Archive for the ‘Marketing’ Category

May 18th, 2017

Marketing: Getting Your Business Noticed Online

by Rahimah Sultan

 

photo from blog

 

While sharing information about your brand, products or services, you have the opportunity to develop an honest bond with customers who are left feeling good about purchasing from you.

 

The smart online marketers build stronger business brands to stay high in the search rankings by building trust, sharing quality content, link building, using social media, and using SEO.

 

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May 4th, 2017

Internet Marketing Training

by Rahimah Sultan

 

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When developing a marketing strategy, you need to first develop customer personas. You need to ask some questions:

 

 

*What are your customers roles?
*Do they have decision-making authority?
*What are the demographics…

 

Every marketing strategy should start with your customer base. Who are the people using your product? What do these individuals value, what do they feel, what products are they currently using, and what will it take to sign them on as paying customers?

 

Marketing is about human-to-human relationships and can happen through any online or offline medium. At the end of the day, your customers probably won’t remember whether they found your company through a click on a Facebook ad or through a referral from a friend.

 

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March 22nd, 2017

25 Tips for Content Marketing

by Rahimah Sultan

 

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Content marketing is a type of marketing that involves sharing online material such as videos, blogs, and social media posts. It is the art of communicating with your customers and prospects without selling, and is intended to stimulate interest in products or services.

 

With content marketing you’re delivering information that makes your buyer smarter. Great quality content, for your audience, should be useful and solve problems. The underlying principle is the belief that if we, as businesses, deliver consistent, ongoing valuable information to consumers, they will ultimately make purchases.

 

The 25 tips for content marketing are found in the article 25 Content Marketing Tips Every Marketer Needs To Know.

 

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November 19th, 2016

Marketing: Engagement With Social Media Content

by Rahimah Sultan

 

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It’s not always easy to engage your online connections. You have to have a desire to hear what others want to say.

 

Engagement ideas include asking questions, sharing interesting and funny content, and letting people know who you are.

 

Once you have managed to engage your target audience, it is no small challenge to keep them engaged. As long as you are committed to them, you will be successful.

 

Read Michael Cohn’s Sharpening Engagement With Your Social Media Content here.

 

Use This System and Stay Engaged With Your Audience
 
 
 
 

October 1st, 2016

Content Marketing: Three Essential Elements

by Rahimah Sultan

 

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Three essential elements are needed for creating great quality content for your audience. Your content has to be useful and solve problems, and it needs to show them how to do something.

 

It should be interesting and written in a personable way. Show your personality as opposed to writing like a professional and just stating facts.

 

Read the article here

 

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August 13th, 2016

Online Marketing: What Is It?

by Rahimah Sultan
photo from blog

 

Online marketing is using the internet, to reach people, to spread the word about you and your company’s products or services.

 

It is doing anything you can do online to get more people seeing what you have to offer and to get them to eventually buy from you.

 

Online marketing is a broad category with several sub-categories that include SEO, SEM, content marketing, social media marketing, PPC advertising, affiliate marketing, and email marketing.

 

SEO is the process of using certain words (keywords) in your online content to enable search engines to pick it up and show it as a top result for anyone searching for those words.

 

SEM is paid. Whereas SEO is used for organic searches, you can pay to get hits to your site which will get you top ranking in search engine results.

 

With SEM you have to have a paid product or service in order to do well or you will not be able to afford the cost. Do not use this method when starting out online and offering free content.

 

Content Marketing is a method focused on creating and distributing valuable, relevant, and consistent content to a particular audience with the intent of an ultimate profitable customer action.

 

Social Media Marketing is done on hundreds of social media networks. You have to choose the platforms that work best for your type business. The context must fit the platform.

 

Pay Per Click (PPC) advertising is just that. You pay for each click received on your ad. It’s similar to SEM which is only one special type of PPC advertising.

 

Affiliate Marketing is directly communicating with your audience and customers. You can easily engage directly with your customers with this form of marketing, and it’s a great way to sell products and services.

 

Email Marketing is used once your customers have given you permission to contact them. You can email them at any time, providing value and asking them to buy when the time is right.

 

With the power of the internet and these forms of online marketing you can work from home after your day job or on weekends to build a very profitable business. As with anything worth having, you must be willing to put in the work.

 

For a more detailed article on this subject read this.

 

Communicate with your customers

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June 9th, 2016

Content Marketing Strategy

by Rahimah Sultan

 

photo from blog

 

Content marketing is the art of communicating with your customers and prospects without selling. Instead of pitching your products or services, you are delivering information that makes your buyer smarter. At the core of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to consumers, they will ultimately reward us with their business and loyalty.

 

The elements of a successful content marketing strategy are creativity, spontaneity, improvisation, and experimentation.

 

Read Jason Miller’s The Miles Davis Approach to Content Marketing Strategy for the parallel between Jazz and content marketing.

 

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March 10th, 2016

Keeping Your Email Marketing Out of Spam Folders

by Rahimah Sultan

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Email marketing is a great strategy for reaching potential and existing customers. Done correctly, it is a timely, cost-efficient manner to promote your products and services to a large audience.

 

Some methods for keeping your email marketing out of spam folders are: the use of optin forms, careful wording, using quality content, including your contact details, and having a way for people to unsubscribe from your mailings.

 

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February 18th, 2016

3 Essential Elements of Quality Content Marketing

by Rahimah Sultan

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Three essential elements are needed for creating great quality content for your audience. Your content has to be useful and solve problems, and it needs to show them how to do something.

 

It should be interesting and written in a personable way. Show your personality as opposed to writing like a professional and just stating facts.

 

According to an article from CopyBlogger, good content must have the ‘cookie factor.’ “Include enough that you’re always training your audience to open your email, read your blog posts, and pass along your special reports. You’ll find that the more you reward them, the more they reward you.”

 

You can find more tips here.

 

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October 28th, 2015

15 One-Sentence Chunks of Online Marketing Advice You Can Use Today

by Rahimah Sultan

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In his 15 One-Sentence Chunks of Online Marketing Advice You Can Use Today, Jonathan Long took five popular online-marketing options — search engine optimization, local SEO, pay-per-click, content marketing and social media — and wrote down the first three one-sentence pieces of advice that came to mind.
 

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