by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

Your moneymaker is content.



Why is this?

You must have a plan because your content is also your sales pitch, billboard, brochure, and portfolio all combined into one.


Successful Internet marketing requires planned content.


Therefore, you must lay out a plan for implementing your moneymaker – content.


Your content must be structured and organized to reach your audience.


Whether you’re a blogger, a professional marketer, or a social media strategist, you need good well-organized content.


When laying out your plan consider the following for content development:


How to reach a larger audience through organic promotion
How to design content for different readers
How to produce new quality content
How to create trust
How to convert visitors into repeat (paying) customers


It needs to be well-written, shareable, and educational, and it should confirm your reputation as an authority.



What is content development?


Content development has two sides.

1. Engineering

The engineering is strategic planning of how and when to distribute content.


2.  Architecture

The architecture is side two, content creation – the actual writing.


You have to master both. Put as much effort, or more, into planning as you do producing content.



Content development is very important.

It’s the plan you use to envision the structure of your goals and the strategies to achieve them.


Content development prevents you from missing deadlines and eliminates procrastination and other distractions. There are steps to take when developing content.



What are the steps or stages in content development?


1. Define Content Goals

The first thing you need to do is define your content goals.

Does your content add value such as education and problem solving?
Who is your audience?
Where will you post your content?
What is your schedule for getting out your content?
What is your strategy for having your audience find and interact with content?
What makes your content unique and innovative?



2. Learn About Your Audience

Research your customers’ buying habits and behaviors. Pay attention to their comments and suggestions. Use Google Analytics tools.



3. Create a Content Development Calendar

This calendar shown contain what to post, how often, and dates of postings. The calendar helps avoid duplication and gaps in content. They also help you plan for milestones, so you make the most of important events and holidays.



4. Use a System

Use a system for your writing process for efficiency and performance. Utilize templates for blogs, white papers, infographics, video scripts, charts, and graphs. Set up writing guidelines to ensure consistency in branding and quality.

Test out content variations and different tones for different audiences. Collect performance data and which content generates the best results?



5. Study Your Competition

Analyze your top competitors and stay relevant using their best practices. Find out what they’re lacking and fill that gap.

Don’t give visitors any reason to bounce to your competitors. Ask your audience what they want and start giving it to them.



6. Use Social Media

Use a variety of social media channels and post regularly but not too often, and make it easy to share your content.



7. SEO

You need search engine optimization for effective digital marketing.

Know and use the fundamentals of good SEO writing:

Make sure all your web content is indexed.
Be sure to use proper formatting tags (H1, H2, etc.)
Keep individual page URLs short and use dashes to separate words.

Learn to rank for Google.  Produce authoritative content and Google will prioritize your content.

Regularly perform keyword research.  That means using tools like SEMrush to find the best and most relevant keywords for your content.

Keep up with changing trends.  SEO marketing changes all the time. It pays to stay abreast with industry experts.



8. Free Content

Give away free content to your visitors. Educate them with free downloads filled with actionable tips and helpful tools they can use. Teach them a skill, so they feel empowered and grateful.

If visitors don’t stay on your page, they can revisit your portable download later.

The downloads establish you as an expert, expand your network, and are easy to share, spreading word-of-mouth interest.


Your free content can be:

Blog articles
Newsletters
Infographics and memes
Emails with coupons
Videos
Tutorials and courses
Templates
E-Books


Freebies are proven lead magnets that make visitors happy and draw them closer to buying your products or services.



9. Know What Constitutes Top-Performing Content

Capture the attention of visitors with a platform rich in quality content so they convert into paying customers.

The best content promotes interest, solves a problem, and leaves customers wanting more.

It establishes your reputation as an industry expert.

Generating consistently top-performing (and high-ranking) content is easier than you might imagine:

Stay focused and concise.
Be engaging.
Answer your readers’ questions.
Quote industry experts.
Be adaptable and agile.
Write for your audience.
Link to High Domain Authority (DA) Sources
Learn to Write for “Scanners,” those who only scan and glance.



10. Educate While Entertaining

The best content creators use compelling storytelling to captivate readers and sell their message; to explain problems and solutions through relatable narratives using analogies, humor, and emotion to make their stories memorable. So, tell some stories, and don’t get lost in the narrative. You’re not writing a novel. You still have to get to the point.


Now, develop your winning strategy that includes your calendar with short -and long-term goals for success. Remember that successful Internet marketing requires planned content. Write your content with this information in mind.


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by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

Many people who are trying to start a full-time or side business are looking for home business ideas. With new technology and software, opportunities to create a low-cost home-based business have never been easier.

Here are 7 home-based business ideas:

1. Web Development and Digital Marketing

Although websites have seemingly been around for ages, people still need high-quality sites. As a web developer you have many options for creating websites.

In order for you to create custom websites, you’ll need to learn code. If you are proficient at WordPress, you can set up sites for people or teach others how to use it. WordPress and others like it are semi-custom websites.

A semi-custom website can earn you about $2,500. However, if you build websites using code you can make up to $15,000 or more.

Digital marketing is a term that includes any online strategies used to get more customers to a business. This includes online Ads, social media marketing, search engine optimization (SEO), and Google My Business.

The goal of digital marketing is to help businesses make money. If you can do that, you can create a business as a freelancer or marketing agency.

2. Affiliate Marketing

Although the term affiliate marketing has several meanings, it typically means selling someone else’s products for a fee.

Affiliate marketing can work for you if you recommend a product, service, or software on your website. You earn a commission for every person that clicks on your unique link and buys a product. The difficulty is finding people to sell affiliate products to? You have to build an audience of people who know, like and trust you. You can do this by way of a website, an email list, social media channels, or a video platform. Once you have an audience you can recommend your affiliate products and services to them.

3. Personal Trainer

As a personal trainer you can freelance in your own home, a client’s home or a public place such as a park, beach, or parking lot.

It’s helpful to have documented results from clients. If you’re just starting as a personal trainer, consider taking on a couple of committed clients at a cut-rate and document their outcomes. Then you can show their success on your website, on social media, and in your marketing materials. Rates can range from $11 to $52 an hour.

4. Yoga Instructor

Yoga instruction is similar to personal training in that you can host classes outside. You can also teach virtual classes with a software to assist you like namastream which provides the tools needed for a successful virtual yoga business. Use the software to create multiple membership options, set up autopay, and integrate email marketing.

5. Voice-Over Artist

The demand for voice over artists is high due to the rise of e-learning and e-books. Also, the diversity of voice quality has increased with people looking for unique accents and dialects.

Technological advances have proven advantageous to the voice over industry and have brought it to a new level with the arrival of podcasts, audiobooks, and even smart devices that enable self-command features.

You are not limited to jobs in your local area. With a voice coach you like and believe would properly train you, try remote coaching which makes use of video chat apps such as Skype and FaceTime, and podcasts and webinars.

Even as assistive apps such as Alexa and Siri have grown in popularity, people still prefer the emotional connection of a real human voice.

6. Sell Handmade products

You can sell handmade products through a third-party website like Etsy or AmazonHandmade. If you use a third-party site instead of your own ecommerce site, you gain access to the third-party site’s visitors.

On Etsy and AmazonHandmade you can sell jewelry, pet toys, candles, ornaments, bath bombs, face masks, knitted products, and personalized planners.

It will take time to build credibility. The potential trust customers have in your products and store will increase as you get more satisfied customers.

7. Pet Sitting

Consider becoming a pet sitter if you love pets and have experience taking care of them. While you can do your own local marketing to find customers, you can also use a website such as Rover.com to connect with those looking for dog boarding, walking, and day care.

As far as pricing, a walk in your local neighborhood can be $15 to $20. A trip to a dog park which requires more work and supervision may cost $20 to $30. Day sitting ranges from $25-$50, and overnight boarding costs between $50 and $75 per night.

To increase your fees you can offer additional services such as mobile grooming or dog training certification.

Freelancing using one of these seven home-based business ideas is a great way to start a home-based business. You can practice your service on, or sell the product to people you know in exchange for free or at a discount and get testimonials. When you have quality experiences and good results to share, use that in your overall business marketing.


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Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

Email marketing is an integral part of everyday business. Having a solid game plan when you send out an email to your subscribers is the first step to seeing a higher conversion rate.

Sometimes, even if you follow every email marketing tip there is, you have no guarantee of total success. There is always room for error. Here are nine email marketing mistakes to avoid.


1) Sending Out Poorly-Focused Content

Do not send the same email to all your subscribers. Everyone on your email list is interested in the same content. Segment your audience. Do this by having different opt-in forms that offer different information and freebies.

If you have a blog you can place an opt-in form in different areas for your visitors. For instance, your blog’s main focus may be Internet marketing which includes different sub-topics like home-based business, affiliate marketing, marketing information, etc.

Place a relevant opt-in form offering a freebie in each of these categories. When people opt in, they’ll be added to a particular categorized list. As the site owner, you can then send relevant information to this list of subscribers instead of inundating them with irrelevant emails.


2) One-Way Conversations

You want your readers to get to know, like and trust you. Make sure they have a way to connect and interact with you. Your email should be personable and identify you and your company.

At the end of your emails, initiate a two-way conversation by asking your readers if there is something in particular you can help them with, and include a link to your social profiles.


3) Lots of Offers and no Information

When someone subscribes to an opt-in form, they want useful information and not a bombardment of sales and promotional emails. There’s nothing wrong with promoting your products and services in an email. Just be sure to include useful content.

This can be an informative video, a link to a useful blog post or a great infographic. At the end of the email, you can mention any promotions you have and always add value by actually giving away something for free. Constantly promoting your products and services without giving away anything of value for free will only annoy your subscribers and push them to unsubscribe.


4) Unclear Call to Action

To ensure people see your CTA (call to action) for your awesome freebie or discounted product you need to be sure the CTA is clear. Send out an email to your loyal subscribers to let them know about your offer and include a link.

If that link is hidden in a small piece of anchor text, some of your subscribers will have a hard time finding it. Boldly highlight the link, add bright buttons or ask people to click on a picture to get to your landing page. A few considerations are:

1. Make what you need very clear by including words like ‘Head here’ or ‘Click here.’
2. Very clearly highlight the text that leads to the landing page.
3. Repeatedly mention the CTA throughout their email.


5) Belabored Subject Line

Get to the point! Although you want to make the subject line interesting, if your subscribers can’t figure out what your email is about, they become annoyed. A few tips:

1. Keep it short

Make sure your subject line fits in the subscribers’ view screen. There’s no point in having an awesome subject line if they can’t read half of it.

2. When possible use numbers

Examples:

Join 475 people who signed up for my free online course today!
Happy Valentine’s Day! 50% off all our products.
Here is why 85% of small businesses rely on email as their primary acquisition source.

3. Be personal

Use the name of your subscribers in the subject line.

Hi (first name)! Want access to my free new course?


4. Tell your audience what’s inside (be truthful)

Make your subject line descriptive and honest. It should immediately help your readers figure out what is inside the email.


6) A Welcome Email

Sending a welcome email to your subscribers is fine. Just don’t make it a generic one. Make it informative and useful. Include a great freebie or a link to resources that are only for your subscribers. Make a good first impression by saying something other than just ‘hello.’


7) Attention to Data

If you’re not paying attention to data you could end up with an enormous amount of information each time you email subscribers. This includes the open rate, the time of day when most people opened your email, which links they clicked on, etc.

This data can help you improve upcoming email campaigns you’re working on. You can figure out what’s working, what content your audience likes, and what to get rid of permanently.

Optimizing your email marketing campaigns requires four clear factors:

Personalized emails
Clear headers to optimize email marketing open rates
Clear CTA to optimize email marketing click rates
Updated email list


8) Quantity Over Quality

Focus on the quality of your subscribers rather than how many. Every so often you need to clean your email lists.

Remove those people who are not opening your emails. In the long run, you want only an engaged list of subscribers. Most email marketing services have a ‘Clean Up Inactive’ feature that makes this process very simple.

Doing this will reduce your monthly outgoing cost. You may be paying for a plan that is dependent on the number of subscribers you have.


9) Sending Emails at the Wrong Time

Many studies say the best time to send emails is in the late morning during work hours, at around 10-11a.m. If you send emails when no one checks them, your campaign will probably fail.

Use the tips in these nine email marketing mistakes to avoid to help you build a large list, and create relationships with your subscribers by focusing on a good email marketing strategy.


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by Rahimah Sultan

Do you have a blog set up?


If you have a blog online you have established your online presence in business, and you most likely know the benefits of article marketing.


Use your blog as your marketing tool for articles that promote your products and services. Blog article marketing, can bring more visibility to your site and establish you as an authority in your area of expertise.


Use article marketing to add fresh content to your site and create visibility and authority. It’s a cost-effective way to drive visitors to your website and a way to obtain potential customers. When you write about your offers you can place a link in the article that redirects wherever you wish – to a squeeze page, another article, or a website.



What are some ways to gain publicity and credibility?


Write articles

Writing articles and marketing them via free article directories is one way to get more publicity for your site, products, and services.

There are millions of sources on the Internet with a non-stop appetite for content and articles written by people like you. There are plenty websites and newsletters that need articles daily. If someone uses your article, you get instant publicity and credibility.

The best articles are ones that contain great useful information. They may solve a problem or offer resourceful tips of some type. These are often the kinds of articles that get the most reads and are picked up by other webmasters. Just don’t give away all your secrets at once. You want readers to have a reason to revisit your site.


Do what you say you’ll do

Know the value of what you offer. Whatever your product or service, over-deliver.  Your customers might be pleasantly surprised with getting better service than they’re accustomed to.


Be honest

Honesty is self-explanatory.


Be genuine

Being genuine goes along with honesty.


Communicate clearly

Don’t use a lot of business jargon when writing. Be yourself. Use your own writing style. Write the way you talk.  You win trust by communicating clearly how what you offer will benefit your audience. Position yourself as someone who can help.

Don’t make everything about getting a sale. First, communicate with prospective customers so they get to know, like, and trust you. Then you can present your offers, maybe once in every three or four contacts with them.


Be consistent

When using social media channels like Facebook and others, be sure your message is consistent across all those channels. It should align with the values and mission you’ve established for your business.


Use a resource box

In about 50 words describe what you’re about and include a link back to your site.


When writing be sure you’re reaching your target audience by including a clear call to action. Start with a blogging schedule that you can maintain, maybe once a week.


In summary, you can use your blog as your basic marketing tool for advertising your products and services. As people visit and read the information on your blog, you gain publicity and credibility. Use your blog as your marketing tool for articles that inform people what your business is about.


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by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

Included in the abundance of business advice is the fact that you should delegate certain tasks so you can focus on your business rather than work in your business. This is sound advice, unless you happen to be the only person in your business or you’re just starting a business.

Can you run a small business on your own?

You can run a small business on your own, although it requires planning and lots of patience.

Following are 5 Tips for starting a one-person business from some entrepreneurs who have successfully done so. You can use your own plan, although this framework tends to lead to success.

1) Start as a Side Business

It’s going to take time to build your one-person business, and quitting your job will create financial challenges if you don’t have quite a bit of money saved.

For financial security, starting your one-person business on the side is often the way to go. If you develop a client base while working a full-time job over a year or so, you’ll be bringing in money and be set  to grow an already established brand once you take your venture full time.

Starting your business on the side allows you the time and opportunity to see what challenges may occur or whether you should change course and choose another type business.

Starting your business from home on the side affords flexibility to make mistakes and fail without losing your only source of income.

2) Determine the Right Structure for Your Business

The type of clients or audience you want and your branding play a part in structuring your business.

The simplest forms of business available are sole proprietorships which offer a lot of flexibility. You can be an independent contractor, operate a small more traditional business or do freelance work.

Although this seems like a logical choice, you are solely responsible for everything including any potential lawsuits that may occur and any applicable employment taxes.

The usual advice is to form an LLC or incorporate the business. In doing so you, as the owner, are provided with liability protection.

If you’re a one-person business and operate as a sole proprietorship you can change the structure when you become a multi-person organization.

Click here for more information on choosing a business structure.

3) Prioritize Tasks

Since you’re the only one working in your business, it’s critical not to procrastinate or waste time.  You need to prioritize your tasks.

Schedule your day and your tasks. You’re going to be pulled in many directions with phone calls and messages and such. You have to decide what needs immediate attention and what can wait.

Organize tasks with both a short- and long-term view. Block out times of the day to work on different tasks and long-term goals and projects. If your working only a few hours a day on your side business, there’s not a lot of time for tedious tasks and checking emails.

Help prioritize your tasks by setting long-term goals.

When working alone it’s easy to get off track and make little progress. Take a long-term goal setting approach, and hold yourself accountable to those goals. You can set long-term goals to accomplish in three-month increments.

Let’s say you’re just organizing a plan of action because you’ve not actually started your side business. Consider how you’ll get the word out about your business. Consider whether you’ll use a blog, social media or both. Then set target dates for having these in place. Set dates for when you want to begin posting to your blog. Decide how often you want to post and when you’ll write your posts. Setting goals helps you stay on track.

Although sticking to the grindstone and getting work done is great, you’ll need some help from other sources. Surround yourself with great people. That can be other small businesses and independent contractors who can provide a variety of services such as website development, graphic design, and video production. Working together and exchanging ideas and being flexible benefits you and your clients.

4) Community Supporters

Running a one-person business can be mentally tiring, so connect with like-minded people and build a community of supporters. Find activities that are not work related to get involved in like joining clubs and joint fitness groups for human interaction to allow time away the day-to-day office drama.

Connect with business peers for advice and to reduce business loneliness. Reach out to local business owners and entrepreneurs. Talk with experienced business people in your area and share advice and viewpoints with them. This builds connections and gives you a group of people to turn to for advice. LinkedIn is an easy way to connect with business people in your area and quickly build a network.

Attend SBA (Small Business Administration) events in your area that interest you and meet others who are experiencing what you’re going through.

As counter-intuitive as it sounds, it’s not wise to run a one-person business alone.

5) Growth Limitations

Your growth limitations are determined by your definition of success. You can grow only so large without a team. If you find the limit that you can get to on your own and are able to maintain, you can certainly sustain that as long as you desire.

If you have no goals of building any level of empire, you might be completely content to stay on your own. But if your definition of success involves anything more than that, you’ll need to start considering having a team.

So, write your business plan, with these five tips for starting a one-person business in mind, meet with a business advisor to discuss activating your plans, and be patient.


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Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

Although email marketing is over 40 years old, it’s as strong as ever. It may be even stronger since brands have shifted to digital marketing channels due the ever-changing marketing landscape.


What is email marketing?

Email marketing is a method used to send emails to your customers and prospects to get more conversions. The aim is to convert one-time buyers into repeat customers and to get prospects to make their initial purchase.

An email is often the beginning of a customer’s journey with you.


Two reasons email marketing works:

You control who to focus on, and
You get more conversions


How do You Succeed With Email Marketing?

To succeed with email marketing you must first build your list.

Use your website or blog to get people to sign up for your emails. Place a form on your site with a CTA (call-to-action) asking for your visitors’ name and email address. Add a sign-up form on your “about us” page.

Another way to get signups is by using a lead magnet. This offers something free in exchange for their contact details. This can be a resource guide, an ebook or something else. It must be relevant to your target audience.

Make sure your sign-up forms are not too long or complicated. People might just skip over them and move on. Limit the requested information to one field, an email address, or two maximum that includes a name.


Designing and Sending Your Emails

Designing and sending emails to your subscribers is probably the most important part of the total email marketing process. You can create them yourself, which can be very time consuming and expensive or you can use templates from third-party websites.

A lot of sites provide free email templates that you can customize and use. As a business, there are different kinds of emails that you might want to send to your subscribers.

You’ll certainly want to send a transactional (confirmation) email that goes out immediately after someone takes action on your site. You can also use these to sell, upsell, and boost engagement.

Then there will be follow-up emails with relevant and timely information regarding what you’re offering.

Here are some things you’ll want to do:

— Use attention-grabbing catchy subject lines
— Use action words and verbs that encourage people to take action
— Add a stat or number to subject lines to add credibility and create curiosity
— Keep subject lines light and creative by adding an emoji
— If possible, personalize your email subject lines with their names to grab the target’s attention
— Remember your mobile readers and keep your email subject lines short and simple

One important thing you should NOT do is use words like “free” or “deal” that may trigger filters to send your email to spam folders.

Give your customers a good experience by putting them first throughout their journey with you. Email is often the beginning of their venture with you.

When you use a human-centered approach and put your customers and their needs first, you’ll be rewarded with their loyalty.

Email marketing continues to be a mainstay in the marketing world, and email marketing is the perfect marketing channel for relationship-building.

It’s a simple, direct and cost-effective way of connecting with your leads, and is still one of the most used digital marketing techniques.


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Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

If you’re an entrepreneur with a home-based business, you may have considered getting business insurance. Well, hesitate no longer. The question is not whether or not to get insurance, but what type of insurance to get.

You definitely need insurance for your home-based business.

Just because you can run your business in your pajamas doesn’t mean it’s not a real business. So, it needs to be insured just like any brick and mortar establishment.

Your homeowner’s policy carries little or no coverage for a business and some insurance companies may even invalidate your policy if you file a business-related claim.

As a result you’ll have no coverage for:

Buildings used for business purposes
Loss or damage to business records or data
Loss of income that results from a business shutdown caused by physical loss to business property.


Why Do You Need Insurance for Your Home-Based Business?

Consider the following:

1) You run a consulting business from home, as an IT professional. If your home is robbed and all your expensive computer equipment is stolen, you may find that it’s not fully covered under your homeowners’ insurance because it is considered business property.

2) A business delivery person is leaving your home-based architect office and slips on some wet steps and sustains injuries. Your policy might not pay for these injuries because your insurance doesn’t cover business deliveries or any third-party injury claims.

3) If you run a landscaping business out of a building adjacent to your home and it catches fire and burns your equipment, you’re mistaken to think your homeowner’s policy covers such an incident.

4) As an accountant, you advise a client on a financial matter that ends up costing her money. As a result, she files a lawsuit. A homeowner’s policy won’t come close to touching that.

These are only a few reasons to purchase home-based business insurance.

Neither homeowners’ nor renters’ insurance policies cover home-based businesses.


The many types of business insurance include:

Business property insurance which covers any kind of equipment used to operate your business including your computer, printer, fax machine, furniture, etc.

Liability insurance that protects you and your business from being liable for damages caused to another person or property.

Product liability coverage to protect your business from damages to property or a person caused by a product you supplied, manufactured or designed.

Business automobile coverage which will provide coverage if you are in an accident while making pickups or deliveries, visiting clients or performing other business-related tasks. Your personal auto policy does not cover using your vehicle for business.


Here I have covered only a few types of insurance for your home-based business. There are many more for you to consider, depending on your particular business.

It is wise to work with an insurance professional who can furnish the details you need for the particular type of home-based business insurance that’s available for your business.

Based on the many potential business liabilities, you’re probably better off having at least a combination of a few policies, depending on your business needs. And that could be one less thing to keep you awake at night.


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Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

Blog article marketing for your business is a cost-effective way to drive traffic to your website or blog. It’s also a way of acquiring potential customers, a way to get your website indexed on search engines, and a way to promote your site and to get backlinks.

Using blog article marketing for your business makes good sense. Since blogging doesn’t cost anything on most websites, you can choose a popular blogging platform and connect your blog with your other marketing campaigns. This lets you connect and have conversations with the people that visit your site and it’s a great way to engage customers.

Starting your own blog doesn’t have to be complicated. Here is an article that was written some time ago, but the information it contains is still current.

Once your blog is set up and you consistently write informative articles, your reputation within your niche will improve and this offers you a good way to improve your income.

A blog is an indispensable tool for your business.


Build Your Following

To build your following offer your readers important information that is helpful. Share useful and interesting content on a regular basis.

Use a warm, friendly casual style even when writing on technical subjects. You don’t want to be boring and drive away readers.


Get Found by Search Engines

To help your article get found by search engines, use your main keyword or keyword phrase in the title, header, sub-headings, and in the URL, which leads to more traffic and sales.

The first paragraphs of your article should be the best and very powerful. Include the best information here to grab the attention of both readers and search engines.

You want your audience to read the entire article so don’t give away too much at the beginning, just enough to grab their attention. Lead them down the page using your sub-headings under which you feed them even more interesting information.


Do Not Duplicate Content

For the best quality content, write your own articles. They should be original and fresh. Put forth your own spin and offer a unique outlook or suggestion to impress your readers. If search engines detect duplicate content you will be flagged and penalized, and your marketing becomes ineffective as search engines will not “pick up” your article.

Even though it’s true that the more people you have viewing your writing the better your chance of success, you don’t have to target large audiences with your article. You want the people that do read your articles to be those who are truly interested in what you have to say.

Never ignore your dedicated readers.

Blog article marketing for your business can be extremely lucrative. One of the most exciting parts about it is you’re building interest in you and your company and offers through unique and interesting articles.

Nothing is more important than drawing in readers and giving valuable information that will keep them coming back time and time again. The key to building long-term business relationships with your visitors and potential customers and clients is in providing them with valuable, quality information.



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by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




If you’re considering a multilevel marketing (MLM) opportunity, be very cautious. MLM and pyramid schemes can be very similar.

How does MLM compare to pyramid schemes?


What is MLM?

Some people like the MLM business model. You have the opportunity to become involved in a system for supplying products to consumers. MLM associates have the support of a direct sales company so they don’t have to start a business from scratch. Some of the companies train you.

When you become a MLM distributor, associate, consultant, or whatever term the company uses, you make money, by selling products to other MLM participants who are not already a member, when you sign them up.

You earn money on your sales as well as a percentage of the sales of the new distributors you bring in. The people you bring in are your downline. Sometimes you get bonuses after reaching certain milestones like bringing in a certain number of new people or selling a certain amount of product. You can also win cash, trips, and automobiles.

MLM can be a legitimate business opportunity, but not always. MLM is legal in Canada and most of the United States, whereas pyramid schemes are not.


What is a pyramid scheme?

If you’re looking for a legitimate business opportunity, it can be very difficult to tell the difference between an MLM opportunity and a pyramid scheme.

A pyramid scheme also offers the opportunity to make money by signing up others and achieving certain levels.

Unlike MLM, a pyramid scheme exists solely to get your money and then use you to recruit other distributors.


Ask yourself the following questions before signing on:

Do you have to invest a large amount of money upfront to become a distributor? MLMs do not require large startup costs.

If you have to pay for inventory will the company buy back unsold product? Legitimate MLM companies offer 80% buyback.

Does the company offer actual products or services? MLM companies depend on an actual market for products and services. Don’t sign up if the company doesn’t seem to have any interest in consumer demand for its products.

Is the focus more on recruitment or products and services? Pyramid schemes focus on fast profits from signing up people and getting their money. If this seems to be the case, run.

How to Determine the Focus.

The pyramid scheme focuses on fast profits from signing people up and getting their money.
If the emphasis is on recruitment rather than on selling the product or service do not sign up.

Another trademark of the pyramid scheme is the offer of commissions for recruiting new members. This is what matters in a pyramid scheme, not the products or services being offered.


When you’re deciding on a business opportunity thoroughly check out the company. Get all the information you can on its products and operations.

Check out the business or marketing plan. Talk to others who have experience with the MLM company and its products. Determine if there are real products being sold and the quality of these products or services.

Check with the Better Business Bureau to see if there are any complaints against the company.

When attending recruitment meetings, listen very carefully for claims of you being able to make amazing amounts of money. That should set off the alarm bells for you.

Although being part of a successful multilevel marketing company can be both profitable and fun, unfortunately, some supposed MLM opportunities are just cons designed to flatten your wallet and trash your dream of running a business.

So, How Does MLM Compare to Pyramid Schemes? MLM is a legitimate business opportunity, whereas pyramid schemes are scams to take your money.


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By Rahimah Sultan

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How Do You Create a Responsive Email List?

Although creating and growing your subscriber list is not easy it’s not rocket science, and it’s absolutely necessary if you want to run successful email marketing campaigns that reach people who are truly interested in your business.


What Are Email Lists Used For?

Email marketing is still an extremely useful way of reaching customers, despite the popularity of social media channels.

Email marketing offers many ways for a business to generate leads in the sales process. You can use email to generate brand awareness and fans through regularly emailed newsletters announcing sales, recommending products and services, or sending cart abandonment reminders.


Where do Businesses Get Email Lists?

There are two main ways to get email lists:

1. Buy from a third-party source
2. Build your own from scratch


Buying an Email List

We’ve all received unsolicited emails promising $1 million to our bank account if we give them our account number. We should all know by now they’re not to be trusted.

Well, the same goes for people trying to sell you ready-made email lists. So, now you think you can get started immediately without spending time building your own lists. Sometimes you’re offered free lists.

Remember, “If something sounds too good to be true, it probably isn’t.”

You could be breaking the law, but most likely violating the CAN-SPAM act in the U.S. and GDPR in the EU for not getting expressed consent from the recipient before sending them email. And, you probably won’t get the results you’re looking for.

Put yourself in the other person’s place. What would you do if you receive an email from a company you’ve never heard of? You would probably delete it or mark it as spam. Either way, it’s a bad idea to send emails to someone who hasn’t requested to receive them from you.



Building Your Own List

To generate better leads and increase your conversion rate, you need to build and grow a list of people who have opted in to receive emails because they want to hear from you and have a genuine interest in your brand or offers.

You can also get more relevant information such as the products they like, their communication preferences, and demographic information other than name and location.


Now, how to create a responsive email list.


How do You Grow an Organic List?

To successfully grow an organic email list you need to:

1. Take Advantage of Your Own Network

You can take advantage of your own network by thinking of at least 10 people who would be interested in receiving your newsletters. Send an email to these contacts asking permission to add them to your list. For compliance, you need to retain records of securing their permission.

You can optimize the homepage of your website, to make it easier for people to join, by adding an opt-in form. Be sure the form is simple and quick to fill out.

2. Optimize Subscription Forms

Create subscription forms to capture your signups’ details. This could be a popup, a static web form, or a landing page. If you want a good signup rate the design, copywriting, and position of these forms are crucial.

Initially, only ask for what you need. You can get information for segmentation later based on the user’s action and what they read or view on your website.

3. Incentivize Signup

People don’t give up their contact details for free. So, you need to offer them an incentive and provide value. For example, this could be an e-book, a webinar or a competition.

4. Add Share Buttons

Recommendation by others is a great way to grow your list. By putting share buttons at the bottom of your emails, people can easily send them to anyone they think would be interested, or share them on social media.

5. Use Paid Ads and Social Media

Your newsletters should only be one part of your marketing strategy. Use paid ads as well as social media channels to tie your business together to drive people to a signup form or landing page where you can get more customer details.

These people are highly valuable leads and subscribers, as they have already shown an interest in your company or offer.


How do You Manage and Use Your New Email List?

The point of building a list is not to collect as many email addresses as you can. You need to keep a clean list by deleting subscribers who are not opening your emails or clicking any links.

Do this about every six months or so. Doing so will decrease your email marketing service bill, and you’ll get better click-through and open rates.

Most email marketing software provides the necessary reporting and analytics functionality, so you don’t have to manually prune your list. The software helps you understand who is opening emails and engaging and who is inactive.

Once you have that information, you can try to re-engage these recipients by setting up a win-back campaign. If that doesn’t work, remove them from your list.

As you grow your list, you can start to create segments based on past interactions and demographic information. This allows you to send more relevant, personalized emails to help boost click and conversion rates.

Building an email list from scratch takes time and patience. There are no shortcuts. It’s all about quality over quantity. Having an email list of a few people who are interested in what you have to offer is better than a list of 1,000 who don’t care.

The hard work begins when someone subscribes to your list. This is why you need to send relevant content, personalize your emails, spend time perfecting the copywriting and design, and be useful and helpful.

You can use these tips on How to Create a Responsive Email List and get started now.


Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.


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