Thursday, June 16th, 2016

Email Marketing Done Right

by Rahimah Sultan

photo from blog

 

Email marketing is all about building trust and relationships. There are rules that have to be followed, known as the Can-Spam rules, which state that no unsolicited emails can be sent to individuals. You can Google CAN-SPAM for a list of dos and don’ts. You want your email marketing done right.

 

So, you have set up your business and you need to let the world know. Just how do you do this?

 

You set up a lead capture page (LCP), which is also known as a squeeze page or splash page, and advertise it. When people see this page and opt in they are automatically added to your list. Now you can start building a relationship with the pre-written follow-up emails in your autoresponder that are scheduled to go out automatically at specified intervals.

 

Each email gives a little bit of information about your product or service. Make them short and to the point. Talk about how your product will make their life easier, what it will do for them. Remember, your goal is to build a relationship based on trust so people will buy from you and maybe become a repeat customer. Do not sell, sell, sell in every email.

 

Although it will take commitment, work and persistence to build your list, you must do it yourself. Build your own list.

 

Do not buy lists. They are made up of people who have never heard of you or your company. Think like a customer. Would you buy from someone you have never heard of and know nothing about?

 

Put your customers first by giving them helpful information and tips before referencing your products or services. Email marketing is not a get-rich-quick solution, although it can be a fast way to reach thousands of customers.

 

Email marketing done right is all about giving your customers useful information and building trusting relationships.

 

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