Posts Tagged ‘advertising’

May 3rd, 2015

Increase Your Sales With Autoresponders

by Rahimah Sultan

photo from blog

 

An autoresponder is an e-mail utility that automatically replies to an e-mail message with a prewritten response when that e-mail comes into a specific e-mail or Internet address. You can increase your sales with autoresponders, connect easily with people, and brand yourself.

 

Autoresponders are used by individuals and also by Web sites that need to respond to user comments automatically. Businesses use them to inform an email sender that someone is out of the office and the date of return; a company may use an autoresponder for newsletter subscription opt-ins or cancellations. An autoresponder is used by businesses to confirm purchases and pertinent information regarding that buy. Email marketing, using autoresponders, has been identified as one of the most profitable modern marketing techniques.

 

When someone responds to advertising you have mailed out online you have a series of responses set up that go out automatically. This starts to build a relationship between you and prospective clients or customers. Autoresponders allow you to get your message and brand out to buyers and your community, encourage customer loyalty and repeat business, and retain and win back customers.

 

Your autoresponder allows you to have thank-you and reminder- messages all set up and ready to go out at certain intervals, when someone joins your list or accepts one of your offers. This automated set up is the lifeline between you and your customer. Click here to read a good article and learn how you can Increase Your Sales With Autoresponders.

 

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May 23rd, 2014

Internet Marketing Sales Funnel

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In order to build an effective Internet Marketing Sales Funnel (Click to read Internet Sales Funnel) you need to first set up a lead capture system to get prospects emails so that you can follow up with them later via an autoresponder. You do not want to send your prospects directly to your offer page only to have them decide not to buy what you have and then lose them forever. The entire concept of a funnel is to get as many people as you can into your system to buy from you at some later date even if they do not purchase anything right away.

 

After you get their email address you should use your autoresponder to follow up with them and give them another offer. This could be a front-end product, a one-time-only offer or some up-sale item. Make the product or service valuable enough so they will want to buy. Show them how it will solve a problem for them. The one-time-only (OTO) offer and up-sale products can be related and compliment the first purchase. The OTO is a specially priced item that will disappear when the person leaves the page. You can also offer a down-sell which is a watered down version of the initial product purchase but still has value. There are many ways to sell to people once they are in your funnel and you have their email addresses.

 

When using your autoresponder to send emails to prospects, do not always sell! Offer tips, ask questions and offer updates for upcoming webinars, etc. No one wants to be constantly sold.

 

Be sure you have a range of different products and services available for those who are serious about building their business. Be sure to keep your Internet Marketing Sales Funnel filled by advertising your lead capture pages.

 

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March 21st, 2014

Advertising Headlines

by Rahimah Sultan
 

photo from blog

 

Write good advertising headlines for your product or service. They should immediately catch the reader’s attention. The success of your advertisement lies mostly in the headline. You can state the benefits such as ‘Does Your Autoresponder Service Offer These benefits’?

 

Use “free” http://tinyurl.com/mktg-safelists in the headline, and actually give them something for no cost. Do not confuse this with using the word free in an email, which is usually spelled FR~E on websites as ISP filters block messages having the actual word, considering it to be some kind of spam.

 

You is a very important word to use in an advertisement. It makes your potential customers feel that they’re being spoken to directly. Picture yourself as the customer, and what would appeal to you.

 

You need to understand the consumer’s needs and desires and then design the advertisement accordingly. Don’t just state the advantages of a product or service, but show how it can make a difference in their business or life by owning or using it. Show them the advantage of owning the product or having the service. The idea is to make prospective buyers feel that they must have what you’re offering them.

 

For example, when advertising for a car, just stating the specs will not create the effect you want. Make the Ad read something like this: You could be enjoying life to the fullest in your new (car). The solution to the problem of the customer is reflected in this sentence. Ideas can be taken from advertisements of similar brands. Once you have the main sentence, use some power words to create a desire or need for your product or service, which could be a mailing system, an autoresponder, website designing, or whatever.

 

Offer a “Money back guarantee,” at the end of your advertisement to help gain the trust of your customer. Then show the payment methods and how money will be refunded if the customer is not satisfied.

 

You can use these tips in your Advertising Headlines to get more customers.

 

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January 11th, 2014

6 Advertising Tips

by Rahimah Sultan
 

There are many options available for advertising your business. Six advertising tips are listed here that could be the best way to reach larger audiences within a short period of time for the least amount of money.

 

Create a website

You can create a website and then place a link to it on other sources that accept ads.

 

You can optimize your pages and submit them to search engines. Some take money for placing an ad or link on their website, some take money only if a visitor clicks on the link or website and some take money only if the visitor visits a link and buys a product or service. There are many options available for the type of ad to be placed. These include pop-up ads, banner ads, wallpaper ads, video ads, etc. A low-budget option is sending emails to targeted customers.

 

Presentations of your products

Another way to advertise is giving presentations for your products. Brochures and business cards can be inserted into the business presentation package. Be sure to have accurately designed business cards that include all the vital information about the business like the name of the company, location, services provided, hours, phone number, cell number and contact person. Personalized business cards are a good way to reach customers.

 

Distribute newsletters with information about your latest offers and discounts. Informational letters of a page length and e-mails can also be sent on a regular basis.

 

All of this can be accomplished a lot easier by contacting companies who can provide the mailing list of a particular locality, for a small price. You can check the yellow pages for such companies. After getting the information get in touch with the company to get a copy of the latest mailing list. The fees differ from company to company.

 

Yellow pages

All businesses both large and small place ads in the yellow pages and have benefited. When you place the ad you should include your contact information and products and services.

 

Radio and TV stations

Radio and TV stations offer better prices during non-peak times, especially after midnight. Check with your local stations for pricing, time slots and discounts.

 

Newspapers

One can always use newspapers for advertising. First decide on your target audience – age group, sex, and location. Then choose the local newspaper and section where the ad will be placed depending on the audience to be targeted. The classified section of newspapers has special offers. Check the details of the pricing structure for the size of the advertisements, number of words, font size, etc.

 

Word of mouth

Last but not least, there’s always word of mouth. You can grow your network by joining organizations that deal with advertising like trade associations and chambers of commerce. Active participation in events of these organizations eventually helps you to reach a larger number of prospective clients.

 

Start using these 6 advertising tips in your business today.

 

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July 29th, 2013

A Mile To The Library For Real Books

by Rahimah Sultan
 

photo from blog

 

While taking few minutes break and ruminating on what to write about today, a nice summer breeze came through my window. Since I was trying to decide on a subject, my mind went back to my earlier years and my love of reading. There’s a break in the heat wave we’ve been having here and the temperature is about 75 degrees F, which reminded me of walking a mile to the library in Ohio when I was young and returning in time to sit in the porch swing and read before dark.

 

Remember when we were young and it was fun to read an actual physical book? Well, maybe reading was not a lot of people’s idea of fun, but it was for me. I used to try to figure out  how to get more reading time, especially in elementary and junior high school (now known as middle school) with all the homework.

 

Books

 

I really looked forward to summer when school was out and I could walk that mile to the library and return home with at least four books that I had a month to read. In junior high it was pretty much the same scenario.

 

I remember a couple of my teachers (probably English) giving the class a reading list of classics to be read. I think it was given out a couple of times. I still have mine in a folder with an ongoing list of authors and titles I’ve wanted to read over the years.

 

As the saying goes, time really flies. I didn’t get to War and Peace until I was an adult and had returned to school when my children were teenagers. As anyone who has read it knows, it’s terribly long and is tedious reading with the philosophical interjections of Tolstoy. It took me three weeks to read it, including weekends. Since then I’ve read Anna Karenina at least three times, and I have the actual book. I love historical Russian novels.

 

Tablet and Ebook Technology

 

Anyway, the point of this prattle is new-fangled technology. I love having actual copies of books in my hands when reading. There’s something really comforting about curling up with a good book, and feeling and turning the pages as you read.

 

I have nothing against the advancement in technology. It’s great, since time seems to be scampering along so quickly and everyone needs to squeeze so much into each day. Having a tablet or ebook allows for reading on the go. I suppose they’re also convenient for students.

 

Advertising

 

Although walking a mile to the library for real books was fun, there are now alternatives. These days, working from home online doesn’t allow me much reading time, no matter the form. So, I must say that ebooks and tablets allow people who access the Internet to see and buy products. Any business needs advertising, and that advertising needs to be available on the technology that people are using.

 

If you are ready to start your business and get it seen on the current technological platforms, click the banner below.

 

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April 7th, 2013

E-zine Marketing is One Option for Advertising

by Rahimah Sultan

photo from blog

 

E-zine marketing is one option for advertising. One common mistake that many new web site owners make when they start their online business is thinking that lots of people are going to visit their site. They spend money for that professional look, add all the relevant information and then sit back and wait for the visitors. But they don’t come.

 

Why? You need a marketing campaign. There are several ways to go about this.

 

One option is to write articles or have them written for you and then submit them to paid or free e-zines. Of course, you must find the right e-zines or web sites to post your articles to. Make sure they are top ranked and not fly-by-night ones who will take your money and not publish. A vast majority of ezines are a waste of time and money.

 

A few points to keep in mind are:

1. You get what you pay for.
2. You must offer something that relates to the niche market.
3. Target your advertising to your audience.
4. The best things are not always free.

 

Where you should advertise depends on your product or service. So, do your homework before you begin your campaign.

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