Autoresponders: A Guide Part 3
by Rahimah Sultan
This is the final part of this three-part series on autoresponders.
In Part 1 we covered the benefits of using autoresponders and Welcome Emails, and Part 2 was a discussion of Content Offer and Survey Emails.
Autoresponders are an excellent way to stay engaged with leads and customers even while you’re busy doing other things. This kind of email automation saves you time and provides value to the recipients. In this final post, we examine follow-up emails and the automatic lift you get from incorporating them into your campaigns. We also look at various examples of confirmation emails and how to make them more than just a transactional message.
This third and final post for the series is about follow-up and confirmation.
Follow-Up Emails
When you send a follow-up email for your campaign there will probably be an increase in the open rate.
By automatically scheduling a follow-up email when creating your campaign, you maximize the results of your email without extra work.
Confirmation Emails
Confirmation emails are used to ensure your prospect or customers really want to be involved with what you are offering.
Use Follow-up and Confirmation emails to improve your email open rate, communicate important information, and inspire a sale.
Click here for your autoresponder plus much more and start sharing your content, building an email list or promoting your latest service.
Autoresponders: A Guide Part 2
by Rahimah Sultan
This is a three-part series on the use of autoresonders.
Last week in the first of this three-part series, we covered the benefits of autoresponders and explored a variety of Welcome Emails. In this second post, we dive into Content Offer and Survey Emails. Here’s what you need to know about these two types of email campaigns.
With Content Offer Emails you can educate your audience by sharing your knowledge and keeping them engaged with interesting and useful information.
Another way to get customers to engage is by sending an autoresponder that asks for their feedback triggered by a recent purchase. Collecting this kind of information can be of great benefit to your business, and customers appreciate the opportunity to share their thoughts.
Finding new customers and not having nearly enough time in the day are likely two of your biggest concerns as a business owner. That’s why email marketing is essential to growing your customer base. An autoresponder series is a valuable email marketing tool that gives you the opportunity to share new content, build an email list or start promoting your latest service.
Click here for your autoresponder plus much more and start sharing your content, building an email list or promoting your latest service.
Autoresponders: A Guide
by Rahimah Sultan
This is a three-part series on the use of autoresponders. Part 1 discusses the benefits and welcome emails.
Finding new customers and not having nearly enough time in the day are likely two of your biggest concerns as a business owner.
That’s why email marketing is essential to growing your customer base. The high ROI is unrivaled.
An autoresponder series is a valuable email marketing tool that gives you the opportunity to share new content, build an email list or start promoting your latest service.
Read this guide on the benefits of autoresponders and using welcome emails. Then come back next week for part 2.
Promotion With Article Marketing
by Rahimah Sultan
Several years ago if you wanted to rank high in Google’s search, article marketing was the way to do it, using competitive long-tailed keywords for the same articles on different sites. It was free content. Once spammers learned they could get ranked on the first page of Google search, they set up sites specifically for ranking, using keyword stuffing. These keywords had very little, if anything, to do with the information or products on their sites. Google has cracked down on this practice by allowing only original content to be published for promotion with article marketing.
The point of article marketing is to get one-way backlinks to your site. There is an area called a “Resource Box” where you can put a bit of information about your business and a couple of links pointing back to you.
You can no longer go to different article marketing sites with the same article. If it is published anyplace on the Internet it will be rejected as duplicate content. To get the most natural links create some unique content that no one else has published, and do it on a site you own. Then do promotion with article marketing using your own original articles, and use different marketing strategies to promote your site. You can still use article marketing sites or directories for publishing content, but it must be original.
Write content for your particular audience that solves a particular problem and encourages engagement. Content marketing is about sharing valuable information to attract prospects and turning them into customers and repeat buyers. Choose a topic or niche for your site and begin writing articles based on that and start Promotion With Article Marketing.
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Affiliate Marketing: Some Myths You Need To Know
by Rahimah Sultan
Are you a brand manager or a marketing director or the all-in-one head person of a start up? Maybe you are considering setting up an affiliate program for your business. There are some misconceptions about affiliate marketing—some myths you need to know.
One is that affiliate systems are quick and easy to manage. 2) You need to work in a very popular niche in order to make it work. 3) Affiliate marketing is an old strategy, 4) In order to have success your product has to be on as many sites as possible.
As far as affiliate systems being quick and easy to manage, there is a lot of competition. The problem of niches is solvable, affiliate marketing is far from being a thing of the past, and you do not need to have your products on a bazillion sites.
Steve Olenski debunks these myths in his article 4 Myths About Affiliate Marketing You Need To Know. There is a lot of competition in affiliate marketing, a lot of companies do not even bother because they think they have too small a market, link building is outdated, and the best thing about affiliate marketing is quality not quantity.
For an in-depth understanding of these points you can read the article here.
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3 Tips for Online Marketing
by Rahimah Sultan
Before getting into the 3 tips for online marketing, I want to point out that there are many online marketing strategies. There is search engine marketing, social media marketing, and e-mail marketing among others. The main focus of search engine marketing strategies is placing researched keywords in particular places on web pages of a website.
Social media marketing does not involve a large investment because putting a business profile on social networking sites is absolutely free, although you may want to purchase ads in the future.
E-mail marketing is a primary way to build a relationship with customers and encourages customer loyalty. It can offer amazing benefits if they choose to become a subscriber.
Online marketing involves methods used for promoting products and services on the Internet. It includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the web. Here are 3 tips for online marketing.
Optimize Your Website
Website optimization is a phrase that describes the procedures used to design a website to rank well in search engines. Do some keyword research and determine the best relevant keywords and phrases for your niche and web pages. Use and edit the meta tags, image tags, and components of your website to ensure that it is accessible to search engines thus improving the overall chance that your website will be indexed by search engines and have a higher page rank.
Publish an E-newsletter
Figure out what type of email newsletter you want and set it up based on your particular focus. Tell people what to expect on your “subscribe” page and how often you will be emailing them. Do not bombard your subscribers with daily emails and do not overdo the self-promotion. Use your emails to follow up with subscribers about new things that are going on in your business, helpful information and education, and not for just for selling. You do not want to lose potential customers.
Set up a Blog
Blogging is a great way to express yourself and showcase your products and services. Use a WordPress blog and plugins and you have total control. Add an opt-in form and post articles regularly that have a call to action. Be sure your blog is optimized for the search engines. Write a minimum of one article per week to remain relevant or the search engines will not bother to keep your site indexed. Be sure your site looks and reads professionally. Consistent, high-volume content will help you build a steady audience. Some of them will convert into leads and paying customers.
As online marketers, we understand the absolute importance of promotion. Marketing is the lifeline for any business, product or service. I hope these 3 Tips for Online Marketing are useful to you.
Three Tips for Marketing Success
by Rahimah Sultan
In today’s ever-changing marketplace, it is not enough to have a website. A successful home business requires online marketing strategies the same as an offline business. For your marketing success you must engage in effective marketing to get new customers. In order to achieve your business goals you must establish a budget and master online marketing skills. Here are three tips for marketing success.
1) Your website must be search engine optimized. Search engine optimization (SEO) is a long-term marketing strategy. It is important to have your blog and web pages fully search engine optimized for getting free, targeted traffic from the search engines. Keyword research and use as well as quality incoming links are essential for this to be a successful online marketing strategy.
2) Another long-term strategy is link building. Having incoming links is critical to your marketing success online. Search engines rank your site higher based on the number of good incoming links pointing to it. There are many techniques for building incoming links to your site. One way is writing for article directories.
You want to publish articles in the largest publications that you can, because they get you links when other webmasters use your article on their sites. This is known as syndication. There is a resource box included at the end of your article where you can add your information and your website. This gets you one-way backlinks to your site. You only need to write for a couple of the largest directories. I suggest Ezine Articles directory.
3) Pay Per Click Advertising (PPC) is a strategy that will yield fast results, although it requires a financial investment. You should educate yourself about PPC before using it, as you can lose large amounts of money in a very few days. You must be very careful and track each ad promotion, to identify the strategies that get the best results. This will enable you to invest wisely.
Driving traffic to your site is essential for long term success. Hopefully, these Three Tips for Marketing Success help you in your online business.
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Marketing
by Rahimah Sultan
Educated buyers want help and expertise. If you have something compelling to say and you market those ideas then you can increase your credibility and build an audience that will listen to you. A blog or newsletter is a great way to get content to your audience. Decide who that is and start jotting down helpful, instructive advice to make life easier. Use visual, insider and “wacky” content.
It’s called content marketing. You’re on the receiving end every day. If you need examples, check out all those helpful tips and articles in your email box and social media designed to make you stop, click, read, and act.
Although this article was written by Mike McCarron who is the transportation industry, it is information that all marketers can use. Read more…
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An Internet Sales Funnel
by Rahimah Sultan
Are you totally new to online marketing and have no clue how to start? Some people start out with affiliate marketing as they have not decided what area to focus on or a niche, or even if they want to pursue a business of their own. As an affiliate marketer you will get some experience at advertising online and building a marketing funnel or an internet sales funnel.
Soon you will probably want to consider building a business of your own so that you have total control and make all the income instead of building someone else’s business. With the proper information and training you can do just that. You can learn how to build a full-time, long-term business for next to nothing and have the tools to do so while continuing to be an affiliate marketer.
To conduct your own business online you will need to set up a site such as a blog. To do this choose a domain name and a hosting company. Once your site is set up you will need to advertise to get visitors by using a lead capture page—a way to get people to opt in to your email list. This system then becomes an internet sales funnel. Once you have decided on your product or service you will have this list of interested prospects to sell to. You will need an autoresponder to maintain contact with your list.
You can develop your own product or service and advertise it with your lead capture page (LCP). You may have a physical place of business that you can bring online and make that the focus of your website. Use the business name as your domain name and proceed from there.
You may want to use drop shipping for your physical products, or you may want to be a reseller for others and need contracts. I used this for step-by-step assistance with setting up An Internet Sales Funnel using a blog and tying everything together for business.
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Do You Want To Start A Blog?
by Rahimah Sultan
Do you want to start a blog? Ever wonder how to blog? This post explains the main steps needed to get off to a good and successful start.
In the past, spreading the word about your products or services was dependent upon the size of your advertising and marketing budget. Today, a blog gives anyone – from individuals to large companies – the ability to reach a large number of people at a very low cost. This article shows the steps needed to start a successful blog, beginning with what to blog about.
You will need to choose a domain name as well as a blogging platform. Once your blog is up, you might want to customize the design, and then you will be able to start blogging.
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