Archive for the ‘Blogging’ Category

January 30th, 2023

How to Get Started Blogging Now

By Rahimah Sultan





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Individuals once kept online journals or diaries known as weblogs which later became blogs. This term is also known as a verb that means to add information or posts. Blogging has become progressively easier since the mid-1990s with easy-to-use publishing tools and is now the main way for self-publishing.

Whether you’re just starting with writing or are looking for clients, blogging is a fun versatile skill you can learn.

Although blogging isn’t a short-term endeavor, with time and consistent effort you can earn a lot of money, but you won’t get rich overnight.

If you have an idea that you’re really interested in, a proven strategy, patience and discipline to tend to your blog every day, over time you’ll build a valuable asset that can continue to earn you money for years to come.


What do you need to know about blogging?

If you want to launch your own blog, you’ll need to decide how you want to monetize it.

You can start a blog on any topic that interests you. This will give an opportunity to draw an audience. Once you’ve attracted an audience, there are plenty of ways to monetize your blog.

When launching your own blog from scratch, the time and effort you put in and the monetization methods you use determine how much and how fast you grow your blogging income. In this article, you’ll learn how to get started blogging now.


Following are 6 steps for getting started:


Step #1: Idea

You need to decide what you’re going to write about. What are your passions and interests?

In order to maintain the motivation and discipline to keep going, you must find something you enjoy and would want to absorb yourself in learning and writing about every day.

If you’re a beginner blogger, make sure there are others who share this interest and don’t make your topic too broad.

A blog about movies is too broad. On the other hand, one about movies from the Golden Age of Hollywood is more specific.

Rather than blogging from the position of an expert – which you don’t have to be – you can chronicle your journey and have your readers along for this ride.


Step #2: Name and publishing platform

You’ll need to choose a unique and interesting name and a platform for your blog. You want a name that clearly identifies what your blog is about and one that people “get” at first glance.

Definitely choose a “.com” extension as that’s what people search for and expect.

There are lots of paid and free options for publishing platforms available to new bloggers. WordPress is highly recommended as you can quickly and easily set up your blog for free and it’s safe and secure and easy to manage and customize.


Step #3: Editorial calendar


Take the time to plan your first few weeks or months of content so you’ll be set for success and then you’ll never be stuck figuring out what to write about when you should already be writing.

You can check out similar content on other blogs for ideas and you can write on those topics. Just know that what makes your blog unique is your voice and perspective – YOU.


Step #4: Write

Now it’s time to start writing your content. You need to have a great headline, be relevant and useful, or be entertaining depending on your topic. Keep people engaged and give them a reason to keep reading.

People love personal stories, how-tos, and reviews. Be creative when it comes to your ideas, formats, and formulas.

It’s your blog and you have the freedom to do as you wish.


Step #5: Audience

There are many ways to build your audience, although SEO (search engine optimization) is one of the main ones.

You can also build your blog audience with social media.

Be sure your content is high quality. You have to produce several drafts of content and several edits before posting. Don’t just publish the first thing you write.

Keep in mind that, in most niches, longer blog posts of 1,000 to 2,000 words have a tendency to rank better on Google than shorter ones.


Step #6: Monetization and promotional strategies


Even if you’re a beginner blogger, create your monetization and promotion strategies.

A few ways to do this include:

Ad networks
Sponsored content arrangements
Affiliate deals
Coaching or consulting services
Selling your own products
And more

You probably won’t be trying to monetize your blog right off, because it’s difficult to make money until you’ve started to grow your audience.

So, it’s essential you start building an email list right away — even if you think you’re not ready.

When you have an email list, you have permission to keep in contact with people who have shown interest in what you’re writing about and they have taken an action by subscribing.

This is key to monetizing because, in time, you can market affiliate deals or your own products or services to your list. The longer they remain on your list reading your blog, the more loyal to you they’re likely to be.


What should you do before you start blogging?


If you’re considering setting up a blog, you need to start building your list on the first day.

Despite the popularity of social media channels, email marketing remains one of the most used digital marketing techniques.


What are the best blogging platforms?


See this article for a guide to the best blogging platforms.


Blogging isn’t a strategy to get rich quickly. Time, patience, effort, and discipline are required.

These things coupled with a good idea can have you earning extra money, even if you’re a beginner.

Use these tips on how to get started blogging now to set up your blog and start creating some extra income today.



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November 20th, 2022

Avoid These Beginner Blogger Mistakes



by Rahimah Sultan







Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




People think it’s easy to blog for a living and that you sit at home all day writing on the internet. They think anyone can do it.

If you know the challenges that are coming, they’re pretty easy to avoid.

Here are some common mistakes, that most beginners make, and some tips for avoiding them.


Continue reading here.



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August 29th, 2022

8 Common Mistakes New Affiliate Marketers Make

By Rahimah Sultan






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




Affiliate marketing is more than just joining an affiliate marketing program, promoting a link, and hoping people buy what you’re advertising. Here’s a little background.

Affiliate marketing involves the following steps:

** The merchant has come up with a unique/revolutionary product.


** The merchant has validated and tested the product to see if there’s real demand for it.


** The merchant has created and launched the product simultaneously with an affiliate program.


** The merchant has found relevant affiliates and invited them to join the affiliate program or affiliates have approached merchants for a partnership.


** The merchant has assigned a unique ID and affiliate link to each affiliate.


** The affiliate promotes the brand/product and includes that link in relevant advertising such as blog posts, newsletters, social media posts, etc.


** When a visitor clicks on the affiliate link and visits the merchant’s website, a cookie is generated and stored in their browsing device. This cookie contains the affiliate ID and helps identify the affiliate as the source of the traffic to the merchant’s site. It also helps attribute the sale to the affiliate even if it occurs days or weeks after the visitor clicks on the link.


** When a visitor purchases the product, the merchant checks the sales record and finds the associated cookie, which identifies the affiliate who originally drove the visitor to the merchant’s website.


** When the merchant finds a cookie containing an affiliate ID, the corresponding affiliate is credited with a sale.


** The merchant pays a commission to the affiliate at the end of each payment cycle.



You can be a merchant or an affiliate. When you become an affiliate, the initial hard work is already done by the merchant, as laid out above. 


What are some common mistakes new affiliate marketers make?


New affiliate marketers tend to make the following common mistakes.


1. Over relying on organic traffic

Organic search engine traffic is great because it is some of the most targeted traffic you can get and it’s free although you’re trading time to create content. If you’re ranking high for keywords you can make lots of sales.

On the other hand, it may take 3 to 6 months or more to get ranked for the keywords you want. So, while you’re churning out content on your site, build a brand or authority on social media channels or in forums where people in your niche are like to be.

Don’t rely on any one single traffic source, even Google which changes its algorithm quite often and can cause a loss in ranking.

2. Putting out content without a known purpose

There needs to be a reason for producing content. It should be targeted to people who are looking for what you offer.

3. Not building a list and monetizing it

An email or Facebook messenger list offers a way for getting prospect to get to know, like, and trust you. Once they know you they’re more likely to buy.

4. Constant emphasis on selling

Do not sell, sell, sell. Show how the product you’re offering will solve a problem they have or give them more time freedom, etc.

5. Sending traffic directly to your affiliate link

Send traffic to a landing page introducing the product you’re about to promote. The affiliate product sales page gives the details.

6. Not being consistent

Pace yourself and work on your business every day. Be consistent in your efforts.

7. Blogging for the sake of blogging

Have an end goal and a path for your readers to follow. Use a call to action and get readers’ contact information so you can follow up with them later.

8. Promoting too many affiliate products

Prospects will be able to tell how well you know your product from reading your content. the more products you promote, the less you know about each. If prospects begin to doubt your authority, this could impact potential click-throughs and sales.


In the beginning, choose one product to promote. Spend your time learning about the product and testing it out yourself. Create great content promoting its use. When you begin to see the benefits you can add another program or two to your plate.


How do you get started in affiliate marketing?



Step 1: Find a niche

The first thing you need to do to get started in affiliate marketing is choose a niche. This could be hobbies like travel, sports betting, photography, or anything you’re truly passionate about.

That could be financial products, health and wellness, lifestyle products like fashion, technology, or whatever.

Step 2: Choose a channel

After choosing your niche, you’ll want at least one platform or channel to use for your affiliate marketing. Blogging is probably the easiest and least expensive way to get started and can be used for product reviews and comparisons to promote affiliate products.

YouTube is another good platform and it’s free to start a YouTube channel and upload videos. The downside is there are so many other videos and creators on YouTube that it can be hard to get attention for your products, plus, creating and uploading videos will take a lot more time than blogging.

Instagram is a platform to consider. You can create images and videos to promote your affiliate products and you can pay for ads if you want, as with other platforms.

Whatever platform you choose, you’ll want to add a disclaimer to make it clear you’re sharing a promotion and may receive compensation. On your blog, link the affiliate product and in parentheses add “affiliate link.” On YouTube, include your affiliate link disclaimer in the video description. For Instagram, you can use #ad or #sponsored.

Step 3: Choose the products you want to promote

With your target audience in mind, choose high-quality products that will actually benefit them. Ask yourself if this product will improve their lives or if it’s something you would buy or tell a family member to buy. You’ll need to check out conversions and payouts for the product.

Step 4: Join an affiliate program

You can join an affiliate network or affiliate program. If you have a website and are creating content, you can use your site analytics to home in on your audience’s makeup and find products specifically for them that also give you the commission you want.


When you join an affiliate network or affiliate program, you have access to brands looking for affiliates and you also get tools to use for finding the right options. Some of the top affiliate networks include:

ShareASale
Amazon Associates
CJ Affiliate
Rakuten Marketing


When choosing an affiliate marketing program you must consider:

Commission type and amount
Cookie lifetime
Relevancy
Payment logistics
Creative assets and conversion rates
Competition

You must do your research before deciding on affiliate marketing programs.


Step 5: Create great content

The type of content you create depends on the platform or platforms you’ve chosen to use to promote your affiliate products, but there are some types of content you can depend on that include product reviews, case studies, tutorials, product comparisons, and a resource page that contains all your recommended products and links for them.

Step 6: Generate traffic

Now you need to generate traffic and build your audience. Although social networks work for the promotion of products to followers, building an email list is best in case social networks stop letting people use them.

The fastest way to grow your email list is by using a lead magnet (offering something free to visitors in exchange for their email addresses). This could be a free course, checklist or something else of value. Once you have email addresses you can follow up with subscribers offering valuable content along with promotional emails (affiliate link). You can research email marketing platforms to make the process easy.

You can use search engine optimization (SEO) which uses specific keywords that your target audience is interested in and create content around those topics and make sure your site is indexed by Google, Bing, and other search engines. Once you generate some money you can also use paid traffic.


Affiliate marketing is not just a walk in the park. It requires taking several steps and following through from sign up to generating income. This information will help you to avoid these 8 common mistakes new affiliate marketers make.



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July 18th, 2022

Get Started With Creative Writing

by Rahimah Sultan






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.



Creativity is using imagination or original ideas in producing artistic work. Creative writing is using words in an artistic way to express emotion.

There are different styles of creative writing including fiction, memoirs, poetry, movie and television scripts, plays, and songs. However, in digital marketing creative writing refers primarily to copywriting and storytelling in which you can use text-based and audio-visual formats for creative writing.


How Do You Write Creative Content?


You can use the following five tips to get started:


1. Define your brand or purpose

Give your brand or product purpose. Give it a human touch that is more than a name, logo, color, or tagline. What is the core philosophy, and what does the brand or product stand for? What kind of emotional response or reaction does it produce from your target audience?

Answering these questions will help you talk about what you’re offering effectively through creative writing, whether that’s a blog, impactful videos, or some other way.


2. Use storytelling to build an emotional connection

People love a good story.

They like hearing about interesting people who have overcome challenges that we can all relate to.

This technique can be used in an email series, on a landing page, or in a short video. Whatever the format, it should include three basic features:

Opening – Show how the character of the story had a normal life until something happened to change that.

Conflict – Show how his/her life was threatened if s/he didn’t respond to the problem. What did this journey look like as the challenge was undertaken?

Dialogue – Start a conversation about the journey.


3. Use interactive content

Don’t limit your creativity to blogs or articles. Now there is no shortage of interactive audio-visual options to use in your creative writing. This type of content is quick to scan and easily engages your target audience.

Some of the formats you can use are:

Images
Videos
Quizzes
Polls
Memes
Infographics
Calculators and tools
Webinars
Image sliders
Surveys


4. Use fewer words

Unlike a play, novel, or movie script, in digital marketing creative writing is usually short-form content because people generally have a short attention span. They want information immediately.


5. Read

If you’re not an avid reader, it’s a good idea to develop a reading habit because creative writing calls for inspiration from different sources.

Reading makes you empathetic as you can step into the characters’ shoes and understand their feelings. You can incorporate these feelings into your creative writing, and of course, reading also expands your knowledge and increases your vocabulary.

You can familiarize yourself with the creative writing of authors and experts by reading short stories, fiction, poetry, or anything that inspires you to think creatively.


What Else Can You Do To Get Started With Creative Writing?


1. Acquaint yourself with literary devices

Literary devices or literary techniques are specific structures that writers often use to add meaning or create more compelling stories for the reader. Some common examples are metaphor, alliteration, hyperbole, and imagery. These techniques can give the reader a greater understanding and meaning of the writer’s intent.

There’s no limit to creativity when using literary devices since they provide wide-ranging creative freedom which can generate impactful writing. Start practicing with metaphors, alliteration, and imagery and you’ll soon begin unleashing your creativity.


2. Use your own writing style

Analyze your writing to understand your strengths and weaknesses. When you write you want your target audience to recognize you. Is your style descriptive, persuasive, or maybe humorous while getting your point across? You should take the reader on a journey that includes a beginning, middle, and end as mentioned earlier – opening, conflict, and dialogue.

The goal of creative writing is to find new ways to tell stories that can surprise and delight audiences. 


3. Challenge yourself

Every element of your writing requires unique thought processes. You can research writing exercises online and use them to improve your writing skills. Your readers will appreciate content that flows smoothly and effortlessly. It takes practice, but you can use these tips to get started with creative writing.


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June 6th, 2022

How To Write Great Blog Posts

by Rahimah Sultan







Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




You can find many tutorials on the mechanics of blogging, but, there is more to writing great blog posts than just the process.

You need a great topic, headlines that offer readers the answers to their concerns, engagement, streamlined text, and more.

You must write in a manner that keeps your readers engaged, so that they don’t just take a quick glance and move on.

You can use this three-part article as a guide.




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April 25th, 2022

Earn With Affiliate Marketing in 2022






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Affiliate Marketing is a branch of Internet marketing where the advertisement publisher gets paid for every customer or sale provided by him.

Affiliate marketing is the basis for all other Internet marketing strategies.

Affiliate marketing is still alive and increasing in popularity. Even if you’re just finding out about this business model, there’s still a lot of money to be made.


What is the goal of affiliate marketing?


For a business affiliate marketing is a means of acquiring customers and an alternative to advertising.

Affiliates are salespeople working for commissions.

In affiliate marketing, affiliate management companies, in-house affiliate managers, and third-party vendors are effectively utilized for email marketing and search engine marketing for the success of products.

Web traffic can be traced with the help of a third party or owners of the affiliate programs.

Originally, affiliate marketing involved lots of spamming, false advertising, trademark infringement, etc.

Since the invention of complex algorithms and advanced security, it’s safer to do business and shop online. This even led to better scrutiny of terms and conditions by the merchants.

As affiliate marketing opened up more opportunities, it also increased marketing competition.


Due to this pressure, in-house affiliate programs for merchants were replaced by outsourced programs. The companies that offer this service have expert affiliate marketing and network program managers who have various affiliate program management techniques.

These affiliate networks have publishers associated with them who help with the advertising.


What is the origin of affiliate marketing?

Affiliate marketing was started by cdnow.com which had music-oriented websites. They placed a list of music albums on their site and paid others to put those links on their websites when a visitor bought an album through their site. The first company to link with cdnow.com was Geffen Records.

Two months later, a woman proposed an offer to Amazon to sell their books on her website for a certain percentage. They liked the idea and started the Amazon Associates Program. It was more of a commission program where they received a commission if a visitor clicked their links and banners on other’s sites and bought something.

Since its inception, the affiliate network has been adopted by various businesses like travel, telecom, gaming, personal finance, education, mobile, subscription sites, and retail.

The compensation methods used are Cost per sale (CPS), Cost per action (CPA), Cost per mile (CPM), and Cost per click (CPC).

The first two are the main methods used today. This is because in CPM and CPC, the visitor that turns up on a particular website might not be the targeted audience and a click would be enough to generate a commission.

CPS and CPA require that the visitor not only click on the link but also buy something or sign up for some service, which proves that the visitor is in a targeted audience. Only then does the affiliate get paid.

So the affiliate should try to send as much targeted traffic as possible to the advertiser to increase his/her returns. For this reason, affiliate marketing is also known as performance marketing. It totally depends upon the performance of the affiliate.

The affiliate team can be differentiated from a sales team by the nature of their jobs. The job of the affiliate team is to get targeted traffic to a certain point, then the sales team must influence the visitor to buy the product or service.

This is a very effective method because the money is being paid only when results have been achieved. The publisher incurs all the costs except that of initial setup and development of the program, which is incurred by the merchant.

Many businesses credit affiliate marketing for their success.

You can still make money with affiliate marketing in 2022.


Affiliate marketing may be your opportunity to make money online. You can earn money by connecting with brands and promoting their products. It’s free to join, and you don’t need special skills.

You must choose products that you use and can genuinely back, keep your product list short, and use various sources of traffic to generate sales for the product like your FB page, website, blog posts, emails, and other free tools. Be sure your website is correctly linked and positioned in search engines.

Spend time on research so you can choose a good program to earn good, fair pay. Your early commission rate may be low. A 10% commission rate is considered high.

If a product has just launched, and you know what you’re doing, you can write a review of it. If the review is ranked on the first page of Google as soon as possible, then you may have struck gold.

Before you decide to promote a product, know if it’s new and selling well.

Amazon will let you know by ratings and reviews.


If you’re a beginner and want to monetize your website, one of these three programs is a good starting place.

Amazon

Amazon is a global brand that is trusted and recognized by everyone. You make money on anything you sell, although they don’t have a Paypal option to pay you.

ShareASale

Share-a-sale is a network with many companies that use it to sell products. There is a search feature for finding things related to your niche. When you find what you’re looking for, you can join as an affiliate for that one specific product/item/service. They also do not have a Paypal option to get paid.

ClickBank

ClickBank is one of the more popular networks and has been around for quite some time. It has cleaned up and stopped accepting junk products.


The programs mentioned above are 100% Free to join, easy to use and when done correctly, have great commission payouts.

If you’re just starting, be patient, and you can earn with affiliate marketing in 2022.


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January 30th, 2022

Blogging: Where Do I Start


by Rahimah Sultan







Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




If you’re just now thinking of doing business on the internet, the best thing you can do is consider what platform you’re going to use. You have to start somewhere.

Even if you’re doing affiliate marketing, which does not require a website, eventually you’ll probably want to step up your efforts to make money online and have your own “place” on the internet to which you can direct people to buy your products, services, and the products of companies you’re promoting.

Having your own website is ideal. It’s a place to which you can direct anyone and do business.


So, where do you start with blogging?


You should immediately start building your list of possible contacts and build relationships with them.

You can do this with a blog and email marketing.

There are a few things you should do before you start blogging.

Read more


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January 2nd, 2022

Keywords and Digital Marketing for Your Business






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




One of the most effective ways to attract potential customers to your website is using SEO correctly. By ranking on the top page of the SERP (Search Engine Results Pages) you generate organic traffic.

You want to increase your online visibility. If you have a strong internet presence, it helps consumers find and learn about you and ultimately purchase from you. As you search for online marketing tips, you’ll find advice about blogging for SEO, creating landing pages, and more. The bottom line is “there’s one vital part to digital marketing that can make or break these tactics and strategies: keywords.”

Keywords relate heavily to digital marketing because that’s how potential customers do searches like on Google, by typing in a particular word or phrase.

Keywords need to be something users will search for, relevant to your brand, and terms that can be seamlessly integrated into all your online content.

Once you know which keywords to focus on… Continue here


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December 20th, 2021

15 Copywriting Tips to Capture the Interest of Busy Consumers


by Rahimah Sultan







Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




Copywriting requires you to be skillful at crafting headlines. If you have a great headline there’s a better chance of getting what you’ve written read by more busy consumers. But, keeping your audiences engaged is easier said than done.

Below are 15 copywriting tips to capture the interest of busy consumers.


1. Important Information Is Bold Or Bulleted

People don’t really read. They just skim, reading only the headline and bolded or bulleted information.


2. Make Your Copy Professional And Persuasive

Don’t be too basic or mainstream. Be original and fun and give your reader a reason to engage.


3. Help Consumers Connect With Their Emotions

Make your audience feel something about themselves, not you. Their own emotions will induce them to take action.


4. Use A Short Introduction

Get straight to the point, because your readers want to learn something new that’s relevant to them.


5. Use Simplicity

Take a simple approach. Skip the banter and get to the point. Busy consumers want solutions to their problems, so give it to them and quickly offer a CTA.


6. Cover Your Point(s) Quickly

Grab people’s attention and quickly get to the point. Your audience is busy, so get your message to stand out and get to the point then deliver your CTA.


7. Delay Details

Start with the main topic and deliver details later. Busy people are not going to read a boring introduction. If the juicy part of your information is intriguing, they will read more.


8. Skip The Clever Buildup

Don’t waste a lot of time on a clever buildup. If you do, your reader may just move on before getting to the most important takeaway.


9. Know Your Audience

You must know your audience so that you can craft a message, that is immediately relevant.


10. State Exactly What You Want The Reader To Know

Start at the end and then build to support your value proposition by unpacking details a few seconds at a time, thus earning the attention of your audience.


11. Use Multiple Headlines Throughout Your Content

This makes your content skimmable and indicates what’s coming next. Limit detailed information by using links to detailed articles on the subject.


12. Ask Questions

Don’t be afraid to ask questions. Asking questions, taking strong notes, and recording responses will help yield the best results in the shortest amount of time. Don’t try to be perfect. Get a draft out quickly and write with confidence.


13. Keep Your Message Short

You only have a few seconds to convince people to read what you have to say. So, keep your message as concise as possible.


14. Refine Your Core Message

For copywriting, start by using paragraph form, then cut that down to a statement of one or two sentences. Then whittle your core message down to a phrase.


15. Strike A Happy Medium

When dealing with busy consumers, you need to capture your audience’s attention while keeping the message straight and to the point.

By using these 15 copywriting tips to capture the interest of busy consumers, you can stay focused on your intent and better deliver your message to your audiences.

Source: Forbes.com



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December 6th, 2021

Planned Content is Your Money Maker



by Rahimah Sultan





Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.



Content is your sales pitch, billboard, brochure, and portfolio all combined into one.

To have success at Internet marketing, you must have planned content.

As a blogger, social media strategist, or professional marketer you need well-organized content.

You have to master the engineering and architectural sides of good content development.

Your content needs to be well written, shareable, educational, and it should confirm your reputation as an authority.

You can read more here.



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