Archive for July, 2024
Types of Copywriting to Use in Your Business
by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
What is copywriting?
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Copywriters help to create billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers, website and social media posts, and other marketing communications. All this aligned with the target audience’s expectations while keeping the content and copy fresh, relevant, and effective. Wikipedia
This article discusses several types of copywriting you can use in your business.
Businesses have always needed to reach prospective customers and effectively communicate what they offer.
In our modern information age, Continue
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Five of the Best Blogging Platforms for Beginning Bloggers
by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
What is the best blogging platform?
Through research, I’ve found the following list to be five of the best blogging platforms for beginning bloggers.
There are many popular options to choose from including Wix.com, Tumblr, Weebly, Blogspot, Joomla, Typepad, Ghost, Squarespace, and others.
We’ll focus on only five (FREE) platforms for beginning bloggers.
1. Medium
How to get started
Medium has several ways to register.
Go to Medium.com, and to avoid having to remember yet another password Click the “Get started” button.
Choose to sign in with Google or a social media account then click “OK.”
For $0 you get a WYSIWYG (what you see is what you get) minimalist blogging platform.
After you join, click the avatar (floating head) and select new story. You’ll land on an easy-to-use drag-and-drop editor.
There’s no trial and error or guessing.
Medium’s pros:
Built-in audience of over 60 million readers!
Good for all blog types
Your blog looks professional
More business-friendly than WordPress.com
Monetization is possible with the Medium Partner Program
Medium’s Cons:
Little to no customization. Your blog will look like all other Medium blogs. Medium offers stats, but you can’t link to your Google account to use Google Analytics
2. WordPress.com
How to get started
Go to WordPress.com and click the “Get Started” button.
Enter your email address, a username, and a strong password.
For step 2, enter some details about your blog.
In step 3, enter an address for your site.
Start typing and you’ll get a list of options. Select the “Free” one.
Then, pick a plan. Again, select the “Free” option.
The “free for life” plan has numerous features.
For $0 you get:
A free WordPress.com subdomain
“Jetpack” essential features
Community support
Dozens of free themes/templates
A domain is what comes after the https:// at the top of your browser.
In the case of WordPress, the domain name is wordpress.com.
So what’s a subdomain? If the domain is the parent, the subdomain is the child. Anything between the “https://” and the domain is a subdomain.
Some examples:
alumni.harvard.edu
braves.mlb.com
finance.yahoo.com
So, if I wanted to start “Marketing Success Review” on WordPress.com, my subdomain might be
marketingsuccessreview.com.
Readers would type marketingsuccessreview.com.wordpress.com in their browser to browser to view my site.
If you’re a business blog, this is not a good look. But for a sandbox blog where you’re testing ideas, it’ll be okay.
Jetpack Essential Features
Unless you upgrade to their “business” plan, WordPress.com doesn’t permit third-party plugins. So, if hear about an amazing SEO tool plugin, you’re out of luck until you upgrade to a self-hosted version.
Nevertheless, the free plan does come with many built-in WordPress plugins that offer everything from spam protection to contact forms.
Community Support
Perhaps WordPress.com’s best feature (beyond the pricing) is its extensive support system and knowledgebase.
You can find practically anything you need to know about using their free platform in WordPress.com’s Support section. To call their collection of how-to articles merely “extensive” would be an understatement.
At the WordPress.com forum, you can see if anyone else had you same question. If you can’t find the solution, post the question yourself.
Free Themes
WordPress has dozens of free themes from which to choose for design flexibility that isn’t available with Medium and the other free platforms.
Although WordPress.com offers so much for free, it is not for anyone who wants to present a professional business blog.
WordPress.com Pros:
Suitable for a variety of blog types
Solid support articles and forum
More design options than other free platforms
Shorter learning curve if you choose to transition to self-hosted WordPress later
Website builder that’s good for more than just blogs
Premium plans are available, for those interested
WordPress.com Cons:
Not ideal for businesses
You can’t install premium or free WordPress themes and plugins (or another blogging tool) from third parties
Lack of community makes it difficult to build an audience from scratch
WordPress advertising and banners may appear next to your blog content
3. LinkedIn
How to get started
Go to LinkedIn.com
Enter your name, your email, and a strong password. Then click the “Join now” button.
You’ll be asked to answer a few more questions.
For zero money you get a free-to-use publishing platform that’s focused on professionals and business contacts.
If you’re already a LinkedIn member, publishing content will be easier than WordPress.com, Medium, or any other blogging platform, because it’s built right into your LinkedIn profile.
Click the “Write an article” button and start writing.
LinkedIn Pros:
Clean, simple design
Good for professionals and business blogging
Built-in audience of like-minded professionals
Ease of use — publishing platform is built right into your LinkedIn profile
LinkedIn Cons:
Very few customization options
Only good for professionals and businesses
You can’t schedule posts for future publishing
If you want to write posts to reach professionals and business, LinkedIn is the best free blogging platform available.
4. Instagram.com
How to get started
On your personal computer, go to Instagram.com where you’ll see the log in page.
Enter your phone number or email address, your name, your desired username, and a strong password. Then click the “Sign up” button.
Or, if you have a Facebook account, skip all that and click the “Log in with Facebook” button.
You could also do the above using the Instagram app on your mobile device.
For $0 you get a very popular social media platform that’s perfect for microblogging.
An example of microblogging is:
Uploading a great image such as a photo from your camera or a Creative Commons image that fits your current mood.
Upload your image to Instagram.
Then write a short blog post stating what you want about the image.
Anyone who focuses on highly visual topics should use Instagram.
You can have great success using Instagram as a microblogging platform if you can combine impressive visuals with short posts that pack a punch.
Instagram Pros:
Great for visual topics
Ideal platform for microblogging (short posts)
Great if your target audience primarily uses mobile devices
Instagram Cons:
Limited to 2,200 characters
Limited to one hyperlink (in your bio)
If your target audience isn’t on mobile, it’s less than ideal
5. Guest Blogging
How to get started
The best platform for building your authority is guest blogging.
The first way to get started is to determine if the blogs you like to read, (that are relevant to your niche) accept guest post submissions.
Browse their “About” or “Start” pages. Try their “Contact” page. Sometimes, they’ll make it easy and have a “Contribute” or “Write for Us” link in their navigation menu or footer.
The second approach involves using Google’s and Twitter’s search capability.
You can query a topic (for example: “blogging”) together with a search phrase (“write for us”).
Not all sites are worth your effort. Click on the results that look promising, browse them, and see if they’re a good fit. Skip the ones that aren’t and bookmark the matches.
Continue with similar queries.
Do the same on Twitter.
Type “guest post”, “guest blog post”, “guest article”, etc. in the search box. Twitter will give you a list of tweets where people used those exact phrases.
For $0 you get the chance to put your words in front of already-existing, relevant audiences and a chance to acquire fans for life.
You should guest blog if you want to build credibility and boost your authority.
You should NOT if you want to build up your own blog.
Guest blogging is no longer a great way to increase traffic to your blog.
Guest Blogging Pros:
Write for interested, targeted audiences
Fastest way to build your authority and reputation
Guest Blogging Cons:
Fastest way to destroy your authority and reputation
Not an efficient method for getting traffic to your own website
Getting published on quality sites is hard work
Time-consuming — may be hard to fit into busy schedules
WordPress.org
Technically, there’s one more free option.
WordPress.org software — the same software used by WordPress.com — is also free for everyone.
However, WordPress.org’s software isn’t actually free once you add up the other expenses.
To use the software you’ll need a blog hosting provider (aka web hosting services), you’ll need to register a domain name (some hosting providers give you a free domain, but you should keep your domain registrar and web host separate), you’ll have to install WordPress on your own web host, and you’ll also need your own domain name. All of these cost money.
This is something you’ll eventually want to do, but not right now when you’re just getting started.
So how will you know when you’re ready? One source recommends making the switch once you reach a 20% outreach success rate.
The best blogging platform depends on what you want to accomplish. There’s no one platform that fits everyone.
This article has covered Five of the Best Blogging Platforms for Beginning Bloggers.
It all boils down to what suits your needs and situation.
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Creative Writing Content Niches
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
When it comes to content writing, finding the right topic and angle can seem almost impossible.
If you’re balancing a lot on your plate and facing tight deadlines, you can feel stumped and uninspired. Here are some trending content writing topics to keep your writing rhythm going.
Why is having content writing topics important?
Having content writing ideas is important because it:
Saves time – if you pre-plan your content there’s time to research and write more effectively, thus, saving time and effort.
Avoids writer’s block – To avoid last-minute decisions, have a list of topics beforehand which eliminates stress and keeps your mind clear to focus on creating quality content.
Ensures variety – To meet various preferences and needs and to create diverse fresh content, keep sample topics for content writing ready.
Boosts productivity – When you have a clear map of topics, you can work more effectively promptly produce high-quality content.
Builds topical authority – You can build trust and authority in your niche by planning your content around specific topics that allow you to dive deep and showcase your expertise.
Improves scheduling – If you have content topics in advance, you can create a content calendar, which makes it easier to consistently schedule, write, and publish.
Content writing includes a large blend of niche-based topics that offer you many options to explore.
What are some niche content writing topics?
Here are seven creative writing content niches:
Science and Technology
Cybersecurity Trends And Tips
Breakthroughs In Space Exploration
Machine Learning Algorithms
Augmented Reality and Virtual Reality in Gaming
How Robotics is Changing Industries
Latest Renewable Energy Innovations
How Blockchain Works
Advancements In Medical Technology
The Possibility of Achieving Immortality Through Science
Future Transport: Electric Vehicles, Self-Driving Cars, And Hyperloop
Fashion and Lifestyle
How to Find Your Signature Look
The Evolution of Streetwear Culture
How Clothing Impacts Our Mood and Confidence
Tips For Mixing And Matching Patterns In Fashion
Must-Know DIY Fashion Hacks
Beauty Routines For Every Skin Type
Fashion Icons of The Decade
How To Build A Capsule Wardrobe
Seasonal Wardrobe Essentials
How To Make Mindful Purchasing Decisions
Budgeting Tips And Strategies For Financial Wellness
Ways To Design A Cozy And Functional Home Office Space
Health and Wellness
Tips For Reducing Screen Time
How To Maintain A Balanced Diet
The Science Behind Intermittent Fasting
Healthy Meal Prep Ideas For The Week
The Importance Of Sleep Hygiene
Healing Herbs For Everyday Use
The Power Of Positive Thinking
Home Workouts For All Fitness Levels
The Benefits Of Yoga For Stress Management
Natural Healing Through Ayurvedic Practices
Mindfulness Practices For Busy Lives
Travel and photography
The Impact Of Travel On Personal Growth
How To Travel on A Budget
Traveling With Kids: Family-Friendly Destinations
Packing Essentials For Different Climates
Top Destinations For Adventure Seekers
Tips For Solo Travelers
Astrophotography For Beginners
Drone Photography Essentials
The Beauty Of Capturing Culture Through Photography
Landscape Photography Tips
Food and Recipes
Healthy Snacks For Busy Days
The Role Of Nutrition In Healthy Eating
Meal Planning And Prepping For Busy People
Seasonal Recipes For Fresh Produce
Cooking With Alternative Ingredients
Desserts You Can Make In Under 30 Minutes
Creative Plating Techniques For Home Cooks
Restaurant Recipe Hacks
Cooking For A Crowd: Tips And Tricks
Baking Tips For Beginners
Business and Finance
Steps To Start And Launch Your Own Business
Personal Finance Tips For Millennials
Emerging Trends In E-Commerce
The Future Of Remote Work And Its Impact On Businesses
How To Improve Your Credit Score
The Importance Of Networking In Business
Investment Strategies For Beginners
The Role Of Digital Marketing In Business Growth
Inspiring Stories Of Female Entrepreneurs
Sports and Entertainment
Upcoming Sports Events To Watch This Year
The Rise Of Women In Sports And Media
Unforgettable Moments In Sports History
The Best Sports Documentaries To Watch
How To Stay Fit Like Your Favorite Athletes
Celebrity Athletes And Crossover Careers
The Impact Of Streaming Services On Entertainment
Behind The Scenes: The Making Of A Movie
The Evolution Of Stand-Up Comedy
These content writing topics will help excite your readers enough to get them to open and further explore your blog.
Once you have suitable content writing topics lined up for your upcoming blog articles, it’s time to create a blog outline for logical content structure.
This outline should include:
Title – should be appealing enough to let reader know what your blog is about and why they should spend their time on it.
Intro – Follow the title with persuasive introduction ideas that paint a clear picture of what your blog topic will cover and what can be expected from it. Make sure to add ideas that make the reader stay instead of leaving.
Body and Headings – Identify main sections or key points you want to cover in your blog article. These sections form the bulk of your post and should be in logical order.
Divide them into main headings and subheadings. These sections will form the core of your blog article, each addressing a specific portion or idea related to your topic.
Conclusion
You need an engaging conclusion to nicely wrap up your content. Your outline must signal you to recap all the key takeaways from when you actually write the article.
To keep them reading use the following blog post best practices:
Create an Engaging Title
Understand Your Target Audience
Incorporate strategic Keywords
Use Tools to Proofread Your Content
Leverage Internal & External Linking
Check out the aforementioned 7 creative writing content niches trending topics and find the best one for your niche and write about it. Each topic holds its own potential. It’s your writing style that adds a distinctive touch and gets your content to the level of being top-ranked on Google’s search engine results page.
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