Archive for the ‘Home Business’ Category
14 Marketing Trends for the Future of Your Business
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
The marketing world moves ever so quickly. Keeping up with these changes isn’t always easy, although it’s vital to stay ahead of them, in order to succeed and maintain a sense of relevance with your audience. It’s no longer enough to create a brand, product, or service and expect it to sell.
In order to start seeing success with your marketing strategies, you need to stop pushing your products on people and instead focus on the needs and desires of your target audience. Instead of focusing on a message for them to buy your product, be more focused on the features your ideal customer is looking for. People want to be approached as individuals. So, focus on building relationships and providing value, then deliver your pitch.
Due to big data and the internet, you’re now able to create hyper-personalized experiences based on what customers do online, thus enabling you to build better long-term relationships with them. This, in turn, leads to more brand loyalty and larger revenue opportunities down the line.
What should you do now?
In the past, effective marketing tactics were about using the right platforms for promotion, targeting specific audiences or demographics by using keywords and hashtags on social media sites and using retargeting campaigns on those sites where possible.
Going forward, business owners will be required to take risks, listen more intently when engaging with customers online, and invest in their branding in order to remain competitive.
What are some changes you need to be ready for?
1. Know your purpose
Purpose overrules product features. Why are you doing what you’re doing? If you have a big idea or a problem you want to solve, then that is your purpose.
2. Know your customer
They are at the center of everything. Knowing your customer personas and dividing them into clear segments allows you to specifically target each segment.
3. Create a personalized and relevant customer experience
As soon as they choose to connect with you, consumers expect a seamless experience from your business. You can do this only if you utilize the power of technology and data. These two things will help you create a personalized and relevant customer experience when existing and prospective customers interact with you.
4. Be sure marketing remains at the center of your growth strategy
Marketing messages need to be personally relevant and aligned to an individual’s situation and values, as opposed to demographics, such as age and gender.
Marketing begins with knowing your customer segment. Using segmentation and personas can bring deeper insights to media strategies, and creative marketing approaches can be carried through the entire customer experience.
5. Use digital tools to make interactions more personal
Embrace digital technology. Digital tools allow you to make interactions more personal. You may even be able to deliver personalized products, depending on your product or service.
6. Get serious about the potential of social media platforms
If your business relies on online sales, getting serious about the potential of social media platforms needs to be at the top of your list.
7. Use a multichannel strategy
How do you interact with your customers? You may use chatbots, contact emails, and a phone-based contact center. All of your channels are equally important, as they impact the customer’s opinion of you or your organization.
8. Focus on delivering a mobile strategy
The mobile experience for your customers should be at least as good as a desktop-based website. The key elements of a successful mobile site are simple navigation, clear site-search options, and quick load times.
9. SEO is more integrated
SEO (search engine optimization) is one of the oldest and most valuable forms of digital marketing. Since algorithms have continuously become smarter and more contextual, your SEO needs to be focused on integration that provides an outstanding and meaningful experience to users, and less on “hacks” and “tricks.”
10. Look for opportunities to partner with influencers in their space
Influencer marketing continues to grow. Since the influencer is endorsing the product, influencer campaigns naturally provide context and relevance.
11. Focus on what really drives your business growth
You need to become more strategic and focus on what really drives your business growth. As automation, AI (artificial intelligence), and machine learning take away a lot of the grunt work of digital marketing, you must become more strategic, as the options in digital marketing continue to grow.
12. Assume Facebook will continue to dominate
Facebook isn’t going anywhere. It has billions of users and the numbers continue to grow every month.
13. Be sure your website is optimized
Websites continue to get faster. Although website traffic is overwhelmingly mobile, most websites still don’t have fully mobile-optimized experiences. Speed will become ever more important.
14. Become more focused
You should become more focused and do fewer things better. With the explosion of digital marketing options, many businesses are spread too thin across too many channels. The smart thing to do is focus on dominating one channel.
The majority of business growth comes from the foundational tools used in digital marketing. It’s easy to become distracted by shiny new digital objects. Although marketers love new trends and want to be on the leading edge of new technologies and platforms, you shouldn’t forget to focus on your foundation. Optimizing your base digital implementation will more than likely provide a better return on investment than experimenting and getting distracted with every new tool.
As you move forward, I hope you keep these 14 marketing trends for the future of your business in mind as you continue to build and grow.
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Earn With Affiliate Marketing in 2022
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Affiliate Marketing is a branch of Internet marketing where the advertisement publisher gets paid for every customer or sale provided by him.
Affiliate marketing is the basis for all other Internet marketing strategies.
Affiliate marketing is still alive and increasing in popularity. Even if you’re just finding out about this business model, there’s still a lot of money to be made.
What is the goal of affiliate marketing?
For a business affiliate marketing is a means of acquiring customers and an alternative to advertising.
Affiliates are salespeople working for commissions.
In affiliate marketing, affiliate management companies, in-house affiliate managers, and third-party vendors are effectively utilized for email marketing and search engine marketing for the success of products.
Web traffic can be traced with the help of a third party or owners of the affiliate programs.
Originally, affiliate marketing involved lots of spamming, false advertising, trademark infringement, etc.
Since the invention of complex algorithms and advanced security, it’s safer to do business and shop online. This even led to better scrutiny of terms and conditions by the merchants.
As affiliate marketing opened up more opportunities, it also increased marketing competition.
Due to this pressure, in-house affiliate programs for merchants were replaced by outsourced programs. The companies that offer this service have expert affiliate marketing and network program managers who have various affiliate program management techniques.
These affiliate networks have publishers associated with them who help with the advertising.
What is the origin of affiliate marketing?
Affiliate marketing was started by cdnow.com which had music-oriented websites. They placed a list of music albums on their site and paid others to put those links on their websites when a visitor bought an album through their site. The first company to link with cdnow.com was Geffen Records.
Two months later, a woman proposed an offer to Amazon to sell their books on her website for a certain percentage. They liked the idea and started the Amazon Associates Program. It was more of a commission program where they received a commission if a visitor clicked their links and banners on other’s sites and bought something.
Since its inception, the affiliate network has been adopted by various businesses like travel, telecom, gaming, personal finance, education, mobile, subscription sites, and retail.
The compensation methods used are Cost per sale (CPS), Cost per action (CPA), Cost per mile (CPM), and Cost per click (CPC).
The first two are the main methods used today. This is because in CPM and CPC, the visitor that turns up on a particular website might not be the targeted audience and a click would be enough to generate a commission.
CPS and CPA require that the visitor not only click on the link but also buy something or sign up for some service, which proves that the visitor is in a targeted audience. Only then does the affiliate get paid.
So the affiliate should try to send as much targeted traffic as possible to the advertiser to increase his/her returns. For this reason, affiliate marketing is also known as performance marketing. It totally depends upon the performance of the affiliate.
The affiliate team can be differentiated from a sales team by the nature of their jobs. The job of the affiliate team is to get targeted traffic to a certain point, then the sales team must influence the visitor to buy the product or service.
This is a very effective method because the money is being paid only when results have been achieved. The publisher incurs all the costs except that of initial setup and development of the program, which is incurred by the merchant.
Many businesses credit affiliate marketing for their success.
You can still make money with affiliate marketing in 2022.
Affiliate marketing may be your opportunity to make money online. You can earn money by connecting with brands and promoting their products. It’s free to join, and you don’t need special skills.
You must choose products that you use and can genuinely back, keep your product list short, and use various sources of traffic to generate sales for the product like your FB page, website, blog posts, emails, and other free tools. Be sure your website is correctly linked and positioned in search engines.
Spend time on research so you can choose a good program to earn good, fair pay. Your early commission rate may be low. A 10% commission rate is considered high.
If a product has just launched, and you know what you’re doing, you can write a review of it. If the review is ranked on the first page of Google as soon as possible, then you may have struck gold.
Before you decide to promote a product, know if it’s new and selling well.
Amazon will let you know by ratings and reviews.
If you’re a beginner and want to monetize your website, one of these three programs is a good starting place.
Amazon
Amazon is a global brand that is trusted and recognized by everyone. You make money on anything you sell, although they don’t have a Paypal option to pay you.
ShareASale
Share-a-sale is a network with many companies that use it to sell products. There is a search feature for finding things related to your niche. When you find what you’re looking for, you can join as an affiliate for that one specific product/item/service. They also do not have a Paypal option to get paid.
ClickBank
ClickBank is one of the more popular networks and has been around for quite some time. It has cleaned up and stopped accepting junk products.
The programs mentioned above are 100% Free to join, easy to use and when done correctly, have great commission payouts.
If you’re just starting, be patient, and you can earn with affiliate marketing in 2022.
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Home-Based Business Ideas
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Are you looking for home-based business ideas?
Opportunities to create a low-cost home-based business have never been easier.
New technology and software have made this possible.
There’s web development, affiliate marketing, personal training, and more.
Check out these seven ideas for a home-based business.
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Beginner Blogger Mistakes to Avoid (Part 2)
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
In part 1 of Beginner Blogger Mistakes to Avoid, we discussed 6 mistakes.
Following are the remaining mistakes to avoid:
7. Not tying specific posts into the larger picture.
Specific posts should relate to the broader picture and to your readers’ concerns.
Solution: Identify the problems and concerns they’re facing.
What will be the benefit for readers taking action?
What do they think are the consequences of not taking action?
8. Using stream-of-consciousness writing style.
You don’t want your writing to be a brain dump. People usually scan a blog post. So, it needs to be well organized.
Solution: Use a template, outline, and section headers.
Write an outline before you begin your post.
Make a list of the top things you want readers to get from your post. Then, pare those into larger section headers. Putting in a section header every few paragraphs. This makes your blog post more enjoyable and easier to read.
9. Relying on the conceptual rather than concrete.
Don’t rely on conceptional and vague ideas. Include actual, actionable steps to be taken for success.
Solution: Include actionable steps to achieve success.
Content creation should be useful. Your audience should be given something. It could be a “how-to” recommendation for a particular strategy or simply a suggestion for a tool or tactic to make a process easier.
10. Not using data as evidence.
When you make claims in your post, use data and research to back them up.
Solution: Use data to support your statements.
If you say that people prefer one social media platform over another, you need to show proof of your argument.
Some places to find great data include:
Hubspot Research
Pew Research Center
Marketing Sherpa
HubSpot’s State of Inbound Report
11. Not adding enough context.
Not using examples to back up that what you say is important.
Solution: Use visual aids and additional content to illustrate your ideas.
Saying that one product is a better bargain than another is fine. Don’t just make the statement and move on. Add more content to show why by actually comparing the two and showing the additional benefits of the one over the other. Write for the person who’s just learning about your topic.
For more specificity, you can hyperlink to other posts that relate to your current topic.
12. Borderline Plagiarizing
Don’t copy and paste content to your blog. Your post must be in your own words and in your style of writing.
Solution: Give proper credit.
If you quote someone’s content, you must cite the source.
13. Not Editing.
You’re not done when you finish writing the post.
Solution: You must take time to edit your writing.
Proofread your post. Check for typos, sentence structure, there/their type mistakes, format, and flow.
14. Trying to be perfect.
Don’t try to be perfect. It won’t work. You’ll always find one more thing to correct.
Solution: Publish. You can update later.
After you’ve put in about thirty minutes editing, just publish the post. You can always update it at a later time.
15. Not being consistent.
It’s important to be consistent for your sake and so your subscribers learn to know what to expect.
Solution: Use a calendar.
Before you start blogging, set up a planning strategy that includes how often to post, dates to post, when to do related duties to prepare for each post such as research, the actual writing, etc.
You can use Google Calendar, excel spreadsheets, other sources or just make your own when first starting to blog.
16. Concentrating on fast traffic.
Your focus should be on long-term traffic.
Solution: The ROI of your blog is the accumulation of organic traffic over time.
Publish content that has durable relevance on a consistent basis, to help drive traffic. This is known as “evergreen” content. It’s great quality and is relevant year after year with minimal attention required.
17. Not growing your subscription list.
To get traffic, leads, and eventual customers you need to get subscribers. You can add a call to action (CTA) to your blog to grow subscribers.
Solution: Set up a subscription CTA and email newsletter.
Use your email marketing tool to set up a welcome email for new subscribers and place a simple sign-up form at the top of your blog. You can also use PPC advertising, email, and dedicated landing pages for subscribers that direct people through channels like social media and other pages on your website.
Some other things you can do include offering incentives for signups, promoting on your “About Us” page, adding footers that act like CTAs to blog articles, and using SEO (search engine optimization) for each article you post.
These are beginner blogger mistakes to avoid.
Not making these mistakes and using the suggested solutions to avoid them should set you well on your way to productive blogging.
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Beginner Blogger Mistakes to Avoid (Part 1)
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
When you tell people that you blog for a living, they think it’s easy, that you just sit at home all day on the internet writing. They say anyone can do that!
But, when they actually try it, they realize it’s much harder than they thought. At first, they make many mistakes like any beginner.
The challenges are pretty easy to avoid if you know they’re coming.
Below are some common mistakes most beginners make and some tips for avoiding them.
What is a blog?
A blog is short for weblog, a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page. — Wikipedia
Blogs can help you establish authority in your industry, drive traffic to your website, convert traffic into leads, and grow your business.
What are the most common blog post mistakes?
1. You think of ideas that only interest you.
No matter how great you think your post is, you’re writing for other people.
Solution: Blog posts should reflect your company’s or your site’s larger goals.
You’re blogging to offer solutions to your audience’s problems and to grow your business. All of your blog posts should be written with these goals in mind and have a natural tie-in to issues in your industry while addressing specific questions and concerns of your prospects.
2. You forget about your persona.
If you want your blog content to generate traffic, leads, and sales, it must resonate with your audience and make them take action. You have to have an idea of the person you’re trying to reach – age group, interests, male, female, income range, etc.
Solution: Understand your persona’s problems and frustrations and solve them.
You can bridge the gap with your content by defining your buyer persona and the things that are important to them.
3. Your writing is too rigid.
You should write like you talk, in a style that is effortless to read.
Solution: Write blogs that are personable.
So, relax your style of writing and be more conversational. Use contractions. Throw in a pun or two.
4. You think people care about you as a writer.
People care more about what you can teach them than they do about you and your experiences.
Solution: Show your personality without obscuring the subject.
You can introduce parts of your personality in your writing to make people feel at ease. Some people crack jokes, some reference pop culture, and others use vivid descriptions in their writing.
The choice is yours. Make your tone personal and engaging, as if you’re in a face-to-face conversation.
5. You digress
Although you’re encouraged to let your personality shine through when you’re writing, don’t abuse the privilege. Don’t bring up too many personal experiences that bury the point you’re trying to make.
Don’t digress into these personal anecdotes and analogies too much — your readers aren’t sitting in front of you, which means you can’t guarantee that you have their undivided attention. They may lose patience and bounce from your article.
Solution: Assert your argument repeatedly.
Restate your point in every section of the article, to prevent your writing from losing its audience. Commit to an overarching message and deliver it gradually, repeating it several times throughout the post.
State your main point upfront. Don’t spend several paragraphs telling a story of how you came to do a certain thing before getting to the main focus of your post.
6. Not narrowing your topic.
Don’t use topics like:
“Internet Marketing”
“How to do Social Media Marketing”
“Digital Marketing”
These topics are too broad. To get the most short-term and long-term benefits of your blogging, you need to be very specific.
Solution: Start with a clear, concise idea.
A working title isn’t final — it’s just a solid perspective to keep your writing on track. Once you get this stage right it’s much easier to write your posts.
This is a link to some sources to get ideas. (I get no commission)
https://coursemethod.com/blog-topic-generator-tool.html
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Avoiding Burnout While Working From Home
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
What is burnout?
Burnout is the accumulation of work-related stress coupled with continued pressure to perform at an increased level over time without sufficient breaks and downtime.
What are the signs of stress?
1. Fight response
People who have a fight response to stress may have increased irritability and anger. They may have an urge to lash out, raise their voice, be accusatory toward others or the situation. This response can also show in their physical demeanor such as tightening of parts of the body and muscles, and high blood pressure.
2. Freeze response
The freeze response is manifested in an inability to concentrate, the mind freezing or locking up, brain fog, and forgetfulness. Those suffering this response may be avoiding certain situations and distancing themselves from others, and are becoming demotivated at work and in other parts of life.
3. Flight response
The flight response can cause people to become restless, fidgety, and unable to sleep. People suffering this response to stress may be having anxiety-like symptoms, such as a tight chest, affected breathing, stomach pains and excess sweating.
How do you manage stress?
If you notice any of these symptoms, it’s important to manage them as quickly as possible in order to avoid burnout and to keep your brain and body functioning in a healthy way.
Following are some things you can do to avoid burnout.
Sleep
Establish a consistent bedtime routine, so your body and brain know when to start winding down. Go to bed and wake up at the same time every day.
Do not exercise, use caffeine, nicotine or alcohol for a half hour before going to bed, and limit blue light exposure from mobile devices. This will improve sleep and good quality rest.
Exercise and movement
Aerobic exercise will pump endorphins through the body, reducing stress. And, physical activity leads to positive physical effects, such as improving cardiovascular, digestive and immune health and can protect the body.
Do not over-exercise. Exercising too much and too hard without adequate recovery can add to the burden on the nervous system. Those who like to do intense exercise might want to do less to give their nervous system more recovery time. Choosing other types of exercise like walking, yoga, and pilates instead of some of the more strenuous workouts during the week, can be beneficial.
Along with exercise, daily pick-me-ups such as spending 10 minutes in a park or the garden can be beneficial in minimizing stress. Fresh air and greenery are instant mood boosters that do not require putting time aside like a long, strenuous workout. These also provide the necessary regular breaks from work and help avoid burnout.
Journaling
Reflecting through writing is an effective way to manage stress, since it encourages you to explore the cause of your stress. It’s a good way to gain a deeper understanding of stress by putting it into words and then working to improve the root causes of negative stressors.
Reflecting will also provide the tools to mindfully treat stress triggers, rather than simply managing the symptoms of the stress. This will reduce overall stress as problems are solved and removed, leading to greater long-term confidence and avoiding burnout.
Take a break from technology
While on a morning walk before starting work or while attempting to wind down after dinner, we can be tempted to check messages and emails. Thus, the home office space becomes blended into the living space. This constant exposure to work-related technology can have psychological consequences and lead to an inability to switch off.
Social media can lead to distraction and prevent you from getting tasks done, and this can lead to work backlog, and ultimately contribute to burnout. Set clear parameters for work time.
Be conscious of how much time you spend on social media and look for ways to reduce this.
Maintaining Social Connections
Control what you can. Feeling like you have no control over your situation is another common burnout contributor.
It’s very powerful to accept that you cannot control certain things, and work on what you can.
Try some relaxation techniques, from breathing to mindfulness, which engage the parasympathetic nervous system.
And you can always share your concerns and fears with your trusted social connections.
Prioritize and plan
Regularly step back and look at what needs to be done in order of priority, and direct your energy accordingly. Do not let the small, less-important tasks overly absorb your limited energy.
Look at the big picture and make a plan. Then break the plan down into smaller tasks that you can direct your energy toward on a day-to-day, week-to-week basis, until you feel like you’ve got things under control.
At the beginning of the day write a to-do list. At the end of the workday look at what you achieved to remind yourself of how much you do and recognize what you can let go of.
Remain focused and don’t be afraid to say ‘no’ to things that distract from your plan.
When you have the tools to recognize and manage stress and burnout, you can take control and manage many of the variables that can contribute to this. Stress and burnout are something that we all experience at various stages in our lives, but we have inner resources such as adaptation skills and resilience.
So, the first step in avoiding burnout while working from home is recognition and then taking the necessary steps to alleviate it.
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Reprise: 5 Tips for Starting a One-Person Business
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Are you the only person in your business or are you just starting a business?
You can run a small business on your own, although it requires planning and lots of patience.
You need to write your business plan, meet with a business advisor to discuss activating your plans, and have patience.
Your business plan needs to include the right business structure. You’ll need to prioritize tasks and set goals.
Following are 5 tips for starting a one-person business:
1) Start as a Side Business
Continue reading…
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How Do You Set Up A Blog?
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
In my last article we covered what to do before you start blogging.
Now, you need to actually set up your blog.
How do you go about setting up a blog?
1. The first step to setting up a blog is picking the right topic.
For a personal blog you’re only concerned about enjoying the topic and having fun.
But, if you want to create income you need a winning blog topic.
Don’t try to be unique or clever. Pick a topic that has an existing audience and popular blogs already competing for the audience attention.
Who will link to you if there is no competition? Where will you get your audience? How will anyone find you?
2. The correct blogging platform is vital. To test the water you can start with a free blog at Medium.com and check ideas for viability. (A suggestion only. No compensation for me.)
When you’re ready to build an audience and make money online, use self-hosted WordPress.
That’s WordPress.org NOT WordPress.com
You can check out the difference here.
3. Now, decide on a domain name. Make a list of topics that interest you. These could be topics you think might be profitable, hobbies, or something random you’ve read about.
When your list is complete, check out these questions:
Do blogs on this topic have a Facebook page with more than 10k fans?
Do any blogs on this topic more than 50k followers on Twitter?
Does Amazon have any books with more than 30 reviews on this topic?
Are there any Google ads when you search for words and phrases related to this topic?
Do any words or phrases related to this topic have more than 100k searches in Google’s Keyword Planner tool?
If the answer to these questions is yes, you’re good to go.
Your domain name needs to represent your audience, a specific topic, and a benefit. For example:
Name the Audience. TheBlogStarter.com
Name the Specific Topic. TechRadar.com
Name the Benefit. MakeALivingWriting.com
Once you’ve made a decision on your domain name, you need to check its availability and purchase it through a domain registrar. Any one of the following would be a good choice, and the fee is about $8 to $10 per year for a .com extension.
http://www.godaddy.com
http://www.namecheap.com
http://www.networksolutions.com
http://www.onlydomains.com
4. Purchase a web hosting plan. You need a place for your website on the Internet. You can pay a small fee to keep your website on the Internet, handle all your visitors, back up your website, provide customer support, manage the security of your website, and so on.
There are loads of WordPress hosts, but I recommend HostThenProfit.com (affiliate link).
Do not purchase anything else when you buy a domain name. The registrars will try to get you to do so, but don’t take the bait, as you’ll be setting everything up under your web hosting plan.
You’re now ready to roll.
So, how do you set up a blog?
By following these steps you can create your blog, grow an audience, and start earning a real, tangible income.
Don’t wait days, weeks, or months to get started. Start a blog today — right now.
7 Home-Based Business Ideas
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Many people who are trying to start a full-time or side business are looking for home business ideas. With new technology and software, opportunities to create a low-cost home-based business have never been easier.
Here are 7 home-based business ideas:
1. Web Development and Digital Marketing
Although websites have seemingly been around for ages, people still need high-quality sites. As a web developer you have many options for creating websites.
In order for you to create custom websites, you’ll need to learn code. If you are proficient at WordPress, you can set up sites for people or teach others how to use it. WordPress and others like it are semi-custom websites.
A semi-custom website can earn you about $2,500. However, if you build websites using code you can make up to $15,000 or more.
Digital marketing is a term that includes any online strategies used to get more customers to a business. This includes online Ads, social media marketing, search engine optimization (SEO), and Google My Business.
The goal of digital marketing is to help businesses make money. If you can do that, you can create a business as a freelancer or marketing agency.
2. Affiliate Marketing
Although the term affiliate marketing has several meanings, it typically means selling someone else’s products for a fee.
Affiliate marketing can work for you if you recommend a product, service, or software on your website. You earn a commission for every person that clicks on your unique link and buys a product. The difficulty is finding people to sell affiliate products to? You have to build an audience of people who know, like and trust you. You can do this by way of a website, an email list, social media channels, or a video platform. Once you have an audience you can recommend your affiliate products and services to them.
3. Personal Trainer
As a personal trainer you can freelance in your own home, a client’s home or a public place such as a park, beach, or parking lot.
It’s helpful to have documented results from clients. If you’re just starting as a personal trainer, consider taking on a couple of committed clients at a cut-rate and document their outcomes. Then you can show their success on your website, on social media, and in your marketing materials. Rates can range from $11 to $52 an hour.
4. Yoga Instructor
Yoga instruction is similar to personal training in that you can host classes outside. You can also teach virtual classes with a software to assist you like namastream which provides the tools needed for a successful virtual yoga business. Use the software to create multiple membership options, set up autopay, and integrate email marketing.
5. Voice-Over Artist
The demand for voice over artists is high due to the rise of e-learning and e-books. Also, the diversity of voice quality has increased with people looking for unique accents and dialects.
Technological advances have proven advantageous to the voice over industry and have brought it to a new level with the arrival of podcasts, audiobooks, and even smart devices that enable self-command features.
You are not limited to jobs in your local area. With a voice coach you like and believe would properly train you, try remote coaching which makes use of video chat apps such as Skype and FaceTime, and podcasts and webinars.
Even as assistive apps such as Alexa and Siri have grown in popularity, people still prefer the emotional connection of a real human voice.
6. Sell Handmade products
You can sell handmade products through a third-party website like Etsy or AmazonHandmade. If you use a third-party site instead of your own ecommerce site, you gain access to the third-party site’s visitors.
On Etsy and AmazonHandmade you can sell jewelry, pet toys, candles, ornaments, bath bombs, face masks, knitted products, and personalized planners.
It will take time to build credibility. The potential trust customers have in your products and store will increase as you get more satisfied customers.
7. Pet Sitting
Consider becoming a pet sitter if you love pets and have experience taking care of them. While you can do your own local marketing to find customers, you can also use a website such as Rover.com to connect with those looking for dog boarding, walking, and day care.
As far as pricing, a walk in your local neighborhood can be $15 to $20. A trip to a dog park which requires more work and supervision may cost $20 to $30. Day sitting ranges from $25-$50, and overnight boarding costs between $50 and $75 per night.
To increase your fees you can offer additional services such as mobile grooming or dog training certification.
Freelancing using one of these seven home-based business ideas is a great way to start a home-based business. You can practice your service on, or sell the product to people you know in exchange for free or at a discount and get testimonials. When you have quality experiences and good results to share, use that in your overall business marketing.
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Work From Home With Affiliate Marketing
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
If you’re looking for an alternate stream of income, affiliate marketing may be your opportunity.
Affiliate marketing is a growing industry and is set to grow even more by 2024. More than 80% of advertisers use affiliate marketing.
The most popular niches are Fashion, Sports & Outdoors, Health/Wellness & Beauty, Travel, and Home & Garden, in that order. Due to covid, Travel may have dropped down the list a bit.
Amazon Associates is still the largest affiliate network.
In the past, affiliates were traditional bloggers or media publishers who had websites they could use to promote and review affiliate products. They tried to earn an income by promoting multiple brands from a range of popular affiliate programs, and even competing products.
Now, influencers are the stars of the internet. Data suggests consumers trust an influencer over an advertisement or traditional celebrity endorsement. Genuine influencers only promote products they like and trust.
What is affiliate marketing?
Affiliate marketing is an advertising model for publishers to earn a commission by promoting a product or service made by someone else.
You don’t have to worry about high startup costs, as affiliate programs are normally free to join.
In affiliate marketing, you refer a product or service by sharing it on a blog, social media platform, podcast, or on a website. You (the affiliate) then earn a commission every time someone purchases through the unique link given to you to use for advertising that product or service.
Commission rates vary according to the company and the offer. There are some programs that offer a flat rate per sale as opposed to a percentage.
There are several types of affiliate marketing in existence, and some are used strictly for generating income.
The best type of affiliate marketing is one that is honest and genuine and in which you become a trusted source on the topic.
If you’re thinking about working from home, here are some business ideas to consider.
What are the pros and cons of affiliate marketing?
Pros
Affiliate marketing is a no- to low-cost business venture you can profit from.
It’s easy to execute, as you have no developing, supporting, or fulfilling of offers to do.
It’s low risk since there are no costs to join programs and you can generate passive income.
With successful affiliate marketing, it’s easy to scale your earnings without hiring additional help, and you can introduce new products and services to your current audience and build campaigns for additional products while your existing work continues to generate revenue.
Know that great affiliate marketing is built on trust. It’s best to only highlight things that you personally use or would recommend. Becoming a great marketer for a certain product requires a lot of work, even when the product interests you or fits within an existing hobby.
Cons
Affiliate marketing requires time and patience. It’s not a get-rich-quick scheme. You’ll need to research the most relevant and credible products to promote. You have to spend time blogging, hosting virtual events, publishing free content on social media, and doing other lead-generating activities.
Since it’s commissioned-based, you have no boss.
Temporary browser cookies are used to track people’s actions from your content. You’re paid when the desired action is taken by someone.
Affiliates have no control over the program. You must obey the rules and guidelines set by the company as to how to present their product or service.
How do affiliates get paid?
There are five common ways affiliates get paid:
Pay per sale – earn a commission for each sale you make.
Pay per action – earn a commission for a specific action.
Pay per install – you’re paid for every installation you generate from your website traffic
promoting mobile apps and software so that people download or install them.
Pay per lead – pays every time someone signs up for something. This method is common for beginners, as it’s easier to generate leads than to sell products to an audience.
Pay per click – earn a commission on every click on your affiliate link. This method is used by big merchants desiring to build brand awareness. Customers don’t need to sign up for or buy anything, just to visit the merchant’s website.
What are the top affiliate networks?
The top affiliate networks are:
Affiliate Future
AvantLink
CJ Affiliate
ClickBank
FlexOffers
LinkConnector
ShareASale
To work from home with affiliate marketing starting today, decide on a niche, choose a platform, find relevant marketing programs, create valuable content, and follow FTC guidelines.
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