by Rahimah Sultan

 

 
 
 

There are many online marketing strategies you can use for business success. There is search engine marketing, social media marketing, and e-mail marketing among others.

 

Online marketing involves methods used for promoting products and services on the Internet. It includes a wider range of marketing elements than traditional business marketing…

 
 
 

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by Rahimah Sultan

 

 

A sales funnel refers to the buying process that customers are led through when purchasing products/services. It is divided into several steps, which differ depending on the particular sales model.

 

The traditional model used marketing to fill the top of the funnel and sales for nurturing leads through to conversion. This model is still used, although customer behavior has changed. This shift is a result of how much research prospective customers do before engaging with you. If you’re selling a product or service, there are different points of contact between you and the buyer. You combine sales with marketing to ensure that qualified leads get personalized attention when necessary.

 

At the top of your funnel are prospective customers who have decided to connect with you through your lead magnet or sign-up form. Once you have their information, which is usually name and email, you can follow up with them. This starts the process of them getting to know, like and trust you. Now you can begin to tell them about your product/service, because they have opted in to receive more information. As a marketer you have to think about the entire purchasing process from the buyer’s perspective.

 

To set up a sales funnel you need a lead capture page (LCP), a sales page, and a way to follow up with prospects.

 

An Internet Sales Funnel is really a marketing framework that represents the stages from your initial contacts to actual sales. It’s basically a way of funneling prospects into your business and building trust. A sales funnel gives you a single place to advertise. Keep in mind these Aspects of An Internet Sales Funnel when setting up your business.

 

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by Rahimah Sultan

 

 

First of all, update your site. If your website has been around for a long time you have an SEO advantage which is not the case for newly created sites. On the other hand, it will probably have some outdated information and some bad links.

 

Second, you need to use some PPC and social media ads. Without paid promotion on the internet, it can be slow work getting noticed, and social media can be just as useful as Google in directing traffic to your site.

 

Third, integrate marketing tactics, and

 

Fourth, create more content. Content marketing is a good way to reach audiences while showcasing the knowledge base of your business.

 

Read 4 Internet Marketing Tips to Increase Online Traffic and revenue in 2017.

 

 

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by Rahimah Sultan
 

 

When it comes to internet marketing solutions, it’s easy to become overwhelmed with all the choices. You need to have one that is right for promoting your product or service and works within the resources you have available to you. That may include deciding whether to buy ads, building a better website, creating targeted landing pages, starting a blog, producing a video or something else.

 

Pick something, focus, and stick with it. Don’t jump from one thing to another. That is a recipe for failure.

 

Following is some internet marketing information that I hope will be useful.

 

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by Rahimah Sultan
 

 
 

When building a business you need a way to keep in touch with people. Using email marketing to grow your list solves that problem.

 

When reading online marketing advice, you’re often bombarded with a lot of “noise” about what tactics to use, what software to use, where to buy leads and ads, tweeting, Instagram and other things that you probably know nothing about.

 

With all this it can be challenging to figure out what to focus on and where to spend your money and time, especially if you’re not a full-time entrepreneur.

 

According to marketing expert Derek Halpern, entrepreneurs need to be thinking about the T.A.P.P. method rather than focusing on metrics.

 

In The Only Technique You Need to Quickly Grow Your Email List, this is discussed in depth.

 

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by Rahimah Sultan

 

Content marketing is a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

 

There are three necessary elements for creating great quality content for your audience. It must be useful and solve problems, and it needs to show them how to do something. You need a platform to get your message out to people. I shall be discussing two places to use for your content marketing.

 

You can grow your brand and cultivate relationships with content marketing. This will add the depth and visibility that you need in order to be successful in the marketplace. You have many choices open to you for creating varied content and a personalized strategy for your business.

 

Content marketing includes informative content like blogs and infographics in the early brand-building stages. Once your prospects are ready to make a purchase, you can provide more options such as eBooks or product videos.

 

Blogs

A blog is a great content marketing asset. Setting up a WordPress blog is simple, and you have control of it. It’s like a store which you fill with products (information) for customers. Be sure to use WordPress.org and NOT WordPress.com.

 

There are SEO keyword techniques you can use that enable the search engines to find your blog site. Keywords are the words and phrases that Internet users type into the search box of a search engine, such as Google, to find the websites that match what they are looking for. If you are creating content in WordPress on your own domain, WordPress SEO is a must.

 

This plugin will allow you to configure the SEO settings for each piece of content you write and analyze it for keyword optimization. The right on-page optimization makes it easier for search engines to rank you more accurately so your audience can find you organically.

 

As you write and post articles about your business you will begin to get free targeted traffic.

 

Content Marketing Channels

 

There are many marketing channels for you to choose from that include social media like Facebook, Twitter, Instagram, Snapchat, Pinterest, LinkedIn, Tumblr, and WhatsApp.

 

Choose the marketing channels that best suit your needs starting with one at a time, so you don’t become overwhelmed. Learn how to use one to your advantage before adding another.

 

Get acquainted with your target audience, engage in conversations that position you as a thought leader and build your brand by getting them to know, like and trust you.

 

Once you get an audience you can deliver messages directly to them with relevant content that inspires them to take action at any point in the buyer’s journey.

 

Content marketing is the technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience — with the objective of driving profitable customer action.

 

You should be able to get started with these two places to use for your content marketing.

 

 

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by Rahimah Sultan

Are you having a problem coming up with ideas for your blog posts?

It takes determination and persistence to write blog posts that make your blog interesting.

You can run contests, review products/books/films, help others with how-to information or courses, write inspirational quotes and motivational posts, make lists such as the top 10 ways to do something, and much more.

As you think of more things, keep a running list of your ideas and use them for future posts. You can use these 5 blogging ideas as a starting point.

#1 Help others with how-to information or courses

If you’re a professional in a particular field or know some topics very well, help the ones who have less skills and experience than you do, by making a comprehensive guide or tutorial.

Tutorials and guides provide a lot of value, which can help drive traffic and convert followers. For instance, if you are an experienced blogger you can teach others how to start and maintain a blog.

#2 Make lists such as the top 10…

People don’t want to waste time on searching and gathering information. That’s the reason lists are popular. Create a TOP10 or TOP30 list. You decide the number. Lists of movies, books, influential people, or any other topic can easily generate buzz.

#3 Create comprehensive guides/tutorials

You can publish online courses/e-books. If you’re an expert in your field, invest time in writing and publishing courses and e-books. Create quality content, and people will purchase it.

If making money is not your objective, publish the content for free. You can use it as a lead magnet for something else you’re promoting.

#4 Research and analyze a topic in your industry

Well-written and analyzed posts are great attention getters. Investing time in writing can pay off by increasing the number of your followers. Many professional bloggers invest a lot of time to produce perfect posts.

#5 Curate or summarize someone else’s work

Write short summaries to bring out the most important aspects or points in other published writings. Some readers are only looking for the most important information, and this helps to save a lot of time.

If you read some interesting articles this week, link to the best ones in your blog post as a resource for your readers.

Make your readers feel special and honored. Take a couple of minutes to respond to their comments and questions. By doing so, you can get new friends, co-authors or even business partners.

By using these 5 blogging ideas – helping others with how-to information, making lists, writing comprehensive guides and tutorials, researching and analyzing topics, and curating others’ works – you can be well on your way to writing many engaging blog posts.

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by Rahimah Sultan

 
 

You want to publish your articles in the largest publications that you can, because they get you links when other webmasters use your article on their site, and you want to capture highly-qualified leads in order to build brand recognition and stay on your readers’ minds.

 

The following article covers optimization of your squeeze page in your article marketing.

 
 

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by Rahimah Sultan

 
 
 

To be successful online you must have a marketing plan. This is your foundation and your online marketing strategy for success. SEO (search engine optimization), content marketing, and social media marketing should be included. You need SEO to allow search engines to find you, content marketing to help solve peoples’ problems and engage prospects and customers, and social media to help you listen to what people are saying and to generate leads.

 

You can read A Successful Online Marketing Strategy for more details.

 
 
 

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by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website.

Although there are all kinds of variations, the bottom line is that a sales funnel gives you a single place to advertise. You only need a single list of prospects, a single blog, a single squeeze page, or LCP. You need one place to advertise.

If you have twenty-five different products, you don’t need to try advertising each one. You need a funnel with one defined entry point.


Once people sign up to your list, in time they will find out about everything you have to offer and find something they like and become a buyer/client. You may have two lists – one for those who have purchased and the other for those who have not. But, to start you only need one list.


Building a list is one of the most important things you need to do.

Owning a WordPress dot org blog is the way to get organic (free) traffic. You can place your lead capture form on it and all your products and/or your affiliate merchandise.



Here are three technical aspects of setting up an Internet sales funnel. You need a:

1) Lead Capture Page (LCP)

A lead capture page is a web page you send your traffic to; make your main purpose clear, which is to click on the button and enter their information. Don’t have distractions on the page that keep them from seeing the call to action. You can do an online search for LCP examples to get an idea of how they should look. Your LCP will direct prospects to your sales page.

2) Sales Page

Your sales page will provide a solution to prospects’ problems. You can use a video (bridge video) for an introduction where they can see you. Introduce yourself, relate to them, introduce them to the solution, and then send them to the sales page. Present a sense of urgency; limited time or limited space to bring them to the call to action. You can use the video before or after the capture page. It depends on what and how you’re promoting.

You might be promoting a webinar that shows the benefits of your product or service. In which case, you will have used an LCP to get signups, and then present an offer at the end of the webinar.

Make the bridge video short, concise, and to the point. It’s used to build a rapport with the audience. Then send them to a sales video which will be longer and presents the solutions and benefits to problems they may be experiencing.


The next step is sending them to the sales page, which offers more details of your offer or product. Show your prospects the advantages of having or using it. Discuss the main points in more detail. Don’t list every little detail or feature or button; just the main points that relate to your audience or prospects. If you’re selling for someone other than yourself, the sales pages are usually already done for you.

3) Follow Up

You need a way to contact prospects; an email service to send all the information you’re obtaining from the LCP. This is the backbone of your funnel. This is where you send all the information from the capture page. You can search the Internet for such services. You want to continue to build rapport with the list of people you now have. You want to continue to build on your interaction with them. Do this with an email service which provides an autoresponder. This is the backbone of your sales funnel.

With an autoresponder, you can set up follow-up emails for whatever you wish and for as long as you want. You can set these messages to go out at certain intervals and for whatever period of time you wish. If you have something special to offer at any point, you can send a broadcast just for that.

You’ll be well on your way to online business success using these 3 Technical Aspects of Setting Up An Internet Sales Funnel: A lead capture page, a sales page, and an autoresponder.

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