3 Tips for Structuring Emails
by Rahimah Sultan
I am sure you know the saying, “The devil in the detail.” When people say the devil in the detail they mean that small things in plans and schemes that are often overlooked can cause serious problems later on. When using email marketing you must pay attention to detail. These three tips for structuring emails can help you do that.
The term is usually used to refer to sending email messages with the intent of acquiring new customers, encouraging customer loyalty and repeat business, retaining customers, and winning back former customers. When you use email marketing for advertising it needs to look professional.
1) Use Eye-Catching Subject Lines
Subject lines should catch the attention of the reader. Think of something that would make you want to open an email. If you think you cannot come up with attention- grabbing subjects just look at others, that you come across online, for ideas.
2) No Misleading Subjects
Be creative without using misleading subject lines. The subject should always be related to what is in the body of the email. As you want to preserve your online integrity, do not try to trick people.
3) Avoid Spam Triggers
Avoid spam triggers in your subjects and in the body of your emails such as the overuse of the word free and the use of symbols (Fr*e or FR33) to disguise spammy words that will land your email in junk mail and spam folders. Spam filters look at your email as a whole. There are quite a few spam-checking tools available for checking emails before you send them.
When composing your emails use proper grammar rules, great subject lines that are not misleading, and avoid spam triggers. These 3 Tips for Structuring Emails can help you get started with your email campaign.
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Myths of Content Marketing
by Rahimah Sultan
There are some myths floating around about content marketing. Jeff Bullas discusses seven of them in 7 Big Myths of Content Marketing.
“Content marketing has become an art and a science.” It involves telling stories with a bit of marketing added. Engagement with prospective customers is a must. The creation of content alone will not attract opportunities and produce business changing marketing strategies.
Content marketing is not just about search engines. You need to write for humans. It is many moving parts that include images, videos, blog posts, many social networks, multiple media, metrics, optimization, email, search and more.
The article points out that many bloggers (and content marketers) have fallen into the trap of only giving away free content. They forget to ask for something in return. They think that conversion from traffic to leads and sales will happen on its own.
“Want something for free like a free PDF then I need an email in return. Want to read that ebook. That will be $7 thank you. Want some premium resources and maybe online training then the credit card needs some loving.”
Great content marketing achieves 3 goals: Traffic, engagement and conversion.
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Three Tips for Business Success
by Rahimah Sultan
When I was nine years old my goal was to become a doctor. That meant
graduating from high school and attending college. I had to formulate a plan
that would enable me to achieve this.
In elementary school things were already decided for you as far as course
selection. In junior high, now called middle school, you had a more flexible
curriculum depending on the path you wanted to follow. It was then that the
thought of becoming a doctor solidified for me, and I used counselors’
recommendations and my own research to determine the classes I needed and when
to take them.
I hope the following three tips for business success are of use to you as an
entrepreneur as you plan and pursue your vision.
1. Keep focused on the main goal
Have a clear vision of your main goal. Although you may veer off course from
time to time, your big vision is always the focus. Sometimes challenges arise
and plans must be changed. Remaining focused on your ultimate goal will enable
you to make the needed changes to keep you moving forward.
2. Persevere
Sometimes you will face uneasiness and fear of the next steps to take. You
will need perseverance to keep moving forward and to stay on track. While in
school I faced a lot of major challenges and had to delay my college education.
I held on to my vision and eventually circumstances were such that I could
attend college. That was much later in my adult life and I focused on
“plan B” and received my college degree. Although I did not become a
doctor, I pursued something I was truly passionate about. You will also need
passion to succeed.
3. Be flexible
You need to formulate a basic plan that allows for changes. Sometimes large
changes to the plan will be necessary. You also need a marketing outline for
promoting your business. Decide which avenues and platforms you will use and
what your budget will look like.
These are Three Tips for Business Success to consider if you
are an entrepreneur or plan to be one and have decided the path you want to
follow.
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Do You Want To Start A Blog?
by Rahimah Sultan
Do you want to start a blog? Ever wonder how to blog? This post explains the main steps needed to get off to a good and successful start.
In the past, spreading the word about your products or services was dependent upon the size of your advertising and marketing budget. Today, a blog gives anyone – from individuals to large companies – the ability to reach a large number of people at a very low cost. This article shows the steps needed to start a successful blog, beginning with what to blog about.
You will need to choose a domain name as well as a blogging platform. Once your blog is up, you might want to customize the design, and then you will be able to start blogging.
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Autoresponders: A Guide Part 3
by Rahimah Sultan
This is the final part of this three-part series on autoresponders.
In Part 1 we covered the benefits of using autoresponders and Welcome Emails, and Part 2 was a discussion of Content Offer and Survey Emails.
Autoresponders are an excellent way to stay engaged with leads and customers even while you’re busy doing other things. This kind of email automation saves you time and provides value to the recipients. In this final post, we examine follow-up emails and the automatic lift you get from incorporating them into your campaigns. We also look at various examples of confirmation emails and how to make them more than just a transactional message.
This third and final post for the series is about follow-up and confirmation.
Follow-Up Emails
When you send a follow-up email for your campaign there will probably be an increase in the open rate.
By automatically scheduling a follow-up email when creating your campaign, you maximize the results of your email without extra work.
Confirmation Emails
Confirmation emails are used to ensure your prospect or customers really want to be involved with what you are offering.
Use Follow-up and Confirmation emails to improve your email open rate, communicate important information, and inspire a sale.
Click here for your autoresponder plus much more and start sharing your content, building an email list or promoting your latest service.
Autoresponders: A Guide Part 2
by Rahimah Sultan
This is a three-part series on the use of autoresonders.
Last week in the first of this three-part series, we covered the benefits of autoresponders and explored a variety of Welcome Emails. In this second post, we dive into Content Offer and Survey Emails. Here’s what you need to know about these two types of email campaigns.
With Content Offer Emails you can educate your audience by sharing your knowledge and keeping them engaged with interesting and useful information.
Another way to get customers to engage is by sending an autoresponder that asks for their feedback triggered by a recent purchase. Collecting this kind of information can be of great benefit to your business, and customers appreciate the opportunity to share their thoughts.
Finding new customers and not having nearly enough time in the day are likely two of your biggest concerns as a business owner. That’s why email marketing is essential to growing your customer base. An autoresponder series is a valuable email marketing tool that gives you the opportunity to share new content, build an email list or start promoting your latest service.
Click here for your autoresponder plus much more and start sharing your content, building an email list or promoting your latest service.
Autoresponders: A Guide
by Rahimah Sultan
This is a three-part series on the use of autoresponders. Part 1 discusses the benefits and welcome emails.
Finding new customers and not having nearly enough time in the day are likely two of your biggest concerns as a business owner.
That’s why email marketing is essential to growing your customer base. The high ROI is unrivaled.
An autoresponder series is a valuable email marketing tool that gives you the opportunity to share new content, build an email list or start promoting your latest service.
Read this guide on the benefits of autoresponders and using welcome emails. Then come back next week for part 2.
Promotion With Article Marketing
by Rahimah Sultan
Several years ago if you wanted to rank high in Google’s search, article marketing was the way to do it, using competitive long-tailed keywords for the same articles on different sites. It was free content. Once spammers learned they could get ranked on the first page of Google search, they set up sites specifically for ranking, using keyword stuffing. These keywords had very little, if anything, to do with the information or products on their sites. Google has cracked down on this practice by allowing only original content to be published for promotion with article marketing.
The point of article marketing is to get one-way backlinks to your site. There is an area called a “Resource Box” where you can put a bit of information about your business and a couple of links pointing back to you.
You can no longer go to different article marketing sites with the same article. If it is published anyplace on the Internet it will be rejected as duplicate content. To get the most natural links create some unique content that no one else has published, and do it on a site you own. Then do promotion with article marketing using your own original articles, and use different marketing strategies to promote your site. You can still use article marketing sites or directories for publishing content, but it must be original.
Write content for your particular audience that solves a particular problem and encourages engagement. Content marketing is about sharing valuable information to attract prospects and turning them into customers and repeat buyers. Choose a topic or niche for your site and begin writing articles based on that and start Promotion With Article Marketing.
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Affiliate Marketing: Some Myths You Need To Know
by Rahimah Sultan
Are you a brand manager or a marketing director or the all-in-one head person of a start up? Maybe you are considering setting up an affiliate program for your business. There are some misconceptions about affiliate marketing—some myths you need to know.
One is that affiliate systems are quick and easy to manage. 2) You need to work in a very popular niche in order to make it work. 3) Affiliate marketing is an old strategy, 4) In order to have success your product has to be on as many sites as possible.
As far as affiliate systems being quick and easy to manage, there is a lot of competition. The problem of niches is solvable, affiliate marketing is far from being a thing of the past, and you do not need to have your products on a bazillion sites.
Steve Olenski debunks these myths in his article 4 Myths About Affiliate Marketing You Need To Know. There is a lot of competition in affiliate marketing, a lot of companies do not even bother because they think they have too small a market, link building is outdated, and the best thing about affiliate marketing is quality not quantity.
For an in-depth understanding of these points you can read the article here.
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Starting A Home Business With No Money
by Rahimah Sultan
How do you spend money to make money when you have no money?
As the saying goes, you need to spend money to make money. But how do you do that, when you have absolutely no money to start a home business?!
Any business you start will have fees and costs. If you start a blog, you will need money for hosting and themes.
If you start an independent consultant business, you need to buy a kit to join. The kits range anywhere from a couple hundred dollars to a couple thousand dollars.
If you start a business where you sell products, you have to invest in the products to sell.
It does not really matter what kind of business you start, there are going to be costs associated with it.
You will need to figure out the kind of business you want and how to get the money to get started.
Read more…
You may want to have a blog, which is a low-cost way to start in business, while you figure out your next steps.
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