Archive for the ‘Email Marketing’ Category
Using Email Marketing to Grow Your List
by Rahimah Sultan
When building a business you need a way to keep in touch with people. Using email marketing to grow your list solves that problem.
When reading online marketing advice, you’re often bombarded with a lot of “noise” about what tactics to use, what software to use, where to buy leads and ads, tweeting, Instagram and other things that you probably know nothing about.
With all this it can be challenging to figure out what to focus on and where to spend your money and time, especially if you’re not a full-time entrepreneur.
According to marketing expert Derek Halpern, entrepreneurs need to be thinking about the T.A.P.P. method rather than focusing on metrics.
In The Only Technique You Need to Quickly Grow Your Email List, this is discussed in depth.
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Are You Using Auto-Responders
by Rahimah Sultan
Autoresponders are used by individuals and also by Web sites that need to respond to user comments automatically. Businesses use them to inform an email sender that someone is out of the office and the date of return; a company may use an autoresponder for newsletter subscription opt-ins or cancellations. An autoresponder is used by businesses to confirm purchases and pertinent information regarding that buy. Email marketing, using autoresponders, has been identified as one of the most profitable modern marketing techniques.
With an autoresponder you can set up a series of emails, related to your product or service, that go out at predetermined times. This is a way to keep your subscribers informed about what you’re offering, any changes you may be making or whatever you wish to communicate.
Successful Email Marketing for Beginners
by Rahimah Sultan
Before the World Wide Web as we know it today, one piece of Internet history was AOL and its “You’ve got mail,” message.
That was our introduction to email.
Social media has replaced that with tweets, likes, and status updates. But we still love our email.
You could say that the inbox has become a place of solitude among the chaos. Here are some tips on successful email marketing for beginners.
People are overwhelmed with pitches and advertisements, and your messages look just like all the others. In order to be invited into their inbox you must take the following steps.
Phase I: Get permission
No email campaign was ever built without permission to start, so you need to begin building a list.
There are several ways you can do this. You can give away something for free or offer a newsletter or product updates.
You need a clear purpose for asking for an email address. A strong, clear, and concise call to action (CTA) is needed that states what will be received in exchange for the email address. Some of the things people want to know…
a) What will I get?
b) Will I be spammed?
c) How often will you email?
d) Will I get relevant offers or more junk?
Be specific in your CTA regarding what you’re offering. It could be a free how-to email series, a download such as an ebook or newsletter and product updates and releases.
Get Whitelisted
While almost all reputable email service providers work very hard to make sure that your emails are not blocked by major ISP’s, they can’t control whether or not your emails hit the inbox or the spam box. Although most will help you by providing a quality score to help you determine availability, getting whitelisted is the most effective way to ensure that your emails get delivered properly.
Essentially, getting whitelisted is equivalent to being marked as a friend, and the best way to achieve this is by being added to the recipient’s address book. The best way to do this is by providing instructions to do so at the top of each email, especially on the initial thank you and first follow-up email.
Phase II: Follow Up
Be consistent and do what you promise. If you say that you’ll be emailing once a week, don’t email daily. You’ll be setting yourself up for failure. The same applies if you tell someone it will be daily and you email once a week.
Almost all email service providers give you the option to create an autoresponder sequence, and you must take advantage of it.
You should send the initial follow-up email immediately as a way to introduce yourself and detail what you plan on doing with your new subscriber’s email address. It also needs to contain a link to the freebie you are offering. Then use your autoresponder to schedule your follow-up emails.
Each business has different needs, and there aren’t any hard and fast rules as to how often you can pitch or provide content, but remember that your email list is a permission asset and it’s best to be cautious in order to keep your subscribers.
Use an Autoresponder
Use an autoresponder to schedule content to be delivered on a consistent basis over the course of several days, weeks or even several months.
The benefit of that is when you do need to announce a new product or sale, you can count on the fact that you’ve already been in touch, having built a relationship over several weeks/months, and are much less likely to annoy your readers.
Be sure to schedule your autoresponder sequence on specific days so that you know when you can afford to send an email. Don’t send more than one per day.
Phase III: Analytics and Segmentation
You want to know the statistics of your campaigns. There are several, although three very important ones are open rate, click through rate (CTR), and unsubscribes.
If your open rate is low, it means that people have started to delete upon receipt, and you need to work harder on providing value and/or managing expectations.
If the CTR is low, you should focus on your copy.
If you have a high unsubscribe rate compared to optin-in rate, there’s a lot of work to do.
Determine when people are leaving. If it’s after a certain autoresponder email, then re-work it. If they’re leaving after marketing messages, then change the way you present offers. If they’re leaving early on in your funnel, then you need to fix your original call to action so that it’s in harmony with what you’re sending.
Email analytics will give you very specific clues as to what you’re doing wrong. Of course you must be paying attention.
Segmentation is splitting your email list into groups of subscribers that have something in common and emailing them separately from the rest of your list.
For successful email marketing you must first get permission to email people, follow up with them using your autoresponder, and use analytics to determine what you may need to change for more success.
For beginning marketers these successful email marketing for beginners tips will help you get started.
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Autoresponders in Internet Business
by Rahimah Sultan
So, you’ve been browsing and Googling and seeing all the promotions on the Internet for starting your own home business and the tools that are needed to do so. Then there are suggestions for platforms for setting up your business online. There is an abundance of information and courses offering training, and there are Ads promoting ways to get your information out to the public, and how to build lists using autoresponders, and on and on.
You probably already have a general idea of how to do business online. If not, and you’re a beginner, you may have a business idea or you may already have an offline business and may be wondering how to bring it online.
So where do you start if you have an entrepreneurial spirit and want to do business online?
Set up a place online to do business
First, you have to have a place online to do business, and that means establishing an online presence. You have to buy a domain name, which represents you and your company or home business, and set up your website with a hosting company. Your website is your “place of business.” You’ll place a sign-up form on your site to attract new prospects.
Use an autoresponder
The form you place on your website needs to be connected to an autoresponder so you can collect names and emails of prospects. You stay in contact with these signups through messages that go out via this autoresponder.
Autoresponders are used by individuals and also by Web sites that need to respond to user comments automatically. Businesses use them to inform an email sender that someone is out of the office and the date of return; a company may use an autoresponder for newsletter subscription opt-ins or cancellations. An autoresponder is used by businesses to confirm purchases and pertinent information regarding that buy. Email marketing, using autoresponders, has been identified as one of the most profitable modern marketing techniques.
You need to nurture your leads so they stay connected and gain confidence and trust in you.
Set up an email series
The most efficient and cost effective way to educate your new subscribers is to take them through a series of especially designed emails that take them from point A to point B in a sequential order. This series gives them the opportunity to get to know what you have to offer and how you can help them.
Set up a series of emails to go out at predetermined times. For instance, your first message will probably be a thank you for signing up or subscribing that includes a link to a freebie to be downloaded immediately. The balance of the series will be related to your product or service.
Every time you create an autoresponder series, it should take a subscriber from being a lead to a prospect to a customer. With an autoresponder series each new subscriber will get the same experience your first one did, if that’s what you want.
The strategy for your email series is determined by the type of product or service you offer. The number of messages can be seven – one a day or 30 or more. You can send one on the first seven days and then add others spaced at longer intervals. You decide what’s best for you and your business.
If your site is a blog, you can populate it with content that shows people how to use your services or how to solve particular problems. Then you can send a broadcast to your list with the link to your blog article. You may only want to set up a few messages in your autoresponder and then send broadcasts to your list. The choice is yours. You need to:
Focus on the reader’s desires and needs. What problems are your subscribers experiencing?
Use a real email address that people can reply to which can be your name or business name.
Personalize your emails and include a salutation. Make it sound like an email, not a press release.
Highlight the benefits you’re offering.
Use attention-grabbing headlines.
Make the email easy to read.
Proof read your emails. Use correct grammar, spelling and punctuation.
Use a call to action stating what you want the reader to do.
When you get a response to an email, always reply.
Never send an email if a person hasn’t given you permission to do so and do not share a person’s information with anyone. Do not go overboard with affiliate offers and promotions.
In summary, set up a place online to do business, use an autoresponder, and set up an email series. Using these tips on Autoresponders in Internet Business should be helpful.
Autoresponders: A 3-Part Guide
by Rahimah Sultan
Making money on the Internet with your new business can be a bit difficult unless you have an autoresponder. Every online business needs email marketing tools that allow you to follow up with prospects.
An autoresponder is the ideal way to handle your daily business operation and save you time and money. An autoresponder is an e-mail utility that automatically replies to an e-mail message with a prewritten response when that e-mail comes into a specific e-mail or Internet address. You can increase your sales with autoresponders, connect easily with people, and brand yourself.
Getting started with autoresponders requires a bit of research to determine which one best fits your needs.
The following articles detail the setting up and use of autoresponders. It is actually a three-part guide.
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Email Marketing: Writing Emails that Get Opened
by Rahimah Sultan
“About 205.6 billion emails are sent every day. Spare yours the fate of not being read! Follow these quick tips for writing a captivating email that inspires action.”
This infographic covers important points on how to write an email that gets opened, read and responded to.
It is recommend that you use direct language and have one main goal which can be a question, an outcome, or a request.
Use subject lines that “are intriguing without being click-bait, short without being cryptic, urgent without being slimy, and action-driven without being dispassionate,” states the infographic.
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Autoresponders: What Are They
by Rahimah Sultan
So now you’ve set up your online business website, and you’re ready to advertise it. You need a way to stay in touch with those who visit your site. You don’t want to lose them forever when they click away after one visit. There has to be a way to capture their information so you can follow up with them and build a relationship. After all, you need people to buy what you are offering. And you want them to buy from you in the future.
To do this you need an automated way to get their name and email address before they leave your site, and are gone forever.
Now is the time to set up an automated system to do just that. This system will include an autoresponder. So, what is an autoresponder?
An autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex.
Autoresponders are often used as e-mail marketing tools, to immediately provide information to their prospective customers and then follow-up with them at preset time intervals.
Autoresponders are also incorporated into electronic mailing list software, to confirm subscriptions, unsubscriptions, posts, and other list activities. – Wikipedia
Your automated system will have a way to set up a form which is a LCP (lead capture page) on your site to capture visitors’ names and email addresses. This is how you begin to build your list of subscribers.
Once you have a person on your list, you can follow up with them whenever you choose. You can set this up in your automated system. The setup is something you do one time, and the system will automatically send emails at intervals you have determined. You’ll also have the ability to email at other times and you don’t have to change anything you’ve already set up.
In business, you want to build a list, send emails, and make money. An autoresponder system handles this for you.
Read this three-part series that offers in-depth details on autoresponders and writing autoresponder emails.
An autoresponder is the main connection between you and your list for financial success.
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Email Marketing Done Right
by Rahimah Sultan
Email marketing is all about building trust and relationships. There are rules that have to be followed, known as the Can-Spam rules, which state that no unsolicited emails can be sent to individuals. You can Google CAN-SPAM for a list of dos and don’ts. You want your email marketing done right.
So, you have set up your business and you need to let the world know. Just how do you do this?
You set up a lead capture page (LCP), which is also known as a squeeze page or splash page, and advertise it. When people see this page and opt in they are automatically added to your list. Now you can start building a relationship with the pre-written follow-up emails in your autoresponder that are scheduled to go out automatically at specified intervals.
Each email gives a little bit of information about your product or service. Make them short and to the point. Talk about how your product will make their life easier, what it will do for them. Remember, your goal is to build a relationship based on trust so people will buy from you and maybe become a repeat customer. Do not sell, sell, sell in every email.
Although it will take commitment, work and persistence to build your list, you must do it yourself. Build your own list.
Do not buy lists. They are made up of people who have never heard of you or your company. Think like a customer. Would you buy from someone you have never heard of and know nothing about?
Put your customers first by giving them helpful information and tips before referencing your products or services. Email marketing is not a get-rich-quick solution, although it can be a fast way to reach thousands of customers.
Email marketing done right is all about giving your customers useful information and building trusting relationships.
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Writing An Effective Autoresponder Series
by Rahimah Sultan
An autoresponder is a series of email marketing messages that get sent to subscribers in the order you choose and at the times you want.
An autoresponder can be the welcome message a prospect receives when signing up for your free report on woodworking, a three-part series on mango dessert recipes or a 10-day email course that tells people how to declutter their homes quickly and easily.
You do not want to stop with the welcome email. The smart move is to create a longer series of autoresponder messages.
Autoresponders:
Allow you to continually show your best content.
Allow you to deliver the same high-value experience to every new subscriber.
Are great places to mention related offers without sounding dodgy.
Allow you to slowly build trust with your audience and make sure your new subscribers do not forget you.
Use your autoresponders to:
1) Share a bit (do not over share) about yourself and your business journey.
2) Offer tips to your subscribers that they can implement immediately to help them.
3) Ask questions of your subscribers as to what related challenges they may have or how they found your site, and have them reply to your emails.
4) Offer them a short list of resources such as blogs, books, online tools, etc. that will help them meet their goals.
Deliver your emails via the autoresponder function of your email marketing program.
Write the best content you can for your autoresponder. The time you put in now can continue to grow your business in the future.
If someone joins your email list, it’s likely he or she will also want to connect with you on his or her favorite social media platform. So, share other ways to connect with you.
Before you start writing, make a short outline of how many messages you want to include and how far apart they should be delivered. This outline will keep you on track as you write the entire sequence. Begin with three to five emails.
Once you have written your emails, queue them up in your email service provider, and then test the series to make sure everything works properly.
Once you have completed the above, you can send visitors to your opt-in form and start getting subscribers.
The autoresponder’s most important function is to take people who are curious about what you do and turn them into raving fans. Email provides you the most direct line of communication for conversion to sales.
Good email content deepens your relationship with your audience through effective subject line writing (which gets your messages opened); your distinctive voice (which gets your messages read); and delivering quality, niche-specific content your prospect needs and shares with others (which inspires referrals and word-of-mouth).
These tips will help you in Writing An Effective Autoresponder Series.
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4 Tips on the Need for Auto Responders
by Rahimah Sultan
As a marketer you are performing a balancing act between remaining relevant and keeping your sanity. There are only so many hours in a day, and sometimes we become overwhelmed trying to manage all the responsibilities.
When it comes to staying in contact with prospects, a well-crafted auto responder campaign is the way to go.
Respond to People
People don’t like to feel ignored. When people land on your site and want to touch base with you they want an immediate response. Auto responders work like clocks, delivering customized responses at exactly the right time. They work 24/7 so you never miss that midnight lead.
Be Relevant
Prospects find you through a website visit, an order placement, a subscription or some other action. By scheduling a pre-arranged response like a thank you and including a bonus of some kind, you are maximizing marketing potential and maintaining relevancy while advancing customer relations from the beginning.
Save Time and Stress
Most of us are wearing many hats so automating things is important. You can set up an auto responder series for a week, a month or however long you like and not have to worry about forgetting to follow up with prospects. Once you set up a series you’re done. Doing this initially saves you time and stress later on. If you want more contact with prospects you can always set up a broadcast that goes out to everyone.
Get people to Know, Like and Trust You
Produce high-quality content and communicate with consumers on a regular basis so you can develop a good reputation. Do not make every communication about a sale. Share tips and information about how your product or service can help solve their problems.
Every online business needs email marketing tools that allow you to follow up with prospects.
Deliver your emails via the auto responder function of your email marketing program. Write the best content you can for your autoresponder. The time you put in now can continue to grow your business in the future.
Consider these 4 tips on the need for auto responders to help automate your business and save time and reduce stress.
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