Internet Marketing Training: 10 Lessons
by Rahimah Sultan
In Internet marketing, you want to find fresh topics that keep people interested, and use attention-grabbing headlines. Lay out your points in order of importance to the reader. Do not leave the most important elements for the end. You will lose people as they will click away before ever seeing them.
Above all remember you must always have good-quality content.
Read 10 Lessons Journalists Can Teach Content Marketers, for Internet marketing tips.
Start Building Your List Today
Click the Banner Below
Internet Marketing Tips
by Rahimah Sultan
Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. ~ Wikipedia
Online marketing involves methods used for promoting products and services on the Internet. It includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the web.
Click here to read 3 Tips for Online Marketing.
Start Building Your List Today
Click the Banner Below
Internet Marketing Solutions: Social Media Tips
by Rahimah Sultan
Social media is a fantastic, low-cost opportunity for visibility and brand awareness. Even if you’ve been using it for a while, there is always something you can learn about social media that can help boost your business.
Check out some tips for social media marketing that include showing up, being you and keeping things simple. Remember that social media marketing is real marketing.
Read Social Media Tips for Entrepreneurs, which covers these tips and more.
Ready to Build Your Business?
Click the Banner Below
Internet Marketing Mistakes
by Rahimah Sultan
When you finally muster the confidence to start a business, you may think that the Internet is the easy road.
Digital marketing takes time, investment, and knowledge. “Digital marketing is any form of marketing products or services, which involves electronic devices.”
If not done correctly, it can lead to some serious mistakes that will severely limit your marketing efforts.
Read Ten Rookie Digital Marketing Mistakes You Might Be Making, for the details.
Ready to Build Your Business?
Click the Banner Below
Making Money Online From Home
by Rahimah Sultan
So you want to make money online from home. Where do you start?
Well, what do you like to do? What are your hobbies? What do you spend time on every day that you love doing? If you want to do what you love doing and also make serious money doing it, then start planning a way to get it out to the public.
More…
Ready to Build Your Business?
Click the Banner Below
Email Marketing Done Right
by Rahimah Sultan
Email marketing is all about building trust and relationships. There are rules that have to be followed, known as the Can-Spam rules, which state that no unsolicited emails can be sent to individuals. You can Google CAN-SPAM for a list of dos and don’ts. You want your email marketing done right.
So, you have set up your business and you need to let the world know. Just how do you do this?
You set up a lead capture page (LCP), which is also known as a squeeze page or splash page, and advertise it. When people see this page and opt in they are automatically added to your list. Now you can start building a relationship with the pre-written follow-up emails in your autoresponder that are scheduled to go out automatically at specified intervals.
Each email gives a little bit of information about your product or service. Make them short and to the point. Talk about how your product will make their life easier, what it will do for them. Remember, your goal is to build a relationship based on trust so people will buy from you and maybe become a repeat customer. Do not sell, sell, sell in every email.
Although it will take commitment, work and persistence to build your list, you must do it yourself. Build your own list.
Do not buy lists. They are made up of people who have never heard of you or your company. Think like a customer. Would you buy from someone you have never heard of and know nothing about?
Put your customers first by giving them helpful information and tips before referencing your products or services. Email marketing is not a get-rich-quick solution, although it can be a fast way to reach thousands of customers.
Email marketing done right is all about giving your customers useful information and building trusting relationships.
Need An Autoresponder?
Content Marketing Strategy
by Rahimah Sultan
Content marketing is the art of communicating with your customers and prospects without selling. Instead of pitching your products or services, you are delivering information that makes your buyer smarter. At the core of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to consumers, they will ultimately reward us with their business and loyalty.
The elements of a successful content marketing strategy are creativity, spontaneity, improvisation, and experimentation.
Read Jason Miller’s The Miles Davis Approach to Content Marketing Strategy for the parallel between Jazz and content marketing.
Ready to Build Your Business?
Click the Banner Below
Tips for Internet Business Success
by Rahimah Sultan
“With a small or new business, it is vital for your online marketing efforts to be a success so that you can attract new users to your site where they then find out what you have to offer. Visitors to your site need to feel that you are genuine and committed to your product. Here are three ideas…”
More…
Ready to Build Your Business?
Click the Banner Below
Start Your Blog
by Rahimah Sultan
If you want to showcase your passion and expertise while branding yourself and your products, blogging is the way to go. Blogging allows you to present your knowledge and skills to the public.
If you have been thinking about blogging, now may be the time to start your blog.
Need Blog Content?
Click the Banner for Information
Marketing And Technology
by Rahimah Sultan
While deciding what to blog about this week, I remembered an article I posted exactly three years ago today. It’s coincidental, if you believe such. I believe things happen for a reason.
I felt like a light topic. My thought process went from summer, books, and library to revisiting this particular article. You can click here to read it.
Ready to Build Your Business?
Click the Banner Below