by Rahimah Sultan

Do you have a blog set up?


If you have a blog online you have established your online presence in business, and you most likely know the benefits of article marketing.


Use your blog as your marketing tool for articles that promote your products and services. Blog article marketing, can bring more visibility to your site and establish you as an authority in your area of expertise.


Use article marketing to add fresh content to your site and create visibility and authority. It’s a cost-effective way to drive visitors to your website and a way to obtain potential customers. When you write about your offers you can place a link in the article that redirects wherever you wish – to a squeeze page, another article, or a website.



What are some ways to gain publicity and credibility?


Write articles

Writing articles and marketing them via free article directories is one way to get more publicity for your site, products, and services.

There are millions of sources on the Internet with a non-stop appetite for content and articles written by people like you. There are plenty websites and newsletters that need articles daily. If someone uses your article, you get instant publicity and credibility.

The best articles are ones that contain great useful information. They may solve a problem or offer resourceful tips of some type. These are often the kinds of articles that get the most reads and are picked up by other webmasters. Just don’t give away all your secrets at once. You want readers to have a reason to revisit your site.


Do what you say you’ll do

Know the value of what you offer. Whatever your product or service, over-deliver.  Your customers might be pleasantly surprised with getting better service than they’re accustomed to.


Be honest

Honesty is self-explanatory.


Be genuine

Being genuine goes along with honesty.


Communicate clearly

Don’t use a lot of business jargon when writing. Be yourself. Use your own writing style. Write the way you talk.  You win trust by communicating clearly how what you offer will benefit your audience. Position yourself as someone who can help.

Don’t make everything about getting a sale. First, communicate with prospective customers so they get to know, like, and trust you. Then you can present your offers, maybe once in every three or four contacts with them.


Be consistent

When using social media channels like Facebook and others, be sure your message is consistent across all those channels. It should align with the values and mission you’ve established for your business.


Use a resource box

In about 50 words describe what you’re about and include a link back to your site.


When writing be sure you’re reaching your target audience by including a clear call to action. Start with a blogging schedule that you can maintain, maybe once a week.


In summary, you can use your blog as your basic marketing tool for advertising your products and services. As people visit and read the information on your blog, you gain publicity and credibility. Use your blog as your marketing tool for articles that inform people what your business is about.


Hosting and More

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

Included in the abundance of business advice is the fact that you should delegate certain tasks so you can focus on your business rather than work in your business. This is sound advice, unless you happen to be the only person in your business or you’re just starting a business.

Can you run a small business on your own?

You can run a small business on your own, although it requires planning and lots of patience.

Following are 5 Tips for starting a one-person business from some entrepreneurs who have successfully done so. You can use your own plan, although this framework tends to lead to success.

1) Start as a Side Business

It’s going to take time to build your one-person business, and quitting your job will create financial challenges if you don’t have quite a bit of money saved.

For financial security, starting your one-person business on the side is often the way to go. If you develop a client base while working a full-time job over a year or so, you’ll be bringing in money and be set  to grow an already established brand once you take your venture full time.

Starting your business on the side allows you the time and opportunity to see what challenges may occur or whether you should change course and choose another type business.

Starting your business from home on the side affords flexibility to make mistakes and fail without losing your only source of income.

2) Determine the Right Structure for Your Business

The type of clients or audience you want and your branding play a part in structuring your business.

The simplest forms of business available are sole proprietorships which offer a lot of flexibility. You can be an independent contractor, operate a small more traditional business or do freelance work.

Although this seems like a logical choice, you are solely responsible for everything including any potential lawsuits that may occur and any applicable employment taxes.

The usual advice is to form an LLC or incorporate the business. In doing so you, as the owner, are provided with liability protection.

If you’re a one-person business and operate as a sole proprietorship you can change the structure when you become a multi-person organization.

Click here for more information on choosing a business structure.

3) Prioritize Tasks

Since you’re the only one working in your business, it’s critical not to procrastinate or waste time.  You need to prioritize your tasks.

Schedule your day and your tasks. You’re going to be pulled in many directions with phone calls and messages and such. You have to decide what needs immediate attention and what can wait.

Organize tasks with both a short- and long-term view. Block out times of the day to work on different tasks and long-term goals and projects. If your working only a few hours a day on your side business, there’s not a lot of time for tedious tasks and checking emails.

Help prioritize your tasks by setting long-term goals.

When working alone it’s easy to get off track and make little progress. Take a long-term goal setting approach, and hold yourself accountable to those goals. You can set long-term goals to accomplish in three-month increments.

Let’s say you’re just organizing a plan of action because you’ve not actually started your side business. Consider how you’ll get the word out about your business. Consider whether you’ll use a blog, social media or both. Then set target dates for having these in place. Set dates for when you want to begin posting to your blog. Decide how often you want to post and when you’ll write your posts. Setting goals helps you stay on track.

Although sticking to the grindstone and getting work done is great, you’ll need some help from other sources. Surround yourself with great people. That can be other small businesses and independent contractors who can provide a variety of services such as website development, graphic design, and video production. Working together and exchanging ideas and being flexible benefits you and your clients.

4) Community Supporters

Running a one-person business can be mentally tiring, so connect with like-minded people and build a community of supporters. Find activities that are not work related to get involved in like joining clubs and joint fitness groups for human interaction to allow time away the day-to-day office drama.

Connect with business peers for advice and to reduce business loneliness. Reach out to local business owners and entrepreneurs. Talk with experienced business people in your area and share advice and viewpoints with them. This builds connections and gives you a group of people to turn to for advice. LinkedIn is an easy way to connect with business people in your area and quickly build a network.

Attend SBA (Small Business Administration) events in your area that interest you and meet others who are experiencing what you’re going through.

As counter-intuitive as it sounds, it’s not wise to run a one-person business alone.

5) Growth Limitations

Your growth limitations are determined by your definition of success. You can grow only so large without a team. If you find the limit that you can get to on your own and are able to maintain, you can certainly sustain that as long as you desire.

If you have no goals of building any level of empire, you might be completely content to stay on your own. But if your definition of success involves anything more than that, you’ll need to start considering having a team.

So, write your business plan, with these five tips for starting a one-person business in mind, meet with a business advisor to discuss activating your plans, and be patient.


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Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

Although email marketing is over 40 years old, it’s as strong as ever. It may be even stronger since brands have shifted to digital marketing channels due the ever-changing marketing landscape.


What is email marketing?

Email marketing is a method used to send emails to your customers and prospects to get more conversions. The aim is to convert one-time buyers into repeat customers and to get prospects to make their initial purchase.

An email is often the beginning of a customer’s journey with you.


Two reasons email marketing works:

You control who to focus on, and
You get more conversions


How do You Succeed With Email Marketing?

To succeed with email marketing you must first build your list.

Use your website or blog to get people to sign up for your emails. Place a form on your site with a CTA (call-to-action) asking for your visitors’ name and email address. Add a sign-up form on your “about us” page.

Another way to get signups is by using a lead magnet. This offers something free in exchange for their contact details. This can be a resource guide, an ebook or something else. It must be relevant to your target audience.

Make sure your sign-up forms are not too long or complicated. People might just skip over them and move on. Limit the requested information to one field, an email address, or two maximum that includes a name.


Designing and Sending Your Emails

Designing and sending emails to your subscribers is probably the most important part of the total email marketing process. You can create them yourself, which can be very time consuming and expensive or you can use templates from third-party websites.

A lot of sites provide free email templates that you can customize and use. As a business, there are different kinds of emails that you might want to send to your subscribers.

You’ll certainly want to send a transactional (confirmation) email that goes out immediately after someone takes action on your site. You can also use these to sell, upsell, and boost engagement.

Then there will be follow-up emails with relevant and timely information regarding what you’re offering.

Here are some things you’ll want to do:

— Use attention-grabbing catchy subject lines
— Use action words and verbs that encourage people to take action
— Add a stat or number to subject lines to add credibility and create curiosity
— Keep subject lines light and creative by adding an emoji
— If possible, personalize your email subject lines with their names to grab the target’s attention
— Remember your mobile readers and keep your email subject lines short and simple

One important thing you should NOT do is use words like “free” or “deal” that may trigger filters to send your email to spam folders.

Give your customers a good experience by putting them first throughout their journey with you. Email is often the beginning of their venture with you.

When you use a human-centered approach and put your customers and their needs first, you’ll be rewarded with their loyalty.

Email marketing continues to be a mainstay in the marketing world, and email marketing is the perfect marketing channel for relationship-building.

It’s a simple, direct and cost-effective way of connecting with your leads, and is still one of the most used digital marketing techniques.


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Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

If you’re an entrepreneur with a home-based business, you may have considered getting business insurance. Well, hesitate no longer. The question is not whether or not to get insurance, but what type of insurance to get.

You definitely need insurance for your home-based business.

Just because you can run your business in your pajamas doesn’t mean it’s not a real business. So, it needs to be insured just like any brick and mortar establishment.

Your homeowner’s policy carries little or no coverage for a business and some insurance companies may even invalidate your policy if you file a business-related claim.

As a result you’ll have no coverage for:

Buildings used for business purposes
Loss or damage to business records or data
Loss of income that results from a business shutdown caused by physical loss to business property.


Why Do You Need Insurance for Your Home-Based Business?

Consider the following:

1) You run a consulting business from home, as an IT professional. If your home is robbed and all your expensive computer equipment is stolen, you may find that it’s not fully covered under your homeowners’ insurance because it is considered business property.

2) A business delivery person is leaving your home-based architect office and slips on some wet steps and sustains injuries. Your policy might not pay for these injuries because your insurance doesn’t cover business deliveries or any third-party injury claims.

3) If you run a landscaping business out of a building adjacent to your home and it catches fire and burns your equipment, you’re mistaken to think your homeowner’s policy covers such an incident.

4) As an accountant, you advise a client on a financial matter that ends up costing her money. As a result, she files a lawsuit. A homeowner’s policy won’t come close to touching that.

These are only a few reasons to purchase home-based business insurance.

Neither homeowners’ nor renters’ insurance policies cover home-based businesses.


The many types of business insurance include:

Business property insurance which covers any kind of equipment used to operate your business including your computer, printer, fax machine, furniture, etc.

Liability insurance that protects you and your business from being liable for damages caused to another person or property.

Product liability coverage to protect your business from damages to property or a person caused by a product you supplied, manufactured or designed.

Business automobile coverage which will provide coverage if you are in an accident while making pickups or deliveries, visiting clients or performing other business-related tasks. Your personal auto policy does not cover using your vehicle for business.


Here I have covered only a few types of insurance for your home-based business. There are many more for you to consider, depending on your particular business.

It is wise to work with an insurance professional who can furnish the details you need for the particular type of home-based business insurance that’s available for your business.

Based on the many potential business liabilities, you’re probably better off having at least a combination of a few policies, depending on your business needs. And that could be one less thing to keep you awake at night.


Get Your System With Autoresponder Here

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

Blog article marketing for your business is a cost-effective way to drive traffic to your website or blog. It’s also a way of acquiring potential customers, a way to get your website indexed on search engines, and a way to promote your site and to get backlinks.

Using blog article marketing for your business makes good sense. Since blogging doesn’t cost anything on most websites, you can choose a popular blogging platform and connect your blog with your other marketing campaigns. This lets you connect and have conversations with the people that visit your site and it’s a great way to engage customers.

Starting your own blog doesn’t have to be complicated. Here is an article that was written some time ago, but the information it contains is still current.

Once your blog is set up and you consistently write informative articles, your reputation within your niche will improve and this offers you a good way to improve your income.

A blog is an indispensable tool for your business.


Build Your Following

To build your following offer your readers important information that is helpful. Share useful and interesting content on a regular basis.

Use a warm, friendly casual style even when writing on technical subjects. You don’t want to be boring and drive away readers.


Get Found by Search Engines

To help your article get found by search engines, use your main keyword or keyword phrase in the title, header, sub-headings, and in the URL, which leads to more traffic and sales.

The first paragraphs of your article should be the best and very powerful. Include the best information here to grab the attention of both readers and search engines.

You want your audience to read the entire article so don’t give away too much at the beginning, just enough to grab their attention. Lead them down the page using your sub-headings under which you feed them even more interesting information.


Do Not Duplicate Content

For the best quality content, write your own articles. They should be original and fresh. Put forth your own spin and offer a unique outlook or suggestion to impress your readers. If search engines detect duplicate content you will be flagged and penalized, and your marketing becomes ineffective as search engines will not “pick up” your article.

Even though it’s true that the more people you have viewing your writing the better your chance of success, you don’t have to target large audiences with your article. You want the people that do read your articles to be those who are truly interested in what you have to say.

Never ignore your dedicated readers.

Blog article marketing for your business can be extremely lucrative. One of the most exciting parts about it is you’re building interest in you and your company and offers through unique and interesting articles.

Nothing is more important than drawing in readers and giving valuable information that will keep them coming back time and time again. The key to building long-term business relationships with your visitors and potential customers and clients is in providing them with valuable, quality information.



Your Web Hosting Essentials

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




If you’re considering a multilevel marketing (MLM) opportunity, be very cautious. MLM and pyramid schemes can be very similar.

How does MLM compare to pyramid schemes?


What is MLM?

Some people like the MLM business model. You have the opportunity to become involved in a system for supplying products to consumers. MLM associates have the support of a direct sales company so they don’t have to start a business from scratch. Some of the companies train you.

When you become a MLM distributor, associate, consultant, or whatever term the company uses, you make money, by selling products to other MLM participants who are not already a member, when you sign them up.

You earn money on your sales as well as a percentage of the sales of the new distributors you bring in. The people you bring in are your downline. Sometimes you get bonuses after reaching certain milestones like bringing in a certain number of new people or selling a certain amount of product. You can also win cash, trips, and automobiles.

MLM can be a legitimate business opportunity, but not always. MLM is legal in Canada and most of the United States, whereas pyramid schemes are not.


What is a pyramid scheme?

If you’re looking for a legitimate business opportunity, it can be very difficult to tell the difference between an MLM opportunity and a pyramid scheme.

A pyramid scheme also offers the opportunity to make money by signing up others and achieving certain levels.

Unlike MLM, a pyramid scheme exists solely to get your money and then use you to recruit other distributors.


Ask yourself the following questions before signing on:

Do you have to invest a large amount of money upfront to become a distributor? MLMs do not require large startup costs.

If you have to pay for inventory will the company buy back unsold product? Legitimate MLM companies offer 80% buyback.

Does the company offer actual products or services? MLM companies depend on an actual market for products and services. Don’t sign up if the company doesn’t seem to have any interest in consumer demand for its products.

Is the focus more on recruitment or products and services? Pyramid schemes focus on fast profits from signing up people and getting their money. If this seems to be the case, run.

How to Determine the Focus.

The pyramid scheme focuses on fast profits from signing people up and getting their money.
If the emphasis is on recruitment rather than on selling the product or service do not sign up.

Another trademark of the pyramid scheme is the offer of commissions for recruiting new members. This is what matters in a pyramid scheme, not the products or services being offered.


When you’re deciding on a business opportunity thoroughly check out the company. Get all the information you can on its products and operations.

Check out the business or marketing plan. Talk to others who have experience with the MLM company and its products. Determine if there are real products being sold and the quality of these products or services.

Check with the Better Business Bureau to see if there are any complaints against the company.

When attending recruitment meetings, listen very carefully for claims of you being able to make amazing amounts of money. That should set off the alarm bells for you.

Although being part of a successful multilevel marketing company can be both profitable and fun, unfortunately, some supposed MLM opportunities are just cons designed to flatten your wallet and trash your dream of running a business.

So, How Does MLM Compare to Pyramid Schemes? MLM is a legitimate business opportunity, whereas pyramid schemes are scams to take your money.


Your Web Hosting Essentials

By Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

How Do You Create a Responsive Email List?

Although creating and growing your subscriber list is not easy it’s not rocket science, and it’s absolutely necessary if you want to run successful email marketing campaigns that reach people who are truly interested in your business.


What Are Email Lists Used For?

Email marketing is still an extremely useful way of reaching customers, despite the popularity of social media channels.

Email marketing offers many ways for a business to generate leads in the sales process. You can use email to generate brand awareness and fans through regularly emailed newsletters announcing sales, recommending products and services, or sending cart abandonment reminders.


Where do Businesses Get Email Lists?

There are two main ways to get email lists:

1. Buy from a third-party source
2. Build your own from scratch


Buying an Email List

We’ve all received unsolicited emails promising $1 million to our bank account if we give them our account number. We should all know by now they’re not to be trusted.

Well, the same goes for people trying to sell you ready-made email lists. So, now you think you can get started immediately without spending time building your own lists. Sometimes you’re offered free lists.

Remember, “If something sounds too good to be true, it probably isn’t.”

You could be breaking the law, but most likely violating the CAN-SPAM act in the U.S. and GDPR in the EU for not getting expressed consent from the recipient before sending them email. And, you probably won’t get the results you’re looking for.

Put yourself in the other person’s place. What would you do if you receive an email from a company you’ve never heard of? You would probably delete it or mark it as spam. Either way, it’s a bad idea to send emails to someone who hasn’t requested to receive them from you.



Building Your Own List

To generate better leads and increase your conversion rate, you need to build and grow a list of people who have opted in to receive emails because they want to hear from you and have a genuine interest in your brand or offers.

You can also get more relevant information such as the products they like, their communication preferences, and demographic information other than name and location.


Now, how to create a responsive email list.


How do You Grow an Organic List?

To successfully grow an organic email list you need to:

1. Take Advantage of Your Own Network

You can take advantage of your own network by thinking of at least 10 people who would be interested in receiving your newsletters. Send an email to these contacts asking permission to add them to your list. For compliance, you need to retain records of securing their permission.

You can optimize the homepage of your website, to make it easier for people to join, by adding an opt-in form. Be sure the form is simple and quick to fill out.

2. Optimize Subscription Forms

Create subscription forms to capture your signups’ details. This could be a popup, a static web form, or a landing page. If you want a good signup rate the design, copywriting, and position of these forms are crucial.

Initially, only ask for what you need. You can get information for segmentation later based on the user’s action and what they read or view on your website.

3. Incentivize Signup

People don’t give up their contact details for free. So, you need to offer them an incentive and provide value. For example, this could be an e-book, a webinar or a competition.

4. Add Share Buttons

Recommendation by others is a great way to grow your list. By putting share buttons at the bottom of your emails, people can easily send them to anyone they think would be interested, or share them on social media.

5. Use Paid Ads and Social Media

Your newsletters should only be one part of your marketing strategy. Use paid ads as well as social media channels to tie your business together to drive people to a signup form or landing page where you can get more customer details.

These people are highly valuable leads and subscribers, as they have already shown an interest in your company or offer.


How do You Manage and Use Your New Email List?

The point of building a list is not to collect as many email addresses as you can. You need to keep a clean list by deleting subscribers who are not opening your emails or clicking any links.

Do this about every six months or so. Doing so will decrease your email marketing service bill, and you’ll get better click-through and open rates.

Most email marketing software provides the necessary reporting and analytics functionality, so you don’t have to manually prune your list. The software helps you understand who is opening emails and engaging and who is inactive.

Once you have that information, you can try to re-engage these recipients by setting up a win-back campaign. If that doesn’t work, remove them from your list.

As you grow your list, you can start to create segments based on past interactions and demographic information. This allows you to send more relevant, personalized emails to help boost click and conversion rates.

Building an email list from scratch takes time and patience. There are no shortcuts. It’s all about quality over quantity. Having an email list of a few people who are interested in what you have to offer is better than a list of 1,000 who don’t care.

The hard work begins when someone subscribes to your list. This is why you need to send relevant content, personalize your emails, spend time perfecting the copywriting and design, and be useful and helpful.

You can use these tips on How to Create a Responsive Email List and get started now.


Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.


Your Autoresponder and More

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

When you start an online business you’re probably selling one of three things:

Your time (coaching or consulting)
Your products (e-commerce)
Someone else’s products (affiliate marketing)Advertising


With a blog, you can sell all these. Blogging is the ultimate low-risk, high-reward business idea. You can set your plan in motion by starting a blog. You can test the waters by using it as a hobby or you can set yourself up as a scalable full-time business with a business structure such as an LLC, which requires filing certain paperwork for a fee.

You can use your blog to advertise whichever of these Seven Business Ideas for Working from Home that you choose or others.

Now, what are these seven business ideas for working from home?


1. Start a Profitable Blog

You need to be clear on your reason for starting a blog. For example:

To increase retirement nest egg
For the ability to quit your 9-5 job
To be able to spend more time with your family
To take more vacations

When you’re clear about your goals move forward with setting up your blog.

Install WordPress as your blogging platform if your eventual goal is to make money. A WordPress blog can be monetized.


2. Web Development

Front-end web development is a valued skill to cater to the rising demand for starting new websites.

Although there are a lot of tools to help small businesses create their own websites, developers are needed for more custom jobs. New businesses are always looking for efficient coders at cost-effective prices.

You can start by building websites for relatives and friends to improve your skills and then slowly transform your career into a more lucrative business plan.

Developers must have basic coding skills in computer languages like HTML, CSS, and JavaScript. There are several cheap or free online courses that can help you learn and get started with web development.


3. Affiliate Marketing

Affiliate Marketing is a branch of Internet marketing where the advertisement publisher gets paid for every customer or sale provided by him, i.e. publishers and bloggers.

This is not a new concept. It’s essentially, getting a commission on a sale. Affiliate marketing is a quick way to offer products and services without having to create your own.

For more information read my in-depth article on affiliate marketing.


4. WordPress Web Consultant

Small businesses and bloggers use WordPress to start their own website.

If you are experienced at setting up WordPress websites, use your skill to build a business.

Along with your consulting, you can offer digital marketing services to your clients as an additional income stream.

Once you build a successful business as a WordPress website consultant, you can change your business into a digital marketing agency.


5. Freelance Content Writing

There is a huge demand for content writers. If you can create engaging stories and write articles, you can turn those skills into a profitable freelance writing business.

You can write content for a variety of purposes from website copy and sales pages to blog posts and email newsletters. You can also edit and proofread work.

Grammarly is the most popular grammar checker. It enables you to develop your writing by using proper grammar, punctuation, spelling, and better word choices.

As a freelance copywriter, you have the opportunity to work from any location. You need to build your portfolio, and then you can launch your own inbound lead-generating website. You can connect with potential clients on social media platforms like LinkedIn and offer everything from content writing to SEO writing.


6. Computer Repair

Due to the high cost of computer repair at authorized service locations, you have an excellent opportunity to earn money by offering cost-effective repair services. You can approach small businesses and neighborhood homes to get repair projects. Then you and your team can steadily expand and take bigger orders from medium to larger organizations.

The opportunities in this field are immense and include learning to fix networking issues and replacing crashed hard drives.


7. Pet Grooming

Pet grooming is a booming business idea where wealthy pet owners live. People are spoiling their pets with spa and foot massages, haircuts, and massage therapists.

It takes about $2,000 to set up a pet grooming business. You can find clients in your neighborhood or check on Facebook and WhatsApp groups.

For a better understanding of the job, you can take a dog grooming course. If grooming is not for you, you can set up a pet-sitting business which requires a small startup fee.

Of course, there are many more options including but not limited to:

Baking
Child Care
Computer Repair
Crafts
Dog Walking
Home Services
Self-Publishing

You can access many courses here(skillshare.com) to get started with your business idea. This is just a suggestion. I receive no compensation for this recommendation.

Working at home in your own business requires the same discipline as working in an office for someone else. If you treat your business like a hobby it will be difficult to make progress. You must have a plan, a proper setup, and keep good records.

Use these Seven Business Ideas for Working from Home to help you start brainstorming your next entrepreneurial venture.



Hosting and More

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

What is email marketing?

It’s basically self-explanatory. The Wikipedia definition is:

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Wikipedia


Email is one of the most trusted communication channels available to marketers. You have to have an email address to perform many things online including online banking and opening a Facebook account, so just about everyone with internet access has a valid email address.


The most successful email marketing campaigns begin with a targeted email list of qualified leads who are interested in what you’re offering.


What are the types of email marketing?

There are many. In this article I shall discuss four main types of email marketing:

Welcome
Email Newsletters
Transactional Emails
Behavioral Emails


1. WELCOME EMAILS

Welcome emails are the first communication you’ll have with prospective customers. You need to nurture your contacts and give them a chance to get to know, like, and trust you.


Welcome emails should offer a personal touch and introduce you without a sales pitch. You need to build a relationship and work on giving a good first impression. They should illustrate your knowledge and expertise and pave the way for future contact.


2. EMAIL NEWSLETTERS

An email newsletter works well for B2B (Business to Business) communication. You can use it as a method to educate customers and prospects about your products, as well as showcase employee profiles, company projects, and relevant graphics. Hubspot is a good marketing CRM (customer relations management) tool that’s free and you can upgrade later to grow your business. (I get no fee for this. It’s just a suggestion.)


When creating an email newsletter You should consider a variety of factors including:

Content length
Type of information
Placement of images and text
Design
CTA (Call to Action)


As you work on your newsletter layout and content creation, remember your goal and be sure you’re working toward it by prioritizing the design and positioning of calls-to-action.


The advantages of email newsletters are:

Creating Brand Awareness: A newsletter, like a newspaper, creates a certain anticipation in readers. They get into the habit of receiving it, so make sure you’re sending it at regular intervals, be it daily or weekly, thus building a habit in your email subscribers which allows them to recognize your brand and associate it with a positive experience.


Repurposing Content: A newsletter usually contains already published information. You can do quick summaries of your most popular blog posts and link to the articles from your newsletter. This will bring your subscribers back to the company website and connect them with more company content.


Diversification of Content: You can use an email newsletter to include different kinds of content important to your business or organization. That can be popular blog posts, new offers, upcoming events, discounts, etc.


3. TRANSACTIONAL EMAILS

Transactional emails are usually initiated by a prospect or customer interaction with a website or an app. For example, password resets delivery information and receipts, email receipts, invoices, billing statements, and order confirmations.


Transactional emails are used to enable a transaction already agreed upon by a customer and shouldn’t market or promote any product or service or generate additional revenue.


Usually, transactional emails don’t require permission, whereas you MUST get customer consent to send marketing emails. And, with marketing emails, there must always be an unsubscribe option for the customer.


Be sure you’re compliant with email sending laws in all the countries in which you do business.


4. BEHAVIORAL EMAILS

Behavioral emails are automated emails sent to people who have given their permission to have emails sent to them that may contain advertising materials, offers, company digests, invitations to events, video reviews, and other content.


These emails are sent after a user interacts with a business on social media, the company’s website, email, and other channels. They help increase customer engagement and sales. With behavioral email, site visitors receive different types of emails, depending on their specific actions.


Email marketing principles are the same for anyone, not just big businesses.

Almost everyone who has Internet access has at least one active email address.

Email marketing gives you the opportunity to build personal relationships with your audience.

Email makes it easy to combine all your marketing campaigns.


Email marketing is easy to manage, gives you full control, and allows you to establish a direct contact with your customers.


Although there are more, these four main types of email marketing will help you with your marketing strategy.


Your Autoresponder and More

by Rahimah Sultan

What is affiliate marketing?


Affiliate marketing is the process of promoting the products or services of another person or company in exchange for a commission on the resulting sale. Affiliate marketers join affiliate programs, find trustworthy affiliate products or services to promote, and share them with their audiences.


This is not a new concept. It’s essentially, getting a commission on a sale. Affiliate marketing is a quick way to offer products and services without having to create your own.


An affiliate, also known as the publisher, can be a single individual or a company.

So, what are the 4 Steps to get Started in Affiliate Marketing?


First, let’s cover a few of the technical aspects that run in the background with the merchant’s affiliate program software.


When an affiliate joins the merchant’s program, s/he is given a unique ID and a specific URL to use to promote the product. The affiliate then includes this link in blog posts or other marketing efforts and invites readers to click it for more information.


When someone clicks the link to visit the affiliate partner’s site, a cookie identifying the affiliate is placed on their computer. This cookie confirms the publisher is credited with the referral sale even if it happens days or weeks later.


Whenever a buyer completes the sale process, the merchant checks the sales record for a cookie identifying the source of the referral. If the merchant finds a cookie with an affiliate ID, the affiliate is credited with the sale.


The merchant makes reports available so that the affiliates can see their referrals (clicks) and sales. Then, at the end of each payment period the merchant pays the affiliate commission (i.e. revenue sharing).


This flow works the same for any kind of product you’re promoting and for any affiliate marketer.


Now, the 4 Steps to get Started in Affiliate Marketing.

The number one thing to remember is that you’re getting paid a commission in exchange for offering readers information on products / services they’re already thinking about buying.


By using your blog and the Internet in a systematic process, you are providing valuable advice to thousands of people to help them make a smarter decision.


Following are four steps to help you get started:


Step 1. Choose a Product to Promote as an Affiliate

As a principled blogger you will always face two constraints
when choosing products you want to promote:


a) You’re either limited to products you’ve used and like that have an affiliate program and are a good fit for your audience, or


b) You’re limited to products you can get access to for evaluation by buying them or getting a free sample or free trial.


Of these two options the first one is the most common way to get started with affiliate offers.


Option #1: Promote Products You already Use and Love


You become an affiliate for a product or service you’ve used and tested and feel good about recommending. It could be a course or an ebook or something else.


Make a list of courses, products, and services you have experience with and choose the one you would be excited to promote. Cross off any that are not a good fit.


Then, check to see if the merchant has an affiliate program. Some will not, although many do.


You can do an online search using a search engine such as Google for:


“affiliate program” + [product name], (i.e. “affiliate program” + Pinterest Marketing Course, or other product)


or email the merchant and ask.


Use a check list for your other products that includes the following:


>> You’ve previewed the product so you know its quality.
>> They have a solid refund policy that you trust they’ll honor.
>> They provide good customer support (and you’ve tested it).
>> You have a good story to share about your experience with the product.
>> The offer fits your audience’s needs and won’t abuse the trust you’ve built with them.


The affiliate products that meet all these requirements are your best income opportunities. You can add as many of these products as you like in the future.


Now, you’ve found your first product! Apply using the merchant’s process and start promoting.


This option may be enough to get you started if you’re new to affiliate marketing channels.


However, as a blogger you’ll also want to try option #2.


If you don’t already have a product that you love and is a good fit for your audience and that offers an affiliate program, you’ll have to explore this second option.


Option #2: Find Products through an Affiliate Network


This option requires investing time into research and money into buying products to try, even more than the first option. So, be very careful.


That’s because you have no prior knowledge so there’s less trust. Do your due diligence, to protect your reputation and the trust you’ve built with your readers.


When you work through a network, your business relationship is with that network, and you normally won’t know the merchant ahead of time and won’t build a relationship with them.


Popular and reliable networks include Clickbank, CJ Affiliate (formerly Commission Junction), the eBay Partner Network (EPN), ShareASale, and the Amazon Associates program.


Some networks will assign you an affiliate manager to show you the ropes.


Many new marketers begin by becoming an Amazon affiliate and then scaling to other types of more profitable affiliate offers.


Step 2. Get Set Up as an Affiliate


Whether you work through a network or directly with a merchant you have to apply, be approved, and provide specific information in order to be paid.


At the very least, you’ll need to furnish your personal/business contact information for tax and reporting purposes as well as your bank account where commissions will be deposited.


The merchant will provide you with a trackable affiliate link that you’ll use whenever you post about the product. It will have a long tag at the end with your affiliate ID.


Here’s what some typical affiliate text links look like:


LINK THAT DIRECT’S TO THE MERCHANT’S HOME PAGE


https://merchantsite.com/dap/a/?a=1199



LINK TO ANOTHER PAGE ON THE MERCHANT’S SITE


https://merchantsite.com/dap/a/?a=1199&p=merchantsite.com/page.html


You’ll usually get some tips and useful marketing resources that could include:


a) An affiliate guide as well as instructions on how to use the platform and summary of policies such as payouts.

b) Online marketing tools like banners and sidebar graphics.

c) Sample email/webpage swipe copy.

d) Ongoing communications from the merchant about promotions, new products, etc.


You’ll get a link for each product you promote, if you use a network like Amazon.


Do check your specific network’s help and support pages for more information.


For your global audience you can check out geniuslink for tracking overseas sales through Amazon, iTunes, and Microsoft Store.


No matter which method you use, expect to invest money and time into researching the best products for your audience.


Step 3. Start Promoting Your Affiliate Offers


In the end, your hard work of finding and evaluating products only pays off when someone takes your advice and makes a purchase.


So, you need to place your recommendation in front of your audience in a trustworthy manner.


Don’t make the affiliate-marketer mistake of haphazardly slapping some banners on your blog that link to affiliate products and think that’s all you have to do.


Your recommendations should line up with your blog categories and topics, not some random products that are probably of no use to your readers.


Example:


If your blog’s focus is travel related, don’t use affiliate links advertising educational products or some other unrelated merchandise.


Here are a couple of options:


Option #1: Create a Resource Page on Your Blog


You can create your own resource page on which you can promote lots of different products, and they’ll all be organized in one place for easy reference for different readers according to their needs. It can also contain explanations regarding the usefulness of the products.


The page is not just a sales pitch but educational, with quality content. It should be well optimized for SEO so it will also rank well in Google search results and get organic traffic that also leads to good conversion rates.


Option #2: Create and Promote Custom Content


The following strategies are for those who are already sending traffic to your latest content by emailing your list regularly (at least two to four times per month) about what’s new.


A) Write Reviews


You can write in depth reviews of products, books, courses, or software products you promote as an affiliate.


Your reviews can focus on one product or comparisons between two products side by side.


Comparing two products in this way builds more trust, but is distracting due to multiple recommendations.


For multiple product reviews you can set up a “one-stop shop” for your niche by creating a site containing only reviews and affiliate offers.


B) Write Authoritative Content on a Related Topic


Write an authoritative comprehensive post that educates your audience and do a “soft sell” for your products.


For example, set up a guide for writing blog posts and include your affiliate links to your hosting providers.


Make sure your topic, whatever it is, is evergreen content – information that will be useful for years.


Create blog posts, infographics, videos, and more. Just do not create a sales page. You want to focus on building trust and authority.


Pay particular attention to SEO. Be sure to optimize for the right keywords and build links to your content to get a constant flow of traffic from Google.


C) Create Valuable Bonus Content


Check your affiliate agreement to see if you’re allowed to create bonus content. If so, create content, especially for your readers, to help them get even more value from the affiliate product.


People love bonuses! Creating them is fairly quick and easy, and they will help you stand out from other bloggers promoting the same product.


Some example bonuses are:


Step-by-step checklists.
Quick-start guides.
Video overviews or demos.
Complementary or discounted services (e.g., coaching calls).


Step 4. Follow Legal Requirements and Best Practice


In the U.S., the Federal Trade Commission (FTC) requires that you let people know you’ll earn a commission.


But even if it isn’t required by law where you’re located, it is recommended. It’s just good business.


People will appreciate your transparency and honesty and want to support you and help you for improving their lives.


So, wherever you share a link – in blog posts, on web pages or in emails – let readers know you may make a small commission if they make a purchase through you.


Also, create a disclaimer page on your website.


There, you have it, the bottom line on affiliate marketing.


Your dream of making passive income is a completely achievable reality, although it’s not as simple as pushing a magic button. With a little knowledge and persistence you can do it and eventually turn it into an online business.


Affiliate marketing is one of the best business models for making an income from home, once you’ve gained a respectable following.


It’s very easy to get started. Just follow the steps covered in this post.


Find the one big thing everyone in your audience needs to reach their goals and start there.


Choose a great product you believe in. Share your success with it.


Deliver plenty of valuable content to educate your audience, without being too salesy.


Nurture the trust your audience places in you.


Be upfront, honest, transparent, and most of all, patient.



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