Archive for the ‘Marketing’ Category

October 25th, 2021

Avoiding Burnout While Working From Home



by Rahimah Sultan





Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.



What is burnout?

Burnout is the accumulation of work-related stress coupled with continued pressure to perform at an increased level over time without sufficient breaks and downtime.


What are the signs of stress?

1. Fight response

People who have a fight response to stress may have increased irritability and anger. They may have an urge to lash out, raise their voice, be accusatory toward others or the situation. This response can also show in their physical demeanor such as tightening of parts of the body and muscles, and high blood pressure.



2. Freeze response

The freeze response is manifested in an inability to concentrate, the mind freezing or locking up, brain fog, and forgetfulness. Those suffering this response may be avoiding certain situations and distancing themselves from others, and are becoming demotivated at work and in other parts of life.



3. Flight response

The flight response can cause people to become restless, fidgety, and unable to sleep. People suffering this response to stress may be having anxiety-like symptoms, such as a tight chest, affected breathing, stomach pains and excess sweating.




How do you manage stress?

If you notice any of these symptoms, it’s important to manage them as quickly as possible in order to avoid burnout and to keep your brain and body functioning in a healthy way.

Following are some things you can do to avoid burnout.


Sleep

Establish a consistent bedtime routine, so your body and brain know when to start winding down. Go to bed and wake up at the same time every day.

Do not exercise, use caffeine, nicotine or alcohol for a half hour before going to bed, and limit blue light exposure from mobile devices. This will improve sleep and good quality rest.


Exercise and movement

Aerobic exercise will pump endorphins through the body, reducing stress. And, physical activity leads to positive physical effects, such as improving cardiovascular, digestive and immune health and can protect the body.

Do not over-exercise. Exercising too much and too hard without adequate recovery can add to the burden on the nervous system. Those who like to do intense exercise might want to do less to give their nervous system more recovery time. Choosing other types of exercise like walking, yoga, and pilates instead of some of the more strenuous workouts during the week, can be beneficial.

Along with exercise, daily pick-me-ups such as spending 10 minutes in a park or the garden can be beneficial in minimizing stress. Fresh air and greenery are instant mood boosters that do not require putting time aside like a long, strenuous workout. These also provide the necessary regular breaks from work and help avoid burnout.


Journaling

Reflecting through writing is an effective way to manage stress, since it encourages you to explore the cause of your stress. It’s a good way to gain a deeper understanding of stress by putting it into words and then working to improve the root causes of negative stressors.

Reflecting will also provide the tools to mindfully treat stress triggers, rather than simply managing the symptoms of the stress. This will reduce overall stress as problems are solved and removed, leading to greater long-term confidence and avoiding burnout.


Take a break from technology

While on a morning walk before starting work or while attempting to wind down after dinner, we can be tempted to check messages and emails. Thus, the home office space becomes blended into the living space. This constant exposure to work-related technology can have psychological consequences and lead to an inability to switch off.

Social media can lead to distraction and prevent you from getting tasks done, and this can lead to work backlog, and ultimately contribute to burnout. Set clear parameters for work time.

Be conscious of how much time you spend on social media and look for ways to reduce this.


Maintaining Social Connections

Control what you can. Feeling like you have no control over your situation is another common burnout contributor.

It’s very powerful to accept that you cannot control certain things, and work on what you can.

Try some relaxation techniques, from breathing to mindfulness, which engage the parasympathetic nervous system.

And you can always share your concerns and fears with your trusted social connections.


Prioritize and plan

Regularly step back and look at what needs to be done in order of priority, and direct your energy accordingly. Do not let the small, less-important tasks overly absorb your limited energy.

Look at the big picture and make a plan. Then break the plan down into smaller tasks that you can direct your energy toward on a day-to-day, week-to-week basis, until you feel like you’ve got things under control.

At the beginning of the day write a to-do list. At the end of the workday look at what you achieved to remind yourself of how much you do and recognize what you can let go of.

Remain focused and don’t be afraid to say ‘no’ to things that distract from your plan.

When you have the tools to recognize and manage stress and burnout, you can take control and manage many of the variables that can contribute to this. Stress and burnout are something that we all experience at various stages in our lives, but we have inner resources such as adaptation skills and resilience.

So, the first step in avoiding burnout while working from home is recognition and then taking the necessary steps to alleviate it.



Your Autoresponder and More






September 27th, 2021

Using Digital Marketing For Your Business

by Rahimah Sultan





Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.



What is digital marketing?

Digital marketing is the act of selling products and services utilizing the internet through social media, SEO, email, and mobile apps. It’s basically any form of marketing involving electronic devices. It can be done online and offline.

For a well-rounded digital marketing strategy, both online and offline are important.


Why does digital marketing matter?

Digital marketing matters because that’s where the attention is. Google and Facebook control more eyeballs than any traditional media company.


There are four main categories of digital marketing:

1. Enhanced offline marketing

This type of marketing is entirely offline but is enhanced with electronic devices.

An example is restaurants using iPads for customers to create orders.

When you walk into an Apple Store these days you see people leaning over iPads, Macbooks, and iPhones.


2. Radio marketing

Radio marketing was introduced to the world by Guglielmo Marconi who transmitted the first wireless signals. While it took a few years for radio to reach the general public, people realized they could use it for selling.

This was the birth of digital marketing.

In recent years, radio moved to having hosts read a script you or they have written that promotes your product.

To set up a sponsorship find your local radio stations with a Google search. The stations should be able to provide data to help you select the right audience whose reflects your company’s target demographic.

For example, if you’re promoting infant car seats, you want to find a radio program whose average listener is female between the ages of 24 and 40.


3. Television marketing

Television marketing is the industry where the most money is spent each year. The average American 18 and older spend more than four hours a day watching TV. This includes shows that are streamed.

TV in the form we knew is dying out. If you plan on doing offline digital marketing, It’s best to “spend your time and money focusing on a marketing platform or channel of the future.”


4. Phone marketing

More Americans are using their phones to access the internet than desktop PC or laptop.

Every phone has two apps – calling and texting.

You can do cold calling (trying to sell people a product with no prior contact), although you can’t scale as on social media or with email.


Marketing via texting works better.

If you’re a restaurant, you can offer special deals, coupons, and discounts to get more customers and turn walk-ins into regulars.


Pharmacies use text reminders, as customer service, to alert customers when their prescription is ready to be picked up.


You can use QR codes for customers to access your webpage. There’s no special app needed, since all you need to do is scan the code with your smartphone to open the page.


The internet is not the only place for marketers to have success today, although every marketer will, eventually, have to master online marketing.


The offline and online marketing worlds are running into each other. Devices such as refrigerators, ovens, and even billboards are all being modernized to leverage digital media.


Using a few of these offline marketing tactics can help you avoid putting all your eggs into one basket and help diversify your lead generation beyond social media, content marketing, and such.



Your Autoresponder and More





August 3rd, 2021

Effective Copywriting for Your Content Marketing






by Rahimah Sultan



Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.


What is copywriting?


Copywriting is the skill of convincing your readers to take a particular action. That could be making a purchase, subscribing to your email list, or calling you for more information.


The most important copywriting skill in your content marketing is crafting headlines. If you have a great headline, the better the chance of getting what you’ve written read by a larger percentage of individuals.


Writing a great headline alone doesn’t guarantee success of your copy. What you offer in the headline still needs to be appropriately satisfied with your content or your offer.



If you have great body content with a bad or even marginal headline it’s probably not going to be read.


The late copywriter Clayton Makepeace said you should ask yourself the following six questions before you start to write your headline:

1. Does your headline offer the reader a reward for reading?

2. What specifics could you add to make your headline more intriguing and believable?

3. Does your headline trigger a strong, actionable emotion the reader already has about the subject at hand?

4. Does your headline present a proposition that will instantly get your prospect nodding his or her head?

5. Could your headline benefit from the inclusion of a proposed transaction?

6. Could you add an element of intrigue to drive the prospect into your opening copy?


These six questions, combined with the framework of the following four “U”s, provide an excellent foundation for writing outstanding headlines:

Your headlines, sub-headlines, and bullets should be USEFUL to the reader,
provide a sense of URGENCY,
convey the idea the main benefit is somehow UNIQUE, and
perform all the above in an ULTRA- SPECIFIC way.


Use your own voice in copywriting. You can be absolutely professional while being warm and likable.


Always check your writing for common grammar mistakes that damage your credibility.



What else do you need to consider in your content marketing copy?



Among the things you should consider in your copywriting are the types of copy:


1.  Plain copy

It’s a straight forward clear-cut presentation of the facts and benefits of your offer. It’s the most basic approach and introduces your product without gimmick or flair.

You’ll give a prospect the needed information to make an informed decision about the product.

2.  Storytelling copy

People love a good story.

We like hearing about interesting people who have overcome challenges that we can relate to.

You can use this storytelling technique in an email series, on a landing page, or in a short video. Whatever the format you’ll include four basic traits:

Opening – Show how the character of the story had a normal life until something happened to destroy that.

Conflict – Show how his/her life was threatened if they didn’t respond to the problem. What did the journey look like as they undertook the challenge?

Dialogue – Introduce a conversation about the journey.

3.  Conversational copy – In this style of copy you write as if you’re having a conversation with a prospect.

The language is like that of a salesman sitting down with a customer for lunch. Something that begins with I know how you feel or I can relate to a, b and c.

4.  Imaginative copy — You can ask your target audience to imagine life a certain way, what it would feel like to be a successful travel writer, or to pretend what it would be like to live the life of their dream.

Then you present them with a picture of themselves achieving that ideal life by way of a certain product.

5.  Long copy – The premise behind long copy is “The more you tell, the more you sell.” These ads convert well.

Since you’re not in front of the person, you have one chance to convert the reader. You should use bullet points to help ensure your most important details stand out.

When you’re following the basic rules of content marketing, remember that you don’t have to present all of the facts and benefits upfront.

You can use your email autoresponder to turn long copy into short easily-digestible snippets and reveal the presentation over a period of weeks.

6.  Killer-Poet copy – Your objective is not to convince your audience how smart you are. The goal is to educate and sell with your copy, and to do it with style.

Killer-poet copy sees writing as a means to an end (making a sale), and the ad as an end in itself (beautiful design and moving story). The killer poet combines style with selling. Creativity with marketing. Story with a solution.

7.  Third party endorsement copy

Third party endorsements can help you sell your products.

It’s really effective to position your sales argument as direct communication between the company founder and his or her customer.

With this down-to-earth approach, the playing field is leveled. It signals to the customer that the CEO is not just some remote figurehead who’s only interested in profit, but is someone who cares.

8.  Frank copy – Sometimes copy will point out the negatives of a product and lets you know some work will be required before the benefits show.

This builds trust. When your readers trust you, they will be much more likely to believe you when you point out the good qualities of your product.

9.  Superlative copy – Sometimes you can make unusual claims like a revolutionary material making investors rich.

You must be able to provide evidence of what you say. Your proof can be in the form of statistics, testimonials, or research. It’s best to use all three.

Usually, it’s best to avoid all hype.

10. Rejection copy — tries to stop people from being interested in your product.

This copy challenges the reader with the idea that only a select set of people are invited to use the product which could be a particular credit card or a particular group of people.

This is startling to readers as they don’t expect to be turned down.

This approach taps into our sense of wanting to belong. It touches our sense of pride and produces curiosity. We think, “They don’t dare… Watch me.”



Often several of these techniques are combined into one ad.



Whether you’re a company CEO, a copywriter, or a tailor, there’s a copy form for you.



For effective copywriting for your content marketing, consider using some of these tips in your next ad.



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July 5th, 2021

How Do You Set Up A Blog?

by Rahimah Sultan







Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.



In my last article we covered what to do before you start blogging.


Now, you need to actually set up your blog.


How do you go about setting up a blog?



1. The first step to setting up a blog is picking the right topic.

For a personal blog you’re only concerned about enjoying the topic and having fun.

But, if you want to create income you need a winning blog topic.

Don’t try to be unique or clever. Pick a topic that has an existing audience and popular blogs already competing for the audience attention.

Who will link to you if there is no competition? Where will you get your audience? How will anyone find you?



2. The correct blogging platform is vital. To test the water you can start with a free blog at Medium.com and check ideas for viability. (A suggestion only. No compensation for me.)

When you’re ready to build an audience and make money online, use self-hosted WordPress.

That’s WordPress.org NOT WordPress.com

You can check out the difference here.



3. Now, decide on a domain name. Make a list of topics that interest you. These could be topics you think might be profitable, hobbies, or something random you’ve read about.

When your list is complete, check out these questions:

Do blogs on this topic have a Facebook page with more than 10k fans?
Do any blogs on this topic more than 50k followers on Twitter?
Does Amazon have any books with more than 30 reviews on this topic?
Are there any Google ads when you search for words and phrases related to this topic?
Do any words or phrases related to this topic have more than 100k searches in Google’s Keyword Planner tool?

If the answer to these questions is yes, you’re good to go.


Your domain name needs to represent your audience, a specific topic, and a benefit. For example:

Name the Audience.   TheBlogStarter.com

Name the Specific Topic.   TechRadar.com

Name the Benefit.   MakeALivingWriting.com


Once you’ve made a decision on your domain name, you need to check its availability and purchase it through a domain registrar. Any one of the following would be a good choice, and the fee is about $8 to $10 per year for a .com extension.

http://www.godaddy.com
http://www.namecheap.com
http://www.networksolutions.com
http://www.onlydomains.com



4. Purchase a web hosting plan. You need a place for your website on the Internet. You can pay a small fee to keep your website on the Internet, handle all your visitors, back up your website, provide customer support, manage the security of your website, and so on.

There are loads of WordPress hosts, but I recommend HostThenProfit.com (affiliate link).


Do not purchase anything else when you buy a domain name. The registrars will try to get you to do so, but don’t take the bait, as you’ll be setting everything up under your web hosting plan.

You’re now ready to roll.


So, how do you set up a blog?

By following these steps you can create your blog( ), grow an audience, and start earning a real, tangible income.

Don’t wait days, weeks, or months to get started. Start a blog today — right now.



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April 12th, 2021

Effective Internet Marketing

by Rahimah Sultan






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

Internet marketing is more effective than traditional advertising. Online marketing is an economical way to get the word out about your products, services and your company. You don’t have to spend a large amount of money so a small budget works just as well as a large one.

Brand awareness is easy when you use the power of the internet. If you setup your marketing properly you’ll have a better online presence, get more traffic and be better able to compete against those who have already built good, strong businesses using effective Internet marketing.

If you don’t market your business you won’t be able to generate leads or make your products and services known. The Internet connects more people than could ever be directly connected in person.


Why is Internet Marketing Cost Effective?

Although it takes money to run any size successful business, it’s natural to be hesitant when it comes to spending without guarantee of success. There are numerous cost-effective Internet marketing strategies available.

Whether you decide to use a website, social media or some other method, Internet marketing can increase visibility of your business and make it marketable and more profitable. You’ll need to think of your marketing strategy in terms of something other than just traffic numbers. You need targeted traffic — those who are looking for what you have to offer.

You can use social media as part of your marketing plan. It cost very little to set up a Facebook page and discuss your product or service with billions of people, some who will be in your local community. There is also Instagram and Twitter, among others.


What are Some Effective Internet Marketing Techniques?

Besides social media there is:

SEO (Search Engine Optimization)

Use SEO for your site in order to rank at the top of search engine results, thereby increasing the amount of traffic to your website or blog.

EMAIL MARKETING

Email marketing
is relatively simple, inexpensive, and can generate profit. You want to build a list of clients, prospects, customers and subscribers who want to hear from you. Then you can regularly market to them via email to keep them abreast of your projects and remain a priority and generate more sales.

AI CHATBOT

You can integrate a chatbot into your marketing strategy to qualify leads, interact with site visitors, and personalize the customer experience. Chatbot marketing may seem new to you, but it has quickly gained lots of popularity.

VIDEO MARKETING

Videos are educational and informative. You can use them to demonstrate your products to help customers understand them. They help you stay competitive and boost conversion rates.

Keep things simple when you are just starting out, and use only a couple of these techniques. As you get results add more.

Be sure to have a written plan with your goals and budget and incorporate these effective Internet marketing strategies.


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January 9th, 2020

Marketing Success with Content Marketing in 2020

by Rahimah Sultan







What will dominate content marketing in 2020? As this new year and decade is upon us, you may be wondering what will dominate marketing trends. This ever-evolving discipline is impacted by a number of factors that include trends, tips, and insights.

There’s content marketing that focuses on results, more live streaming, and emphasis on search intent.

Check out how to use these trends for your 2020 marketing success in this article by Brody Dorland,





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November 19th, 2019

Internet Marketing Using Digital Channels And Social Media


by Rahimah Sultan








Internet marketing using digital channels and social media is a part of overall marketing.


There are many components to a digital marketing campaign.


Social media is only one of all the available channels for digital marketing.


Social media platforms bring many people together to exchange information.


Any form of marketing products or services using electronic devices is digital marketing.


This type of marketing has been around as long as electronic devices, beginning with the radio, and can be done online and offline.


Digital marketing is advertising delivered through digital channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.


For a well-rounded marketing strategy, you need to use both online and offline marketing.


While millions of dollars can now be earned from home using laptops and cell phones and the like, there’s still a place for offline marketing.


There is enhanced offline marketing which includes restaurants using ipads for customers to create orders, as well as radio, television, and phone marketing.


Enhanced offline marketing also includes electronic billboards, and some are interactive.


Other forms of this type of marketing include local people in your community wanting to be rappers and rockers handing out mix tapes and CDs and now probably USB sticks to get you to listen to their music.


The podcast model is now used on internet radio; that is, advertising right before the show begins and just before the end of the show. You must be entertaining in order to do well on radio.


When it comes to online marketing, there are several large categories:

Search engine optimization (SEO) is the process of optimizing your online content to ensure your site ranks high in the search engines for relevant keywords and phrases.

Search engine marketing (SEM) or search marketing falls under SEO and is paid search or pay per click (PPC)

Content marketing which has been around longer than the internet, tells a story about your product or service to help improve conversions.

Content marketing allows you to connect with and educate your leads, customers and prospective purchasers with whom you work to build trust and relationships to encourage them to make an educated purchasing decision.

Social Media Marketing (SMM) is the practice of creating content that you have customized or tailored to work within the context of each individual social media platform so that you can drive user engagement and sharing.

Pay-per-click advertising (PPC) is an internet advertising model… Wikipedia

Affiliate marketing is the process of earning a commission by promoting a product you like to others and receiving some of the profit for each sale you make.


Read


Email marketing is the process of using email to promote your business. It’s used to foster relationships with potential customers, keep current customers informed and updated about your brand, offer coupons to encourage customer loyalty, and much more.


Read


Unbounce has a great graphic that sums up all kinds of online marketing in one neat chart.


Here’s a great place to get started with your online marketing.


For a well-rounded digital marketing strategy, both online and offline marketing are needed. The number of people spending more time on electronic devices is growing.


Traditional appliances and devices such as refrigerators, ovens, and billboards will all be modernized to leverage digital media. Whoever controls more eyeballs generates more revenue.


Internet marketing using digital channels and social media matters because it’s where the attention lies. That’s why Google and Facebook generate more revenue than any traditional media company, because they control the most eyeballs.


The channels that make up digital marketing are search engines, social media, blogs, affiliate marketing, emails, online ads, and mobile apps.



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January 18th, 2018

Internet Marketing Without a Website

by Rahimah Sultan

 

photo from blog

 

If you want to market online and don’t want to build and/or maintain a website, there are plenty of opportunities to earn money online as an affiliate marketer – no website or blog required. Following are 3 options.

 

Forums
Whatever your niche, you should interact with like-minded individuals on forums and blogs. In forums you can put your affiliate link in the signature line, and on blogs place it in the comments.

 

When starting out in forums, you must follow the rules which will be stated, and you must interact and add helpful content. Don’t start mindlessly posting your link. That is spamming and you will be blocked.

 

Some forums don’t allow affiliate links in the signature, especially if you’re a new member. So, you can purchase a domain for your affiliate link. That way when a visitor clicks on your domain it will redirect to your affiliate link. This makes you look very professional, and you can use the domain in other places as well so that people get to know you. The more active you are in the forum, the more likely people are to view your affiliate link/signature. Warrior Forum, Digital Point, WickedFire, and Marketing Checkpoint are affiliate marketing forums.

 

For an affordable domain provider I recommend GoDaddy or Namecheap.

 

Hub Pages
HubPages is a popular revenue-sharing site that’s a great option to try your hand at affiliate marketing in a subject with which you’re familiar. Users create ‘Hubs’ that are filled with useful content, videos, polls, and other category-focused information. You’ll have hundreds of topics to choose from, ranging from art and design to weather.

 

Besides flexibility in sharing, HubPages has affiliate programs built right into their platform. As a ‘Hubber,’ you can easily take part in the HubPages Amazon Program and their eBay Program. This means you can create hubs that are almost instantly set up to be monetized!

 

Since HubPages is built on user-generated content, the more helpful your content the better your chances of attracting an audience. As your audience grows, you’ll stand a greater chance of making money if you’re sharing genuinely helpful content that links to products readers will like.

 

Note: Some areas do not allow affiliating with Amazon, due to multiple tax rates within the state.

 

Social Media
Social media offers a free way to share your affiliate link. You can place the link in your Bio, then create valuable content for your followers, and encourage them to visit your Bio link.

 

You can do this on Twitter, Facebook, and Instagram, to name a few. But remember, since you don’t technically own your social media accounts, you must follow the rules of each site regarding affiliate links.

 

No matter where you decide to promote affiliate links, you should always provide valuable content first and foremost and only include affiliate links when it makes sense. It’s also a good idea to use affiliate links only occasionally. Not everything you create should be for the sole purpose of making a sale.

 

Of course there are plenty of opportunities to earn income online without building and/or maintaining a website, but forums, HubPages, and social media offer you a great place to start.

 

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January 7th, 2018

Marketing: 10 Tips

by Rahimah Sultan

 

photo from blog

 

I thought tip number five in this article would be a good introduction.

 

Blog posts are the bread and butter of any company’s online marketing – but it gets better from there. A good blog post can be extended to an e-book, shortened into a series of videos, parceled out into infographics, and much more. Each different format gives you the opportunity to reach new prospects and build your brand’s thought leadership chops. All this and you save time.

 

You can read the Top 10 Internet Marketing Tips for Your Small Business for all the information.

 

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October 15th, 2017

Three Online Marketing Tips

by Rahimah Sultan

 

photo from blog

 

There are many online marketing strategies you can use that include search engine marketing, social media marketing, and email marketing.

 

As online marketers, we understand the absolute importance of promotion. Marketing is the lifeline…

 

Read the entire article here.

 

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