Archive for May, 2014

May 30th, 2014

Four Things To Consider When Choosing A Domain Name

by Rahimah Sultan

photo from blog
Picking a domain name should be easy, right? If you’re thinking of just using your business name, you should think again. A good bit of thought should be given to selecting a domain name. Picking a domain name is like getting married. You’re going to have to live with it until the end. I am suggesting four things to consider when choosing a domain name.

 

People that use your site will come to know it by the domain name. Repeat visitors will often just type in the domain name to get to the site. For example, do you search for “Amazon” when you want to buy a book or do you simply type in amazon.com? If Amazon were to change its domain name to Shop, there would be a lot of confusion. The same goes for your domain name. Once you pick it stick with it.

 

Domain Name Choices

 

Even if the obvious choice is your business name that might not be the best. There are four significant issues to consider.

 

1) Unwise Choice

 

Is there something about your business name that makes using it as a domain an unwise choice? This situation typically arises… More

 
 

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May 23rd, 2014

Internet Marketing Sales Funnel

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In order to build an effective Internet Marketing Sales Funnel (Click to read Internet Sales Funnel) you need to first set up a lead capture system to get prospects emails so that you can follow up with them later via an autoresponder. You do not want to send your prospects directly to your offer page only to have them decide not to buy what you have and then lose them forever. The entire concept of a funnel is to get as many people as you can into your system to buy from you at some later date even if they do not purchase anything right away.

 

After you get their email address you should use your autoresponder to follow up with them and give them another offer. This could be a front-end product, a one-time-only offer or some up-sale item. Make the product or service valuable enough so they will want to buy. Show them how it will solve a problem for them. The one-time-only (OTO) offer and up-sale products can be related and compliment the first purchase. The OTO is a specially priced item that will disappear when the person leaves the page. You can also offer a down-sell which is a watered down version of the initial product purchase but still has value. There are many ways to sell to people once they are in your funnel and you have their email addresses.

 

When using your autoresponder to send emails to prospects, do not always sell! Offer tips, ask questions and offer updates for upcoming webinars, etc. No one wants to be constantly sold.

 

Be sure you have a range of different products and services available for those who are serious about building their business. Be sure to keep your Internet Marketing Sales Funnel filled by advertising your lead capture pages.

 

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May 9th, 2014

Internet Sales Funnel

by Rahimah Sultan

photo from blog

 

The concept of the sales funnel begins at the very start of a marketing phase where you are trying to capture the interest of as many visitors and prospective customers as you can. Some techniques used for this are:

**Writing good and targeted content and articles on your blog

**Building a list using email signups through your blog by offering free gifts

**Using social networks to signup people in order to be able to broadcast your special offers or latest blog post

**Using a landing page and/or sales pages with a call to action (signup, buy, etc) and many more.

 

Before even considering the construction of your Internet Sales Funnel, you will need a product or service to offer to sell to your visitors.

These can be physical products, your own digital creations such as eBooks, videos or software and also things such as membership programs or consultation services. If you don’t have your own product you can use affiliate programs such as Clickbank, Amazon or affiliate programs available that you can use in conjunction with blogging from your website.

 

It is very important that before choosing a product to sell that you try to identify a niche which people are demanding and then supply this need to them.

 

An Internet Sales Funnel is really a marketing framework which represents all of the stages from your initial leads to actual sales.

 

Ezine writer Kate Franklin states, “Basically a sales funnel is a way of funneling prospects into your business and building trust.”  Click here to read her article.

 
 

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May 2nd, 2014

Viral Marketing

by Rahimah Sultan

 

Are you using social media in your marketing plan. Here are some tips on viral marketing from Socially Stephanie.

 

As far as social media goes, Stephanie Frasco of Social Media Today states that there is no magic button to make your web content go viral. “However, there are some ways to increase your reach and make the sharing contagious.”

 

As you publish, your content will do some of the work on its own and will always be on your site for new visitors.

 

“Content + Influence = Authority. Or in other words Content + Sharing = Results”.

 

You have to have great content and targeted Influencers of the web sharing it. You have to have the right kind of content and that depends on your audience – the people your trying to reach, the ones for whom you’re writing.

 

Some types of content work better than others, such as lists, infographics, and how-tos, and longer pieces work better than short.

Click here to read the complete viral marketing article

 
 

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