Archive for the ‘Blogging’ Category
Should You Give up Blogging?
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.
Some people aren’t meant to be bloggers.
Have you been blogging for some years now and wondering if you should stop because things aren’t going as you planned for your blog or are moving too slowly? You’re not alone.
You may have been considering stopping for some time. Before you do there are some things you should consider.
Here are some questions you should ask yourself before stopping.
Get a sheet of paper and a pen to jot down the pros and cons.
What are the reasons to stop blogging?
Here are four top reasons to stop blogging.
1. Passion
One reason to give up blogging is you’ve lost the passion for it. It’s easy to lose your passion for blogging especially if you use a self-hosted blog where there are so many technical things to consider, and then there’s marketing, promotion, etc.
Some people love to write, but blogging is so much more.
If you’re not wanting to write and publish blog posts, it may be time to stop.
Burnout leads to a lack of interest in blogging.
Your topics and niche may no longer be as interesting to you as before.
Your lack of enthusiasm will show in the quality of your work.
2. Time
You may still want to blog but don’t have the time due to life’s demands.
If you have full-time employment or you’re a new parent, the idea of starting and growing a blog may seem impossible.
It is possible. It will just take longer to grow your blog and achieve your goals, and this can be disheartening.
3. Impatience
If you’ve been blogging a year or so or maybe longer, and there’s been no blog growth, there may be valid reasons.
For example, you haven’t put in enough time on blog promotion.
Or you’ve not regularly published enough blog posts.
Impatience makes only makes things worse.
Successful bloggers know that it takes time to grow a blog and that it’s important to be consistent, organized, and a risk taker who may sometimes fail.
Blogging may not be for you if this is not your mindset.
4. Making Money
If you need a quick way to make money, blogging may not be the right source of income for you.
Blogging is a long-term endeavor.
It may take up to five years before you’re earning enough to leave your full-time job.
It’s important to diversify your monetization strategies – you can’t put all your efforts into Ads.
They don’t produce the same income as, for example, selling digital products and services.
That can take a whole lot of effort, trial and error, and adjustment in strategies.
If you’re looking for easy fast ways to make money, it won’t happen with blogging.
When should you stick it out with your blog?
1. Time
Even though it feels like you may not have time to blog right now, there are some reasons to continue.
What about three to six months from now?
You’ve put in a lot of time and work starting your blog. It might make sense to let go inactive for a while.
Your free time may open up in a few months.
Your blog is aging even when you’re not doing much with it, and with age comes more domain authority.
If you have only a couple of hours a week to dedicate to your blog, that can make an enormous difference in what you can accomplish.
2. New Strategies
When it comes to blog growth, what you’ve been doing hasn’t worked out so well.
Your organic traffic isn’t moving. Social media is going nowhere.
So, do you quit?
No… you get assistance.
Sometimes it’s hard to see the larger picture and decide the best strategy for blog growth.
It may be time to seek out a blogging coach to make a blog promotion plan that works.
You may need to brush up on blog SEO or create new content that readers are looking for. It’s time to get serious about growing your blog, whatever the strategy.
When you see results you’ll change how you think about your blog.
You can check out learning other key blogging skills. When you’re making progress at something you feel more motivated to continue.
3. Burnout
If you’re tired you can sometimes lose passion for blogging.
Working hard building your blog, marketing it, and dealing with everything else in your life can take a toll on your well-being.
You may be suffering from burnout.
Instead of quitting take a break from everything and anything related to writing, publishing, and promoting blog posts.
When you feel burned out watch movies or a TV series with your family, or take a day to get outdoors or take a short drive.
Don’t get so easily pulled into the idea that you need to use every spare moment to build your hobby blog into a business and at what expense?
When you’re feeling mentally and physically recharged, your blog will be waiting for you.
If you still want to quit, a smart way to do so is by selling your blog and making some money in the process.
You can use a platform like Flippa where you sell websites and blogs.
If you aren’t passionate about your blog niche, you can take the sale money and reinvest it in a new blog.
Now that you have the pros and cons of quitting a blog, you can answer the question, “Should you give up blogging?”
You can take all the skills you’ve learned: digital marketing, editing, content creation, and so on, and add them to your LinkedIn profile.
So, should you quit blogging, get help, or just take a break?
You should congratulate yourself on creating something and sharing your thoughts online with a blog, which is not an easy thing to do.
Blogging Advice and Tips for Successful Blogging
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.
If you’re willing to put in some work, you can become a successful blogger.
Although you may be subconsciously already adopting some of these habits, now’s the time to do it consciously.
This article will cover some blogging advice and tips for successful blogging.
What are the qualities of top bloggers?
1. Know Your Audience
You need to know your audience and regularly interact with it.
Research your niche blog audience. Your blog can’t grow if you’re not creating content that is appealing to your audience.
When you figure out your audience’s interests and pain points you can create consistent blog content, digital products, online courses, and services that will help them.While interacting with your audience you’ll learn how to fine-tune the above.
To do this you can:
~ Create and actively participate in their communities in Facebook groups, pages, email newsletters, Instagram, and memberships.
~ Use posts and emails
~ Run surveysWhen you ask questions, you gain insights into what your audience needs.
2. Have Realistic SMART Goals
Successful bloggers set goals and work at achieving them.
SMART goals are those that are: Specific, Measurable, Achievable, Relevant, and Time-bound.
Your goals must be realistic which is extremely important for success and also for your mental health.
An unrealistic goal would be thinking you could leave your full-time job within a year of starting a blog. It takes time to build a strong blog foundation.
Successful bloggers focus on small goals and objectives to accomplish while working toward their larger goals.
3. Consistency, Organization, and Patience
Successful bloggers are consistent, organized, and patient.
Sometimes it takes a few years of building a blog and business before you see success.
You must be consistently blogging or working on your blog.
To help with consistency, you need to be working productively and faster at achieving your goals.
Understand that it takes time to market and promote a blog, while also growing it.
To be organized and consistent means to use “to-do” lists for your daily, weekly, monthly, and quarterly activities.
Sometimes you may not get to publish when you’ve scheduled it. Just be patient and wait until the next scheduled time and publish.
4. Be Open to Trying New Things
Be open to experimenting with new things and taking risks.
That could be a new blogging tool or a new strategy you’ve learned from a course.
It’s okay if it doesn’t work out, but maybe it will and your blog continues to grow.
5. Learn New Things Daily
If you want to be a successful blogger you should read and learn something new daily.
This could be a new skill, trends, industry news, or a blog tool that gives you the power to move your blog forward.
Read your competitors’ content, and subscribe to email newsletters from reliable industry leaders and blog/business tool companies.
You can monitor industry news on social networks like Twitter (now known as “X”) and Instagram and listen to industry-related podcasts.
6. Try New Blog Tools
Try new blog tools and platforms
Try new blog tools, social media, and ways to monetize
Learn how to make extra money online each month to help fund platforms, new tools, and systems to grow your blog.
7. Promote Yourself
Successful bloggers daily promote their blogs and themselves.
To increase productivity use social media schedulers and tools for boosting older blog posts.
While promoting blog content is important, it’s also necessary to focus on personal branding.
8. Avoid Imposter Syndrome
Don’t compare yourself to other bloggers. Imposter syndrome is feeling you’re not good enough compared to others in your niche.
Know that every top blogger probably felt the same way at some point.
Don’t dwell on mistakes or errors. Learn from them and move on. You need to believe in yourself in order to get to the top.
9. Take a Break When Needed
It’s time to take a break when you start to feel burned out or you’re dealing with writer’s block.
Take a break when your personal life is busy. Prioritize your family and friends over your blog. They can be your greatest supporters so don’t ignore them when they need your support!
So, one of the best habits you should start as a blogger is remembering to take a break.
10. Get Support
I’ve already mentioned family and friends as supporters but you can also look outside for support. Working with a blogging coach or a business coach might help to overcome challenges.
Top bloggers seek help for anything from virtual assistants to bookkeepers to SEO experts.
When you can’t handle something yourself, don’t be afraid to hire people.
11. Work Independently
Successful bloggers are comfortable being their own boss. You can develop this habit with a blog. You’re the boss when you start thinking of your blog as a business.
A good habit is sticking to a schedule when you work independently. If you’re a full-time blogger, do set “working hours.”
12. Business Mindset
You need a blogging-as-a-business mindset to be a successful blogger, not blogging as a hobby.
Believe you’re worthy of making money
Seek money-making opportunities by blogging
Think positively about selling
Know that investing smartly in your blog will later result in more income
If you change how you think about money in general, and specifically with your blog, you’re bound to see many more successes.
13. Networking
Top bloggers regularly network and build relationships.
Building a network of bloggers and experts in your niche or similar niches builds collaboration opportunities.
They can help introduce you to a larger audience, and assist you when you launch something new.
You can set a goal to reach out to someone new each month. Before doing so, follow them on social media, then comment on their social media and blog content in a natural way.
This works better when they are at the same level as you in terms of followers.
Be sincere and not salesy as you can gradually get to a point, by networking, where you can “offer” them something.
14. Being OK With Failing
For top bloggers, one of the toughest habits to have is the ability to get past failure. No one is perfect. The next time something doesn’t work out keep going. Don’t give up.
15. Analizing and Adapting
The habit of dealing with failure in a positive manner is tied to the good blogging habit of analyzing and adapting.
You must take time to analyze what works and what doesn’t and adapt.
One thing many top bloggers do is update their older content, focusing especially on SEO, to keep their blogs up-to-date and thriving.
For example, to help boost organic traffic, look at an older blog post and update it so it’s relevant with the best information.
Successful bloggers know that growing a blog takes time. They know it’s important to be consistent and organized and that sometimes you might fail.
Now you have the secrets to how to become a successful blogger.
I hope you can use this blogging advice and tips for successful blogging to your advantage.
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How to Write Blog Articles That get More Engagement
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.
What are some tips for blogging success?
Here are a few ways to approach blogging.
1. Prioritize speed
If you have an idea you want to publish, work on it as soon as possible rather than taking several weeks to get the idea just right.
If you’re a new blogger, remember that a blog post isn’t something that has to break new ground, or is a thesis, or a dissertation.
2. The more you write, the easier it becomes because you’ll get more ideas.
3. You’re writing should be to answer a question.
4. Writing helps you to think.
5. Some writers are addicted to lists. Know you’re style (and if you don’t writing may help you find one) and go with it.
6. Don’t be concerned with your favorites getting views. Have fun and write what you want.
7. When just starting, or building a social media presence, don’t expect much regarding views or social engagement.
Blogging (or podcasting or creating a community) is a long-term game. It might take years to build an audience.
8. If you write a lot, expect to make mistakes. Some typos are bound to slip through.
9. Don’t worry about people not understanding you’re point. You can’t write something that everyone will not understand the same way.
10. Don’t try to optimize your posts for social media platforms that you don’t understand.
Now, more on how to write blog articles that get more engagement.
You should first determine what you want to write about, your area of expertise, or a niche.
What are the best niches for blogging?
Following are the most popular blog niches in which to make money.
Niche 1: Digital Marketing.
The rapidly evolving field of Digital Marketing involves the strategies used to promote products and services online.
It includes:
SEO (Search Engine Optimization): Techniques to make your content more visible to potential visitors which in turn improves your website’s ranking on search engines like Google.
Content Marketing: Creating valuable content (blog posts, videos, podcasts, etc.) to attract and engage your target audience.
Social Media Marketing: Effectively leveraging platforms like Facebook, Twitter (now “X”) Instagram, Pinterest, and LinkedIn to build a following and promote your blog or services.
Email Marketing: Building an email list for nurturing leads, direct outreach, and selling products or services.
PPC (Pay-Per-Click) which involves placing ads in search results or on relevant websites and paying when someone clicks on them.
Niche 2: Tech and AI.
Technology and Artificial Intelligence (AI) are constantly altering the world around us.
A blog centered on this niche can cover:
Tech Trends and Innovations – that explain emerging technologies, groundbreaking gadgets, and future tech predictions.
Software Reviews – that provide in-depth reviews and comparisons of popular and new software, apps, and productivity tools.
AI Applications – that explore the impact of AI on industries from healthcare to finance, offering insights and future possibilities.
VR (Virtual Reality) and AR (Augmented Reality) – that demystify these immersive technologies and their increasing adoption.
Web3 and Blockchain – which unpack the world of decentralized technologies, cryptocurrencies, and NFTs.
Tech-savvy bloggers with a passion for innovation can position themselves as an authority in this field. By riding the wave of technological development, you can consistently have fresh content ideas and opportunities to tap into a curious and engaged audience.
Niche 3: Blogging and Making Money Online.
There’s a massive audience interested in learning how to build a profitable blog and how to navigate the world of online income generation. This niche offers the opportunity to share your expertise and to guide others on their blogging journeys.
Here’s what you could include:
Building a Blog includes choosing a profitable niche, finding a web host, setting up your website, and creating your first pieces of content.
Finding Your Audience which involves identifying your ideal reader, understanding audience demographics, and building a community.
Monetization Models that explore different income streams like affiliate marketing, sponsored content, memberships, digital products, and advertising.
Side Hustles which share ideas for diversifying income through consulting, freelancing, and selling services related to your blog.
Niche 4: Health and Fitness.
The health and fitness industry is vast, with consumers constantly seeking guidance and inspiration for healthier living.
Here are some possible subtopics:
Nutrition – Sharing reliable information about healthy eating, searching out different dietary trends, and dispelling diet myths.
Exercise – You can provide workout routines and exercise tutorials for various fitness levels and explore different workout styles (HIIT, weightlifting, etc.).
Mental Health and Wellness in which you discuss mindfulness practices, meditation techniques, stress management, and strategies for improving mental well-being.
Holistic Health where you promote a balanced approach to well-being and cover alternative therapies, lifestyle practices, and natural remedies.
Niche 5: Personal Finance and Investing.
People are increasingly concerned about their financial health. You can dedicate your blog to personal finance and investing and offer valuable guidance that empowers individuals to take control of their financial future.
You could cover:
Budgeting and Saving by providing strategies for managing expenses, building emergency funds, and creating a budget.
Debt Management to help readers understand different types of debt and offer strategies for becoming debt-free.
Investing Basics that explain stocks, bonds, ETFs, and retirement accounts to help beginners see how to build wealth through investing.
FIRE Movement (Financial Independence, Retire Early) explores the concept of extreme saving and investing strategies aimed at early retirement.
Real Estate Investing – Examine potential income opportunities through rental properties, real estate platforms, and flipping houses.
Niche 6: Recipes and Food.
As people are always seeking delicious recipes and inspiration for meals, food blogs consistently enjoy widespread popularity.
The potential scope of this niche includes:
Specific Cuisines and Dietary Trends that focus on a particular cuisine (Italian, Mexican, etc.) or cater to specific diets (vegan, vegetarian, gluten-free, paleo, etc.).
Meal Planning and Prep – Provide tips on meal planning, smart grocery shopping, and batch cooking.
Food Photography and Styling where you share how to beautifully capture food on camera to create an enticing blog and social media presence.
Food Trends and Reviews where you explore the latest food crazes and review food products or popular restaurants.
Sustainable Eating where you promote mindful consumption, locally sourced ingredients, and waste reduction.
Niche 7: Personal Development and Self-Care.
In today’s fast-paced world, people are seeking ways to improve themselves and prioritize their well-being.
This niche encompasses a broad variety of topics:
Goal Setting and Motivation: Provide techniques for outlining goals, staying motivated, and overcoming obstacles.
Mindfulness and Stress Management explores meditation, breathing exercises, and strategies for reducing stress.
Relationships and Communication – Help readers communicate effectively, build strong relationships, and manage conflict.
Happiness and Self-Esteem – Share insights into cultivating positivity, boosting self-confidence, and gratitude practices.
Self-Discovery and Purpose – You can guide readers on a journey to understand their values and strengths and find meaning in life.
Niche 8: Lifestyle.
Lifestyle blogs cover an array of subjects that offer inspiration and advice on how to live well.
Here’s the potential scope:
Travel: Share travel guides, trip planning tips, itineraries, destination highlights.
Fashion and Beauty – Showcase personal style, review on-trend products, and provide makeup and skincare tutorials.
DIY and Home Improvement – Offer easy-to-follow DIY projects, interior design inspiration, and home organization tips.
Gardening and Sustainable Living – Share techniques for composting, growing your own food, and eco-friendly practices.
Special Interests and Hobbies – Explore specific passions like music, photography, crafting, or gaming.
Niche 9: Parenting.
The scope of parenting is vast and ever-evolving. A successful parenting blog can provide resources, support, and a sense of community for new and experienced parents alike.
What you could address:
Pregnancy and Baby Care – Offer guidance on prenatal care, newborn development, baby gear essentials, and feeding.
Parenting Styles and Child Development – Discuss different parenting approaches, navigating milestones for various age groups, and child psychology.
Family Activities and Education – Provide ideas for homeschooling, educational resources, and fun activities.
Product Reviews: Review baby gear, toys, and family-friendly products or services.
Parent Self-Care and Relationships – Emphasize the importance of parents caring for themselves, maintaining strong relationships, and managing the challenges of parenthood.
Niche 10: Technology, Software & Gadgets.
In our rapidly changing digital world, there’s always a demand for information and insights on the latest tech advancements.
Here’s the potential scope for this niche:
Gadget Reviews and Comparisons: Provide in-depth assessments of smartphones, cameras, laptops, wearables, smart home devices, and other cutting-edge technology.
Software Reviews and Tutorials: Unpack popular software applications, productivity tools, and emerging cloud solutions.
Tech News and Trends: Stay ahead of the curve by reporting on new releases, industry shifts, and groundbreaking technologies.
Gaming: Plunge into the world of video games with reviews, walkthroughs, and insights into upcoming releases.
Tech Troubleshooting and How-To blogs help readers solve common tech problems with step-by-step guides.
This is just a sampling of how to write blog articles that get more engagement. Building a profitable blog takes time and dedication. It’s about consistent effort and providing genuine value to your readers.
AI in Your Small Business
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.
While AI (artificial intelligence) may be faster at producing content than humans, it’s not necessarily more accurate or even more efficient than human-generated content. Overall, human content performs better.
Faster doesn’t equal better. Even though human-generated content takes longer to create… Read Article Here
Blogs Are Still Relevant or Are They?
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.
Blogs are evolving even as video content is gaining more attention. They’re not stagnating, just adapting by offering a fuller experience that may now include:
Podcasts
Videos
Infographics
This keeps readers engaged and offers different content preferences. Offering a media mix helps people find the detailed information they want.
Blogs have a continuing place in the digital world. Millions of people still read blogs every day, including younger generations. Even with the advancement of AI and other technologies, they aren’t going away. They’re adapting and staying relevant.
Some benefits of blogging are:
Boosting Your Visibility with Google
Blogging is essential to get noticed. Google holds over 90% of the search engine market where most people start their online journey. You can rank in top positions with a blog and receive more organic traffic, as blogs sit in the top five spots about 23% of the time, according to Search Engine Land. This means more eyes on your brand and more organic traffic.
Building Trust with Your Audience
A blog is a powerful way to show your expertise by sharing well-researched and insightful content that positions you or your company as an authority. This is essential in a digital environment where people can’t see or touch products before buying. Blogs clear confusion, answer customers’ questions, and build trust.
Creating Community Loyalty
Although community engagement is key, as companies with solid communities see more customer loyalty, social sharing and encouraging comments turn your blog into a place where readers can connect with you, your brand, and each other.
As loyal customers are worth more over their lifetime, it’s vital to keep them engaged.
You can extend your reach and deepen relationships by sharing blog content on social media.
Leveraging Networking and Collaboration
A trustworthy blog can provide new opportunities. Influencers, industry experts, and like-minded professionals often want to collaborate with authoritative businesses and a compelling audience.
This can lead to:
Guest posts
Joint ventures
Interviews
Expanding Your Reach and Building Relationships
To diversify and bring new voices into the mix, you can collaborate with others, which broadens your reach and creates more growth opportunities. Your blog can become a hub for industry knowledge and thought leadership which makes it a valuable tool for building lasting professional relationships.
Establishing Thought Leadership
Blogging is a unique opportunity to show your expertise. Your blog is your place to share your knowledge and perspective on business advice, product insights, or DIY tips.
Publishing relevant and valuable content helps you become a go-to source for information in your niche. This authority turns into higher sales, stronger customer loyalty, and better engagement.
Customers are more likely to buy from brands they trust, and a blog that consistently provides value can build that trust without being too focused on sales.
Enhancing User Engagement
Blogs offer an in-depth method of engaging with your audience, while short videos and social media posts grab attention quickly. Blogs allow you to showcase your personality, explore topics more deeply, and create meaningful connections.
Readers can have a more immersive experience with blogs than video or social media alone. They can engage with your content at their own pace, explore related articles, and re-read sections that interest them.
Building Lasting Impact
This degree of engagement makes blogging especially valuable for businesses looking to create a lasting impact with their content. A well-written blog can resonate with readers on a deeper level, fostering long-term loyalty and trust in your brand.
Do people still read blogs?
Although AI like ChatGPT is surging, blogs remain important players in the digital world. They’re not out of the picture but are thriving. Blogs are assets for building brand awareness and connecting with consumers. They offer a way to put out content that feels genuine, unlike the polished nature of news articles.
Why do people still prefer reading blogs?
Blogs are efficient, user-friendly, and accessible, which keeps them popular. When people need information, reading is sometimes quicker than watching a video. Users can skim through headings and skip to what they need, which is how people naturally use information. It’s easier to click around for more details or to go back to certain sections. This keeps them popular.
Blogging is profitable although it’s not a shortcut to success. When launching any business, you must have dedication, planning, and consistent effort.
Your blog can be a powerful platform for promoting products or services, developing a stream of revenue, and building an audience. Making money through blogging takes time and commitment. You have to invest hours writing high-quality content, optimizing for SEO, and building an engaged community. But, blogs are still relevant.
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Using AI in Your Small Business
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.
While doing my research, I found that although AI is faster at producing content than humans, it’s not necessarily more accurate or even more efficient than human-generated content. Overall, human content performs better.
Faster doesn’t equal better. Even though human-generated content takes longer to create, it gets more visitors.
So, what is this advantage that humans have over AI chatbots?
It basically comes down to context and emotion.
AI isn’t capable of always understanding the context of content. Although it can write 2,000-word articles on any number of complex topics, it can’t often fit this information into the context of larger concepts. So, AI-generated content can miss out on nuance and important related and relevant insights.
In order to help readers understand and digest the subject matter easily, human content writers are better able to make big-picture connections.
Another area where AI falls short is emotion and empathy. You can ask a chatbot to write a blog article with a certain tone, but the results can be unnatural and ineffective. People are emotional creatures.
Content writers have life experiences they draw upon to write content that inspires sadness, fear, happiness, or anger because they’ve felt these emotions. They can also be subtle with their delivery, another area where AI-generated content frequently fails.
All of this is not to say that you should avoid using AI. You just need to know when to use it strategically and how to effectively leverage it.
Following are a few tips for using AI in your content creation activities:
Data Collection and Analysis
Although you can’t always trust the data and citations provided by AI, you can trust them with the data you provide yourself. Chatbots are great for summarizing and analyzing data so you can provide more insights to your readers.
Use it to brainstorm. ChatGPT, AnswerThePublic, and other chatbots are able to deliver dozens of blog topic ideas in a few minutes. You can be as specific or general with what you want in your request.
Use it to write a first draft. Although you need to spend time humanizing AI content, you can ask chatbots to create articles by using prompts like the one above. This means adding context, removing redundancies and inaccuracies, and adding to your brand’s voice.
Use it to conduct consumer research. For digital ad testing, content testing, and more you can use tools like Poll the People to conduct surveys and then analyze them.
You can and should use AI freely, but don’t become over-reliant on it. You should view it like any other tool in your digital marketing cache.
Is AI good for keyword research?
If you’ve ever spent hours analyzing spreadsheets, digging through search volume numbers, or trying to predict the best-performing keywords, you’re probably looking for a smarter, faster way to handle keyword research.
AI-powered keyword research can be your definitive SEO partner, helping you to predict trends, discover hidden keyword opportunities, and better understand user intent.
AI isn’t about replacing your expertise—it’s about expanding it. AI now becomes your SEO assistant. It’s about making your SEO strategies more effective and efficient.
You can use AI tools to save time and effort, speed up keyword research, provide smart keyword suggestions, and analyze large datasets quickly.
Among other tasks, you can use AI for search engine results page (SERP) analysis, for searching competitor strategies, and for searching sentiment insights.
AI can automate tasks, but, as stated earlier in this article, it can’t replace your expertise. For best results, combine AI data with your knowledge.
Relying too much on AI tools, without oversight, can lead to errors. Plus, AI tools for keyword research can be costly and they require a learning curve.
From Semrush to ChatGPT, select tools that fit your strategy needs—whether that’s creative brainstorming or deep analysis.
AI is transforming keyword research, making it more accurate, faster, and more insightful than ever before. By using AI keyword research tools to help create your SEO strategies, you can uncover hidden opportunities, stay ahead of the competition, and save time. Just remember, the most powerful approach combines AI’s data-crunching abilities with your unique industry expertise and creativity. Leaverage this technology when and where it makes the most sense for you.
The future of SEO is here. Take your online journey to the next level by using AI in your small business. Continue your online journey and start experimenting with AI tools today— Don’t get left behind.
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What it Takes to Start a Home-Based Business
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.
According to MarketWatch, about 54% of working Americans focus on side hustles or small businesses and freelancing to plan for savings and emergencies and create passive income for normal expenses and planning for the future. The majority of this number is comprised of 71% of Gen Z and 68% of Millennials.
Although launching a business can be exciting, you can easily become overwhelmed without proper planning. Starting a business from your home is like starting any business with one exception. You won’t need to lease commercial space.
If you’re thinking about starting a home-based business, you probably already know the type of business you plan to launch. If not, the first step is to identify your concept. If you have an idea, fine-tune it before launching your home-based business.
What does it take to start an HBB?
Here’s how you should proceed to get your freelance venture or small business up and running:
1. Choose a business concept that aligns with your interests, career background, or newly developed skills.
2. Outline your strategy and create a business plan.
3. Be disciplined and set SMART (specific, measurable, achievable, relevant, time-bound) goals toward achieving your long-term goal.
4. Set up a dedicated workspace and prepare all your essential remote working tools, software, etc.
5. Build your brand identity and expand it through your online presence across social media platforms, and visibility on Google using your website, and through email marketing channels.
6. Before fully launching, prepare to track your finances and business banking.
7. Test your idea on a small group of people, gather feedback, and fine-tune your business model, service, or product offering.
8. Running a business all on your own can be isolating, and mentally and emotionally challenging. Focus on ways to maintain work-life balance and a network with others while operating your business from home.
9. Constantly learn and improve, and as your business picks up find methods to work smarter instead of harder and to shorten hours.
In a nutshell, this is what it takes to start a home-based business.
Starting a home-based business can be exciting and rewarding, although there will be challenges as with anything new.
What are the advantages of owning a home-based business?
Some advantages of owning a home-based business:
No Commuting
No Commuting is the most obvious one, as it saves time and bus fare or car expenses unless you have to travel to visit customers.
Lower Overhead
Since you won’t have to buy or rent business space elsewhere or maintain a separate office, you’ll probably only have the cost of business licenses and taxes.
Tax Advantages
Check with your Chamber of Commerce for tax advantages.
Operating a home-based business can be a way to recover your business expenses and sometimes reduce the amount of income tax you have to pay. To qualify for a reduction in income taxes, your office space area needs to pass the “exclusive use” test, meaning you must be able to show that a part of your home is your primary place of business and is used regularly and exclusively for conducting business.
Family Time
If you have children, operating a home-based business can allow you more flexibility with child care and more time to spend with family.
When your children are old enough, you can legally employ them in your business, as long as you follow the rules. There are certain restrictions, especially for children under the age of 18.
Always consult with an attorney before taking steps to employ your children in your business so that you can ensure compliance with all federal, state, and local regulations, which may vary greatly depending on locality.
What are the disadvantages of owning a home-based business?
An HBB is not for everyone; there are some disadvantages:
Municipalities regulate home-based businesses, and particular neighborhoods may have agreements against them. If you’re renting, landlords tend not to be home-based business-friendly.
Might Not Work for You
A home-based business might not work for you, even if allowed where you live. Signage, parking, and the need for home-based insurance might make running a home-based business a bad idea. Conflict can be created between other tenants and your landlord who may be irritated at the non-resident traffic.
Isolation
Countless people, who run home-based businesses, suffer from feelings of isolation and being out of the loop. This can be particularly intense for people who have spent much of their career in highly collaborative office areas and suddenly have no one to talk to when they switch to an entirely home-based business career.
Interferes with Family life
Some people find that running a home-based business causes a conflict in their family life. They may find that running a business out of the home means that business needs are regularly taking away family time. This blurring of the lines between home and business means they never feel off the clock even after hours.
Starting a home-based business provides you with a unique opportunity to grow at your own pace, achieve the seemingly impossible in your career, and work flexibly at the same time. It allows strong potential for significant professional growth.
If after performing due diligence and research you decide you have what it takes to start a home-based business, use this information to get started today.
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How Long Should Your Blog Articles Be?
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
You shouldn’t be overly concerned about word count when writing content. The quality is what really matters.
Due to recent algorithm updates, shorter articles are ranking better. But this is also related to changes in the way we consume content. The ideal length also changes significantly across industries.
Tech websites use fairly short articles that are commentaries on a product, technology development, or an event.
Fashion is another industry that uses short posts. These readers don’t care about the history of a trend or how garments are made. What you’re going to see are thousands of articles about which looks are hot and how to recreate them.
Job recruitment topics usually range from 900 – 1,000 words. Job hunters don’t have the time to read thousands of words. They want to find new employment quickly.
Food Bloggers can use around 1,200 words to cover an introduction and an in-depth recipe.
Finance, sales, and healthcare are some industries that still benefit from the comprehensiveness and depth of long-form content. As these industries cover fairly complex topics, it’s almost always necessary to go beyond 2,000 words in order to satisfy readers’ interest.
Retail, manufacturing, marketing, food, and travel use mid-length articles of 1,000 – 2,000 words to cover information. This remains the most common article length.
Keep your target audience in mind at all times, as you choose your blog topics and how much content to write for each. If you know their needs can be met with less than 1,000 words, don’t waste their time with fluff.
While doing research for this article, I came across this quote from Ryan Velez, freelance writer and editor:
Ideal blog length has always evolved over time. As a response to the wave of 750-word content, things expanded to be a lot more comprehensive, 2,500 words-plus. Now, with the wave of AI-generated content flooding the internet, word count doesn’t guarantee quality to the same degree. Combine that with the ‘TikTok Effect,’ and ideal content size is smaller now and quicker to get to the point. Think 1,500 to 2,000 words.
What is content marketing?
Content marketing is a long-term strategy used with the goal of building relationships with your target audience by methodically delivering high-quality, relevant content that educates and ultimately makes sales.
Long-Form Content vs. Short-Form
Web users are becoming smarter. Searches using long-tailed keywords increase daily. These users want specific answers to specific questions. So, your content strategy needs to match their increasing knowledge.
Creating content with a high word count allows the you to feel a sense of achievement you don’t get when writing 500-word articles. Marketers are feeling like they have to create long-form content to get a toehold in the SERPs.
But the times are changing. Users are falling in love with short-form content. It’s part of the reason U.S. adults spend up to an hour on TikTok.
Over 50 percent of business videos are less than two minutes long.
Combine these statistics with the fact that more and more adults believe attention spans are getting shorter, and it’s easy to see why consumers are placing greater emphasis and trust in concise articles that quickly answer their questions.
So, back to the question, how long should your blog articles be?
Two decades ago, the average article length was between 500-800 words. By the mid-2010s, articles were in excess of 2,000 words.
There are multiple reasons for this which include the way readers scan articles online and the psychology of equating length with quality.
Now, more concise articles are the trend. Although these aren’t quite as short as 800 words, they are short enough to quickly answer readers’ questions.
As you can see, longer is not necessarily better, neither is shorter. There is no one correct answer for blog article length. It’s dependent upon the industry. Your focus should be on quality not quantity or rankings.
Focus on top-quality content and promote it effectively rather than on how much to write.
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13 Common Grammar Mistakes to Avoid in Writing
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
It can be embarrassing when somebody else finds a grammar mistake in your work, but don’t let it get to you. We all make grammar mistakes.
What is a grammar mistake?
A grammar mistake is any incorrect usage of a word or a deviation from established grammatical rules.
As language continually evolves, a phrase or word choice that’s used today may have been a grammar mistake in the past.
We’ll view 13 common grammar mistakes to avoid in writing so you’ll know how to identify, fix, and steer clear of them.
Your goal is to have clear, polished, mistake-free writing. So, we’ll look at 13 common grammar mistakes and show you how to fix them.
1. Who vs. that
Use who when referring to a person. That is used for inanimate objects.
Example My brother is the one who wrote the book.
Example I bought a purse that is light to carry.
Example They’re part of an organization that promotes organic farming.
2. Affect vs. effect
Affect is a verb that means to cause something to happen. Effect is a noun that indicates a result.
Example How will the continuous rain affect construction?
Example The increasing layoffs will have a major effect on the economy.
3. Who’s vs. whose
Who’s is a contraction of who is. Whose is a relative pronoun; a possessive form of who.
Example Who’s ready to go?
Example Whose bookbag is this?
4. Who vs. whom
Who is the subject in a sentence, while whom is the object.
Example Who will be going to the banquet this weekend?
Example To whom shall I address the package?
5. Less vs. fewer
Less is used to describe an abstract or otherwise uncountable amounts of items. Fewer is used for countable numbers of items.
Example The students had less time to practice today.
Example If fewer people used disposable water bottles, there would be less plastic in landfills.
6. I.e. vs. e.g.
I.e. which is short for, id est, is used to clarify statements. E.g., short for exempli gratia, is used to provide examples.
Example I’ll be off again tomorrow, (i.e., I’m still very sick).
Example I’ve read lots of books over the past year (e.g., Undaunted, A Tree Grows in Brooklyn, and How Green was my Valley).
Always add a comma following these abbreviations, and enclose them in parentheses.
7. Then vs. than
Then indicates when something will happen. Than is used to compare things or people.
Example First we’ll have lunch; then go to a movie.
Example All my brothers are taller than me.
8. Each and every
Each refers to two items or the individual items in a group. Every refers to three or more items or to the group as a whole.
Example Each of my children came to visit me this year.
Example Every one of my coworkers is going to the restaurant.
9. May vs. might
May is generally used in the present tense to ask for permission and to indicate something that is likely to happen. Might is used with the past tense and to describe things that either didn’t happen or are unlikely to happen.
Example May I bring a guest to the party?
Example There might have been time for review, but the fire alarm went off.
10. Farther vs. further
Farther refers to literal distance. Further means “more.”
The mountain looked farther away than ever.
We’ll have no further communication.
11. Past vs. passed
Past can be a noun, an adjective, a preposition, or an adverb. It refers to something that has already happened. Passed is a verb.
Example My cousin told us stories about the past.
Example The bus passed on our right side.
12. Passive voice
While not inherently incorrect, many writers use the passive voice when the active voice would be a more correct, clearer choice.
Passive voice: The layout was prepared by me.
Active voice: I prepared the layout.
13. Possessive nouns
Possessive nouns are versions of nouns that show ownership. They often use apostrophes.
Example That’s John’s letter opener.
For a plural possessive noun, the apostrophe goes after the s.
Example The marchers’ instruments.
There are different schools of thought about what to do when a singular possessive noun ends in the letter s. Some say the apostrophe goes at the end, without adding an s.
Example That’s Jonas’ car.
The Chicago style requires that when a name ending in s becomes possessive, you add an apostrophe and an s.
Example That’s Jonas’s car.
These are just 13 common grammar mistakes to avoid in writing, but there are many others that people make. Practice, reading extensively, and using grammar-checking tools will help you spot mistakes and make corrections. With time, practice, and patience, you’ll be able to improve your grammar skills and become a more confident writer.
I recommend Grammarly as a checking tool. It’s free.
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Things You Need to Know before You Start Blogging
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.
Blogging isn’t dead although it has changed from what it used to be and is still changing. Some previously used blogging tactics no longer work. In order to remain relevant, bloggers must also continue to evolve.
There are over 600 million blogs on the internet. To be successful now and in the future, you need to position yourself as an authority…
Read the article here
Read: For more interesting blog data, see.
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