Archive for the ‘Marketing Success’ Category

August 16th, 2021

10 Common Grammar Mistakes to Avoid in Your Writing

by Rahimah Sultan





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While you’re using great copywriting skills to convince your readers to take a particular action, make sure your content is grammatically correct.

Be careful when using autocorrect while typing. It won’t catch grammar mistakes, because a word may be spelled right and be grammatically incorrect. For example:

Your my favorite dancer.
You’re my favorite dancer.

Both words are correctly spelled.


Here are some common writing mistakes that can weaken the sparkle and credibility of your message.


1. Incorrect subject verb-agreement

If the subject is singular, the verb must be singular.

Example:
There is so many great ones.
Correct: There are so many great ones.

Example: Everyone was willing to participate. (This is correct.)



2. Missing commas

How you use commas in a list depends on the specific writing style you follow.

An Oxford, or serial, comma is the last comma in a list. It goes before the word “and.”

Example 1: When you go shopping, be sure to get eggs, milk, bread and peanut butter.
When you go shopping, be sure to get eggs, milk, bread, and peanut butter.

Although there are different schools of thought regarding the use of the Oxford comma, when you want to write a good sentence, it’s proper punctuation to always use commas to separate the multiple items you reference in a list.

Technically, it’s grammatically optional in American English.

Example 2:
If the shop is closed when we get there we’ll have to wait until next week.
If the shop is closed when we get there, we’ll have to wait until next week.



3. Apostrophes

Apostrophes are generally used in two instances:

For contractions (I’m planning to go tomorrow, if it’s not raining)

To show possession (Susan’s computer means the computer belongs to Susan)

They’re also used to indicate missing numbers in a year, ’89 for 1989 and ’07 for 2007.



4. Hyphens

Example:

Wrong: my 90 year old grandmother
Right: my 90-year-old grandmother



5. Loose or lose

Loose means not firmly or tightly in place.

Example:

Your shoelace is loose.
He might lose the money.



6. Could of, would of, should of

These are incorrect uses of contractions for I could have, I would have, or I should have.

Correct Example:

I should have gone to the reception, and could have, if Tom had been on time.

Slurring in speech results in the common grammar mistake of substituting of for have.



7. Affect and effect

Affect and effect are often confused, although one is a verb and the other a noun.

Affect is a verb that describes something that causes or influences change. Effect is what happens as a result of the change.

“Here’s a mnemonic: A is for action. Verbs are about action. Affect starts with an A, so it’s a verb.”

Correct Examples:

Not getting enough sleep will adversely affect your health.
The effect of not getting enough sleep is bad health.



8. There, their, they’re

There is a location, their shows possession by more than one person, and they’re is a contraction for they are.

Examples:

We live here not there.
They work there but it’s not their shop.
They’re happy to be home.



9. Your and you’re

Wrong: Your my inspiration.
Correct: You’re my inspiration.

Your is the possessive of you.
You’re is the contraction for you are.



10. Then and than

Use then when referring to time.
Than is used when comparing things.

Example:

I’m going to the library then to the store.
That is better than this one.

You can use Grammarly.com (no compensation received here) to check your writing.

Of course, there are some exceptions, to these rules, that are not discussed here.

Always check and recheck your writing for mistakes.

This article only covers 10 common grammar mistakes to avoid in your writing.

Remember that autocorrected writing must be checked for correct grammar usage.





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July 17th, 2021

MLM Is A Legitimate Business Model

by Rahimah Sultan





Updated July 17, 2021

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.


MLM (multi-level marketing) IS a legitimate business model. MLM is a marketing strategy in which the sales force is compensated not only for sales they generate, but also for the sales of the other salespeople that they recruit. This recruited sales force is referred to as the participant’s “downline”, and can provide multiple levels of compensation.


MLMs have been around for over a century, are legitimate, and they work for some people.


In multi-level marketing, companies basically promise a chance to leave your 9-5 job, be your own boss, make lots of money and to make new friends in the process.


There is an ongoing debate as to whether these companies and programs are legitimate business opportunities or not.


The reason for most of the confusion is that multi-level marketing companies follow a concept similar to a pyramid scheme, except for two significant differences:

One being members at any level of a multi-level marketing model can theoretically make income through the company’s products and/or services without signing up any new members.

The second difference is that members of any level in a multi-level marketing plan can earn more than the people who signed them up.


Multi-level marketing companies are legal although structured almost exactly like a pyramid scheme.


A pyramid scheme is a non-sustainable business that involves the exchange of money, usually in the form of a sign-up fee, and usually has no product or service.

Following are some major indicators of a pyramid scheme.

* Programs that focus more on recruitment of new people rather than the sale of a product or service to an end-user consumer.

* Plans that claim you will make money through continued growth of your “downline” rather than through your own sales of products.

* Programs that ask distributors to purchase expensive inventory. There are horror stories of people with a basement or garage full of merchandise that no one will buy.

* Plans that ask you to sign a contract or pay money to participate in a multi-level marketing program, or any business opportunity, without taking your time and reading all of the paperwork.

Talk the opportunity over with a spouse, knowledgeable friend, accountant, or lawyer. If you feel that you are being subjected to high-pressure sales tactics or are not being given enough time to review the details, go elsewhere.

* Products or services are simply vehicles for recruitment. The products may be gimmicks and/or overpriced, but even high quality products may serve as a cover for recruitment activities.


According to the FTC, a pyramid scheme is defined as a company that specifically pays members for recruiting purposes only.


Check the FTC’s website.


To be super-successful in network marketing, you have to recruit new members.
It doesn’t matter how good your product or service is — the real money is in the flow of new recruits.


There’s the age-old debate that standard companies are set up like a pyramid, with a CEO at the top, some more officials under them, managers at the next lower level, and the team under the managers.


MLMs are completely different from standard companies.


Most companies don’t require their new employees to pay a sign-up fee to join, or have the majority of their product sales coming from their own employees, nor do most companies allow workers to personally recruit other employees into the business. HR does that.


Once you have found a legitimate multi-level marketing company that you want to be a part of, you must put in the work to make it profitable. If you want to succeed be disciplined and treat it like a business and be willing to follow advice from others who have made it.


Click here and check out the best MLM companies of 2021.



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June 11th, 2020

A Sales Funnel for Your Online Marketing


by Rahimah Sultan








Online marketing is any form of advertising done on the internet. It takes on many shapes and forms and can be done organically for free or it can be paid. Either approach features a number of effective strategies and methods to gain the desired outcome.


One of the primary concepts in the digital marketing industry is the sales funnel.


A sales funnel is a marketing concept that maps out the journey a customer goes through when making any kind of purchase. This model uses a funnel as an analogy because a large number of potential prospects may be available at the beginning of the sales process, but only a portion actually become paying customers.


Your prospects pass through different stages of your sales funnel from the first time they hear about your product or service until the moment they make a purchase.


You must have a clear business vision, develop a marketing strategy and define your target audience before you start building your sales funnel.


You can design your sales funnel with as many stages as you want, although there are generally four main ones that include awareness, interest, decision and action.



4 stages of the sales process. Stages of a Sales Funnel



Awareness

As your prospects become aware of you through various means such as email newsletter signups, online quizzes, ebooks, social media, Google and more, they enter your sales funnel.


Your overall goal with this entire funnel and platform is to solve customer problems. When you know the problem, and build content to draw them in and then offer a product or service to solve their problem, things begin to happen. Getting to that stage takes work and you must first make them aware of you.


You’ve secured your prospects awareness once they’re in your funnel. That’s the first stage.



Interest

As a marketer, your goal is to move your prospects through the multiple stages that will take them from prospect to buyer. Now that they’re aware of you, build interest by establishing a relationship with them. Although you can use a lead magnet (a great offer) to get their email address, you must create a strong bond by being relatable, honest and transparent in your follow up process which is an email sequence.


Email marketing works as well as ever to drive quality traffic to your funnel. Emails are still as profitable as ever and when used correctly, along with your social media platforms, will always be a secret sales weapon.


Your funnel strategy should include sending traffic via organic blog posts SEO and podcasts which are also among the highest-converting forms of content marketing.



Decision

In the third stage you want prospects to make a decision, and that’s not easy. You’ve done your story telling and copywriting and have gotten them to click on your links, by using free methods.  If you’re using paid advertising, you can use re-targeting which gets you more exposure.


Now you need to present prospects with a great opportunity. For this you can use an ongoing exchange of emails in which you offer something of value for free or show how much authority your products or services have or show scarcity as in an offer for a limited time.



Action

The final stage of your sales funnel is getting prospects to take action. You must continue to follow up with more copy, by tracking, and using more email sequences. You’ve only just begun once your funnel is built. The work has only just begun and there is no shortcut.


You can automate your outreach strategy with various programs. The technical aspects of setting up an internet sales funnel include a lead capture page, a sales page, and an autoresponder.


In summary, a sales funnel is a multi-step, multi-modality process that moves prospective browsers into buyers. You’ll need to put in the time if you’re looking to eventually reap the benefits and results. Don’t limit your funnel traffic to one source unless you want your sales to be completely reliant on one platform. These are a few basic steps for setting up A Sales Funnel for Your Online Marketing.



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March 31st, 2020

Online Marketing: More Tips for 2020


by Rahimah Sultan








Although we are at the end of the first quarter of 2020, there are more marketing tactics that you need. You can still use the basics, as they always apply in marketing, along with some changes.

“In 2020, a lot of familiar best practices will get a facelift, and underutilized tactics and software will become more vital for data-driven decision making.”

Brandon Andersen discusses these in his article titled 18 Marketing Tactics You Need In 2020 which you can click here to read.



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March 12th, 2020

Actionable Tips for Marketing Success in 2020

by Rahimah Sultan






As we approach the end of the first quarter of 2020, you may want to review and revise your marketing plans if you haven’t already done so.

I found this article by Robin Colner titled A Guide to successful marketing in 2020. She covers the 10 most important actionable tips for marketing success in 2020.

She discusses mastering the disappearing art of storytelling by creating and posting stories with multiple images and calls-to-action daily on Facebook and Instagram using apps, increasing production of live-streamed video content through the creation of a series to explain your product and services, and experimenting with messenger bots to improve customer service.

 To get all the tips click here.



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January 9th, 2020

Marketing Success with Content Marketing in 2020

by Rahimah Sultan







What will dominate content marketing in 2020? As this new year and decade is upon us, you may be wondering what will dominate marketing trends. This ever-evolving discipline is impacted by a number of factors that include trends, tips, and insights.

There’s content marketing that focuses on results, more live streaming, and emphasis on search intent.

Check out how to use these trends for your 2020 marketing success in this article by Brody Dorland,





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December 4th, 2019

Internet Sales Funnel: What Is It?

by Rahimah Sultan









There are many definitions of a sales funnel on the internet. This article, What is a sales funnel and how is it useful? clears things up a bit. It covers sales funnels, stages, and the benefits of a sales funnel.


            Read: 4 Main Stages For Your Sales Funnel


A sales funnel is a way of tracking and showing your prospects’ conversion rates between pipeline stages. Your sales pipeline is the path your customers take, separated into stages. A sales funnel report is important to any sales strategy.


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July 17th, 2019

Business Success: Small Business Advice

by Rahimah Sultan





This blog post deals with business success and mainly small business advice.


This Jun 5, 2019 article in Small Business Trends, offers 12 essential pieces of small business advice. Some of the topics covered are:

Taking the first step
Thinking small and fast
Dreaming big
Great employees
Doing what you say you’ll do




Click here to read the entire article.


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February 4th, 2019

How To Set Up Your Online Sales Funnel

by Rahimah Sultan






Anyone who has an online business needs paying customers. In order to convert your website visitors into paying customers, you need to create a sales funnel .


The primary goal for your sales funnel is moving people from one stage to another until they are ready to buy from you.


From the first time your prospects hear about you until the moment of purchase, they pass through different stages of this sales funnel. The journey might be different for each, depending on your buying personas, niche, and the types of products and services you offer.


When designing your sales funnel, you can have as many stages as you want.


Generally, there are four main ones that you need to pay attention to:


Awareness
Interest
Decision
Action



You can read The Beginner’s Guide to a Sales Funnel for the details.



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July 26th, 2018

4 Main Stages for Your Sales Funnel

by Rahimah Sultan






A sales funnel is the buying process that you use to lead customers or prospective clients through to purchase a product. It is a series of steps within a particular sales model. These steps can consist of landing pages, blog pages, retargeting ads for bringing people back into the loop if they’ve left, and email follow ups.

Simply put, a sales funnel is the journey you take your website visitors through when trying to sell your products and services to them.

The top of the funnel works to attract people, the middle of the funnel is a kind of nurturing process such as getting people on your email list, and in the bottom you’re doing additional follow up.

Here are four main stages for your sales funnel:

Read magnet
Lead magnet
Introductory offer
Core offer


One strategy you can use to create sales funnel opportunities is to send an email to your list asking them what they need help with, a kind of survey. Your subject line can be, “Can I ask you a question?” Then ask the question.

As people respond, track the common issues or problems that are most popular and use them to create a funnel based on those core needs. You can also incentivize responses by saying you’ll pick a certain number of people to receive a one-on-one 15-minute consultation or whatever else you choose. Now you have a way to address their needs and concerns and a way to get to know and better understand them.

Your Read Magnet makes it all about the reader, before ever asking for the opt-in.

Now that you’ve got your funnel, it’s time to warm up your reader. This can be done by using the survey results to start mapping out a blog post that hits on the one struggle most of your audience is plagued with. Go in-depth with the information.

It doesn’t have to be a blog post. It could be a video, podcast or a Facebook live broadcast that you transcribe and turn into a blog post. Make sure this is all related to the overall purpose of your sales funnel. This should link to your lead magnet which has been included throughout the post.

Your Lead Magnet
Now you want people to see your lead magnet. You can do so by emailing your list with a link to the post, posting the link inside your Facebook group, placing it on your social media channels, and driving some paid traffic, among other things.

You want people on your page consuming content and opting in for your lead magnet, which can be:

1) Cheat sheets
2) Checklists
3) Swipe files
4) Buyer’s guides
5) Email courses
6) A recording of a talk you gave
7) Step-by-step blueprints

This is by no means an all-inclusive list. Be creative.

Introductory Offer
Once people have opted in, it’s time for an intro offer that is a relevant low-cost offer you make to a new subscriber once they have joined your list. Offer something that is relevant to your funnel and that is hard to say no to, while you “have their attention.”

Each step feeds into the next without any disruptions to the flow. This avoids losing anyone who might otherwise close the window or delete your email.

A few tips

1) Keep intro offer below $50
2) The offer should be relevant to your read magnet, lead magnet and core offer
3) It should 10x the value they’ve received in your read magnet and lead magnet
4) It should be offered on the Thank You page once someone opts in for your lead magnet
5) It should not be used as a money-maker, instead use it to change the relationship from subscriber to customer

A few things to offer, among many:

A video course
Done-for-you graphics
Audio course
Mini group coaching calls
$1 trial for your product or software

Now you sell your intro offer through another blog post. Once someone opts in for your lead magnet, they’re redirected to the post that contains something of real value, while they wait for the lead magnet email to arrive. They can only get this by following the instructions and clicking the link to the new post.

You want to keep the reader engaged while moving them down the page to where you present the intro offer for the first time. Now you’re building trust.

Core Offer
Your core offer has to be a great one. It has to be detailed, value-packed and help your customer achieve a specific outcome, goal or result.

Your core offer can be an online course, high-ticket coaching, done-for-you services, some software, mentorship, a physical product, etc. It’s your call.

A sales funnel gives you leverage and puts you in control to be able to do what you want whether it’s more travel, to stress less about generating leads if you’re selling services or digital products, and growing your business.

You can use these four stages for your sales funnel to move your business forward.

Source: How To Create a Dangerously Effective Automated Sales Funnel


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