Archive for the ‘Internet Marketing Tips’ Category
Blog Article Marketing Tips
by Rahimah Sultan
A blog is a tool for publishing whatever you want. You define what that publication should be like based on your interests and goals. Blog article marketing is a process of writing articles, that support your interest, and publishing them on that blog platform. A blog is a technology that’s easy for both people and the Internet to understand.
You decide the purpose and the tone. Do you want to attract more leads for your product or service? Should the tone be formal or casual?
The basic format of a blog article includes a date, title, author, and the article body which includes text and images. You can include a call to action (CTA) at the end of your article with a link to your lead capture page (LCP) to bring in more leads.
Doing a blog right is about understanding what you can do with the technical capabilities of a blog platform.
Blogging is one way to establish an online presence, especially if you have or want to start a business.
These Blog Article Marketing Tips can help you get started with your online presence and help to establish your authority.
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Marketing Success: Ad Headlines
by Rahimah Sultan
Ad headlines are used to capture attention. You have only about 10 seconds to capture people’s attention. The headline is used to get people to read the rest of the piece, the next paragraph. It needs to include some kind of promise and it needs to capture an emotion. When using an email it should address a problem and how to resolve it and who your audience is.
When creating great headlines you can rewrite a cliché, add an element of tension, or ask a question. You should give the reader a reason to read further, open the email or click to the website. Offer people something newsworthy and appeal to their curiosity. Be positive and offer quick an easy solutions.
Read 11 Ways to Write Powerful Ad Headlines here.
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4 Tips on Web Site Promotion for Home Business Owners
by Rahimah Sultan
Website promotion is an ongoing process for attracting visitors to your website. You need high-quality content for lead generation, increased traffic, and search engine rankings.
Your website needs to be optimized for search engines, and you need to promote it in as many ways as possible, including using social media.
You can read the article, Tips on Web Site Promotion for Home Business Owners, here.
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Email Marketing: Writing Emails that Get Opened
by Rahimah Sultan
“About 205.6 billion emails are sent every day. Spare yours the fate of not being read! Follow these quick tips for writing a captivating email that inspires action.”
This infographic covers important points on how to write an email that gets opened, read and responded to.
It is recommend that you use direct language and have one main goal which can be a question, an outcome, or a request.
Use subject lines that “are intriguing without being click-bait, short without being cryptic, urgent without being slimy, and action-driven without being dispassionate,” states the infographic.
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Internet Marketing Tips
by Rahimah Sultan
Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. ~ Wikipedia
Online marketing involves methods used for promoting products and services on the Internet. It includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the web.
Click here to read 3 Tips for Online Marketing.
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Internet Marketing Solutions: Social Media Tips
by Rahimah Sultan
Social media is a fantastic, low-cost opportunity for visibility and brand awareness. Even if you’ve been using it for a while, there is always something you can learn about social media that can help boost your business.
Check out some tips for social media marketing that include showing up, being you and keeping things simple. Remember that social media marketing is real marketing.
Read Social Media Tips for Entrepreneurs, which covers these tips and more.
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Internet Marketing Mistakes
by Rahimah Sultan
When you finally muster the confidence to start a business, you may think that the Internet is the easy road.
Digital marketing takes time, investment, and knowledge. “Digital marketing is any form of marketing products or services, which involves electronic devices.”
If not done correctly, it can lead to some serious mistakes that will severely limit your marketing efforts.
Read Ten Rookie Digital Marketing Mistakes You Might Be Making, for the details.
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Email Marketing Done Right
by Rahimah Sultan
Email marketing is all about building trust and relationships. There are rules that have to be followed, known as the Can-Spam rules, which state that no unsolicited emails can be sent to individuals. You can Google CAN-SPAM for a list of dos and don’ts. You want your email marketing done right.
So, you have set up your business and you need to let the world know. Just how do you do this?
You set up a lead capture page (LCP), which is also known as a squeeze page or splash page, and advertise it. When people see this page and opt in they are automatically added to your list. Now you can start building a relationship with the pre-written follow-up emails in your autoresponder that are scheduled to go out automatically at specified intervals.
Each email gives a little bit of information about your product or service. Make them short and to the point. Talk about how your product will make their life easier, what it will do for them. Remember, your goal is to build a relationship based on trust so people will buy from you and maybe become a repeat customer. Do not sell, sell, sell in every email.
Although it will take commitment, work and persistence to build your list, you must do it yourself. Build your own list.
Do not buy lists. They are made up of people who have never heard of you or your company. Think like a customer. Would you buy from someone you have never heard of and know nothing about?
Put your customers first by giving them helpful information and tips before referencing your products or services. Email marketing is not a get-rich-quick solution, although it can be a fast way to reach thousands of customers.
Email marketing done right is all about giving your customers useful information and building trusting relationships.
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Online Marketing Tips
by Rahimah Sultan
One of the most beneficial aspects of becoming an entrepreneur is that in today’s marketplace you have diverse marketing methods with a wide range of online tools available to help automate the process. Here are some online marketing tips to help you achieve your marketing goals.
Email Marketing Automation
Email marketing is central to your business. Find a company that has been around for some years and also provides a web-based solution for unlimited email processing, so you will have room for growth. Be sure to set up your emails and delivery schedule using an autoresponder as part of your email marketing automation.
WordPress Automation
Express yourself and showcase your products and services using a blog. With a free WordPress blog and plugins you have total control. Add an opt-in form and post articles regularly that have a call to action. Be sure your blog is optimized for the search engines.
WordPress works great for both desktop and mobile devices and also allows you to automate and schedule your social media posts.
Social Media
Social media platforms are great for advertising. Choose one or several that best suit the needs of your business. Facebook, Twitter, LinkedIn, Pinterest, and Instagram are some of the most popular.
Read The Best Times to Post on Facebook, Twitter… for posting suggestions.
Hopefully, these online marketing tips will aid you in achieving your marketing goals.
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Autoresponders in Internet Business
by Rahimah Sultan
So, you’ve been browsing and Googling and seeing all the promotions on the Internet for starting your own home business and the tools that are needed to do so. Then there are suggestions for platforms for setting up your business online. There is an abundance of information and courses offering training, and there are Ads promoting ways to get your information out to the public, and how to build lists using autoresponders, and on and on.
You probably already have a general idea of how to do business online. If not, and you’re a beginner, you may have a business idea or you may already have an offline business and may be wondering how to bring it online.
So where do you start if you have an entrepreneurial spirit and want to do business online?
Set up a place online to do business
First, you have to have a place online to do business, and that means establishing an online presence. You have to buy a domain name, which represents you and your company or home business, and set up your website with a hosting company. Your website is your “place of business.” You’ll place a sign-up form on your site to attract new prospects.
Use an autoresponder
The form you place on your website needs to be connected to an autoresponder so you can collect names and emails of prospects. You stay in contact with these signups through messages that go out via this autoresponder.
Autoresponders are used by individuals and also by Web sites that need to respond to user comments automatically. Businesses use them to inform an email sender that someone is out of the office and the date of return; a company may use an autoresponder for newsletter subscription opt-ins or cancellations. An autoresponder is used by businesses to confirm purchases and pertinent information regarding that buy. Email marketing, using autoresponders, has been identified as one of the most profitable modern marketing techniques.
You need to nurture your leads so they stay connected and gain confidence and trust in you.
Set up an email series
The most efficient and cost effective way to educate your new subscribers is to take them through a series of especially designed emails that take them from point A to point B in a sequential order. This series gives them the opportunity to get to know what you have to offer and how you can help them.
Set up a series of emails to go out at predetermined times. For instance, your first message will probably be a thank you for signing up or subscribing that includes a link to a freebie to be downloaded immediately. The balance of the series will be related to your product or service.
Every time you create an autoresponder series, it should take a subscriber from being a lead to a prospect to a customer. With an autoresponder series each new subscriber will get the same experience your first one did, if that’s what you want.
The strategy for your email series is determined by the type of product or service you offer. The number of messages can be seven – one a day or 30 or more. You can send one on the first seven days and then add others spaced at longer intervals. You decide what’s best for you and your business.
If your site is a blog, you can populate it with content that shows people how to use your services or how to solve particular problems. Then you can send a broadcast to your list with the link to your blog article. You may only want to set up a few messages in your autoresponder and then send broadcasts to your list. The choice is yours. You need to:
Focus on the reader’s desires and needs. What problems are your subscribers experiencing?
Use a real email address that people can reply to which can be your name or business name.
Personalize your emails and include a salutation. Make it sound like an email, not a press release.
Highlight the benefits you’re offering.
Use attention-grabbing headlines.
Make the email easy to read.
Proof read your emails. Use correct grammar, spelling and punctuation.
Use a call to action stating what you want the reader to do.
When you get a response to an email, always reply.
Never send an email if a person hasn’t given you permission to do so and do not share a person’s information with anyone. Do not go overboard with affiliate offers and promotions.
In summary, set up a place online to do business, use an autoresponder, and set up an email series. Using these tips on Autoresponders in Internet Business should be helpful.