4 Main Types of Email Marketing

Posted on September 20, 2020 by Rahimah Sultan

by Rahimah Sultan

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What is email marketing?

It’s basically self-explanatory. The Wikipedia definition is:

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Wikipedia

Email is one of the most trusted communication channels available to marketers. You have to have an email address to perform many things online including online banking and opening a Facebook account, so just about everyone with internet access has a valid email address.

The most successful email marketing campaigns begin with a targeted email list of qualified leads who are interested in what you’re offering.

What are the types of email marketing?

There are many. In this article I shall discuss four main types of email marketing:

Welcome
Email Newsletters
Transactional Emails
Behavioral Emails

1. WELCOME EMAILS

Welcome emails are the first communication you’ll have with prospective customers. You need to nurture your contacts and give them a chance to get to know, like, and trust you.

Welcome emails should offer a personal touch and introduce you without a sales pitch. You need to build a relationship and work on giving a good first impression. They should illustrate your knowledge and expertise and pave the way for future contact.

2. EMAIL NEWSLETTERS

An email newsletter works well for B2B (Business to Business) communication. You can use it as a method to educate customers and prospects about your products, as well as showcase employee profiles, company projects, and relevant graphics. Hubspot is a good marketing CRM (customer relations management) tool that’s free and you can upgrade later to grow your business. (I get no fee for this. It’s just a suggestion.)

When creating an email newsletter You should consider a variety of factors including:

Content length
Type of information
Placement of images and text
Design
CTA (Call to Action)

As you work on your newsletter layout and content creation, remember your goal and be sure you’re working toward it by prioritizing the design and positioning of calls-to-action.

The advantages of email newsletters are:

Creating Brand Awareness: A newsletter, like a newspaper, creates a certain anticipation in readers. They get into the habit of receiving it, so make sure you’re sending it at regular intervals, be it daily or weekly, thus building a habit in your email subscribers which allows them to recognize your brand and associate it with a positive experience.

Repurposing Content: A newsletter usually contains already published information. You can do quick summaries of your most popular blog posts and link to the articles from your newsletter. This will bring your subscribers back to the company website and connect them with more company content.

Diversification of Content: You can use an email newsletter to include different kinds of content important to your business or organization. That can be popular blog posts, new offers, upcoming events, discounts, etc.

3. TRANSACTIONAL EMAILS

Transactional emails are usually initiated by a prospect or customer interaction with a website or an app. For example, password resets delivery information and receipts, email receipts, invoices, billing statements, and order confirmations.

Transactional emails are used to enable a transaction already agreed upon by a customer and shouldn’t market or promote any product or service or generate additional revenue.

Usually, transactional emails don’t require permission, whereas you MUST get customer consent to send marketing emails. And, with marketing emails, there must always be an unsubscribe option for the customer.

Be sure you’re compliant with email sending laws in all the countries in which you do business.

4. BEHAVIORAL EMAILS

Behavioral emails are automated emails sent to people who have given their permission to have emails sent to them that may contain advertising materials, offers, company digests, invitations to events, video reviews, and other content.

These emails are sent after a user interacts with a business on social media, the company’s website, email, and other channels. They help increase customer engagement and sales. With behavioral email, site visitors receive different types of emails, depending on their specific actions.

Email marketing principles are the same for anyone, not just big businesses.

Almost everyone who has Internet access has at least one active email address.

Email marketing gives you the opportunity to build personal relationships with your audience.

Email makes it easy to combine all your marketing campaigns.

Email marketing is easy to manage, gives you full control, and allows you to establish a direct contact with your customers.

Although there are more, these four main types of email marketing will help you with your marketing strategy.

Your Autoresponder and More

The Email Autoresponder

Posted on February 27, 2020 by Rahimah Sultan

by Rahimah Sultan

The highest performing email strategy used by business is the autoresponder. Autoresponders provide the user with context while building trust, and they:

Allow you to continually show your best content.
Allow you to deliver the same high-value experience to every new subscriber.
Are great places to mention related offers without sounding dishonest.
Make sure your new subscribers do not forget you.

As a business owner, two of your biggest concerns are likely finding new customers and not having enough time in the day. So, email marketing is essential to growing your customer base.

The email autoresponder is a valuable email marketing tool that gives you the opportunity to share new content, build an email list or start promoting your latest product or service.

An autoresponder is a series of emails, generally focused on a particular topic, sent in a preset sequence at scheduled intervals. This process can begin when someone opts in to your general email list or you can create new lists for those who want the content.

Select a smart topic for your autoresponder in order for your autoresponder series to be a hit. To do this you can select some of your current customers and ask them via email, phone or survey what they would like to see from you.

Social media is a great research tool or you can check out some blogs in your niche and look at comments and what is being shared.

Check your own content for shares, comments, and analytics. If your site has a search tool, see what visitors have searched for. You can also use keyword research to check the popularity of various keyword searches in your niche.

Here are a few free tools you can use instead of paying for high level keyword suggestion tools.

1. Google Adwords: Keyword Planner

Google has been a favorite for many years

2. Adword & SEO Keyword Permutation Generator

It’ll point you toward some ideas that you may not have previously considered. The downside of this tool is that the list you get may not make sense, so you have to sort through it for the keywords that make sense for your site or content.

3. IMforSMB Bulk Keyword Generator

Although this tool is good for particular types of sites such as local service companies, you can still use it by replacing some of the keywords with your own, in the search results.

4. Keyword In

Use this for a simple way to combine your keywords and generate a list of potential keywords.

Although I’ve only listed four free keyword tools, you can “Google” keyword research tools for more. Now, let’s move on.

1. Decide what you want to accomplish with your autoresponder.

A. Send new subscribers a sequence of welcome emails

When a prospect or customer clicks on a link and makes a purchase or when anyone signs up for your newsletter or membership in your program, they should get an immediate response via your autoresponder, to show your appreciation for their time and effort. This email can contain a free thank you gift, a link to a how-to-set-up something or a series of educational emails.

B. Use it as a lead magnet to attract new subscribers to your list

This could be a free mini-course or a free challenge that promises to send a series of emails with lessons, over the course of a certain time frame of several days or weeks.

C. Create a sales funnel to make sales on autopilot

You can incorporate educational videos, sales videos, and follow ups to sell your products/services.

D. Promote up-sells and cross-sells

To get repeat customers, you can set up an autoresponder sequence for those who have purchased a digital camera, for example, and offer them accessories for it, or you can send a re-order reminder to customers who have bought skin-care products.

2. Segment your list

You can divide your list into smaller groups such as buyer persona, interests, stage in the sales cycle and more.

By doing this you can send specific and more relevant information to each segment for better results.

3. Choose the proper email software

Do your segmentation from the moment someone subscribes to your email list. That way you can present offers based on how they found your content, whether a visitor has already opted in to another offer, etc.

You’ll need email automation in order to schedule and send your email series.

4. Set up your entire email sequence

Decide on a schedule, how many emails to place in your autoresponder, and the delivery intervals.

You may want to send them on consecutive days or space them out over a week or longer, or only once a week. Test what works or emulate a series you’ve seen and like.

Decide how your emails should look. You can use plain text or HTML, sidebar or single column, many images or one or none. Whatever you decide, be sure they can be easily read. Use short paragraphs and leave plenty of white space.

Conclusion

The highest performing email strategy used by business is the autoresponder. Most businesses can use autoresponder email marketing as an effective automated tool to build and grow their business.

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Email Marketing Is Alive and Well

Posted on September 4, 2019 by Rahimah Sultan

by Rahimah Sultan

Email marketing is an important tool for drawing in and retaining customers. You can use it to build lists of subscribers to whom you later market your products and services. When your marketing strategy incorporates email marketing you can get a better ROI.

Email marketing is alive and well. Among the many benefits of using email marketing is the fact that when you build an email list you are the owner of that list, unlike using social platforms that can go out of business leaving you with nothing.

You can read Jacinda Santora’s article, Is Email Marketing Dead? Statistics say: Not a Chance, for some great information.

Read more […]

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Why You Should Use Autoresponders

Posted on May 19, 2019 by Rahimah Sultan

by Rahimah Sultan

If you’re just starting out with online business, you may not be familiar with autoresponders.

An autoresponder is a computer program that automatically answers e-mail sent to it; messages set to go out automatically after a contact subscribes to your list.

You should use autoresponders to help automate your business which saves a lot of time. If you’re skillful in how you use them, autoresponder emails can generate a lot of income for your business. This is the main reason you should use autoresponders.

You need an email marketing application to send out your autoresponders. There are many from which to choose. Do an online search for autoresponders, check them out and make comparisons, then choose one that suits your needs. The range is from very basic to certain pieces of software or web apps that you need to integrate with mailing lists for your website or store. Remember, you get what you pay for so choose wisely.

If you already have a mailing list, you can use autoresponders to:

— Send out any type of greeting such as for birthdays and related offers

— Move a subscriber from one set of communications (list) to another after their initial purchase (from buyer to an upsell)

— Send people reminders to encourage renewing after a certain period of time (warranties, policies, etc.)

— Automatically send follow-up information about your other products/services

Some tips for sending autoresponses

Be reasonable with timing. Don’t send every day. Your initial email should acknowledge your subscriber with a thank you and include a link to the product or service s/he signed up for. Then send one the next day acknowledging their subscription with the link again, and state something like “Just in case you missed the email, here’s the link again.”

After the first two immediate emails, you might send something once a week, but not always selling something. You might let your list know about your latest blog post, or something you found that will help them in their business.

Keep the communication relevant to your niche. That is, what you are promoting and your website or blog content.

Stay on the right side of GDPR — data protection laws. This means that you must always have explicit consent before sending any autoresponders (emails), and make it easy for

users to unsubscribe from your emails.

If you have a special announcement or promotion, general news updates, or are marking a special occasion you can do this manually in an e-newsletter or by using the broadcast function in your email marketing system.

If you have a special announcement or promotion, general news updates, or are marking a special occasion you can do this manually in an e-newsletter or by using the broadcast function in your email marketing system.

Saving time to work on other aspects of your business is the main reason you should use autoresponders.

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Autoresponders: Three Campaigns

Posted on September 12, 2018 by Rahimah Sultan

by Rahimah Sultan

When a prospect or customer signs up to receive your emails, there should be a response sent by an autoresponder. This should happen whenever someone clicks on a link and makes a purchase or when anyone signs up for a newsletter or membership in your program, to show your appreciation for their time and effort.

An autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex. The software sends a sequence of emails to a person who has taken some action. You write the emails, enter them into the autoresponder system, set up the triggering function for the series, and schedule when they should be sent.

Sequence Emails

People generally want more than the initial offering. For example, if readers bought your ebook on the basics of knitting, you could do a sequence of emails beginning with the different types of knitting needles, the second email would be about the yarn, the third on patterns, and so on.

Drip Email Campaign

For readers who are ready to buy something from you, are thinking about it but want more information, and those who are interested in being on your list but don’t know if they want to buy anything right now, use a drip email campaign.

If you had a recent campaign to get more leads by offering something free pertaining to one of your services, and you’ve captured their emails, send this group a series of emails with engaging content about how you created the service to solve a common problem many readers encounter in the running of their business. You can give a case study in one email and another case study in the second email in a story-telling form.

In the bottom of these two emails, offer a short bit of content about your book or service with a link or CTA (call-to-action) button to the book or service on solving the common problem.

Now split your readers into two groups: Those who made a purchase (Group A) and those who didn’t (Group B). Group A will receive automated emails referencing elements of the book shown in emails as to how you can help them be more successful. Once they’ve received a few of the supporting email sequences that may also have links to videos, you can offer your readers a product demo and a free consultation.

In the meantime, Group B is getting occasional automated emails like Group A received, but they also get other emails with different content about other services you provide, including links to content with more information such as a video. Those in Group B who click on the book link show they’re still interested in the book and, potentially, your personalized service but just may not be ready yet.

Webinar Autoresponder Email Series

Marketers like to show their followers how they can carry out something in their business that will help them make more money. Using the drip email example above, a webinar can be offered at some point for Group A because they showed the most interest in the product.

Group A has already seen a video or two as part of the sequence emails they received. Now you can send an email inviting readers to attend a webinar where they can see the service in action and how it can help them decide on using your product or information. When the webinar invitation goes out, readers fill out the form and send it back. This generates the reservation acceptance email that carries a link that is automatically code-created with that person’s identification and takes the person to the webinar link when the time comes to join up.

A day before the event you send a reminder email and again right before the webinar begins. Readers just need to click on the link several minutes before it starts. The link takes them right to the webinar page where each reader is recognized as a pre-registered attendee (because of the ID link code).

When the webinar is over, get the list of attendees and those who didn’t. Create separate channels (lists) for each group. Put aside those who attended but didn’t sign up for the service.

For the registered non-attendees of Group A in the “drip” campaign, now moved into a Group A short-term email list, send an autoresponder message saying they were missed at the webinar but there’s a link for a replay if they’d still like to see it.

If your short-term list of members clicked on the replay link but not the link to get your service, send an automated email several hours later, asking if they’d like to have a consultation to know more. They can click on a link in the email to generate a callback from you or set up an appointment with you.

After 24 hours, send out another autoresponder email reminding them that the discount will be over in 24 hours, so they need to act now. If no actions were taken, you can move non-responding people to another email list to receive regular emails about products and services you have to offer, including emails that just offer valuable content without any sales approach.

Sequence emails, drip email campaigns, and a webinar autoresponder email series are three types of email campaigns you can set up for a boost to your business.

Your Auto Responder and More

Online Marketing Strategy for Business Success

Posted on June 13, 2018 by Rahimah Sultan

by Rahimah Sultan

You can market your business like a hunter or a farmer. As a hunter, you wake up in the morning, gather your weapons and head out to the hunt. Some days you come back with a kill and your family has a feast. Other days your family goes hungry. It’s a constant daily battle.

Your online marketing strategy for business success should be like the farmer who plants seeds and waits for them to be ready for the harvest, while nurturing and caring for them. You water and tend to your crop, and when it’s ready you start harvesting.

So many businesses operate like hunters—cold calling, spending huge amounts of time and energy trying to get new customers, discounting and competing on price out of desperation, and wasting large amounts of time pestering people who are not interested in their product or service.

When marketing your business farmer style, you set up a data base for emailing or direct mailing your prospects. Then you form relationships with your list, and some will eventually purchase your product or service.

Click here to read The ‘Secret’ Marketing Strategy That Will Guarantee Your Business Success If You Use It, Or Kill Your Business If You Don’t

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Email Marketing Trends for 2018

Posted on December 10, 2017 by Rahimah Sultan

by Rahimah Sultan

Email marketing is all about building trust and relationships so people will buy from you and maybe become a repeat customer.

Put your customers first by giving them helpful information and tips before referencing your products or services. Email marketing can be a fast way to reach thousands of customers.

Despite the false predictions by the so-called experts, email is not dead. Yet it’s only getting stronger and more powerful. The year 2017 proved this to all with 59% of marketers choosing email to be the most effective channel for generating the highest revenue.

You can read Syed Balkhi’s discussion on 5 Email Marketing Trends to Watch for in 2018 here.

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4 Tips on the Need for Auto Responders

Posted on November 12, 2017 by Rahimah Sultan

by Rahimah Sultan

As a marketer you are performing a balancing act between remaining relevant and keeping your sanity. There are only so many hours in a day, and sometimes we become overwhelmed trying to manage all the responsibilities.

When it comes to staying in contact with prospects, a well-crafted auto responder campaign is the way to go.

Respond to People

People don’t like to feel ignored. When people land on your site and want to touch base with you they want an immediate response. Auto responders work like clocks, delivering customized responses at exactly the right time. They work 24/7 so you never miss that midnight lead.

Be Relevant

Prospects find you through a website visit, an order placement, a subscription or some other action. By scheduling a pre-arranged response like a thank you and including a bonus of some kind, you are maximizing marketing potential and maintaining relevancy while advancing customer relations from the beginning.

Save Time and Stress

Most of us are wearing many hats so automating things is important. You can set up an auto responder series for a week, a month or however long you like and not have to worry about forgetting to follow up with prospects. Once you set up a series you’re done. Doing this initially saves you time and stress later on. If you want more contact with prospects you can always set up a broadcast that goes out to everyone.

Get people to Know, Like and Trust You

Produce high-quality content and communicate with consumers on a regular basis so you can develop a good reputation. Do not make every communication about a sale. Share tips and information about how your product or service can help solve their problems.

Every online business needs email marketing tools that allow you to follow up with prospects.

Deliver your emails via the auto responder function of your email marketing program. Write the best content you can for your autoresponder. The time you put in now can continue to grow your business in the future.

Consider these 4 tips on the need for auto responders to help automate your business and save time and reduce stress.

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Using Email Marketing to Grow Your List

Posted on August 6, 2017 by Rahimah Sultan

by Rahimah Sultan

When building a business you need a way to keep in touch with people. Using email marketing to grow your list solves that problem.

When reading online marketing advice, you’re often bombarded with a lot of “noise” about what tactics to use, what software to use, where to buy leads and ads, tweeting, Instagram and other things that you probably know nothing about.

With all this it can be challenging to figure out what to focus on and where to spend your money and time, especially if you’re not a full-time entrepreneur.

According to marketing expert Derek Halpern, entrepreneurs need to be thinking about the T.A.P.P. method rather than focusing on metrics.

In The Only Technique You Need to Quickly Grow Your Email List, this is discussed in depth.

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Are You Using Auto-Responders

Posted on July 6, 2017 by Rahimah Sultan

by Rahimah Sultan

Autoresponders are used by individuals and also by Web sites that need to respond to user comments automatically. Businesses use them to inform an email sender that someone is out of the office and the date of return; a company may use an autoresponder for newsletter subscription opt-ins or cancellations. An autoresponder is used by businesses to confirm purchases and pertinent information regarding that buy. Email marketing, using autoresponders, has been identified as one of the most profitable modern marketing techniques.

With an autoresponder you can set up a series of emails, related to your product or service, that go out at predetermined times. This is a way to keep your subscribers informed about what you’re offering, any changes you may be making or whatever you wish to communicate.

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Category Archives: Email Marketing

4 Main Types of Email Marketing

The Email Autoresponder

Email Marketing Is Alive and Well

Why You Should Use Autoresponders

Autoresponders: Three Campaigns

Online Marketing Strategy for Business Success

Email Marketing Trends for 2018

4 Tips on the Need for Auto Responders

Using Email Marketing to Grow Your List

Are You Using Auto-Responders