by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

To build a business in this day and age, you need to use some form of MLM online for the duplication process.

The old form of MLM required people to attend meetings, and conferences, and to do in-person recruiting to build their teams and grow their businesses.

Now, everyone wants to be able to be on their phone or laptop and successfully recruit new distributors and build a money-making side business. Here are two strategies for doing MLM marketing online.


Strategy #1 – Social Media

Social media has taken over, and there are people who have never known a world where social media didn’t exist.

Every day people spend hours online. It’s how many socialize, get entertainment, news, and communicate and participate with others.

So anyone in MLM should be using social media to market their business. It’s not hard to do and is a simple way to meet people and prospect them for your business.

There’s a right way and a wrong way to do this. Most people fail because they forget to act like humans and just start spamming their business and product links on their personal profiles, on pages, in groups, and in private messages on messenger to perfect strangers.

This does not work.


When it comes to links for your MLM business or product, do NOT:

Post them on your personal page
Post them in groups
Post them on pages or as a reply to other peoples’ comments and
NEVER send a link to anyone in a message without first having their permission


For success in MLM, you only have to meet as many people as you can, get them to know, like, and trust you, and then ask them if they’re open to looking at your opportunity.

If you do this on a daily basis, you’ll be successful.


Let’s use Facebook as an example.

You should be adding friends daily, about 5 at a time and up to 20 a day.   Don’t overdo it, as you will be shut down by FB.

You can join pages and groups that interest you, and start talking with these people and adding them as friends.

Facebook has a feature where they suggest friends to you. These are friends of friends you already have.

Add those people and send them a message that states something like:

Facebook suggested we become friends. I sent a friend request. I see we both know so and so. How are you?

Get to know your new friends by commenting on their posts, messaging them, and having normal conversations.

You’re growing your network, so take your time and don’t rush. When the time is right in the relationship, you can ask them if they’re receptive to looking at your business.

With some friends, it could take 2 to 4 days, while others may take a month or longer.

It doesn’t matter, because you’re consistently adding people as friends and engaging with them.


Strategy #2 – Create Influence

Influence is a strong and powerful thing. Just about all of the top earners have it in some form. Unlike offline influence, which is hard and takes a long time, online influence is quite simple and straightforward.

You can do it by creating your personal Facebook profile (or any social media profile) and by using what is called Attraction Marketing.

You start by focusing on whom you want to recruit, and by picking a target audience. These are people who you do or can relate to; realtors, hikers, bikers, people interested in good health, etc.

Now that you’ve chosen your target market you need to set up your profile in a way that they’ll find attractive. You need a nice personal picture and a compelling cover photo. Your about me section should sound appealing.

Don’t mention or refer to your business or product in any way, shape, or form.

Now, start posting things that your target market will find interesting, informative, educational, and entertaining.

Let people get to know, like, and trust you by posting things about yourself and your life. Show them posts of you out and about enjoying life and having a good time with friends, family, etc.

Then you can post about your business or product but do it sparingly.

Only post about your MLM business or product about 10% of the time. When you do post about the business, just give hints. Don’t give everything away.

Instead, make people curious by giving them a little bit of information about what you’re doing but not everything, like a movie preview.

Don’t say the name of your business or product. Don’t post a link, and don’t make spammy posts like: “I’m looking for 4 people to help me make $1200 in the next month.”

Attraction Marketing uses marketing techniques such as blogging, Facebook advertising, video marketing, and email marketing to set you up as an authority in your chosen niche.

When you use these marketing methods, people get to know, like, and trust you as an expert in your niche. They’ll look up to you and will want to work with you and buy from you.

Using these 2 strategies for MLM marketing online should enable you to easily transfer skills from the old form of MLM business building to today’s online method.


Get Your Business System With Autoresponder Here

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

New approaches are necessary as the success of marketing strategies becomes more dependent on real-time data and evolving technology.

As third-party research and data are becoming less relevant, getting to know your audience doesn’t look the same as before. New analytics tools are providing up-to-the-second details on which campaigns work and which ones should be done away with.

To make an emotional connection, you need marketing strategies that integrate branding and storytelling, not just promos and PR. Brand stories and values inspire audiences and also give them reasons, besides a rock-bottom price, to make purchases.

Storytelling, using someone who is well-liked and trusted, humanizes a brand and builds customer relationships. Satisfied clients and influencers can be effective sources of content for videos, blog posts, and general campaigns.


What are some top marketing trends?

1. Video marketers will use short content.

Getting to the point with short-form videos can actually be very effective. They not only take less bandwidth but this type of format aligns well with the short attention span of online audiences in a variety of demographics.

2. Social media will become a customer service tool.

This is relativity new and it’s no coincidence that this trend is emerging when many social media platforms are expanding their e-commerce capabilities thus making providing customer service on these platforms even more crucial.

3. More businesses will leverage SEO

We marketers must make sure our websites and content are as discoverable as possible, especially on Google, which can provide both long-term and short-term traffic returns. While SEO is not new, its strategies are becoming more and more ingrained within today’s marketing strategies.

As interest and need for SEO strategies grow, so do search optimization opportunities. With the evolving of Google algorithms, SEO has become about more than churning out basic posts that answer simple search inquiries.

4. Mobile optimization will be even more important.

As people are spending more and more time on mobile devices, especially millennials and Gen Z who continue to grow buying power, mobile-optimized digital experiences will be even more crucial to consider as a business owner who markets to these fast-paced, highly connected generations.

Mobile experiences aren’t just important on brand websites, they’re also important in other key marketing strategies such as delivering mobile email experiences to subscribers.

5. Inbound marketing will remain a best practice.

As outbound marketing tactics have become less effective in reaching prospects and leads, inbound marketing has become a valuable asset to create brand awareness and build trust, digitally, through refocusing strategy to drive customers to seek out your content.

Inbound marketing requires you to produce good quality, valuable content tailored toward your target audience and buyer personas and their needs.

6. More brands will test out native ads.

Native ads work. When you pay to feature your content on a third-party website, you’re investing in native advertising which is designed to blend in and promote your brand to a new audience that, otherwise, might not learn about you.

Native ads don’t feel like traditional ads so consumers are more likely to view them, especially over banner ads.

You can find examples of native ads on social media, content recommendation platforms (those links to various other content you can click at the bottom of the page to read more on or related to the topic), through search engine results, or in campaigns.


What are some strategies?

1. Cohesive customer experiences.

Although customers don’t interact with brands through a single method or channel, they expect a personalized, tailored experience that speaks directly to their needs.

Marketers need to understand specific interactions in the customer’s entire journey and focus on a complete experience, not a point-in-time campaign.

To better understand your user experience, you can create a customer journey map (you can do a Google search for “customer journey map”) which is a visual representation of how a customer acts, thinks, and feels through the buying process. It can be a valuable tool for creating a cohesive experience.

2. Improved user experience across devices.

User experience or UX refers to how a person feels when interacting with a system. A good UX design will provide a positive experience that fulfills users’ needs and keeps them loyal to your product or brand.

Your website and/or app is probably your most valuable marketing asset, and a great UX can make all the difference when convincing consumers to become customers.

When you design your site, keep the layout simple and include easy-to-use navigation. Don’t overwhelm users with too much information on the main landing pages.

Also, optimize your website for mobile, especially since more than half of users worldwide use their phones to browse the web.

3. Voice search tactics for SEO.

Marketers are beginning to leverage voice search as a search engine optimization (SEO) tool. These digital assistants are designed to answer short, informational queries such as “Who painted the Sistine Chapel and “What’s the weather in San Francisco?” but they’ve also started to process more customized searches, like “What coffee shops are open near me?” and, “Do they serve lattes?”

Businesses’ responses are how they frame information. To answer readers’ questions based on intent, creators are opting for more conversational question-and-answer formats so that when consumers use voice search, they’ll get high-quality, accurate responses more quickly.

4. Conversational marketing.

Conversational marketing uses targeted messaging and AI automation to engage with people when they’re on your website instead of directing people to lead capture forms and waiting for a response.

This digital marketing trend employs intelligent chatbots with machine learning and natural language processing (NLP), which allows customers to have a two-way conversation with a brand. Shifting from an asynchronous way of marketing to real-time conversations presents a major learning curve as conversational marketing grows in 2023.

5. Interactive content.

If you’ve used the internet within the past decade, you’ve likely come across interactive content without even realizing it.

Today’s audiences want content that demands attention. Marketers are developing dynamic, two-way experiences that encourage active engagement from their target audiences with content such as:

Quizzes

Interactive infographics

Calculators

Games

Assessments

Contests

Interactive videos

Interactive maps


Interactive content is a great trend to try if your content marketing goals include:

Enhanced audience engagement

Improved customer learning

More leads and conversions

Increased brand loyalty

Streamlining the customer experience


By keeping up with current marketing trends and strategies and shifting to real-time marketing and campaigns, you can design strategies that create profitable relationships instead of short-term results.

Marketing strategies are road maps that include tactics for converting audience interest into sales. But, plans are only as good as the data that updates them. Shifting to real-time market and campaign insights leads to messages that persuade and connect with the people behind the numbers. Brands that don’t lose sight of why audiences convert, can design strategies that create profitable relationships instead of short-term results.

With these marketing trends and strategies for 2023 tips, you have an overview of what the future holds.


Get Your Business System With Autoresponder Here

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

Although you are probably familiar with SEO and marketing, you may be confused about some other features of online marketing. One of the aspects that can be confusing is backlinks.

In this article, I’ll provide information on backlinks and backlink building for your website.


What are backlinks?

The links from other domains to your domain or webpage are backlinks. They can improve the traffic that comes to your site and they help boost your website’s ranking in search engines like Google and Bing.

Backlinks, which are one of the most popular ways to increase your site’s search engine ranking, can be the deciding factor used to establish how popular your website is among readers.

When another site links to your website, some of its value is passed on to your website. If you have a lot of high-quality backlinks pointing to your site, yours will rank higher in the search engines.


Backlinks help with:

Ranking – Generally speaking, the more quality backlinks your web pages get, the better chance your web pages have of ranking for relevant search engine searches.

Referral Traffic – If a website has links from reputable websites, visitors who click on these links might be interested in your content as well.

Increased Visibility – Since search engines revisit popular pages more frequently than unpopular ones, backlinks from the popular pages may help them discover your site and material more quickly.



How important are backlinks in SEO?

There are so many different types of backlinks and ways to get them and not all of them are good for SEO. Some types of backlinks can actually hurt your rankings.

Backlinks let Google know that your website is worth ranking higher than others that don’t have any.

Google wants to show the best results first, the ones that are most relevant and useful to users, so it uses things like PageRank, keyword usage, and backlink data to establish which websites should be ranked higher than others.

You need high-quality backlinks pointing toward your site from trusted sources if you want your site to rank higher than others with fewer or less valuable backlinks.

Valuable backlinks:

Should come from a trusted and authoritative website
Should include keywords in the link’s anchor text
Should come from sites relevant to your niche
Should be do-follow links


To determine a domain’s trustworthiness, be sure:

It’s registered with a trusted domain registrar
It has a good number of backlinks from high-quality websites
It has been around for a long time and has a lot of content on it
It’s hosted on a reliable web host


What is the difference between a link and a backlink?


Internal links are links between web pages on the same domain to help users navigate the site while external links or outbound links go from one domain to a different domain that establishes a relationship between the two domains.

In other words, an internal link within the same site is considered the link while the links from the other webpage of a different domain may be called the backlink. Search engines understand the relevancy and reward the target URL by driving the traffic or pushing it in the SERPs for the keyword used in anchor text.

Backlinks pointing to your website indicate that your content is valuable. Backlinks are one of the most essential search engine ranking factors. They play a vital role in every website’s success (or failure).

Now, we’ve covered the basics of backlinks. Keyword research, on-page optimization, and backlink building are the three important elements of SEO. Obtaining backlinks is possibly the most important of these.

Links are beneficial in more ways than one, as they help build awareness and increase traffic. Link building should be a key component of everyone’s SEO plan. Now that we’ve covered the basics of backlinks and how to build them, you should be able to use this information for improving your site performance.


Get Your Business System With Autoresponder Here

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

Copywriting involves the creation of textual content for the needs of your target market. It’s broad and includes written content for blogs, advertisements, product catalogs, emails, print media, and websites.

It requires communication with your clients to know what they want and the reason for the copy you’re writing. Understanding your target market or the audience for whom you’re writing is a must.


You need the following for copywriting:

1. A computer or a smartphone
2. Internet connectivity
3. A document app or writing tool like Google docs, Draftable.com, and access to a content management system
4. A tool for checking plagiarism, like CopyScape or another
5. Tools for checking grammar and sentence structure, e.g., Grammarly


What does a copywriter do?

Copywriters write for the internet, and their content is informative for businesses and is designed to guide readers in their own research.

A copywriter is a lot more than just a wordsmith.


As a copywriter you:

Obviously, write
Research
Interview
Edit
Proofread
Plan and implement marketing campaigns, and much more.


The kinds of things copywriters write include:


White papers. Non-government white papers are about 1,500-2,500 words and are informative, educational documents that explain the origins of a problem and how it might be solved. Often that solution will be linked to what the client sells, but the majority of the white paper will be objective and useful. These tend to be gated behind a form, and are used for lead capture.


Case studies. These are short articles explaining how you’ve helped your customers.


Blog posts. These are generally a bit more informal or opinionated, but this varies from client to client.


Emails. Email campaigns are for attracting interest, raising awareness, and prompting an action. They should be short, enticing, and informative to help turn leads into customers.


Social media posts. Social media also requires copywriting for those limited-character tweets and clever Facebook updates.


Website copy. Writing for the web requires a whole other skill set, although many copywriters have it.



Today, it’s essential to have a SEO copywriting strategy for your business. It may be even more important than your social media strategy.


SEO (search engine optimization) is the process of improving your website to get more organic traffic, free traffic from people performing internet searches.


You may have to change your website design, content, and other non-technical features to get better results. Your website should be designed to attract traffic, without you having to pay for it.


This is a way you can continually get traffic, and it pays off in the long run. SEO is used to get your website’s landing pages to rank on a search engine’s first page of results for a particular word or phrase.


SEO copywriting is writing copy with this in mind and maximizing your opportunity for getting free traffic to whatever website, landing page, or offer you have.


SEO is not something that you do once and expect it to keep working. It’s an ongoing process, and you should be ready to keep investing your time and effort in it.



What skills does a copywriter need?

There are certain skills a copywriter must have which include:


Attention to detail: You need to be able to evaluate your work or copy from an objective point of view. This is necessary to properly proofread and edit your work in order to improve or enhance its quality.


Writing: Everyone can write, but not all can do it well. You don’t have to be a top-notch writer before you can attempt copywriting, although improving and fine-tuning your writing skill goes a long way in helping you become a good or even great copywriter.


Creativity: Creativity involves being imaginative and able to view things from different perspectives. Clients rely on the creativity of copywriters to make a copy interesting or engaging to a target audience. When you are creative, the development of copy ideas is easier.

Listening: You must be a good listener to be a good copywriter. By understanding your client’s needs and requirements you can more clearly meet their needs. Being a good listener helps you to become an authority in copywriting.


Along with the proper tools and setup, you need to use a SEO copywriting strategy in your business.



Your Complete Business System

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

The content marketing environment continues to become more complex, focusing on customer experience and strategy.

To navigate this space, you must prioritize your content approach and optimization of your content methods.

Currently, the top 3 content marketing developments include a focus on being more human, targeting, and setting measuring goals that can be reviewed on a regular basis.

In order to achieve your goals, include strategy and planning in every decision in the content marketing process from beginning to promotion.


What do you need for content marketing success?

   * Increased brand awareness

   * Attraction of more traffic to your website

   * Generation of leads


You can increase brand awareness through content marketing by:

1) Creating non-branded, searchable content to gain the attention of those who are not familiar with your brand and who are looking for more information on a relevant topic.

2) Publishing on other websites, with large readerships, that match your target audience.

3) Diversifying your content over blog posts, videos, podcasts, webinars, whitepapers, case studies, etc.


What are some of the best content marketing tools?

1.  Marketing Hub

HubSpot’s Marketing Hub offers an array of tools and systems that grow along with your business, allowing you to scale seamlessly.

2.  WordPress

WordPress is the most widely used CMS (content management system) in the world. It is best for blogging, creating portfolios, and publishing editorial content.

WordPress is an open-source CMS on which you can host and build websites. You can host your own site or use WordPress.com.

WordPress has plugin architecture and a template system you can use to customize any website to fit your business, blog, portfolio, or online store.

It’s a highly customizable platform that is widely used by bloggers.

3.  Google Docs

Google Docs is a free, widely used and simple tool for editing and collaborating with content writers.  If you can use word processor applications, Google Docs is for you.

4.  Grammarly

Grammarly is used for editing and proofreading your content before publication. It works across multiple communication mediums, from email to documents to social media.

Their browser extension works with Chrome, Safari, and Firefox, and offers a free basic grammar and punctuation plan.

5.  Yoast

This tool is one of the best SEO WordPress plugins, and it’s very easy to use.

6.  Vidyard

Vidyard is a video marketing platform used to help you with hosting, sharing, and promoting video content on your website.

It’s best for creating B2B marketing videos, digital marketing, and content creation.

7.  Loom

Loom is great for creating video presentations and tutorials. It’s versatile and user-friendly. You can use it to answer questions or explain complex topics that require a visual aid.

8.  Google Analytics

This tool is for understanding your audience and tracking site metrics like how people found your site and observe visitor behavior.

This free tool is one of the most widely used platforms online, and the basic configuration is easy to use.

9.  Google Optimize

This is best for A/B testing changes to your site’s pages.

10. TheStocks.IM

This is great for sourcing stock images and free photos. It aggregates multiple free photo sites into one place such as Unsplash and Pixabay.

Just type the topic or object you’re searching for into the search box, and it will pull up images across all the platforms it sources from.

11. Canva

You can design your own marketing materials using Canva. Its UI (user interface) is great for design beginners. You can pick a template to start or create your own design from scratch.

It’s great for all kinds of content marketing imagery, like blog cover photos, social media images, Twitter cover photos, and more.

12. Adobe Photoshop

Adobe Photoshop is the gold standard for editing photographs and images, and designing custom materials. Use it to edit photographs, create Facebook images, blog cover photos, and screenshot tutorials.

These are just a few of the content marketing tools out there. Although there are many more, this list is a beginning.

For content marketing success you need to increase brand awareness, attract more traffic to your website, and you need to generate leads.

Knowing how to do this and having the tools to do so is only part of the process. Due to the changing face of content marketing, you must have a well-planned strategy for success.


Get Your System With Autoresponder Here

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

While you’re using great copywriting skills to convince your readers to take a particular action, make sure your content is grammatically correct.

Be careful when using autocorrect while typing. It won’t catch grammar mistakes, because a word may be spelled right and be grammatically incorrect. For example:

Your my favorite dancer.
You’re my favorite dancer.

Both words are correctly spelled.


Here are some common writing mistakes that can weaken the sparkle and credibility of your message.


1. Incorrect subject verb-agreement

If the subject is singular, the verb must be singular.

Example: There is so many great ones.
Correct: There are so many great ones.

Example: Everyone was willing to participate. (This is correct.)



2. Missing commas

How you use commas in a list depends on the specific writing style you follow.

An Oxford, or serial, comma is the last comma in a list. It goes before the word “and.”

Example 1: When you go shopping, be sure to get eggs, milk, bread and peanut butter.
When you go shopping, be sure to get eggs, milk, bread, and peanut butter.

Although there are different schools of thought regarding the use of the Oxford comma, when you want to write a good sentence, it’s proper punctuation to always use commas to separate the multiple items you reference in a list.

Technically, it’s grammatically optional in American English.

Example 2: If the shop is closed when we get there we’ll have to wait until next week.
If the shop is closed when we get there, we’ll have to wait until next week.



3. Apostrophes

Apostrophes are generally used in two instances:

For contractions (I’m planning to go tomorrow, if it’s not raining)

To show possession (Susan’s computer means the computer belongs to Susan)

They’re also used to indicate missing numbers in a year, ’89 for 1989 and ’07 for 2007.



4. Hyphens

Example:

Wrong: my 90 year old grandmother
Right: my 90-year-old grandmother



5. Loose or lose

Loose means not firmly or tightly in place.

Example:

Your shoelace is loose.
He might lose the money.



6. Could of, would of, should of

These are incorrect uses of contractions for I could have, I would have, or I should have.

Correct Example:

I should have gone to the reception, and could have, if Tom had been on time.

Slurring in speech results in the common grammar mistake of substituting of for have.



7. Affect and effect

Affect and effect are often confused, although one is a verb and the other a noun.

Affect is a verb that describes something that causes or influences change. Effect is what happens as a result of the change.

“Here’s a mnemonic: A is for action. Verbs are about action. Affect starts with an A, so it’s a verb.”

Correct Examples:

Not getting enough sleep will adversely affect your health.
The effect of not getting enough sleep is bad health.



8. There, their, they’re

There is a location, their shows possession by more than one person, and they’re is a contraction for they are.

Examples:

We live here not there.
They work there but it’s not their shop.
They’re happy to be home.



9. Your and you’re

Wrong: Your my inspiration.
Correct: You’re my inspiration.

Your is the possessive of you.
You’re is the contraction for you are.



10. Then and than

Use then when referring to time.
Than is used when comparing things.

Example:

I’m going to the library then to the store.
That is better than this one.

You can use Grammarly.com (no compensation received here) to check your writing.

Of course, there are some exceptions, to these rules, that are not discussed here.

Always check and recheck your writing for mistakes.

This article only covers 10 common grammar mistakes to avoid in your writing.

Remember that autocorrected writing must be checked for correct grammar usage.

Your Autoresponder and More

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

MLM (multi-level marketing) IS a legitimate business model. MLM is a marketing strategy in which the sales force is compensated not only for the sales they generate but also for the sales of the other salespeople that they recruit. This recruited sales force is referred to as the participant’s “downline”, and can provide multiple levels of compensation.


MLMs have been around for over a century, are legitimate, and they work for some people.


In multi-level marketing, companies basically promise a chance to leave your 9-5 job, be your own boss, make lots of money, and make new friends in the process.


There is an ongoing debate as to whether these companies and programs are legitimate business opportunities or not.


The reason for most of the confusion is that multi-level marketing companies follow a concept similar to a pyramid scheme, except for two significant differences:

One being members at any level of a multi-level marketing model can theoretically make income through the company’s products and/or services without signing up any new members.

The second difference is that members of any level in a multi-level marketing plan can earn more than the people who signed them up.


Multi-level marketing companies are legal although structured almost exactly like a pyramid scheme.


A pyramid scheme is a non-sustainable business that involves the exchange of money, usually in the form of a sign-up fee, and usually has no product or service.

Following are some major indicators of a pyramid scheme.

* Programs that focus more on recruitment of new people rather than the sale of a product or service to an end-user consumer.

* Plans that claim you will make money through continued growth of your “downline” rather than through your own sales of products.

* Programs that ask distributors to purchase expensive inventory. There are horror stories of people with a basement or garage full of merchandise that no one will buy.

* Plans that ask you to sign a contract or pay money to participate in a multi-level marketing program, or any business opportunity, without taking your time and reading all of the paperwork.

Talk the opportunity over with a spouse, knowledgeable friend, accountant, or lawyer. If you feel that you are being subjected to high-pressure sales tactics or are not being given enough time to review the details, go elsewhere.

* Products or services are simply vehicles for recruitment. The products may be gimmicks and/or overpriced, but even high-quality products may serve as a cover for recruitment activities.


According to the FTC, a pyramid scheme is defined as a company that specifically pays members for recruiting purposes only.


Check the FTC’s website.


To be super-successful in network marketing, you have to recruit new members.
It doesn’t matter how good your product or service is — the real money is in the flow of new recruits.


There’s the age-old debate that standard companies are set up like a pyramid, with a CEO at the top, some more officials under them, managers at the next lower level, and the team under the managers.


MLMs are completely different from standard companies.


Most companies don’t require their new employees to pay a sign-up fee to join, or have the majority of their product sales coming from their own employees, nor do most companies allow workers to personally recruit other employees into the business. HR does that.


Once you have found a legitimate multi-level marketing company that you want to be a part of, you must put in the work to make it profitable. If you want to succeed be disciplined and treat it like a business and be willing to follow advice from others who have made it.





Get Your Hosting and More

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website.

Online marketing is any form of advertising done on the internet. It takes on many shapes and forms and can be done organically for free or it can be paid for. Either approach features a number of effective strategies and methods to gain the desired outcome.


One of the primary concepts in the digital marketing industry is the sales funnel.


A sales funnel is a marketing concept that maps out the journey a customer goes through when making any kind of purchase. This model uses a funnel as an analogy because a large number of potential prospects may be available at the beginning of the sales process, but only a portion actually become paying customers.


Your prospects pass through different stages of your sales funnel from the first time they hear about your product or service until the moment they make a purchase.


You must have a clear business vision, develop a marketing strategy and define your target audience before you start building your sales funnel.


You can design your sales funnel with as many stages as you want, although there are generally four main ones that include awareness, interest, decision, and action.

Awareness

As your prospects become aware of you through various means such as email newsletter signups, online quizzes, ebooks, social media, Google, and more, they enter your sales funnel.


Your overall goal with this entire funnel and platform is to solve customer problems. When you know the problem, and build content to draw them in and then offer a product or service to solve their problem, things begin to happen. Getting to that stage takes work and you must first make them aware of you.


You’ve secured your prospects’ awareness once they’re in your funnel. That’s the first stage.



Interest

As a marketer, your goal is to move your prospects through the multiple stages that will take them from prospect to buyer. Now that they’re aware of you, build interest by establishing a relationship with them. Although you can use a lead magnet (a great offer) to get their email address, you must create a strong bond by being relatable, honest, and transparent in your follow-up process which is an email sequence.


Email marketing works as well as ever to drive quality traffic to your funnel. Emails are still as profitable as ever and when used correctly, along with your social media platforms, will always be a secret sales weapon.


Your funnel strategy should include sending traffic via organic blog posts SEO and podcasts which are also among the highest-converting forms of content marketing.



Decision

In the third stage, you want prospects to make a decision, and that’s not easy. You’ve done your storytelling and copywriting and have gotten them to click on your links, by using free methods.  If you’re using paid advertising, you can use re-targeting which gets you more exposure.


Now you need to present prospects with a great opportunity. For this, you can use an ongoing exchange of emails in which you offer something of value for free or show how much authority your products or services have, or show scarcity as in an offer for a limited time.



Action

The final stage of your sales funnel is getting prospects to take action. You must continue to follow up with more copy, by tracking, and using more email sequences. You’ve only just begun once your funnel is built. The work has only just begun and there is no shortcut.


You can automate your outreach strategy with various programs. The technical aspects of setting up an internet sales funnel include a lead capture page, a sales page, and an autoresponder.


In summary, a sales funnel is a multi-step, multi-modality process that moves prospective browsers into buyers. You’ll need to put in the time if you’re looking to eventually reap the benefits and results. Don’t limit your funnel traffic to one source unless you want your sales to be completely reliant on one platform. These are a few basic steps for setting up a sales funnel for your online marketing.



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by Rahimah Sultan

Although we are at the end of the first quarter of 2020, there are more marketing tactics that you need. You can still use the basics, as they always apply in marketing, along with some changes.

“In 2020, a lot of familiar best practices will get a facelift, and underutilized tactics and software will become more vital for data-driven decision making.”

Brandon Andersen discusses these in his article titled 18 Marketing Tactics You Need In 2020 which you can click here to read.



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by Rahimah Sultan

As we approach the end of the first quarter of 2020, you may want to review and revise your marketing plans if you haven’t already done so.

I found this article by Robin Colner titled A Guide to successful marketing in 2020. She covers the 10 most important actionable tips for marketing success in 2020.

She discusses mastering the disappearing art of storytelling by creating and posting stories with multiple images and calls-to-action daily on Facebook and Instagram using apps, increasing production of live-streamed video content through the creation of a series to explain your product and services, and experimenting with messenger bots to improve customer service.

 To get all the tips click here.



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