Archive for the ‘Marketing’ Category

January 18th, 2018

Internet Marketing Without a Website

by Rahimah Sultan

 

photo from blog

 

If you want to market online and don’t want to build and/or maintain a website, there are plenty of opportunities to earn money online as an affiliate marketer – no website or blog required. Following are 3 options.

 

Forums
Whatever your niche, you should interact with like-minded individuals on forums and blogs. In forums you can put your affiliate link in the signature line, and on blogs place it in the comments.

 

When starting out in forums, you must follow the rules which will be stated, and you must interact and add helpful content. Don’t start mindlessly posting your link. That is spamming and you will be blocked.

 

Some forums don’t allow affiliate links in the signature, especially if you’re a new member. So, you can purchase a domain for your affiliate link. That way when a visitor clicks on your domain it will redirect to your affiliate link. This makes you look very professional, and you can use the domain in other places as well so that people get to know you. The more active you are in the forum, the more likely people are to view your affiliate link/signature. Warrior Forum, Digital Point, WickedFire, and Marketing Checkpoint are affiliate marketing forums.

 

For an affordable domain provider I recommend GoDaddy or Namecheap.

 

Hub Pages
HubPages is a popular revenue-sharing site that’s a great option to try your hand at affiliate marketing in a subject with which you’re familiar. Users create ‘Hubs’ that are filled with useful content, videos, polls, and other category-focused information. You’ll have hundreds of topics to choose from, ranging from art and design to weather.

 

Besides flexibility in sharing, HubPages has affiliate programs built right into their platform. As a ‘Hubber,’ you can easily take part in the HubPages Amazon Program and their eBay Program. This means you can create hubs that are almost instantly set up to be monetized!

 

Since HubPages is built on user-generated content, the more helpful your content the better your chances of attracting an audience. As your audience grows, you’ll stand a greater chance of making money if you’re sharing genuinely helpful content that links to products readers will like.

 

Note: Some areas do not allow affiliating with Amazon, due to multiple tax rates within the state.

 

Social Media
Social media offers a free way to share your affiliate link. You can place the link in your Bio, then create valuable content for your followers, and encourage them to visit your Bio link.

 

You can do this on Twitter, Facebook, and Instagram, to name a few. But remember, since you don’t technically own your social media accounts, you must follow the rules of each site regarding affiliate links.

 

No matter where you decide to promote affiliate links, you should always provide valuable content first and foremost and only include affiliate links when it makes sense. It’s also a good idea to use affiliate links only occasionally. Not everything you create should be for the sole purpose of making a sale.

 

Of course there are plenty of opportunities to earn income online without building and/or maintaining a website, but forums, HubPages, and social media offer you a great place to start.

 

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January 7th, 2018

Marketing: 10 Tips

by Rahimah Sultan

 

photo from blog

 

I thought tip number five in this article would be a good introduction.

 

Blog posts are the bread and butter of any company’s online marketing – but it gets better from there. A good blog post can be extended to an e-book, shortened into a series of videos, parceled out into infographics, and much more. Each different format gives you the opportunity to reach new prospects and build your brand’s thought leadership chops. All this and you save time.

 

You can read the Top 10 Internet Marketing Tips for Your Small Business for all the information.

 

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October 15th, 2017

Three Online Marketing Tips

by Rahimah Sultan

 

photo from blog

 

There are many online marketing strategies you can use that include search engine marketing, social media marketing, and email marketing.

 

As online marketers, we understand the absolute importance of promotion. Marketing is the lifeline…

 

Read the entire article here.

 

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September 22nd, 2017

Marketing: 3 Tips for Success

by Rahimah Sultan

 

photo from blog

 

In today’s ever-changing marketplace, it is not enough to have a website. A successful home business requires online marketing strategies the same as an offline business. For your marketing success you must engage in effective marketing to get new customers. In order to achieve your business goals you must establish a budget and master online marketing skills. Here are…

 

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June 24th, 2017

Writing New Content Easily

by Rahimah Sultan
photo from blog

 

Your content marketing strategy must begin with articles as the base. You can put them on your blog or publish them in article directories. It’s preferable to place them on your blog. Whichever you choose, you need to first create them. You can use the following as a guide to writing new content easily.

 

Generally, people will start with an introduction, list a few points, and write a conclusion. But that presents a problem if you’re stuck. So start with the end, the conclusion. What is it you want people to do as a result of having reviewed your content?

 

You include a call to action (CTA), but you must ask yourself why anyone would want to take action in the first place. If you don’t have a good answer then the chances that anyone else will are next to nil.

 

You have to start with the end in mind. Give people a reason for wanting to see what you have to offer. Tell them what it can do to help them solve a problem. Discuss some key points that lead to a logical conclusion.

 

You want to peak their interest so they’ll follow through and click on that link which leads to a free gift for joining your newsletter or sends them to a blog article that can help with something they’re struggling with or whatever you’re wanting them to take action on.

 

First, make an outline using your key selling points. This outline is simply a few key things jotted down for your benefit. List the main point and write a couple of lines about it, then go to the next important point and do the same. Use three or four key ideas.

 

Your outline should look something like this:

 

The problem – Don’t know how to…

My widget solves that problem by…
a)
b)
My widget solves the problem (how?)
a)
b)

 

Click here (CTA link) to check out the widget

 

You’re working backward, in no particular order, and listing the main points. Be sure that each bullet point and subtext leads logically to the next thing, and that in turn leads the reader to take some sort of action.

 

What would the reader need to feel in order to click on your link? Your conclusion needs to make people feel obligated to do what you say to get what they want.

 

When you finish discussing your points or ideas, the conclusion should make perfect sense.

 

Writing new content easily can be simpler than you think when you follow this approach of starting with the end in mind and logically laying out your key points to lead people to where you want them to go, i.e., your CTA.

 

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June 9th, 2017

Four Reasons To Have Your Business Online

by Rahimah Sultan

 

photo from blog

 

You’ve got customers coming into your business every day and they are buying your products and services. Or you may be just starting a new venture. You might think the Internet is too complicated. You’re already too busy. So why do you need an online business? There are four reasons to have your business online that will probably make you reconsider.

 

Cost

 

With a traditional brick and mortar business, you have overhead costs for the space, stock, and staff. You can run an online business with just one person, a computer and Internet access. Setting up an online business requires a website. You’ll have to purchase a domain name and hosting which will cost a minimal amount – less than $50. You can do an online search for these and comparison shop.

 

Audience

 

You can potentially reach millions of people on the Internet, and target a specific audience to whom you can sell directly. These are prospects looking for your products and services.

 

Hours of Operation

 

With your online business you’re available 24 hours a day, seven days a week. Since you’re working from your computer you can be available when you choose, sell products and take customer inquiries at any time of day or night, because you’ll be using automated systems.

 

Products

 

You don’t have to have your own products to sell. In a brick and mortar operation, you would buy stock from a manufacturer or wholesaler and then sell it. With an online business you don’t have to buy product or worry about delivering the product or sorting out the payment systems.
The product owner takes care of all that. This business model is known as affiliate marketing. It’s a good place to start when you’re new to online business.

 

You need a good business plan that incorporates your final goal and the steps to reach it.

 

Online marketing is using the internet, to reach people, to spread the word about you and your company’s products or services. It’s doing anything you can do online to get more people seeing what you have to offer and to get them to eventually buy from you.

 

In summary, the four reasons to have your business online are no overhead for a brick and mortar space, it’s cost effective, you can reach millions of people, No set hours of operation, and you can sell other people’s products as an affiliate marketer.

 

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May 18th, 2017

Marketing: Getting Your Business Noticed Online

by Rahimah Sultan

 

photo from blog

 

While sharing information about your brand, products or services, you have the opportunity to develop an honest bond with customers who are left feeling good about purchasing from you.

 

The smart online marketers build stronger business brands to stay high in the search rankings by building trust, sharing quality content, link building, using social media, and using SEO.

 

Read more

 

 

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May 4th, 2017

Internet Marketing Training

by Rahimah Sultan

 

photo from blog

 

When developing a marketing strategy, you need to first develop customer personas. You need to ask some questions:

 

 

*What are your customers roles?
*Do they have decision-making authority?
*What are the demographics…

 

Every marketing strategy should start with your customer base. Who are the people using your product? What do these individuals value, what do they feel, what products are they currently using, and what will it take to sign them on as paying customers?

 

Marketing is about human-to-human relationships and can happen through any online or offline medium. At the end of the day, your customers probably won’t remember whether they found your company through a click on a Facebook ad or through a referral from a friend.

 

Read more

 

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March 22nd, 2017

25 Tips for Content Marketing

by Rahimah Sultan

 

photo from blog

 

Content marketing is a type of marketing that involves sharing online material such as videos, blogs, and social media posts. It is the art of communicating with your customers and prospects without selling, and is intended to stimulate interest in products or services.

 

With content marketing you’re delivering information that makes your buyer smarter. Great quality content, for your audience, should be useful and solve problems. The underlying principle is the belief that if we, as businesses, deliver consistent, ongoing valuable information to consumers, they will ultimately make purchases.

 

The 25 tips for content marketing are found in the article 25 Content Marketing Tips Every Marketer Needs To Know.

 

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November 19th, 2016

Marketing: Engagement With Social Media Content

by Rahimah Sultan

 

photo from blog

 
 

It’s not always easy to engage your online connections. You have to have a desire to hear what others want to say.

 

Engagement ideas include asking questions, sharing interesting and funny content, and letting people know who you are.

 

Once you have managed to engage your target audience, it is no small challenge to keep them engaged. As long as you are committed to them, you will be successful.

 

Read Michael Cohn’s Sharpening Engagement With Your Social Media Content here.

 

Use This System and Stay Engaged With Your Audience