Posts Tagged ‘Business Success’

May 12th, 2017

3 Technical Aspects of Setting Up An Internet Sales Funnel

by Rahimah Sultan

photo from blog

 

Although there are all kinds of variations, the bottom lines is that a sales funnel gives you a single place to advertise. You only need a single list of prospects, a single blog, a single squeeze page or LCP. You need one place to advertise.

 

If you have twenty-five different products, you don’t need to try advertising each one. You need a funnel with one defined entry point. Once people sign up to your list, in time they will find out about everything you have to offer, and find something they like and become a buyer / client. You may have two lists – one for those who have purchased and the other for those who have not. But, to start you only need one list. Building a list is one of the most important things you need to do.

 

Owning a WordPress dot org blog is the way to get organic (free) traffic. You can place your lead capture form on it and all your products and/or your affiliate merchandise.

 

Here are three technical aspect of setting up an Internet sales funnel. You need a:

 

1) Lead Capture Page (LCP)

 

A lead capture page is a web page you send your traffic to; make your main purpose clear, which is to click on the button and enter their information. Don’t have distractions on the page that keep them from seeing the call to action. You can do an online search for LCP examples to get an idea how they should look. Your LCP will direct prospects to your sales page.

 

2) Sales Page

 

Your sales page will provide a solution to prospects problems. You can use a video (bridge video) for an introduction where they can see you. Introduce yourself, relate to them, introduce them to the solution, and then send them to the sales page. Present a sense of urgency; limited time or limited space to bring them to the call to action. You can use the video before or after the capture page. It depends on what and how you’re promoting.

 

You might be promoting a webinar that shows the benefits of your product or service. In which case, you will have used a LCP to get signups, and then present an offer at the end of the webinar.

 

Make the bridge video short, concise, and to the point. It’s used to build a rapport with the audience. Then send them to a sales video which will be longer and presents the solutions and benefits to problems they may be experiencing. The next step is sending them to the sales page, which offers more details of your offer or product. Show your prospects the advantages of having or using it. Discuss the main points in more detail. Don’t list every little detail or feature or button; just the main points that relate to your audience or prospects. If you’re selling for someone other than yourself, the sales pages are usually already done for you.

 

3) Follow Up

 

You need a way to contact prospects; an email service to send all the information you’re obtaining from the LCP. This is the backbone of your funnel. This is where you send all the information from the capture page. You can search the Internet for such services. You want to continue to build rapport with the list of people you now have. You want to continue to build on your interaction with them. Do this with an email service which provides an autoresponder. This is the backbone of your sales funnel.

 

With an autoresponder you can set up follow-up emails for whatever you wish and for as long as you want. You can set these messages to go out at certain intervals and for whatever period of time you wish. If you have something special to offer at any point, you can send a broadcast just for that.

 

You’ll be well on your way to online business success using these 3 Technical Aspects of Setting Up An Internet Sales Funnel: A lead capture page, a sales page, and an autoresponder.

 

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March 16th, 2017

5 Tips for Business Success

by Rahimah Sultan
photo from blog

 

Being successful in life requires a purpose and discipline to pursue that purpose. You must stay focused and avoid distractions. This also applies to business success.

 

You need to imagine yourself as a success. Daily visualize what your life will be like, what you’ll be doing, and how it feels. Decide what you like and are really good at and lay out a plan to get there. This will no doubt involve consulting with someone in your area of interest. Set clear goals and be realistic. Figure out what success looks like for you following these five tips for business success.

 

Focus on Your Main Objective

 

You might want to be a computer programmer or a software engineer. Research the requirements. It probably means attending school and getting certification. Or, you may want to be an Internet marketer. The same principal applies.

 

Write out a plan and begin taking steps toward that end. Don’t procrastinate. Break your goal into smaller goals and begin to work on those smaller goals. Set an overall timetable and times for finishing each smaller goal.

 

Avoid Distractions

 

Keep distractions at a minimum. It’s not possible to stay 100% focused 100% of the time. Just don’t let your goals take a backseat to them.

 

Find a Mentor

 

A mentor is someone who usually has a bit more experience than you, who knows the trade, offers advice, and helps you. A mentor will help you network, trouble shoot, and strategize.

 

Always keep learning. Gather as much information as you can. Take calculated risks.

 

Solve Problems

 

Successful people encourage progress by solving problems and answering questions. Can you make life easier for people in an effective way? Can you create a product or provide a service that fills a crucial gap?

 

Be Persistent

 

If your first attempt doesn’t work, pick yourself up and try again. Don’t make excuses. You will have failures. Failures don’t define you. They are learning experiences. Don’t repeat the same mistake. Don’t give up.

 

So, focus on your main objective, avoid distractions, find a mentor, solve problems, and be persistent.

 

Step out of your comfort zone. Don’t wait for opportunities to fall in your lap. Sniff them out. Successful people make big investments in their careers, in their businesses, in their education and, all investments involve risk. Use these five tips for business success to get started. Study your risks, make sure the odds are in your favor, and take a leap.

 

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March 6th, 2017

Blogging: An Essential Way to Get Your Message Out to Others

by Rahimah Sultan

 

photo from blog

 

Blogging has become an essential way to get your message out to others. You can incorporate text, pictures, links, short videos, or other media in your posts that make your content more appealing to readers.

 

The term was originally weblog and then weblog became just blog. The term blog is also used as a verb that means to add information or posts. Since the mid-1990s blogging has become progressively easier with easy-to-use publishing tools and is now the predominate way of self-publishing.

 

If you own a business or home business and want to spread the word about it, blogging can be a method of doing so and a way of branding yourself. You can write articles about your products or services and post them on your blog with a link to those products or services.

 

Blogging is an essential way to get your message out. Read this article for more on blogging.

 
 

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January 23rd, 2017

Autoresponders: A 3-Part Guide

by Rahimah Sultan

 

photo from blog

 

Making money on the Internet with your new business can be a bit difficult unless you have an autoresponder. Every online business needs email marketing tools that allow you to follow up with prospects.

 

An autoresponder is the ideal way to handle your daily business operation and save you time and money. An autoresponder is an e-mail utility that automatically replies to an e-mail message with a prewritten response when that e-mail comes into a specific e-mail or Internet address. You can increase your sales with autoresponders, connect easily with people, and brand yourself.

 

Getting started with autoresponders requires a bit of research to determine which one best fits your needs.

 

The following articles detail the setting up and use of autoresponders. It is actually a three-part guide.

 

Part 1

Part 2

Part 3

 

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December 1st, 2016

Marketing Success: Ad Headlines

by Rahimah Sultan

 

photo from blog

 

Ad headlines are used to capture attention. You have only about 10 seconds to capture people’s attention. The headline is used to get people to read the rest of the piece, the next paragraph. It needs to include some kind of promise and it needs to capture an emotion. When using an email it should address a problem and how to resolve it and who your audience is.

 

When creating great headlines you can rewrite a cliché, add an element of tension, or ask a question. You should give the reader a reason to read further, open the email or click to the website. Offer people something newsworthy and appeal to their curiosity. Be positive and offer quick an easy solutions.

 

Read 11 Ways to Write Powerful Ad Headlines here.

 

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September 24th, 2016

10 Rules for Small Business Success

by Rahimah Sultan

 

photo from blog

 

As a new entrepreneur you need to follow certain rules for small business success. You need to quell the enthusiasm a bit and focus on starting out right to avoid later disappointment.

 

Here are 10 of the most important rules for small business success:

 

1. Start small and grow. Don’t try to sell to everyone. You need a niche – a specific product or service so that you’re not competing with everyone.

 

2. Concentrate on what will be the bread and butter of your business. Don’t try to implement all your entrepreneurial ideas at once. You can branch out later.

 

3. Make sure you have a product or service that customers really want.

 

4. Develop a business plan that forces you to think through the basic elements of your company, i.e. your market, competition, industry and your position.

 

5. Know your customers. If you have a clear target market you can be much more effective and efficient in both your product development and marketing efforts.

 

6. Build one business at a time. Concentrate on one new direction, product or service, one target market or one distribution channel at a time.

 

7. Don’t re-invent the wheel. Get a piece of an existing market. Creating a market for a brand-new type of product or service is difficult, time-consuming and expensive.

 

8. Double the estimate of the time and money you originally think you’ll need. Things cost more and take longer than planned.

 

9. Keep things short and use lots of photos. People don’t like to read.

 

10. Build strong customer relationships. People like to do business with those they know, like, and trust.

 

Source: Click here

 

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June 2nd, 2016

Tips for Internet Business Success

by Rahimah Sultan

 
 

photo from blog

 

“With a small or new business, it is vital for your online marketing efforts to be a success so that you can attract new users to your site where they then find out what you have to offer. Visitors to your site need to feel that you are genuine and committed to your product. Here are three ideas…”

 

More

 
 
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February 11th, 2016

Online Marketing Strategies For Internet Business Success

by Rahimah Sultan

photo from blog

 
 

When you are running an internet business you need proven online marketing strategies for internet business success. But the strategies change very quickly, thus hindering your ability to stay ahead of the competition. Business success is mostly about marketing. A few things you need are quality content, more than one marketing strategy, and you need to build relationships.

 

“Great marketing can sell an average product but poor marketing cannot sell a great product.”

 

In this article Jon Allo discusses five internet business strategies needed for success.

 

Click here to read.

 

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December 24th, 2015

No Free Rides in Business

by Rahimah Sultan

photo from blog

 

I think most people realize there are really no free rides in life. This especially applies to business. You cannot get something for nothing. There are so many unscrupulous people trying every way possible to take your hard-earned money by daily touting free websites, automatic money machines, turnkey businesses and systems, your own branded website and on and on. There are no free rides in business. By using one of those sites or systems, you generally have no control. If they disappear so goes the business.

 

When my son was a teen, he pleaded with me to help him get a JVC player for either his Birthday or Christmas. Some of the details have faded from my memory. I do recall saying something like that’s a lot of money for something that probably won’t hold your interest for very long. It was a challenge being a single parent of two children and having to be really careful with my money.

 

My son has always been very industrious and worked part-time jobs as a teen. He offered to help pay for it, but since this was something he wanted so much, more so than anything before, I got it for him. He loved that player, and it was the beginning of a “paying” hobby for him as a DJ before joining the Air Force.

 

Early in his military career he was stationed in Germany, at Ramstein Air Force Base where I spent a month with him, just before the United States became involved in Iraq, in 2002, not knowing if I would see him alive again after that. I am very happy to say, although he went through a lot in his 23 plus years of active duty, he came out alive and well.

 

During that month, mid-December through mid-January, my son was attending school as well as working his base job. It was an unusually bitter winter. He was out in the evenings putting up posters to advertise his upcoming DJing gigs. He had some challenges early on but never gave up. Over the years he has become a major player in the DJ world, playing parties for some of the top hip hop artists around. He still plays today and does his 9-5.

 

Although I did not know it, his DJing dream began before he got that JVC player, which he still has and showed me while I was in Germany that month, and reminded me of what I had said all those years ago about a passing fancy.

 

If you are thinking of starting an Internet business, you must have a plan, be tenacious, and never give up. It will take time and you will see positive results only after doing the work.

 

So, forget about all the shiny objects thrown at you daily and decide what you want to accomplish and plan accordingly, because there are No Free Rides in Business.

 
 

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November 18th, 2015

Do You Have an Internet Sales Funnel?

by Rahimah Sultan
photo from blog

 

In his article Why Your Sales Funnel Sucks Lemons, Brian Carter says, “If you sell online, or market for leads online, you definitely have a sales funnel. You may not know what your sales funnel is, but you have one.

 

The question is: how effective is your funnel?”

 

Brian covers the 5 most common mistakes businesses make with their digital sales funnels. They are: too many steps, not getting enough people into your funnel, keeping it too private, only one idea per funnel segment, and being so inbound that you don’t close the sale.

 

Read more…
 

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