Saturday, May 21st, 2016

Writing An Effective Autoresponder Series

by Rahimah Sultan

photo from blog

 

An autoresponder is a series of email marketing messages that get sent to subscribers in the order you choose and at the times you want.

 

An autoresponder can be the welcome message a prospect receives when signing up for your free report on woodworking, a three-part series on mango dessert recipes or a 10-day email course that tells people how to declutter their homes quickly and easily.

 

You do not want to stop with the welcome email. The smart move is to create a longer series of autoresponder messages.

 

Autoresponders:

 

Allow you to continually show your best content.
Allow you to deliver the same high-value experience to every new subscriber.
Are great places to mention related offers without sounding dodgy.
Allow you to slowly build trust with your audience and make sure your new subscribers do not forget you.

 

Use your autoresponders to:

 

1) Share a bit (do not over share) about yourself and your business journey.
2) Offer tips to your subscribers that they can implement immediately to help them.
3) Ask questions of your subscribers as to what related challenges they may have or how they found your site, and have them reply to your emails.
4) Offer them a short list of resources such as blogs, books, online tools, etc. that will help them meet their goals.

 

Deliver your emails via the autoresponder function of your email marketing program.
Write the best content you can for your autoresponder. The time you put in now can continue to grow your business in the future.

 

If someone joins your email list, it’s likely he or she will also want to connect with you on his or her favorite social media platform. So, share other ways to connect with you.

 

Before you start writing, make a short outline of how many messages you want to include and how far apart they should be delivered. This outline will keep you on track as you write the entire sequence. Begin with three to five emails.

 

Once you have written your emails, queue them up in your email service provider, and then test the series to make sure everything works properly.

 

Once you have completed the above, you can send visitors to your opt-in form and start getting subscribers.

 

The autoresponder’s most important function is to take people who are curious about what you do and turn them into raving fans. Email provides you the most direct line of communication for conversion to sales.

 

Good email content deepens your relationship with your audience through effective subject line writing (which get your messages opened); your distinctive voice (which gets your messages read); and delivering quality, niche-specific content your prospect needs and shares with others (which inspires referrals and word-of-mouth).

 

These tips will help you in Writing An Effective Autoresponder Series.

 

Autoresponders: Getting Started Click here for yours now

 
 

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2 Responses

Good article Ms. Sultan… I find writing an autoresponder series to be an onerous task at best. The pointers you bring up are a helpful starting point when you start writing a series out. It can also be helpful to have an end goal in mind when you write a series. Thanks… I look forward to reading further post here.


May 22, 2016

Thank you Ralph. I appreciate your comments. You’re absolutely right.
Having an end goal in mind is the way to approach any project. 🙂