Archive for the ‘Email Marketing’ Category

February 28th, 2017

Autoresponders in Internet Business

by Rahimah Sultan

photo from blog

 

So, you’ve been browsing and Googling and seeing all the promotions on the Internet for starting your own home business and the tools that are needed to do so. Then there are suggestions for platforms for setting up your business online. There is an abundance of information and courses offering training, and there are Ads promoting ways to get your information out to the public, and how to build lists using autoresponders, and on and on.

 

You probably already have a general idea of how to do business online. If not, and you’re a beginner, you may have a business idea or you may already have an offline business and may be wondering how to bring it online.

 

So where do you start if you have an entrepreneurial spirit and want to do business online?

 

Set up a place online to do business

First, you have to have a place online to do business, and that means establishing an online presence. You have to buy a domain name, which represents you and your company or home business, and set up your website with a hosting company. Your website is your “place of business.” You’ll place a sign-up form on your site to attract new prospects.

 

Use an autoresponder

The form you place on your website needs to be connected to an autoresponder so you can collect names and emails of prospects. You stay in contact with these signups through messages that go out via this autoresponder.

 

Autoresponders are used by individuals and also by Web sites that need to respond to user comments automatically. Businesses use them to inform an email sender that someone is out of the office and the date of return; a company may use an autoresponder for newsletter subscription opt-ins or cancellations. An autoresponder is used by businesses to confirm purchases and pertinent information regarding that buy. Email marketing, using autoresponders, has been identified as one of the most profitable modern marketing techniques.

 

You need to nurture your leads so they stay connected and gain confidence and trust in you.

 

Set up an email series

The most efficient and cost effective way to educate your new subscribers is to take them through a series of especially designed emails that take them from point A to point B in a sequential order. This series gives them the opportunity to get to know what you have to offer and how you can help them.

 

Set up a series of emails to go out at predetermined times. For instance, your first message will probably be a thank you for signing up or subscribing that includes a link to a freebie to be downloaded immediately. The balance of the series will be related to your product or service.

 

Every time you create an autoresponder series, it should take a subscriber from being a lead to a prospect to a customer. With an autoresponder series each new subscriber will get the same experience your first one did, if that’s what you want.

 

The strategy for your email series is determined by the type of product or service you offer. The number of messages can be seven – one a day or 30 or more. You can send one on the first seven days and then add others spaced at longer intervals. You decide what’s best for you and your business.

 

If your site is a blog, you can populate it with content that shows people how to use your services or how to solve particular problems. Then you can send a broadcast to your list with the link to your blog article. You may only want to set up a few messages in your autoresponder and then send broadcasts to your list. The choice is yours. You need to:

 

Focus on the reader’s desires and needs. What problems are your subscribers experiencing?
Use a real email address that people can reply to which can be your name or business name.
Personalize your emails and include a salutation. Make it sound like an email, not a press release.
Highlight the benefits you’re offering.
Use attention-grabbing headlines.
Make the email easy to read.
Proof read your emails. Use correct grammar, spelling and punctuation.
Make emails easy to read.
Use a call to action stating what you want the reader to do.
When you get a response to an email, always reply.

 

Never send an email if a person hasn’t given you permission to do so and do not share a person’s information with anyone. Do not go overboard with affiliate offers and promotions.

 

In summary, set up a place online to do business, use an autoresponder, and set up an email series. Using these tips on Autoresponders in Internet Business should be helpful.
 
 
 
 
 

January 23rd, 2017

Autoresponders: A 3-Part Guide

by Rahimah Sultan

 

photo from blog

 

Making money on the Internet with your new business can be a bit difficult unless you have an autoresponder. Every online business needs email marketing tools that allow you to follow up with prospects.

 

An autoresponder is the ideal way to handle your daily business operation and save you time and money. An autoresponder is an e-mail utility that automatically replies to an e-mail message with a prewritten response when that e-mail comes into a specific e-mail or Internet address. You can increase your sales with autoresponders, connect easily with people, and brand yourself.

 

Getting started with autoresponders requires a bit of research to determine which one best fits your needs.

 

The following articles detail the setting up and use of autoresponders. It is actually a three-part guide.

 

Part 1

Part 2

Part 3

 

Get your autoresponder and more here.
 
 
 

October 8th, 2016

Email Marketing: Writing Emails that Get Opened

by Rahimah Sultan

 

photo from blog

 

“About 205.6 billion emails are sent every day. Spare yours the fate of not being read! Follow these quick tips for writing a captivating email that inspires action.”

 

This infographic covers important points on how to write an email that gets opened, read and responded to.

 

It is recommend that you use direct language and have one main goal which can be a question, an outcome, or a request.

 

Use subject lines that “are intriguing without being click-bait, short without being cryptic, urgent without being slimy, and action-driven without being dispassionate,” states the infographic.

 

You can read the article here

 

Get Your system with Autoresponder Here

 
 
 

September 9th, 2016

Autoresponders: What Are They

by Rahimah Sultan
photo from blog

 

So now you’ve set up your online business website, and you’re ready to advertise it. You need a way to stay in touch with those who visit your site. You don’t want to lose them forever when they click away after one visit. There has to be a way to capture their information so you can follow up with them and build a relationship. After all, you need people to buy what you are offering. And you want them to buy from you in the future.

 

To do this you need an automated way to get their name and email address before they leave your site, and are gone forever.

 

Now is the time to set up an automated system to do just that. This system will include an autoresponder. So, what is an autoresponder?

 

An autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex.

 

Autoresponders are often used as e-mail marketing tools, to immediately provide information to their prospective customers and then follow-up with them at preset time intervals.

 

Autoresponders are also incorporated into electronic mailing list software, to confirm subscriptions, unsubscriptions, posts, and other list activities. – Wikipedia

 

Your automated system will have a way to set up a form which is a LCP (lead capture page) on your site to capture visitors’ names and email addresses. This is how you begin to build your list of subscribers.

 

Once you have a person on your list, you can follow up with them whenever you choose. You can set this up in your automated system. The setup is something you do one time, and the system will automatically send emails at intervals you have determined. You’ll also have the ability to email at other times and you don’t have to change anything you’ve already set up.

 

In business, you want to build a list, send emails, and make money. An autoresponder system handles this for you.

 

Read this three-part series that offers in-depth details on autoresponders and writing autoresponder emails.

 

Click for Part 1

Click for Part 2

Click for Part 3

 

An autoresponder is the main connection between you and your list for financial success.

Ready to set up your system?

Click the link below

Click here for your system now

 

 

 

June 16th, 2016

Email Marketing Done Right

by Rahimah Sultan

photo from blog

 

Email marketing is all about building trust and relationships. There are rules that have to be followed, known as the Can-Spam rules, which state that no unsolicited emails can be sent to individuals. You can Google CAN-SPAM for a list of dos and don’ts. You want your email marketing done right.

 

So, you have set up your business and you need to let the world know. Just how do you do this?

 

You set up a lead capture page (LCP), which is also known as a squeeze page or splash page, and advertise it. When people see this page and opt in they are automatically added to your list. Now you can start building a relationship with the pre-written follow-up emails in your autoresponder that are scheduled to go out automatically at specified intervals.

 

Each email gives a little bit of information about your product or service. Make them short and to the point. Talk about how your product will make their life easier, what it will do for them. Remember, your goal is to build a relationship based on trust so people will buy from you and maybe become a repeat customer. Do not sell, sell, sell in every email.

 

Although it will take commitment, work and persistence to build your list, you must do it yourself. Build your own list.

 

Do not buy lists. They are made up of people who have never heard of you or your company. Think like a customer. Would you buy from someone you have never heard of and know nothing about?

 

Put your customers first by giving them helpful information and tips before referencing your products or services. Email marketing is not a get-rich-quick solution, although it can be a fast way to reach thousands of customers.

 

Email marketing done right is all about giving your customers useful information and building trusting relationships.

 

Need An Autoresponder?

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May 21st, 2016

Writing An Effective Autoresponder Series

by Rahimah Sultan

photo from blog

 

An autoresponder is a series of email marketing messages that get sent to subscribers in the order you choose and at the times you want.

 

An autoresponder can be the welcome message a prospect receives when signing up for your free report on woodworking, a three-part series on mango dessert recipes or a 10-day email course that tells people how to declutter their homes quickly and easily.

 

You do not want to stop with the welcome email. The smart move is to create a longer series of autoresponder messages.

 

Autoresponders:

 

Allow you to continually show your best content.
Allow you to deliver the same high-value experience to every new subscriber.
Are great places to mention related offers without sounding dodgy.
Allow you to slowly build trust with your audience and make sure your new subscribers do not forget you.

 

Use your autoresponders to:

 

1) Share a bit (do not over share) about yourself and your business journey.
2) Offer tips to your subscribers that they can implement immediately to help them.
3) Ask questions of your subscribers as to what related challenges they may have or how they found your site, and have them reply to your emails.
4) Offer them a short list of resources such as blogs, books, online tools, etc. that will help them meet their goals.

 

Deliver your emails via the autoresponder function of your email marketing program.
Write the best content you can for your autoresponder. The time you put in now can continue to grow your business in the future.

 

If someone joins your email list, it’s likely he or she will also want to connect with you on his or her favorite social media platform. So, share other ways to connect with you.

 

Before you start writing, make a short outline of how many messages you want to include and how far apart they should be delivered. This outline will keep you on track as you write the entire sequence. Begin with three to five emails.

 

Once you have written your emails, queue them up in your email service provider, and then test the series to make sure everything works properly.

 

Once you have completed the above, you can send visitors to your opt-in form and start getting subscribers.

 

The autoresponder’s most important function is to take people who are curious about what you do and turn them into raving fans. Email provides you the most direct line of communication for conversion to sales.

 

Good email content deepens your relationship with your audience through effective subject line writing (which get your messages opened); your distinctive voice (which gets your messages read); and delivering quality, niche-specific content your prospect needs and shares with others (which inspires referrals and word-of-mouth).

 

These tips will help you in Writing An Effective Autoresponder Series.

 

Autoresponders: Getting Started Click here for yours now

 
 

March 24th, 2016

Getting Your Emails Opened

by Rahimah Sultan

photo from blog

 
 

We all want our email marketing to be successful. Getting your emails opened is the goal. After all, we have great things to share with our audiences, and we want to gain their trust. So, if we can get more people opening and reading them, and what we are offering is relevant to then, we can get more sales.

 

Anne O’Dwyer has some suggestions to get all your emails opened by eager followers.

Read more
 
 

Get your autoresponder here
 
 
 

March 10th, 2016

Keeping Your Email Marketing Out of Spam Folders

by Rahimah Sultan

photo from blog

 
 

Email marketing is a great strategy for reaching potential and existing customers. Done correctly, it is a timely, cost-efficient manner to promote your products and services to a large audience.

 

Some methods for keeping your email marketing out of spam folders are: the use of optin forms, careful wording, using quality content, including your contact details, and having a way for people to unsubscribe from your mailings.

 

Read more

 
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January 28th, 2016

Use an Autoresponder Course to Build a List

by Rahimah Sultan

photo from blog

 

According to Julie Neidlinger, “An email autoresponder easily makes use of the blog content you’ve already created. Most readers haven’t read everything you’ve written, nor have they read it in sequential order. Your email autoresponder groups related topics together and packages it neatly for the convenience of your readers, delivering it right to them.”

 

In this article she details the reasoning for an email autoresponder course. You must have an autoresponder if you are doing business online. This article shows you how to use an autoresponder course as the prize or gift download for getting people to subscribe to your list and accept your emails.

 

Click here to read the article.

 

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September 30th, 2015

3 Tips for Structuring Emails

by Rahimah Sultan

photo from blog

 

I am sure you know the saying, “The devil in the detail.” When people say the devil in the detail they mean that small things in plans and schemes that are often overlooked can cause serious problems later on. When using email marketing you must pay attention to detail. These three tips for structuring emails can help you do that.

 

The term is usually used to refer to sending email messages with the intent of acquiring new customers, encouraging customer loyalty and repeat business, retaining customers, and winning back former customers. When you use email marketing for advertising it needs to look professional.

 

1) Use Eye-Catching Subject Lines

 

Subject lines should catch the attention of the reader. Think of something that would make you want to open an email. If you think you cannot come up with attention- grabbing subjects just look at others, that you come across online, for ideas.

 

2) No Misleading Subjects

 

Be creative without using misleading subject lines. The subject should always be related to what is in the body of the email. As you want to preserve your online integrity, do not try to trick people.

 

3) Avoid Spam Triggers

 

Avoid spam triggers in your subjects and in the body of your emails such as the overuse of the word free and the use of symbols (Fr*e or FR33) to disguise spammy words that will land your email in junk mail and spam folders. Spam filters look at your email as a whole. There are quite a few spam-checking tools available for checking emails before you send them.

 

When composing your emails use proper grammar rules, great subject lines that are not misleading, and avoid spam triggers. These 3 Tips for Structuring Emails can help you get started with your email campaign.

 

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