by Rahimah Sultan

 

In James Stone’s article, Building an Internet Sales Funnel for Your Products, he starts with the question, “What is a sales funnel?” In his discussion he points out the benefits of setting up a sales funnel for your business. A sales funnel, which can be used in almost any business, gives you a single place to advertise, and you only need one list, one blog, and a single squeeze page.

 

You need a place (funnel) to advertise that has one entry point for all your products and/or affiliate products. Once people are on your list, they will find out about everything you have to offer, and hopefully become a customer at some point.

 

You need a WordPress blog that will be working for you all the time to bring in organic traffic, which is free traffic. You use an autoresponder and your squeeze page, which builds your list, to automatically let your prospects know everything you have to offer.

 

A sales funnel for your business is a single blog for which you write useful material to attract internet traffic. Posting quality material to your blog on a regular basis brings this free traffic to your site (blog).

 

Doc Stone says, “You know, it will be a lot of work at first to get this built. But once it’s built, life gets a lot easier. You really can spend just a few hours a day tweaking your system and doing your marketing.” (Read Article)

 

Click here for information on setting up A Sales Funnel for Your Business.

by Rahimah Sultan

Email marketing is used when you obtain the email addresses of visitors to your blog or website by using an opt-in form.

The opt-in form is an area where you request the name and email address of a reader in exchange for a report or information article, usually offered free and as an addition to a sales page.

Once email addresses are procured, subsequent emails are sent, at various intervals, to the reader offering further free information and options to subscribe to membership sites or opportunities to receive further support and advice on a specific topic.

Email marketing is the sending of the periodic emails promoting further benefits.

Top tips when carrying out this type of marketing are:

1. Straight forward opt-in form – make sure the reader knows exactly how to request information using simple boxes and instructions such as one box for their name and another for their email address

2. Opt-out information – always reassure the reader that, should they wish to be removed from a mailing list, this is done without question and immediately

3. Be up front – provide your subscribers with all information regarding subsequent emails and frequency, what they can expect from you and what they will get or benefit from by your emails and information provided

4. Always provide a “call to action” – readers need to be instructed on what to do next so always request a call to action and what will be received by the reader once done

5. Easy reading – make your information easy to read with a basic format, titles, subtitles and key words so a reader can scan the information and get the important facts

6. Request feedback – ask the reader what they want and request feedback and comments on your content and reports. If it doesn’ deliver as promised, ask for advice on improving

7. Regularity – provide updates and information on a regular basis. Your readers will learn to expect newsletters, emails, and so on, on a regular basis so will not be surprised when they receive subsequent emails

8. Varied media – remember there are various ways to access the internet and many people use desktops, laptops, mobile apps, tablets to name a few so the layout of your information is important. Check the content on various devices and make amendments to make it attractive to the eye if possible

9. Remain approachable – let your own character and personality come through in your writing and you will gain association with your readers. If you stay human you can be viewed as a reliable source of information

10. Add value – make sure everything you say provides your reader with a valuable experience such as providing tips, lists, how to achieve something and worthwhile reading.

 
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by Rahimah Sultan

 

When you visit a website are you curious about who owns or operates it? Do you check it out, especially if it contains something that peaks your interest? What is the first page you look at?

 

Your ‘About Us’ page is a vital part of any website. It is actually one of the most visited pages of any and every website. If you want to find out about a company, an organization or an individual, you will probably look at this page first. That is why I have included it in my Tips for Promoting Your Website. So, take advantage of this fact when promoting your website.

Personalize Your Page

 

One of the first impressions you can make on a potential consumer is from your ‘About Us’ page. This is good news for everyone because it is one of the best pages on your website for you to get creative with and truly personalize.

 

If your business has a particularly interesting, or unusual, back story relating to how it came about, that could be a fun way to make the most of your ‘About Us’ page. You can use fun images or a pleasing color scheme.

 

One thing to remember when you’re creating a good and effective ‘About Us’ page is to personalize it enough to suit you and your business. Reveal the how, why, and what your business ultimately stands for. Do not overload your consumers with too much information.
Your ‘About Us’ page should not be too long. Explain succinctly what your company does, and what the goal is, but in a fun and relatable manner.

 

Optimize your website

 

Be sure you optimize your website for relevant, repeat organic traffic from search engines. Your title, description and meta tags should reflect what your site is about. The description should be a sentence or two describing the content of the webpage. Now use the main words of the description for the keywords meta tag. If you have a blog update it regularly and optimize each post in the same manner so the search engines can find it.

 

Post actively on forums and blogs

 

You can participate in forums where your target audience is reachable. Post useful responses to questions, and include a signature with your website on your profile. You could possibly incorporate your own tips for promoting your website in a discussion. Do not spam as you most likely will be banned.

 

Publish an e-zine

 

An e-zine is an online magazine like a newsletter. You can publish your own or subscribe to others. You can find many free directories where you can add your digital newsletter and articles. Ezine Articles is one of the top directories.

 

Social Media Marketing

 

Use the strength of social media sites – mainly Twitter and Facebook – to reach your marketing objectives.

 

So, do not ignore the importance of your “About” page. Use it to your advantage.

 

You can benefit from the free online advertising tips discussed here. There are many no cost resources on the internet to promote your business, and of course you have the option of paid advertising. I’m sure that using these Tips for Promoting Your Website can be beneficial.

 
 
 
 

by Rahimah Sultan

 

If you are starting a business are you fully committed to doing what it takes to make it a success? Have you decided what avenues to use for growth? What is your commitment to Internet Marketing for your business and how do you deal with the marketing?

 

Are you going to use a blog, social media, traffic exchanges, safe lists, and email marketing? Will you use both paid and free sources. You must include a marketing strategy in your business plan and it has to outline the way you will handle your marketing.

 

The first thing you must know before starting a business is your personality and philosophy. Are you a person who is passionate, persistent and who perseveres once you commit to something?

 

I was reading a magazine article by Dr. Philllip C. McGraw in which he stated, “The way you do anything is the way you do everything.”

 

He went on to say that at age 12 he discovered that he was an all-or-nothing person. If he let himself get careless in school, everything else started to slide. If he aimed to be the best in one area that commitment raised his game across the board.

 

If in your commitment to Internet Marketing you decide to use a blog as your platform you must make regular posts.

 

When using social media you have to follow through with ways that increases your audience, engagement, and sales.

 

With traffic exchanges and safe lists you have to pay for traffic or surf for credits or do both in order to send out mailings (Ads) daily.

 

So figure out your philosophy or guiding principle which in turn will determine your commitment to Internet Marketing for your business.

 
 

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by Rahimah Sultan

 

Social Media Optimization (SMO) involves implementing changes both on-site and in social accounts to make content more visible, liked, shared and linked to via social networks. Using SMO Strategies in Internet Marketing opens up a communication avenue with current and future customers.

 

Did you know that having a solid social media optimization (SMO) strategy can also improve your SEO performance and organic rankings?

 

Good SMO strategies will drive traffic from social sites and search engines and shares, and leverage the power of social sharing to create benefits for your website.

 

When you create social media profiles and pages, for your business you are creating a platform for discussions/conversations and a community for your fans. Your social profile pages become a form of word-of-mouth advertising.

 

There are seven steps you can take to improve your SMO Strategies in Internet Marketing that include building your reputation, engagement, and becoming an authority.

 

“The author of this article states that, “Social media is an ideal platform to communicate your sales messages instantly and in a cost-effective manner. When you include social marketing to your overall marketing strategies, you open up a very powerful avenue of communication with your current and prospective customers.”

 

For some SMO Strategies in Internet Marketing, Click here to read Tips to Boost Any Business With Best Smo Strategies.

 

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by Rahimah Sultan

 

In the world of sports there are many champions whose goal is to be number 1 in the world. People will remember the Olympic champion but not who comes in second.

 

Fortunately, in Internet Marketing you do not have to be number 1, because everyone has the opportunity to become a champion Internet marketer. You have to work hard like an athlete, but you don’t have to be number 1. You just have to be successful at what you’re doing to earn an income and have a scalable system. (one that allows for unlimited growth)

 

There are a few things that you should be doing to market like an Internet Marketing Champion.

 

1. You have to LOOK for what is missing and then provide it. Focus on SOLUTIONS. Not only what people need, but if you want to sell well you have to give people what they want. You’ll be much more successful by selling products that are interesting to you.

 

Before you create a product do research to make sure that people want to buy it. Even if you know they need it. People spend most of their money on what they want, not what they need.

 

2. You have to do what other people don’t want to do. You already know about the basics: classifieds, search engine placement, submitting articles, publishing your own ezine, building your own opt-in list, etc. But what else are you doing to build your business? Are you marketing offline, testing different sales letters to see what works best, marketing at least an hour a day, reviewing and updating your business plan, attending seminars, etc.?

 

3. To become a champion internet marketer you have to have a full-time attitude. Even if you only work on your business part time, you have to have a big vision and big reason. Your reason has to be something bigger than just making yourself happier or more comfortable.

 

4. Besides the right attitude, you have to have a product of value to give away, a medium-priced lead product and a higher-priced backend product.

 

Internet Marketing Champions know that success on the internet comes from building relationships. Care about what you’re doing and your clients. Become a champion internet marketer by solving people’s problems.

 
 
 

by Rahimah Sultan

 

First of all a blog IS a type of website. Basically, anything on the Internet is a website. A website is any place you can visit online through a URL or a Domain. The answer to the question ‘Should I Use a Blog or a Website for My Internet Marketing’ is YES.

 

Let me explain. Blogs were created to make regular posts in chronological order, usually with the latest on top. A post is anything you want to write about or articles related to whatever your site is about. Now blogs use a set of tools that allow you to add, remove, and edit your online content. If you use a WordPress blog you do not have to know any code to have your own blog/website.

 

If you want to have a web presence, all you have to do is set up a static site on a WordPress platform and add plugins and custom themes (templates) to expand your blog/website with thousands of features.

 

Using a blog style website is the fastest and easiest way to get started online for a hobby or an Internet business. Should I use a blog or a website for my Internet marketing is now a moot point. Search engines love blogs. Every time you add new content it is picked up by them. If you post new and relevant content regularly, you will get return visitors to your blog.

 

Most WordPress themes allow you to set up a static website and then add the blogging component as a separate section of your website.

 

There’s no need to choose between a blog and a website when you can have them both. And you do not have to manage two separate sites.

 

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by Rahimah Sultan

 

This is a great time of the year for me as I prefer cooler weather, and I like to walk and run outdoors in the fresh air, for daily exercise. There are a lot of squirrels where I live, and as I exercise I see them busily preparing for the cold months ahead by gathering and storing acorns.

 

As marketers, we have entered a new season of Internet Marketing for home business owners. Have you planned for the colder months? Summer has turned to fall and the holidays are fast approaching. Have you planned your seasonal marketing strategy? Do you have a blog for which you are providing updated content? Are you using search engine optimization techniques? Have you submitted your blog or other site to the major search engines? (See article)

 

As a home business owner you must continually market to get your site seen as much as possible in order to develop a client base for your products and services. Do you have a marketing plan? If not, make one today so that you will be well on your way to implementation before the holidays. Internet marketing for home business owners is very important if you are serious about succeeding in your business.

 

Write out a marketing plan that fits your budget and start implementing it now. You can use free resources if you are just starting your business, and then add paid sources of advertising as your budget permits. Use these tips to help with Internet Marketing For Home Business Owners.

 

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by Rahimah Sultan

 

So, you finally stopped dabbling in this thing or that for internet marketing and have set up your own website over which you have total control. Now you need some help with launching your website so the world will know about you and your services or products. Or maybe your site is not new. You just want more traffic. Hmmmm, how do you go about it?

 

I happened across this article that has some ideas. The author discusses how to create a good message that incorporates a gift which includes your branding, and where to broadcast this message. Of course your branding is the important thing in internet marketing. Then you use social networking sites and free and paid traffic sources to distribute your message when launching your website.

 

Put on your thinking cap and come up with places and traffic sources to either post the content or post a blurb with a link to the content? You want to leverage your internet marketing when launching your website.

 

Click here to read the article.

 

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by Rahimah Sultan

Building a successful online marketing strategy is just like building anything – it starts with a solid foundation. That foundation comes from understanding three basics of online marketing:

 

Search Engine Optimization
Content Marketing
Social Media Marketing

 

SEO should include:
Relevant Keywords
Valuable Content that is Shared
A Website that Loads Quickly
Both Images and Content
Backlinks from Respected Websites

 

Content marketing is important because it helps build your brand and inspire confidence in you.

 

Blogs, training videos, podcasts, and even video games can be used in your successful online marketing strategy. Be sure your content is good quality so it will not adversely affect your rankings and damage your brand. It must be free of grammar and spelling errors so that you look professional. Remember that the content you put on your site might be the first impression a prospective client gets of you.

 

You can use other people’s materials with permission and proper attribution. However, if you author the material, it positions you as an expert.

 

Once you have provided something of value and positioned yourself as an expert, you are much more likely to build the trust necessary to sell something. You can feature your products or services with a banner ad on your blog or by inviting the prospect to click through to the ecommerce portion of your website.

 

Social Media Marketing

 

In order to make the most of a social media marketing strategy, you need to interact with your fans and create a true community. Show that you are accessible by allowing people to ask questions, voice concerns, and even complain. Then address these issues in a professional manner. Provide them with content that is interesting, not just promotional. Remember, social media is just that – social!

 

Gaining a certain number of followers or obtaining a target click through rate can be wonderful short-term objectives. However, the final objective of Internet Marketing is sales.

 

The Internet in general and social media specifically can be wonderful tools for generating sales. But, like all tools, they have to be used properly to produce the desired results.

 

Always keep the marketing basics in mind in your strategy. Ask yourself these three questions:

 

1) Why would a prospective customer buy my product or service rather than the offerings of a competitor?
2) Is there a segment of the market that would value the things that differentiate my product or service and is it large enough to support my business?
3) What is the most cost-effective way to reach this segment with the message that my product or service is different?

 

Then, only launch an Internet-Marketing campaign if it is the most cost effective way to reach your specific target market with your message.

 

Using a successful online marketing strategy is the way to open the door to sales.