Archive for the ‘Business Success’ Category

April 5th, 2017

A Home Business in Retirement

by Rahimah Sultan

 

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So, your reaching retirement age or are already retired and thinking about starting a home business. There are several things you must consider before doing so, and you must set up a plan. Among the things to be considered are investment capital, spatial needs, and your health.

 

As an entrepreneur you’ll have total responsibility for your business. Running a home business can be a very satisfying endeavor. Many home business owners enjoy the flexibility, as well as the opportunity to grow their businesses as they see fit.

 

Here is some great general information on starting a home business that will succeed.

 

Read more on Starting a Home Business in Retirement here.
 
 

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March 30th, 2017

Successful Email Marketing for Beginners

by Rahimah Sultan

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Before the World Wide Web as we know it today, one piece of Internet history was AOL and its “You’ve got mail,” message. That was our introduction to email.

 

Social media has replaced that with tweets, likes, and status updates. But we still love our email.

 

You could say that the inbox has become a place of solitude among the chaos. Here are some tips on successful email marketing for beginners.

 

People are overwhelmed with pitches and advertisements, and your messages look just like all the others. In order to be invited into their inbox you must take the following steps.

 

Phase I: Get permission

 

No email campaign was ever built without permission to start, so you need to begin building a list.

 

There are several ways you can do this. You can give away something for free or offer a newsletter or product updates.

 

You need a clear purpose for asking for an email address. A strong, clear, and concise call to action (CTA) is needed that states what will be received in exchange for the email address. Some of the things people want to know…

 

a) What will I get?
b) Will I be spammed?
c) How often will you email?
d) Will I get relevant offers or more junk?

 

Be specific in your CTA regarding what you’re offering. It could be a free how-to email series, a download such as an ebook or newsletter and product updates and releases.

 

Get Whitelisted

 

While almost all reputable email service providers work very hard to make sure that your emails are not blocked by major ISP’s, they can’t control whether or not your emails hit the inbox or the spam box. Although most will help you by providing a quality score to help you determine availability, getting whitelisted is the most effective way to ensure that your emails get delivered properly.

 

Essentially, getting whitelisted is equivalent to being marked as a friend, and the best way to achieve this is by being added to the recipient’s address book. The best way to do this is by providing instructions to do so at the top of each email, especially on the initial thank you and first follow-up email.

 

Phase II: Follow Up

 

Be consistent and do what you promise. If you say that you’ll be emailing once a week, don’t email daily. You’ll be setting yourself up for failure. The same applies if you tell someone it will be daily and you email once a week.

 

Almost all email service providers give you the option to create an autoresponder sequence, and you must take advantage of it.

 

You should send the initial follow-up email immediately as a way to introduce yourself and detail what you plan on doing with your new subscriber’s email address. It also needs to contain a link to the freebie you are offering. Then use your autoresponder to schedule your follow-up emails.

 

Each business has different needs, and there aren’t any hard and fast rules as to how often you can pitch or provide content, but remember that your email list is a permission asset and it’s best to be cautious in order to keep your subscribers.

 

Use an Autoresponder

 

Use an autoresponder to schedule content to be delivered on a consistent basis over the course of several days, weeks or even several months.

 

The benefit of that is when you do need to announce a new product or sale, you can count on the fact that you’ve already been in touch, having built a relationship over several weeks/months, and are much less likely to annoy your readers.

 

Be sure to schedule your autoresponder sequence on specific days so that you know when you can afford to send an email. Don’t send more than one per day.

 

Phase III: Analytics and Segmentation

 

You want to know the statistics of your campaigns. There are several, although three very important ones are open rate, click through rate (CTR), and unsubscribes.

 

If your open rate is low, it means that people have started to delete upon receipt, and you need to work harder on providing value and/or managing expectations.

 

If the CTR is low, you should focus on your copy.

 

If you have a high unsubscribe rate compared to optin-in rate, there’s a lot of work to do. Determine when people are leaving. If it’s after a certain autoresponder email, then re-work it. If they’re leaving after marketing messages, then change the way you present offers. If they’re leaving early on in your funnel, then you need to fix your original call to action so that it’s in harmony with what you’re sending.

 

Email analytics will give you very specific clues as to what you’re doing wrong. Of course you must be paying attention.

 

Segmentation is splitting your email list into groups of subscribers that have something in common and emailing them separately from the rest of your list.

 

For successful email marketing you must first get permission to email people, follow up with them using your autoresponder, and use analytics to determine what you may need to change for more success. For beginning marketers these successful email marketing for beginners tips will help you get started.

 

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March 16th, 2017

5 Tips for Business Success

by Rahimah Sultan
photo from blog

 

Being successful in life requires a purpose and discipline to pursue that purpose. You must stay focused and avoid distractions. This also applies to business success.

 

You need to imagine yourself as a success. Daily visualize what your life will be like, what you’ll be doing, and how it feels. Decide what you like and are really good at and lay out a plan to get there. This will no doubt involve consulting with someone in your area of interest. Set clear goals and be realistic. Figure out what success looks like for you following these five tips for business success.

 

Focus on Your Main Objective

 

You might want to be a computer programmer or a software engineer. Research the requirements. It probably means attending school and getting certification. Or, you may want to be an Internet marketer. The same principal applies.

 

Write out a plan and begin taking steps toward that end. Don’t procrastinate. Break your goal into smaller goals and begin to work on those smaller goals. Set an overall timetable and times for finishing each smaller goal.

 

Avoid Distractions

 

Keep distractions at a minimum. It’s not possible to stay 100% focused 100% of the time. Just don’t let your goals take a backseat to them.

 

Find a Mentor

 

A mentor is someone who usually has a bit more experience than you, who knows the trade, offers advice, and helps you. A mentor will help you network, trouble shoot, and strategize.

 

Always keep learning. Gather as much information as you can. Take calculated risks.

 

Solve Problems

 

Successful people encourage progress by solving problems and answering questions. Can you make life easier for people in an effective way? Can you create a product or provide a service that fills a crucial gap?

 

Be Persistent

 

If your first attempt doesn’t work, pick yourself up and try again. Don’t make excuses. You will have failures. Failures don’t define you. They are learning experiences. Don’t repeat the same mistake. Don’t give up.

 

So, focus on your main objective, avoid distractions, find a mentor, solve problems, and be persistent.

 

Step out of your comfort zone. Don’t wait for opportunities to fall in your lap. Sniff them out. Successful people make big investments in their careers, in their businesses, in their education and, all investments involve risk. Use these five tips for business success to get started. Study your risks, make sure the odds are in your favor, and take a leap.

 

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March 6th, 2017

Blogging: An Essential Way to Get Your Message Out to Others

by Rahimah Sultan

 

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Blogging has become an essential way to get your message out to others. You can incorporate text, pictures, links, short videos, or other media in your posts that make your content more appealing to readers.

 

The term was originally weblog and then weblog became just blog. The term blog is also used as a verb that means to add information or posts. Since the mid-1990s blogging has become progressively easier with easy-to-use publishing tools and is now the predominate way of self-publishing.

 

If you own a business or home business and want to spread the word about it, blogging can be a method of doing so and a way of branding yourself. You can write articles about your products or services and post them on your blog with a link to those products or services.

 

Blogging is an essential way to get your message out. Read this article for more on blogging.

 
 

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December 26th, 2016

A Few Tips For Online Marketing

by Rahimah Sultan

 

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Publishing content is one of the best ways to build traffic online. If your content is of good quality it can circulate online indefinitely, and this can brand you as an authority in your field. If it remains relevant the long-term benefit is continual traffic. Three ways to do online marketing for long term traffic and for branding and getting traffic long after being published are blogging, articles and video.

 

Read this article for a few tips for online marketing.

 
 
 

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December 19th, 2016

Multi-Level Marketing Tips

by Rahimah Sultan

 

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For those who have not saved enough there is a need for alternative ways to either save more or generate supplemental income starting now, and continuing throughout retirement. You may be one of those people for whom multi-level marketing is a good fit. Or you may just want to be involved in activities that keep you busy, relevant, in good health, and connected to others.

 

If you’re considering Multi-level Marketing Read Multi-Level Marketing For Additional Income.

 
 
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December 13th, 2016

4 Blogging Tips

by Rahimah Sultan

 

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My first blog was on Blogspot. I didn’t know much about blogging, but started anyway. I used it for an affiliate program I signed up for online. The program owner offered a template that I used. All I had to do was write my article, using that template, and publish it on Blogspot. His affiliate link code was already included.

 

I learned a lot using that template and blogspot. I would play around with it to figure out how to use HTML and how to do a few other things. The drawback of using that platform was the limitation. I now use a WordPress blog over which I have control. The following four blogging tips will help you get started.

 

1) Decide what to blog about. You will need to know what content you’ll be covering on your blog, in order to choose the proper domain name and theme. Give this a lot of consideration, as once you’ve set up your site, it will be rather difficult to undo without starting over.

 

2) Choose a blogging platform. Within WordPress, you have two options which are often confusing to people. They are hosted and self-hosted.

 

Hosted is “WordPress.com blogs.”
Self-hosted (recommended) is “WordPress.org blogs.”

 

WordPress.org blogs give you total control.

 

3) Find a host. Once you’ve chosen your blogging platform (.com or .org) you need to find a hosting company to “house” your blog, pick a domain name, install WordPress, and decide on your blog design and the bells and whistles you want.

 

4) Your domain name should be your actual name. If that’s not possible, choose a name that represents what your blog is about or one that reflects your niche. Take into consideration the following four points.

 

a) Use a short name. “Johnson’s Tea Marketing Campaigns, Inc.” would be an awful domain name. Visitors would find it difficult to type.

 

b) Do not use plurals like Brendas Software. Is the domain name Brendassoftware.com or Brendasoftware.com? You don’t want to confuse your users.

 

c) If your business focuses on a very specific area, strong consideration should be given to using relevant keywords in your domain name.

 

d) Your domain name should end in “.com” and not some other extension such as .us, .net, .biz, etc. The simple fact is that when people think of sites, they always type in .com

 

You’ll get installation instructions with your hosting package.

 

Do not let lack of knowledge be an excuse for not doing something. Just start gathering information from doing online searches and get educated on how to proceed.

 

To summarize: Decide what to blog about, choose a blogging platform, find a host, pick a domain name, install WordPress, design and use your blog! These Four Blogging Tips will help you with your blogging plan.

 

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December 1st, 2016

Marketing Success: Ad Headlines

by Rahimah Sultan

 

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Ad headlines are used to capture attention. You have only about 10 seconds to capture people’s attention. The headline is used to get people to read the rest of the piece, the next paragraph. It needs to include some kind of promise and it needs to capture an emotion. When using an email it should address a problem and how to resolve it and who your audience is.

 

When creating great headlines you can rewrite a cliché, add an element of tension, or ask a question. You should give the reader a reason to read further, open the email or click to the website. Offer people something newsworthy and appeal to their curiosity. Be positive and offer quick an easy solutions.

 

Read 11 Ways to Write Powerful Ad Headlines here.

 

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October 23rd, 2016

Internet Marketing: Building Your Brand

by Rahimah Sultan

 

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You must have an online presence to build your brand. That means using social media sites like Facebook and Twitter. But, you can’t just open an account. You have to have a strategy to generate a following. It takes a lot of work and talent.

 

“If you’re currently plotting your break into the social media realm, then you will quickly see that competing for the short attention span folks today have today is rather daunting. You’re going to need a content marketing strategy that will not only interest but engage your audience.”

 

You must watch for new trends, use your own voice, not be afraid to experiment, be diligent, and maintain quality. Hugh Benjamin details this in his article What It Takes To Successfully Build An Online Presence.

 
 

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October 15th, 2016

Home Business In Retirement

by Rahimah Sultan

 

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“So, you’ve decided you want to work for yourself when you reach age 65 or so. There are three key factors to consider before diving into entrepreneurship and starting a home business in retirement.”

 

Risk
“Be realistic about the time, energy, and cost of starting a new venture. The flexibility of freelancing or consulting from home would be a better option than setting up a labor-intensive physical company. Consider the investment…”

 

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