by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website.

Online marketing is any form of advertising done on the internet. It takes on many shapes and forms and can be done organically for free or it can be paid for. Either approach features a number of effective strategies and methods to gain the desired outcome.


One of the primary concepts in the digital marketing industry is the sales funnel.


A sales funnel is a marketing concept that maps out the journey a customer goes through when making any kind of purchase. This model uses a funnel as an analogy because a large number of potential prospects may be available at the beginning of the sales process, but only a portion actually become paying customers.


Your prospects pass through different stages of your sales funnel from the first time they hear about your product or service until the moment they make a purchase.


You must have a clear business vision, develop a marketing strategy and define your target audience before you start building your sales funnel.


You can design your sales funnel with as many stages as you want, although there are generally four main ones that include awareness, interest, decision, and action.

Awareness

As your prospects become aware of you through various means such as email newsletter signups, online quizzes, ebooks, social media, Google, and more, they enter your sales funnel.


Your overall goal with this entire funnel and platform is to solve customer problems. When you know the problem, and build content to draw them in and then offer a product or service to solve their problem, things begin to happen. Getting to that stage takes work and you must first make them aware of you.


You’ve secured your prospects’ awareness once they’re in your funnel. That’s the first stage.



Interest

As a marketer, your goal is to move your prospects through the multiple stages that will take them from prospect to buyer. Now that they’re aware of you, build interest by establishing a relationship with them. Although you can use a lead magnet (a great offer) to get their email address, you must create a strong bond by being relatable, honest, and transparent in your follow-up process which is an email sequence.


Email marketing works as well as ever to drive quality traffic to your funnel. Emails are still as profitable as ever and when used correctly, along with your social media platforms, will always be a secret sales weapon.


Your funnel strategy should include sending traffic via organic blog posts SEO and podcasts which are also among the highest-converting forms of content marketing.



Decision

In the third stage, you want prospects to make a decision, and that’s not easy. You’ve done your storytelling and copywriting and have gotten them to click on your links, by using free methods.  If you’re using paid advertising, you can use re-targeting which gets you more exposure.


Now you need to present prospects with a great opportunity. For this, you can use an ongoing exchange of emails in which you offer something of value for free or show how much authority your products or services have, or show scarcity as in an offer for a limited time.



Action

The final stage of your sales funnel is getting prospects to take action. You must continue to follow up with more copy, by tracking, and using more email sequences. You’ve only just begun once your funnel is built. The work has only just begun and there is no shortcut.


You can automate your outreach strategy with various programs. The technical aspects of setting up an internet sales funnel include a lead capture page, a sales page, and an autoresponder.


In summary, a sales funnel is a multi-step, multi-modality process that moves prospective browsers into buyers. You’ll need to put in the time if you’re looking to eventually reap the benefits and results. Don’t limit your funnel traffic to one source unless you want your sales to be completely reliant on one platform. These are a few basic steps for setting up a sales funnel for your online marketing.



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by Rahimah Sultan

There are many definitions of a sales funnel on the internet. This article, What is a sales funnel and how is it useful? clears things up a bit. It covers sales funnels, stages, and the benefits of a sales funnel.


            Read: 4 Main Stages For Your Sales Funnel


A sales funnel is a way of tracking and showing your prospects’ conversion rates between pipeline stages. Your sales pipeline is the path your customers take, separated into stages. A sales funnel report is important to any sales strategy.


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by Rahimah Sultan

Anyone who has an online business needs paying customers. In order to convert your website visitors into paying customers, you need to create a sales funnel .


The primary goal for your sales funnel is moving people from one stage to another until they are ready to buy from you.


From the first time your prospects hear about you until the moment of purchase, they pass through different stages of this sales funnel. The journey might be different for each, depending on your buying personas, niche, and the types of products and services you offer.


When designing your sales funnel, you can have as many stages as you want.


Generally, there are four main ones that you need to pay attention to:


Awareness
Interest
Decision
Action


You can read The Beginner’s Guide to a Sales Funnel for the details.



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by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

A sales funnel is the buying process that you use to lead customers or prospective clients through to purchase a product. It is a series of steps within a particular sales model. These steps can consist of landing pages, blog pages, retargeting ads for bringing people back into the loop if they’ve left, and email follow ups.

Simply put, a sales funnel is the journey you take your website visitors through when trying to sell your products and services to them.

The top of the funnel works to attract people, the middle of the funnel is a kind of nurturing process such as getting people on your email list, and in the bottom you’re doing additional follow up.


Here are four main stages for your sales funnel:

Read magnet
Lead magnet
Introductory offer
Core offer


One strategy you can use to create sales funnel opportunities is to send an email to your list asking them what they need help with, a kind of survey. Your subject line can be, “Can I ask you a question?” Then ask the question.

As people respond, track the common issues or problems that are most popular and use them to create a funnel based on those core needs. You can also incentivize responses by saying you’ll pick a certain number of people to receive a one-on-one 15-minute consultation or whatever else you choose. Now you have a way to address their needs and concerns and a way to get to know and better understand them.


Your Read Magnet makes it all about the reader, before ever asking for the opt-in.

Now that you’ve got your funnel, it’s time to warm up your reader. This can be done by using the survey results to start mapping out a blog post that hits on the one struggle most of your audience is plagued with. Go in-depth with the information.

It doesn’t have to be a blog post. It could be a video, podcast or a Facebook live broadcast that you transcribe and turn into a blog post. Make sure this is all related to the overall purpose of your sales funnel. This should link to your lead magnet which has been included throughout the post.


Your Lead Magnet

Now you want people to see your lead magnet. You can do so by emailing your list with a link to the post, posting the link inside your Facebook group, placing it on your social media channels, and driving some paid traffic, among other things.

You want people on your page consuming content and opting in for your lead magnet, which can be:

1) Cheat sheets
2) Checklists
3) Swipe files
4) Buyer’s guides
5) Email courses
6) A recording of a talk you gave
7) Step-by-step blueprints

This is by no means an all-inclusive list. Be creative.


Introductory Offer

Once people have opted in, it’s time for an intro offer that is a relevant low-cost offer you make to a new subscriber once they have joined your list. Offer something that is relevant to your funnel and that is hard to say no to, while you “have their attention.”

Each step feeds into the next without any disruptions to the flow. This avoids losing anyone who might otherwise close the window or delete your email.


A few tips…

1) Keep intro offer below $50
2) The offer should be relevant to your read magnet, lead magnet and core offer
3) It should 10x the value they’ve received in your read magnet and lead magnet
4) It should be offered on the Thank You page once someone opts in for your lead magnet
5) It should not be used as a money-maker, instead use it to change the relationship from subscriber to customer


A few things to offer, among many:

A video course
Done-for-you graphics
Audio course
Mini-group coaching calls
$1 trial for your product or software

Now you sell your intro offer through another blog post. Once someone opts in for your lead magnet, they’re redirected to the post that contains something of real value, while they wait for the lead magnet email to arrive. They can only get this by following the instructions and clicking the link to the new post.

You want to keep the reader engaged while moving them down the page to where you present the intro offer for the first time. Now you’re building trust.


Core Offer

Your core offer has to be a great one. It has to be detailed, value-packed and help your customer achieve a specific outcome, goal or result.

Your core offer can be an online course, high-ticket coaching, done-for-you services, some software, mentorship, a physical product, etc. It’s your call.

A sales funnel gives you leverage and puts you in control to be able to do what you want whether it’s more travel, to stress less about generating leads if you’re selling services or digital products, and growing your business.


You can use these four stages for your sales funnel to move your business forward.

Source: How To Create a Dangerously Effective Automated Sales Funnel


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by Rahimah Sultan

 

 

A sales funnel refers to the buying process that customers are led through when purchasing products/services. It is divided into several steps, which differ depending on the particular sales model.

 

The traditional model used marketing to fill the top of the funnel and sales for nurturing leads through to conversion. This model is still used, although customer behavior has changed. This shift is a result of how much research prospective customers do before engaging with you. If you’re selling a product or service, there are different points of contact between you and the buyer. You combine sales with marketing to ensure that qualified leads get personalized attention when necessary.

 

At the top of your funnel are prospective customers who have decided to connect with you through your lead magnet or sign-up form. Once you have their information, which is usually name and email, you can follow up with them. This starts the process of them getting to know, like and trust you. Now you can begin to tell them about your product/service, because they have opted in to receive more information. As a marketer you have to think about the entire purchasing process from the buyer’s perspective.

 

To set up a sales funnel you need a lead capture page (LCP), a sales page, and a way to follow up with prospects.

 

An Internet Sales Funnel is really a marketing framework that represents the stages from your initial contacts to actual sales. It’s basically a way of funneling prospects into your business and building trust. A sales funnel gives you a single place to advertise. Keep in mind these Aspects of An Internet Sales Funnel when setting up your business.

 

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by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website.

Although there are all kinds of variations, the bottom line is that a sales funnel gives you a single place to advertise. You only need a single list of prospects, a single blog, a single squeeze page, or LCP. You need one place to advertise.

If you have twenty-five different products, you don’t need to try advertising each one. You need a funnel with one defined entry point.


Once people sign up to your list, in time they will find out about everything you have to offer and find something they like and become a buyer/client. You may have two lists – one for those who have purchased and the other for those who have not. But, to start you only need one list.


Building a list is one of the most important things you need to do.

Owning a WordPress dot org blog is the way to get organic (free) traffic. You can place your lead capture form on it and all your products and/or your affiliate merchandise.



Here are three technical aspects of setting up an Internet sales funnel. You need a:

1) Lead Capture Page (LCP)

A lead capture page is a web page you send your traffic to; make your main purpose clear, which is to click on the button and enter their information. Don’t have distractions on the page that keep them from seeing the call to action. You can do an online search for LCP examples to get an idea of how they should look. Your LCP will direct prospects to your sales page.

2) Sales Page

Your sales page will provide a solution to prospects’ problems. You can use a video (bridge video) for an introduction where they can see you. Introduce yourself, relate to them, introduce them to the solution, and then send them to the sales page. Present a sense of urgency; limited time or limited space to bring them to the call to action. You can use the video before or after the capture page. It depends on what and how you’re promoting.

You might be promoting a webinar that shows the benefits of your product or service. In which case, you will have used an LCP to get signups, and then present an offer at the end of the webinar.

Make the bridge video short, concise, and to the point. It’s used to build a rapport with the audience. Then send them to a sales video which will be longer and presents the solutions and benefits to problems they may be experiencing.


The next step is sending them to the sales page, which offers more details of your offer or product. Show your prospects the advantages of having or using it. Discuss the main points in more detail. Don’t list every little detail or feature or button; just the main points that relate to your audience or prospects. If you’re selling for someone other than yourself, the sales pages are usually already done for you.

3) Follow Up

You need a way to contact prospects; an email service to send all the information you’re obtaining from the LCP. This is the backbone of your funnel. This is where you send all the information from the capture page. You can search the Internet for such services. You want to continue to build rapport with the list of people you now have. You want to continue to build on your interaction with them. Do this with an email service which provides an autoresponder. This is the backbone of your sales funnel.

With an autoresponder, you can set up follow-up emails for whatever you wish and for as long as you want. You can set these messages to go out at certain intervals and for whatever period of time you wish. If you have something special to offer at any point, you can send a broadcast just for that.

You’ll be well on your way to online business success using these 3 Technical Aspects of Setting Up An Internet Sales Funnel: A lead capture page, a sales page, and an autoresponder.

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by Rahimah Sultan
 

 
 

In his article Why Your Sales Funnel Sucks Lemons, Brian Carter says, “If you sell online, or market for leads online, you definitely have a sales funnel. You may not know what your sales funnel is, but you have one.

 

The question is: how effective is your funnel?”

 

Brian covers the 5 most common mistakes businesses make with their digital sales funnels. They are: too many steps, not getting enough people into your funnel, keeping it too private, only one idea per funnel segment, and being so inbound that you don’t close the sale.

 

Read more…
 

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by Rahimah Sultan

 

Are you totally new to online marketing and have no clue how to start? Some people start out with affiliate marketing as they have not decided what area to focus on or a niche, or even if they want to pursue a business of their own. As an affiliate marketer you will get some experience at advertising online and building a marketing funnel or an internet sales funnel.

 

Soon you will probably want to consider building a business of your own so that you have total control and make all the income instead of building someone else’s business. With the proper information and training you can do just that. You can learn how to build a full-time, long-term business for next to nothing and have the tools to do so while continuing to be an affiliate marketer.

 

To conduct your own business online you will need to set up a site such as a blog. To do this choose a domain name and a hosting company. Once your site is set up you will need to advertise to get visitors by using a lead capture page—a way to get people to opt in to your email list. This system then becomes an internet sales funnel. Once you have decided on your product or service you will have this list of interested prospects to sell to. You will need an autoresponder to maintain contact with your list.

 

You can develop your own product or service and advertise it with your lead capture page (LCP). You may have a physical place of business that you can bring online and make that the focus of your website. Use the business name as your domain name and proceed from there.

 

You may want to use drop shipping for your physical products, or you may want to be a reseller for others and need contracts. I used this for step-by-step assistance with setting up An Internet Sales Funnel using a blog and tying everything together for business.

 

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by Rahimah Sultan

 

In James Stone’s article, Building an Internet Sales Funnel for Your Products, he starts with the question, “What is a sales funnel?” In his discussion he points out the benefits of setting up a sales funnel for your business. A sales funnel, which can be used in almost any business, gives you a single place to advertise, and you only need one list, one blog, and a single squeeze page.

 

You need a place (funnel) to advertise that has one entry point for all your products and/or affiliate products. Once people are on your list, they will find out about everything you have to offer, and hopefully become a customer at some point.

 

You need a WordPress blog that will be working for you all the time to bring in organic traffic, which is free traffic. You use an autoresponder and your squeeze page, which builds your list, to automatically let your prospects know everything you have to offer.

 

A sales funnel for your business is a single blog for which you write useful material to attract internet traffic. Posting quality material to your blog on a regular basis brings this free traffic to your site (blog).

 

Doc Stone says, “You know, it will be a lot of work at first to get this built. But once it’s built, life gets a lot easier. You really can spend just a few hours a day tweaking your system and doing your marketing.” (Read Article)

 

Click here for information on setting up A Sales Funnel for Your Business.

by Rahimah Sultan

 

So you want to make money online from home. Where do you start?

 

Well, what do you like to do? What are your hobbies? What do you spend time on every day that you love doing? If you want to do what you love doing and also make serious money doing it, then start planning a way to get it out to the public. Consider using a blog to monetize your hobby which has now become your business.

 

You must be able to visualize the business growth. Think big. Don’t put any limitations on your business. It should be scalable and grow large enough to support what you want out of life. In other words, have a clear vision of how you want to make money online from home – a clear picture of what your business will look like. Only then can you truly move forward and make progress. Think what life will be like in the future. Don’t just start something because everyone else is doing it and it looks like you can make some money.

 

Once you have the big picture begin with small steps. Decide what strategies you will implement to reach your long-term goal. Will it be article marketing or something else. Pick one strategy and use it in the beginning. When you start getting the results you want from that one, you can add another.

 

Always remember that earning money online is simple but not easy. You must show up to your job daily and consistently put in the work to get results. Your business is your job and showing up to work constitutes 99% of your success. So plan your work and work your plan to make money online from home.

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