by Rahimah Sultan

 

 

Autoresponders are used by individuals and also by Web sites that need to respond to user comments automatically. Businesses use them to inform an email sender that someone is out of the office and the date of return; a company may use an autoresponder for newsletter subscription opt-ins or cancellations. An autoresponder is used by businesses to confirm purchases and pertinent information regarding that buy. Email marketing, using autoresponders, has been identified as one of the most profitable modern marketing techniques.

 

With an autoresponder you can set up a series of emails, related to your product or service, that go out at predetermined times. This is a way to keep your subscribers informed about what you’re offering, any changes you may be making or whatever you wish to communicate.

 

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by Rahimah Sultan

So, you’ve been browsing and Googling and seeing all the promotions on the Internet for starting your own home business and the tools that are needed to do so. Then there are suggestions for platforms for setting up your business online. There is an abundance of information and courses offering training, and there are Ads promoting ways to get your information out to the public, and how to build lists using autoresponders, and on and on.

You probably already have a general idea of how to do business online. If not, and you’re a beginner, you may have a business idea or you may already have an offline business and may be wondering how to bring it online.

So where do you start if you have an entrepreneurial spirit and want to do business online?

Set up a place online to do business

First, you have to have a place online to do business, and that means establishing an online presence. You have to buy a domain name, which represents you and your company or home business, and set up your website with a hosting company. Your website is your “place of business.” You’ll place a sign-up form on your site to attract new prospects.

Use an autoresponder

The form you place on your website needs to be connected to an autoresponder so you can collect names and emails of prospects. You stay in contact with these signups through messages that go out via this autoresponder.

Autoresponders are used by individuals and also by Web sites that need to respond to user comments automatically. Businesses use them to inform an email sender that someone is out of the office and the date of return; a company may use an autoresponder for newsletter subscription opt-ins or cancellations. An autoresponder is used by businesses to confirm purchases and pertinent information regarding that buy. Email marketing, using autoresponders, has been identified as one of the most profitable modern marketing techniques.

You need to nurture your leads so they stay connected and gain confidence and trust in you.

Set up an email series

The most efficient and cost effective way to educate your new subscribers is to take them through a series of especially designed emails that take them from point A to point B in a sequential order. This series gives them the opportunity to get to know what you have to offer and how you can help them.

Set up a series of emails to go out at predetermined times. For instance, your first message will probably be a thank you for signing up or subscribing that includes a link to a freebie to be downloaded immediately. The balance of the series will be related to your product or service.

Every time you create an autoresponder series, it should take a subscriber from being a lead to a prospect to a customer. With an autoresponder series each new subscriber will get the same experience your first one did, if that’s what you want.

The strategy for your email series is determined by the type of product or service you offer. The number of messages can be seven – one a day or 30 or more. You can send one on the first seven days and then add others spaced at longer intervals. You decide what’s best for you and your business.

If your site is a blog, you can populate it with content that shows people how to use your services or how to solve particular problems. Then you can send a broadcast to your list with the link to your blog article. You may only want to set up a few messages in your autoresponder and then send broadcasts to your list. The choice is yours. You need to:

Focus on the reader’s desires and needs. What problems are your subscribers experiencing?

Use a real email address that people can reply to which can be your name or business name.

Personalize your emails and include a salutation. Make it sound like an email, not a press release.

Highlight the benefits you’re offering.

Use attention-grabbing headlines.

Make the email easy to read.
Proof read your emails. Use correct grammar, spelling and punctuation.

Use a call to action stating what you want the reader to do.

When you get a response to an email, always reply.

Never send an email if a person hasn’t given you permission to do so and do not share a person’s information with anyone. Do not go overboard with affiliate offers and promotions.

In summary, set up a place online to do business, use an autoresponder, and set up an email series. Using these tips on Autoresponders in Internet Business should be helpful.
 
 
 
 
 

by Rahimah Sultan

 

We are now into springtime which is a good time to revisit your New Year’s resolutions, especially if one of them was to start your online business or expand your current one. You can refocus on your business building now and get ahead of the upcoming summertime lethargy. Can you envision yourself with a spring in your step because you are making progress with your business or have at least started your online business? Do you have what you need to start or grow your business?

 

Do you need some guidance, some hand holding or some step-by-step actions to take? I know I did when starting out new online. Although I stumbled I still made progress. And then a couple of mentors entered the picture and helped me sort out just how to get things going the right way.

 

I started out with affiliate marketing and found out some things through trial and error. Although it was frustrating at times, I did not give up. Because I kept going I eventually found those mentors who were honest and willing to help.

 

Now is a good time to put that spring in your step and Refocus on Your Business Building

 

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by Rahimah Sultan

 

Having a successful internet business is simply a matter of understanding how things work, and applying that knowledge. Following are 4 steps to a successful internet business.

 

Find something you feel is a good business opportunity

 

You can search the internet for all sorts of business ideas and opportunities. Searching on any search engine with the keywords Work At Home, Business Opportunities, Home Based Business, Affiliate Programs, Make Money Online, etc., will produce 1000’s of results. Affiliate programs are good business opportunities because the ONLY thing you need to do to run your internet business is to market your affiliate link. With a traditional business you have to deal with inventory, storage, packing, shipping, complaints, returns, phone calls, emails, checks and credit cards just to name a few! With affiliate programs, once someone has clicked on your affiliate link your only job is getting the next person to click on it.

 

Get your own webpage

 

You want to put your internet business on a webpage of your own. A webpage is like a store front. It projects an air of professionalism. Think about it. Do you feel the same about buying from a vendor on the street as you do about buying from a person in a store? They’re both vendors, but you’re more trusting of the person who has a store than you are of a street vendor.

 

Your webpage does not have to be fancy. If you only have a brief description of what your webpage is about along with individual descriptions of your product or products people will respect that. If it’s an affiliate program you have decided upon, simply put a BRIEF description of what is being offered along with your affiliate link. Do not disclose too much in your description because people might think they know what it’s all about and not click on your link. You want to let your affiliate website do all the selling for you. These sites are professionally designed to maximize the number of people who buy or join so a brief description, just enough to spike their curiosity, is sufficient.

 

Get your own blog

 

Get your own blog and make one post a day. A blog, short for, “Web Log,” is a great way to establish yourself as an authority figure on whatever topic you decide. As people return to read your daily articles, they will eventually come to view you as an authority on whatever your blog is about. They’ll eventually develop confidence in what you are saying, and will begin to trust you. As a result some people will check out your webpage to see what you have to offer them, and people tend to buy more from people they know and trust. Their confidence in you will be an additional factor that will compel people to buy from you. There are many places online that will host and let you set up your blog for free, although it’s best to have your own blog and not a free one.

 

Write and submit articles to article submission sites

 

This is the most important. This is how you’ll get FREE advertising. People are searching the internet for free information. When you submit your articles online, the search engines will eventually find them and will spider every word. When people do a search using keywords or phrases that are in your articles, they will turn up in the search results. So, be sure to insert highly searched-for-keywords and phrases into your articles. You’ll need to include your bio at the bottom of all your articles. Your bio (known as your resource box) will contain a brief description about who you are along with a link to your website. An example is: Jane Smith is the owner of yoursite.com. Jane helps people to work at home using various business opportunities that include affiliate programs. If you desire your own home based business visit (insert your complete site address including http://)

 

The more articles you write and submit, the higher the chances are of your articles keywords and phrases showing up on search results. The more links you have pointing back to your website, the higher your website page rank will be in the search engines, meaning the higher up you are in the search results the more likely your page will be seen. So don’t stop writing and submitting articles. But, they must have quality informative content. Take your time and check your spelling, grammar, punctuation, sentence structure, etc. No one will take what you have to say seriously if you don’t write correctly.

 

Having a successful internet business is simply a matter of understanding how things work, and applying that knowledge. It does not take any special skill or any great intelligence. If you follow these steps, you cannot fail. The most important thing, as with anything in life, is persistence.

 

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