Archive for the ‘Promote Your Business’ Category

August 8th, 2020

Writing Great Blog Posts (Part 2)






In my last article I covered writing great blog post headlines. If you missed it Click here to read Part 1



Now that you’ve intrigued your readers and drawn them in with a great headline, you have to keep their attention. As a blogger and copywriter you have to write in a way that keeps readers from taking a quick glance and moving on.



Following are rules for creating an introduction that draws in your readers.



1. Don’t try to sound overly academic

Up to 90% of people that lose weight end up gaining most or all of it back within


Research is valuable, but not in this context unless you’re a healthcare professional. As a blogger you don’t want to bore your readers with statistics.


You want to put yourself in their shoes by showing empathy. Let them know you understand what they’re going through.


You’re sharing the tools you used to overcome a problem.



Example:

Do you hear that?

That little voice speaking to you?

That little voice whispering to you that there’s something else you really want to do. Telling you to go ahead and make the change.

But you’re afraid.

You’re afraid to quit your job and do what your heart is pulling you to do.

You’re afraid of not having what you need to survive; a place to live, food on the table, a car and on and on.

But, mostly you’re afraid of making a mistake. You doubt yourself. You’re afraid of being wrong.




You don’t need to start every post with the empathy aspect. You can choose something else, maybe a story.



2. Get Into the Role

Trigger your readers’ emotions. Think about the range of emotions you want them to feel then get into that role as you write. Is there fear, doubt, anger, sadness, happiness, love, hope, and so on.


As you feel the emotions yourself they will come through in your writing and will be authentic.


So, decide on the emotional journey you want your readers to experience and put that in your writing and your audience will feel that.


Although this rule applies throughout your post, it is of utmost importance for your introduction.
When we write our words reveal our feelings.



3. Entice Readers down the Page


A) Open with Question a Short Sentence

This is a proven technique to draw in your audience.

If you start your post with a long paragraph readers will feel overwhelmed just looking at it.


B) Use Fewer Words

Use as few words as possible.

Write efficiently to give your words power. Whatever the number of words you use in your first draft, cut that in half.

The more you apply this technique the more proficient your blog writing becomes.


C) Set the Tempo

All writing has a pace and rhythm.

The pace of your introduction should be a little fast. Later, you can slow things down by:

Using short sentences or even sentence fragments
Keeping paragraphs to a maximum of three sentences long
Using delayed transitions to weave sentences together
Making each sentence a paragraph that leads into the next one
Reading the post out loud to be sure it flows properly and is moving forward smoothly


You want your readers’ journey to be fast and slow. To ebb and flow. To keep their attention.


That gives your words pace and rhythm.


Example:

“You’re not stupid.

You know what writing is truly about.

It’s a never-ending battle for your readers’ attention.

Every sentence is a link in a taut chain that connects your headline to your conclusion.

And you are just one weak sentence away from losing your reader forever.” — Shane Arthur


He then slows things down in the section that follows with longer sentences.



4. Make Them Beg

Have readers begging for your solutions by adding some fear to your opening.

What are readers’ concerns? What will happen if they don’t solve the problem you’re addressing?

When you expose those fears readers feel your empathy and are more eager for your solution.

Let them know we all have fears and don’t need to hide them.


Example:

Maybe the skeptics are right. Maybe you’re foolish to think you could earn an income doing something you love, instead of tolerating what you’re doing. Who knows?


The fear of failure is painful. Giving a voice to that fear is validating and makes your audience excited for the solutions that will set that fear free.


The fear of failure is painful, yes. But giving voice to it is validating and makes readers eager for the solutions that will set that fear free.




5. Hint at the Solution to Come

As you wrap up your introduction, hint at the solution to come.

The promised purpose of your post. What readers will gain when they follow your methods.

Don’t give it all away. Just a hint to keep readers engaged, because they bore easily.

An introduction is for setting the stage for all the sincere advice your post will provide, not to give answers.



Example:

You’re thinking about setting up a blog to advertise your side gig. You know nothing about blogging. Where do you begin?

A post for beginning bloggers, 4 Blogging Tips



I didn’t know much about blogging, but started anyway.

I used it for an affiliate program I signed up for online.

The program owner offered




Of course you’ll keep reading.


When devising an introduction, try writing two entirely different versions approached from different angles and sparking different emotions. Doing so will highlight the techniques and emotions that work best for both your audience and the content of your post.


Your introduction must satisfy search intent or readers will click the “back” button and you lose them forever.


Search Intent is the reason for the Google search.


It is a large part of SEO (search engine optimization) which would be another article by itself.


If someone searches for “5 Tips for Business Success,” and the post begins with an anecdote people will click away without ever reading the rest of the wisdom-filled post.


Figuring out a keyword’s intent is one of the first things to do. It forms your headline, meta description, introduction, word count, and more.


Take time to analyze results in Google so you know why people enter the particular query your blog post will be targeting.


Figure out the intent, and then make sure your introduction matches it.



Part Three will be covered in my next article.



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July 24th, 2020

Writing Great Blog Posts (Part 1)

by Rahimah Sultan







Although there are many tutorials that can teach you the mechanics of blogging, there is more to writing fantastic blog posts.

Here are some rules to follow when creating your headlines.


1.You Need a Great Topic


Decide on your post headline (title) prior to beginning to write the article. This is your map to follow in order to stay on topic and not confuse readers. You want your readers to reach the intended objective as easily and efficiently as possible.


If you want your blog post to get opened your headline must promise readers the answer to their concerns, what they’re looking for.


To find out what your readers want research:

Review comments on your posts and on posts of other sites in your niche.

Send your subscribers surveys asking them what their greatest struggles are.

Use tools like BuzzSumo to find out what the most popular posts in your niche are (which gives insight into your target readers’ needs).

Read the reviews of books in your niche on Amazon (you’ll find a gold mine of feedback to explore.)



Now you’ve decided on a topic.


Example:

You make jewelry at home. Your headline reads:


How to Make Jewelry


This title is so broad it’s unlikely to draw in many readers.


Tools and Materials Needed to Get Started in Jewelry Making


This is a narrow specific headline that makes your readers feel you have the answers they’re looking for.



2. Take Your Cue from the Pros

“How to” headlines and list post headlines are the easiest templates with which to start. They are classics and proven to work.


“How to” headlines:

 How to start a blog in 2020
 How to make money blogging
 How to make money writing


List Post Headlines:

5 Blogging Ideas
25 Tips for Content Marketing
5 Tips for Business Success
15 One-Sentence Chunks of Online Marketing Advice You Can Use Today



3. Engage Your Senses:

Add sensory details to your headlines. Place yourself in your readers’ shoes. Imagine what they see, feel, taste, smell or hear.


Example:

How to Start a Baking Blog


This is a good headline.


How to Start a Baking Blog on Breads and Delicious French Pastries


This is a better headline. It makes an enticing statement that encourages people to want to know more.


Questions are also a great way to construct headlines that get clicked.

For example:

Are You Making Any of These 7 Common Blogging Mistakes?



4. Give a Tease not the Answer

You want to draw people in to see what you have to offer. Don’t give a solution.


Example:

How to Build a List of Subscribers Using an Autoresponder


You’ve given the answer to a problem; use an autoresponder to build a list.


How to Build a List Faster and Easier


This headline is more interesting and piques curiosity and interest.



5. Don’t be Deceptive

For instance…


5 Steps to a Healthy Life Style


is fine until the 5th step ends up with no advice and leads to a sales page.



6. Streamline Text

Don’t fill your headline with unnecessary words that add no real value:


If You Want to Stay Slim and Trim Here are 5 Things You Must Avoid


Instead use:


5 Things You Must Avoid to Prevent Weight Gain



7. Don’t Use the “I’m intelligent” Aspect


The purpose is not to appear clever or educated.


Your headline should make sense to all readers. They shouldn’t have to guess what the benefit is.


When writing your headline, don’t use metaphors, jargon, rhymes, made-up terms, or anything that tries to be too clever or complicated.


How to be Happy on Life’s Highway


People want specifics related to their needs, not a metaphor.


And this:


How to Maintain Your Beauty as Life is a Fading Flower


What beneficial information can anyone gather from that to make them want to read more? You need to deliver clear benefits in your headlines.


You may be able to make a connection in your post and use it as an analogy, but readers are scanning headlines for things that apply to their particular circumstance. They have no clue as to why they should stop to read further so they probably won’t.



8. Stick to Your Style


Your audience already knows and trusts you, so don’t make any drastic changes.


As you continue to write your style will emerge. Once you decide your style stick with it, although you can gradually change it. Don’t make any drastic changes so your audience will still know, like and trust it’s you.


Create several (5-10) versions of the same headline. The more you practice the better you will become at writing clear, concise and curiosity-invoking headlines that readers can’t resist.


Keep your headlines to 60 characters or less so they don’t get truncated in the SERPs (search engine results pages).


Readers usually don’t click these links.


Example:


How To Start a Blog in 2020 – Easy to Follow Guide for …

www.bloggingbasics101.com › how-do-i-start-a-blogLearn to blog. Step-by-step guide to learn how to start a blog, choose the
best blogging platform and avoid the common
blogging mistakes made by newbies.



Part two will be covered in my next article.



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April 30th, 2020

Affiliate Marketing Partnership

by Rahimah Sultan







Affiliate marketing is a type of marketing partnership as are influencer and affinity marketing.

The world of commerce is competitive. As a business owner, you often find yourself competing against other business owners — for exposure, for customers, and for money.

While competition will always be a part of business, you can partner with others to promote your product or service. With partnerships you can grow your audience and boost sales.

In this article, Affiliate, Influencer, and Affinity Marketing: Your Full Guide to Partnership Types, you’ll find an in-depth discussion of partnerships.




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April 16th, 2020

Article Marketing With New Strategies

by Rahimah Sultan






Google and other search engines changed their algorithms which affected how article marketing works. Algorithms have developed over time and are now rewarding relevance and context.  This forces article directory sites like EzineArticles.com to enforce stricter editorial guidelines.

Google wants quality and so do your readers. Your focus can’t be just SEO so you must start placing your content on targeted websites, ezines, blogs and forums that your audience is going to every day.

There was a time when poorly written articles could be published and perform well in the SERPs, if they were stuffed with keywords, even if they were grammatically incorrect. Now you have to perform article marketing with new strategies.


You need to:

Have original content

As article marketing has changed, you can no longer use keyword stuffing or mass produce low-quality content. Your content has to be original.


Write longer articles

In the past you could get away with a blog article of 350 to 500 words, but now longer articles seem to be the trend. Readers want more in-depth information to satisfy their interest. Search engines are designed to weed out short, promotional, and low-value content. So you need to write longer, well-researched informative articles. There is no real rule regarding article length so aim for between 300 to 1000 words of good quality content.


Have originality

Create original content intended for just one website. If you’re considering SEO strategy, article marketing is a valid digital advertising technique that has moved on from its earlier ranking roots. Google’s Keyword Planner is a free tool you can use whenever you need to do SEO research or revamp a site.


Use the power of guest posts

In addition to submitting to article directories, find bloggers who focus on similar subjects and work within similar industries and offer them high-quality articles as guest posts.


Be resourceful


Since article directories are no longer the hottest thing going, consider approaching ezine and newsletter owners with custom content. This won’t generate useful backlinks, but it will get your articles seen by potential customers or clients. Do incorporate links to reputable websites and provide valuable content to guests rather than trying to beat search engine algorithms.

If you want to succeed you can no longer submit an article to thousands of article directories and expect the traffic to come pouring in. You need to do article marketing with new strategies if you want to succeed.




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March 31st, 2020

Online Marketing: More Tips for 2020


by Rahimah Sultan








Although we are at the end of the first quarter of 2020, there are more marketing tactics that you need. You can still use the basics, as they always apply in marketing, along with some changes.

“In 2020, a lot of familiar best practices will get a facelift, and underutilized tactics and software will become more vital for data-driven decision making.”

Brandon Andersen discusses these in his article titled 18 Marketing Tactics You Need In 2020 which you can click here to read.



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March 12th, 2020

Actionable Tips for Marketing Success in 2020

by Rahimah Sultan






As we approach the end of the first quarter of 2020, you may want to review and revise your marketing plans if you haven’t already done so.

I found this article by Robin Colner titled A Guide to successful marketing in 2020. She covers the 10 most important actionable tips for marketing success in 2020.

She discusses mastering the disappearing art of storytelling by creating and posting stories with multiple images and calls-to-action daily on Facebook and Instagram using apps, increasing production of live-streamed video content through the creation of a series to explain your product and services, and experimenting with messenger bots to improve customer service.

 To get all the tips click here.



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February 27th, 2020

The Email Autoresponder

by Rahimah Sultan







The highest performing email strategy used by business is the autoresponder. Autoresponders provide the user with context while building trust, and they:

Allow you to continually show your best content.
Allow you to deliver the same high-value experience to every new subscriber.
Are great places to mention related offers without sounding dishonest.
Make sure your new subscribers do not forget you.

As a business owner, two of your biggest concerns are likely finding new customers and not having enough time in the day. So, email marketing is essential to growing your customer base.

The email autoresponder is a valuable email marketing tool that gives you the opportunity to share new content, build an email list or start promoting your latest product or service.

An autoresponder is a series of emails, generally focused on a particular topic, sent in a preset sequence at scheduled intervals. This process can begin when someone opts in to your general email list or you can create new lists for those who want the content.

Select a smart topic for your autoresponder in order for your autoresponder series to be a hit. To do this you can select some of your current customers and ask them via email, phone or survey what they would like to see from you.

Social media is a great research tool or you can check out some blogs in your niche and look at comments and what is being shared.

Check your own content for shares, comments, and analytics. If your site has a search tool, see what visitors have searched for. You can also use keyword research to check the popularity of various keyword searches in your niche.

Here are a few free tools you can use instead of paying for high level keyword suggestion tools.

1. Google Adwords: Keyword Planner

Google has been a favorite for many years

2. Adword & SEO Keyword Permutation Generator

It’ll point you toward some ideas that you may not have previously considered. The downside of this tool is that the list you get may not make sense, so you have to sort through it for the keywords that make sense for your site or content.

3. IMforSMB Bulk Keyword Generator

Although this tool is good for particular types of sites such as local service companies, you can still use it by replacing some of the keywords with your own, in the search results.

4. Keyword In

Use this for a simple way to combine your keywords and generate a list of potential keywords.

Although I’ve only listed four free keyword tools, you can “Google” keyword research tools for more. Now, let’s move on.

1. Decide what you want to accomplish with your autoresponder.

A. Send new subscribers a sequence of welcome emails

When a prospect or customer clicks on a link and makes a purchase or when anyone signs up for your newsletter or membership in your program, they should get an immediate response via your autoresponder, to show your appreciation for their time and effort. This email can contain a free thank you gift, a link to a how-to-set-up something or a series of educational emails.

B. Use it as a lead magnet to attract new subscribers to your list

This could be a free mini-course or a free challenge that promises to send a series of emails with lessons, over the course of a certain time frame of several days or weeks.

C. Create a sales funnel to make sales on autopilot

You can incorporate educational videos, sales videos, and follow ups to sell your products/services.

D. Promote up-sells and cross-sells

To get repeat customers, you can set up an autoresponder sequence for those who have purchased a digital camera, for example, and offer them accessories for it, or you can send a re-order reminder to customers who have bought skin-care products.

2. Segment your list

You can divide your list into smaller groups such as buyer persona, interests, stage in the sales cycle and more.

By doing this you can send specific and more relevant information to each segment for better results.

3. Choose the proper email software

Do your segmentation from the moment someone subscribes to your email list. That way you can present offers based on how they found your content, whether a visitor has already opted in to another offer, etc.

You’ll need email automation in order to schedule and send your email series.

4. Set up your entire email sequence

Decide on a schedule, how many emails to place in your autoresponder, and the delivery intervals.

You may want to send them on consecutive days or space them out over a week or longer, or only once a week. Test what works or emulate a series you’ve seen and like.

Decide how your emails should look. You can use plain text or HTML, sidebar or single column, many images or one or none. Whatever you decide, be sure they can be easily read. Use short paragraphs and leave plenty of white space.

Conclusion

The highest performing email strategy used by business is the autoresponder. Most businesses can use autoresponder email marketing as an effective automated tool to build and grow their business.




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January 26th, 2020

Passive Income with Affiliate Marketing

by Rahimah Sultan






Most people know the definition of affiliate marketing which is selling something for a company or someone and receiving a commission for that sale. You’re independent and on your own, not just a salesperson working for a company. Although there are no limits that need to be met, the more you sell the more you earn.

You can effectively earn passive income with affiliate marketing by promoting for many companies at the same time. There are no limitations and you don’t need to create your own products or services to earn money selling anything in this format. Check out Pat Flynn’s Smart Passive Income for the definition of affiliate marketing.

Basically, there are two sides to affiliate marketing. You can become a merchant and have others promote your product or service, in exchange for giving them a commission from the sales that they make or you can be the affiliate marketer for one or several products or services that you’d like to promote and market those to consumers in order to make money.

In this article I shall cover only the affiliate side.

Most people start by taking the affiliate route which is easier, although building enough traffic to make a significant income just from affiliate sales isn’t quick or easy.

Sometimes to even be able to promote a product or service, affiliates have to go through an affiliate network, because the merchant only manages their affiliate program on that particular network.

Many times a network such as Clickbank or Amazon serves as an intermediary between the affiliate and the merchant. Then the affiliate network also serves as a database of lots of products from which you, the affiliate marketer, can choose to promote.



BECOMING AN ONLINE AFFILIATE MARKETER INVOLVES 4 STEPS

You can become an affiliate marketer by taking the following steps.



Step 1: Review products in your niche


Since you probably already use and like several products, all you have to do to begin is publicly speak about them. It can be any product, although it needs to be something with which you have first-hand experience.

Do you love to read? If so, you can do book reviews. If you use online marketing products and tools that you like, become an affiliate and promote them. You can become an affiliate for hair products, clothing, beauty products, travel companies, internet hosting, online courses, toys, and on and on and on. There are endless numbers of things for which you can become an affiliate marketer.



Step 2: Build an email list with your prospects

Here are three options you can use to collect email addresses from your website visitors:

Number 1: Hello Bar

Hello Bar puts a call to action on top of your website. Whenever someone visits your website, they’ll see this bar at the top. You can use it to offer visitors something for free for their email information.

Number 2: Exit Gate

You can also use Hello Bar to create an exit gate. This is a popup that will overlay the screen when visitors are about to leave your website. It is triggered by their mouse moving to the top area of the browser.

You can also redirect people to your lead magnet to get their email address.

Number 3: Sidebar Widget

Have only one call to action in your sidebar offering people something in exchange for their email address. If you have too many things for people to do, they will probably do nothing.

Once you have a few contacts on your email list, be sure to keep them engaged by sending regular updates with more information about your products or services. Once in a while, send them a specific call to action to purchase something, but don’t overdue the selling by offering a paid product every time you send an email.



Step 3: Educate your audience with live webinars

When you have a lot more contacts on your email list, you can host a live webinar and demonstrate a particular product. You can tell people your experience with the product, show them how it works, tell them the pros and cons of using it, etc.

If you can promise to get the product in front of a couple hundred people, you can probably get a deal from your merchant for a discount or a bundle to get people to buy.

You can point to your affiliate link at the end of the webinar as a soft sell which seems only natural since you just talked about the product for an hour.



Step 4: Grow your business with PPC advertising

Once you have a way of making back your money, you can start thinking about paid advertising. You can use PPC (pay-per-click) on Facebook and Google to get people to sign up for your webinar, grow your email list, and make more sales.

You can use keywords in ads related to your product or service. It’s best to improve your SEO (search engine optimization) and promote sign-ups to your email list.

Once people are on your email list you can contact them again, by setting up an autoresponder email sequence encouraging them to attend your webinar or encouraging them to buy.



In conclusion, affiliate marketing is based on revenue sharing. You can become a merchant and have others promote your product or service in exchange for giving them a commission from the sales they make or you can be the affiliate marketer.

The 4 steps you can employ are:

1. Reviewing products in your niche
2. Building an email list
3. Educating your audience and making sales by using live webinars
4. Using PPC advertising to grow your business


If you want to get started with online marketing, affiliate marketing is a good way.


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September 4th, 2019

Email Marketing Is Alive and Well

by Rahimah Sultan







Email marketing is an important tool for drawing in and retaining customers. You can use it to build lists of subscribers to whom you later market your products and services. When your marketing strategy incorporates email marketing you can get a better ROI.


Email marketing is alive and well. Among the many benefits of using email marketing is the fact that when you build an email list you are the owner of that list, unlike using social platforms that can go out of business leaving you with nothing.


You can read Jacinda Santora’s article, Is Email Marketing Dead? Statistics say: Not a Chance, for some great information.


Read more […]






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April 20th, 2019

Four Affiliate Marketing Tips For Success In 2019


by Rahimah Sultan







Affiliate marketing is still alive and well. Even if you’re just finding out about this business model in 2019, there’s still a lot of money to be made.


Although becoming a successful affiliate marketer is getting tougher with so much competition, there are things you can do to give yourself an edge and a fighting chance.


Too many people quit too quickly. (This is to your advantage.) Now, let’s discuss four affiliate marketing tips for success in 2019.



PICKING THE RIGHT NICHE

You may not even know what a niche is or how to pronounce it. In marketing, it’s what you choose to focus on or your area of interest. If you pick the wrong one or too many, it will cause you to lose a lot of time, energy and money.


You need to create an authority site or blog based on what is right for you. Pick something you love, so there will be less chance of you running out of topics to discuss or getting bored.


Don’t even think about making easy money as a reason for focusing on certain niche products to promote, as no such thing exists. You’ll have to put in the work in order to reap the benefits.


Patience is a must. If after say, six to nine months you see no progress, it may be time to get out and cut your losses and try again. If that happens, don’t give up on your goals if one blog or site fails. Keep learning and moving forward.


That’s why it’s so important to choose the right niche.


Usually the starting point for earning is just over $1.00 during the first six months.


You should work on increasing any amount you make each month. Have a good understanding of what it means to become an affiliate marketer, and keep working at it until you’re making the money you want.



PICKING THE RIGHT AFFILIATE PRODUCTS

As an affiliate marketer, you don’t have to develop your own products. Affiliate marketing allows you to sell other people’s products on your site and make commissions, if they have an affiliate program. So, your business will be selling other people’s products and making money.


Before deciding to promote a product, you should know if the product is selling well and if it is new. Amazon will let you know by ratings and reviews.


If a product has just launched, and you know what you’re doing, you can write a review of it. If the review is ranked on the first page of Google as soon as possible, then you may have struck gold.


If you’re a beginner and want to monetize your website, using one of the following three programs is a good place to start:

Amazon
Amazon is a global brand that is recognized by everyone, and people trust it. There are thousands of products to promote. You make money on anything you sell, although they don’t have a Paypal option to get paid.

ShareASale
Share-a-sale is a network so there are many companies that use it to sell products. They have a search feature for finding something related to your niche. Once you find what you are looking for, you can join as an affiliate for that one specific product/item/service. They also do not have a Paypal option to get paid.

ClickBank
Clickbank is one of the more popular networks and has been around for quite some time. It has recently cleaned up and stopped accepting junk products for promotion.


The programs mentioned above are 100% Free to join, easy to use and have great commission payouts when done correctly.



A few things to be aware of in affiliate marketing:

a) Use independent affiliate programs. You can do a Google search.
Type in “your blog topic+ affiliate program” to find programs or networks for which you can apply.

b) Have a site up and running

c) Never pay to join an affiliate program



HOW TO PROMOTE YOUR PRODUCTS

1) The first thing you need to do is set up a website (blog).

2) Get traffic to your blog. Getting traffic is key so learn how to craft content that gets you ranked in search engines and also use at least 1 social media platform to get even more traffic.

3) You need to find products to promote, which has already been discussed.

4) Learn how to properly build your blog’s authority & search engine rankings by using quality content that you’ll create for your site.


Your content marketing strategy is your “why.” Why are you creating content, who you are helping, and how can you help them in a way that no one else can.



YOUR BACKUP PLAN

What if one day the company you are affiliating for disappeared along with your unpaid commissions in an hour? It has happened.


Such is the nature of affiliate marketing. You do not own the product or the rights to it nor do you have any say in the matter.


That is why it is very important for you to have a backup plan.


Although this rarely happens, don’t build your whole business around 1 product or one company.


That’s why it is vital you take the time to pick a good product to promote and not just what’s “hot” for a week.


Make sure you include a whole range of products that you review and promote so that your business will always be safe.


There are many ways to make income to finance your business. Make sure to learn all the ways you can to have multiple streams of income.


So, you need to pick your niche, choose the right affiliate products to promote that fit that niche, promote your products, and have a backup plan in case of unforeseen circumstances.

These Four Affiliate Marketing Tips For Success In 2019 will help you in your online business enterprises.



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