Archive for December, 2024

December 30th, 2024

Is Multi-Level Marketing a Good Business Model for You?


by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.




What is MLM?


Multi-level marketing can be a full-time job with limitless income possibilities, or your side hustle.

MLM, also known as network marketing and direct selling, allows everyone a chance to build a big business even on a tight budget. It also allows you to achieve passive income and multiple revenue streams.


Multi-level marketing, also called network marketing or pyramid selling, is a controversial and sometimes illegal marketing strategy for the sale of products or services in which the revenue of the MLM company is derived from a non-salaried workforce selling the company’s products or services, while the earnings of the participants are derived from a pyramid-shaped or binary compensation commission system. Wikipedia


What are some of the best MLM companies?

There are thousands of multi-level marketing businesses to choose from in all niches around the world. This is a compilation of some of them, based on sales, growth rate, distributors, attrition, product or service quality, legal compliance, and countries served.

Aside from network marketing and maybe high-ticket affiliate marketing opportunities, can you realistically start any other legal business for $0-300 and make 6-7 figures of income within 1-2 years while working mostly online?

Affiliate marketing, MLM, and direct selling have small risks, but they’re almost unparalleled in their risk-to-benefit ratio and meager startup costs. Going forward, as a network marketer you are strongly situated for profits.


Here are some of the best MLM companies in no particular order:

1. LiveGood

LiveGood, an international MLM company, has a membership fee of $40 for the first month and then $9.95 each month after that. You don’t need to recruit a downline, and you can earn up to $2,000 per month from spillover. Earnings are increased as your downlines and matrix fill out over time.

As their high-quality healthy dietary supplements and proprietary CBD products are so affordable, recruiting and product sales are easy.


2. Amway

Amway was founded in 1959 and its first product was Liquid Organic Cleaner (L.O.C.), the first ever concentrated biodegradable and environmentally friendly household cleaner. This product brought the company a lot of early success because there was virtually no competition.

The company has expanded, over the years, to include beauty products, health supplements, and even more cleaning supplies, making the company that much more marketable for an IBO (independent business owner).


3. Avon


In the Western Hemisphere, Avon is almost a household name. It’s the leading beauty company in the direct sales market and has easily become one of the leaders on a global scale.

Avon has over 130 years in the industry and knows what it takes to grow the business. Through the use of network marketing, it has been able to grow even faster and farther across the world. The company is well-liked and is thriving. Avon empowers women through the direct sales opportunity and also gives back to research and organizations associated with breast cancer and domestic violence survivors. It was recently acquired by publicly held Brazilian company Natura & Co.


4. Nu Skin

Nu Skin offers personal care products and a variety of antiaging products including skin care, personal care, and supplements. The company has founded and given to charities to help those in need. As its focus is health and well-being, Nu Skin donated over $8 million to help feed hungry children.

As one of the most successful publicly traded MLM companies, they even pay a quarterly dividend which is almost unheard of for MLMs. Unfortunately, they recently made a big cut in dividends and their $NUS stock price is at record lows right now.


5. Herbalife


Herbalife is a nearly 50-year-old nutrition and weight management company that has gone global with the plan to promote wellness. Since the network marketing strategy has proven to be quite successful for the company, Herbalife Nutrition continues to grow.

Herbalife, which is California-based, is able to reach people all over the world through social platforms and the network marketing method. It’s also one of the largest and most successful publicly held companies in the world. Unfortunately, HLF stock is now at record lows with a tough battle in the stock market, despite decreased investigations by the federal government.


6. Organo Gold

Founded in 2008 by Bernard Chua, Organo Gold has his unique blend of Ganoderma coffee products. Organo Gold rapidly exploded around the globe and is widely available in Northern Europe and parts of Asia and Africa. Organo Gold is also the leader in charity and initiative, Bags for Life, their program for women. Organo Gold recently launched its Travel Program called Travalla. The coffee’s MLM Flagship Product is Gourmet Black Coffee. Their Compensation Plan includes $20-$120 for new orders. Get paid in 7 ways with this smart MLM business model and earn up to 50% on retail sales on Organo Gold MLM product sales as well to boost overall income.


7. Flavon Max

Flavon Max started as a small family-run business but in a short period of time, the company grew into an international success and is setting out to be a leader in the health and nutritional industry. It is the best fitness MLM company to join. At Flavon Max, the products are enriched with extracts from biologically ripe fruit, not artificial sources or genetically modified ripeness. This top-ranked fitness MLM company provides products with unique and incomparable ingredients to help make your life and family healthier. This leading network marketing company offers a range of nutritional supplements, specifically for each member of the family as well. Kids nutrition, mom and dad, and even grandparents are all taken into account when Flavon Max produces its wellness MLM products.


8. Melaleuca

Founded in 1985, Melaleuca is a leading wellness company in a highly competitive market. It has always aimed to set itself apart from the rest of the network marketing companies. Melaleuca wishes to help enhance the lives of people worldwide. It now offers over 400 products that promote health and wellness and aims to help people all along the path of their wellness journey. Now averaging over $2 billion in annual revenue after 2023, Melaleuca is among many of the network marketing maps all over the globe. Thai entrepreneurs can earn plush profits with this top MLM company.


9. Pampered Chef

Pampered Chef is a global multi-level marketing company that offers kitchen tools, food products, cookbooks, and other items for home food preparation. They also offer gardening tools and some products to help transport a few of their items. Heading into the future, Pampered Chef is one of the best frugal MLM companies and top healthy network marketing businesses to join.



What are the top best new MLM companies?

This year, 2024, cannabidiol product sales have exploded around the world, due to their appeal over alternatives like addictive and dangerous pharmaceutical drugs and less legal marijuana.

Here is a partial list of the best new MLM companies in no particular order:

1. Nu Skin

Nu Skin is a leading MLM company specializing in health and beauty. They recently added CBD skincare products to their diversified product line. It’s not a new direct-selling company but is a successful and stable MLM organization that will only grow further after adding cannabidiol products. Nu Skin will continue to be a top-performing network marketing business they’re so far ahead of most CBD MLMs in terms of global distribution.



2. Hempworx & My Daily Choice


Hempworx by My Daily Choice was launched over 5 years ago with a huge splash in the MLM space, experiencing a 1000% growth rate within 3 months of launching, and that caused some initial delays in shipment and customer support. Now, they’re in the full swing of things. You can get a 500 MG bottle of Hempworx pure CBD Oil drops for $69, plus a one-time activation fee of $25. MDC commissions are the largest in the MLM industry at 30% to 50% on first-time orders.

This MLM business offers great marketing tools and also has the highest commissions in the CBD oil industry.

The downside is this network marketing option is relatively new. Shipping can be slow for some CBD products.



3. CTFO

Change the Future Outcome also known as Chew the Fat Off is very new in the MLM industry, at least with the new CBD Oil line. The company was originally called Chew the Fat Off but is now known as Change the Future Outcome. They offer an affordable CBD Oil and their compensation plan is a patented forced matrix. Commissions are around 20% for this top cannabinoid MLM company.



4. CBD Pure

Although they have a generous 40% affiliate referral program on one-time sales and a no residual income aspect like MLM, CBD Pure is not a pure network marketing company. It’s based out of Europe but has a store in Vancouver, Washington. They have grown rapidly, and the CBD Oil is made in Denmark.



5. Cannaceuticals


Cannaceuticals is a skincare and anti-aging CBD oil MLM company that has an upscale product offering. The CBD creams and lotions are organic, non-GMO, non-toxic, and THC-free. It’s a top CBD MLM company to consider joining if you have a high-end audience to sell to or recruit with.



Choosing the best MLM company for your skills, niche, and audience is just the first step toward making money. It takes more than an up-and-coming network marketing company and a product to help you recruit a large team and earn major commissions. Success in MLM takes more than a few months of hard work and a little luck.

You’ll need a combination of marketing, content production, branding, and sales knowledge to sell your MLM product or service plus recruiting for your downline.

Social media marketing, email marketing, blogging, vlogging, SEO, PPC, event planning, and other best industry practices will make the difference between a successful time in MLM and failure.

The more tools and skills you can use, the higher your chance of success in network marketing and direct selling. And, you’ll have to spend a little money sometimes to make money.

Although most network marketing business has transitioned online, word-of-mouth referrals and well-timed phone calls can make all the difference in your frugal MLM journey. To avoid becoming white noise, you sometimes have to do what your peers and competition aren’t doing to avoid becoming white noise.

At the beginning of your MLM journey, it will help to take advantage of your warm market. That means politely but assertively offering your network marketing opportunity to family, friends, coworkers, former associates, and other acquaintances you feel comfortable discussing it with.

A few recruitments to your downline and product sales can help you build confidence to approach the cold market and build on your initial momentum. When you’re working in multi-level marketing, your warm market won’t last forever.

What you really want is an MLM company to provide you with high-quality and customized landing pages that offer high conversion rates. Auto-responder email marketing software will help convert more leads and upgrade more of your downline team members for greater network marketing success with less effort. This goes a long way in boosting your wealth and health long term. So, is multi-level marketing a good business model for you?


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December 16th, 2024

AI in Your Small Business

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.


While AI (artificial intelligence) may be faster at producing content than humans, it’s not necessarily more accurate or even more efficient than human-generated content. Overall, human content performs better.

Faster doesn’t equal better. Even though human-generated content takes longer to create… Read Article Here




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December 2nd, 2024

Building Your Brand’s Tone of Voice

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.



What is tone of voice in marketing?

Tone of voice is the personality a business creates to communicate with its target audience. If done well, it should build brand recognition and promote a connection with your audience.

Tone includes the language used, sentence structure, and how your words are delivered. It takes into consideration gender, cultural aspects, and the pace at which the language is delivered.

Think of it as one person communicating with another. When you want someone to do something, how do you ask them?

Your tone of voice depends on the audience, how you want them to perceive you, and what communication will best achieve the outcome.

Building your brand’s tone of voice is all about the words you use to appeal to the right people.



What are the benefits of a great tone of voice?


1. Brand Recognition

A great tone of voice builds a brand’s recognition. Your audience will always know it’s you when you use a specific, distinctive tone of voice that’s consistent throughout all your marketing channels.


2. Trust and Credibility

In business, credibility is everything, and your tone establishes trust and credibility. Customers instantly turn their backs on brands that they perceive as insincere or untrustworthy. Over 80% of consumers need to be able to trust a brand before they will even consider purchasing from it.

A well-defined, consistent brand tone of voice comes across as more genuine, which can help you build trust with customers.


3. Differentiation

Your brand tone of voice can be what, sometimes, differentiates you from competitors who sell the same products and services.

It’s easier for customers to connect with you on an emotional level when your brand has a distinct personality. Thus, building trust and loyalty, upping the odds that they choose you over the competition.

A unique tone of voice also makes your brand more unforgettable. This helps your company stick in people’s minds, which can lead to inquiries, leads, and sales.


4. Customer Relationships

When your brand has a distinct tone, it’s easier to enhance customer relationships. Customers want a personal connection with the brands they buy from. They want to know that you understand their needs, values, and concerns. And, they also want to know that the brand will be around for them if something goes wrong.

You can create stronger customer bonds by speaking to customers on their terms and level, which makes you authentic and relatable.

Customers who feel seen and heard are more likely to stay around for the long term.


5. Brand Values

Your tone of voice reinforces brand values. For example,

Your brand tone of voice should always reflect your values. For example, if you pride yourself on being a compassionate business, your tone of voice should be warm, friendly, and approachable.



So, how do you develop your brand’s tone of voice?


1. Understand Your Audience

You really need to get to know your target audience before creating your brand’s tone of voice. It needs to resonate with people who are most likely to buy your product or service.

You can start by researching your target audience’s preferences. Think about their age, where they live, what they do for a living, and their hobbies and interests.

You can develop a customer persona, if you don’t already have one, by using tools like Google Analytics.


2. Competitors

Analyze and research your competitors for the tone of voice they use. This will help you come up with a tone of voice that’s distinctive and unique.

Who is your competitor and what language, words, and phrases do they use? Who is your competitor’s biggest customer and what are their pain points? How does your content solve their problems? And how can you best speak to them?


3. Analyze Your Communication

Next, look at your current marketing materials to see if you have a brand tone of voice in place. It might be that you already favor a specific tone or your use of brand voice and tone is inconsistent across your content.

Consistency is imperative when establishing your tone of voice. A consistent tone branding can get you more growth overall.

Review everything from existing content, customer personas, brand tone of voice guidelines, and messaging to help you identify what’s working and what you need to change.


4. Clarify Values

To ensure consistency and help your tone of voice resonate with the right people, clarify your brand values.

If you already have a values page or a mission statement on your website, that’s a good start.

If you don’t have brand values in place, think about the characteristics that shape your brand identity, like:

What purpose does your business have?

What problems does your business solve?

What characteristics do the people who work for you share?

What are your long-term goals?

What qualities do your existing customers say define you? Check out previous reviews for valuable insight.

You need to reflect your values in your brand tone of voice.


5. Define Your Tone

Now, use the data you gathered from the previous stages, and choose four or five adjectives that best describe how you want your brand to sound.

Examples:

Authoritative
Optimistic
Informative
Conversational

If you’re stuck, you can use.


6. Create Brand Tone of Voice Guidelines


Brand tone of voice guidelines help with consistency. That way, everyone knows how your brand speaks across different scenarios and platforms. If you work with a third party like a digital marketing agency, guidelines are very useful. This helps anyone who creates content on your behalf use the right tone of voice.


Your guidelines should include specific examples of your brand tone in action, as well as how you don’t want to sound. Here’s an example. Your brand tone of voice guidelines can be a stand-alone document or a part of your company style guide.


7. Test and Repeat

When you’ve decided on your brand tone of voice and revised your content, make sure it drives the right results.

Start with your engagement rates.

Are you getting more likes, shares, and comments than before on social media?

Are you seeing more website traffic or longer viewing times on your pages?

Are there more click-through rates on your email newsletters?

If so it’s a sign that your new content aligns with audience expectations.

Ask your customers what they think of your content—you can do this through a short feedback form. They can advise if your new brand tone of voice clicks with them and offer advice on how to make it even better.

Remember to audit and update your tone of voice annually. If your target audience changes or your local rival updates its brand tone of voice, you need to change to stay relevant.

The most effective result of having a strong tone of voice is that it fosters trust and builds relationships with customers. They interact with your brand in the same way people would with a friend or trusted person.

More and more, people want to interact with brands online rather than call customer service, and they are more inclined to do so if the tone of voice is strong. As already stated in this article, building your brand’s tone of voice is critical to your marketing success.


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