by Rahimah Sultan

Social media is a fantastic, low-cost opportunity for visibility and brand awareness. Even if you’ve been using it for a while, there is always something you can learn about social media that can help boost your business.

Check out some tips for social media marketing that include showing up, being you and keeping things simple. Remember that social media marketing is real marketing.

Read Social Media Tips for Entrepreneurs, which covers these tips and more.

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by Rahimah Sultan

When you finally muster the confidence to start a business, you may think that the Internet is the easy road.

Digital marketing takes time, investment, and knowledge. “Digital marketing is any form of marketing products or services, which involves electronic devices.”

If not done correctly, it can lead to some serious mistakes that will severely limit your marketing efforts.

Read Ten Rookie Digital Marketing Mistakes You Might Be Making, for the details.

 
 
 
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by Rahimah Sultan

It’s no accident that the number three is pervasive throughout some of our greatest stories, fairy tales, and myths.

It’s also no coincidence that some of the most famous quotes from throughout history are structured in three parts, nor is it surprising that the Rule of Three also works wonders in the world of comedy.

Use the rule of three in your internet marketing so that you are more engaging as a writer.

People process information by patterns, and three is the smallest number of elements required for a pattern. Use storytelling, sticky ideas, and humor – each with three elements or three bullet points – to engage your audience.

Read more…

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by Rahimah Sultan

In order to accomplish anything you must take the first step toward it. Consider what needs to be done and make a plan. You lay out your goal and the steps to reach it. It is like putting one foot in front of the other in order to walk, run or sell… you get my drift. Here are four steps for internet marketing to get you started.

Say you want to start an online business and think it will not work for you because you do not know how to sell. Do not let that stop you. Do what you are good at and learn the rest as you build your business. That’s like putting one foot in front of the other, taking one step at a time while gaining momentum.

Set up a blog and write about what you know. The articles should be about your area of expertise and how to do what you do. Good content is the backbone of marketing. Your content should provide value, solve an existing problem that people may be experiencing, create connections, form relationships, and build an audience.

Add a call to action with a link to be clicked for more information or to buy or to follow.

Use an autoresponder to create a mailing list of the people who visit your site so you can connect with them to provide help, solve problems, and continue to deliver great content. This does not involve selling.

You can be social by using a couple of the major social media platforms, which will in turn get you visitors without you selling direct. Always be about helping people and you will gain customers.

So, do what you are good at and use these tips as your first steps toward long-term online success. To summarize:

Step 1) Set up your blog
Step 2) Provide content
Step 3) Add call to action
Step 4) Create mailing list

This is selling without always being direct. Once you have a list of prospects, you can email them every so often with your offers. Use these Four Steps for Internet Marketing for your long-term business success.

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by Rahimah Sultan

We all want our email marketing to be successful. Getting your emails opened is the goal. After all, we have great things to share with our audiences, and we want to gain their trust. So, if we can get more people opening and reading them, and what we are offering is relevant to then, we can get more sales.

Anne O’Dwyer has some suggestions to get all your emails opened by eager followers.

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by Rahimah Sultan
 

In his article Why Your Sales Funnel Sucks Lemons, Brian Carter says, “If you sell online, or market for leads online, you definitely have a sales funnel. You may not know what your sales funnel is, but you have one.

The question is: how effective is your funnel?”

Brian covers the 5 most common mistakes businesses make with their digital sales funnels. They are: too many steps, not getting enough people into your funnel, keeping it too private, only one idea per funnel segment, and being so inbound that you don’t close the sale.

Read more…
 

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by Rahimah Sultan

Running a website is a great if it is not just a general site. Your site needs to have a particular focus on a specific aspect of a particular niche. Once you have decided what to focus on set up your site, get it online and start directing people to it. Here are three tips on internet marketing training.

 
1) Instant Success

There are claims daily about how easily and quickly someone became rich online, but what is not mentioned is what it took to gain that success. It took a dream and commitment. Internet marketing takes work.

If you have never done business online and are now considering it, you might want to think about investing in some training and coaching before jumping in. Take a few days to check out some systems and coaches so that you have 24-hour access to needed information and assistance.

2) Bright Shiny Objects

Do not let every new program or system advertised throw you off course. There are hundreds online and new ones coming out every day touting the “get-rich-quick” scheme or the “we-do-all-the-work” thing. Your success is dependent upon your own efforts and you need to be in control. Stay focused on what you want to achieve.

3) Advertising

You do not need to be everywhere online, just where your traffic is. When you start online you will most likely be a one-person operation. All the work will be done by you. If you set up a blog, you will be writing all the posts unless you hire a writer. You will be doing all the advertising, and you may have a limited budget. To get free traffic you must view others’ ads for credits to send out mailings. Social media sites are great if they fit into your plan. Who will do the posting? These are just a few considerations.

Growing a list of subscribers is great, although it’s not the ‘be all’, ‘end all’ of Internet marketing. Having a list and communicating with those people can gain you many buyers and in the end, many friendships.

Be clear about your message (niche), your brand, and your offer. Continue learning more and more about your niche and put it out there in clear and concise content. As things are forever changing, your learning will be ongoing. Keep in mind these Three Tips on Internet Marketing Training.

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by Rahimah Sultan

Working for yourself affords many personal benefits, although the ultimate goal is creating revenue. When it comes to advertising your website there are many options that include free and low-cost ad techniques that include social media.
 

While sharing information about your brand, products or services through posts, tweets, images and video, you have the opportunity to develop an honest bond with customers who are left feeling good about purchasing from you. Whatever marketing paths you choose there are three things to understand about Internet marketing.

1) Web Design

Even though you are utilizing fresh blog articles, a mobile-responsive design and other optimization techniques, your website should be user-friendly and interesting enough to make visitors stay. These key web design features will all play an important part in your advertising strategies.

2) SEO

Proper use of SEO can make a big impact on how well you perform over competitors in your niche. While incorporating relevant keywords throughout your site is an important step, it is not the only one. Other factors to consider are links to your site, social media, and reviews – links from high-quality and authoritative sites being the most important of these. Search engines see these links as votes of confidence for your site, allowing for higher rankings.

3) Selling is a Process

You have to understand your target audience and their needs, then create content for all stages of your sales funnel, which allows you to have a much higher chance of turning site visitors into paying customers. Traffic is not the most important metric when it comes to measuring online marketing success. Your focus should be your site’s ability to turn visitors into leads.

Internet marketing is a constantly-changing industry. Practices shift and search engine results pages become increasingly competitive. What works today may not work a month from now.

Having a good web design with proper SEO goes a long way in your marketing process as does knowing your target audience and their needs. These are 3 things to understand about Internet marketing to aide in your online success.

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by Rahimah Sultan

A few years ago I worked four years at a federal government supported program. While there I had seriously begun checking into working online and internet marketing training. The person who was my supervisor had established the office where I was employed. She passed away about a year before I was scheduled to leave. The new supervisor was from out of state and not able to be in the office until about six months later.

In the meantime, I and one other staff member basically ran the office, with the help of two area directors from two different offices who had signature authority. Needless to say, that was a very stressful time.

When the new director arrived he wanted me to overhaul the office which included sorting and discarding old files and rearranging files and the filing system that had been in place for about 15 years. This was a lot of work to try to squeeze into my allotted 20 hours a week, but it had to be done along with my other duties. Of course I ended up working more hours. Each day I would dash home to do my internet marketing training.

This was a challenging dilemma for me as I was just starting to get into the online business world and was on overload with the learning curve involved in internet marketing. As I only had a certain number of months left in the program, the director and I compromised. He allowed me to take the extra hours off at the end of my time. That allowed me to leave that job sooner and to be able to focus solely on my internet marketing training.

Sometimes things just do not go as planned and we have to switch gears or just hang in there and do what we can until things become manageable again. There will always be challenges to overcome in life and certainly in the internet marketing business. You must have commitment, set your priorities, focus, and do the required work, and you must not spread yourself too thin.

Through commitment, focus, work, and Internet Marketing Training you can overcome challenges you may face in your online efforts.

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In the online business world there are three key things needed to grow your business. These Internet Marketing Solutions include targeted traffic, something to sell, and a marketing funnel. These key factors are needed for all products and services sold online.

Targeted Traffic

The first element you need to grow your online business is a steady flow of targeted customers visiting your website and online sales pages. These are people who are genuinely interested in your products or services. You can buy traffic or use free sources or both. Paid traffic includes pay per click, banner advertisements, solo ads and ezine advertising. Article marketing, search engine optimization, video marketing and blogging are some free ways of getting targeted traffic.

Product or Service

Part of your Internet Marketing Solutions includes something to sell. It can be an actual physical product that is shipped to buyers or a digital product that can be instantly downloaded to their computers. If you do not have a product of your own, there are many places to find good products to sell as an affiliate marketer. Click bank, JV Zoo, and Deal Guardian are a few. Just make sure they are good products that solve people’s problems. This is especially important for your prospective buyers. You want them to trust you and your recommendations.

Marketing Funnel

You need a follow up strategy for people who do not buy from you the first time they visit your site. A marketing funnel serves that purpose by capturing visitors’ information and adding them to a list of prospects to be contacted at a later date. They may like what you are offering but need more time to get to know and trust you before making a purchase. Once you have a prospect’s information you can remind them of your products and services in a number of ways that include email marketing, online webinars and social media.

To be successful with your internet marketing business you must use effective advertising. You must use these three key Internet Marketing Solutions.

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