by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

New approaches are necessary as the success of marketing strategies becomes more dependent on real-time data and evolving technology.

As third-party research and data are becoming less relevant, getting to know your audience doesn’t look the same as before. New analytics tools are providing up-to-the-second details on which campaigns work and which ones should be done away with.

To make an emotional connection, you need marketing strategies that integrate branding and storytelling, not just promos and PR. Brand stories and values inspire audiences and also give them reasons, besides a rock-bottom price, to make purchases.

Storytelling, using someone who is well-liked and trusted, humanizes a brand and builds customer relationships. Satisfied clients and influencers can be effective sources of content for videos, blog posts, and general campaigns.


What are some top marketing trends?

1. Video marketers will use short content.

Getting to the point with short-form videos can actually be very effective. They not only take less bandwidth but this type of format aligns well with the short attention span of online audiences in a variety of demographics.

2. Social media will become a customer service tool.

This is relativity new and it’s no coincidence that this trend is emerging when many social media platforms are expanding their e-commerce capabilities thus making providing customer service on these platforms even more crucial.

3. More businesses will leverage SEO

We marketers must make sure our websites and content are as discoverable as possible, especially on Google, which can provide both long-term and short-term traffic returns. While SEO is not new, its strategies are becoming more and more ingrained within today’s marketing strategies.

As interest and need for SEO strategies grow, so do search optimization opportunities. With the evolving of Google algorithms, SEO has become about more than churning out basic posts that answer simple search inquiries.

4. Mobile optimization will be even more important.

As people are spending more and more time on mobile devices, especially millennials and Gen Z who continue to grow buying power, mobile-optimized digital experiences will be even more crucial to consider as a business owner who markets to these fast-paced, highly connected generations.

Mobile experiences aren’t just important on brand websites, they’re also important in other key marketing strategies such as delivering mobile email experiences to subscribers.

5. Inbound marketing will remain a best practice.

As outbound marketing tactics have become less effective in reaching prospects and leads, inbound marketing has become a valuable asset to create brand awareness and build trust, digitally, through refocusing strategy to drive customers to seek out your content.

Inbound marketing requires you to produce good quality, valuable content tailored toward your target audience and buyer personas and their needs.

6. More brands will test out native ads.

Native ads work. When you pay to feature your content on a third-party website, you’re investing in native advertising which is designed to blend in and promote your brand to a new audience that, otherwise, might not learn about you.

Native ads don’t feel like traditional ads so consumers are more likely to view them, especially over banner ads.

You can find examples of native ads on social media, content recommendation platforms (those links to various other content you can click at the bottom of the page to read more on or related to the topic), through search engine results, or in campaigns.


What are some strategies?

1. Cohesive customer experiences.

Although customers don’t interact with brands through a single method or channel, they expect a personalized, tailored experience that speaks directly to their needs.

Marketers need to understand specific interactions in the customer’s entire journey and focus on a complete experience, not a point-in-time campaign.

To better understand your user experience, you can create a customer journey map (you can do a Google search for “customer journey map”) which is a visual representation of how a customer acts, thinks, and feels through the buying process. It can be a valuable tool for creating a cohesive experience.

2. Improved user experience across devices.

User experience or UX refers to how a person feels when interacting with a system. A good UX design will provide a positive experience that fulfills users’ needs and keeps them loyal to your product or brand.

Your website and/or app is probably your most valuable marketing asset, and a great UX can make all the difference when convincing consumers to become customers.

When you design your site, keep the layout simple and include easy-to-use navigation. Don’t overwhelm users with too much information on the main landing pages.

Also, optimize your website for mobile, especially since more than half of users worldwide use their phones to browse the web.

3. Voice search tactics for SEO.

Marketers are beginning to leverage voice search as a search engine optimization (SEO) tool. These digital assistants are designed to answer short, informational queries such as “Who painted the Sistine Chapel and “What’s the weather in San Francisco?” but they’ve also started to process more customized searches, like “What coffee shops are open near me?” and, “Do they serve lattes?”

Businesses’ responses are how they frame information. To answer readers’ questions based on intent, creators are opting for more conversational question-and-answer formats so that when consumers use voice search, they’ll get high-quality, accurate responses more quickly.

4. Conversational marketing.

Conversational marketing uses targeted messaging and AI automation to engage with people when they’re on your website instead of directing people to lead capture forms and waiting for a response.

This digital marketing trend employs intelligent chatbots with machine learning and natural language processing (NLP), which allows customers to have a two-way conversation with a brand. Shifting from an asynchronous way of marketing to real-time conversations presents a major learning curve as conversational marketing grows in 2023.

5. Interactive content.

If you’ve used the internet within the past decade, you’ve likely come across interactive content without even realizing it.

Today’s audiences want content that demands attention. Marketers are developing dynamic, two-way experiences that encourage active engagement from their target audiences with content such as:

Quizzes

Interactive infographics

Calculators

Games

Assessments

Contests

Interactive videos

Interactive maps


Interactive content is a great trend to try if your content marketing goals include:

Enhanced audience engagement

Improved customer learning

More leads and conversions

Increased brand loyalty

Streamlining the customer experience


By keeping up with current marketing trends and strategies and shifting to real-time marketing and campaigns, you can design strategies that create profitable relationships instead of short-term results.

Marketing strategies are road maps that include tactics for converting audience interest into sales. But, plans are only as good as the data that updates them. Shifting to real-time market and campaign insights leads to messages that persuade and connect with the people behind the numbers. Brands that don’t lose sight of why audiences convert, can design strategies that create profitable relationships instead of short-term results.

With these marketing trends and strategies for 2023 tips, you have an overview of what the future holds.


Get Your Business System With Autoresponder Here

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

In order to succeed, the market must know you. A strategic marketing effort is an indispensable part of your business. If people don’t know you exist, there will be no one to buy your product or services.


What is marketing?

Typically, marketing is the activity and practices carried out to publicize and deliver offerings of value to prospects and customers. It’s the effort to promote and sell products and services. Marketing has evolved over time from traditional methods to digital marketing.

It’s the effort to promote and sell products/services. Marketing has evolved through time, from the more traditional methods to the recent digital marketing industry.

Both traditional and digital marketing are similar in that they aim to develop a mutually beneficial relationship with prospects and customers. However, digital marketing methods have become more prevalent due to the shift in people’s purchasing behavior to online.

There is a set of proven marketing tactics that you can use in any combination that suits you while getting back to basics in marketing. They are:

Product
Price
Promotion
Place
Process
People
Physical evidence


What do I need to do to ensure marketing success?


1.  Define your marketing strategy

To be successful, you must have a well-defined marketing strategy. You need to:

Know your business and marketing goals
Know what you’re promoting and selling
Research and know your market
Profile your customer and competitors
List and develop strategies to supplement your goals



2.  Use SEO

To rank high in Google’s SERPS, you must have correctly done search engine optimization (SEO). If done right, various SEO strategies can help drive more traffic to your website by ranking you high.

Use relevant keywords and phrases in your content, but not so many as to be penalized by Google for “stuffing.”

There are many keyword tools you can use to help capitalize on preferred keywords and phrases.

Use quality link-building. Including hyperlinks from other websites is an effective SEO tactic.

Linking to authoritative websites can help boost your ranking, as these are link-worthy sites that increase your website’s authority level.

Only link to sites that are relevant to yours, so Google will not demote your ranking. You can check out the popular link-building tools that can help bring in quality link-building opportunities.



3.  Use a Trusted Web Host

Google likes fast websites. The web host and the hosting company you choose can greatly influence search ranking.



4.  Use Quality and Updated Content

Your content is the currency that forms the base of all your marketing strategies. Good quality and relevant content are what Google uses for ranking.

Your website must make sense and be beneficial so your audience will return for more.



5.  Use Video Marketing

Because people are visual, videos have become the driving force for most digital marketing ventures.

Video is a powerful storytelling medium that connects with your audience emotionally through sound, motion, and attractive visuals. It also offers a better online user experience to your audience.

Videos also break up chunks of text, improving readability. ‘How to’ and technical videos are more effective than technical manuals. Live videos promote more interaction with people allowing them to feel like being part of the conversation by commenting during live sessions.

Use unique crafting content for your videos to make you stand out. Video marketing can be a powerful and effective way to engage and entertain your audience while conveying your core message.



6.  Leverage Social Media

Social media is the preferred choice for most marketers. The number of social media users is daily increasing. Use your social media marketing effort on platforms such as Facebook, Pinterest, Twitter, Google+, Instagram, and others. Each channel has its own strengths. Use these strengths to increase your organic reach and increase awareness and get a higher conversion rate.

Be sure to incorporate social media plug-ins in your content so your audience won’t hesitate to share your content via social media. This will increase your outreach.



7.  Use Simple and Short Forms

Gaining access to relevant data is crucial for a successful marketing strategy, however, collecting data from your audience is a delicate matter, because the way you do so can either encourage the user to voluntarily opt in or leave.

Your audience’s privacy is of utmost importance. Your web forms should be simple and contain a minimal number of fields. Focus only on what you need.

Your forms need to be simple, direct, and easy to understand to help your audience to decide to opt in to share their information with you.



8.  Use Email Marketing

Email marketing is still one of the best ways to reach out and promote your business. However, you must have a list and use well-crafted emails that target your preferred audience.



9.  Use Automation

Embrace automation to help with everyday repetitive tasks. Identify these and get the tools you believe will free up your time for others things that require specific attention and detail. Your productivity will increase as you spend your time efficiently.



10. Use AIDA

To capture users’ attention, use AIDA which is short for Attention, Interest, Desire, and Action. This is an age-old formula proven to work on almost every marketing channel. The purpose is to capture the user’s attention (Attention), create a sense of need in the user (Interest), tug their heartstrings (Desire), and finally provide solutions that push the user to buy (Action). All your marketing strategies must revolve around this formula.



Although we’ve learned from the past that the basic and proven marketing tactics are here to stay, they aren’t etched in stone. You must always do the things that are necessary to tweak your strategy for maximum benefits. The above are some of the popularly used smart hacks that you can use to build your marketing foundation while focusing on your unique selling points to stand out among the many and get back to basics in marketing.


Get Your Business System With Autoresponder Here

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

There is an abundance of business advice to be had which includes delegating certain tasks so you can focus on your business. Although this is great advice, what if you’re a one-person business and you work from home?

Although you can run a small business on your own, it takes planning and a lot of patience.

Beware of the pitfalls of working from home so you can be successful. Here are four challenges that you need to avoid.



What are some pitfalls you need to avoid?


1. NOT STAYING FOCUSED

It’s difficult to stay focused with distractions from television, family members, and dirty dishes. And, if you’re new to working at home, it’s hard to feel like you’re working, because your home environment doesn’t feel like your work in an outside office.

Solution: If you’re not an expert multi-tasker like some people and you find your productivity is suffering, you should come up with a more formally structured day, as in a traditional office setting where you would not do home chores or run errands during work.

Create a dedicated area as your office, one with a door, if possible. At the very least, a corner just for work so that when you go there your brain signals it’s time to work. If you find yourself stuck from time to time, try a change of environment such as a cafe for an hour or take a walk outside.


2. LOSING BOUNDARIES

Although you should take advantage of the flexibility working from home provides, remember how easily time can be ripped away from your workday. After all, your work is just as real as any traditional office job.

Solution: At a traditional office job, everyone appears to understand your work schedule, and you’re not expected to get everything taken care of in one day. However, when you’re working from home, all those boundaries seem not to apply.

Although you should take advantage of the flexibility working from home provides, remember how easily time can be ripped away from your workday. After all, your work is just as real as any traditional office job.


3. WORKING TOO MUCH

The stereotypical working-from-home in pajamas and easy days is not the reality. When you work from home, you work longer days because there’s no separation between work and home. You don’t have a natural stopping point nor do you drive away from the office, and days get longer because it’s hard to put aside your work.

Solution: As with most jobs, there’s always going to be more to do. You need to regulate yourself and be disciplined and set a boundary between your work and personal life. Although this doesn’t have to be every night, if you’re serious about working from home for the long term, this lifestyle has to be sustainable. You’ll need time away from the computer and the stress of work.


4. FEELING ISOLATED

Not being in a traditional office setting with day-to-day social interaction can bring on feelings of isolation.

Solution: When you’re working from home, you’ll need to create social interactions. You can:

Schedule lunch or breakfast get-togethers

Use social networks such as Facebook or Twitter as your virtual “water cooler” during the day

Use real-time communications like skype, phone calls, or chat instead of email

Get involved with local meetups or networking groups

Spend some time working in shared office spaces



In summary, find a proper work-life balance. Schedule breaks on your calendar and don’t miss them. Note your in and off hours on the calendar and in your chat tools.

Outside of work take time to unwind and spend time with your family. Pursue your hobbies, make plans with friends, and occupy yourself with things that aren’t work-related.

So, beware of the pitfalls of working from home and use these four challenges as a starting point for overcoming pitfalls.

Get Your Business System With Autoresponder Here

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

The marketing world moves ever so quickly. Keeping up with these changes isn’t always easy, although it’s vital to stay ahead of them, in order to succeed and maintain a sense of relevance with your audience. It’s no longer enough to create a brand, product, or service and expect it to sell.

In order to start seeing success with your marketing strategies, you need to stop pushing your products on people and instead focus on the needs and desires of your target audience. Instead of focusing on a message for them to buy your product, be more focused on the features your ideal customer is looking for. People want to be approached as individuals. So, focus on building relationships and providing value, then deliver your pitch.

Due to big data and the internet, you’re now able to create hyper-personalized experiences based on what customers do online, thus enabling you to build better long-term relationships with them. This, in turn, leads to more brand loyalty and larger revenue opportunities down the line.



What should you do now?

In the past, effective marketing tactics were about using the right platforms for promotion, targeting specific audiences or demographics by using keywords and hashtags on social media sites and using retargeting campaigns on those sites where possible.

Going forward, business owners will be required to take risks, listen more intently when engaging with customers online, and invest in their branding in order to remain competitive.



What are some changes you need to be ready for?

1.  Know your purpose

Purpose overrules product features. Why are you doing what you’re doing? If you have a big idea or a problem you want to solve, then that is your purpose.


2. Know your customer

 They are at the center of everything. Knowing your customer personas and dividing them into clear segments allows you to specifically target each segment.


3.  Create a personalized and relevant customer experience

As soon as they choose to connect with you, consumers expect a seamless experience from your business. You can do this only if you utilize the power of technology and data. These two things will help you create a personalized and relevant customer experience when existing and prospective customers interact with you.


4.  Be sure marketing remains at the center of your growth strategy

Marketing messages need to be personally relevant and aligned to an individual’s situation and values, as opposed to demographics, such as age and gender.

Marketing begins with knowing your customer segment. Using segmentation and personas can bring deeper insights to media strategies, and creative marketing approaches can be carried through the entire customer experience.


5.  Use digital tools to make interactions more personal

Embrace digital technology. Digital tools allow you to make interactions more personal. You may even be able to deliver personalized products, depending on your product or service.


6.  Get serious about the potential of social media platforms

If your business relies on online sales, getting serious about the potential of social media platforms needs to be at the top of your list.


7.  Use a multichannel strategy

How do you interact with your customers? You may use chatbots, contact emails, and a phone-based contact center. All of your channels are equally important, as they impact the customer’s opinion of you or your organization.


8.  Focus on delivering a mobile strategy

The mobile experience for your customers should be at least as good as a desktop-based website. The key elements of a successful mobile site are simple navigation, clear site-search options, and quick load times.


9.  SEO is more integrated

SEO (search engine optimization) is one of the oldest and most valuable forms of digital marketing. Since algorithms have continuously become smarter and more contextual, your SEO needs to be focused on integration that provides an outstanding and meaningful experience to users, and less on “hacks” and “tricks.”


10. Look for opportunities to partner with influencers in their space

Influencer marketing continues to grow. Since the influencer is endorsing the product, influencer campaigns naturally provide context and relevance.


11. Focus on what really drives your business growth

You need to become more strategic and focus on what really drives your business growth. As automation, AI (artificial intelligence), and machine learning take away a lot of the grunt work of digital marketing, you must become more strategic, as the options in digital marketing continue to grow.


12. Assume Facebook will continue to dominate

Facebook isn’t going anywhere. It has billions of users and the numbers continue to grow every month.


13. Be sure your website is optimized

Websites continue to get faster. Although website traffic is overwhelmingly mobile, most websites still don’t have fully mobile-optimized experiences. Speed will become ever more important.


14. Become more focused

You should become more focused and do fewer things better. With the explosion of digital marketing options, many businesses are spread too thin across too many channels. The smart thing to do is focus on dominating one channel.


The majority of business growth comes from the foundational tools used in digital marketing. It’s easy to become distracted by shiny new digital objects. Although marketers love new trends and want to be on the leading edge of new technologies and platforms, you shouldn’t forget to focus on your foundation. Optimizing your base digital implementation will more than likely provide a better return on investment than experimenting and getting distracted with every new tool.

As you move forward, I hope you keep these 14 marketing trends for the future of your business in mind as you continue to build and grow.


Get Your System With Autoresponder Here

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

This article was originally posted on 5/10/21.

If you use SEO (search engine optimization) in the right way, it is one of the most effective ways to attract potential customers to your website. If you rank on page one of the SERP (Search Engine Results Pages) you will generate organic traffic.

This is where you need SEO.

In this article…

Continue


Your Autoresponder and More

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

Your business needs a strategic marketing plan in order to remain ahead of your more digitally savvy competitors.

Take steps now to create, streamline, or optimize your marketing strategy and accelerate your results.

Digital and mobile channels are vital for acquiring and retaining customers.


What is digital marketing?

Digital marketing is the component of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. — Wikipedia

Digital marketing is using digital technologies and media to achieve marketing objectives.


You can consider using the following examples of digital technologies and media options for your marketing campaigns:

Search engine marketing
Social media marketing
Pay-per-click (PPC)
Paid social
Online advertorial
Affiliate marketing
Organic search (SEO)
Organic social
Guest blogging
Co-branding
Backlinks
Sponsorship
Influencer outreach


You need a digital marketing strategy in order to avoid these common problems that arise when you don’t have one.


What are these problems?

1. Not having a clear goal of what you want to achieve online

You need a clear strategic goal for what you want to accomplish in terms of acquiring new customers and building better relationships with your current ones, and you need clear objectives in order to reach those goals.

2. Understanding your online marketplace

It’s important to research your online audience. The dynamics of using digital marketing will be different from long-established avenues which have different types of customer profile and behavior and marketing communications options.

3. Staying updated on the latest trends and innovations

In order to stay ahead of your competitors, you need to devote enough resources to digital to stay  up to date with the latest trends and advances in your sector.

4. No strong value proposition

A value proposition introduces your brand to consumers by showing what you stand for and why you deserve their business. It should be persuasive and help turn a prospect into a paying customer.

5. Not knowing your online customers well

Know the sentiment of visitors and what they think. Use other forms of website feedback tools to help create a more customer-centered website and brand rather than Google Analytics and such, which only show volumes of visits and not the sentiments of visitors or what they think.

6. You’re disintegrated

You need an integrated marketing strategy. Digital media work best when combined with traditional media channels.

7. Avoid duplication

If you have a larger company, don’t waste your money and time by way of duplication. Don’t misuse your funds by having different segments of the marketing organization buying different tools and using other agencies for completing similar online marketing assignments.

Invest in a marketing strategy, that works for everyone, to plan, manage and optimize your digital channels and platforms.

Internet marketing using a digital marketing strategy can accelerate your results and increase your ROI.

Although these 7 reasons for a digital marketing strategy are not the only problems that may be encountered, you should keep them in mind when setting up your marketing campaigns.


Your Web Hosting Essentials

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

If you’re just now thinking of doing business on the internet, the best thing you can do is consider what platform you’re going to use. You have to start somewhere.

Even if you’re doing affiliate marketing, which does not require a website, eventually you’ll probably want to step up your efforts to make money online and have your own “place” on the internet to which you can direct people to buy your products, services, and the products of companies you’re promoting.

Having your own website is ideal. It’s a place to which you can direct anyone and do business.


So, where do you start with blogging?


You should immediately start building your list of possible contacts and build relationships with them.

You can do this with a blog and email marketing.

There are a few things you should do before you start blogging.

Read more…


Start Building Your List.

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

What is a lead magnet?

“Subscribe to our newsletter” no longer works as a list-building approach. Consumers are so weary of increasing the amount of email they receive.

No one wants an inbox full of spam or irrelevant offers.

A lead magnet requires your site visitors to give you information, such as an email address for access. It can be some content such as a whitepaper, ebook, or a newsletter.

This content drives awareness and also gives information that helps a prospective customer engage and take an interest in your product or service. This might be a free product sample, demo, trial subscription, or some product/service-related incentive.

Now, no one easily gives up their email. Your lead magnet should offer the reader value in exchange for opting in to receive messages from you in the future.

Your lead magnet is used to build a list of prospective customers.


What’s contained in good lead magnets?

The highest-converting and best lead magnets have certain things in common:

They’re relevant

Your offer must resonate with your intended audience.

Your objective is high quality leads not a high volume of low-quality ones. You don’t want to waste time following up low-quality leads.

Make sure your lead magnet serves a useful purpose with your segmented/targeted audience.


They have perceived value

The best lead magnets offer insider knowledge, a quicker way of doing something, expert insight, or an innovative and unique solution to a problem.

If it can be Googled, you’re not going to get a sign up.


They serve your business purposes

Keep the promise you made when you asked people for their email. Use your lead magnet to offer only what you can actually deliver.

The best lead magnets don’t offer to solve an entire problem, but enough of it that the person recognizes that you are the authority (or your product is the answer) and can take them the rest of the way.


Your lead magnet can include:

1) Cheat sheets

2) Checklists

3) Swipe files

4) Buyer’s guides or ebooks

5) Email courses

6) A recording of a talk you gave

7) Step-by-step blueprints

8) A whitepaper, a report or guide that informs readers concisely about a complex issue. It helps your readers understand a complex issue and the steps they need to take to resolve it. Whitepapers are useful in B2B marketing, where clients often have a longer sales cycle and need a lot more information to make a purchasing decision.

9) Webinars

10) Editable templates for simplifying tasks.

11) Product samples or trials

12) Training videos

13) Quizzes, surveys, and polls


This list is not all-inclusive. There are more to be used, as well as any that you can imagine.

Your lead magnet is the first step in building a relationship of know, like, and trust with prospective customers, and in building your list.

The best lead magnets benefit both you and your customers. Your goal is not to trick or force a prospect to give up their email.

For a win-win situation, find an offer and format that helps your business goals and the needs of your target customers.


Hosting and more

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

One of the most effective ways to attract potential customers to your website is using SEO correctly. By ranking on the top page of the SERP (Search Engine Results Pages) you generate organic traffic.

You want to increase your online visibility. If you have a strong internet presence, it helps consumers find and learn about you and ultimately purchase from you. As you search for online marketing tips, you’ll find advice about blogging for SEO, creating landing pages, and more. The bottom line is “there’s one vital part to digital marketing that can make or break these tactics and strategies: keywords.”

Keywords relate heavily to digital marketing because that’s how potential customers do searches like on Google, by typing in a particular word or phrase.

Keywords need to be something users will search for, relevant to your brand, and terms that can be seamlessly integrated into all your online content.

Once you know which keywords to focus on… Continue here


Your Web Hosting Essentials

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

What is creativity?

This is in the dictionary:  1: the quality of being creative   2: the ability to create

A Google check shows this: the use of the imagination or original ideas, especially in the production of an artistic work.

These are just for starters. Of course, you can find many more definitions and even come up with some of your own.

Anyone can be creative. Creativity is not something that is bestowed upon a few seemingly extraordinary people.

Research shows, that once you get beyond the average I.Q. of about 100, intelligence and creativity are not at all related.

You still have the potential for great creativity when writing copy.



Why Are Some People, Seemingly, More Creative Than Others?

Seemingly is the operative word here.

You may not be striving to write a book. But, when it comes to writing copy for your online business endeavors, you’re trying to get prospective clients’ attention and to get them to take a specific action for a particular purpose.

It’s a matter of immediacy, a sense of urgency. 

You want to come up with different ways to get prospects attention and to engage them. It may be time for another blog article and you need new ideas.

In these situations creative thinking is crucial.

You may have tried what someone else has advised that didn’t seem to work for you, or you may have some mental blocks.

Imani Campbell of The Sage Neuroscience Center states “A mental block is your brain reaching a barrier in accessing creativity, motivation, or productivity.”



So, What to Do?

This inability to clearly think or process information can be caused by many things.

If you really care about the outcome of something, you can become very anxious. For instance, that article you need to write looms like a giant question mark. What ifs begin to creep into your thoughts – what if it’s not good enough, long enough, clever enough, etc.

Whoops! Here we go with the blockage.

People learn bad habits that are mental blocks to creative thinking. These seven things may be holding you back:


1. Using different types of thinking simultaneously

Creating is generating new ideas, picturing, looking forward, considering possibilities.

Evaluating is analyzing, judging, picking apart ideas, and categorizing them as good and bad, helpful or not.

You need to separate the two. Set down your ideas first, then go back and evaluate their worth.


2. Following advice without question

There are many gurus who tell you their success secrets. It’s fine to listen, but following advice without question could lead to stifled creativity. Many have found success doing what others said wouldn’t work.


3. Fear of failure

No one likes making mistakes or failing. However, trying too hard to avoid failure sets you up for avoiding success.


4. Lack of confidence

There’s some level of uncertainty in every creative undertaking. A little self-doubt is natural.

Just have confidence that you can create and effectively carry through with solutions to challenges.

You’re on your way to becoming more confident and more creative when you understand that ideas often seem ridiculous at first, that failure is a learning experience, and nothing is impossible.


5. Discouragement from others

Most people will not see things as you do.

You may be all excited about some new venture you’re considering and they say you need to be sensible or they subtly imply that it won’t work.

Ignore them and once you’re successful, they’ll have to reckon with you.


6. Information overload

Over analyzing and cramming so much information into your brain before actually starting a project can cause you to lose the ability to act. You have to know when to stop collecting information, for that article, and start writing.


7. False limitations

Don’t become trapped by false limitations, self-imposed products of your experience. Be open to new things.

Step outside your comfort zone and explore something unrelated to what you do. Consider how people in those areas do what they do. You may find something that seems impossible today doable in the future.



How do You Regain Creativity?

Now that you know what may be holding you back, there are several things you can do to free your natural creative abilities:


1. Establish routines

Plan your necessary daily activities so you can have free time for creative ideas to show up and proper space to develop them.


2. Rest your mind

Block out the noise in your brain with scheduled time for daydreaming.


3. Move around

To create space for mental clarity you can walk, jog, run, etc. each day.


4. Complete mini projects

For practice in completing goals that require long-term commitment, perform a small task each day so that at the end of the week you’ve finished a project.


5. Take steps that help you achieve your long-term goal

Break down your long-term goal into a list of manageable tasks for each day, and check off one daily no matter how small. Don’t do more.

This is about sticking with a large project, rather than doing a lot of tasks fast and suffering burnout or losing interest.

You want to get into the habit of taking steps that help you achieve your ultimate creative goal.


6. Relax

Do something every day that you love. Spend 10 minutes daily doing just that and focusing on the good feeling you get.

You’re more likely to get new ideas when you feel relaxed.


7. Play around with your thoughts

Don’t always accept thoughts as truth. Think of the opposite as being true. If you’re worried that a situation may not go as planned, see the possibility of it going smoothly. Envision how you want it to go.

Playing around with your thoughts allows more creative solutions to arise.


Remember, creativity is not something that is bestowed upon only a few individuals. People learn bad habits that are mental blocks to creative thinking, and there are ways to regain your creativity.

These are just a few suggestions to increase creativity in your writing.



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