Tuesday, July 7th, 2015


by Rahimah Sultan

photo from blog


Educated buyers want help and expertise. If you have something compelling to say and you market those ideas then you can increase your credibility and build an audience that will listen to you. A blog or newsletter is a great way to get content to your audience. Decide who that is and start jotting down helpful, instructive advice to make life easier. Use visual, insider and “wacky” content.


It’s called content marketing. You’re on the receiving end every day. If you need examples, check out all those helpful tips and articles in your email box and social media designed to make you stop, click, read, and act.


Although this article was written by Mike McCarron who is the transportation industry, it is information that all marketers can use. Read more…


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