by Rahimah Sultan

If you are thinking about setting up an online business or wondering how to promote one, the following 3 tips for promoting your site will be helpful.

Decide what kind of business you want.

Decide what your business will be. Then set up a blog centered around that interest and promote it with content marketing using your own original articles. Blogging is a great way to establish your online presence. You can employ different marketing strategies to promote your site (blog). These can include articles for ezines, the use of social media platforms like Facebook, paid Ads through Google, and other avenues.

Be sure your blog is one over which you have total control, NOT a Blogger or a Blogspot platform. I recommend WordPress.org and NOT WordPress.com. If you use WordPress.org you will have to find your own hosting company and buy a domain name. Domain names cost about ten dollars a year, and you can use GoDaddy.com, NameCheap,com DomainOrb.com or another company of your choice to find a domain name.

Write content
Write content for your particular audience that solves a particular problem and encourages engagement. Content marketing is about sharing valuable information to attract prospects and turning them into customers and repeat buyers.

You can use your own fresh content to keep your blog up to date and that entices visitors to return.

Once you gain more visibility in the search engines you begin to look more authoritative. It’s human nature to gravitate toward those with authority.

Post regularly
Make regular posts to your blog and use SEO so you get found by search engines. Be sure to use a call to action (CTA) in your posts with a clickable link that instructs people to click for information or products that you are offering which can help solve their problem. If you have a list you can keep them updated about your latest posts.

Before setting up your blog, take time to carefully decide whom you will be writing for and the type of content that you will include.

One of the best ways to showcase your knowledge and skills is to provide content that can help your audience.

You can share your blog content on social media to encourage communication with your target audience and then use those channels to promote audience participation by redirecting them to your blog or a particular post, and you can ask for feedback.

So, thoroughly consider the type of business you want, set up your site, write content to promote your business and gain authority, and make regular posts to your blog. Using these 3 Tips for Promoting Your Site will help you get started.

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by Rahimah Sultan

Affiliate Marketing is a branch of Internet marketing where the advertisement publisher gets paid for every customer or sale provided by him. Affiliate marketing is the basis for all other Internet marketing strategies.

Originally, affiliate marketing involved lots of spamming, false advertising, trademark infringement, etc. Since the invention of complex algorithms and advanced security, it’s safer to do business and shopping online. This even led to …  More

by Rahimah Sultan

It’s not always easy to engage your online connections. You have to have a desire to hear what others want to say.

Engagement ideas include asking questions, sharing interesting and funny content, and letting people know who you are.

Once you have managed to engage your target audience, it is no small challenge to keep them engaged. As long as you are committed to them, you will be successful.

Read Michael Cohn’s Sharpening Engagement With Your Social Media Content here.

Use This System and Stay Engaged With Your Audience
 
 
 
 

by Rahimah Sultan

You need three key things to grow an online business: Targeted traffic, something to sell, and a marketing funnel.

Learn how to copy the experts so you don’t have to try to work it all out yourself – how to build a website, which products are best sellers or how to send responsive emails.

Here are three Internet Marketing tips to help you move forward with your business adventure.

1) Affiliate marketing is a simple online method and you’ll make faster progress if you work with the guidance of a good coach or mentor. Choose someone who is very successful and has years of experience.

When you have chosen a trusted mentor, just follow that expert’s plan of action. You can search “YouTube for experts in your niche or do a Google search and find the best marketers, the best article writers, or Google experts (Martin Shervington explains Google+), for Facebook (take a look at Marie Smith) or Twitter experts (Yasmin Dendror “Understanding Twitter”). (“SEO step by step” Caimin Jones).” The time spent on research is worth it.

2) Offer an incentive. Create some sort of free bonus offer for everyone who signs up to your email list. This will get people excited about giving you their information because they’re going to get something of value for free. It could teach them something that they did not previously know about the world of internet marketing or whatever niche you are promoting. You simply add an opt-in box, a short description of your gift, and then drive traffic to your site.

3) Build Relationships. Now that you’re all set up with your blog or other platform and are ready to advertise, you need a way to stay in contact with prospective customers. You can do this with an autoresponder which is a program that automatically generates a set response to all messages sent to a particular e-mail address.

Although an autoresponder is usually set up with prewritten emails set to go out at certain intervals, you can also use it to send out broadcasts whenever you wish. You can set up a couple of automatic emails such as a “thank you” for signing up to your list as well as an email with the download link for the free gift. Then you can send out broadcasts whenever you wish, as opposed to relying on an autoresponder sequence.

In summary, Internet Marketing Solutions: 3 Tips includes doing some research to find mentors to help with setting up your online business, offering an incentive for people to join your list, and following up with those people to build relationships so you have someone to buy your products and services.

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by Rahimah Sultan

You must have an online presence to build your brand. That means using social media sites like Facebook and Twitter. But, you can’t just open an account. You have to have a strategy to generate a following. It takes a lot of work and talent.

“If you’re currently plotting your break into the social media realm, then you will quickly see that competing for the short attention span folks today have today is rather daunting. You’re going to need a content marketing strategy that will not only interest but engage your audience.”

You must watch for new trends, use your own voice, not be afraid to experiment, be diligent, and maintain quality. Hugh Benjamin details this in his article What It Takes To Successfully Build An Online Presence.

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by Rahimah Sultan

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. ~ Wikipedia

Online marketing involves methods used for promoting products and services on the Internet. It includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the web.

Click here to read 3 Tips for Online Marketing.

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by Rahimah Sultan

Social media is a fantastic, low-cost opportunity for visibility and brand awareness. Even if you’ve been using it for a while, there is always something you can learn about social media that can help boost your business.

Check out some tips for social media marketing that include showing up, being you and keeping things simple. Remember that social media marketing is real marketing.

Read Social Media Tips for Entrepreneurs, which covers these tips and more.

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by Rahimah Sultan

When you finally muster the confidence to start a business, you may think that the Internet is the easy road.

Digital marketing takes time, investment, and knowledge. “Digital marketing is any form of marketing products or services, which involves electronic devices.”

If not done correctly, it can lead to some serious mistakes that will severely limit your marketing efforts.

Read Ten Rookie Digital Marketing Mistakes You Might Be Making, for the details.

 
 
 
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by Rahimah Sultan

It’s no accident that the number three is pervasive throughout some of our greatest stories, fairy tales, and myths.

It’s also no coincidence that some of the most famous quotes from throughout history are structured in three parts, nor is it surprising that the Rule of Three also works wonders in the world of comedy.

Use the rule of three in your internet marketing so that you are more engaging as a writer.

People process information by patterns, and three is the smallest number of elements required for a pattern. Use storytelling, sticky ideas, and humor – each with three elements or three bullet points – to engage your audience.

Read more…

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by Rahimah Sultan

In order to accomplish anything you must take the first step toward it. Consider what needs to be done and make a plan. You lay out your goal and the steps to reach it. It is like putting one foot in front of the other in order to walk, run or sell… you get my drift. Here are four steps for internet marketing to get you started.

Say you want to start an online business and think it will not work for you because you do not know how to sell. Do not let that stop you. Do what you are good at and learn the rest as you build your business. That’s like putting one foot in front of the other, taking one step at a time while gaining momentum.

Set up a blog and write about what you know. The articles should be about your area of expertise and how to do what you do. Good content is the backbone of marketing. Your content should provide value, solve an existing problem that people may be experiencing, create connections, form relationships, and build an audience.

Add a call to action with a link to be clicked for more information or to buy or to follow.

Use an autoresponder to create a mailing list of the people who visit your site so you can connect with them to provide help, solve problems, and continue to deliver great content. This does not involve selling.

You can be social by using a couple of the major social media platforms, which will in turn get you visitors without you selling direct. Always be about helping people and you will gain customers.

So, do what you are good at and use these tips as your first steps toward long-term online success. To summarize:

Step 1) Set up your blog
Step 2) Provide content
Step 3) Add call to action
Step 4) Create mailing list

This is selling without always being direct. Once you have a list of prospects, you can email them every so often with your offers. Use these Four Steps for Internet Marketing for your long-term business success.

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