Posts Tagged ‘Rahimah Sultan’
How to Write Great Blog Articles People Want to Read
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
If you publish a blog post or article and no one reads it, it’s still a post. Anyone can write one, although not everyone knows how to write great blog posts/articles people want to read.
Obviously, you first have to choose a topic.
How do you choose a topic?
If you’re familiar with a particular niche, you probably already have plenty of ideas you want to use. If not, then write about things people are searching for. If there are lots of searches, month after month on certain topics, that’s probably what people want to read about.
Here are some free tools for keyword research and SEO content optimization:
Moz.com
Google Keyword Planner
AHREFS
Semrush
Once you’ve chosen a topic, you need an angle or a viewpoint for your post or a direction. Choose an objective for your post/article.
That may be:
Sharing a solution to a tough problem
Refining an overwhelming topic into something understandable
Telling a suspenseful and emotional story that teaches a lesson
Identifying key trends on a topic, and using them to predict the future
Contributing original information about a field through your research and investigation
Now that you have a topic, select your format. Will it be a listicle or a how-to article?
1. A listicle format, also known as a list-post, are articles structured around lists. For example:
15 Blogging Tips For Beginners
10 Best Online Marketing Tools
10 Quick SEO Tips To Increase Organic Traffic
25 Tips For Content Marketing
50 Best Travel Tips: Advice From A Professional Traveler
2. A how-to article is self-explanatory, in that it shows how to perform a certain task. For example:
How To Start A Blog
How To Promote Your Business
How To Grow Your Business
How To Use Social Media To Grow Your Business
How To Write Great Blog Articles
Now that you have a topic and format, how do you write an article or a post that will rank on Google?
To write an article or a blog post that will rank on Google, you need to know about SEO (search engine optimization), the process of optimizing your site and content for search engines such as Google.
If your article or post is well optimized for a search engine, the higher you’ll rank on Google and it will have more visibility within the search results.
If SEO is well done, the ROI on your time and the money you’ve spent can be exceptionally high. When you’ve achieved a high rank for keywords that are directing traffic and sales to your site, you’re essentially getting “free” leads.
Of course, these organic leads are not totally free, since you’ve invested time and probably some money into your SEO efforts. But, unlike paid ads, organic traffic is a free source that keeps on giving.
Of the couple hundred plus Google ranking factors, there are three key areas you’ll need to familiarize yourself with:
On-page ranking factors—which relate to the content on your pages like keywords, title tags, and images that give Google a good understanding of your page.
Off-page ranking factors—that relate to indicators outside of your site like backlinks and social signals.
Technical ranking factors—which relate to your site’s performance such as accessibility, mobile compatibility, load speed, and more.
Now it’s time to write, but it’s really difficult to sit down and write from scratch – staring at a blank sheet of paper or a blank screen on your computer is daunting.
Since you’ve done research for keywords and decided on a topic, create an outline. With an outline, you just fill in the gaps. You don’t have to write an outline from scratch either. Use a template or make your own.
You’ll need to include:
1. The key takeaways for your readers
2. A smart headline
3. Arrange the major themes and section of the blog article outline
4. Insert relevant sources and any additional data and studies
5. Trim and clean up the outline
6. Write your article
Write a first draft using Google Docs or whatever program you prefer. Put down everything you think you’ll use pertaining to the article subject.
Now pick out a few key points as topics to discuss and use those for headings. Know that people like to skim before committing to reading an entire article. This gets you into formatting. Use each major key point as a heading for the different sections in the article. Be sure these headings are clear for easy skimming.
Break up the paragraphs into short paragraphs of no more than four sentences. You should vary the sentence length to make for easier reading.
Use bolding for emphasis, bullets, and numbered lists.
For complex points (or just for fun) you can add images, tables, charts, and infographics.
Be sure your article shows up well on mobile. Otherwise, your content – no matter how incredible – will not rank.
When you start writing you’ll need to come up with a great headline and introduction. So, state the problem you’ll write about, go into the details of solving it, then offer a solution.
Use the following points as a guideline.
1. Make your introduction catchy but authoritative.
2. The length of the article should be about 1,000 words minimum, depending on the subject matter. Content length varies by industry.
3. Sprinkle target keywords and similar ones throughout the article without going overboard and include important keywords early and frequently, of course, without overdoing them.
4. Use appropriate verbiage so as not to alienate your audience. Write in the first person and conversationally.
Links are very important because they keep viewers on your site and they build trust in Google’s eyes.
Some important ones are:
External links to amazing resources such as marketing tools
Internal links on your site – each blog article should include at least 2-3 links to other pages on your blog or main site
Make sure your anchor text actually links to something relevant. Don’t link the phrase “how to build a list” to an article about affiliate marketing.
In summary choosing your topic, angle, and format and putting effort into your content is a recipe for organic success.
Using this information on how to write great blog articles people want to read will enable you to get started writing great blog posts that people want to read.
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Affiliate Marketing Moving Forward
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Affiliate marketing could be your opportunity to make money online. You don’t need any special skills and you can sign up for free. You can connect with brands and promote their products to earn commissions.
Over the past few years affiliate marketing has been steadily growing. With the rapid changes in digital marketing and e-commerce, there are certain trends that you should be aware of.
Affiliate marketing is a low-cost business growth plan strategy that is ideal for small businesses as it increases income with less expense and work.
Giant corporations and single-item shops have an affiliate program or are part of an affiliate network. The world of affiliate marketing can be fierce and it’s growing daily so, to be successful in it, you have to keep up with market trends.
What is affiliate marketing?
Affiliate marketing is a way of getting customers and an alternative to advertising. It allows you to work with partners known as affiliates or publishers to reach a wider audience and generate more profits. Affiliates are paid when they have accomplished what they set out to do which may be increasing leads, driving sales, or getting new clients. In affiliate marketing commissions are paid for actual results.
In affiliate marketing, there are networks that allow websites and bloggers to share links to a specific page or product for ad revenue. Affiliate marketing depends on a huge network where the marketing can take place. When visitors click on an ad or a link they will be taken directly to that site or e-commerce site.
If a customer purchases a product through that e-commerce link you must pay your partner the agreed-upon fee, typically 5% to 10% of the contract value. Through this system, you (as the retailer) and your affiliate (as your partner) gain from increased sales.
If you run a product-focused website or blog, you can do affiliate marketing. But do keep in mind that affiliate marketing is not ideal for direct sales.
What are the benefits of an affiliate marketing program?
If you’re in retail, an affiliate marketing program can be added to your overall marketing plan. Whether your product is already well-liked or you’re just starting to build your brand, the product can help you reach your goals.
An affiliate program for your business can provide you with the following benefits:
Wide-Reaching Impact
Your affiliate partners have websites, email lists, social media accounts, and a sizeable number of followers so, potentially, they can reach a larger audience than you can on your own. They can help you promote your product through one or all of their networks. Since there’s a reward coming, they’ll work hard to grow sales or drive traffic for your brand.
Result-Based Commission
Since you only pay for completed actions, setting up an affiliate program is a cost-effective marketing strategy. You can work with as many affiliates as you choose. Their commission will rise as your sales rise. This is advantageous for both parties.
Increased SERP Ranking
As the links from your affiliates are widely shared, the SERPs (search engine rank pages) rank of your website will substantially improve and you’ll get more organic traffic which will save money on marketing.
Unique Content
You may not need to run countless ads on Google or social media platforms, because your affiliate marketers can write articles about your brand, produce reviews for your product, and create video ads about your business. Each affiliate presents a unique perspective.
Marketers are feeling more and more confident about investing in social media so affiliate networking is becoming very competitive. Here are some trends you should be watching to help you see the direction the industry is taking. Understanding them can increase affiliate traffic for your brand.
1) Influencer marketing continues to grow.
2) More websites are embracing alternative ad technologies such as contextual targeting to reach a broader audience in more meaningful and relevant ways.
3) As more people are using their phones to shop online, cross-device tracking will be prioritized.
4) Consumers worldwide are increasing their usage of mobile applications so affiliate marketers will need to use In-App monitoring for improved consumer insights.
5) Voice search SEO will continue to rise. As voice search SEO isn’t standard SEO, affiliates will have to refine websites for voice requests.
6) Blog link building will be diversified, so blogging still works although there will be new challenges.
Keeping this information in mind will help you with your affiliate marketing moving forward.
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How to Get Started Blogging Now
By Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Individuals once kept online journals or diaries known as weblogs which later became blogs. This term is also known as a verb that means to add information or posts. Blogging has become progressively easier since the mid-1990s with easy-to-use publishing tools and is now the main way for self-publishing.
Whether you’re just starting with writing or are looking for clients, blogging is a fun versatile skill you can learn.
Although blogging isn’t a short-term endeavor, with time and consistent effort you can earn a lot of money, but you won’t get rich overnight.
If you have an idea that you’re really interested in, a proven strategy, patience and discipline to tend to your blog every day, over time you’ll build a valuable asset that can continue to earn you money for years to come.
What do you need to know about blogging?
If you want to launch your own blog, you’ll need to decide how you want to monetize it.
You can start a blog on any topic that interests you. This will give an opportunity to draw an audience. Once you’ve attracted an audience, there are plenty of ways to monetize your blog.
When launching your own blog from scratch, the time and effort you put in and the monetization methods you use determine how much and how fast you grow your blogging income. In this article, you’ll learn how to get started blogging now.
Following are 6 steps for getting started:
Step #1: Idea
You need to decide what you’re going to write about. What are your passions and interests?
In order to maintain the motivation and discipline to keep going, you must find something you enjoy and would want to absorb yourself in learning and writing about every day.
If you’re a beginner blogger, make sure there are others who share this interest and don’t make your topic too broad.
A blog about movies is too broad. On the other hand, one about movies from the Golden Age of Hollywood is more specific.
Rather than blogging from the position of an expert – which you don’t have to be – you can chronicle your journey and have your readers along for this ride.
Step #2: Name and publishing platform
You’ll need to choose a unique and interesting name and a platform for your blog. You want a name that clearly identifies what your blog is about and one that people “get” at first glance.
Definitely choose a “.com” extension as that’s what people search for and expect.
There are lots of paid and free options for publishing platforms available to new bloggers. WordPress is highly recommended as you can quickly and easily set up your blog for free and it’s safe and secure and easy to manage and customize.
Step #3: Editorial calendar
Take the time to plan your first few weeks or months of content so you’ll be set for success and then you’ll never be stuck figuring out what to write about when you should already be writing.
You can check out similar content on other blogs for ideas and you can write on those topics. Just know that what makes your blog unique is your voice and perspective – YOU.
Step #4: Write
Now it’s time to start writing your content. You need to have a great headline, be relevant and useful, or be entertaining depending on your topic. Keep people engaged and give them a reason to keep reading.
People love personal stories, how-tos, and reviews. Be creative when it comes to your ideas, formats, and formulas.
It’s your blog and you have the freedom to do as you wish.
Step #5: Audience
There are many ways to build your audience, although SEO (search engine optimization) is one of the main ones.
You can also build your blog audience with social media.
Be sure your content is high quality. You have to produce several drafts of content and several edits before posting. Don’t just publish the first thing you write.
Keep in mind that, in most niches, longer blog posts of 1,000 to 2,000 words have a tendency to rank better on Google than shorter ones.
Step #6: Monetization and promotional strategies
Even if you’re a beginner blogger, create your monetization and promotion strategies.
A few ways to do this include:
Ad networks
Sponsored content arrangements
Affiliate deals
Coaching or consulting services
Selling your own products
And more
You probably won’t be trying to monetize your blog right off, because it’s difficult to make money until you’ve started to grow your audience.
So, it’s essential you start building an email list right away — even if you think you’re not ready.
When you have an email list, you have permission to keep in contact with people who have shown interest in what you’re writing about and they have taken an action by subscribing.
This is key to monetizing because, in time, you can market affiliate deals or your own products or services to your list. The longer they remain on your list reading your blog, the more loyal to you they’re likely to be.
What should you do before you start blogging?
If you’re considering setting up a blog, you need to start building your list on the first day.
Despite the popularity of social media channels, email marketing remains one of the most used digital marketing techniques.
What are the best blogging platforms?
See this article for a guide to the best blogging platforms.
Blogging isn’t a strategy to get rich quickly. Time, patience, effort, and discipline are required.
These things coupled with a good idea can have you earning extra money, even if you’re a beginner.
Use these tips on how to get started blogging now to set up your blog and start creating some extra income today.
Digital Marketing Trends Move Forward
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Over the past few years, a lot has happened and content marketing has changed and adapted to peoples’ needs. Here are 6 things that will be key as digital marketing trends move forward.
Focus will be on outcomes instead of outputs
Marketing is shifting from focusing simply on outputting a certain number of pieces of content to the results generated by the content.
You should reassess your strategy and turn your content marketing into outcome-consumed creations that work toward understanding your content performance, setting KPIs (key performance indicators) and goals, and knowing how to adapt your future strategies.
Don’t remain bogged down in the way of thinking that you have to write a certain number of blog posts in a month. Instead, focus on writing a post that will generate new leads. Although it may take longer to write and fine-tune your strategy, it’s better than just putting out lots of pieces that produce no gains.
Centralization will be king
If your business structure includes different departments, often, the people who create content aren’t the ones who market it. You can create an editorial board with varying members from across the company to oversee content creation and to contribute ideas and opinions from the separate departments.
Every potential team member should be involved from the start of a project and develop good habits of regular project-wide calls. Then everyone will be on the same page.
Single-source truth comes to the fore
There will be no more having marketing and sales working separately to try to achieve the same goal. Find out what’s truly important by getting together. If your PPC ads are getting a lot of impressions and sales aren’t getting leads, then you must align things by using a single-focused source of truth.
Letting everyone work with the same software and tools is a great way.
Governance will come to the forefront
You should have a DAM (digital assets manager) if you deal with lots of assets, mainly those that need to be credited to the creator and have expiry dates. Creating comprehensive training plans is a must to be sure that everyone is on the same page as you add new procedures and programs to your business.
Personalization will be scaled
Personalization is more than just including [FNAME] in an email subject line. It’s about gathering data to create personal insights and following trends so that your purchasers get the wanted information when and how they want it.
Start at the beginning. When you gather your contacts and leads, think about what information you’ll need down the line. Then comes segmentations and creating workflows to nurture leads and meet them with a personalized experience at every touch point.
We’re all people and we like to be spoken to as such. We are more likely to be engaged with a product or service if we feel like it’s there to serve us rather than the other way around.
Need to own audience
As digital marketing trends move forward, you’ll need to own your audience. Social media platforms are facing uncertain futures and that puts your business at risk. We don’t own those platforms or channels, so if the owners make bad decisions, we’re at risk of losing our audience.
You have a direct line to people who choose to engage with you through your owned channels such as your email newsletter and blog.
You can encourage your followers to move to your email newsletter and website by offering them incentives.
So, as digital marketing trends move forward, so can you with these 6 strategies in mind and by using creativity to make a difference.
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MLM Marketing Online
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
To build a business in this day and age, you need to use some form of MLM online for the duplication process.
The old form of MLM required people to attend meetings, and conferences, and to do in-person recruiting to build their teams and grow their businesses.
Now, everyone wants to be able to be on their phone or laptop and successfully recruit new distributors and build a money-making side business. Here are two strategies for doing MLM marketing online.
Strategy #1 – Social Media
Social media has taken over, and there are people who have never known a world where social media didn’t exist.
Every day people spend hours online. It’s how many socialize, get entertainment, news, and communicate and participate with others.
So anyone in MLM should be using social media to market their business. It’s not hard to do and is a simple way to meet people and prospect them for your business.
There’s a right way and a wrong way to do this. Most people fail because they forget to act like humans and just start spamming their business and product links on their personal profiles, on pages, in groups, and in private messages on messenger to perfect strangers.
This does not work.
When it comes to links for your MLM business or product, do NOT:
Post them on your personal page
Post them in groups
Post them on pages or as a reply to other peoples’ comments and
NEVER send a link to anyone in a message without first having their permission
For success in MLM, you only have to meet as many people as you can, get them to know, like, and trust you, and then ask them if they’re open to looking at your opportunity.
If you do this on a daily basis, you’ll be successful.
Let’s use Facebook as an example.
You should be adding friends daily, about 5 at a time and up to 20 a day. Don’t overdo it, as you will be shut down by FB.
You can join pages and groups that interest you, and start talking with these people and adding them as friends.
Facebook has a feature where they suggest friends to you. These are friends of friends you already have.
Add those people and send them a message that states something like:
Facebook suggested we become friends. I sent a friend request. I see we both know so and so. How are you?
Get to know your new friends by commenting on their posts, messaging them, and having normal conversations.
You’re growing your network, so take your time and don’t rush. When the time is right in the relationship, you can ask them if they’re receptive to looking at your business.
With some friends, it could take 2 to 4 days, while others may take a month or longer.
It doesn’t matter, because you’re consistently adding people as friends and engaging with them.
Strategy #2 – Create Influence
Influence is a strong and powerful thing. Just about all of the top earners have it in some form. Unlike offline influence, which is hard and takes a long time, online influence is quite simple and straightforward.
You can do it by creating your personal Facebook profile (or any social media profile) and by using what is called Attraction Marketing.
You start by focusing on whom you want to recruit, and by picking a target audience. These are people who you do or can relate to; realtors, hikers, bikers, people interested in good health, etc.
Now that you’ve chosen your target market you need to set up your profile in a way that they’ll find attractive. You need a nice personal picture and a compelling cover photo. Your about me section should sound appealing.
Don’t mention or refer to your business or product in any way, shape, or form.
Now, start posting things that your target market will find interesting, informative, educational, and entertaining.
Let people get to know, like, and trust you by posting things about yourself and your life. Show them posts of you out and about enjoying life and having a good time with friends, family, etc.
Then you can post about your business or product but do it sparingly.
Only post about your MLM business or product about 10% of the time. When you do post about the business, just give hints. Don’t give everything away.
Instead, make people curious by giving them a little bit of information about what you’re doing but not everything, like a movie preview.
Don’t say the name of your business or product. Don’t post a link, and don’t make spammy posts like: “I’m looking for 4 people to help me make $1200 in the next month.”
Attraction Marketing uses marketing techniques such as blogging, Facebook advertising, video marketing, and email marketing to set you up as an authority in your chosen niche.
When you use these marketing methods, people get to know, like, and trust you as an expert in your niche. They’ll look up to you and will want to work with you and buy from you.
Using these 2 strategies for MLM marketing online should enable you to easily transfer skills from the old form of MLM business building to today’s online method.
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Backlinks and How To Build Them
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Although you are probably familiar with SEO and marketing, you may be confused about some other features of online marketing. One of the aspects that can be confusing is backlinks.
In this article, I’ll provide information on backlinks and backlink building for your website.
What are backlinks?
The links from other domains to your domain or webpage are backlinks. They can improve the traffic that comes to your site and they help boost your website’s ranking in search engines like Google and Bing.
Backlinks, which are one of the most popular ways to increase your site’s search engine ranking, can be the deciding factor used to establish how popular your website is among readers.
When another site links to your website, some of its value is passed on to your website. If you have a lot of high-quality backlinks pointing to your site, yours will rank higher in the search engines.
Backlinks help with:
Ranking – Generally speaking, the more quality backlinks your web pages get, the better chance your web pages have of ranking for relevant search engine searches.
Referral Traffic – If a website has links from reputable websites, visitors who click on these links might be interested in your content as well.
Increased Visibility – Since search engines revisit popular pages more frequently than unpopular ones, backlinks from the popular pages may help them discover your site and material more quickly.
How important are backlinks in SEO?
There are so many different types of backlinks and ways to get them and not all of them are good for SEO. Some types of backlinks can actually hurt your rankings.
Backlinks let Google know that your website is worth ranking higher than others that don’t have any.
Google wants to show the best results first, the ones that are most relevant and useful to users, so it uses things like PageRank, keyword usage, and backlink data to establish which websites should be ranked higher than others.
You need high-quality backlinks pointing toward your site from trusted sources if you want your site to rank higher than others with fewer or less valuable backlinks.
Valuable backlinks:
Should come from a trusted and authoritative website
Should include keywords in the link’s anchor text
Should come from sites relevant to your niche
Should be do-follow links
To determine a domain’s trustworthiness, be sure:
It’s registered with a trusted domain registrar
It has a good number of backlinks from high-quality websites
It has been around for a long time and has a lot of content on it
It’s hosted on a reliable web host
What is the difference between a link and a backlink?
Internal links are links between web pages on the same domain to help users navigate the site while external links or outbound links go from one domain to a different domain that establishes a relationship between the two domains.
In other words, an internal link within the same site is considered the link while the links from the other webpage of a different domain may be called the backlink. Search engines understand the relevancy and reward the target URL by driving the traffic or pushing it in the SERPs for the keyword used in anchor text.
Backlinks pointing to your website indicate that your content is valuable. Backlinks are one of the most essential search engine ranking factors. They play a vital role in every website’s success (or failure).
Now, we’ve covered the basics of backlinks. Keyword research, on-page optimization, and backlink building are the three important elements of SEO. Obtaining backlinks is possibly the most important of these.
Links are beneficial in more ways than one, as they help build awareness and increase traffic. Link building should be a key component of everyone’s SEO plan. Now that we’ve covered the basics of backlinks and how to build them, you should be able to use this information for improving your site performance.
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Back to Basics in Marketing
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
In order to succeed, the market must know you. A strategic marketing effort is an indispensable part of your business. If people don’t know you exist, there will be no one to buy your product or services.
What is marketing?
Typically, marketing is the activity and practices carried out to publicize and deliver offerings of value to prospects and customers. It’s the effort to promote and sell products and services. Marketing has evolved over time from traditional methods to digital marketing.
It’s the effort to promote and sell products/services. Marketing has evolved through time, from the more traditional methods to the recent digital marketing industry.
Both traditional and digital marketing are similar in that they aim to develop a mutually beneficial relationship with prospects and customers. However, digital marketing methods have become more prevalent due to the shift in people’s purchasing behavior to online.
There is a set of proven marketing tactics that you can use in any combination that suits you while getting back to basics in marketing. They are:
Product
Price
Promotion
Place
Process
People
Physical evidence
What do I need to do to ensure marketing success?
1. Define your marketing strategy
To be successful, you must have a well-defined marketing strategy. You need to:
Know your business and marketing goals
Know what you’re promoting and selling
Research and know your market
Profile your customer and competitors
List and develop strategies to supplement your goals
2. Use SEO
To rank high in Google’s SERPS, you must have correctly done search engine optimization (SEO). If done right, various SEO strategies can help drive more traffic to your website by ranking you high.
Use relevant keywords and phrases in your content, but not so many as to be penalized by Google for “stuffing.”
There are many keyword tools you can use to help capitalize on preferred keywords and phrases.
Use quality link-building. Including hyperlinks from other websites is an effective SEO tactic.
Linking to authoritative websites can help boost your ranking, as these are link-worthy sites that increase your website’s authority level.
Only link to sites that are relevant to yours, so Google will not demote your ranking. You can check out the popular link-building tools that can help bring in quality link-building opportunities.
3. Use a Trusted Web Host
Google likes fast websites. The web host and the hosting company you choose can greatly influence search ranking.
4. Use Quality and Updated Content
Your content is the currency that forms the base of all your marketing strategies. Good quality and relevant content are what Google uses for ranking.
Your website must make sense and be beneficial so your audience will return for more.
5. Use Video Marketing
Because people are visual, videos have become the driving force for most digital marketing ventures.
Video is a powerful storytelling medium that connects with your audience emotionally through sound, motion, and attractive visuals. It also offers a better online user experience to your audience.
Videos also break up chunks of text, improving readability. ‘How to’ and technical videos are more effective than technical manuals. Live videos promote more interaction with people allowing them to feel like being part of the conversation by commenting during live sessions.
Use unique crafting content for your videos to make you stand out. Video marketing can be a powerful and effective way to engage and entertain your audience while conveying your core message.
6. Leverage Social Media
Social media is the preferred choice for most marketers. The number of social media users is daily increasing. Use your social media marketing effort on platforms such as Facebook, Pinterest, Twitter, Google+, Instagram, and others. Each channel has its own strengths. Use these strengths to increase your organic reach and increase awareness and get a higher conversion rate.
Be sure to incorporate social media plug-ins in your content so your audience won’t hesitate to share your content via social media. This will increase your outreach.
7. Use Simple and Short Forms
Gaining access to relevant data is crucial for a successful marketing strategy, however, collecting data from your audience is a delicate matter, because the way you do so can either encourage the user to voluntarily opt in or leave.
Your audience’s privacy is of utmost importance. Your web forms should be simple and contain a minimal number of fields. Focus only on what you need.
Your forms need to be simple, direct, and easy to understand to help your audience to decide to opt in to share their information with you.
8. Use Email Marketing
Email marketing is still one of the best ways to reach out and promote your business. However, you must have a list and use well-crafted emails that target your preferred audience.
9. Use Automation
Embrace automation to help with everyday repetitive tasks. Identify these and get the tools you believe will free up your time for others things that require specific attention and detail. Your productivity will increase as you spend your time efficiently.
10. Use AIDA
To capture users’ attention, use AIDA which is short for Attention, Interest, Desire, and Action. This is an age-old formula proven to work on almost every marketing channel. The purpose is to capture the user’s attention (Attention), create a sense of need in the user (Interest), tug their heartstrings (Desire), and finally provide solutions that push the user to buy (Action). All your marketing strategies must revolve around this formula.
Although we’ve learned from the past that the basic and proven marketing tactics are here to stay, they aren’t etched in stone. You must always do the things that are necessary to tweak your strategy for maximum benefits. The above are some of the popularly used smart hacks that you can use to build your marketing foundation while focusing on your unique selling points to stand out among the many and get back to basics in marketing.
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Successful Email Marketing: A Start for Beginners
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Our introduction to email, before the World Wide Web as we know it today, was AOL and its message – “You’ve got mail.”
Since then social media replaced it with tweets, likes, and status updates.
Here are some steps that need to be taken in order to be invited into people’s mailboxes.
You can read the article here
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Beware of the Pitfalls of Working from Home
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
There is an abundance of business advice to be had which includes delegating certain tasks so you can focus on your business. Although this is great advice, what if you’re a one-person business and you work from home?
Although you can run a small business on your own, it takes planning and a lot of patience.
Beware of the pitfalls of working from home so you can be successful. Here are four challenges that you need to avoid.
What are some pitfalls you need to avoid?
1. NOT STAYING FOCUSED
It’s difficult to stay focused with distractions from television, family members, and dirty dishes. And, if you’re new to working at home, it’s hard to feel like you’re working, because your home environment doesn’t feel like your work in an outside office.
Solution: If you’re not an expert multi-tasker like some people and you find your productivity is suffering, you should come up with a more formally structured day, as in a traditional office setting where you would not do home chores or run errands during work.
Create a dedicated area as your office, one with a door, if possible. At the very least, a corner just for work so that when you go there your brain signals it’s time to work. If you find yourself stuck from time to time, try a change of environment such as a cafe for an hour or take a walk outside.
2. LOSING BOUNDARIES
Although you should take advantage of the flexibility working from home provides, remember how easily time can be ripped away from your workday. After all, your work is just as real as any traditional office job.
Solution: At a traditional office job, everyone appears to understand your work schedule, and you’re not expected to get everything taken care of in one day. However, when you’re working from home, all those boundaries seem not to apply.
Although you should take advantage of the flexibility working from home provides, remember how easily time can be ripped away from your workday. After all, your work is just as real as any traditional office job.
3. WORKING TOO MUCH
The stereotypical working-from-home in pajamas and easy days is not the reality. When you work from home, you work longer days because there’s no separation between work and home. You don’t have a natural stopping point nor do you drive away from the office, and days get longer because it’s hard to put aside your work.
Solution: As with most jobs, there’s always going to be more to do. You need to regulate yourself and be disciplined and set a boundary between your work and personal life. Although this doesn’t have to be every night, if you’re serious about working from home for the long term, this lifestyle has to be sustainable. You’ll need time away from the computer and the stress of work.
4. FEELING ISOLATED
Not being in a traditional office setting with day-to-day social interaction can bring on feelings of isolation.
Solution: When you’re working from home, you’ll need to create social interactions. You can:
Schedule lunch or breakfast get-togethers
Use social networks such as Facebook or Twitter as your virtual “water cooler” during the day
Use real-time communications like skype, phone calls, or chat instead of email
Get involved with local meetups or networking groups
Spend some time working in shared office spaces
In summary, find a proper work-life balance. Schedule breaks on your calendar and don’t miss them. Note your in and off hours on the calendar and in your chat tools.
Outside of work take time to unwind and spend time with your family. Pursue your hobbies, make plans with friends, and occupy yourself with things that aren’t work-related.
So, beware of the pitfalls of working from home and use these four challenges as a starting point for overcoming pitfalls.
Make Your Marketing Easier With an Autoresponder
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
If you’re a serious marketer using email marketing, you know you need to use an autoresponder. But, if you’re just starting your business, you may not be familiar with certain email marketing tools and how to use them to effectively and efficiently email people. This article is intended to show you how to make your marketing easier with an autoresponder.
What is an autoresponder?
An autoresponder is an automated system that sends a reply to a customer using certain rules. It can contain one email or a series of emails that go to subscribers’ inboxes after a trigger event occurs, such as signing up for something of yours they’ve seen online. The goal of the email is to engage your audience, as soon as they take an action, through a series of follow-up messages.
They are the simplest form of email automation. They can include a welcome email, a thank-you email, or an abandoned cart reminder as well as more complex uses for lead-nurturing and other campaigns.
An autoresponder series of emails will:
1. Help you bond with your email list so they get to know, like, and trust you. Thus, boosting your traffic and sales
2. Lend a sense of continuity to your email marketing
3. Allow constant communication between you and your audience
What are some examples of when to use autoresponder emails?1. Follow-ups
This email is used for visitors to your site who have just given you their email addresses. This is mainly those who’ve signed up for your newsletter or whatever you promised when they filled in the form on your site. It’s a one-time email that goes out immediately after they’ve entered their contact information.
This is usually a welcome email saying hello and thank you for your interest. Then you can set up a series of emails to go out at particular intervals to keep engaged with this list.
2. Sales leads
These emails are for people who have expressed an interest in your product or service. They may have watched a video, so this email encourages them to start a free trial of some sort.
3. Customer service
The goal of customer-service emails is to establish clear expectations for response time, specify self-service resources, and communicate known issues.
4. Onboarding
Onboarding is the process of introducing a new user to a product or service and guiding them through the early steps of using it. The reason for this is to help them understand the product or service’s value and encourage them to engage with it more deeply which leads to increased user retention, satisfaction, and user lifetime value (LTV).
You can use tutorials, welcome messages, guided tours, and other resources designed to make the user’s first experience with the product as smooth and intuitive as possible.
5. Upselling
This email is used after your customers have been using your product or service for a set amount of time. It offers your customer an upgrade to a long-term plan.
Autoresponder emails are an essential part of your email marketing strategy because they allow you to send your subscribers the right message at the best time. Whether you are a blogger or an eCommerce store owner, they can help you maintain a healthy email list (through double opt-in), welcome and onboard your subscribers, and save valuable time.
An autoresponder is a must-have tool if you have an online business and want to successfully and efficiently email people. It saves precious time.
Although you gain quick results with an autoresponder, remember the human element. Things change quickly these days, so “set it and forget it” no longer exists. You have to continue to test copy, see how your customers react to different types of autoresponders, and add new touch points.
Autoresponders will exponentially expand your reach without adding more time or effort to your workflow, once you figure out what works. So, make your marketing easier with an autoresponder.
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