Archive for the ‘Digital Marketing’ Category

February 12th, 2024

Developing Your Digital Marketing Strategy

by Rahimah Sultan






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




As a marketer, considering the creation of the best marketing strategy, you need to have a clear understanding of your business, product, and demographics before choosing one that will be effective for your needs.

To grow your online visibility, you need a plan for using different channels to do so. In this plan, you should consider factors such as your target audience, strengths and weaknesses, and your competitors.

To help you decide which marketing channels to use or test, check data from across your business, your target audience, and how you want to communicate your message or brand.

We’re NOT talking tactics here, but actual strategy. Tactics are what you use to implement your strategy.



What is a marketing strategy?


When developing your digital marketing strategy, there are a few key elements to consider.


1. Understand Your Customer

Your digital marketing strategy will not be successful unless you have a clear understanding of who is buying your product, why they’re buying it, and where they buy it.


1. Create a profile of your audience using data and demographics

2. Speak your customers’ language

3. Understand what their pain points are and how to switch on emotions

4. To help customize content and predict buying patterns, create buyer personas

5. Be culturally aware

6. Consider influencer partnerships

7. Focus on results and action-oriented experience rather than your product

8. Use automation tools to segment and target


2. Review

Creating an effective strategy requires auditing and assessing. You need to know the digital marketing channels and assets you currently have and use.

So conduct a complete channel and content audit and include everything on a spreadsheet for a full picture of your marketing activities across owned, earned, and paid media.

Then link each part to your goals. If your main goal is to drive revenue, look at each channel and asset (you may only want to look at top performers if you have a lot of content) and map it to revenue.

By doing this, you’ll get a better understanding of what is currently driving revenue and what isn’t. You can then put more effort into what’s successful explore new content pieces or channels for any further effect.

3. Focus on the End Result

In marketing and product development, there’s usually more emphasis on product and revenue than on the products’ purpose.

What really matters is to whom you’re marketing and why. When you demonstrate what the product does, people will remember why they need it in the first place.

4. Review and Improve

When developing your digital marketing strategy, you must include KPIs (key performance indicators that fit with your crucial business goals.

Have a plan in place to understand your goals and objectives and monitor the metrics to get insights about the KPIs that matter. To do this:

~ Forget about vanity metrics(numbers that aren’t crucial to long-term success like Facebook likes

~ Use KPIs to measure success, but don’t have them set in stone

~ Set up continuous intervals for understanding, analyzing, measuring, and reporting

~ Know how to isolate critical metrics if it seems like something is not working


What are the most effective digital marketing strategies?


The digital marketing strategies you’ll use depend on your needs and goals – to grow leads or build brand awareness.

Any strategy you use should align with your brand and message. Here are a few that are proven to get results and help you build online visibility and generate leads.

Content Marketing

Offer valuable content and use digital channels to promote it. An example is tying an Instagram post to a specific offer using a landing page. This could be done by promoting an E-book that is relevant to your audience which contains a form to get a visitors’ details.

When using content marketing, don’t stick to just one content type. You can use a blog, create videos, create a valuable E-book, or host a webinar using in-house staff or experts to drive leads and engagement.

Social Media Marketing

You can reach and influence 4.6 billion people across the globe with social media marketing. And depending on the network, you can target specific age groups and locations. While you can use social media for brand, product, or service promotion, it can also be used in developing a community. This will allow you to have meaningful engagement with prospects or customers and create brand advocates that will promote your brand without being asked. Each channel requires its own strategy and metrics.

SEO

SEO (Search Engine Optimization) is an important digital marketing strategy for making your brand, product, or service more visible online.

The goal of SEO is to optimize your content – a homepage, landing page or blog – so it gets found easily by existing and prospective customers. It not only helps to drive traffic but improves user experience and helps boost your authority.

A few elements of SEO you should consider are:

Keywords
Backlinks
Links
Meta descriptions
Images
and
The key is to use SEO to target the people searching online that are most likely to be interested in what you’re offering.

Paid Advertising

Organic marketing can go a long way to help drive traffic and generate leads, but using a paid channel can help you to be targeted and reach different audiences.

These are only a few of the most effective digital marketing strategies.

So know your business, product, and demographics before developing your digital marketing strategy then choose the most effective one for your needs.


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January 15th, 2024

Turn Your Visitors Into Leads


by Rahimah Sultan






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.


You can use a good lead magnet to help turn visitors into leads. A lead magnet is a marketing method where a brand offers a free resource such as a discount, an e-book, a tool, etc. in exchange for a visitor’s contact information. The main goal of a lead magnet is to start and nurture a relationship with potential customers.

This is one option you can take to turn your visitors into leads.


What makes an effective lead magnet?



Six things that make an effective lead magnet. They are:


Helpful and actionable. A lead magnet addresses a specific problem that your target audience is encountering and provides a practical solution.

Compelling. Present something exceptional and irresistible.

Instantly accessible. Make your resource immediately accessible.

High-quality. Your resource may be one of the first contacts with your brand so make a good impression.

Relevant to your product or service. To ensure you get a more qualified audience and possibly higher conversion rates, make your lead magnet relevant to your product or service.

A Clear conversion path. Normally a lead magnet consists of a landing page with a sign-up form, a thank you page with access to the free resource, and a follow-up message or a sequence of messages.


Here are some lead magnet ideas:

1. Free tools

With this type of lead magnet, you offer potential customers a tool or service for free. This works because these days everyone expects to get something for free online.

You’ll attract visitors by offering to solve a problem for free while increasing your brand awareness. It will allow you to show a sneak peek of your product and offer an upgrade, and put the lead on a nurturing program so you can follow up with that person.

2. Early access waiting lists

An early access/waiting list is a kind of lead magnet you use to collect contact information in exchange for a lead accessing your product before everyone else. This might work for you if you have a product that you want to get exposure for immediately or if you want to launch to a limited number of people before going all out. You can use it to get feedback from that small group of people before the entire internet sees it.

3. Discounts and bonuses

With this lead magnet, you offer visitors a discount or a bonus as an incentive to give you their contact information. This solves two challenges at the same time. It gives people a nudge to shop for your brand while getting a direct marketing channel to people interested in your offer.

4. Free consultation

Free consultation lead magnets gather contact information in exchange for some kind of service or for the opportunity to consult with an expert about a particular matter at no cost. This is an ideal solution for all kinds of agencies and service providers.

This allows you to get in direct contact with your audience and personalize your message, it could lead you to a chance to do something that could lead to further opportunities, and it has the potential to create the reciprocity effect.

5. Courses

This type of lead magnet requires you to create premium educational material to turn your visitors into leads.

Here, you’re giving out a lot so you can ask for more in return. Education never ends for those who are about their profession so a quality free course can get you a “foot in the door” to offer paid courses. You don’t need to create a special course just for lead generation. You can use part of your premium course or repurpose existing content.

6. Ebooks

Since some problems are just too broad to tackle with one blog article, you can use an e-book. Ebooks are irresistible lead magnets because they offer free education on complex, professional topics that you’ll find hard to come by anywhere else.

E-books attract people who are interested in learning more about your niche. These people are likely good candidates for lead nurturing campaigns.

Ebooks are considered premium content. Ebooks and can be a part of a greater content delivery program and can even be made with repurposed content.

This gives you a rare opportunity to get someone’s attention for more than five minutes.

These are just some of the possibilities for using lead magnets.

There are many more that include:

Product trials and samples
Product demos
White papers
Webinars and virtual summits
Reports
Newsletters
and more.


How do you create a lead magnet?


Lead magnets are generally created in the following ways:

1. Find a proven topic. You can use keyword research, competitive research, or look for engaging topics on social media.

2. Choose content type
. The best content type depends on your topic.

3. Create your resource. Check out tools to help with this. For example, if you’re creating a course, use Teachable for the technical part. You only have to come up with content. This is FYI for which I receive no money.

4. Publish your lead magnet. To save a lot of time, use a dedicated tool like ConvertKit which can help you set up sign-up forms on your site and deliver your content. This is FYI for which I receive no money. Some lead magnets do not need a self-hosted landing page.

5. Promote it. Promote your lead magnet in your relevant blog posts, link your high-traffic pages, or share using your email or social media.

6. Follow up. Once you’ve delivered content, follow up with a short message or use a lead nurturing campaign as in an autoresponder.


An effective lead magnet can turn your visitors into leads and can help boost your business. You must decide whether leads are more important or high volumes of organic traffic and potentially more brand awareness.

A solution may be to try and get the best of both worlds by having your lead magnets search engine optimized.


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January 1st, 2024

Digital Marketing Trends

by Rahimah Sultan







Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.





As digital marketing trends move forward, you’ll need to own your audience. Social media platforms are facing uncertain futures and that puts your business at risk. We don’t own those platforms or channels…




Read More




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October 9th, 2023

Artificial Intelligence for Your Small Business


by Rahimah Sultan





Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.



Although AI (artificial intelligence) has been around since the 1950s, it has taken time to achieve significant progress. You may not be aware of it, but these days you interact with it daily. It has a wide range of uses. Different types of AI work in different ways. Please keep this in mind before you decide to benefit from AI.


What is AI?


Artificial intelligence (AI) is a sector of computer science that involves creating smart machines that perform tasks using human intelligence. Advances in machine learning have made it possible for AI systems to affect almost every aspect of the tech industry.


AI enables a rational use of time resources. Computer systems can analyze information effectively. For example, AI software can proofread a document in less than a minute. AI helps people and businesses achieve strategic goals, gain actionable insights, make critical decisions, and develop innovative products and services. Every tech company can invest in AI-oriented technology, from autonomous vehicles to robotic border control robots.


How is AI used?

AI is used in many ways which include:

Bots for marketing purposes

Stock trading advising

Smart assistants like Siri and Alexa

Entertainment recommendations from top platforms such as Spotify and Netflix

Spam filters on email and other social media chats

Monitoring of social media resources

Forecast reports and disease mapping

Medical recommendations adjusted to personal needs and preferences

Joined-up manufacturing and distribution


More trends in AI will appear in the future. Advances in robotics and AI have made it possible to create delivery drones and driverless cars.

There are different devices that can recognize a human voice and a human language with almost 95% accuracy. Robotic transcribers can change spoken language into written words.

China has promoted the use of facial recognition and there is a great opportunity for artificial intelligence to be used in, accurately, recognizing personal emotions.

The healthcare industry has implemented artificial intelligence for various purposes. It’s being used to spot genetic sequences and identifying molecules. Medical facilities are using AI for virtual health assistants and chatbots to provide medical information, understand the billing routine, make appointments, and to complete other administrative tasks.


As a time saver, you can use artificial intelligence for your small business in the following ways:


1. Content and social media posts

ChatGPT

Writing content is one of the most time-consuming tasks there is. You can use ChatGPT to explain scientific concepts, draft emails, answer questions, translate languages, and write copy. The output quality is determined by your query’s quality and specificity. You MUST fact-check anything you have AI write, as it can be rather inventive.

Grammarly

Another free tool that uses AI is Grammarly to improve your writing. With it, you have a choice of plans and the free one offers vocabulary enhancement, and checks spelling, style, grammar, and plagiarism.

Notion AI

Notion AI is a mixture of ChatGPT and Grammarly in one place. You just start a new page, type a sentence, and then scan over it with your mouse. You’ll get an option to “ask AI” and clicking it will enhance your copy or respond to your requests.

2. Interactive customer service

Chatbots have been around since the 1960s and really became popular in the 1990s and are getting smarter each day. Customers can ask complicated questions regarding their accounts and get specifics; all due to artificial intelligence, which pulls data from previous conversations. Now, you don’t have to be limited to a certain number of phone lines to keep your business operating 24/7. You can have a chatbot answer questions using business VoIP services.

3. Banking

Chatbots are used, for customer service with banks, to answer inquiries regarding money transfers, credit score monitoring, loan applications, password resets, fraud prevention, and insurance claims at any time of day.

4. Generating invoices

You may not have employees yet or you’re a solopreneur or just starting a business. You can use programs like Quickbooks and Xero to automate and autocorrect invoices.

5. Human resource management

Small-business owners don’t have large budgets, so hiring someone for everything you don’t know how to do is not feasible. If you have employees, You can use HR management software like Zoho and Gusto which use AI to prep payroll, track time off, schedule shifts, and create workflows among other things.

6. Website builders

You can use AI to build website templates in moments. Based on your prompt, they can also apply themes to your site and include features like security, content writing, and live chat.



Although AI can be a wonderful tool, there are risks. It is not perfect. Artificial intelligence gets data from millions of sources and you should ALWAYS check the information. That data can be discredited research, include bias, and just might be fake.

Artificial intelligence systems are more vulnerable to hacking than other software and this can lead to a host of problems.


Before you decide to benefit from AI technology, remember different types work in different ways. Artificial intelligence technology can be strengthened by continuous machine learning.

Companies are continuously exploring ways to get the maximum benefits from AI. It has redefined how business processes are carried out in the fields of marketing, financial services, healthcare, etc.

These tips on artificial intelligence for your small business will help you get started in your business.





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July 17th, 2023

Your Social Media Marketing Strategy


by Rahimah Sultan






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.


Many businesses, large and small, use social media as a vital component of their market mix. Globally, there are 4.9 billion people using social media platforms. So, having a presence on social is a good way to connect with both current and potential customers no matter your industry. Social media is a good way to reach your target audience, establish a loyal customer base, strengthen your brand, and increase your revenue.

This article details what you need to know about social media marketing including what it is, how it works, the best strategies, and how to implement it.


What Is Social Media Marketing?


Social media marketing is a form of digital marketing that uses social media platforms to promote your offerings and brand to your ideal customers. It involves considerably more than random posts on your business accounts. A successful social media marketing campaign requires good strategy and planning.

After you create your business profiles, you have to maintain and optimize them. Then, develop a content calendar that shows what you’ll post and when and where you’ll post. These posts will probably include a combination of text, images, stories, and videos that position your brand in a positive light and capture a relevant audience.

These posts will be unique and regular and additionally, you’ll respond to likes and shares and comments to monitor your standing and hopefully create a community.

Your social media marketing strategy may also include paid ads to allow your brand to appear in front of certain groups of people at specific times.



What are the benefits of social media marketing?


Social media is a powerful tool for marketing your business, due to its versatility and popularity.  Unlike traditional marketing like billboards, radio spots, and print ads, it’s very measurable.

Following are some of the most important benefits of a social media marketing strategy:

1.  Adds a Human Touch to Your Business

2. Drives Traffic

3. Generates Leads

4. Increases Brand Awareness

5. Builds Relationships


Here is a brief description of the top 7 social media marketing platforms for business.


There are several social media marketing platforms you may want to use when developing your social media marketing strategy. As you consider your options, you’ll find that some platforms are better suited for your brand and target audience than others.


1. Facebook

This is the most popular social media platform. When using Facebook, you can boost brand awareness, generate leads and increase sales, and gain followers. You can also display highly customizable, targeted ads. Keep in mind that Facebook comes with a lot of competition.

2. Instagram


Over time Instagram evolved from a basic platform to share images into a place where brands can engage their audience with beautiful photos and videos. It also offers reels, stories, live streams, and shops that can take your marketing efforts to the next level. This is one platform you want to use if your business relies on visuals to sell products/services.

3. Twitter

On Twitter, you use very short posts called “tweets” with text, animated GIFs, videos, and links to connect with your audience using short but valuable messages. A tweet can usually be up to 280 characters. You might be able to, build brand awareness and look for topics and information relevant to your industry and target audience.

4. YouTube

If you want to include videos in your social media marketing strategy, YouTube is the way to go. It’s a streaming social media platform as well as the second-largest search engine next to Google. If you have the desire and ability to produce meaningful video content, YouTube should definitely be one of the choices for your social media marketing strategy.  Using YouTube, you promote the unique features of your offerings, explain complex topics, showcase interesting processes, and much more.

5. Pinterest

This “visual discovery engine” inspires users who regularly search Pinterest for ideas that help them renovate their homes, plan weddings, take dream vacations, and fulfill other desires in their lives. If you provide products or services that can allow users to discover their dreams and achieve them, Pinterest is the way to go.

6. LinkedIn

If you are a B2B business, LinkedIn is a business networking platform that will be particularly useful. LinkedIn is geared toward professionals and allows you the opportunity to share your industry expertise. You can also use it to promote job openings within your company, connect to your employees and even generate leads through paid ads.

7. TikTok

TikTok, which revolves around short-form videos, is a newer social media platform that tends to target younger females. It may make sense if you’re trying to reach that particular demographic. As a business on TikTok, you can use hashtags that relate to your posts, brand, and offerings. When consumers search for these hashtags, they may come across your content.


What are the key components of a social media strategy?


A social media strategy is a plan that lays out your goals, the ways you’ll use to achieve them, and the metrics you’ll track to measure performance.

You might be tempted to post on a few social media platforms sporadically, but this is not recommended.

To really make the most of social media marketing strategy and increase your chances of success, you need a solid strategy.



The key components of an effective social media strategy include:


1. Audience Research

You should have a strong understanding of your target audience before posting anything. You can answer questions regarding what platforms they use, who else they follow, and what kind of content they prefer.

2. Brand Identity

Decide how you’d like to position your brand when you post on social media and interact with your followers. Think about the messages you hope to communicate.

3. Content Strategy

Content strategy relates to how you’ll use content to attract your audience and grow your brand on social media platforms. To be successful your plan needs to be specific.

4. Analytics

In order to measure performance and determine how to improve your strategy, you’ll use a process known as social media analytics where you collect and analyze data from your social media platforms.  This allows you to determine whether or not what you’re doing is working.

5. Ongoing Activity

As with most types of marketing, social media marketing is not something you do one time and forget it. You’ll need to post on it regularly, be engaged with your followers, and optimize your profiles on a consistent basis.


Remember that in addition to your social media marketing strategy, you will also need a professional business website so that those who discover your business through social media can check out your website to learn more about what you offer.


If you don’t already have a website, consider this.


If you’re just starting a business you can use this information for setting up your social media marketing strategy. If you’re already well on your way, it can serve as a reminder to use social media marketing in addition to your other resources.



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May 22nd, 2023

Artificial Intelligence in Digital Marketing


By Rahimah Sultan





Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.



Going forward, marketers may face unique challenges that will change how we approach digital marketing.


The top content marketing strategies are still personalized marketing, extended use of multimedia, and exploring new digital channels.




What is AI?


We all basically know what AI is, as we see and use it daily. However, this is the definition from Wikipedia:


 Artificial intelligence (AI) is intelligence—perceiving, synthesizing, and inferring information—demonstrated by machines, as opposed to intelligence displayed by humans or by other animals. Example tasks in which this is done include speech recognition, computer vision, translation between (natural) languages, as well as other mappings of inputs.


We must reconsider the use of MI (marketing intelligence) and AI (artificial intelligence). MI typically focuses on interpreting worldwide consumer trends while market research focuses on customer preferences for a specific company.


Artificial intelligence (AI) and machine learning (ML) are changing the way businesses operate and revolutionizing the approach to digital marketing.


By controlling these technologies, businesses can operate more efficiently. They can give their customers personalized experiences and automate tasks, thus freeing up time to focus on more strategic endeavors.


AI has the potential to help with lead qualification, customer engagement, and product demonstrations for sales. The use of AI-generated salespeople can help companies provide high-level customer service and save time and resources. However, it’s important to strike a balance between AI and human interaction, as there are still consumers who prefer the personal touch of a real human.


Smartphones now have privacy controls to prevent too much sharing of certain data on sites like Google and Facebook, so marketers now have less data to use for understanding customers and personalizing marketing efforts. We’re also moving toward a cookie-less future, as Google will phase out cookies by the end of 2024.


Do not ignore the use of artificial intelligence in digital marketing.



What can we do to stay relevant?



HERE ARE FOUR STRATEGIES TO EXCEL AT MARKETING


1. First-Party Data

As third-party data continues to be phased out, first-party data will probably be the most valuable source of information. Rely on your own resources to get customer data instead of purchasing information from outside companies. Respecting customers’ privacy will benefit you.


You can source first-party data from:

Social media interactions
Website visitor tracking
Digital forms and surveys
Customer service interactions
Marketing email and text message responses



2. Run Pay-Per-Click Ads

Run pay-per-click ads with first-party data. If customers visit your website and look at a particular item and leave, you can retarget ads on other sites to entice them back. This is, however, becoming harder to do since Apple’s privacy updates are making that more difficult, and cookie-less browsing is taking its toll.


Many marketers are turning to Facebook’s Custom Audiences or services like Google’s Customer Match. These use a custom audience list that businesses create with first-party data, then match the list to users on the ad platform. Now, an ad funnel can be created to deliver personalized ads to customers based on first-party data.



3. Email And Text Message Marketing

Focus on email and text message marketing. Two of the most valuable first-party data sources are email and text message marketing. You can target specific customers and segments through these marketing channels. You can divide your email list by location and send out location-specific promotions to customers. Consumers like personalized emails based on behaviors like purchasing history.


This gives you a way to track which customers open emails and text messages and how they respond to the content. Using this data, you can customize your marketing to current customers based on how they respond to certain promotions.



4. BRAND AMBASSADORS

Work with brand ambassadors and influencers. They promote businesses more personally than a pop-up ad on someone’s social media feed. Brand ambassadors are familiar and friendly faces offering product recommendations, and that boosts your brand’s authenticity.


Don’t put all your marketing budget into one or two strategies, which will put your business at risk. Instead, use a diversified approach. Your ads are still relevant. So, keep running them, even without cookies. But, also, invest in email marketing and text message marketing. To reach the most customers, use the most effective content marketing strategies together to fill the gaps where some strategies are weak or where you’re not reaching customers. By using diverse strategies in tandem, you reach the most customers and aren’t significantly impacted by changes.


This information on artificial intelligence in digital marketing will help with your marketing.



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January 30th, 2023

How to Get Started Blogging Now

By Rahimah Sultan





Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.


Individuals once kept online journals or diaries known as weblogs which later became blogs. This term is also known as a verb that means to add information or posts. Blogging has become progressively easier since the mid-1990s with easy-to-use publishing tools and is now the main way for self-publishing.

Whether you’re just starting with writing or are looking for clients, blogging is a fun versatile skill you can learn.

Although blogging isn’t a short-term endeavor, with time and consistent effort you can earn a lot of money, but you won’t get rich overnight.

If you have an idea that you’re really interested in, a proven strategy, patience and discipline to tend to your blog every day, over time you’ll build a valuable asset that can continue to earn you money for years to come.


What do you need to know about blogging?

If you want to launch your own blog, you’ll need to decide how you want to monetize it.

You can start a blog on any topic that interests you. This will give an opportunity to draw an audience. Once you’ve attracted an audience, there are plenty of ways to monetize your blog.

When launching your own blog from scratch, the time and effort you put in and the monetization methods you use determine how much and how fast you grow your blogging income. In this article, you’ll learn how to get started blogging now.


Following are 6 steps for getting started:


Step #1: Idea

You need to decide what you’re going to write about. What are your passions and interests?

In order to maintain the motivation and discipline to keep going, you must find something you enjoy and would want to absorb yourself in learning and writing about every day.

If you’re a beginner blogger, make sure there are others who share this interest and don’t make your topic too broad.

A blog about movies is too broad. On the other hand, one about movies from the Golden Age of Hollywood is more specific.

Rather than blogging from the position of an expert – which you don’t have to be – you can chronicle your journey and have your readers along for this ride.


Step #2: Name and publishing platform

You’ll need to choose a unique and interesting name and a platform for your blog. You want a name that clearly identifies what your blog is about and one that people “get” at first glance.

Definitely choose a “.com” extension as that’s what people search for and expect.

There are lots of paid and free options for publishing platforms available to new bloggers. WordPress is highly recommended as you can quickly and easily set up your blog for free and it’s safe and secure and easy to manage and customize.


Step #3: Editorial calendar


Take the time to plan your first few weeks or months of content so you’ll be set for success and then you’ll never be stuck figuring out what to write about when you should already be writing.

You can check out similar content on other blogs for ideas and you can write on those topics. Just know that what makes your blog unique is your voice and perspective – YOU.


Step #4: Write

Now it’s time to start writing your content. You need to have a great headline, be relevant and useful, or be entertaining depending on your topic. Keep people engaged and give them a reason to keep reading.

People love personal stories, how-tos, and reviews. Be creative when it comes to your ideas, formats, and formulas.

It’s your blog and you have the freedom to do as you wish.


Step #5: Audience

There are many ways to build your audience, although SEO (search engine optimization) is one of the main ones.

You can also build your blog audience with social media.

Be sure your content is high quality. You have to produce several drafts of content and several edits before posting. Don’t just publish the first thing you write.

Keep in mind that, in most niches, longer blog posts of 1,000 to 2,000 words have a tendency to rank better on Google than shorter ones.


Step #6: Monetization and promotional strategies


Even if you’re a beginner blogger, create your monetization and promotion strategies.

A few ways to do this include:

Ad networks
Sponsored content arrangements
Affiliate deals
Coaching or consulting services
Selling your own products
And more

You probably won’t be trying to monetize your blog right off, because it’s difficult to make money until you’ve started to grow your audience.

So, it’s essential you start building an email list right away — even if you think you’re not ready.

When you have an email list, you have permission to keep in contact with people who have shown interest in what you’re writing about and they have taken an action by subscribing.

This is key to monetizing because, in time, you can market affiliate deals or your own products or services to your list. The longer they remain on your list reading your blog, the more loyal to you they’re likely to be.


What should you do before you start blogging?


If you’re considering setting up a blog, you need to start building your list on the first day.

Despite the popularity of social media channels, email marketing remains one of the most used digital marketing techniques.


What are the best blogging platforms?


See this article for a guide to the best blogging platforms.


Blogging isn’t a strategy to get rich quickly. Time, patience, effort, and discipline are required.

These things coupled with a good idea can have you earning extra money, even if you’re a beginner.

Use these tips on how to get started blogging now to set up your blog and start creating some extra income today.



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January 16th, 2023

The Sales Funnel Concept for Digital Marketing



by Rahimah Sultan








Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




The sales funnel is one of the primary advertising concepts used in online marketing.

Online marketing is any form of advertising done on the internet, and it takes on many shapes and forms. You can market organically for free or you can pay. When using either approach, you have a number of effective strategies and methods to use in order to gain your desired outcome.

A popular marketing concept is the sales funnel which maps out the journey a customer goes through when making any type of purchase.


A sales funnel is a marketing concept that maps out the journey a customer goes through when making any kind of purchase. This model uses a funnel as an analogy because a large number of potential prospects may be available at the beginning of the sales process, but only some of them actually end up as paying customers.


Your prospects go through different stages of your sales funnel from the first time they learn about your product or service until they actually make a purchase.


You need to have a clear business vision, develop a marketing strategy, and define your target audience before you start building your sales funnel.

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January 2nd, 2023

Digital Marketing Trends Move Forward

by Rahimah Sultan





Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

Over the past few years, a lot has happened and content marketing has changed and adapted to peoples’ needs. Here are 6 things that will be key as digital marketing trends move forward.


Focus will be on outcomes instead of outputs


Marketing is shifting from focusing simply on outputting a certain number of pieces of content to the results generated by the content.

You should reassess your strategy and turn your content marketing into outcome-consumed creations that work toward understanding your content performance, setting KPIs (key performance indicators) and goals, and knowing how to adapt your future strategies.

Don’t remain bogged down in the way of thinking that you have to write a certain number of blog posts in a month. Instead, focus on writing a post that will generate new leads. Although it may take longer to write and fine-tune your strategy, it’s better than just putting out lots of pieces that produce no gains.


Centralization will be king

If your business structure includes different departments, often, the people who create content aren’t the ones who market it. You can create an editorial board with varying members from across the company to oversee content creation and to contribute ideas and opinions from the separate departments.

Every potential team member should be involved from the start of a project and develop good habits of regular project-wide calls. Then everyone will be on the same page.


Single-source truth comes to the fore

There will be no more having marketing and sales working separately to try to achieve the same goal. Find out what’s truly important by getting together. If your PPC ads are getting a lot of impressions and sales aren’t getting leads, then you must align things by using a single-focused source of truth.

Letting everyone work with the same software and tools is a great way.


Governance will come to the forefront

You should have a DAM (digital assets manager) if you deal with lots of assets, mainly those that need to be credited to the creator and have expiry dates. Creating comprehensive training plans is a must to be sure that everyone is on the same page as you add new procedures and programs to your business.


Personalization will be scaled

Personalization is more than just including [FNAME] in an email subject line. It’s about gathering data to create personal insights and following trends so that your purchasers get the wanted information when and how they want it.

Start at the beginning. When you gather your contacts and leads, think about what information you’ll need down the line. Then comes segmentations and creating workflows to nurture leads and meet them with a personalized experience at every touch point.

We’re all people and we like to be spoken to as such. We are more likely to be engaged with a product or service if we feel like it’s there to serve us rather than the other way around.


Need to own audience

As digital marketing trends move forward, you’ll need to own your audience. Social media platforms are facing uncertain futures and that puts your business at risk. We don’t own those platforms or channels, so if the owners make bad decisions, we’re at risk of losing our audience.

You have a direct line to people who choose to engage with you through your owned channels such as your email newsletter and blog.

You can encourage your followers to move to your email newsletter and website by offering them incentives.

So, as digital marketing trends move forward, so can you with these 6 strategies in mind and by using creativity to make a difference.


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September 26th, 2022

Digital Marketing is Changing

By Rahimah Sultan






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




There are many elements to digital marketing, and all of them move at a very fast pace which makes it difficult to know everything necessary to have a digital marketing career, even though you may have set up a social media campaign.


What is digital marketing?


Digital marketing covers all marketing activities that take place online, as more people use the internet to browse, connect, and make purchases. Also, the increase in mobile use continues to rise.


What are the digital marketing channels?

There is a variety of digital channels available to drive traffic including the following seven main digital marketing channels:

Search Engine Optimization (SEO)
Pay-Per-Click advertising (PPC)
Social Media Marketing
Content Marketing
Email Marketing
Mobile Marketing
Affiliate Marketing


As the digital landscape keeps evolving, there are more than those listed above.


What are the benefits of digital marketing?

Digital marketing allows you to engage with prospects and customers in a way that builds relationships, hopefully, long-lasting ones.

Reach new audiences

As you know already, there are billions of people you can engage with and influence online. When it comes to digital there are no boundaries. Since your social media posts or blog articles can be read by anyone anywhere at any time, the possibilities to engage are limitless. You can use automation for scheduling to reach people on the right days and at the correct times.

Also, you can create interesting content for new audiences by creating a targeted campaign to reach a particular group across relevant digital channels.

Segmentation

This means that you can target audiences based on their location, gender, age, job role, goals, desires, and interests, in your online marketing campaigns.

But, you need to know who you want to connect with before you target anyone. One of the best ways to do this is by creating a buyer persona. This is a profile representing your ideal customer. By using buyer personas, you can tailor your marketing content and reach out on the channels that are relevant to those personas, and connect with them to meet their needs and begin solving their problems. You can have a few personas to reflect your diverse audience.

To gauge who your customers are, what they want, and what they’re looking for you to solve, run surveys and polls on your social media channels, interview current customers on a one-to-one basis, and check out your competitors’ interaction with their customers online.

You can also do some market research using the following:

SurveyMonkey

Site analytics

Your site analytics show where your visitors came from, the keywords they used, and how long they stayed on your site, and the devices and platforms they used to get there.

Cost efficiency

Digital marketing campaigns are trackable and cost-efficient as opposed to magazine and newspaper ads.

Whether your campaigns are paid search, display advertising, or social media, you can cap your spending to keep track of costs. You can set a daily, weekly or even a monthly budget so you never overspend.

Measurable results

Digital marketing is measurable. You can track KPIs (Key Performance Indicators) across digital channels for metrics that matter, not likes or comments or social media channels. Track KPIs that show measurable results like conversion rates, sales, and revenue – things that matter.

Personalize campaigns

Of course, campaigns that are relevant and personalized perform great. Email marketers use this tactic to improve engagement. It’s the same across digital channels.

Easy adaptation

Digital is fast so you can adapt and change campaigns or content quickly. If you realize that one of your social media campaigns isn’t preforming, you can change the location or tweak the message to see if things change. Do A/B testing to avoid wasting time and money on a campaign that will never work.

Engage audiences at different stages


If you’ve read or studied marketing, you will have heard about sales funnels which have four stages through which a customer passes and needs nurturing. Your content must be geared to each of these stages before the purchase is made.

Levels the playing field

Global and small brands benefit from digital marketing. It levels the playing field for all. If you understand your personas, have identified the key digital channels to use, and found what content works, your small business is headed for success.


When setting your digital marketing strategy, you need to:

Set smart goals
Know your target audience
Conduct analysis
Choose your channels
Keep an eye on trends to gain a first-mover advantage
Determine your budget

As digital marketing is changing, you can be successful using this information.


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