by Rahimah Sultan

 
 

Although the rise of video has dominated the content marketing industry for the last couple of years, it’s evident that many people still prefer to read.

 

While many prefer to watch a video than to read written text, we’re often not able to listen to video, and for many types of content, we still prefer to read. Using article marketing as a part of your overall marketing strategy is a benefit to you.

 

Here are four good reasons to use article marketing as part of your overall marketing strategy:

 
To expand your brand visibility on the web
To validate your authority and thought leadership
To enhance your SEO efforts
To create pathways for the people, who want what you’re offering, to find you

 

Expand your brand visibility on the web

Great content is a relatively inexpensive way to advertise your brand and get more visibility on the web. You must provide quality content in an easy-to-understand manner that addresses the needs or wants of the audience you wish to reach.

 

Validate your authority and thought leadership

 

Beneficial articles validate your authority and thought leadership by showing your ideas and expertise.

 

Marketing effort builds momentum through consistency. Set up a schedule that works for you and stay with it, say one article per week. Marketing with articles takes time and persistence. It’s not a quick fix for cash flow.

 

Enhance your SEO efforts

 

You can enhance your SEO efforts with article marketing by properly using your keywords. Use them in your title, a couple of times within the article, and as a hyperlink that contains your main keyword(s) in your summary, which links back to your product or service by way of a landing page.

 

Create pathways for the people who want what you’re offering to find you

 

Create a pathway for people to find what you’re offering by using a landing page, also called a lead capture page. This is a page that has a call to action (CTA) and is connected to a source that collects people’s name and email address so that you can follow up with them to offer more information about your product or service.

 

As you promote your articles, there is the opportunity for them to go viral.

 

To have a successful content marketing strategy you will need a variety of different content types, including written blog posts, videos, infographics and webinars.

 

Search engine bots cannot read videos so you even need text with videos to rank higher in the search engines. You Tube, which is owned by Google, allows a 200-word summary explaining what a video is about. The text needs to be clear, unique and well-written.

 

You can get information more quickly from a well-written article than a video, because you can skim the article and pick out what is relevant to you. If you’re viewing a video, it’s easy to miss something while scrolling back and forth on the time bar, and it takes up a lot of time.

 

Use article marketing as part of your overall marketing strategy so you can expand your brand visibility on the web, validate your authority and thought leadership, enhance your SEO efforts and create pathways for the people who want what you’re offering to find you.

 

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 by Rahimah Sultan

 

 
 
 

The world of online marketing is fast paced and therefore unpredictable. To have success, you must be willing to continually test and refine your campaigns.

 

Most traditional business experts talk about following the money and not your passion. If you’re too attached to a business, then you won’t be able to see clearly what to do when it’s not going well. You won’t be able to tell if you need to scrap it and start over.

 

You need to adapt and don’t be attached, and always test. Read The World Of Online Marketing Is Fast Paced, Which Makes it Unpredictable for the details.

 
 

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by Rahimah Sultan

 

In Internet marketing, you want to find fresh topics that keep people interested, and use attention-grabbing headlines. Lay out your points in order of importance to the reader. Do not leave the most important elements…

 

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by Rahimah Sultan

Marketing trends are continuously evolving. Following are four tips for online marketing in 2018.

Influencer Marketing

Influencer Marketing Will Change. It is closing the gap with video advertising. Readers want shorter roundup posts with more authentic stories and actionable knowledge. Focus on “collaboration” with influencers to create content that speaks to your and the influencer’s audience.

Artificial Intelligence

Artificial intelligence will enable marketers to do a better job with things like email personalization, A/B testing, and more. Although we’ve been able to get names and data for a while, AI will soon progress to the point of potentially helping to figure out which messaging is working, and which needs improvement.

When it comes to websites, personalization will go a step further by examining your site users’ history and providing them with relevant content, for wherever they are in the buyer’s journey.


SEO

SEO is forever changing, and Google’s algorithm updates will shake up things for marketers. For example, keywords will require a greater emphasis on natural, long-tail key phrases, optimized for the increasing popularity of voice search—which, as you might imagine, works more like how we actually talk.

Instead of “marketing trends 2018,” make a question of it just as you would speak.

As voice search becomes more user-friendly, technology is shifting to voice understanding, as opposed to voice recognition. SEO elements like search history, keyword research, location data, and more, will all be affected by this change.

Search engines are getting a lot better at figuring out what people are looking for when they enter a question into the Google search box. You need to figure out what questions people are asking and go after those questions with your SEO strategy.

Ad Blocking

Marketers need to be prepared to allocate budgets to working around ad-blocking technology. These include social media and influencer marketing—mentioned above, as well as inbound.

Blog posts and articles still work to improve the SEO of your website.

To recap, influencer marketing will change, artificial intelligence will enable marketers to do a better job with personalization, SEO will require a greater emphasis on natural, long-tail key phrases, and you can circumvent ad-blocking technology.

These four tips for online marketing in 2018 are not new. They build upon existing trends.

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by Rahimah Sultan

 

 
 

Your business has unlimited potential to grow when it targets the internet as its market. You need to have a blog, make sure your website meets your prospects expectations, and don’t stop with just a website.

 

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by Rahimah Sultan

 

 

If you want to market online and don’t want to build and/or maintain a website, there are plenty of opportunities to earn money online as an affiliate marketer – no website or blog required. Following are 3 options.

 

Forums
Whatever your niche, you should interact with like-minded individuals on forums and blogs. In forums you can put your affiliate link in the signature line, and on blogs place it in the comments.

 

When starting out in forums, you must follow the rules which will be stated, and you must interact and add helpful content. Don’t start mindlessly posting your link. That is spamming and you will be blocked.

 

Some forums don’t allow affiliate links in the signature, especially if you’re a new member. So, you can purchase a domain for your affiliate link. That way when a visitor clicks on your domain it will redirect to your affiliate link. This makes you look very professional, and you can use the domain in other places as well so that people get to know you. The more active you are in the forum, the more likely people are to view your affiliate link/signature. Warrior Forum, Digital Point, WickedFire, and Marketing Checkpoint are affiliate marketing forums.

 

For an affordable domain provider I recommend GoDaddy or Namecheap.

 

Hub Pages
HubPages is a popular revenue-sharing site that’s a great option to try your hand at affiliate marketing in a subject with which you’re familiar. Users create ‘Hubs’ that are filled with useful content, videos, polls, and other category-focused information. You’ll have hundreds of topics to choose from, ranging from art and design to weather.

 

Besides flexibility in sharing, HubPages has affiliate programs built right into their platform. As a ‘Hubber,’ you can easily take part in the HubPages Amazon Program and their eBay Program. This means you can create hubs that are almost instantly set up to be monetized!

 

Since HubPages is built on user-generated content, the more helpful your content the better your chances of attracting an audience. As your audience grows, you’ll stand a greater chance of making money if you’re sharing genuinely helpful content that links to products readers will like.

 

Note: Some areas do not allow affiliating with Amazon, due to multiple tax rates within the state.

 

Social Media
Social media offers a free way to share your affiliate link. You can place the link in your Bio, then create valuable content for your followers, and encourage them to visit your Bio link.

 

You can do this on Twitter, Facebook, and Instagram, to name a few. But remember, since you don’t technically own your social media accounts, you must follow the rules of each site regarding affiliate links.

 

No matter where you decide to promote affiliate links, you should always provide valuable content first and foremost and only include affiliate links when it makes sense. It’s also a good idea to use affiliate links only occasionally. Not everything you create should be for the sole purpose of making a sale.

 

Of course there are plenty of opportunities to earn income online without building and/or maintaining a website, but forums, HubPages, and social media offer you a great place to start.

 

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by Rahimah Sultan

 

 

I thought tip number five in this article would be a good introduction.

 

Blog posts are the bread and butter of any company’s online marketing – but it gets better from there. A good blog post can be extended to an e-book, shortened into a series of videos, parceled out into infographics, and much more. Each different format gives you the opportunity to reach new prospects and build your brand’s thought leadership chops. All this and you save time.

 

You can read the Top 10 Internet Marketing Tips for Your Small Business for all the information.

 

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by Rahimah Sultan

 

For 2018 two things are certain:

 

Content marketing will become even more important
Content creation and distribution will change radically

 

Although content marketing is effective, the channels, tactics and tools that marketers use will continue to evolve.

 

There are 13 content marketing trends that will dominate 2018. Six will be discussed in this article.

 

Trend No. 1– Remarketing Will Become the Engine of Lead Generation
If you have some existing customer data, setting up a remarketing campaign isn’t very difficult.
If you have an email list of people who clicked through on an offer without buying anything, you can create a Facebook custom audience to show them a discount coupon.

 

Or you might have a different custom audience for people who read 2 or more of your blog posts without signing up for any lead magnet.

 

If you have existing user data, you can start a remarketing campaign on these platforms:

 

Google Ad Remarketing
Facebook remarketing
AdRoll
RetargetLinks

 

Trend No. 2– Personalized Content Experiences
One-to-one marketing aka personalization, is the key to good customer experiences.

 

When you visit a landing page and enter your name and email to download an eBook, the next time you visit the same site, you’re greeted by name and also shown more eBooks related to a particular interest. It’s obviously already being done, but more and more marketers will begin using personalization.

 

Personalized emails include name, email address, company URL, company size, etc.

 

Trend No. 3– Brands Will Create More Super Niche Content/Sub-Brands
No matter what industry you’re in, you will need to create niche content if you want to thrive in 2018. For example, if you’re in the fitness industry you can sell related products and reports on fitness supplements.

 

Trend No. 4– Content Will Adapt to Natural Language Search
Due to voice search we’re moving into screen-less search. Voice searches already make up 20% of all Google searches on mobiles.

 

Since the way we speak is very different from the way we type, your content needs to adapt to natural language search. Instead of writing about “best small business marketing tools,” write about “What are the best marketing tools for small businesses?” Here are a few things you can do:

 

a) Write complete, full-sentence questions and answers in your articles, rather than breaking it up into several sentences.

b) Use long, specific phrases in your titles and headers.

c) When determining your target keywords, keep in mind the conversational nature of voice searches. Try to target longer, naturally phrased keywords.

 

Trend No. 5– There Will Be More Bite-Sized Content
Over the past few years marketers have created longer and longer content. Longer content does rank better in SERPs which is fine if that’s your intention. But if your target market is millennials you’re more likely to get positive ROI from shorter, visually-rich content.

 

Instead of creating long-form content, mix it up with long and short. Use tweetable graphics or sharable in-post graphics.

 

Trend No. 6– Influencer Marketing Will Change
Influencer is closing the gap with video advertising. Readers are sick of reading lengthy roundup posts with shallow, regurgitated insights, and they want more authentic stories and actionable knowledge.

 

Instead of aiming for volume, your key focus should be “collaboration” with influencers to create content that speaks to your and the influencer’s audience.

 

Steps to take:

 

a) Identify key brand or product influencers, either manually or through a platform like TapInfluence.

b) Create a marketing campaign directed at those influencers.

c) Create a secondary marketing campaign for the influencers to drive greater awareness to a larger set of target consumers (such as a snackable content from an interview/analysis).

d) Track key metrics relating to reach, sales and brand awareness.

 

That content marketing is here to stay is beyond question, but the way you create and distribute content will change drastically in 2018.

 

From blog posts and social media updates, we should see a shift towards video and niche-focused, personalized content. Bite-sized content should come back into vogue and marketers will increasingly turn to remarketing to reach their audiences, especially in B2B.

 

For more in-depth information on these trends and the remaining 7 trends, read 13 Biggest Content Marketing Trends That Will Dominate 2018

 

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by Rahimah Sultan

 

 

Content marketing today appears much different than it used to look. There are new tactics, trends, data, and content tools that have transformed our approach, and it’s easy to forget the core purpose of content. There are several things that all brands, marketers, and industry leaders need to know about content marketing today.

 

It takes effort, you have to be consistent, social media is not the only way to distribute content, plugging your products is not its only function, your blog can’t do it alone, it fuels and offers PR opportunities, and you have to walk before you can run.

 

John Hall details these points in his article The Truth About Content Marketing And What Brands Need To Know

 

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by Rahimah Sultan

 

If you run a small company or are thinking about starting a business, you may find that the world of blogging is something you want to be part of. It’s a great way to get the word out to consumers about your product or service.

 

As a business owner, the key to having a successful blog is keeping your goals clear and concrete at every step of your blogging journey. If you’re just learning about the exciting possibilities of blogging technology, it’s very easy to get sidetracked.

 

If you want your blog to succeed you need to stay focused. Write up a plan that includes how often you will update, how you will promote your blog and retain readers, whether you will feature photographs or video, and other aspects, and then stick to it with the same kind of determination that you used when you first started your business.

 

Blogging is an essential way to get your message out to others. You can incorporate text, pictures, links, short videos, or other media in your posts to make your content more appealing to readers.

 

There are many platforms for blogs that include WordPress.com, WordPress.org, Blogger, and Tumblr. There are pros and cons to consider when choosing a platform. You have to make an assessment and choose the one that best suits your needs for now and in the future.

 

WordPress.com is free but you will not technically own your blog. It can be suspended at any time, and .wordpress is in your domain name. WordPress.org is free, you have control and there are search engine friendly options, although you must pay a host to support it.

 

WordPress.org requires you to have some basic understanding of how the web servers and the installation process works. Although you can set one up in under 5 minutes, WordPress.org requires some technical skill for uploading files to a web server using FTP (file transfer protocol) and such.

 

Blogging for business is a way to showcase your passion and expertise and a way to brand yourself and your products. It allows you to present your knowledge and skills to the public. A good post length can contain as few as 350 to 400 words.

 

If you’re looking for a way to take your business to the next level, consider what starting a blog might be able to do for you.

 

If you have been thinking about blogging for business, now may be the time to start. Once you get your blog up and running and get a few followers your confidence will grow. Just take the first step.

 

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