by Rahimah Sultan

Email marketing is used when you obtain the email addresses of visitors to your blog or website by using an opt-in form.

The opt-in form is an area where you request the name and email address of a reader in exchange for a report or information article, usually offered free and as an addition to a sales page.

Once email addresses are procured, subsequent emails are sent, at various intervals, to the reader offering further free information and options to subscribe to membership sites or opportunities to receive further support and advice on a specific topic.

Email marketing is the sending of the periodic emails promoting further benefits.

Top tips when carrying out this type of marketing are:

1. Straight forward opt-in form – make sure the reader knows exactly how to request information using simple boxes and instructions such as one box for their name and another for their email address

2. Opt-out information – always reassure the reader that, should they wish to be removed from a mailing list, this is done without question and immediately

3. Be up front – provide your subscribers with all information regarding subsequent emails and frequency, what they can expect from you and what they will get or benefit from by your emails and information provided

4. Always provide a “call to action” – readers need to be instructed on what to do next so always request a call to action and what will be received by the reader once done

5. Easy reading – make your information easy to read with a basic format, titles, subtitles and key words so a reader can scan the information and get the important facts

6. Request feedback – ask the reader what they want and request feedback and comments on your content and reports. If it doesn’ deliver as promised, ask for advice on improving

7. Regularity – provide updates and information on a regular basis. Your readers will learn to expect newsletters, emails, and so on, on a regular basis so will not be surprised when they receive subsequent emails

8. Varied media – remember there are various ways to access the internet and many people use desktops, laptops, mobile apps, tablets to name a few so the layout of your information is important. Check the content on various devices and make amendments to make it attractive to the eye if possible

9. Remain approachable – let your own character and personality come through in your writing and you will gain association with your readers. If you stay human you can be viewed as a reliable source of information

10. Add value – make sure everything you say provides your reader with a valuable experience such as providing tips, lists, how to achieve something and worthwhile reading.

 
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by Rahimah Sultan

 

Operating an online business is more than having a website and hoping for visitors. You must do some work and your main focus should be List Building. You must do something to get your site viewed. There are a number of things to consider. With List Building Income, you get four modules that cover list building techniques and tips which include creating a system with squeeze pages and an autoresponder, free and paid methods of getting traffic, and ways to maximize your leads and sales conversion. Following is a partial overview of the product.

 

Module 01: How to Create an Easy, Proven System to Suck in Leads

 

This module contains tips on making professional squeeze pages and the content that should be placed on those pages. It also covers using autoresponders to keep in touch with subscribers. An autoresponder offers you a way to follow up with people who have subscribed to your list and give them more information and future offers that may benefit them in their business. Having a list and following up with them gains their trust and they will buy from you at some point, if you offer products that they can use in their niche, either your own or affiliate products.

 

You can use incentives like free offers to get subscribers. Of course these should be good products like a PDF or a video or something else that solves a problem in their marketing. It must be something useful. Be creative.

 

There are sources where you can get examples of squeeze pages using pictures, testimonials and videos to build confidence with your subscribers.

 

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Module 02: Free List Building Methods

 

Learn how to spread the word about your site or squeeze pages through article marketing that benefits you by people seeing those articles and clicking on your links inside.

 

Use Twitter social network for building credibility over time, and Facebook fan pages and groups. There is also SEO and blogging (content on websites that helps build your rank on Google). Google is not the only site but it’s the largest. Web business is all about good content that is relevant to your site or niche. There is also YouTube for video content. This is like writing articles only it’s a video. You can also use Ad swaps, giveaways and more.

 

So do some work and focus on List Building so you’ll have someone to buy your products.

 
 

by Rahimah Sultan

 

When it comes to making money online, building a list and developing a targeted subscriber base of active and repeat customers is essential for your success.

 

With a mailing list you can simply create broadcasts that go out to your entire subscriber base with a blend of high quality information and content with promotional-based offers.

 

You can include affiliate promotions for products and services that you’re interested in advertising and gain valuable feedback from your subscribers about what types of products interest them.
Even if you’re a newcomer to online marketing and business, building a list is not difficult. Following are some tips in that regard.

 

Professional Autoresponder

 

By setting up your mailing list with an experienced autoresponder service team, you can be sure your emails will make it to their destination.

 

Professional autoresponder providers offer frequent back-ups of your database, in the event it becomes corrupted or inaccessible.

 

Your autoresponder service provider will also handle all requests to unsubscribe, helps you comply with CanSpam regulations and provides you with the ability to write as many newsletter messages as you wish, and set up the dates and times to deliver them.

 

Keep in mind that it is quite difficult to switch autoresponder providers once you have etasblished a mailing list as your subscribers will have to re-subscribe to your new list.

 

So choose wisely when you begin building a list and choose to create an account with a reputable autoresponder company from the start. There are several highly recommended ones including www.GetResponse.com and www.Aweber.com

 

I recommend www.HostThenProfit.com as it is much more than just an autoresponder.

 

Squeeze Page

 

One of the most important elements of a successful email marketing campaign begins with a well-constructed squeeze page. Your squeeze page is the ‘doorway’ into your email marketing system and if it fails to convert visitors into subscribers, you will struggle to build a list. Your squeeze page needs to be very clean and simple.

 

You want people who visit your website to be given ONE option only – to subscribe to your newsletter.

 

You need to minimize any external links, and really emphasize your opt-in form. Limit the graphics on your squeeze page, so that it loads quickly and doesn’t distract your visitor from your objective – getting them on your mailing list. In order to create an effective squeeze page that encourages visitors to subscribe to your list, consider the different types of incentives that you can offer. When it comes to listing the benefits you need to be clear and concise. I suggest www.AdKreator.com for easy professional squeeze pages without having to know HTML.

 

Build Brand Awareness

 

It’s important to build brand awareness and develop a relationship with your subscriber base, because the more that your list members trust you and the product recommendations that you make, the easier it will be to convert those subscribers into repeat customers.

 

Remember to focus totally on building a list to make income online.

 

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