by Rahimah Sultan

What constitutes success in digital marketing and other disciplines? You need a good plan that begins with some research to determine which solutions might best suit your needs for content marketing strategies.

This article discusses four new studies that give insights into the right solutions. To be a successful marketer you need to deliver the information your audience wants when they want it.

Thousands of pieces of content were tracked that include how-to articles, lists, what posts, why posts, and videos.

Read the article here for the results on the Content Marketing Strategies studies.

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by Rahimah Sultan

Facebook is actively introducing new tools and features to help marketers succeed. To help with your success, there are things you can do that include some underused Facebook marketing tactics.

You can optimize your open graph meta-data by using attractive images, and enticing titles and descriptions.

If you’re already creating videos you can upload them directly to Facebook to create more views and engagement.

You can use Facebook’s CTA buttons which are free.

You can post on weekends and at night, and do promote your best content.

These Facebook Marketing Tactics are each covered in the article 5 Effective Underused Facebook Marketing Tactics.

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by Rahimah Sultan

“The rise of the digital age has allowed more and more people to work remotely and to start businesses in the comfort of their own homes. Working out of your house has a lot of advantages — no dress code, no commute, and more autonomy. But it also comes with unique challenges.”

There are some things you need to consider in order to be successful. Among them are setting a schedule, deciding whether to get dressed or not, when to run your personal errands, how to set up your computer, and your social life.

Whether you have children or not, be flexible and experiment. Try different schedules and set-ups to figure out what is best for you.

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by Rahimah Sultan

You want to publish your article in the largest publications that you can, because they get you links when other webmasters use your article on their sites. That’s the purpose for using a resource box. Do not publish unless you’re going to do a good Article Marketing Resource Box.

What Is A Resource Box?

A resource box is the most important part of any article you might get published. It contains information about you. Those details should include your mission statement, which shows what you are about or what you want to accomplish. This is where you promote you, your site or product. Your resource box can only be about 15% of the length of your article.

It must include:

Your name you are trying to brand – yours or a pen name or your website or product.

A call-to-action that reads something like “Fill in the form for more information or fill in the form to get my free report.” Your free report can be a PDF containing two or three of your articles. This is a great list-building tactic.

Your contact information – Skype, Facebook, Twitter. Be careful not to include too many links.

Direct your visitors to a particular article on your website or a particular product or service using a clickable link that is one of your SEO keyword phrases. This is what the search engines pick up.

Do not include a list of every website you own or every accomplishment you’ve ever achieved. That is very unprofessional, and you are building a list with your autoresponder that has follow-up messages about all the things you have and will have over time. Do not include ads for products or services not relevant to your topic.

Remember, you are not doing this for fun. You are marketing your own site to make money, bring in links, and up your page rank in the search engines in order to bring in more business. So let your Article Marketing Resource Box work for you.

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by Rahimah Sultan

Working from home can present a tremendous motivational challenge. Working in isolation can take its toll, and it can be difficult for you to keep a positive attitude. Here are a few suggestions on how to keep yourself motivated when working at home.

You should schedule breaks. Work on parts of major tasks for a certain amount of time each, and then get away from it. That will help to clear your head and keep you focused when you resume work.

Reward yourself during the day for completing certain things. You can work for a certain amount of time and then take a break to play a game or watch a TV program. Using distractions as rewards can create balance so that you don’t have that feeling of all work and no play.

Plan your day with a to-do list made the night before or first thing each morning. Prioritize tasks, state what needs to be done to complete them, and do those things before anything else.

And best of all, as a freelancer, you can vary your workplace. You do not have to work inside in the same room all the time. Although you most likely have a designated area for an “office” or an actual office, you can always take some time to pack up your office and work someplace else for a few hours, a day or a working vacation. After all, it’s your business.

Hopefully these tips on How To Keep Yourself Motivated When Working At Home can help you remain a motivated freelancer.

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by Rahimah Sultan

Although this may be stating the obvious, you should always take the time to double check your messages before sending. People form impressions about you through everything you do online. If you want to present a professional image to the public, always show yourself in the best light possible. Following are some tips for email marketing that are often overlooked, especially if you are not a seasoned marketer.

Headline

Consider your headline or subject. Keep it short and give a hint of what is in the body of the email. Do not over punctuate. You can use upper-case letters for the first letter of important words, and  avoid exclamation points.

Body

Begin the body with a salutation such as “Hello or Hi” (first name) if you are mailing your list. If you are mailing your list you no doubt have an autoresponder to enter these codes. However, if you are mailing to Safelists and Traffic Exchanges as a free member, and you do not have this option, just type in “Hello Fellow Marketer,” or Hi Fellow Entrepreneur or something similar. Do not leave brackets such as [First_Name] or {First Name}.

People prefer skimming to reading, so keep it short while pointing out the main purpose of your product or service. Then include a link that they can click for more information. Only use one clickable link or at most two, so it does not end up in a spam folder and never get seen. If you use two, place one after a few sentences or a short paragraph and the other just before the closing. Make sure the line length is no more than ten words across. If you use email swipe copy, check it before sending. I would avoid contractions like I’m, we’re, don’t, or you’re, etc. Type out the complete words — I am, we are, do not, or you are — as they may show up as symbols such as I’ve and one….

Closing and Signature

Be sure to use a closing that suits your personality, something like Warm regards, To your success or Much success, and include your real name and your “unlinked” website, Skype address, email or some way for people to contact you.

Example:

Have a Great Day,

Rahimah Sultan
Skype: rahimahsultan
https://marketingsuccessreview.com

These may not seem like earth-shattering Tips for Email Marketing, but they do make a difference when it comes to getting your emails opened and read.

by Rahimah Sultan

Lillie Lacy discusses some alternatives for the future of the Baby Boomers, who may not have saved enough for retirement. One choice is to keep working as long as possible, and another is to start an online business. Online marketing as an alternative for Baby Boomers is a beneficial choice, as it can be done from home and almost any place in the world.

‘As a group, they were the wealthiest, most active, and most physically fit generation up to that time, and amongst the first to grow up genuinely expecting the world to improve with time. They were also the generation that received peak levels of income; therefore they could reap the benefits of abundant levels of food, apparel, retirement programs, and sometimes even “midlife crisis” products. The increased consumerism for this generation has been regularly criticized as excessive.’

Many people are using Internet Marketing as a means for extra money or a fulltime income and are very successful. Just think it through, make a plan and use online marketing as an alternative for Baby Boomers.

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by Rahimah Sultan

As Internet Marketers, we understand the absolute importance of promotion. Marketing is the lifeline for any business, product or service. Just as we need a website and an autoresponder, we need places to advertise like safelists and traffic exchanges among others. I recently discovered another great Internet Marketing tool to add to my marketing arsenal. It is Hot Spot Mailer, owned by Maryanne Myers, and it has been around since May of 2009.

You need a widespread reach, targeted audiences, and cost-effective advertising for whatever business you are in. You can use this mailer for free or choose the upgrade. As I want to fill my marketing arsenal with paid one-time-only items–as opposed to a monthly fee–I upgraded. It is dirt cheap.

You are not limited to once a day or week on mailing an ad, as long as you have credits. You will definitely benefit from the upgrade. You can choose to have members emails come to your designated email address or you can use your HSM (Hotspotmailer) email box.

If you should happen to run short of funds at some future time, you will always have this mailer in your Internet marketing tools arsenal with no monthly fee.

by Rahimah Sultan

In this article Blogger Darren Rowse discusses how to promote your blog without letting the rest of your blogging slide. He shares a particular comment that was in response to an article on how his blogs grew. This is his summary for the article.

There are a couple of things that I think we as bloggers always need to pay attention to – these being publishing regular high quality content on our blogs and looking after the readers we already have (community).

These activities are like a baseline. Take the focus off these at any point and your blog is likely to suffer fairly quickly.

Promoting a blog is something you should also have some baseline activities and rhythm around. For example sharing new content to social media (whether through automation or manually doing it) is good practice.

However I do think there are times where it’s probably well worth having a burst of concerted promotional effort to grow your blog.

Whether it be through guest posting, reaching out to mainstream media, attending/speaking at events or even paying for advertising – a burst of intentional promotional activity for a defined period can have some real benefits.

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by Rahimah Sultan

We all know that blogs can be for personal or business use, and the reason for blogging is to get people to your site to see what you are offering so you can make sales. The type of content used is determined by the purpose of your blog. This is an overview of Four Types of Articles for Internet Marketers: Junk, Product, Information, and Viral.
Junk
A junk article is only fodder and is of inferior quality that contains readily available material used to supply a heavy demand for gossip or some other such thing.

Product
You use a product article to describe what you are selling and how it is used. In order for this type of article to be effective, you must state how the particular product can solve a problem for your potential customer.

Informational
An information article requires a bit of work, and you can use it to maximize the quality of traffic to your site. This type has a narrow topic based on the keywords for your site, which draws in a particular kind of prospect. If you have used SEO correctly, someone searching for something to solve a particular problem can end up on your site and become a customer.

A WordPress blog in the root of your site is the way to go. You can use an SEO plugin like the All in One SEO Pack that allows you to optimize each article and each page on your blog for particular keywords. If you do one article per week focusing on one of your site’s long-tailed keywords, in 52 weeks you can get an amazing amount of organic (free) traffic to your site. Be sure to include a call to action, such as Click Here for More Information, in the article. Then make your call-to-action a clickable link that leads to a squeeze page, a sales page, an affiliate link or wherever you want to take them.

Viral
A viral article is one that takes advantage of trending news events, funny videos or something of that nature, and is used mainly for getting links as opposed to quality traffic.

Whether you choose one or all four types of articles, this overview of Four Types of Articles for Internet Marketers gives you some ideas for future posts. When you click the banner below you have an opportunity for access to more information on all aspects of setting up and growing a business, including extensive material on Article Marketing.

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