Posts Tagged ‘email marketing’

September 12th, 2018

Autoresponders: Three Campaigns

by Rahimah Sultan

photo from blog

 

When a prospect or customer signs up to receive your emails, there should be a response sent by an autoresponder. This should happen whenever someone clicks on a link and makes a purchase or when anyone signs up for a newsletter or membership in your program, to show your appreciation for their time and effort.

 

An autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex. The software sends a sequence of emails to a person who has taken some action. You write the emails, enter them into the autoresponder system, set up the triggering function for the series, and schedule when they should be sent.

 

Sequence Emails
People generally want more than the initial offering. For example, if readers bought your ebook on the basics of knitting, you could do a sequence of emails beginning with the different types of knitting needles, the second email would be about the yarn, the third on patterns, and so on.

 

Drip Email Campaign

For readers who are ready to buy something from you, are thinking about it but want more information, and those who are interested in being on your list but don’t know if they want to buy anything right now, use a drip email campaign.

 

If you had a recent campaign to get more leads by offering something free pertaining to one of your services, and you’ve captured their emails, send this group a series of emails with engaging content about how you created the service to solve a common problem many readers encounter in the running of their business. You can give a case study in one email and another case study in the second email in a story-telling form.

 

In the bottom of these two emails, offer a short bit of content about your book or service with a link or CTA (call-to-action) button to the book or service on solving the common problem.

 

Now split your readers into two groups:  Those who made a purchase (Group A) and those who didn’t (Group B). Group A will receive automated emails referencing elements of the book shown in emails as to how you can help them be more successful. Once they’ve received a few of the supporting email sequences that may also have links to videos, you can offer your readers a product demo and a free consultation.

 

In the meantime, Group B is getting occasional automated emails like Group A received, but they also get other emails with different content about other services you provide, including links to content with more information such as a video. Those in Group B who click on the book link show they’re still interested in the book and, potentially, your personalized service but just may not be ready yet.

 

Webinar Autoresponder Email Series

Marketers like to show their fol­lowers how they can carry out something in their business that will help them make more money. Using the drip email example above, a webinar can be offered at some point for Group A because they showed the most interest in the product.

 

Group A has already seen a video or two as part of the sequence emails they received. Now you can send an email inviting readers to attend a webinar where they can see the service in action and how it can help them decide on using your product or information. When the webinar invitation goes out, readers fill out the form and send it back. This generates the reservation acceptance email that carries a link that is automatically code-created with that person’s identification and takes the person to the webinar link when the time comes to join up.

 

A day before the event you send a reminder email and again right before the webinar begins. Readers just need to click on the link several minutes before it starts. The link takes them right to the webinar page where each reader is recognized as a pre-registered attendee (because of the ID link code).

 

When the webinar is over, get the list of attendees and those who didn’t. Create separate channels (lists) for each group. Put aside those who attended but didn’t sign up for the service.

 

For the registered non-attendees of Group A in the “drip” campaign, now moved into a Group A short-term email list, send an autoresponder message saying they were missed at the webinar but there’s a link for a replay if they’d still like to see it.

 

If your short-term list of members clicked on the replay link but not the link to get your service, send an automated email several hours later, asking if they’d like to have a consultation to know more. They can click on a link in the email to generate a callback from you or set up an appointment with you.

 

After 24 hours, send out another autoresponder email reminding them that the discount will be over in 24 hours, so they need to act now. If no actions were taken, you can move non-responding people to another email list to receive regular emails about products and services you have to offer, including emails that just offer valuable content without any sales approach.

 

Sequence emails, drip email campaigns, and a webinar autoresponder email series are three types of email campaigns you can set up for a boost to your business.

 

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June 13th, 2018

Online Marketing Strategy for Business Success

by Rahimah Sultan

photo from blog

 
 

You can market your business like a hunter or a farmer. As a hunter, you wake up in the morning, gather your weapons and head out to the hunt. Some days you come back with a kill and your family has a feast. Other days your family goes hungry. It’s a constant daily battle.

 

Your online marketing strategy for business success should be like the farmer who plants seeds and waits for them to be ready for the harvest, while nurturing and caring for them. You water and tend to your crop, and when it’s ready you start harvesting.

 

So many businesses operate like hunters—cold calling, spending huge amounts of time and energy trying to get new customers, discounting and competing on price out of desperation, and wasting large amounts of time pestering people who are not interested in their product or service.

 

When marketing your business farmer style, you set up a data base for emailing or direct mailing your prospects. Then you form relationships with your list, and some will eventually purchase your product or service.

 

Click here to read The ‘Secret’ Marketing Strategy That Will Guarantee Your Business Success If You Use It, Or Kill Your Business If You Don’t

 
 
 

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December 10th, 2017

Email Marketing Trends for 2018

by Rahimah Sultan

 

photo from blog

 
 
 

Email marketing is all about building trust and relationships so people will buy from you and maybe become a repeat customer.

 

Put your customers first by giving them helpful information and tips before referencing your products or services. Email marketing can be a fast way to reach thousands of customers.

 

Despite the false predictions by the so-called experts, email is not dead. Yet it’s only getting stronger and more powerful. The year 2017 proved this to all with 59% of marketers choosing email to be the most effective channel for generating the highest revenue.

 

You can read Syed Balkhi’s discussion on 5 Email Marketing Trends to Watch for in 2018 here.

 
 
 

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November 12th, 2017

4 Tips on the Need for Auto Responders

by Rahimah Sultan

 

photo from blog

 

As a marketer you are performing a balancing act between remaining relevant and keeping your sanity. There are only so many hours in a day, and sometimes we become overwhelmed trying to manage all the responsibilities.

 

When it comes to staying in contact with prospects, a well-crafted auto responder campaign is the way to go.

 

Respond to People

 

People don’t like to feel ignored. When people land on your site and want to touch base with you they want an immediate response. Auto responders work like clocks, delivering customized responses at exactly the right time. They work 24/7 so you never miss that midnight lead.

 

Be Relevant

 

Prospects find you through a website visit, an order placement, a subscription or some other action. By scheduling a pre-arranged response like a thank you and including a bonus of some kind, you are maximizing marketing potential and maintaining relevancy while advancing customer relations from the beginning.

 

Save Time and Stress

 

Most of us are wearing many hats so automating things is important. You can set up an auto responder series for a week, a month or however long you like and not have to worry about forgetting to follow up with prospects. Once you set up a series you’re done. Doing this initially saves you time and stress later on. If you want more contact with prospects you can always set up a broadcast that goes out to everyone.

 

Get people to Know, Like and Trust You

 

Produce high-quality content and communicate with consumers on a regular basis so you can develop a good reputation. Do not make every communication about a sale. Share tips and information about how your product or service can help solve their problems.

 

Every online business needs email marketing tools that allow you to follow up with prospects.

 

Deliver your emails via the auto responder function of your email marketing program. Write the best content you can for your autoresponder. The time you put in now can continue to grow your business in the future.

 

Consider these 4 tips on the need for auto responders to help automate your business and save time and reduce stress.

 

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August 6th, 2017

Using Email Marketing to Grow Your List

by Rahimah Sultan
 

photo from blog

 
 

When building a business you need a way to keep in touch with people. Using email marketing to grow your list solves that problem.

 

When reading online marketing advice, you’re often bombarded with a lot of “noise” about what tactics to use, what software to use, where to buy leads and ads, tweeting, Instagram and other things that you probably know nothing about.

 

With all this it can be challenging to figure out what to focus on and where to spend your money and time, especially if you’re not a full-time entrepreneur.

 

According to marketing expert Derek Halpern, entrepreneurs need to be thinking about the T.A.P.P. method rather than focusing on metrics.

 

In The Only Technique You Need to Quickly Grow Your Email List, this is discussed in depth.

 

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March 30th, 2017

Successful Email Marketing for Beginners

by Rahimah Sultan

photo from blog

 

Before the World Wide Web as we know it today, one piece of Internet history was AOL and its “You’ve got mail,” message. That was our introduction to email.

 

Social media has replaced that with tweets, likes, and status updates. But we still love our email.

 

You could say that the inbox has become a place of solitude among the chaos. Here are some tips on successful email marketing for beginners.

 

People are overwhelmed with pitches and advertisements, and your messages look just like all the others. In order to be invited into their inbox you must take the following steps.

 

Phase I: Get permission

 

No email campaign was ever built without permission to start, so you need to begin building a list.

 

There are several ways you can do this. You can give away something for free or offer a newsletter or product updates.

 

You need a clear purpose for asking for an email address. A strong, clear, and concise call to action (CTA) is needed that states what will be received in exchange for the email address. Some of the things people want to know…

 

a) What will I get?
b) Will I be spammed?
c) How often will you email?
d) Will I get relevant offers or more junk?

 

Be specific in your CTA regarding what you’re offering. It could be a free how-to email series, a download such as an ebook or newsletter and product updates and releases.

 

Get Whitelisted

 

While almost all reputable email service providers work very hard to make sure that your emails are not blocked by major ISP’s, they can’t control whether or not your emails hit the inbox or the spam box. Although most will help you by providing a quality score to help you determine availability, getting whitelisted is the most effective way to ensure that your emails get delivered properly.

 

Essentially, getting whitelisted is equivalent to being marked as a friend, and the best way to achieve this is by being added to the recipient’s address book. The best way to do this is by providing instructions to do so at the top of each email, especially on the initial thank you and first follow-up email.

 

Phase II: Follow Up

 

Be consistent and do what you promise. If you say that you’ll be emailing once a week, don’t email daily. You’ll be setting yourself up for failure. The same applies if you tell someone it will be daily and you email once a week.

 

Almost all email service providers give you the option to create an autoresponder sequence, and you must take advantage of it.

 

You should send the initial follow-up email immediately as a way to introduce yourself and detail what you plan on doing with your new subscriber’s email address. It also needs to contain a link to the freebie you are offering. Then use your autoresponder to schedule your follow-up emails.

 

Each business has different needs, and there aren’t any hard and fast rules as to how often you can pitch or provide content, but remember that your email list is a permission asset and it’s best to be cautious in order to keep your subscribers.

 

Use an Autoresponder

 

Use an autoresponder to schedule content to be delivered on a consistent basis over the course of several days, weeks or even several months.

 

The benefit of that is when you do need to announce a new product or sale, you can count on the fact that you’ve already been in touch, having built a relationship over several weeks/months, and are much less likely to annoy your readers.

 

Be sure to schedule your autoresponder sequence on specific days so that you know when you can afford to send an email. Don’t send more than one per day.

 

Phase III: Analytics and Segmentation

 

You want to know the statistics of your campaigns. There are several, although three very important ones are open rate, click through rate (CTR), and unsubscribes.

 

If your open rate is low, it means that people have started to delete upon receipt, and you need to work harder on providing value and/or managing expectations.

 

If the CTR is low, you should focus on your copy.

 

If you have a high unsubscribe rate compared to optin-in rate, there’s a lot of work to do. Determine when people are leaving. If it’s after a certain autoresponder email, then re-work it. If they’re leaving after marketing messages, then change the way you present offers. If they’re leaving early on in your funnel, then you need to fix your original call to action so that it’s in harmony with what you’re sending.

 

Email analytics will give you very specific clues as to what you’re doing wrong. Of course you must be paying attention.

 

Segmentation is splitting your email list into groups of subscribers that have something in common and emailing them separately from the rest of your list.

 

For successful email marketing you must first get permission to email people, follow up with them using your autoresponder, and use analytics to determine what you may need to change for more success. For beginning marketers these successful email marketing for beginners tips will help you get started.

 

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January 23rd, 2017

Autoresponders: A 3-Part Guide

by Rahimah Sultan

 

photo from blog

 

Making money on the Internet with your new business can be a bit difficult unless you have an autoresponder. Every online business needs email marketing tools that allow you to follow up with prospects.

 

An autoresponder is the ideal way to handle your daily business operation and save you time and money. An autoresponder is an e-mail utility that automatically replies to an e-mail message with a prewritten response when that e-mail comes into a specific e-mail or Internet address. You can increase your sales with autoresponders, connect easily with people, and brand yourself.

 

Getting started with autoresponders requires a bit of research to determine which one best fits your needs.

 

The following articles detail the setting up and use of autoresponders. It is actually a three-part guide.

 

Part 1

Part 2

Part 3

 

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December 1st, 2016

Marketing Success: Ad Headlines

by Rahimah Sultan

 

photo from blog

 

Ad headlines are used to capture attention. You have only about 10 seconds to capture people’s attention. The headline is used to get people to read the rest of the piece, the next paragraph. It needs to include some kind of promise and it needs to capture an emotion. When using an email it should address a problem and how to resolve it and who your audience is.

 

When creating great headlines you can rewrite a cliché, add an element of tension, or ask a question. You should give the reader a reason to read further, open the email or click to the website. Offer people something newsworthy and appeal to their curiosity. Be positive and offer quick an easy solutions.

 

Read 11 Ways to Write Powerful Ad Headlines here.

 

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October 8th, 2016

Email Marketing: Writing Emails that Get Opened

by Rahimah Sultan

 

photo from blog

 

“About 205.6 billion emails are sent every day. Spare yours the fate of not being read! Follow these quick tips for writing a captivating email that inspires action.”

 

This infographic covers important points on how to write an email that gets opened, read and responded to.

 

It is recommend that you use direct language and have one main goal which can be a question, an outcome, or a request.

 

Use subject lines that “are intriguing without being click-bait, short without being cryptic, urgent without being slimy, and action-driven without being dispassionate,” states the infographic.

 

You can read the article here

 

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June 16th, 2016

Email Marketing Done Right

by Rahimah Sultan

photo from blog

 

Email marketing is all about building trust and relationships. There are rules that have to be followed, known as the Can-Spam rules, which state that no unsolicited emails can be sent to individuals. You can Google CAN-SPAM for a list of dos and don’ts. You want your email marketing done right.

 

So, you have set up your business and you need to let the world know. Just how do you do this?

 

You set up a lead capture page (LCP), which is also known as a squeeze page or splash page, and advertise it. When people see this page and opt in they are automatically added to your list. Now you can start building a relationship with the pre-written follow-up emails in your autoresponder that are scheduled to go out automatically at specified intervals.

 

Each email gives a little bit of information about your product or service. Make them short and to the point. Talk about how your product will make their life easier, what it will do for them. Remember, your goal is to build a relationship based on trust so people will buy from you and maybe become a repeat customer. Do not sell, sell, sell in every email.

 

Although it will take commitment, work and persistence to build your list, you must do it yourself. Build your own list.

 

Do not buy lists. They are made up of people who have never heard of you or your company. Think like a customer. Would you buy from someone you have never heard of and know nothing about?

 

Put your customers first by giving them helpful information and tips before referencing your products or services. Email marketing is not a get-rich-quick solution, although it can be a fast way to reach thousands of customers.

 

Email marketing done right is all about giving your customers useful information and building trusting relationships.

 

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