Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
You can use a good lead magnet to help turn visitors into leads. A lead magnet is a marketing method where a brand offers a free resource such as a discount, an e-book, a tool, etc. in exchange for a visitor’s contact information. The main goal of a lead magnet is to start and nurture a relationship with potential customers.
This is one option you can take to turn your visitors into leads.
What makes an effective lead magnet?
Six things that make an effective lead magnet. They are:
Helpful and actionable. A lead magnet addresses a specific problem that your target audience is encountering and provides a practical solution.
Compelling. Present something exceptional and irresistible.
Instantly accessible. Make your resource immediately accessible.
High-quality. Your resource may be one of the first contacts with your brand so make a good impression.
Relevant to your product or service. To ensure you get a more qualified audience and possibly higher conversion rates, make your lead magnet relevant to your product or service.
A Clear conversion path. Normally a lead magnet consists of a landing page with a sign-up form, a thank you page with access to the free resource, and a follow-up message or a sequence of messages.
Here are some lead magnet ideas:
1. Free tools
With this type of lead magnet, you offer potential customers a tool or service for free. This works because these days everyone expects to get something for free online.
You’ll attract visitors by offering to solve a problem for free while increasing your brand awareness. It will allow you to show a sneak peek of your product and offer an upgrade, and put the lead on a nurturing program so you can follow up with that person.
2. Early access waiting lists
An early access/waiting list is a kind of lead magnet you use to collect contact information in exchange for a lead accessing your product before everyone else. This might work for you if you have a product that you want to get exposure for immediately or if you want to launch to a limited number of people before going all out. You can use it to get feedback from that small group of people before the entire internet sees it.
3. Discounts and bonuses
With this lead magnet, you offer visitors a discount or a bonus as an incentive to give you their contact information. This solves two challenges at the same time. It gives people a nudge to shop for your brand while getting a direct marketing channel to people interested in your offer.
4. Free consultation
Free consultation lead magnets gather contact information in exchange for some kind of service or for the opportunity to consult with an expert about a particular matter at no cost. This is an ideal solution for all kinds of agencies and service providers.
This allows you to get in direct contact with your audience and personalize your message, it could lead you to a chance to do something that could lead to further opportunities, and it has the potential to create the reciprocity effect.
5. Courses
This type of lead magnet requires you to create premium educational material to turn your visitors into leads.
Here, you’re giving out a lot so you can ask for more in return. Education never ends for those who are about their profession so a quality free course can get you a “foot in the door” to offer paid courses. You don’t need to create a special course just for lead generation. You can use part of your premium course or repurpose existing content.
6. Ebooks
Since some problems are just too broad to tackle with one blog article, you can use an e-book. Ebooks are irresistible lead magnets because they offer free education on complex, professional topics that you’ll find hard to come by anywhere else.
E-books attract people who are interested in learning more about your niche. These people are likely good candidates for lead nurturing campaigns.
Ebooks are considered premium content. Ebooks and can be a part of a greater content delivery program and can even be made with repurposed content.
This gives you a rare opportunity to get someone’s attention for more than five minutes.
These are just some of the possibilities for using lead magnets.
There are many more that include:
Product trials and samples Product demos White papers Webinars and virtual summits Reports Newsletters and more.
How do you create a lead magnet?
Lead magnets are generally created in the following ways:
1. Find a proven topic. You can use keyword research, competitive research, or look for engaging topics on social media. 2. Choose content type. The best content type depends on your topic.
3. Create your resource. Check out tools to help with this. For example, if you’re creating a course, use Teachable for the technical part. You only have to come up with content. This is FYI for which I receive no money.
4. Publish your lead magnet. To save a lot of time, use a dedicated tool like ConvertKit which can help you set up sign-up forms on your site and deliver your content. This is FYI for which I receive no money. Some lead magnets do not need a self-hosted landing page.
5. Promote it. Promote your lead magnet in your relevant blog posts, link your high-traffic pages, or share using your email or social media.
6. Follow up. Once you’ve delivered content, follow up with a short message or use a lead nurturing campaign as in an autoresponder.
An effective lead magnet can turn your visitors into leads and can help boost your business. You must decide whether leads are more important or high volumes of organic traffic and potentially more brand awareness.
A solution may be to try and get the best of both worlds by having your lead magnets search engine optimized.
Turn Your Visitors Into Leads
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
You can use a good lead magnet to help turn visitors into leads. A lead magnet is a marketing method where a brand offers a free resource such as a discount, an e-book, a tool, etc. in exchange for a visitor’s contact information. The main goal of a lead magnet is to start and nurture a relationship with potential customers.
This is one option you can take to turn your visitors into leads.
What makes an effective lead magnet?
Six things that make an effective lead magnet. They are:
Helpful and actionable. A lead magnet addresses a specific problem that your target audience is encountering and provides a practical solution.
Compelling. Present something exceptional and irresistible.
Instantly accessible. Make your resource immediately accessible.
High-quality. Your resource may be one of the first contacts with your brand so make a good impression.
Relevant to your product or service. To ensure you get a more qualified audience and possibly higher conversion rates, make your lead magnet relevant to your product or service.
A Clear conversion path. Normally a lead magnet consists of a landing page with a sign-up form, a thank you page with access to the free resource, and a follow-up message or a sequence of messages.
Here are some lead magnet ideas:
1. Free tools
With this type of lead magnet, you offer potential customers a tool or service for free. This works because these days everyone expects to get something for free online.
You’ll attract visitors by offering to solve a problem for free while increasing your brand awareness. It will allow you to show a sneak peek of your product and offer an upgrade, and put the lead on a nurturing program so you can follow up with that person.
2. Early access waiting lists
An early access/waiting list is a kind of lead magnet you use to collect contact information in exchange for a lead accessing your product before everyone else. This might work for you if you have a product that you want to get exposure for immediately or if you want to launch to a limited number of people before going all out. You can use it to get feedback from that small group of people before the entire internet sees it.
3. Discounts and bonuses
With this lead magnet, you offer visitors a discount or a bonus as an incentive to give you their contact information. This solves two challenges at the same time. It gives people a nudge to shop for your brand while getting a direct marketing channel to people interested in your offer.
4. Free consultation
Free consultation lead magnets gather contact information in exchange for some kind of service or for the opportunity to consult with an expert about a particular matter at no cost. This is an ideal solution for all kinds of agencies and service providers.
This allows you to get in direct contact with your audience and personalize your message, it could lead you to a chance to do something that could lead to further opportunities, and it has the potential to create the reciprocity effect.
5. Courses
This type of lead magnet requires you to create premium educational material to turn your visitors into leads.
Here, you’re giving out a lot so you can ask for more in return. Education never ends for those who are about their profession so a quality free course can get you a “foot in the door” to offer paid courses. You don’t need to create a special course just for lead generation. You can use part of your premium course or repurpose existing content.
6. Ebooks
Since some problems are just too broad to tackle with one blog article, you can use an e-book. Ebooks are irresistible lead magnets because they offer free education on complex, professional topics that you’ll find hard to come by anywhere else.
E-books attract people who are interested in learning more about your niche. These people are likely good candidates for lead nurturing campaigns.
Ebooks are considered premium content. Ebooks and can be a part of a greater content delivery program and can even be made with repurposed content.
This gives you a rare opportunity to get someone’s attention for more than five minutes.
These are just some of the possibilities for using lead magnets.
There are many more that include:
Product trials and samples
Product demos
White papers
Webinars and virtual summits
Reports
Newsletters
and more.
How do you create a lead magnet?
Lead magnets are generally created in the following ways:
1. Find a proven topic. You can use keyword research, competitive research, or look for engaging topics on social media.
2. Choose content type. The best content type depends on your topic.
3. Create your resource. Check out tools to help with this. For example, if you’re creating a course, use Teachable for the technical part. You only have to come up with content. This is FYI for which I receive no money.
4. Publish your lead magnet. To save a lot of time, use a dedicated tool like ConvertKit which can help you set up sign-up forms on your site and deliver your content. This is FYI for which I receive no money. Some lead magnets do not need a self-hosted landing page.
5. Promote it. Promote your lead magnet in your relevant blog posts, link your high-traffic pages, or share using your email or social media.
6. Follow up. Once you’ve delivered content, follow up with a short message or use a lead nurturing campaign as in an autoresponder.
An effective lead magnet can turn your visitors into leads and can help boost your business. You must decide whether leads are more important or high volumes of organic traffic and potentially more brand awareness.
A solution may be to try and get the best of both worlds by having your lead magnets search engine optimized.
Use this viral mailer that pays