by Rahimah Sultan

 

 
 
 

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. ~ Wikipedia

 
 

Online marketing involves methods used for promoting products and services on the Internet. It includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the web.

 

Click here to read 3 Tips for Online Marketing.

 
 
 

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by Rahimah Sultan

 
 

Social media is a fantastic, low-cost opportunity for visibility and brand awareness. Even if you’ve been using it for a while, there is always something you can learn about social media that can help boost your business.

 

Check out some tips for social media marketing that include showing up, being you and keeping things simple. Remember that social media marketing is real marketing.

 

Read Social Media Tips for Entrepreneurs, which covers these tips and more.

 
 

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by Rahimah Sultan

 
 
 

When you finally muster the confidence to start a business, you may think that the Internet is the easy road.

 

Digital marketing takes time, investment, and knowledge. “Digital marketing is any form of marketing products or services, which involves electronic devices.”

 

If not done correctly, it can lead to some serious mistakes that will severely limit your marketing efforts.

 

Read Ten Rookie Digital Marketing Mistakes You Might Be Making, for the details.

 
 
 
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by Rahimah Sultan

 
 

So you want to make money online from home. Where do you start?

 

Well, what do you like to do? What are your hobbies? What do you spend time on every day that you love doing? If you want to do what you love doing and also make serious money doing it, then start planning a way to get it out to the public.

 

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by Rahimah Sultan

 

Email marketing is all about building trust and relationships. There are rules that have to be followed, known as the Can-Spam rules, which state that no unsolicited emails can be sent to individuals. You can Google CAN-SPAM for a list of dos and don’ts. You want your email marketing done right.

 

So, you have set up your business and you need to let the world know. Just how do you do this?

 

You set up a lead capture page (LCP), which is also known as a squeeze page or splash page, and advertise it. When people see this page and opt in they are automatically added to your list. Now you can start building a relationship with the pre-written follow-up emails in your autoresponder that are scheduled to go out automatically at specified intervals.

 

Each email gives a little bit of information about your product or service. Make them short and to the point. Talk about how your product will make their life easier, what it will do for them. Remember, your goal is to build a relationship based on trust so people will buy from you and maybe become a repeat customer. Do not sell, sell, sell in every email.

 

Although it will take commitment, work and persistence to build your list, you must do it yourself. Build your own list.

 

Do not buy lists. They are made up of people who have never heard of you or your company. Think like a customer. Would you buy from someone you have never heard of and know nothing about?

 

Put your customers first by giving them helpful information and tips before referencing your products or services. Email marketing is not a get-rich-quick solution, although it can be a fast way to reach thousands of customers.

 

Email marketing done right is all about giving your customers useful information and building trusting relationships.

 

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by Rahimah Sultan

 

 

Content marketing is the art of communicating with your customers and prospects without selling. Instead of pitching your products or services, you are delivering information that makes your buyer smarter. At the core of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to consumers, they will ultimately reward us with their business and loyalty.

 

The elements of a successful content marketing strategy are creativity, spontaneity, improvisation, and experimentation.

 

Read Jason Miller’s The Miles Davis Approach to Content Marketing Strategy for the parallel between Jazz and content marketing.

 

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by Rahimah Sultan

 
 

 

“With a small or new business, it is vital for your online marketing efforts to be a success so that you can attract new users to your site where they then find out what you have to offer. Visitors to your site need to feel that you are genuine and committed to your product. Here are three ideas…”

 

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by Rahimah Sultan

 

 

 

If you want to showcase your passion and expertise while branding yourself and your products, blogging is the way to go. Blogging allows you to present your knowledge and skills to the public.

 

If you have been thinking about blogging, now may be the time to start your blog.

 

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by Rahimah Sultan

An autoresponder is a series of email marketing messages that get sent to subscribers in the order you choose and at the times you want.

An autoresponder can be the welcome message a prospect receives when signing up for your free report on woodworking, a three-part series on mango dessert recipes or a 10-day email course that tells people how to declutter their homes quickly and easily.

You do not want to stop with the welcome email. The smart move is to create a longer series of autoresponder messages.

Autoresponders:

Allow you to continually show your best content.
Allow you to deliver the same high-value experience to every new subscriber.
Are great places to mention related offers without sounding dodgy.
Allow you to slowly build trust with your audience and make sure your new subscribers do not forget you.

Use your autoresponders to:

1) Share a bit (do not over share) about yourself and your business journey.

2) Offer tips to your subscribers that they can implement immediately to help them.

3) Ask questions of your subscribers as to what related challenges they may have or how they found your site, and have them reply to your emails.

4) Offer them a short list of resources such as blogs, books, online tools, etc. that will help them meet their goals.

Deliver your emails via the autoresponder function of your email marketing program.
Write the best content you can for your autoresponder. The time you put in now can continue to grow your business in the future.

If someone joins your email list, it’s likely he or she will also want to connect with you on his or her favorite social media platform. So, share other ways to connect with you.

Before you start writing, make a short outline of how many messages you want to include and how far apart they should be delivered. This outline will keep you on track as you write the entire sequence. Begin with three to five emails.

Once you have written your emails, queue them up in your email service provider, and then test the series to make sure everything works properly.

Once you have completed the above, you can send visitors to your opt-in form and start getting subscribers.

The autoresponder’s most important function is to take people who are curious about what you do and turn them into raving fans. Email provides you the most direct line of communication for conversion to sales.

Good email content deepens your relationship with your audience through effective subject line writing (which gets your messages opened); your distinctive voice (which gets your messages read); and delivering quality, niche-specific content your prospect needs and shares with others (which inspires referrals and word-of-mouth).

These tips will help you in Writing An Effective Autoresponder Series.

Autoresponders: Getting Started Click here for yours now

 
 

by Rahimah Sultan

 

 

Article marketing is a type of advertising in which companies write and distribute short articles to a range of outlets such as article banks, forums, and newsletter publishers. Its main purpose is to gain a huge number of online audiences and boost the number of sales opportunities for products or services on websites. It is one of the most successful types of marketing a business can do. This old type of marketing strategy can help marketers acquire new visitors and increase sales on their websites. Article marketing is also one of the least costly ways to market a company. – Wikipedia

 

I found this piece, by Christina Walker, on article marketing. She covers three tips for getting it right. You need to use high-quality article directories, convince readers that you are a reputable, trustworthy resource, and you need to SEO your articles.

 

There are benefits to be gained from article marketing.

 

Use these article writing tips to create great helpful content that will spread your message, build your expertise, and that will build your brand and authority.

 

You can read the article here.

 

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