Sunday, December 3rd, 2017

The Truth About Content Marketing

by Rahimah Sultan

 

photo from blog

 

Content marketing today appears much different than it used to look. There are new tactics, trends, data, and content tools that have transformed our approach, and it’s easy to forget the core purpose of content. There are several things that all brands, marketers, and industry leaders need to know about content marketing today.

 

It takes effort, you have to be consistent, social media is not the only way to distribute content, plugging your products is not its only function, your blog can’t do it alone, it fuels and offers PR opportunities, and you have to walk before you can run.

 

John Hall details these points in his article The Truth About Content Marketing And What Brands Need To Know

 

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