Posts Tagged ‘Business Success’

August 4th, 2019

Changes Affecting Content Marketing

by Rahimah Sultan






The digital marketing of your products and services has changed drastically in 2019. As you well know, each year, marketing gets more expensive and ever more competitive.

One of the big reasons we are seeing digital marketing change so much is because of the adoption of new technologies, and web saturation. One of the current changes affecting content marketing involves voice search.

SEO for your content marketing is changing to voice search, as more people are using devices like Google Home and Alexa. Other changes affecting content marketing include:

Targeting Micro-Moments

People are checking their mobile phones while in a store ready to purchase an item. They are doing price comparisons, looking up product information, and checking online reviews. These actions are centered around the micro-moment, the immediate now, and are happening anywhere and anytime. Generally, people do voice searches when they’re in a hurry. As a marketer, you can use this to your advantage, by targeting the right keywords.

Long-Tail Keywords

Long-tail keywords are best suited to voice searches, as they are more like actual questions people ask. A long-tail keyword is simply more words combined to mimic people’s speech. Instead of saying buy dresses, as you would if typing, you’d say buy long denim dresses or buy mini dresses. Voice searches are more conversational. Wordstream.com and serpstat.com are good keyword tools. Of course you can check online for others and decide which suit your needs and budget.

A Fast-Loading Site

If people leave your site when they’re typing in a search, a slow-loading site is even more detrimental to voice searches. After all, they’re doing voice search because they’re in a hurry. Be sure your website loads quickly to cut down on the bounce rate.

Knowing Searchers’ Intent

It is important to study what searchers really want when they use your target keywords, whether it’s voice search or text search.

Write your content in a way that answers questions like what, how, when and where. If your website is based on shoes your keywords should reflect that. Discuss the type, colors and sizes, how they differ from others and the benefits of owning a pair, and where to purchase them. Discuss these particular points in your advertising content.

When optimizing your website content for voice SEO or text, what you’re offering needs to match the intent behind the keywords.

Understanding Your Customer

To market successfully you need to know who people are, how they think, and what they want. You must understand your customer.

Create an avatar of your ideal customer. An avatar is a made-up individual that represents your ideal customer. Be as specific as possible; name, age, gender, goals, challenges, etc.

Treat your customer avatar like a real person, and then gear your content directly to their needs and wishes.

Increasing Sales Funnel Generation

Just as with regular text search voice searchers are asking how to do things. Do some keyword research to find out what questions your ideal customer might have and create content that targets those keywords, thus increasing the opportunity to get people to your website. Then you can start to build a relationship getting them to know, like and trust you which can lead to future sales.

Having A Mobile-Responsive Website

With all the devices used by people searching for information, you know a mobile-responsive website is a must.

People who use voice search are generally using mobile devices. Check your site here.

Finally, you should always test and tweak. Analyze, check your strategy, link building, SEO, and make any needed changes.

You must keep your website and your strategies up to date. By using the suggestions here you will be well on your way to being in step with voice search and the Changes Affecting Content Marketing.



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June 16th, 2019

Business Success With Social Media Marketing

by Rahimah Sultan



These days it seems that everyone is on social media. As an entrepreneur launching your own business, you are your own CEO, PR team and social media squad. Obtaining business success with social media marketing is the market trend and a must for newcomers to online business.



New entrepreneurs need to pay attention to 6 things: authenticity, finding your niche, being consistent across all platforms, getting offline and meeting people, content, and Facebook and Google Ads.



Jason Pinchoff discusses these in his article The Pinch List: Top 6 Social Media Musts, which you can read here.



 

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February 25th, 2019

Affiliate Marketing Tools

by Rahimah Sultan

You can start a business or boost your current business using the internet and various platforms. A good place to begin is with affiliate marketing.

Affiliate marketing is not easy. It requires a substantial investment of money and/or time.

With affiliate marketing you have the freedom to work from anyplace in the world with a computer and an internet connection, or just from home, without a set schedule.

In order to be successful, you need the proper affiliate marketing tools. If you’re just starting out and using a WordPress.org blog or website, there are many WordPress plugins you can use.

These affiliate marketing tools include Flippa, CJ Affiliate, SEMRush, Duplichecker, Google Adsense, and more.

Read Affiliate Marketing Tools: The 17+ Tools Every Marketer Needs for details and the complete list.


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December 25th, 2018

Affiliate Marketing Tips and Strategies


by Rahimah Sultan


If you’re a marketer looking for opportunities in affiliate marketing (Read ) you need to continually improve your strategies if you want success and profits.

Learn how to outrank your competition, select a profitable affiliate program, use low-cost tools for your campaigns, and stay away from bad links among other things.

There is constant demand for consumers’ attention so it’s important that marketers remain creative in order to set yourselves above your competitors.

Read more here


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August 10th, 2018

Smart Strategies for Affiliate Marketing

by Rahimah Sultan

photo from blog

 

You can start or boost your business using the internet and various platforms. A good place to begin is with affiliate marketing.

 

‘The beauty of affiliate marketing is that you don’t have to invest the time and effort to create a product to sell. You can begin selling something as an affiliate as soon as you have a platform to sell it on.’

 

There are two important rules to use when promoting products that are not your own:

 

1. Only recommend products with which you are familiar.

 

2. Never tell anyone directly to buy a product.

 

You can read my source for Smart Strategies for Affiliate Marketing here.

 
 
 

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June 13th, 2018

Online Marketing Strategy for Business Success

by Rahimah Sultan

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You can market your business like a hunter or a farmer. As a hunter, you wake up in the morning, gather your weapons and head out to the hunt. Some days you come back with a kill and your family has a feast. Other days your family goes hungry. It’s a constant daily battle.

 

Your online marketing strategy for business success should be like the farmer who plants seeds and waits for them to be ready for the harvest, while nurturing and caring for them. You water and tend to your crop, and when it’s ready you start harvesting.

 

So many businesses operate like hunters—cold calling, spending huge amounts of time and energy trying to get new customers, discounting and competing on price out of desperation, and wasting large amounts of time pestering people who are not interested in their product or service.

 

When marketing your business farmer style, you set up a data base for emailing or direct mailing your prospects. Then you form relationships with your list, and some will eventually purchase your product or service.

 

Click here to read The ‘Secret’ Marketing Strategy That Will Guarantee Your Business Success If You Use It, Or Kill Your Business If You Don’t

 
 
 

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January 25th, 2018

Basic Internet Marketing Tips

by Rahimah Sultan

 

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Your business has unlimited potential to grow when it targets the internet as its market. You need to have a blog, make sure your website meets your prospects expectations, and don’t stop with just a website.

 

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January 7th, 2018

Marketing: 10 Tips

by Rahimah Sultan

 

photo from blog

 

I thought tip number five in this article would be a good introduction.

 

Blog posts are the bread and butter of any company’s online marketing – but it gets better from there. A good blog post can be extended to an e-book, shortened into a series of videos, parceled out into infographics, and much more. Each different format gives you the opportunity to reach new prospects and build your brand’s thought leadership chops. All this and you save time.

 

You can read the Top 10 Internet Marketing Tips for Your Small Business for all the information.

 

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December 25th, 2017

6 Content Marketing Trends for 2018

by Rahimah Sultan
photo from blog

 

For 2018 two things are certain:

 

Content marketing will become even more important
Content creation and distribution will change radically

 

Although content marketing is effective, the channels, tactics and tools that marketers use will continue to evolve.

 

There are 13 content marketing trends that will dominate 2018. Six will be discussed in this article.

 

Trend No. 1– Remarketing Will Become the Engine of Lead Generation
If you have some existing customer data, setting up a remarketing campaign isn’t very difficult.
If you have an email list of people who clicked through on an offer without buying anything, you can create a Facebook custom audience to show them a discount coupon.

 

Or you might have a different custom audience for people who read 2 or more of your blog posts without signing up for any lead magnet.

 

If you have existing user data, you can start a remarketing campaign on these platforms:

 

Google Ad Remarketing
Facebook remarketing
AdRoll
RetargetLinks

 

Trend No. 2– Personalized Content Experiences
One-to-one marketing aka personalization, is the key to good customer experiences.

 

When you visit a landing page and enter your name and email to download an eBook, the next time you visit the same site, you’re greeted by name and also shown more eBooks related to a particular interest. It’s obviously already being done, but more and more marketers will begin using personalization.

 

Personalized emails include name, email address, company URL, company size, etc.

 

Trend No. 3– Brands Will Create More Super Niche Content/Sub-Brands
No matter what industry you’re in, you will need to create niche content if you want to thrive in 2018. For example, if you’re in the fitness industry you can sell related products and reports on fitness supplements.

 


Trend No. 4– Content Will Adapt to Natural Language Search

Due to voice search we’re moving into screen-less search. Voice searches already make up 20% of all Google searches on mobiles.

 

Since the way we speak is very different from the way we type, your content needs to adapt to natural language search. Instead of writing about “best small business marketing tools,” write about “What are the best marketing tools for small businesses?” Here are a few things you can do:

 

a) Write complete, full-sentence questions and answers in your articles, rather than breaking it up into several sentences.

b) Use long, specific phrases in your titles and headers.

c) When determining your target keywords, keep in mind the conversational nature of voice searches. Try to target longer, naturally phrased keywords.

 

Trend No. 5– There Will Be More Bite-Sized Content
Over the past few years marketers have created longer and longer content. Longer content does rank better in SERPs which is fine if that’s your intention. But if your target market is millennials you’re more likely to get positive ROI from shorter, visually-rich content.

 

Instead of creating long-form content, mix it up with long and short. Use tweetable graphics or sharable in-post graphics.

 

Trend No. 6– Influencer Marketing Will Change
Influencer is closing the gap with video advertising. Readers are sick of reading lengthy roundup posts with shallow, regurgitated insights, and they want more authentic stories and actionable knowledge.

 

Instead of aiming for volume, your key focus should be “collaboration” with influencers to create content that speaks to your and the influencer’s audience.

 

Steps to take:

 

a) Identify key brand or product influencers, either manually or through a platform like TapInfluence.

b) Create a marketing campaign directed at those influencers.

c) Create a secondary marketing campaign for the influencers to drive greater awareness to a larger set of target consumers (such as a snackable content from an interview/analysis).

d) Track key metrics relating to reach, sales and brand awareness.

 

That content marketing is here to stay is beyond question, but the way you create and distribute content will change drastically in 2018.

 

From blog posts and social media updates, we should see a shift towards video and niche-focused, personalized content. Bite-sized content should come back into vogue and marketers will increasingly turn to remarketing to reach their audiences, especially in B2B.

 

For more in-depth information on these trends and the remaining 7 trends, read 13 Biggest Content Marketing Trends That Will Dominate 2018

 

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December 10th, 2017

Email Marketing Trends for 2018

by Rahimah Sultan

 

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Email marketing is all about building trust and relationships so people will buy from you and maybe become a repeat customer.

 

Put your customers first by giving them helpful information and tips before referencing your products or services. Email marketing can be a fast way to reach thousands of customers.

 

Despite the false predictions by the so-called experts, email is not dead. Yet it’s only getting stronger and more powerful. The year 2017 proved this to all with 59% of marketers choosing email to be the most effective channel for generating the highest revenue.

 

You can read Syed Balkhi’s discussion on 5 Email Marketing Trends to Watch for in 2018 here.

 
 
 

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