by Rahimah Sultan

 

Online marketing is using the internet, to reach people, to spread the word about you and your company’s products or services.

 

It is doing anything you can do online to get more people seeing what you have to offer and to get them to eventually buy from you.

 

Online marketing is a broad category with several sub-categories that include SEO, SEM, content marketing, social media marketing, PPC advertising, affiliate marketing, and email marketing.

 

SEO is the process of using certain words (keywords) in your online content to enable search engines to pick it up and show it as a top result for anyone searching for those words.

 

SEM is paid. Whereas SEO is used for organic searches, you can pay to get hits to your site which will get you top ranking in search engine results.

 

With SEM you have to have a paid product or service in order to do well or you will not be able to afford the cost. Do not use this method when starting out online and offering free content.

 

Content Marketing is a method focused on creating and distributing valuable, relevant, and consistent content to a particular audience with the intent of an ultimate profitable customer action.

 

Social Media Marketing is done on hundreds of social media networks. You have to choose the platforms that work best for your type business. The context must fit the platform.

 

Pay Per Click (PPC) advertising is just that. You pay for each click received on your ad. It’s similar to SEM which is only one special type of PPC advertising.

 

Affiliate Marketing is directly communicating with your audience and customers. You can easily engage directly with your customers with this form of marketing, and it’s a great way to sell products and services.

 

Email Marketing is used once your customers have given you permission to contact them. You can email them at any time, providing value and asking them to buy when the time is right.

 

With the power of the internet and these forms of online marketing you can work from home after your day job or on weekends to build a very profitable business. As with anything worth having, you must be willing to put in the work.

 

For a more detailed article on this subject read this.

 

Communicate with your customers

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by Rahimah Sultan

 

 
 
 

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. ~ Wikipedia

 
 

Online marketing involves methods used for promoting products and services on the Internet. It includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the web.

 

Click here to read 3 Tips for Online Marketing.

 
 
 

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by Rahimah Sultan

 
 

 

“With a small or new business, it is vital for your online marketing efforts to be a success so that you can attract new users to your site where they then find out what you have to offer. Visitors to your site need to feel that you are genuine and committed to your product. Here are three ideas…”

 

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by Rahimah Sultan

 

 

 

If you want to showcase your passion and expertise while branding yourself and your products, blogging is the way to go. Blogging allows you to present your knowledge and skills to the public.

 

If you have been thinking about blogging, now may be the time to start your blog.

 

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by Rahimah Sultan

 
 

Do you have an internal linking strategy to increase blog traffic? While searching for traffic opportunities, do not forget your blog, which is your most important source of traffic. It is SEO.

 

Your SEO starts on your page with internal linking. Check your entire blog to find which posts relate more to each other and interlink them. Look for tie-ins to previous posts. Connect your content with links to your products or services within your blog posts.

 

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by Rahimah Sultan

 

I think most people realize there are really no free rides in life. This especially applies to business. You cannot get something for nothing. There are so many unscrupulous people trying every way possible to take your hard-earned money by daily touting free websites, automatic money machines, turnkey businesses and systems, your own branded website and on and on. There are no free rides in business. By using one of those sites or systems, you generally have no control. If they disappear so goes the business.

 

When my son was a teen, he pleaded with me to help him get a JVC player for either his Birthday or Christmas. Some of the details have faded from my memory. I do recall saying something like that’s a lot of money for something that probably won’t hold your interest for very long. It was a challenge being a single parent of two children and having to be really careful with my money.

 

My son has always been very industrious and worked part-time jobs as a teen. He offered to help pay for it, but since this was something he wanted so much, more so than anything before, I got it for him. He loved that player, and it was the beginning of a “paying” hobby for him as a DJ before joining the Air Force.

 

Early in his military career he was stationed in Germany, at Ramstein Air Force Base where I spent a month with him, just before the United States became involved in Iraq, in 2002, not knowing if I would see him alive again after that. I am very happy to say, although he went through a lot in his 23 plus years of active duty, he came out alive and well.

 

During that month, mid-December through mid-January, my son was attending school as well as working his base job. It was an unusually bitter winter. He was out in the evenings putting up posters to advertise his upcoming DJing gigs. He had some challenges early on but never gave up. Over the years he has become a major player in the DJ world, playing parties for some of the top hip hop artists around. He still plays today and does his 9-5.

 

Although I did not know it, his DJing dream began before he got that JVC player, which he still has and showed me while I was in Germany that month, and reminded me of what I had said all those years ago about a passing fancy.

 

If you are thinking of starting an Internet business, you must have a plan, be tenacious, and never give up. It will take time and you will see positive results only after doing the work.

 

So, forget about all the shiny objects thrown at you daily and decide what you want to accomplish and plan accordingly, because there are No Free Rides in Business.

 
 

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by Rahimah Sultan

 

 

Digital marketing is the promotion of products or brands by one or more forms of electronic media. Unlike traditional marketing, digital marketing involves channels and methods that enable you to analyze marketing campaigns and understand what is working and what is not, in real time.

 

Building a strong foundation for your marketing is all important. In order to be successful with digital advertising, you must have the essential digital foundations in place before you can be successful with digital advertising. Here are four tips for digitally marketing your home business.

 

Branding

 

Before promotion comes branding. You must know what your niche is or what it is you want to convey to readers. Then you can build a website, social media presence, ad campaign, and other marketing materials to all match and work together to build brand awareness. You will then have a consistent look when you are ready to advertise.

 

Web Site

 

A website is your most important tool. It gives a first impression of what you and your company or home business are all about. It should be well organized and easy to navigate.

 

Prospective clients or customers will expect you to have a social media presence on which you consistently interact and where you share and provide content. You need to make sure you have social media presences on the main social media channels you want/need to be on. You do not need millions of visitors and you only need to be on a few channels.

 

SEO

 

SEO and keyword analysis are important to getting visitors to your site. SEO (Search Engine Optimization) and SEM (Search Engine Marketing) are all about getting your website recognized on the first page of Yahoo!, Bing, or Google search engine results when clients search for relevant keywords or phrases.

 

By optimizing your pages based on the content you are writing, and other key strategies, you leave no doubt as to what you are about to the search engines. For a healthy web presence build your website in a way that promotes positive search rankings, thus building your reputation and establishing your brand as a leader in your industry.

 

Landing Pages

 

Landing pages are a must in your campaigns. They are a way to direct your visitors to the information or product they are seeking. It is like a street sign pointing the way. It is calling them to sign up to check out your offer and buy. If you have no landing page, visitors to your website can become confused and then click away from your page and you lose them forever.

 

Know your niche, have a well-organized website, use SEO and well-designed landing pages, and set up your campaigns. These Four Tips for Digitally Marketing Your Home Business should help bring you marketing success.
 
 
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by Rahimah Sultan

If you are new to online business you probably need some help. Seek out someone who is a success in the area of your interest and approach them for mentoring. You can also do online searches for information.

 

With a small or new business, it is vital for your online marketing efforts to be a success so that you can attract new users to your site where they then find out what you have to offer. Visitors to your site need to feel that you are genuine and committed to your product. Here are three ideas for Internet marketing success.

 

Do Your Homework

If you are considering setting up a blog, first do some homework. Sure, it is easy for anyone to set up a blog and monetize it. But, there are several things to consider before doing so. What type of platform do you want and will it serve your purpose? What themes and plugins are available and are they compatible? How do you set up a blog with a secure user name and password, spam filters, and hacker security? These are the basics and the beginning of Internet marketing success.

 

Promotion Methods

Once your platform is set up what methods of promotion will you use. SEO is very important in getting your articles in front of viewers so that they see what products or services you are offering. Which social media platforms are you going to use and are they a good fit for you? Check your competition’s strategies for ideas, although you do not want to exactly copy anything. Put your own spin on things. Will you use paid promotion such as PPC and Google adwords?

 

Plan

Make a basic plan that allows for changes. Sometimes large changes to the plan will be necessary. You also need a marketing outline for promoting your business. Decide which avenues you will use and what your budget will look like.

 

No matter what product or service you offer, if you do not wholeheartedly believe in it, no one will take you seriously. You must be believable for people to want what you are offering. You need to have total belief in the success of your business, and you must commit to making it so.

 

Do your homework, choose promotion methods, and follow your plan. Using these three ideas for Internet marketing success will aid in getting visitors to your site to view your products and services.

 

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by Rahimah Sultan

 

Working for yourself affords many personal benefits, although the ultimate goal is creating revenue. When it comes to advertising your website there are many options that include free and low-cost ad techniques that include social media.
 

While sharing information about your brand, products or services through posts, tweets, images and video, you have the opportunity to develop an honest bond with customers who are left feeling good about purchasing from you. Whatever marketing paths you choose there are three things to understand about Internet marketing.

 

1) Web Design

 

Even though you are utilizing fresh blog articles, a mobile-responsive design and other optimization techniques, your website should be user-friendly and interesting enough to make visitors stay. These key web design features will all play an important part in your advertising strategies.

 

2) SEO

 

Proper use of SEO can make a big impact on how well you perform over competitors in your niche. While incorporating relevant keywords throughout your site is an important step, it is not the only one. Other factors to consider are links to your site, social media, and reviews – links from high-quality and authoritative sites being the most important of these. Search engines see these links as votes of confidence for your site, allowing for higher rankings.

 

3) Selling is a Process

 

You have to understand your target audience and their needs, then create content for all stages of your sales funnel, which allows you to have a much higher chance of turning site visitors into paying customers. Traffic is not the most important metric when it comes to measuring online marketing success. Your focus should be your site’s ability to turn visitors into leads.

 

Internet marketing is a constantly-changing industry. Practices shift and search engine results pages become increasingly competitive. What works today may not work a month from now.

 

Having a good web design with proper SEO goes a long way in your marketing process as does knowing your target audience and their needs. These are 3 things to understand about Internet marketing to aide in your online success.

 

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by Rahimah Sultan

When I was nine years old my goal was to become a doctor. That meant graduating from high school and attending college. I had to formulate a plan that would enable me to achieve this.

In elementary school things were already decided for you as far as course selection. In junior high, now called middle school, you had a more flexible curriculum depending on the path you wanted to follow. It was then that the thought of becoming a doctor solidified for me, and I used counselors’ recommendations and my own research to determine the classes I needed and when to take them.

I hope the following three tips for business success are of use to you as an entrepreneur as you plan and pursue your vision.

1. Keep focused on the main goal

Have a clear vision of your main goal. Although you may veer off course from time to time, your big vision is always the focus. Sometimes challenges arise and plans must be changed. Remaining focused on your ultimate goal will enable you to make the needed changes to keep you moving forward.

2. Persevere

Sometimes you will face uneasiness and fear of the next steps to take. You will need perseverance to keep moving forward and to stay on track. While in school I faced a lot of major challenges and had to delay my college education. I held on to my vision and eventually circumstances were such that I could attend college. That was much later in my adult life and I focused on “plan B” and received my college degree. Although I did not become a doctor, I pursued something I was truly passionate about. You will also need passion to succeed.

3. Be flexible

You need to formulate a basic plan that allows for changes. Sometimes large changes to the plan will be necessary. You also need a marketing outline for promoting your business. Decide which avenues and platforms you will use and what your budget will look like.

These are Three Tips for Business Success to consider if you are an entrepreneur or plan to be one and have decided the path you want to follow.


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