3 Essential Elements of Quality Content Marketing
by Rahimah Sultan

Three essential elements are needed for creating great quality content for your audience. Your content has to be useful and solve problems, and it needs to show them how to do something.
It should be interesting and written in a personable way. Show your personality as opposed to writing like a professional and just stating facts.
According to an article from CopyBlogger, good content must have the ‘cookie factor.’ “Include enough that you’re always training your audience to open your email, read your blog posts, and pass along your special reports. You’ll find that the more you reward them, the more they reward you.”
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Online Marketing Strategies For Internet Business Success
by Rahimah Sultan
When you are running an internet business you need proven online marketing strategies for internet business success. But the strategies change very quickly, thus hindering your ability to stay ahead of the competition. Business success is mostly about marketing. A few things you need are quality content, more than one marketing strategy, and you need to build relationships.
“Great marketing can sell an average product but poor marketing cannot sell a great product.”
In this article Jon Allo discusses five internet business strategies needed for success.
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When To Use Guest Blogging
by Rahimah Sultan
When blogging, you need to use fresh quality content. It is critical to your business success. So what happens when you run into a snag or experience writer’s block and are at a loss as to what to blog about? What if the pace becomes very hectic?
One available option is to occasionally use guest bloggers. Guest bloggers can help establish valuable connections, and this means more traffic to your business.
Click here to read Carolyn Cohn’s article: The Effectiveness of Guest Blogging.
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Use an Autoresponder Course to Build a List
by Rahimah Sultan
According to Julie Neidlinger, “An email autoresponder easily makes use of the blog content you’ve already created. Most readers haven’t read everything you’ve written, nor have they read it in sequential order. Your email autoresponder groups related topics together and packages it neatly for the convenience of your readers, delivering it right to them.”
In this article she details the reasoning for an email autoresponder course. You must have an autoresponder if you are doing business online. This article shows you how to use an autoresponder course as the prize or gift download for getting people to subscribe to your list and accept your emails.
Click here to read the article.
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Strategies For Online Business Success
by Rahimah Sultan
As entrepreneurs we all want to be successful. We have to feel like we can do anything and we must be persistent and persevere. In each of our various personalities we have something of value, that’s different from anyone else, which we can use to our benefit for success. We all use different strategies for online business success.
Jonathan Long discusses some factors that contribute to business success in his article 5 Quirks That Contribute to Success. They include having a can-do attitude, making stuff happen, and never doubting your gut feeling.
In conclusion he says that being genuinely happy for others, even your competitors, will keep you in “ a positive state of mind, an absolute requirement to achieve — and celebrate — your own success.”
Click here to read the article.
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3 Keys to Online Success
by Rahimah Sultan
Plenty of people want to make money online. You need the proper mindset and a willingness to stay the course. Do not fall for advertising touting scams of earning money for doing nothing or getting rich in 30 days or any other thing that sounds too good to be true. Success is not easy. Once you have decided to venture out into the Internet world for business, these three keys to online success will help.
Build an Online Presence
You must be willing to invest in yourself and your future business. Building an online presence is as simple as setting up a web page or a blog. First you need to purchase a domain name. Then I suggest setting up a WordPress blog using your actual name as the domain name. If your name is already in use, you can use a hyphen between your first and last name or use something like YourNameOnline.com or YourNameMarketing.com. Take time to come up with what you want to communicate as your business or your niche, because you will probably not be able to change it.
Create a Product for Sale Online
You may be wondering how you can create a product, especially if you are just thinking about starting a business online. Do you have something that you are truly good at and love doing? Do you have a hobby? Is there a subject that you know a lot about? If so, you have a good beginning point.
You can write an ebook detailing how to implement what you do or make short step-by-step videos demonstrating the process. You can blog about your expertise and put it into book form at a later date.
Drive Traffic to Your Product
Once you have your product you can sell it through your site. Join some safelists and traffic exchanges so you will have places to advertise. You will need a LCP (lead capture page) to get peoples’ name and email to start building a list. These will be filtered through a funnel via an autoresponder. As you are building your list, you are posting valuable content on your blog at least once a week. Less often will get you nowhere as far as an online presence is concerned.
You must be prepared to be “in” for the long haul, as things usually do not happen quickly. It takes patience, persistence, and perseverance as with any business. If you have money to invest, your progress can happen faster, but you can also lose a lot of money, especially if you are a newcomer to online business. There is a learning curve, so do not be too hasty. Check things out before diving in.
Setting up an online presence, creating a product to sell, and driving prospects to that product are the basics for making money online. If you are willing to do the work and stay the course, following these three keys to online success will help.
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4 Benefits of Article Marketing
by Rahimah Sultan
Do you have an online presence? Blogging is one way to establish an online existence, especially if you have or want to start a business. If you are already set up with a blog, you most likely know about the four benefits of article marketing that I am presenting here. If you are a beginning blogger, you can use this information as you move forward. Article marketing can bring more visibility to your site and establish your authority. Use article marketing to add fresh content to your site.
Content
Fresh content keeps your blog up to date. People will want to return to your blog when you share new, useful information, especially something that will solve some problem they may be experiencing. You can use a call to action in your post that invites people to purchase an item you may be selling that will solve their particular difficulty. As you make more posts, your site visibility will begin to increase.
Visibility
Once you gain more visibility in the search engines you begin to look more authoritative. When people do searches and they find your site, you have the opportunity to make more sales. It stands to reason that the more problems you solve the more people will follow you, making you an authority.
Authority
One of the best ways to showcase your knowledge and skills is content that can help your audience. When this is accomplished, you can become an authority figure in your business.
Communication
You can share your blog content on social media to encourage communication with your target audience and then use those channels to promote audience participation.
Adding fresh content to gain more visibility and establish your authority, and maintaining communication with your audience are 4 Benefits of Article Marketing.
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Content Marketing Is the ‘Only Marketing Left’
by Rahimah Sultan
There are several reasons you should blog and do it often. It could bring more visibility to your site and establish your authority. If you occasionally cannot think of a topic, you can use curated content as long as you do it properly. You can also use your most popular articles and rewrite them so the information is current.
For more information on content marketing read this article.
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No Free Rides in Business
by Rahimah Sultan
I think most people realize there are really no free rides in life. This especially applies to business. You cannot get something for nothing. There are so many unscrupulous people trying every way possible to take your hard-earned money by daily touting free websites, automatic money machines, turnkey businesses and systems, your own branded website and on and on. There are no free rides in business. By using one of those sites or systems, you generally have no control. If they disappear so goes the business.
When my son was a teen, he pleaded with me to help him get a JVC player for either his Birthday or Christmas. Some of the details have faded from my memory. I do recall saying something like that’s a lot of money for something that probably won’t hold your interest for very long. It was a challenge being a single parent of two children and having to be really careful with my money.
My son has always been very industrious and worked part-time jobs as a teen. He offered to help pay for it, but since this was something he wanted so much, more so than anything before, I got it for him. He loved that player, and it was the beginning of a “paying” hobby for him as a DJ before joining the Air Force.
Early in his military career he was stationed in Germany, at Ramstein Air Force Base where I spent a month with him, just before the United States became involved in Iraq, in 2002, not knowing if I would see him alive again after that. I am very happy to say, although he went through a lot in his 23 plus years of active duty, he came out alive and well.
During that month, mid-December through mid-January, my son was attending school as well as working his base job. It was an unusually bitter winter. He was out in the evenings putting up posters to advertise his upcoming DJing gigs. He had some challenges early on but never gave up. Over the years he has become a major player in the DJ world, playing parties for some of the top hip hop artists around. He still plays today and does his 9-5.
Although I did not know it, his DJing dream began before he got that JVC player, which he still has and showed me while I was in Germany that month, and reminded me of what I had said all those years ago about a passing fancy.
If you are thinking of starting an Internet business, you must have a plan, be tenacious, and never give up. It will take time and you will see positive results only after doing the work.
So, forget about all the shiny objects thrown at you daily and decide what you want to accomplish and plan accordingly, because there are No Free Rides in Business.
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Internal Linking Strategy To Increase Blog Traffic
by Rahimah Sultan
Do you have an internal linking strategy to increase blog traffic? While searching for traffic opportunities, do not forget your blog, which is your most important source of traffic. It is SEO.
Your SEO starts on your page with internal linking. Check your entire blog to find which posts relate more to each other and interlink them. Look for tie-ins to previous posts. Connect your content with links to your products or services within your blog posts.
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