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Email marketing is an integral part of everyday business. Having a solid game plan when you send out an email to your subscribers is the first step to seeing a higher conversion rate.

Sometimes, even if you follow every email marketing tip there is, you have no guarantee of total success. There is always room for error. Here are nine email marketing mistakes to avoid.


1) Sending Out Poorly-Focused Content

Do not send the same email to all your subscribers. Everyone on your email list is interested in the same content. Segment your audience. Do this by having different opt-in forms that offer different information and freebies.

If you have a blog you can place an opt-in form in different areas for your visitors. For instance, your blog’s main focus may be Internet marketing which includes different sub-topics like home-based business, affiliate marketing, marketing information, etc.

Place a relevant opt-in form offering a freebie in each of these categories. When people opt in, they’ll be added to a particular categorized list. As the site owner, you can then send relevant information to this list of subscribers instead of inundating them with irrelevant emails.


2) One-Way Conversations

You want your readers to get to know, like and trust you. Make sure they have a way to connect and interact with you. Your email should be personable and identify you and your company.

At the end of your emails, initiate a two-way conversation by asking your readers if there is something in particular you can help them with, and include a link to your social profiles.


3) Lots of Offers and no Information

When someone subscribes to an opt-in form, they want useful information and not a bombardment of sales and promotional emails. There’s nothing wrong with promoting your products and services in an email. Just be sure to include useful content.

This can be an informative video, a link to a useful blog post or a great infographic. At the end of the email, you can mention any promotions you have and always add value by actually giving away something for free. Constantly promoting your products and services without giving away anything of value for free will only annoy your subscribers and push them to unsubscribe.


4) Unclear Call to Action

To ensure people see your CTA (call to action) for your awesome freebie or discounted product you need to be sure the CTA is clear. Send out an email to your loyal subscribers to let them know about your offer and include a link.

If that link is hidden in a small piece of anchor text, some of your subscribers will have a hard time finding it. Boldly highlight the link, add bright buttons or ask people to click on a picture to get to your landing page. A few considerations are:

1. Make what you need very clear by including words like ‘Head here’ or ‘Click here.’
2. Very clearly highlight the text that leads to the landing page.
3. Repeatedly mention the CTA throughout their email.


5) Belabored Subject Line

Get to the point! Although you want to make the subject line interesting, if your subscribers can’t figure out what your email is about, they become annoyed. A few tips:

1. Keep it short

Make sure your subject line fits in the subscribers’ view screen. There’s no point in having an awesome subject line if they can’t read half of it.

2. When possible use numbers

Examples:

Join 475 people who signed up for my free online course today!
Happy Valentine’s Day! 50% off all our products.
Here is why 85% of small businesses rely on email as their primary acquisition source.

3. Be personal

Use the name of your subscribers in the subject line.

Hi (first name)! Want access to my free new course?


4. Tell your audience what’s inside (be truthful)

Make your subject line descriptive and honest. It should immediately help your readers figure out what is inside the email.


6) A Welcome Email

Sending a welcome email to your subscribers is fine. Just don’t make it a generic one. Make it informative and useful. Include a great freebie or a link to resources that are only for your subscribers. Make a good first impression by saying something other than just ‘hello.’


7) Attention to Data

If you’re not paying attention to data you could end up with an enormous amount of information each time you email subscribers. This includes the open rate, the time of day when most people opened your email, which links they clicked on, etc.

This data can help you improve upcoming email campaigns you’re working on. You can figure out what’s working, what content your audience likes, and what to get rid of permanently.

Optimizing your email marketing campaigns requires four clear factors:

Personalized emails
Clear headers to optimize email marketing open rates
Clear CTA to optimize email marketing click rates
Updated email list


8) Quantity Over Quality

Focus on the quality of your subscribers rather than how many. Every so often you need to clean your email lists.

Remove those people who are not opening your emails. In the long run, you want only an engaged list of subscribers. Most email marketing services have a ‘Clean Up Inactive’ feature that makes this process very simple.

Doing this will reduce your monthly outgoing cost. You may be paying for a plan that is dependent on the number of subscribers you have.


9) Sending Emails at the Wrong Time

Many studies say the best time to send emails is in the late morning during work hours, at around 10-11a.m. If you send emails when no one checks them, your campaign will probably fail.

Use the tips in these nine email marketing mistakes to avoid to help you build a large list, and create relationships with your subscribers by focusing on a good email marketing strategy.


Hosting and More

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Although email marketing is over 40 years old, it’s as strong as ever. It may be even stronger since brands have shifted to digital marketing channels due the ever-changing marketing landscape.


What is email marketing?

Email marketing is a method used to send emails to your customers and prospects to get more conversions. The aim is to convert one-time buyers into repeat customers and to get prospects to make their initial purchase.

An email is often the beginning of a customer’s journey with you.


Two reasons email marketing works:

You control who to focus on, and
You get more conversions


How do You Succeed With Email Marketing?

To succeed with email marketing you must first build your list.

Use your website or blog to get people to sign up for your emails. Place a form on your site with a CTA (call-to-action) asking for your visitors’ name and email address. Add a sign-up form on your “about us” page.

Another way to get signups is by using a lead magnet. This offers something free in exchange for their contact details. This can be a resource guide, an ebook or something else. It must be relevant to your target audience.

Make sure your sign-up forms are not too long or complicated. People might just skip over them and move on. Limit the requested information to one field, an email address, or two maximum that includes a name.


Designing and Sending Your Emails

Designing and sending emails to your subscribers is probably the most important part of the total email marketing process. You can create them yourself, which can be very time consuming and expensive or you can use templates from third-party websites.

A lot of sites provide free email templates that you can customize and use. As a business, there are different kinds of emails that you might want to send to your subscribers.

You’ll certainly want to send a transactional (confirmation) email that goes out immediately after someone takes action on your site. You can also use these to sell, upsell, and boost engagement.

Then there will be follow-up emails with relevant and timely information regarding what you’re offering.

Here are some things you’ll want to do:

— Use attention-grabbing catchy subject lines
— Use action words and verbs that encourage people to take action
— Add a stat or number to subject lines to add credibility and create curiosity
— Keep subject lines light and creative by adding an emoji
— If possible, personalize your email subject lines with their names to grab the target’s attention
— Remember your mobile readers and keep your email subject lines short and simple

One important thing you should NOT do is use words like “free” or “deal” that may trigger filters to send your email to spam folders.

Give your customers a good experience by putting them first throughout their journey with you. Email is often the beginning of their venture with you.

When you use a human-centered approach and put your customers and their needs first, you’ll be rewarded with their loyalty.

Email marketing continues to be a mainstay in the marketing world, and email marketing is the perfect marketing channel for relationship-building.

It’s a simple, direct and cost-effective way of connecting with your leads, and is still one of the most used digital marketing techniques.


Hosting and more

By Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

How Do You Create a Responsive Email List?

Although creating and growing your subscriber list is not easy it’s not rocket science, and it’s absolutely necessary if you want to run successful email marketing campaigns that reach people who are truly interested in your business.


What Are Email Lists Used For?

Email marketing is still an extremely useful way of reaching customers, despite the popularity of social media channels.

Email marketing offers many ways for a business to generate leads in the sales process. You can use email to generate brand awareness and fans through regularly emailed newsletters announcing sales, recommending products and services, or sending cart abandonment reminders.


Where do Businesses Get Email Lists?

There are two main ways to get email lists:

1. Buy from a third-party source
2. Build your own from scratch


Buying an Email List

We’ve all received unsolicited emails promising $1 million to our bank account if we give them our account number. We should all know by now they’re not to be trusted.

Well, the same goes for people trying to sell you ready-made email lists. So, now you think you can get started immediately without spending time building your own lists. Sometimes you’re offered free lists.

Remember, “If something sounds too good to be true, it probably isn’t.”

You could be breaking the law, but most likely violating the CAN-SPAM act in the U.S. and GDPR in the EU for not getting expressed consent from the recipient before sending them email. And, you probably won’t get the results you’re looking for.

Put yourself in the other person’s place. What would you do if you receive an email from a company you’ve never heard of? You would probably delete it or mark it as spam. Either way, it’s a bad idea to send emails to someone who hasn’t requested to receive them from you.



Building Your Own List

To generate better leads and increase your conversion rate, you need to build and grow a list of people who have opted in to receive emails because they want to hear from you and have a genuine interest in your brand or offers.

You can also get more relevant information such as the products they like, their communication preferences, and demographic information other than name and location.


Now, how to create a responsive email list.


How do You Grow an Organic List?

To successfully grow an organic email list you need to:

1. Take Advantage of Your Own Network

You can take advantage of your own network by thinking of at least 10 people who would be interested in receiving your newsletters. Send an email to these contacts asking permission to add them to your list. For compliance, you need to retain records of securing their permission.

You can optimize the homepage of your website, to make it easier for people to join, by adding an opt-in form. Be sure the form is simple and quick to fill out.

2. Optimize Subscription Forms

Create subscription forms to capture your signups’ details. This could be a popup, a static web form, or a landing page. If you want a good signup rate the design, copywriting, and position of these forms are crucial.

Initially, only ask for what you need. You can get information for segmentation later based on the user’s action and what they read or view on your website.

3. Incentivize Signup

People don’t give up their contact details for free. So, you need to offer them an incentive and provide value. For example, this could be an e-book, a webinar or a competition.

4. Add Share Buttons

Recommendation by others is a great way to grow your list. By putting share buttons at the bottom of your emails, people can easily send them to anyone they think would be interested, or share them on social media.

5. Use Paid Ads and Social Media

Your newsletters should only be one part of your marketing strategy. Use paid ads as well as social media channels to tie your business together to drive people to a signup form or landing page where you can get more customer details.

These people are highly valuable leads and subscribers, as they have already shown an interest in your company or offer.


How do You Manage and Use Your New Email List?

The point of building a list is not to collect as many email addresses as you can. You need to keep a clean list by deleting subscribers who are not opening your emails or clicking any links.

Do this about every six months or so. Doing so will decrease your email marketing service bill, and you’ll get better click-through and open rates.

Most email marketing software provides the necessary reporting and analytics functionality, so you don’t have to manually prune your list. The software helps you understand who is opening emails and engaging and who is inactive.

Once you have that information, you can try to re-engage these recipients by setting up a win-back campaign. If that doesn’t work, remove them from your list.

As you grow your list, you can start to create segments based on past interactions and demographic information. This allows you to send more relevant, personalized emails to help boost click and conversion rates.

Building an email list from scratch takes time and patience. There are no shortcuts. It’s all about quality over quantity. Having an email list of a few people who are interested in what you have to offer is better than a list of 1,000 who don’t care.

The hard work begins when someone subscribes to your list. This is why you need to send relevant content, personalize your emails, spend time perfecting the copywriting and design, and be useful and helpful.

You can use these tips on How to Create a Responsive Email List and get started now.


Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.


Your Autoresponder and More

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

What is email marketing?

It’s basically self-explanatory. The Wikipedia definition is:

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Wikipedia


Email is one of the most trusted communication channels available to marketers. You have to have an email address to perform many things online including online banking and opening a Facebook account, so just about everyone with internet access has a valid email address.


The most successful email marketing campaigns begin with a targeted email list of qualified leads who are interested in what you’re offering.


What are the types of email marketing?

There are many. In this article I shall discuss four main types of email marketing:

Welcome
Email Newsletters
Transactional Emails
Behavioral Emails


1. WELCOME EMAILS

Welcome emails are the first communication you’ll have with prospective customers. You need to nurture your contacts and give them a chance to get to know, like, and trust you.


Welcome emails should offer a personal touch and introduce you without a sales pitch. You need to build a relationship and work on giving a good first impression. They should illustrate your knowledge and expertise and pave the way for future contact.


2. EMAIL NEWSLETTERS

An email newsletter works well for B2B (Business to Business) communication. You can use it as a method to educate customers and prospects about your products, as well as showcase employee profiles, company projects, and relevant graphics. Hubspot is a good marketing CRM (customer relations management) tool that’s free and you can upgrade later to grow your business. (I get no fee for this. It’s just a suggestion.)


When creating an email newsletter You should consider a variety of factors including:

Content length
Type of information
Placement of images and text
Design
CTA (Call to Action)


As you work on your newsletter layout and content creation, remember your goal and be sure you’re working toward it by prioritizing the design and positioning of calls-to-action.


The advantages of email newsletters are:

Creating Brand Awareness: A newsletter, like a newspaper, creates a certain anticipation in readers. They get into the habit of receiving it, so make sure you’re sending it at regular intervals, be it daily or weekly, thus building a habit in your email subscribers which allows them to recognize your brand and associate it with a positive experience.


Repurposing Content: A newsletter usually contains already published information. You can do quick summaries of your most popular blog posts and link to the articles from your newsletter. This will bring your subscribers back to the company website and connect them with more company content.


Diversification of Content: You can use an email newsletter to include different kinds of content important to your business or organization. That can be popular blog posts, new offers, upcoming events, discounts, etc.


3. TRANSACTIONAL EMAILS

Transactional emails are usually initiated by a prospect or customer interaction with a website or an app. For example, password resets delivery information and receipts, email receipts, invoices, billing statements, and order confirmations.


Transactional emails are used to enable a transaction already agreed upon by a customer and shouldn’t market or promote any product or service or generate additional revenue.


Usually, transactional emails don’t require permission, whereas you MUST get customer consent to send marketing emails. And, with marketing emails, there must always be an unsubscribe option for the customer.


Be sure you’re compliant with email sending laws in all the countries in which you do business.


4. BEHAVIORAL EMAILS

Behavioral emails are automated emails sent to people who have given their permission to have emails sent to them that may contain advertising materials, offers, company digests, invitations to events, video reviews, and other content.


These emails are sent after a user interacts with a business on social media, the company’s website, email, and other channels. They help increase customer engagement and sales. With behavioral email, site visitors receive different types of emails, depending on their specific actions.


Email marketing principles are the same for anyone, not just big businesses.

Almost everyone who has Internet access has at least one active email address.

Email marketing gives you the opportunity to build personal relationships with your audience.

Email makes it easy to combine all your marketing campaigns.


Email marketing is easy to manage, gives you full control, and allows you to establish a direct contact with your customers.


Although there are more, these four main types of email marketing will help you with your marketing strategy.


Your Autoresponder and More

by Rahimah Sultan

The highest performing email strategy used by business is the autoresponder. Autoresponders provide the user with context while building trust, and they:

Allow you to continually show your best content.
Allow you to deliver the same high-value experience to every new subscriber.
Are great places to mention related offers without sounding dishonest.
Make sure your new subscribers do not forget you.

As a business owner, two of your biggest concerns are likely finding new customers and not having enough time in the day. So, email marketing is essential to growing your customer base.

The email autoresponder is a valuable email marketing tool that gives you the opportunity to share new content, build an email list or start promoting your latest product or service.

An autoresponder is a series of emails, generally focused on a particular topic, sent in a preset sequence at scheduled intervals. This process can begin when someone opts in to your general email list or you can create new lists for those who want the content.

Select a smart topic for your autoresponder in order for your autoresponder series to be a hit. To do this you can select some of your current customers and ask them via email, phone or survey what they would like to see from you.

Social media is a great research tool or you can check out some blogs in your niche and look at comments and what is being shared.

Check your own content for shares, comments, and analytics. If your site has a search tool, see what visitors have searched for. You can also use keyword research to check the popularity of various keyword searches in your niche.

Here are a few free tools you can use instead of paying for high level keyword suggestion tools.

1. Google Adwords: Keyword Planner

Google has been a favorite for many years

2. Adword & SEO Keyword Permutation Generator

It’ll point you toward some ideas that you may not have previously considered. The downside of this tool is that the list you get may not make sense, so you have to sort through it for the keywords that make sense for your site or content.

3. IMforSMB Bulk Keyword Generator

Although this tool is good for particular types of sites such as local service companies, you can still use it by replacing some of the keywords with your own, in the search results.

4. Keyword In

Use this for a simple way to combine your keywords and generate a list of potential keywords.

Although I’ve only listed four free keyword tools, you can “Google” keyword research tools for more. Now, let’s move on.

1. Decide what you want to accomplish with your autoresponder.

A. Send new subscribers a sequence of welcome emails

When a prospect or customer clicks on a link and makes a purchase or when anyone signs up for your newsletter or membership in your program, they should get an immediate response via your autoresponder, to show your appreciation for their time and effort. This email can contain a free thank you gift, a link to a how-to-set-up something or a series of educational emails.

B. Use it as a lead magnet to attract new subscribers to your list

This could be a free mini-course or a free challenge that promises to send a series of emails with lessons, over the course of a certain time frame of several days or weeks.

C. Create a sales funnel to make sales on autopilot

You can incorporate educational videos, sales videos, and follow ups to sell your products/services.

D. Promote up-sells and cross-sells

To get repeat customers, you can set up an autoresponder sequence for those who have purchased a digital camera, for example, and offer them accessories for it, or you can send a re-order reminder to customers who have bought skin-care products.

2. Segment your list

You can divide your list into smaller groups such as buyer persona, interests, stage in the sales cycle and more.

By doing this you can send specific and more relevant information to each segment for better results.

3. Choose the proper email software

Do your segmentation from the moment someone subscribes to your email list. That way you can present offers based on how they found your content, whether a visitor has already opted in to another offer, etc.

You’ll need email automation in order to schedule and send your email series.

4. Set up your entire email sequence

Decide on a schedule, how many emails to place in your autoresponder, and the delivery intervals.

You may want to send them on consecutive days or space them out over a week or longer, or only once a week. Test what works or emulate a series you’ve seen and like.

Decide how your emails should look. You can use plain text or HTML, sidebar or single column, many images or one or none. Whatever you decide, be sure they can be easily read. Use short paragraphs and leave plenty of white space.

Conclusion

The highest performing email strategy used by business is the autoresponder. Most businesses can use autoresponder email marketing as an effective automated tool to build and grow their business.




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Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website.

by Rahimah Sultan

Email marketing is an important tool for drawing in and retaining customers. You can use it to build lists of subscribers to whom you later market your products and services. When your marketing strategy incorporates email marketing you can get a better ROI.


Email marketing is alive and well. Among the many benefits of using email marketing is the fact that when you build an email list you are the owner of that list, unlike using social platforms that can go out of business leaving you with nothing.


You can read Jacinda Santora’s article, Is Email Marketing Dead? Statistics say: Not a Chance, for some great information.


Read more […]






Get Your Marketing System Here

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

If you’re just starting out with online business, you may not be familiar with autoresponders.

An autoresponder is a computer program that automatically answers e-mail sent to it; messages set to go out automatically after a contact subscribes to your list.

You should use autoresponders to help automate your business which saves a lot of time. If you’re skillful in how you use them, autoresponder emails can generate a lot of income for your business. This is the main reason you should use autoresponders.

You need an email marketing application to send out your autoresponders. There are many from which to choose. Do an online search for autoresponders, check them out and make comparisons, then choose one that suits your needs. The range is from very basic to certain pieces of software or web apps that you need to integrate with mailing lists for your website or store. Remember, you get what you pay for so choose wisely.

If you already have a mailing list, you can use autoresponders to:

— Send out any type of greeting such as for birthdays and related offers

— Move a subscriber from one set of communications (list) to another after their initial purchase (from buyer to an upsell)

— Send people reminders to encourage renewing after a certain period of time (warranties, policies, etc.)

— Automatically send follow-up information about your other products/services

Some tips for sending autoresponses

Be reasonable with timing. Don’t send every day. Your initial email should acknowledge your subscriber with a thank you and include a link to the product or service s/he signed up for. Then send one the next day acknowledging their subscription with the link again, and state something like “Just in case you missed the email, here’s the link again.”

After the first two immediate emails, you might send something once a week, but not always selling something. You might let your list know about your latest blog post, or something you found that will help them in their business.

Keep the communication relevant to your niche. That is, what you are promoting and your website or blog content.

Stay on the right side of GDPR — data protection laws. This means that you must always have explicit consent before sending any autoresponders (emails), and make it easy for

users to unsubscribe from your emails.

If you have a special announcement or promotion, general news updates, or are marking a special occasion you can do this manually in an e-newsletter or by using the broadcast function in your email marketing system.

If you have a special announcement or promotion, general news updates, or are marking a special occasion you can do this manually in an e-newsletter or by using the broadcast function in your email marketing system.

Saving time to work on other aspects of your business is the main reason you should use autoresponders.

Get Your Complete System With Autoresponder Here

by Rahimah Sultan

When a prospect or customer signs up to receive your emails, there should be a response sent by an autoresponder. This should happen whenever someone clicks on a link and makes a purchase or when anyone signs up for a newsletter or membership in your program, to show your appreciation for their time and effort.

An autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex. The software sends a sequence of emails to a person who has taken some action. You write the emails, enter them into the autoresponder system, set up the triggering function for the series, and schedule when they should be sent.

Sequence Emails

People generally want more than the initial offering. For example, if readers bought your ebook on the basics of knitting, you could do a sequence of emails beginning with the different types of knitting needles, the second email would be about the yarn, the third on patterns, and so on.

Drip Email Campaign

For readers who are ready to buy something from you, are thinking about it but want more information, and those who are interested in being on your list but don’t know if they want to buy anything right now, use a drip email campaign.

If you had a recent campaign to get more leads by offering something free pertaining to one of your services, and you’ve captured their emails, send this group a series of emails with engaging content about how you created the service to solve a common problem many readers encounter in the running of their business. You can give a case study in one email and another case study in the second email in a story-telling form.

In the bottom of these two emails, offer a short bit of content about your book or service with a link or CTA (call-to-action) button to the book or service on solving the common problem.

Now split your readers into two groups:  Those who made a purchase (Group A) and those who didn’t (Group B). Group A will receive automated emails referencing elements of the book shown in emails as to how you can help them be more successful. Once they’ve received a few of the supporting email sequences that may also have links to videos, you can offer your readers a product demo and a free consultation.

In the meantime, Group B is getting occasional automated emails like Group A received, but they also get other emails with different content about other services you provide, including links to content with more information such as a video. Those in Group B who click on the book link show they’re still interested in the book and, potentially, your personalized service but just may not be ready yet.

Webinar Autoresponder Email Series

Marketers like to show their fol­lowers how they can carry out something in their business that will help them make more money. Using the drip email example above, a webinar can be offered at some point for Group A because they showed the most interest in the product.

Group A has already seen a video or two as part of the sequence emails they received. Now you can send an email inviting readers to attend a webinar where they can see the service in action and how it can help them decide on using your product or information. When the webinar invitation goes out, readers fill out the form and send it back. This generates the reservation acceptance email that carries a link that is automatically code-created with that person’s identification and takes the person to the webinar link when the time comes to join up.

A day before the event you send a reminder email and again right before the webinar begins. Readers just need to click on the link several minutes before it starts. The link takes them right to the webinar page where each reader is recognized as a pre-registered attendee (because of the ID link code).

When the webinar is over, get the list of attendees and those who didn’t. Create separate channels (lists) for each group. Put aside those who attended but didn’t sign up for the service.

For the registered non-attendees of Group A in the “drip” campaign, now moved into a Group A short-term email list, send an autoresponder message saying they were missed at the webinar but there’s a link for a replay if they’d still like to see it.

If your short-term list of members clicked on the replay link but not the link to get your service, send an automated email several hours later, asking if they’d like to have a consultation to know more. They can click on a link in the email to generate a callback from you or set up an appointment with you.

After 24 hours, send out another autoresponder email reminding them that the discount will be over in 24 hours, so they need to act now. If no actions were taken, you can move non-responding people to another email list to receive regular emails about products and services you have to offer, including emails that just offer valuable content without any sales approach.

Sequence emails, drip email campaigns, and a webinar autoresponder email series are three types of email campaigns you can set up for a boost to your business.

Your Auto Responder and More

by Rahimah Sultan

 
 

You can market your business like a hunter or a farmer. As a hunter, you wake up in the morning, gather your weapons and head out to the hunt. Some days you come back with a kill and your family has a feast. Other days your family goes hungry. It’s a constant daily battle.

 

Your online marketing strategy for business success should be like the farmer who plants seeds and waits for them to be ready for the harvest, while nurturing and caring for them. You water and tend to your crop, and when it’s ready you start harvesting.

 

So many businesses operate like hunters—cold calling, spending huge amounts of time and energy trying to get new customers, discounting and competing on price out of desperation, and wasting large amounts of time pestering people who are not interested in their product or service.

 

When marketing your business farmer style, you set up a data base for emailing or direct mailing your prospects. Then you form relationships with your list, and some will eventually purchase your product or service.

 

Click here to read The ‘Secret’ Marketing Strategy That Will Guarantee Your Business Success If You Use It, Or Kill Your Business If You Don’t

 
 
 

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by Rahimah Sultan

 

 
 
 

Email marketing is all about building trust and relationships so people will buy from you and maybe become a repeat customer.

 

Put your customers first by giving them helpful information and tips before referencing your products or services. Email marketing can be a fast way to reach thousands of customers.

 

Despite the false predictions by the so-called experts, email is not dead. Yet it’s only getting stronger and more powerful. The year 2017 proved this to all with 59% of marketers choosing email to be the most effective channel for generating the highest revenue.

 

You can read Syed Balkhi’s discussion on 5 Email Marketing Trends to Watch for in 2018 here.

 
 
 

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