Posts Tagged ‘marketing success’
Business Success With Social Media Marketing
by Rahimah Sultan
These days it seems that everyone is on social media. As an entrepreneur launching your own business, you are your own CEO, PR team, and social media squad. Obtaining business success with social media marketing is the market trend and a must for newcomers to online business.
New entrepreneurs need to pay attention to 6 things:
Authenticity
Finding Your Niche
Being Consistent Across all Platforms
Getting Offline and Meeting People
Content
Facebook and Google Ads
Jason Pinchoff discusses these in his article The Pinch List: Top 6 Social Media Musts, which you can read here.
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How To Set Up Your Online Sales Funnel
by Rahimah Sultan
Anyone who has an online business needs paying customers. In order to convert your website visitors into paying customers, you need to create a sales funnel .
The primary goal for your sales funnel is moving people from one stage to another until they are ready to buy from you.
From the first time your prospects hear about you until the moment of purchase, they pass through different stages of this sales funnel. The journey might be different for each, depending on your buying personas, niche, and the types of products and services you offer.
When designing your sales funnel, you can have as many stages as you want.
Generally, there are four main ones that you need to pay attention to:
Awareness
Interest
Decision
Action
You can read The Beginner’s Guide to a Sales Funnel for the details.
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4 Main Stages for Your Sales Funnel
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
A sales funnel is the buying process that you use to lead customers or prospective clients through to purchase a product. It is a series of steps within a particular sales model. These steps can consist of landing pages, blog pages, retargeting ads for bringing people back into the loop if they’ve left, and email follow ups.
Simply put, a sales funnel is the journey you take your website visitors through when trying to sell your products and services to them.
The top of the funnel works to attract people, the middle of the funnel is a kind of nurturing process such as getting people on your email list, and in the bottom you’re doing additional follow up.
Here are four main stages for your sales funnel:
Read magnet
Lead magnet
Introductory offer
Core offer
One strategy you can use to create sales funnel opportunities is to send an email to your list asking them what they need help with, a kind of survey. Your subject line can be, “Can I ask you a question?” Then ask the question.
As people respond, track the common issues or problems that are most popular and use them to create a funnel based on those core needs. You can also incentivize responses by saying you’ll pick a certain number of people to receive a one-on-one 15-minute consultation or whatever else you choose. Now you have a way to address their needs and concerns and a way to get to know and better understand them.
Your Read Magnet makes it all about the reader, before ever asking for the opt-in.
Now that you’ve got your funnel, it’s time to warm up your reader. This can be done by using the survey results to start mapping out a blog post that hits on the one struggle most of your audience is plagued with. Go in-depth with the information.
It doesn’t have to be a blog post. It could be a video, podcast or a Facebook live broadcast that you transcribe and turn into a blog post. Make sure this is all related to the overall purpose of your sales funnel. This should link to your lead magnet which has been included throughout the post.
Your Lead Magnet
Now you want people to see your lead magnet. You can do so by emailing your list with a link to the post, posting the link inside your Facebook group, placing it on your social media channels, and driving some paid traffic, among other things.
You want people on your page consuming content and opting in for your lead magnet, which can be:
1) Cheat sheets
2) Checklists
3) Swipe files
4) Buyer’s guides
5) Email courses
6) A recording of a talk you gave
7) Step-by-step blueprints
This is by no means an all-inclusive list. Be creative.
Introductory Offer
Once people have opted in, it’s time for an intro offer that is a relevant low-cost offer you make to a new subscriber once they have joined your list. Offer something that is relevant to your funnel and that is hard to say no to, while you “have their attention.”
Each step feeds into the next without any disruptions to the flow. This avoids losing anyone who might otherwise close the window or delete your email.
A few tips…
1) Keep intro offer below $50
2) The offer should be relevant to your read magnet, lead magnet and core offer
3) It should 10x the value they’ve received in your read magnet and lead magnet
4) It should be offered on the Thank You page once someone opts in for your lead magnet
5) It should not be used as a money-maker, instead use it to change the relationship from subscriber to customer
A few things to offer, among many:
A video course
Done-for-you graphics
Audio course
Mini-group coaching calls
$1 trial for your product or software
Now you sell your intro offer through another blog post. Once someone opts in for your lead magnet, they’re redirected to the post that contains something of real value, while they wait for the lead magnet email to arrive. They can only get this by following the instructions and clicking the link to the new post.
You want to keep the reader engaged while moving them down the page to where you present the intro offer for the first time. Now you’re building trust.
Core Offer
Your core offer has to be a great one. It has to be detailed, value-packed and help your customer achieve a specific outcome, goal or result.
Your core offer can be an online course, high-ticket coaching, done-for-you services, some software, mentorship, a physical product, etc. It’s your call.
A sales funnel gives you leverage and puts you in control to be able to do what you want whether it’s more travel, to stress less about generating leads if you’re selling services or digital products, and growing your business.
You can use these four stages for your sales funnel to move your business forward.
Source: How To Create a Dangerously Effective Automated Sales Funnel
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Online Marketing Strategy for Business Success
by Rahimah Sultan
You can market your business like a hunter or a farmer. As a hunter, you wake up in the morning, gather your weapons and head out to the hunt. Some days you come back with a kill and your family has a feast. Other days your family goes hungry. It’s a constant daily battle.
Your online marketing strategy for business success should be like the farmer who plants seeds and waits for them to be ready for the harvest, while nurturing and caring for them. You water and tend to your crop, and when it’s ready you start harvesting.
So many businesses operate like hunters—cold calling, spending huge amounts of time and energy trying to get new customers, discounting and competing on price out of desperation, and wasting large amounts of time pestering people who are not interested in their product or service.
When marketing your business farmer style, you set up a data base for emailing or direct mailing your prospects. Then you form relationships with your list, and some will eventually purchase your product or service.
Click here to read The ‘Secret’ Marketing Strategy That Will Guarantee Your Business Success If You Use It, Or Kill Your Business If You Don’t
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Steps To Sure Fire Marketing Success
by Rahimah Sultan
“Every business is simply a set of systems and marketing just happens to be the most important of these systems.”
As marketing is a business system, treating it as such helps to take away the mystery of its function in your business which permits you to create consistent, predictable results from the operation of your marketing system.
For details read 7 Steps To Sure Fire Marketing Success.
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Marketing: 3 Tips for Success
by Rahimah Sultan
In today’s ever-changing marketplace, it is not enough to have a website. A successful home business requires online marketing strategies the same as an offline business. For your marketing success you must engage in effective marketing to get new customers. In order to achieve your business goals you must establish a budget and master online marketing skills. Here are…
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Marketing Success
One tactical marketing strategy is content marketing. It is based on generating and publishing useful information regularly to a targeted audience. In order to have success with it you must do more than just fill your blog with random posts or articles.
Your content must serve a purpose, and it must have a friendly tone that shows your personality and voice. It must be easy to read and well planned.
Click here to read The 5 Golden Rules of Content Marketing for more details.
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Three Tips for Marketing Success
by Rahimah Sultan
In today’s ever-changing marketplace, it is not enough to have a website. A successful home business requires online marketing strategies the same as an offline business. For your marketing success you must engage in effective marketing to get new customers. In order to achieve your business goals you must establish a budget and master online marketing skills. Here are three tips for marketing success.
1) Your website must be search engine optimized. Search engine optimization (SEO) is a long-term marketing strategy. It is important to have your blog and web pages fully search engine optimized for getting free, targeted traffic from the search engines. Keyword research and use as well as quality incoming links are essential for this to be a successful online marketing strategy.
2) Another long-term strategy is link building. Having incoming links is critical to your marketing success online. Search engines rank your site higher based on the number of good incoming links pointing to it. There are many techniques for building incoming links to your site. One way is writing for article directories.
You want to publish articles in the largest publications that you can, because they get you links when other webmasters use your article on their sites. This is known as syndication. There is a resource box included at the end of your article where you can add your information and your website. This gets you one-way backlinks to your site. You only need to write for a couple of the largest directories. I suggest Ezine Articles directory.
3) Pay Per Click Advertising (PPC) is a strategy that will yield fast results, although it requires a financial investment. You should educate yourself about PPC before using it, as you can lose large amounts of money in a very few days. You must be very careful and track each ad promotion, to identify the strategies that get the best results. This will enable you to invest wisely.
Driving traffic to your site is essential for long term success. Hopefully, these Three Tips for Marketing Success help you in your online business.
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Four Types of Articles for Internet Marketers
by Rahimah Sultan
We all know that blogs can be for personal or business use, and the reason for blogging is to get people to your site to see what you are offering so you can make sales. The type of content used is determined by the purpose of your blog. This is an overview of Four Types of Articles for Internet Marketers: Junk, Product, Information, and Viral.
Junk
A junk article is only fodder and is of inferior quality that contains readily available material used to supply a heavy demand for gossip or some other such thing.
Product
You use a product article to describe what you are selling and how it is used. In order for this type of article to be effective, you must state how the particular product can solve a problem for your potential customer.
Informational
An information article requires a bit of work, and you can use it to maximize the quality of traffic to your site. This type has a narrow topic based on the keywords for your site, which draws in a particular kind of prospect. If you have used SEO correctly, someone searching for something to solve a particular problem can end up on your site and become a customer.
A WordPress blog in the root of your site is the way to go. You can use an SEO plugin like the All in One SEO Pack that allows you to optimize each article and each page on your blog for particular keywords. If you do one article per week focusing on one of your site’s long-tailed keywords, in 52 weeks you can get an amazing amount of organic (free) traffic to your site. Be sure to include a call to action, such as Click Here for More Information, in the article. Then make your call-to-action a clickable link that leads to a squeeze page, a sales page, an affiliate link or wherever you want to take them.
Viral
A viral article is one that takes advantage of trending news events, funny videos or something of that nature, and is used mainly for getting links as opposed to quality traffic.
Whether you choose one or all four types of articles, this overview of Four Types of Articles for Internet Marketers gives you some ideas for future posts. When you click the banner below you have an opportunity for access to more information on all aspects of setting up and growing a business, including extensive material on Article Marketing.
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Generate Passive Income With Successful Affiliate Marketing
by Rahimah Sultan
The definition of affiliate marketing is getting paid a commission from an online retailer for traffic or sales generated from your referrals.
If you are new to online marketing, the following should help you to generate passive income with successful affiliate marketing.
The three-step process required is:
1. You recommending a product or service to your followers
2. Your followers purchasing the product or service using your affiliate link
3. You getting paid a commission for the sales made using your affiliate link
Some advertising would have you believe that you can make lots of money for doing nothing. But the truth is more complicated than that.
There are seven steps you must take to avoid becoming overwhelmed and overloaded.
Now, let’s cover the first four initial steps that need to be taken.
Find Your Niche (or neesh)
The first thing you need to do is choose a niche to give focus to your business, help you with content, and help make it easier to create targeted marketing campaigns.
When choosing a niche consider:
1. What you’re passionate about and already have knowledge of
2. Whether your knowledge on the topic is enough to write at least 100 blog posts
(for search engine optimization or asserting your authority)
3. Oversaturation in the niche
4. Whether or not there is money in the niche
Build a Website
Then you need a website and a blog with the blog being the main focus of your site. Your website should also include several pages:
1. About to inform people a little about you and your business
2. Contact for sharing all the information you want to share with your readers, advertisers and
potential partners
3. Disclaimer if your site is monetized
4. Privacy Policy to let users know if you collect information and how you use it
5. Terms of Service limiting your liability in case of misuse of information or services provided
on your site and detailing user responsibilities regarding copyrights and trademarks
6. Custom 404 Page
7. Advertise if you plan on selling on-site ads, include a page for advertisers with information
about available spots, monthly views, audience demographics, and a contact form
These pages are important to build trust with your audience.
Now that you have your website, it’s time to create good-quality content.
Create Quality Content
There are different requirements for joining affiliate programs. Some networks and programs want you to have already established content, site traffic, and monthly views at a certain level before accepting you as an affiliate.
Be sure to read the eligibility requirements for the specific networks and programs you’re considering before you apply.
You should have at least 5 strong posts already on your site with future posts scheduled.
Grow Your Email List
Email is still the #1 communication channel for marketing. An easy way to grow your email list is by adding a popup to your site for signups.
Now that you’ve taken care of the first four steps, it’s time for step 5, choosing your affiliate products / services.
Choose Affiliate Products to Promote
Now that you’ve chosen your niche you need affiliate products that fit and relate to your content.
You need to join an affiliate program and choose the product and / or services you want to promote. Then move on to step six which is joining an affiliate marketing network.
Join an Affiliate Marketing Network
If there is something that you already use you can promote that. If not you can make a list of things and do a Google search for related affiliate products and programs.
You can promote products that fill a need, those that your audience wants to know about, and products from others in your niche.
Before signing up, thoroughly research everything. Do not promote products you don’t use or know nothing about.
Lastly, you need to track the performance of your affiliate producers.
Track Your Results
Track your affiliate links to help you understand which products perform better with your audience. This allows you to provide better products to them in the future, and you can also use this knowledge to provide them with better content. When you do your audience will keep returning.
You will want to disguise your affiliate links so readers will click on them.
Click here and check out Pretty Links.com for shortening and disguising your affiliate links.
And there you have it; how to Generate Passive Income With Successful Affiliate Marketing.
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