Posts Tagged ‘internet marketing’
3 Things To Understand About Internet Marketing
by Rahimah Sultan
Working for yourself affords many personal benefits, although the ultimate goal is creating revenue. When it comes to advertising your website there are many options that include free and low-cost ad techniques that include social media.
While sharing information about your brand, products or services through posts, tweets, images and video, you have the opportunity to develop an honest bond with customers who are left feeling good about purchasing from you. Whatever marketing paths you choose there are three things to understand about Internet marketing.
1) Web Design
Even though you are utilizing fresh blog articles, a mobile-responsive design and other optimization techniques, your website should be user-friendly and interesting enough to make visitors stay. These key web design features will all play an important part in your advertising strategies.
2) SEO
Proper use of SEO can make a big impact on how well you perform over competitors in your niche. While incorporating relevant keywords throughout your site is an important step, it is not the only one. Other factors to consider are links to your site, social media, and reviews – links from high-quality and authoritative sites being the most important of these. Search engines see these links as votes of confidence for your site, allowing for higher rankings.
3) Selling is a Process
You have to understand your target audience and their needs, then create content for all stages of your sales funnel, which allows you to have a much higher chance of turning site visitors into paying customers. Traffic is not the most important metric when it comes to measuring online marketing success. Your focus should be your site’s ability to turn visitors into leads.
Internet marketing is a constantly-changing industry. Practices shift and search engine results pages become increasingly competitive. What works today may not work a month from now.
Having a good web design with proper SEO goes a long way in your marketing process as does knowing your target audience and their needs. These are 3 things to understand about Internet marketing to aide in your online success.
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Internet Marketing Training
by Rahimah Sultan
A few years ago I worked four years at a federal government supported program. While there I had seriously begun checking into working online and internet marketing training. The person who was my supervisor had established the office where I was employed. She passed away about a year before I was scheduled to leave. The new supervisor was from out of state and not able to be in the office until about six months later.
In the meantime, I and one other staff member basically ran the office, with the help of two area directors from two different offices who had signature authority. Needless to say, that was a very stressful time.
When the new director arrived he wanted me to overhaul the office which included sorting and discarding old files and rearranging files and the filing system that had been in place for about 15 years. This was a lot of work to try to squeeze into my allotted 20 hours a week, but it had to be done along with my other duties. Of course I ended up working more hours. Each day I would dash home to do my internet marketing training.
This was a challenging dilemma for me as I was just starting to get into the online business world and was on overload with the learning curve involved in internet marketing. As I only had a certain number of months left in the program, the director and I compromised. He allowed me to take the extra hours off at the end of my time. That allowed me to leave that job sooner and to be able to focus solely on my internet marketing training.
Sometimes things just do not go as planned and we have to switch gears or just hang in there and do what we can until things become manageable again. There will always be challenges to overcome in life and certainly in the internet marketing business. You must have commitment, set your priorities, focus, and do the required work, and you must not spread yourself too thin.
Through commitment, focus, work, and Internet Marketing Training you can overcome challenges you may face in your online efforts.
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Internet Marketing Solutions
In the online business world there are three key things needed to grow your business. These Internet Marketing Solutions include targeted traffic, something to sell, and a marketing funnel. These key factors are needed for all products and services sold online.
Targeted Traffic
The first element you need to grow your online business is a steady flow of targeted customers visiting your website and online sales pages. These are people who are genuinely interested in your products or services. You can buy traffic or use free sources or both. Paid traffic includes pay per click, banner advertisements, solo ads and ezine advertising. Article marketing, search engine optimization, video marketing and blogging are some free ways of getting targeted traffic.
Product or Service
Part of your Internet Marketing Solutions includes something to sell. It can be an actual physical product that is shipped to buyers or a digital product that can be instantly downloaded to their computers. If you do not have a product of your own, there are many places to find good products to sell as an affiliate marketer. Click bank, JV Zoo, and Deal Guardian are a few. Just make sure they are good products that solve people’s problems. This is especially important for your prospective buyers. You want them to trust you and your recommendations.
Marketing Funnel
You need a follow up strategy for people who do not buy from you the first time they visit your site. A marketing funnel serves that purpose by capturing visitors’ information and adding them to a list of prospects to be contacted at a later date. They may like what you are offering but need more time to get to know and trust you before making a purchase. Once you have a prospect’s information you can remind them of your products and services in a number of ways that include email marketing, online webinars and social media.
To be successful with your internet marketing business you must use effective advertising. You must use these three key Internet Marketing Solutions.
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Blogging: Your Message
by Rahimah Sultan
The term blog originated from weblog and then weblog became just blog. A weblog is just that, a web log that is an online journal or diary kept by individuals. The term is also used as a verb that means to add information or posts. Since the mid-1990s blogging has become progressively easier with easy-to-use publishing tools and is now the predominant way of self-publishing.
Blogging has become an essential way to get your message out to others. You can incorporate text, pictures, links, short videos, or other media in your posts that make your content more appealing to readers.
There are many platforms for blogs that including WordPress.com, WordPress.org, Blogger, and Tumblr. There are pros and cons to consider when choosing a platform. You have to make an assessment and choose the one that best suits your needs for now and in the future.
WordPress.com is free but you do not technically own your blog, it can be suspended at any time, and .wordpress is in your domain name; while WordPress.org is free, you have control, and there are search engine-friendly options, but you must pay a host to support it.
WordPress.org requires you to have some basic understanding of how the web servers and the installation process works. Although you can set one up in under 5 minutes, WordPress.org requires some technical skills for uploading files to a web server using FTP (file transfer protocol) and such.
Blogging is a way to showcase your passion and expertise and a way to brand yourself and your products. It allows you to present your knowledge and skills to the public. A good post can be as short as 250 words.
If you have been thinking about blogging, now may be the time to start. Once you get your blog up and running and get a few followers your confidence will grow. Just take the first step.
Facebook Marketing Tactics
by Rahimah Sultan
Facebook is actively introducing new tools and features to help marketers succeed. To help with your success, there are things you can do that include some underused Facebook marketing tactics.
You can optimize your open graph meta-data by using attractive images, and enticing titles and descriptions.
If you’re already creating videos you can upload them directly to Facebook to create more views and engagement.
You can use Facebook’s CTA buttons which are free.
You can post on weekends and at night, and do promote your best content.
These Facebook Marketing Tactics are each covered in the article 5 Effective Underused Facebook Marketing Tactics.
Online Marketing as an Alternative for Baby Boomers
by Rahimah Sultan
Lillie Lacy discusses some alternatives for the future of the Baby Boomers, who may not have saved enough for retirement. One choice is to keep working as long as possible, and another is to start an online business. Online marketing as an alternative for Baby Boomers is a beneficial choice, as it can be done from home and almost any place in the world.
‘As a group, they were the wealthiest, most active, and most physically fit generation up to that time, and amongst the first to grow up genuinely expecting the world to improve with time. They were also the generation that received peak levels of income; therefore they could reap the benefits of abundant levels of food, apparel, retirement programs, and sometimes even “midlife crisis” products. The increased consumerism for this generation has been regularly criticized as excessive.’
Many people are using Internet Marketing as a means for extra money or a fulltime income and are very successful. Just think it through, make a plan and use online marketing as an alternative for Baby Boomers.
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Internet Marketing Tool
by Rahimah Sultan
As Internet Marketers, we understand the absolute importance of promotion. Marketing is the lifeline for any business, product or service. Just as we need a website and an autoresponder, we need places to advertise like safelists and traffic exchanges among others. I recently discovered another great Internet Marketing tool to add to my marketing arsenal. It is Hot Spot Mailer, owned by Maryanne Myers, and it has been around since May of 2009.
You need a widespread reach, targeted audiences, and cost-effective advertising for whatever business you are in. You can use this mailer for free or choose the upgrade. As I want to fill my marketing arsenal with paid one-time-only items–as opposed to a monthly fee–I upgraded. It is dirt cheap.
You are not limited to once a day or week on mailing an ad, as long as you have credits. You will definitely benefit from the upgrade. You can choose to have members emails come to your designated email address or you can use your HSM (Hotspotmailer) email box.
If you should happen to run short of funds at some future time, you will always have this mailer in your Internet marketing tools arsenal with no monthly fee.
Blog Promotion for Internet Marketers
by Rahimah Sultan
In this article Blogger Darren Rowse discusses how to promote your blog without letting the rest of your blogging slide. He shares a particular comment that was in response to an article on how his blogs grew. This is his summary for the article.
There are a couple of things that I think we as bloggers always need to pay attention to – these being publishing regular high quality content on our blogs and looking after the readers we already have (community).
These activities are like a baseline. Take the focus off these at any point and your blog is likely to suffer fairly quickly.
Promoting a blog is something you should also have some baseline activities and rhythm around. For example sharing new content to social media (whether through automation or manually doing it) is good practice.
However I do think there are times where it’s probably well worth having a burst of concerted promotional effort to grow your blog.
Whether it be through guest posting, reaching out to mainstream media, attending/speaking at events or even paying for advertising – a burst of intentional promotional activity for a defined period can have some real benefits.
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Four Types of Articles for Internet Marketers
by Rahimah Sultan
We all know that blogs can be for personal or business use, and the reason for blogging is to get people to your site to see what you are offering so you can make sales. The type of content used is determined by the purpose of your blog. This is an overview of Four Types of Articles for Internet Marketers: Junk, Product, Information, and Viral.
Junk
A junk article is only fodder and is of inferior quality that contains readily available material used to supply a heavy demand for gossip or some other such thing.
Product
You use a product article to describe what you are selling and how it is used. In order for this type of article to be effective, you must state how the particular product can solve a problem for your potential customer.
Informational
An information article requires a bit of work, and you can use it to maximize the quality of traffic to your site. This type has a narrow topic based on the keywords for your site, which draws in a particular kind of prospect. If you have used SEO correctly, someone searching for something to solve a particular problem can end up on your site and become a customer.
A WordPress blog in the root of your site is the way to go. You can use an SEO plugin like the All in One SEO Pack that allows you to optimize each article and each page on your blog for particular keywords. If you do one article per week focusing on one of your site’s long-tailed keywords, in 52 weeks you can get an amazing amount of organic (free) traffic to your site. Be sure to include a call to action, such as Click Here for More Information, in the article. Then make your call-to-action a clickable link that leads to a squeeze page, a sales page, an affiliate link or wherever you want to take them.
Viral
A viral article is one that takes advantage of trending news events, funny videos or something of that nature, and is used mainly for getting links as opposed to quality traffic.
Whether you choose one or all four types of articles, this overview of Four Types of Articles for Internet Marketers gives you some ideas for future posts. When you click the banner below you have an opportunity for access to more information on all aspects of setting up and growing a business, including extensive material on Article Marketing.
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3 Tips on Internet Marketing Training
by Rahimah Sultan
Running a website is a great if it is not just a general site. Your site needs to have a particular focus on a specific aspect of a particular niche. Once you have decided what to focus on set up your site, get it online and start directing people to it. Here are three tips on internet marketing training.
1) Instant Success
There are claims daily about how easily and quickly someone became rich online, but what is not mentioned is what it took to gain that success. It took a dream and commitment. Internet marketing takes work.
If you have never done business online and are now considering it, you might want to think about investing in some training and coaching before jumping in. Take a few days to check out some systems and coaches so that you have 24-hour access to needed information and assistance.
2) Bright Shiny Objects
Do not let every new program or system advertised throw you off course. There are hundreds online and new ones coming out every day touting the “get-rich-quick” scheme or the “we-do-all-the-work” thing. Your success is dependent upon your own efforts and you need to be in control. Stay focused on what you want to achieve.
3) Advertising
You do not need to be everywhere online, just where your traffic is. When you start online you will most likely be a one-person operation. All the work will be done by you. If you set up a blog, you will be writing all the posts unless you hire a writer. You will be doing all the advertising, and you may have a limited budget. To get free traffic you must view others’ ads for credits to send out mailings. Social media sites are great if they fit into your plan. Who will do the posting? These are just a few considerations.
Growing a list of subscribers is great, although it’s not the ‘be all’, ‘end all’ of Internet marketing. Having a list and communicating with those people can gain you many buyers and in the end, many friendships.
Be clear about your message (niche), your brand, and your offer. Continue learning more and more about your niche and put it out there in clear and concise content. As things are forever changing, your learning will be ongoing. Keep in mind these Three Tips on Internet Marketing Training.
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