Archive for the ‘Marketing Success’ Category
Marketing Success
by Rahimah Sultan
One tactical marketing strategy is content marketing. It is based on generating and publishing useful information regularly to a targeted audience. In order to have success with it you must do more than just fill your blog with random posts or articles.
Your content must serve a purpose, and it must have a friendly tone that shows your personality and voice. It must be easy to read and well planned.
Click here to read The 5 Golden Rules of Content Marketing for more details.
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Internal Linking Strategy To Increase Blog Traffic
by Rahimah Sultan
Do you have an internal linking strategy to increase blog traffic? While searching for traffic opportunities, do not forget your blog, which is your most important source of traffic. It is SEO.
Your SEO starts on your page with internal linking. Check your entire blog to find which posts relate more to each other and interlink them. Look for tie-ins to previous posts. Connect your content with links to your products or services within your blog posts.
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3 Keys to Online Success
by Rahimah Sultan
Plenty of people want to make money online. You need the proper mindset and a willingness to stay the course. Do not fall for advertising touting scams of earning money for doing nothing or getting rich in 30 days or any other thing that sounds too good to be true. Success is not easy. Once you have decided to venture out into the Internet world for business, these three keys to online success will help.
Build an Online Presence
You must be willing to invest in yourself and your future business. Building an online presence is as simple as setting up a web page or a blog. First you need to purchase a domain name. Then I suggest setting up a WordPress blog using your actual name as the domain name. If your name is already in use, you can use a hyphen between your first and last name or use something like YourNameOnline.com or YourNameMarketing.com. Take time to come up with what you want to communicate as your business or your niche, because you will probably not be able to change it.
Create a Product for Sale Online
You may be wondering how you can create a product, especially if you are just thinking about starting a business online. Do you have something that you are truly good at and love doing? Do you have a hobby? Is there a subject that you know a lot about? If so, you have a good beginning point.
You can write an ebook detailing how to implement what you do or make short step-by-step videos demonstrating the process. You can blog about your expertise and put it into book form at a later date.
Drive Traffic to Your Product
Once you have your product you can sell it through your site. Join some safelists and traffic exchanges so you will have places to advertise. You will need a LCP (lead capture page) to get peoples’ name and email to start building a list. These will be filtered through a funnel via an autoresponder. As you are building your list, you are posting valuable content on your blog at least once a week. Less often will get you nowhere as far as an online presence is concerned.
You must be prepared to be “in” for the long haul, as things usually do not happen quickly. It takes patience, persistence, and perseverance as with any business. If you have money to invest, your progress can happen faster, but you can also lose a lot of money, especially if you are a newcomer to online business. There is a learning curve, so do not be too hasty. Check things out before diving in.
Setting up an online presence, creating a product to sell, and driving prospects to that product are the basics for making money online. If you are willing to do the work and stay the course, following these three keys to online success will help.
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3 Ideas for Internet Marketing Success
by Rahimah Sultan
If you are new to online business you probably need some help. Seek out someone who is a success in the area of your interest and approach them for mentoring. You can also do online searches for information.
With a small or new business, it is vital for your online marketing efforts to be a success so that you can attract new users to your site where they then find out what you have to offer. Visitors to your site need to feel that you are genuine and committed to your product. Here are three ideas for Internet marketing success.
Do Your Homework
If you are considering setting up a blog, first do some homework. Sure, it is easy for anyone to set up a blog and monetize it. But, there are several things to consider before doing so. What type of platform do you want and will it serve your purpose? What themes and plugins are available and are they compatible? How do you set up a blog with a secure user name and password, spam filters, and hacker security? These are the basics and the beginning of Internet marketing success.
Promotion Methods
Once your platform is set up what methods of promotion will you use. SEO is very important in getting your articles in front of viewers so that they see what products or services you are offering. Which social media platforms are you going to use and are they a good fit for you? Check your competition’s strategies for ideas, although you do not want to exactly copy anything. Put your own spin on things. Will you use paid promotion such as PPC and Google adwords?
Plan
Make a basic plan that allows for changes. Sometimes large changes to the plan will be necessary. You also need a marketing outline for promoting your business. Decide which avenues you will use and what your budget will look like.
No matter what product or service you offer, if you do not wholeheartedly believe in it, no one will take you seriously. You must be believable for people to want what you are offering. You need to have total belief in the success of your business, and you must commit to making it so.
Do your homework, choose promotion methods, and follow your plan. Using these three ideas for Internet marketing success will aid in getting visitors to your site to view your products and services.
Content Marketing Strategies
by Rahimah Sultan
What constitutes success in digital marketing and other disciplines? You need a good plan that begins with some research to determine which solutions might best suit your needs for content marketing strategies.
This article discusses four new studies that give insights into the right solutions. To be a successful marketer you need to deliver the information your audience wants when they want it.
Thousands of pieces of content were tracked that include how-to articles, lists, what posts, why posts, and videos.
Read the article here for the results on the Content Marketing Strategies studies.
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Focused Internet Marketing
by Rahimah Sultan
Focused Internet Marketing is simply remaining focused on what you’re doing whether it’s sending out Ads, writing an article, building a website or whatever. When writing an article for your blog you finish much quicker if you keep your focus. Having a routine is helpful. One of the things to consider is managing your energy. You’ll do your best “thinking” work when you have the most energy.
I read an article that lays out eight effective strategies to this end that include:
* Managing your energy not your time
* Preparing the night before
* Not opening email until noon
* Turning your phone off and leaving it in another room, and more.
The author references a report from the World Health Organization regarding life expectancy which turns out to be 24,820 days and he states “Once I realized this, I started thinking about how I could develop a better morning routine. I still have a lot to learn, but here are some strategies that you can use to get the most out of your 25,000 mornings.” He also says “What you do each morning is an indicator of how you approach your entire day.”
Do consider these tips for your Focused Internet Marketing.
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6 Advertising Tips
by Rahimah Sultan
There are many options available for advertising your business. Six advertising tips are listed here that could be the best way to reach larger audiences within a short period of time for the least amount of money.
Create a website
You can create a website and then place a link to it on other sources that accept ads.
You can optimize your pages and submit them to search engines. Some take money for placing an ad or link on their website, some take money only if a visitor clicks on the link or website and some take money only if the visitor visits a link and buys a product or service. There are many options available for the type of ad to be placed. These include pop-up ads, banner ads, wallpaper ads, video ads, etc. A low-budget option is sending emails to targeted customers.
Presentations of your products
Another way to advertise is giving presentations for your products. Brochures and business cards can be inserted into the business presentation package. Be sure to have accurately designed business cards that include all the vital information about the business like the name of the company, location, services provided, hours, phone number, cell number and contact person. Personalized business cards are a good way to reach customers.
Distribute newsletters with information about your latest offers and discounts. Informational letters of a page length and e-mails can also be sent on a regular basis.
All of this can be accomplished a lot easier by contacting companies who can provide the mailing list of a particular locality, for a small price. You can check the yellow pages for such companies. After getting the information get in touch with the company to get a copy of the latest mailing list. The fees differ from company to company.
Yellow pages
All businesses both large and small place ads in the yellow pages and have benefited. When you place the ad you should include your contact information and products and services.
Radio and TV stations
Radio and TV stations offer better prices during non-peak times, especially after midnight. Check with your local stations for pricing, time slots and discounts.
Newspapers
One can always use newspapers for advertising. First decide on your target audience – age group, sex, and location. Then choose the local newspaper and section where the ad will be placed depending on the audience to be targeted. The classified section of newspapers has special offers. Check the details of the pricing structure for the size of the advertisements, number of words, font size, etc.
Word of mouth
Last but not least, there’s always word of mouth. You can grow your network by joining organizations that deal with advertising like trade associations and chambers of commerce. Active participation in events of these organizations eventually helps you to reach a larger number of prospective clients.
Start using these 6 advertising tips in your business today.
Multi-Level Marketing Tips
by Rahimah Sultan
For those who have not saved enough there is a need for alternative ways to either save more or generate supplemental income starting now, and continuing throughout retirement. You may be one of those people for whom multi-level marketing is a good fit. Or you may just want to be involved in activities that keep you busy, relevant, in good health, and connected to others.
If you’re considering Multi-level Marketing Read Multi-Level Marketing For Additional Income.
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