Archive for the ‘Online Marketing’ Category
9 Social Media Marketing Trends You Should Know About
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.
At times, social media marketing barely seems worth the risk.
You meet a lot of challenges whether you have a strong social presence or just enough to exist.
Nevertheless few consider quitting social media completely. So, how do you proceed to take full advantage of its benefits and minimize its stumbling blocks?
Going forward, you should adjust your social media strategy beginning now.
1. Since any given platform could disappear, change its algorithm, or be banned at any moment, you should put more energy into your message and cultivate an audience that will subscribe to your emails or newsletter so that no matter what happens to any platform, you’ll still have your audience.
You must be ready for a social media platform to become unavailable or worthless at a moment’s notice.
2. Think about how you can best own your own community. Having control over an area that’s explicitly dedicated to your community can give you more insights into your customers and also help you wrestle control of your audience from the big social media giants, whose algorithms we are all obligated to.
3. You can’t afford a set-it-and-forget-it attitude toward social.
Strategies must be agile, principled, and people-first. They must be capable of navigating not just the algorithm but the social and political effects of being present online.
You should double down on social listening and responsiveness. Use social listening tools to detect sentiment shifts early and be able to engage empathetically and promptly with your audience, especially during crises.
4. When your audience stops trusting platforms, they’ll die away, and you can’t build your entire audience in rented spaces anymore. We’ve already seen instability across platforms, and it’s getting worse. There’s more fragmentation, more distrust, and more noise.
In the future, you should invest in:
Owned audience growth (email, community, exclusive content hubs)
Selective omnipresence (trusted third-party spaces matter more than ever)
Direct value exchanges (content-for-access models)
With the last ten-year slide in search traffic (made worse by AI-powered answers and zero-click search features) and the “for you” trend in social media feeds, now you should distribute your content in as many places as your target audience spends time and basically change the overall strategy of your owned media (your blog, website, email newsletters, etc.).
Although big follower counts sound impressive, they are unimportant if your social media content doesn’t deliver value. So, rethink what you publish in the future.
5. Social media is just media now, no longer social. They’re broadcast networks with opaque algorithms and no loyalty.
So, you need to stop chasing followers and start extending your brand footprint through zero-click content. Every post is an ad for your thinking, not a teaser for your blog posts. The win isn’t the click — it’s when someone chooses to seek you out because you didn’t include one.
That means every touchpoint must deliver standalone value. No fluff, no read more. And it raises the bar on your owned media: If someone lands there, it better be worth the trip. In the future, success on social won’t be about conversation. It’ll be about creating curiosity, the kind that compels people to leave the scroll and find you.
6. Going forward, the winners will not just chase followers but will focus on trading value for attention, using data for data for personalization, and time for transformation. These very small interactions build trust outside any platform. Although the social landscape will remain ever-changing, meaningful audience relationships are yours forever.
7. You should lean into user-generated content and word-of-mouth marketing. Audiences don’t trust organizations, but they trust their peers. Avoid talking about yourself and magnify content from others. Social should be a place to add merit to your customers and not sell to them.
8. Be more natural with your social media engagement. More and more people are using platforms like Instagram, YouTube, and Reddit to start their search journey. They want first-hand perspectives and genuine conversations.
Prioritize genuine engagement, user-generated content, and creator collaborations. It’s essential to diversify your platform presence to meet users where they start their information gathering. In this evolving landscape, monitoring platform governance and adapting to policy changes will be essential.
9. As with any channel, the best content strategy includes a combination of post types, including those for brand awareness and emotional awareness, authority-building posts (focused on education), conversational posts based on an offer, and sometimes a promotional post for products/services. The fundamentals of a good content strategy haven’t changed, just the how.
Social media has always been an active marketing method. Change is expected and will continue.
If you adjust your social media strategy now, with these 9 Social Media Marketing Trends You should Know About, in mind, you’ll be ready to survive the changes.
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Do You Have a Digital Marketing Strategy?
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.
When considering the best marketing strategy to use in your business, you should clearly understand your product and demographics to be effective.
For growing your online visibility, develop a plan for using different channels to do so. In this plan, you should consider factors such as your target audience, strengths and weaknesses, and your competitors.
To help you decide which marketing channels to use or test, check data from across your business, your target audience, and how you want to communicate your message or brand.
We’re NOT talking tactics, but actual strategy.
You can read the article here
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Developing Your Digital Marketing Strategy
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.
As a marketer, considering the creation of the best marketing strategy, you need to have a clear understanding of your business, product, and demographics before choosing one that will be effective for your needs.
To grow your online visibility, you need a plan for using different channels to do so. In this plan, you should consider factors such as your target audience, strengths and weaknesses, and your competitors.
To help you decide which marketing channels to use or test, check data from across your business, your target audience, and how you want to communicate your… Read Article
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Developing Your Digital Marketing Strategy
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
As a marketer, considering the creation of the best marketing strategy, you need to have a clear understanding of your business, product, and demographics before choosing one that will be effective for your needs.
To grow your online visibility, you need a plan for using different channels to do so. In this plan, you should consider factors such as your target audience, strengths and weaknesses, and your competitors.
To help you decide which marketing channels to use or test, check data from across your business, your target audience, and how you want to communicate your message or brand.
We’re NOT talking tactics here, but actual strategy. Tactics are what you use to implement your strategy.
What is a marketing strategy?
When developing your digital marketing strategy, there are a few key elements to consider.
1. Understand Your Customer
Your digital marketing strategy will not be successful unless you have a clear understanding of who is buying your product, why they’re buying it, and where they buy it.
1. Create a profile of your audience using data and demographics
2. Speak your customers’ language
3. Understand what their pain points are and how to switch on emotions
4. To help customize content and predict buying patterns, create buyer personas
5. Be culturally aware
6. Consider influencer partnerships
7. Focus on results and action-oriented experience rather than your product
8. Use automation tools to segment and target
2. Review
Creating an effective strategy requires auditing and assessing. You need to know the digital marketing channels and assets you currently have and use.
So conduct a complete channel and content audit and include everything on a spreadsheet for a full picture of your marketing activities across owned, earned, and paid media.
Then link each part to your goals. If your main goal is to drive revenue, look at each channel and asset (you may only want to look at top performers if you have a lot of content) and map it to revenue.
By doing this, you’ll get a better understanding of what is currently driving revenue and what isn’t. You can then put more effort into what’s successful explore new content pieces or channels for any further effect.
3. Focus on the End Result
In marketing and product development, there’s usually more emphasis on product and revenue than on the products’ purpose.
What really matters is to whom you’re marketing and why. When you demonstrate what the product does, people will remember why they need it in the first place.
4. Review and Improve
When developing your digital marketing strategy, you must include KPIs (key performance indicators that fit with your crucial business goals.
Have a plan in place to understand your goals and objectives and monitor the metrics to get insights about the KPIs that matter. To do this:
~ Forget about vanity metrics(numbers that aren’t crucial to long-term success like Facebook likes
~ Use KPIs to measure success, but don’t have them set in stone
~ Set up continuous intervals for understanding, analyzing, measuring, and reporting
~ Know how to isolate critical metrics if it seems like something is not working
What are the most effective digital marketing strategies?
The digital marketing strategies you’ll use depend on your needs and goals – to grow leads or build brand awareness.
Any strategy you use should align with your brand and message. Here are a few that are proven to get results and help you build online visibility and generate leads.
Content Marketing
Offer valuable content and use digital channels to promote it. An example is tying an Instagram post to a specific offer using a landing page. This could be done by promoting an E-book that is relevant to your audience which contains a form to get a visitors’ details.
When using content marketing, don’t stick to just one content type. You can use a blog, create videos, create a valuable E-book, or host a webinar using in-house staff or experts to drive leads and engagement.
Social Media Marketing
You can reach and influence 4.6 billion people across the globe with social media marketing. And depending on the network, you can target specific age groups and locations. While you can use social media for brand, product, or service promotion, it can also be used in developing a community. This will allow you to have meaningful engagement with prospects or customers and create brand advocates that will promote your brand without being asked. Each channel requires its own strategy and metrics.
SEO
SEO (Search Engine Optimization) is an important digital marketing strategy for making your brand, product, or service more visible online.
The goal of SEO is to optimize your content – a homepage, landing page or blog – so it gets found easily by existing and prospective customers. It not only helps to drive traffic but improves user experience and helps boost your authority.
A few elements of SEO you should consider are:
Keywords
Backlinks
Links
Meta descriptions
Images
and
The key is to use SEO to target the people searching online that are most likely to be interested in what you’re offering.
Paid Advertising
Organic marketing can go a long way to help drive traffic and generate leads, but using a paid channel can help you to be targeted and reach different audiences.
These are only a few of the most effective digital marketing strategies.
So know your business, product, and demographics before developing your digital marketing strategy then choose the most effective one for your needs.
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Autoresponders Are A Must for Your Online Business
By Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Are you just starting an online Business? Then, you might not know a lot about autoresponders. They are computer programs that automatically answer emails sent to them.
Autoresponders help automate your business which saves a lot of time. If you use them correctly, you can generate a lot of business.
Saving time and generating income are the two main reasons for using autoresponders. You’ll need an email marketing application to send out autoresponders. Do an online search for “autoresponders” and you’ll find many to choose from and you can select the one best suited to your needs. Autoresponders are a must for your online business.
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What’s in the Future for Affiliate Marketing?
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Although you may not know the term “affiliate marketing,” it’s probably something you’ve seen in your online browsing. It’s a method of marketing involving a website (or several sites) promoting products and services for other companies and earning a commission through a referral system.
In the digital world, affiliate marketing has gained significant attention as a profitable business model for both companies and individuals. You have the opportunity to earn passive income for every successful sale, in the form of commissions, by promoting products and services.
Check out this site for statistics for affiliate marketing in 2023 and beyond.
Affiliate marketing is one of the most powerful digital channels for those looking to reach their target audiences and drive growth. You need to stay ahead of the game and prepare for the future, as technology evolves.
As more businesses embrace it as an essential part of their digital strategies, affiliate marketing will dynamically shift over the next few years.
Expect to see consumer behavior rapidly change in the future, due to increasing demand for personalization which could have major implications for affiliate marketing strategies. Brands will have to design their campaigns and offers according to this new reality.
New technologies such as artificial intelligence (AI), machine learning (ML), and predictive analytics (PA) will play a more significant role in assisting businesses with the optimization of their affiliate campaigns for the greatest effectiveness.
Is affiliate marketing still profitable?
Affiliate marketing is very profitable. With the rise of e-commerce and online platforms, numerous opportunities have opened up for affiliates to make income by promoting products and receiving commissions.
If affiliates focus on effective marketing strategies, good quality content, and target relevant audiences, they can continue to produce sizeable profits with affiliate marketing.
Following are six factors that make affiliate marketing profitable:
1. Niche Selection
To be successful you must choose the right niche; one that has a high demand for products/services and a large target audience. You can do thorough market research to identify untapped niche potential using tools like Google Trends, Amazon Best Sellers, and niche-specific forums.
2. Building Trust
Your audience must know, like, and trust you and perceive you as an authority in your niche, and trust your recommendations. Create high-quality content, with value, that establishes your expertise. You can engage with your audience through social media, blog comments, and email newsletters. To build trust with your audience, be transparent and authentic.
3. Strategic Promotion
The key to maximizing your affiliate marketing profits is effective promotion. Tailor your promotional strategies to your audience’s preferences and behaviors. To reach your audience effectively, leverage diverse channels such as content marketing, SEO, social media, and email marketing. To optimize your efforts, test different promotional methods and track the results.
4. Diversifying Income Streams
Although affiliate programs can be a profitable source of income, diversification of income streams can improve your profitability. Think about other monetization methods such as display advertising, sponsored content, digital products, and creating products or services of your own. Diversification can help protect your income and lessen any possible risk.
5. Adapting to Market Trends
Your affiliate marketing strategies should evolve just as the digital landscape is constantly evolving. Stay up to date with industry developments, consumer preferences, and the latest market trends. You can position yourself for long-term profitability, in the affiliate marketing world, by adapting to change and staying ahead of the game.
6. Consistency and Persistence
Success with affiliate marketing doesn’t happen overnight. You must be persistent and put in effort. Keep focused on your goals at all times. Over time, your efforts will pay off if you keep learning, experimenting, and perfecting your strategies.
What are the potential earning opportunities in affiliate marketing?
If you’re committed and put in the effort, affiliate marketing offers an abundance of opportunities. If you want a side hustle to make money or build a full-time online business, then affiliate marketing can be a good career option.
Here are some potential earning opportunities.
Commission-Based Earnings
As an affiliate, you earn money (a commission) for each successful referral or sale you make through your unique affiliate link. Commission rates vary from a small percentage of the product’s price to a fixed amount per sale, depending on the affiliate program and the niche you’re in.
High-commission Products
Some niches offer high-commission products or services. These usually have a higher price tag which results in greater commission payouts. They can include high-end technology, luxury goods, or premium services and lead to higher earnings per sale. Recognizing these types of products in your niche can substantially impact your overall earnings.
Recurring Commissions
There are affiliate programs that offer recurring commissions and are known as passive income streams. They provide affiliates with commissions on the initial sale and on subsequent recurring payments made by the referred customer. These programs provide affiliates with a commission not just on the initial sale but also on subsequent recurring payments made by the referred customer. These include membership sites, software-as-a-service (SaaS) products, and subscription-based services, to name a few. These are big moneymakers. Developing a customer base that keeps up their subscriptions can result in a steady flow of recurring commissions.
Affiliate Networks and Aggregators
Affiliate networks and aggregators act as intermediaries between affiliates and advertisers. These platforms bring together a wide range of affiliate programs from different brands and companies. Joining such networks allows you to access multiple affiliate programs, expand your product offerings, and potentially increase your earnings. Popular affiliate networks include Amazon Associates, ShareASale
, and CJ Affiliate.
Multi-Tier Affiliate Programs
An additional earning opportunity is multi-tier affiliate programs. With these, you can earn commissions on your own sales and on the sales from others (sub-affiliates) that you refer to the program.
Sponsored Content Collaborations
As your business grows, you may be presented with the opportunity to collaborate with companies and brands on sponsored content. Sponsored content is about getting paid to display products or services through various channels like media posts, blog posts, social media, videos, and more.
Display Advertising
When you’ve gained significant traffic on your blog or website, you can use display advertising to monetize it. Google AdSense is a great platform for this. You can place their ads on your site, and earn money every time someone clicks on them. Although display advertising will not be your primary focus for your affiliate marketing business, it can complement your affiliate earnings and generate passive income.
Digital Products and Courses
When you become an authority in your niche, you can design your own digital products and sell them. These can include online courses, e-books, video tutorials, or other educational content. When you sell your own products, the full profit is yours without sharing commissions with affiliate programs, potentially increasing your income.
Influencer Marketing and Brand Partnerships
As your online presence grows, you could draw the attention of brands looking for influencers to promote their products and services. These partnerships can lead to product reviews, sponsored posts, or brand ambassadorship. Collaborating in this way can open up more earning prospects because you can negotiate compensation based on your influence and reach.
Scaling and Expansion
Scaling and expanding your business is one of the exciting phases of your affiliate marketing business.
While you’re gaining experience, optimize your strategies, and develop a loyal audience. Then you can duplicate your success in different niches or target different geographical markets.
Scaling your affiliate marketing business allows you to increase your earnings and reach a broader audience.
Affiliate marketing is very profitable and becoming more so all the time. I hope this article gives you a glimpse of what’s in the future for affiliate marketing.
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How to Write Great Blog Articles People Want to Read
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
If you publish a blog post or article and no one reads it, it’s still a post. Anyone can write one, although not everyone knows how to write great blog posts/articles people want to read.
Obviously, you first have to choose a topic.
How do you choose a topic?
If you’re familiar with a particular niche, you probably already have plenty of ideas you want to use. If not, then write about things people are searching for. If there are lots of searches, month after month on certain topics, that’s probably what people want to read about.
Here are some free tools for keyword research and SEO content optimization:
Moz.com
Google Keyword Planner
AHREFS
Semrush
Once you’ve chosen a topic, you need an angle or a viewpoint for your post or a direction. Choose an objective for your post/article.
That may be:
Sharing a solution to a tough problem
Refining an overwhelming topic into something understandable
Telling a suspenseful and emotional story that teaches a lesson
Identifying key trends on a topic, and using them to predict the future
Contributing original information about a field through your research and investigation
Now that you have a topic, select your format. Will it be a listicle or a how-to article?
1. A listicle format, also known as a list-post, are articles structured around lists. For example:
15 Blogging Tips For Beginners
10 Best Online Marketing Tools
10 Quick SEO Tips To Increase Organic Traffic
25 Tips For Content Marketing
50 Best Travel Tips: Advice From A Professional Traveler
2. A how-to article is self-explanatory, in that it shows how to perform a certain task. For example:
How To Start A Blog
How To Promote Your Business
How To Grow Your Business
How To Use Social Media To Grow Your Business
How To Write Great Blog Articles
Now that you have a topic and format, how do you write an article or a post that will rank on Google?
To write an article or a blog post that will rank on Google, you need to know about SEO (search engine optimization), the process of optimizing your site and content for search engines such as Google.
If your article or post is well optimized for a search engine, the higher you’ll rank on Google and it will have more visibility within the search results.
If SEO is well done, the ROI on your time and the money you’ve spent can be exceptionally high. When you’ve achieved a high rank for keywords that are directing traffic and sales to your site, you’re essentially getting “free” leads.
Of course, these organic leads are not totally free, since you’ve invested time and probably some money into your SEO efforts. But, unlike paid ads, organic traffic is a free source that keeps on giving.
Of the couple hundred plus Google ranking factors, there are three key areas you’ll need to familiarize yourself with:
On-page ranking factors—which relate to the content on your pages like keywords, title tags, and images that give Google a good understanding of your page.
Off-page ranking factors—that relate to indicators outside of your site like backlinks and social signals.
Technical ranking factors—which relate to your site’s performance such as accessibility, mobile compatibility, load speed, and more.
Now it’s time to write, but it’s really difficult to sit down and write from scratch – staring at a blank sheet of paper or a blank screen on your computer is daunting.
Since you’ve done research for keywords and decided on a topic, create an outline. With an outline, you just fill in the gaps. You don’t have to write an outline from scratch either. Use a template or make your own.
You’ll need to include:
1. The key takeaways for your readers
2. A smart headline
3. Arrange the major themes and section of the blog article outline
4. Insert relevant sources and any additional data and studies
5. Trim and clean up the outline
6. Write your article
Write a first draft using Google Docs or whatever program you prefer. Put down everything you think you’ll use pertaining to the article subject.
Now pick out a few key points as topics to discuss and use those for headings. Know that people like to skim before committing to reading an entire article. This gets you into formatting. Use each major key point as a heading for the different sections in the article. Be sure these headings are clear for easy skimming.
Break up the paragraphs into short paragraphs of no more than four sentences. You should vary the sentence length to make for easier reading.
Use bolding for emphasis, bullets, and numbered lists.
For complex points (or just for fun) you can add images, tables, charts, and infographics.
Be sure your article shows up well on mobile. Otherwise, your content – no matter how incredible – will not rank.
When you start writing you’ll need to come up with a great headline and introduction. So, state the problem you’ll write about, go into the details of solving it, then offer a solution.
Use the following points as a guideline.
1. Make your introduction catchy but authoritative.
2. The length of the article should be about 1,000 words minimum, depending on the subject matter. Content length varies by industry.
3. Sprinkle target keywords and similar ones throughout the article without going overboard and include important keywords early and frequently, of course, without overdoing them.
4. Use appropriate verbiage so as not to alienate your audience. Write in the first person and conversationally.
Links are very important because they keep viewers on your site and they build trust in Google’s eyes.
Some important ones are:
External links to amazing resources such as marketing tools
Internal links on your site – each blog article should include at least 2-3 links to other pages on your blog or main site
Make sure your anchor text actually links to something relevant. Don’t link the phrase “how to build a list” to an article about affiliate marketing.
In summary choosing your topic, angle, and format and putting effort into your content is a recipe for organic success.
Using this information on how to write great blog articles people want to read will enable you to get started writing great blog posts that people want to read.
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Generate Brand Awareness With Content Marketing
By Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
You can generate brand awareness, persuade customers to take action, and drive revenue with an engaging content marketing strategy.
There are many types of platforms, channels, and media encompassed in content marketing. This is a review of what you need for content marketing success, moving forward, and some of the best content marketing tools.
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How to Get Started Blogging Now
By Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Individuals once kept online journals or diaries known as weblogs which later became blogs. This term is also known as a verb that means to add information or posts. Blogging has become progressively easier since the mid-1990s with easy-to-use publishing tools and is now the main way for self-publishing.
Whether you’re just starting with writing or are looking for clients, blogging is a fun versatile skill you can learn.
Although blogging isn’t a short-term endeavor, with time and consistent effort you can earn a lot of money, but you won’t get rich overnight.
If you have an idea that you’re really interested in, a proven strategy, patience and discipline to tend to your blog every day, over time you’ll build a valuable asset that can continue to earn you money for years to come.
What do you need to know about blogging?
If you want to launch your own blog, you’ll need to decide how you want to monetize it.
You can start a blog on any topic that interests you. This will give an opportunity to draw an audience. Once you’ve attracted an audience, there are plenty of ways to monetize your blog.
When launching your own blog from scratch, the time and effort you put in and the monetization methods you use determine how much and how fast you grow your blogging income. In this article, you’ll learn how to get started blogging now.
Following are 6 steps for getting started:
Step #1: Idea
You need to decide what you’re going to write about. What are your passions and interests?
In order to maintain the motivation and discipline to keep going, you must find something you enjoy and would want to absorb yourself in learning and writing about every day.
If you’re a beginner blogger, make sure there are others who share this interest and don’t make your topic too broad.
A blog about movies is too broad. On the other hand, one about movies from the Golden Age of Hollywood is more specific.
Rather than blogging from the position of an expert – which you don’t have to be – you can chronicle your journey and have your readers along for this ride.
Step #2: Name and publishing platform
You’ll need to choose a unique and interesting name and a platform for your blog. You want a name that clearly identifies what your blog is about and one that people “get” at first glance.
Definitely choose a “.com” extension as that’s what people search for and expect.
There are lots of paid and free options for publishing platforms available to new bloggers. WordPress is highly recommended as you can quickly and easily set up your blog for free and it’s safe and secure and easy to manage and customize.
Step #3: Editorial calendar
Take the time to plan your first few weeks or months of content so you’ll be set for success and then you’ll never be stuck figuring out what to write about when you should already be writing.
You can check out similar content on other blogs for ideas and you can write on those topics. Just know that what makes your blog unique is your voice and perspective – YOU.
Step #4: Write
Now it’s time to start writing your content. You need to have a great headline, be relevant and useful, or be entertaining depending on your topic. Keep people engaged and give them a reason to keep reading.
People love personal stories, how-tos, and reviews. Be creative when it comes to your ideas, formats, and formulas.
It’s your blog and you have the freedom to do as you wish.
Step #5: Audience
There are many ways to build your audience, although SEO (search engine optimization) is one of the main ones.
You can also build your blog audience with social media.
Be sure your content is high quality. You have to produce several drafts of content and several edits before posting. Don’t just publish the first thing you write.
Keep in mind that, in most niches, longer blog posts of 1,000 to 2,000 words have a tendency to rank better on Google than shorter ones.
Step #6: Monetization and promotional strategies
Even if you’re a beginner blogger, create your monetization and promotion strategies.
A few ways to do this include:
Ad networks
Sponsored content arrangements
Affiliate deals
Coaching or consulting services
Selling your own products
And more
You probably won’t be trying to monetize your blog right off, because it’s difficult to make money until you’ve started to grow your audience.
So, it’s essential you start building an email list right away — even if you think you’re not ready.
When you have an email list, you have permission to keep in contact with people who have shown interest in what you’re writing about and they have taken an action by subscribing.
This is key to monetizing because, in time, you can market affiliate deals or your own products or services to your list. The longer they remain on your list reading your blog, the more loyal to you they’re likely to be.
What should you do before you start blogging?
If you’re considering setting up a blog, you need to start building your list on the first day.
Despite the popularity of social media channels, email marketing remains one of the most used digital marketing techniques.
What are the best blogging platforms?
See this article for a guide to the best blogging platforms.
Blogging isn’t a strategy to get rich quickly. Time, patience, effort, and discipline are required.
These things coupled with a good idea can have you earning extra money, even if you’re a beginner.
Use these tips on how to get started blogging now to set up your blog and start creating some extra income today.
Are You Using Autoresponders to Follow Up With Your Lists?
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links on this website. There is no expense to you.
As the term suggests, autoresponders automate your email marketing which saves you time.
If you set up your autoresponders correctly, subscribers receive the right messages from you at the right time without you having to send them manually.
There are a lot of powerful, free autoresponder tools online to help you grow your email list and nurture leads.
Why do you need an autoresponder email service?
As a marketer, you can use autoresponders to set up a series of emails and then send those messages automatically based on certain rules, conditions, and user actions.
For example:
Lots of bloggers use an autoresponder sequence to notify existing subscribers of new posts on their blog or to welcome new subscribers.
There are various types including stand-alone autoresponders specifically designed to automate the sending of pre-written email sequences based on triggers, such as a customer signing up for a newsletter.
With the correct autoresponder, you can create advanced workflows that automatically send the right email to the right person, at the correct time.
Automated emails can re-engage disinterested buyers and keep them engaged, drive more people to your website, get you more sales, and more.
So, should you stop manually sending out autoresponder messages?
The answer is no, since email automation isn’t always the best way to go.
There will be lots of times when it will make more sense to send them manually.
For instance, sales announcements and general news updates, messages celebrating festive occasions and seasonal promotions.
What are the best free autoresponders?
You can get autoresponders from most top email marketing companies, however, when you’re just starting out, paying for email marketing can add a lot of expense to your website-building costs.
Following are some of the best free autoresponder tools to help you get started no matter what size budget you have.
1. Constant Contact
According to research, Constant Contact is the best email marketing software in the world.
Pros
Some of the pros include:
~ You can sign up for a free trial without entering your credit card details. You’re charged only if you actively choose to continue using it.
~ It’s fast and easy to create an account. Just click a few options and Constant Contact will display some helpful resources based on your answers.
~ If you have a WordPress website, enter your website’s URL and get a unique branded email template with the colors, images, and logos from your site.
~ Choose from a hundred plus ready-made email templates.
~ The drag-and-drop functionality is very easy to use, even for beginners, which is especially helpful if you are new to email marketing.
~ The Constant Contact support team is easy to reach via live chat software, phone, and email.
~ There’s also a library of resources and online training. In the United States, you can even go to their in-person live seminars.
Cons
A couple of cons:
~ Constant Contact doesn’t offer a free-forever plan. After the 60-day free trial, you’ll need to pay in order to keep using your email list. If you want to continue, you can get 20% off using the Constant Contact coupon.
~ After the free trial period, to keep using the automated features, you’ll need to pay for the Email Plus plan.
Pricing
Constant Contact’s Lite plan starts at $12 per month. However, if you want to use the email automation templates, you’ll need the Standard plan, which starts at $35 per month. For custom automations, the Premium plan starts at $80 per month.
2. Brevo, formerly known as Sendinblue, is a marketing automation platform that combines both email and SMS marketing, so you can send SMS text messages to your WordPress users.
They’re one of the fastest-growing email autoresponder platforms in Europe.
Pros
~ Brevo has a generous free-forever plan that allows you to store as many email contacts as you want. You’re just limited by how many emails you can send each day.
~ The majority of Brevo’s tools are available on their free plan including the digital marketing automation tools.
~ On the free plan, you get access to email support, so you can contact the support team if you’re having problems.
Brevo’s marketing automation tool has a user-friendly drag-and-drop Workflow Editor that allows you to create powerful automations without having to write any code or learn complex tools.
~ You can track the actions that each contact takes on your website, like purchasing a product, and send transactional emails based on their behavior.
~ Brevo has a fully customizable sign-up form so you can add email subscriptions to your WordPress blog or website.
~ There are over 40 responsive email templates that look just as good on mobile and smartphones, as on mobile devices. With the intuitive drag-and-drop editor you can also create your own templates.
~ If you are creating an email marketing campaign for a client, then they may have provided some ready-made HTML assets. To save time, you can upload these HTML templates to Brevo, and then use them as the basis for your campaign.
Cons
~ All emails sent from a free plan have Brevo’s branding, which can make your campaigns look non-professional. The paid Starter plan also has the Brevo branding, which can be removed by purchasing a $10.80 per month addon.
~ Although the marketing automation tools are included in the free plan, these tools are limited to 2000 contacts on both the free and Starter plans which can make it hard to grow your email list.
~ The free plan has a 300 emails per day limit which can seem like a lot when you are just starting out, but you can hit this limit very quickly. With that in mind, you shouldn’t choose Brevo simply because they offer a free-forever plan.
Pricing
Unlike some other email providers, Brevo’s free plan is completely free, forever, with no limit on how many contacts you can create.
If you need to send more than 300 emails a day, you’ll have to upgrade to one of their paid plans, which start at $8.08 per month.
But, be aware that Brevo’s plans are always based on how many emails you send each month, and not on the size of your email list.
3. HubSpot is a popular marketing automation platform and one of the best CMRs for small businesses. They have a free plan that’s a perfect introduction to HubSpot’s all-in-one marketing platform.
Pros
~ The free plan includes a CRM that creates a contact record for each subscriber. You can use this information to create personalized email campaigns that feature the most relevant subject lines, links, attachments, and content.
~ HubSpot’s free plan includes many tools that can complement your email marketing. This includes a popup form builder, live chat, ad management, and more.
~ The email editor has an intuitive drag-and-drop interface that lets you easily create a call to action, add images, and customize the email to match your own branding.
~ You can schedule emails to arrive in the subscriber’s inbox at the best time, regardless of time zone differences.
~ Optimize your emails for different devices.
~ HubSpot has a selection of goal-based templates that you can choose from, or you can build your emails entirely from scratch.
~ You can use HubSpot’s email analytics tool to analyze your campaigns.
~ Integrates with Uncanny Automator, which is one of the best marketing automation tools for small businesses. You can use Uncanny Automator to automatically add visitors, customers, and event attendees to your HubSpot mailing lists.
Cons
~ You cannot remove the HubSpot branding on the free plan, which can make your business seem less professional.
~ You’re limited to 2,000 emails per month and 1,000,000 contacts with the free plan.
~ Advanced features like A/B split testing and email segmentation are only included in HubSpot’s higher-tiered paid plans. When your business starts growing, you may need to upgrade to a paid plan to get the most out of your email list.
Pricing
The free plan allows 2,000 emails per month and a generous 1,000,000 contacts. It also comes with all of HubSpot’s free tools, including a CRM, forms, landing pages, live chat, and more.
Paid plans start at $15/month per 1,000 subscribers.
4. GetResponse is an all-in-one email marketing platform.
~ It’s built to help you grow your audience, engage with customers, and make more money online without having to hire huge team to manage it all. And more than 100,000+ businesses trust them to help them do just that.
~ Additionally, they’re GDPR compliant and offer award-winning 24/7 customer support in eight different languages.
~ With GetResponse’s autoresponder, you can connect and build relationships with new subscribers without lifting a finger.
~ Plus, you can recycle old content, sell your products, celebrate milestones, etc.
~ GetResponse offers special tiers for mid-sized and larger companies.
~ They have a 30-day free trial.
You’ll have to upgrade to a higher plan if you need more than one user or sales funnel. Plus, you get an automation builder with five workflows on the Plus plan.
5. AWeber, founded in 1998, is one of the most established autoresponder tools. This popular email marketing service has powerful autoresponder features and also offers a free plan that lets you send 3,000 emails per month to 500 subscribers.
Pros
~ AWeber’s free plan contains all the elements you’d expect from a premium plan, including a drag-and-drop editor, hundreds of templates, and access to thousands of professional stock images.
~ Easily add AWeber to your WordPress website using the.
~ Ready-made landing page templates so you can create high-converting landing pages for your email campaigns.
~ AWeber has powerful automation and segmentation tools that allow you to create some very detailed autoresponder series.
~ Integrates with lots of other services, including OptinMonster, Unbounce, Elegant Themes. Etc.
~ If you’re selling online, AWeber integrates with all the top eCommerce solutions, including Easy Digital Downloads, WooCommerce, Etsy, Shopify, and others.
~ On the free plan, you can access all the support materials, including master class sessions and live webinars.
~ AWeber regularly brings out new features that all customers can access, including those on the free plan.
~ It allows subscribers to fill out forms, purchase products, book meetings, and more without leaving their inboxes with the AMP interactive email feature.
~ You can web push notifications to people who’ve opted into receiving them.
~ They offer 24/7 customer support.
Cons
~ AWeber’s free plan limits you to 3,000 emails per month and 500 subscribers.
~ You’re limited to 1 landing page and 1 email automation.
~ The free version has the AWeber branding, with no way to remove it.
~ If you do upgrade, then AWeber definitely isn’t the cheapest option out there. It has more features than some other email autoresponders, but they are pricey.
Pricing You can send 3,000 emails per month to 500 subscribers using the free AWeber plan. If you want to add more contacts or send unlimited emails, you’ll need to upgrade to one of the pro plans, which start at $12.50 per month when billed annually.
This list only covers 5 autoresponders. According to research these are the best out there.
If you want to start or grow an email list, make more sales as an ecommerce store or service provider, or nurture visitor relationships, you need an email autoresponder.
Just carefully do your research and choose the best one for your purpose, because you may not be able to change things later.
So, are you using autoresponders to follow up with your lists?
Try this viral mailer that pays