Archive for May, 2015

May 25th, 2015

4 Content Marketing Promotion Tips

by Rahimah Sultan

Content marketing is sharing valuable content to attract prospects and turn them into customers and repeat buyers. Most content is created and published with a particular audience in mind. It includes blog posts, articles, website copy, letters to customers, social media posts, podcasts, recorded interviews, infographics, photos, and video. Here are 4 Content Marketing Promotion Tips.

1. Who is Your Audience?

When writing content you must decide who it is for—the audience you want to connect with. If you blog about jewelry you want to connect with people interested in jewelry, but you must narrow the niche to serve a particular audience. You might narrow the field to designing and making your own jewelry.

2. Can You Solve a Particular Problem?

How does what you are offering solve a particular problem your customers might have? If you can solve their problems you become the go-to expert. Tell a story about your experience in the business. Incorporate video to show how to make certain items or how to use different tools.

3. How Do You Keep Your Readers Engaged?

What stories can you tell about your experiences? Use them to make your articles interesting, and ask your audience to relate theirs. You can ask them to present any questions they might have or ask them to subscribe to your newsletter through which you deliver information on a regular basis.

4. Provide a Call to Action

Always provide a strong call to action that has a clear message such as, “For more information” or “To get your packet contact me here…”

After all, the point is to get business to your site so give readers clear instructions. You can have them fill out a form so you can follow up with them.

Use engaging and informative content and post on a regular basis. These 4 Content Marketing Promotion Tips can help to improve your effort.

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May 16th, 2015

Three Ingredients of Business Success

by Rahimah Sultan

photo from blog


According to Clate Mask, there are three ingredients of business success: Passion, Freedom and Impact. He goes on to say, “Impact should be at the core of your business. You might think that when your business reaches a certain stage of growth or you have a bigger budget you’ll then decide to make an impact. Don’t wait! Start from the beginning. Very early in our business we made giving and helping others a key part of our purpose. If having an impact is a key part of your business from day one, you will make an impact on someone’s life every day.”


Passion is your drive. Freedom is the ability to spend your time and money as you see fit, and Impact should be the core of your business.


Loving what you do and being paid for it allows room for mistakes and growth. You do not have to be an expert to start a business, but you must be able to keep your message going.


You need to start somewhere. Start with something you are passionate about that people will pay you for. Because you are not an expert yet, chances are that you will not be paid a lot of money for it. Look at the long-term goal for your vision, and do not be discouraged by the lack of pay or progress you will initially experience.


As you make decisions about a business, do keep in mind these Three Ingredients of Business Success.


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May 11th, 2015

Blogging: Your Message

by Rahimah Sultan

The term blog originated from weblog and then weblog became just blog. A weblog is just that, a web log that is an online journal or diary kept by individuals. The term is also used as a verb that means to add information or posts. Since the mid-1990s blogging has become progressively easier with easy-to-use publishing tools and is now the predominant way of self-publishing.

Blogging has become an essential way to get your message out to others. You can incorporate text, pictures, links, short videos, or other media in your posts that make your content more appealing to readers.

There are many platforms for blogs that including,, Blogger, and Tumblr. There are pros and cons to consider when choosing a platform. You have to make an assessment and choose the one that best suits your needs for now and in the future. is free but you do not technically own your blog, it can be suspended at any time, and .wordpress is in your domain name; while is free, you have control, and there are search engine-friendly options, but you must pay a host to support it. requires you to have some basic understanding of how the web servers and the installation process works. Although you can set one up in under 5 minutes, requires some technical skills for uploading files to a web server using FTP (file transfer protocol) and such.

Blogging is a way to showcase your passion and expertise and a way to brand yourself and your products. It allows you to present your knowledge and skills to the public. A good post can be as short as 250 words.

If you have been thinking about blogging, now may be the time to start. Once you get your blog up and running and get a few followers your confidence will grow. Just take the first step.

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May 3rd, 2015

Increase Your Sales With Autoresponders

by Rahimah Sultan

An autoresponder is an e-mail utility that automatically replies to an e-mail message with a prewritten response when that e-mail comes into a specific e-mail or Internet address. You can increase your sales with autoresponders, connect easily with people, and brand yourself.

Autoresponders are used by individuals and also by Web sites that need to respond to user comments automatically. Businesses use them to inform an email sender that someone is out of the office and the date of return; a company may use an autoresponder for newsletter subscription opt-ins or cancellations.

An autoresponder is used by businesses to confirm purchases and pertinent information regarding that buy. Email marketing, using autoresponders, has been identified as one of the most profitable modern marketing techniques.

When someone responds to advertising you have mailed out online you have a series of responses set up that go out automatically. This starts to build a relationship between you and prospective clients or customers.

Autoresponders allow you to get your message and brand out to buyers and your community, encourage customer loyalty and repeat business, and retain and win back customers.

Your autoresponder allows you to have thank-you and reminder- messages all set up and ready to go out at certain intervals when someone joins your list or accepts one of your offers. This automated setup is the lifeline between you and your customer.

Click here to read a great article and learn how you can Increase Your Sales With Autoresponders.

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