Posts Tagged ‘Home Business’

January 23rd, 2021

5 Tips for Starting a One-Person Business

by Rahimah Sultan







Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




Included in the abundance of business advice is the fact that you should delegate certain tasks so you can focus on your business rather than work in your business. This is sound advice, unless you happen to be the only person in your business or you’re just starting a business.

Can you run a small business on your own?

You can run a small business on your own, although it requires planning and lots of patience.

Following are 5 Tips for starting a one-person business from some entrepreneurs who have successfully done so. You can use your own plan, although this framework tends to lead to success.

1) Start as a Side Business

It’s going to take time to build your one-person business, and quitting your job will create financial challenges if you don’t have quite a bit of money saved.

For financial security, starting your one-person business on the side is often the way to go. If you develop a client base while working a full-time job over a year or so, you’ll be bringing in money and be set  to grow an already established brand once you take your venture full time.

Starting your business on the side allows you the time and opportunity to see what challenges may occur or whether you should change course and choose another type business.

Starting your business from home on the side affords flexibility to make mistakes and fail without losing your only source of income.

2) Determine the Right Structure for Your Business

The type of clients or audience you want and your branding play a part in structuring your business.

The simplest forms of business available are sole proprietorships which offer a lot of flexibility. You can be an independent contractor, operate a small more traditional business or do freelance work.

Although this seems like a logical choice, you are solely responsible for everything including any potential lawsuits that may occur and any applicable employment taxes.

The usual advice is to form an LLC or incorporate the business. In doing so you, as the owner, are provided with liability protection.

If you’re a one-person business and operate as a sole proprietorship you can change the structure when you become a multi-person organization.

Click here for more information on choosing a business structure.

3) Prioritize Tasks

Since you’re the only one working in your business, it’s critical not to procrastinate or waste time.  You need to prioritize your tasks.

Schedule your day and your tasks. You’re going to be pulled in many directions with phone calls and messages and such. You have to decide what needs immediate attention and what can wait.

Organize tasks with both a short- and long-term view. Block out times of the day to work on different tasks and long-term goals and projects. If your working only a few hours a day on your side business, there’s not a lot of time for tedious tasks and checking emails.

Help prioritize your tasks by setting long-term goals.

When working alone it’s easy to get off track and make little progress. Take a long-term goal setting approach, and hold yourself accountable to those goals. You can set long-term goals to accomplish in three-month increments.

Let’s say you’re just organizing a plan of action because you’ve not actually started your side business. Consider how you’ll get the word out about your business. Consider whether you’ll use a blog, social media or both. Then set target dates for having these in place. Set dates for when you want to begin posting to your blog. Decide how often you want to post and when you’ll write your posts. Setting goals helps you stay on track.

Although sticking to the grindstone and getting work done is great, you’ll need some help from other sources. Surround yourself with great people. That can be other small businesses and independent contractors who can provide a variety of services such as website development, graphic design, and video production. Working together and exchanging ideas and being flexible benefits you and your clients.

4) Community Supporters

Running a one-person business can be mentally tiring, so connect with like-minded people and build a community of supporters. Find activities that are not work related to get involved in like joining clubs and joint fitness groups for human interaction to allow time away the day-to-day office drama.

Connect with business peers for advice and to reduce business loneliness. Reach out to local business owners and entrepreneurs. Talk with experienced business people in your area and share advice and viewpoints with them. This builds connections and gives you a group of people to turn to for advice. LinkedIn is an easy way to connect with business people in your area and quickly build a network.

Attend SBA (Small Business Administration) events in your area that interest you and meet others who are experiencing what you’re going through.

As counter-intuitive as it sounds, it’s not wise to run a one-person business alone.

5) Growth Limitations

Your growth limitations are determined by your definition of success. You can grow only so large without a team. If you find the limit that you can get to on your own and are able to maintain, you can certainly sustain that as long as you desire.

If you have no goals of building any level of empire, you might be completely content to stay on your own. But if your definition of success involves anything more than that, you’ll need to start considering having a team.

So, write your business plan, with these five tips for starting a one-person business in mind,  meet with a business advisor to discuss activating your plans, and be patient.


Hosting and more







December 24th, 2020

Insurance for Your Home-Based Business






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.



If you’re an entrepreneur with a home-based business, you may have considered getting business insurance. Well, hesitate no longer. The question is not whether or not to get insurance, but what type of insurance to get.

You definitely need insurance for your home-based business.

Just because you can run your business in your pajamas doesn’t mean it’s not a real business. So, it needs to be insured just like any brick and mortar establishment.

Your homeowner’s policy carries little or no coverage for a business and some insurance companies may even invalidate your policy if you file a business-related claim.

As a result you’ll have no coverage for:

Buildings used for business purposes
Loss or damage to business records or data
Loss of income that results from a business shutdown caused by physical loss to business property.


Why Do You Need Insurance for Your Home-Based Business?

Consider the following:

1) You run a consulting business from home, as an IT professional. If your home is robbed and all your expensive computer equipment is stolen, you may find that it’s not fully covered under your homeowners’ insurance because it is considered business property.

2) A business delivery person is leaving your home-based architect office and slips on some wet steps and sustains injuries. Your policy might not pay for these injuries because your insurance doesn’t cover business deliveries or any third-party injury claims.

3) If you run a landscaping business out of a building adjacent to your home and it catches fire and burns your equipment, you’re mistaken to think your homeowner’s policy covers such an incident.

4) As an accountant, you advise a client on a financial matter that ends up costing her money. As a result, she files a lawsuit. A homeowner’s policy won’t come close to touching that.

These are only a few reasons to purchase home-based business insurance.

Neither homeowners’ nor renters’ insurance policies cover home-based businesses.


The many types of business insurance include:

Business property insurance which covers any kind of equipment used to operate your business including your computer, printer, fax machine, furniture, etc.

Liability insurance that protects you and your business from being liable for damages caused to another person or property.

Product liability coverage to protect your business from damages to property or a person caused by a product you supplied, manufactured or designed.

Business automobile coverage which will provide coverage if you are in an accident while making pickups or deliveries, visiting clients or performing other business-related tasks. Your personal auto policy does not cover using your vehicle for business.


Here I have covered only a few types of insurance for your home-based business. There are many more for you to consider, depending on your particular business.

It is wise to work with an insurance professional who can furnish the details you need for the particular type of home-based business insurance that’s available for your business.

Based on the many potential business liabilities, you’re probably better off having at least a combination of a few policies, depending on your business needs. And that could be one less thing to keep you awake at night.


Get Your System With Autoresponder Here



November 10th, 2020

How to Create a Responsive Email List

By Rahimah Sultan







How do you create a responsive email list?

Although creating and growing your subscriber list is not easy it’s not rocket science, and it’s absolutely necessary if you want to run successful email marketing campaigns that reach people who are truly interested in your business.


What Are Email List Used For?

Email marketing is still an extremely useful way of reaching customers, despite the popularity of social media channels.

Email marketing offers many ways for a business to generate leads in the sales process. You can use email to generate brand awareness and fans through regularly emailed newsletters announcing sales, recommending products and services or sending cart abandonment reminders.


Where do Businesses Get Email Lists?

There are two main ways to get email lists:

1. Buy from a third-party source
2. Build your own from scratch


Buying an Email List

We’ve all received unsolicited emails promising $1 million to our bank account if we give them our account number. We should all know by now they’re not to be trusted.

Well, the same goes for people trying to sell you ready-made email lists. So, now you think you can get started immediately without spending time to build your own lists. Sometimes you’re offered free lists.

Remember, “If something sounds too good to be true, it probably isn’t.”

You could be breaking the law, but most likely violating the CAN-SPAM act in the U.S. and GDPR in the EU for not getting expressed consent from the recipient before sending them email. And, you probably won’t get the results you’re looking for.

Put yourself in the other person’s place. What would you do if you receive an email from a company you’ve never heard of? You would probably delete it or mark it as spam. Either way, it’s a bad idea to send emails to someone who hasn’t requested to receive them from you.


Building Your Own List

To generate better leads and increase your conversion rate, you need to build and grow a list of people who have opted in to receive emails because they want to hear from you and have a genuine interest in your brand or offers.

You can also get more relevant information such as the products they like, their communication preferences, and demographic information other than name and location.


Now, how to create a responsive email list.


How do You Grow an Organic List?

To successfully grow an organic email list you need to:

1. Take Advantage of Your Own Network

You can take advantage of your own network by thinking of at least 10 people who would be interested in receiving your newsletters. Send an email to these contacts asking permission to add them to your list. For compliance, you need to retain records of securing their permission.

You can optimize the homepage of your website, to make it easier for people to join, by adding an opt-in form. Be sure the form is simple and quick to fill out.

2. Optimize Subscription Forms

Create subscription forms to capture your signups’ details. This could be a popup, a static web form, or a landing page. If you want a good signup rate the design, copywriting, and position of these forms are crucial.

Initially, only ask for what you need. You can get information for segmentation later based on the user’s action and what they read or view on your website.

3. Incentivize Signup


People don’t give up their contact details for free. So, you need to offer them an incentive and provide value. For example, this could be an e-book, a webinar or a competition.

4. Add Share Buttons

Recommendation by others is a great way to grow your list. By putting share buttons at the bottom of your emails, people can easily send them to anyone they think would be interested, or share them on social media.

5. Use Paid Ads and Social Media


Your newsletters should only be one part of your marketing strategy. Use paid ads as well as social media channels to tie your business together to drive people to a signup form or landing page where you can get more customer details.

These people are highly valuable leads and subscribers, as they have already shown an interest in your company or offer.


How do You Manage and Use Your New Email List?

The point of building a list is not to collect as many email addresses as you can. You need to keep a clean list by deleting subscribers who are not opening your emails or clicking any links.

Do this about every six months or so. Doing so will decrease your email marketing service bill, and you’ll get better click-through and open rates.

Most email marketing software provides the necessary reporting and analytics functionality, so you don’t have to manually prune your list. The software helps you understand who is opening emails and engaging and who is inactive.

Once you have that information, you can try to re-engage these recipients by setting up a win-back campaign. If that doesn’t work, remove them from your list.

As you grow your list, you can start to create segments based on past interactions and demographic information. This allows you to send more relevant, personalized emails to help boost click and conversion rates.

Building an email list from scratch takes time and patience. There are no shortcuts. It’s all about quality over quantity. Having an email list of a few people who are interested in what you have to offer is better than a list of 1,000 who don’t care.

The hard work begins when someone subscribes to your list. This is why you need to send relevant content, personalize your emails, spend time perfecting the copywriting and design, and be useful and helpful.

You can use these tips on How to Create a Responsive Email List and get started now.


Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

Your Autoresponder and More







October 20th, 2020

7 Business Ideas for Working From Home

by Rahimah Sultan






When you start an online business you’re probably selling one of three things:

Your time (coaching or consulting)
Your products (ecommerce)
Someone else’s products (affiliate marketing)

In this article, written several years ago, I discussed several things to consider before starting a home business that are still applicable.

With a blog you can sell all these. Blogging is the ultimate low-risk, high-reward business idea. You can set your plan in motion by starting a blog. You can test the waters by using it as a hobby or you can set yourself up as a scalable full time business with a business structure such as an LLC, which requires filing certain paper work for a fee.

You can use your blog to advertise whichever of these Seven Business Ideas for Working from Home that you choose or others.

Now, what are these seven business ideas for working from home?


1. Start a Profitable Blog

You need to be clear on your reason for starting a blog. For example:

To increase retirement nest egg
For the ability to quit your 9-5 job
To be able to spend more time with your family
To take more vacations

When you’re clear about your goals move forward with setting up your blog.

Install WordPress as your blogging platform if your eventual goal is to make money. A WordPress blog can be monetized.


2. Web Development

Front-end web development is a valued skill to cater to the rising demand for starting new websites.

Although there are a lot of tools to help small businesses create their own websites, developers are needed for more custom jobs. New businesses are always looking for efficient coders at cost-effective prices.

You can start by building websites for relatives and friends to improve your skills and then slowly transform your career into a more lucrative business plan.

Developers must have basic coding skills in computer languages like HTML, CSS, and JavaScript. There are several cheap or free online courses that can help you learn and get started with web development.


3. Affiliate Marketing

Affiliate Marketing is a branch of Internet marketing where the advertisement publisher gets paid for every customer or sale provided by him, i.e. publishers and bloggers.

This is not a new concept. It’s essentially, getting a commission on a sale. Affiliate marketing is a quick way to offer products and services without having to create your own.

For more information read my in-depth article on affiliate marketing.


4. WordPress Web Consultant

Small businesses and bloggers use WordPress to start their own website.

If you are experienced at setting up WordPress websites, use your skill to build a business.

Along with your consulting, you can offer digital marketing services to your clients as an additional income stream.

Once you build a successful business as a WordPress website consultant, you can change your business into a digital marketing agency.


5. Freelance Content Writing

There is a huge demand for content writers. If you can create engaging stories and write articles, you can turn those skills into a profitable freelance writing business.

You can write content for a variety of purposes from website copy and sales pages to blog posts and email newsletters. You can also edit and proofread work.

Grammarly is the most popular grammar checker. It enables you to develop your writing by using proper grammar, punctuation, spelling, and better word choices.

As a freelance copywriter you have the opportunity to work from any location. You need to build your portfolio, and then you can launch your own inbound lead-generating website. You can connect with potential clients on social media platforms like LinkedIn and offer everything from content writing to SEO writing.


6. Computer Repair

Due to the high cost of computer repair at authorized service locations, you have an excellent opportunity to earn money by offering cost-effective repair services. You can approach small businesses and neighborhood homes to get repair projects. Then you and your team can steadily expand and take bigger orders from medium to larger organizations.

The opportunities in this field are immense and include learning to fix networking issues and replacing crashed hard drives.


7. Pet Grooming

Pet grooming is a booming business idea where wealthy pet owners live. People are spoiling their pets with spa and foot massages, haircuts, and massage therapists.

It takes about $2,000 to set up a pet grooming business. You can find clients in your neighborhood or check on Facebook and WhatsApp groups.

For a better understanding of the job, you can take a dog grooming course. If grooming is not for you, you can set up a pet sitting business which requires small startup fee.

Of course there are many more options including but not limited to:

Baking
Child Care
Computer Repair
Crafts
Dog Walking
Home Services
Self-Publishing

You can access many courses here(skillshare.com) to get started with your business idea. This is just a suggestion. I receive no compensation for this recommendation.

Working at home in your own business requires the same discipline as working in an office for someone else. If you treat your business like a hobby it will be difficult to make progress. You must have a plan, a proper set up and keep good records.

Use these Seven Business Ideas for Working from Home to help you start brainstorming your next entrepreneurial venture.



Hosting and More


Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.






September 20th, 2020

4 Main Types of Email Marketing

by Rahimah Sultan







What is email marketing?

It’s basically self-explanatory. The Wikipedia definition is:

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Wikipedia


Email is one of the most trusted communication channels available to marketers. You have to have an email address to perform many things online that include online banking and opening a Facebook account, so just about everyone with internet access has a valid email address.


The most successful email marketing campaigns begin with a targeted email list of qualified leads who are interested in what you’re offering.


What are the types of email marketing?

There are many. In this article I shall discuss four main types of email marketing:

Welcome
Email Newsletters
Transactional Emails
Behavioral Emails


1. WELCOME EMAILS


Welcome emails are the first communication you’ll have with prospective customers. You need to nurture your contacts and give them a chance to get to know, like and trust you.


Welcome emails should offer a personal touch and introduce you without a sales pitch. You need to build a relationship, work on giving a good first impression. They should illustrate your knowledge and expertise and pave the way for future contact.


2. EMAIL NEWSLETTERS

An email newsletter works well for B2B (Business to Business) communication. You can use it as a method to educate customers and prospects about your products, as well as showcase employee profiles, company projects, and relevant graphics. Hubspot is a good marketing CRM (customer relations management) tool that’s free and you can upgrade  later to grow your business. (I get no fee for this. It’s just a suggestion.)


When creating an email newsletter You should consider a variety of factors including:

Content length
Type of information
Placement of images and text
Design
CTA (Call to Action)


As you work on your newsletter layout and content creation, remember your goal and be sure you’re working toward it by prioritizing the design and positioning of calls-to-action.


The advantages of email newsletters are:

Creating Brand Awareness: A newsletter, like a newspaper, creates a certain anticipation in readers. They get into the habit of receiving it, so make sure you’re sending it at regular intervals, be it daily or weekly, thus building a habit in your email subscribers which allows them to recognize your brand and associate it with a positive experience.


Repurposing Content: A newsletter usually contains already published information. You can do quick summaries of your most popular blog posts and link to the articles from your newsletter. This will bring your subscribers back to the company website and connect them with more company content.


Diversification of Content: You can use an email newsletter to include different kinds of content important to your business or organization. That can be popular blog posts, new offers, upcoming events, discounts, etc.


3.
TRANSACTIONAL EMAILS

Transactional emails are usually initiated by a prospect or customer interaction with a website or an app. For example, password resets delivery information and receipts, email receipts, invoices, billing statements, and order confirmations.


Transactional emails are used to enable a transaction already agreed upon by a customer and shouldn’t market or promote any product or service or generate additional revenue.


Usually, transactional emails don’t require permission, whereas you MUST get customer consent to send marketing emails. And, with marketing emails, there must always be an unsubscribe option for the customer.


Be sure you’re compliant with email sending laws in all the countries in which you do business.


4. BEHAVIORAL EMAILS

Behavioral emails are automated emails sent to people who have given their permission to have emails sent to them that may contain advertising materials, offers, company digests, invitations to events, video reviews, and other content.


These emails are sent after a user interacts with a business on social media, the company’s website, email, and other channels. They help increase customer engagement and sales. With behavioral email, site visitors receive different types of emails, depending on their specific actions.


Email marketing principles are the same for anyone, not just big businesses.

Almost everyone who has Internet access has at least one active email address.

Email marketing gives you the opportunity to build personal relationships with your audience.

Email makes it easy to combine all your marketing campaigns.


Email marketing is easy to manage, gives you full control, and allows you to establish a direct contact with your customers.


Although there are more, these four main types of email marketing will help you with your marketing strategy.


Your Autoresponder and More


Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.





May 29th, 2020

Affiliate Marketing Programs of 2020

by Rahimah Sultan







I’m sure that when you join affiliate programs your primary goal is to make lots of commissions by recommending products.


There are affiliate programs in many categories like web hosting, website builders, fitness, sports, music and many more.


If you don’t have a website, you can set up one with WordPress.


In his article, 105 Best Affiliate Programs of 2020, Adam Enfroy covers the best high-paying affiliate programs of 2020 for beginners.



Hosting and More




Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website.

September 24th, 2019

Home-Based Business Options

by Rahimah Sultan






At this point you may be considering working from home to supplement your income or you may already have a hobby or a side business.

Before starting make sure you have the right tools in place – the main one being a fast Internet connection.

Working from home can be fun if you choose the right opportunity. Following are some home-based business options to help you make a decision.

Uber Driver

You are required to have a valid in-state driver’s license and auto insurance, and you must pass a background check. Click here for details.

Survey Taker and More

Filling out simple surveys online can be one of the easiest ways to make money. Although it can be easy income, you must be patient as it can take some time. If you sign up for several, you can expect a variety of work and increase your chances of making real money.

By googling “best survey sites” you’ll get a list from which you can choose. Among these are:

InboxDollars
Swagbucks
Global Test Market and many more

Bookkeeper

Bookkeeping is great for trained accountants and you don’t have to be certified. You just have to have the knowledge that you can get from courses.

Doula

A doula is someone who provides emotional and physical support during your pregnancy and childbirth. Doulas are not medical professionals.

Copywriter

Copywriters usually have degrees in one of four fields; advertising, marketing, English or communication. However, you can do the job without one of these degrees if you’re a great writer.

Marketing Consultant

As a marketing consultant you can help a business with traditional marketing materials as well as blogging and social media.

Some other home-based business options include hobbies.You can turn your hobby into a money-making venture. If you like writing you can blog or become an EBook author.

Sell your workshop products, and market your sewing, gardening, electronic repairs.

Services

At-home day care is a good fit for stay-at-home parents. Make sure you comply with your local regulations.

Elder care, lawn care, dog walker, meal planner, party planner, resume writer, tutoring, and music teacher are just a few of many.

More entrepreneurial opportunities open up as technology develops.

If you like the idea of no commuting for a job and none of the traditional work system, use your ingenuity and start a home business doing what you like. These home-based business options can help you get started.



Get Your System With Autoresponder Here





July 4th, 2019

Generate Passive Income With Successful Affiliate Marketing


by Rahimah Sultan







The definition of affiliate marketing is getting paid a commission from an online retailer for traffic or sales generated from your referrals.



If you are new to online marketing, the following should help you to generate passive income with successful affiliate marketing.



The three-step process required is:

1. You recommending a product or service to your followers
2. Your followers purchasing the product or service using your affiliate link
3. You getting paid a commission for the sales made using your affiliate link


Some advertising would have you believe that you can make lots of money for doing nothing. But the truth is more complicated than that.


There are seven steps you must take to avoid becoming overwhelmed and overloaded.


Now, let’s cover the first four initial steps that need to be taken.



Find Your Niche (or neesh)

The first thing you need to do is choose a niche to give focus to your business, help you with content, and help make it easier to  create targeted marketing campaigns.


When choosing a niche consider:

1. What you’re passionate about and already have knowledge of
2. Whether your knowledge on the topic is enough to write at least 100 blog posts
    (for search engine optimization or asserting your authority)
3. Oversaturation in the niche
4. Whether or not there is money in the niche



Build a Website

Then you need a website and a blog with the blog being the main focus of your site. Your website should also include several pages:

1. About to inform people a little about you and your business
2. Contact for sharing all the information you want to share with your readers, advertisers and
    potential partners
3. Disclaimer if your site is monetized
4. Privacy Policy to let users know if you collect information and how you use it
5. Terms of Service limiting your liability in case of misuse of information or services provided
    on your site and detailing user responsibilities regarding copyrights and trademarks
6. Custom 404 Page
7. Advertise if you plan on selling on-site ads, include a page for advertisers with information
    about available spots, monthly views, audience demographics, and a contact form


These pages are important to build trust with your audience.


Now that you have your website, it’s time to create good-quality content.



Create Quality Content

There are different requirements for joining affiliate programs. Some networks and programs want you to have already established content, site traffic, and monthly views at a certain level before accepting you as an affiliate.


Be sure to read the eligibility requirements for the specific networks and programs you’re considering before you apply.


You should have at least 5 strong posts already on your site with future posts scheduled.



Grow Your Email List

Email is still the #1 communication channel for marketing. An easy way to grow your email list is by adding a popup to your site for signups.


Now that you’ve taken care of the first four steps, it’s time for step 5, choosing your affiliate products / services.



Choose Affiliate Products to Promote

Now that you’ve chosen your niche you need affiliate products that fit and relate to your content.


You need to join an affiliate program and choose the product and / or services you want to promote. Then move on to step six which is joining an affiliate marketing network.


Join an Affiliate Marketing Network

If there is something that you already use you can promote that. If not you can make a list of things and do a Google search for related affiliate products and programs.


You can promote products that fill a need, those that your audience wants to know about, and products from others in your niche.


Before signing up, thoroughly research everything. Do not promote products you don’t use or know nothing about.


Lastly, you need to track the performance of your affiliate producers.



Track Your Results

Track your affiliate links to help you understand which products perform better with your audience. This allows you to provide better products to them in the future, and you can also use this knowledge to provide them with better content. When you do your audience will keep returning.


You will want to disguise your affiliate links so readers will click on them.

Click here and check out Pretty Links.com for shortening and disguising your affiliate links.


And there you have it; how to Generate Passive Income With Successful Affiliate Marketing.



Get Your System With Autoresponder Here




June 16th, 2019

Business Success With Social Media Marketing

by Rahimah Sultan



These days it seems that everyone is on social media. As an entrepreneur launching your own business, you are your own CEO, PR team and social media squad. Obtaining business success with social media marketing is the market trend and a must for newcomers to online business.



New entrepreneurs need to pay attention to 6 things: authenticity, finding your niche, being consistent across all platforms, getting offline and meeting people, content, and Facebook and Google Ads.



Jason Pinchoff discusses these in his article The Pinch List: Top 6 Social Media Musts, which you can read here.



 

Get Your System With Autoresponder Here

 

May 19th, 2019

Why You Should Use Autoresponders

by Rahimah Sultan

 

If you’re just starting out with online business, you may not be familiar with autoresponders.



An autoresponder is a computer program that automatically answers e-mail sent to it; messages set to go out automatically after a contact subscribes to your list.



You should use autoresponders to help automate your business which saves a lot time. If you’re skillful in how you use them, autoresponder emails can generate a lot of income for your business. This is the main reason why you should use autoresponders.



You need an email marketing application to send out your autoresponders. There are many from which to choose. Do an online search for autoresponders, check them out and make comparisons, then choose one that suits your needs. The range is from very basic to certain pieces of software or web apps that you need to integrate with mailing lists for your website or store. Remember, you get what you pay for so choose wisely.



If you already have a mailing list, you can use autoresponders to:



— Send out any type of greeting such as for birthdays and related offers


— Move a subscriber from one set of communications (list) to another after their initial purchase (from buyer to an upsell)


— Send people reminders to encourage renewing after a certain period of time (warranties, policies, etc.)


— Automatically send follow-up information about your other products/services



Some tips for sending autoresponses



Be reasonable with timing. Don’t send every day. Your initial email should acknowledge your subscriber with a thank you and include a link to the product or service s/he signed up for. Then send one the next day acknowledging their subscription with the link again, and state something like “Just in case you missed the email, here’s the link again.”



After the first two immediate emails, you might send something once a week, but not always selling something. You might let your list know about your latest blog post, or something you found that will help them in their business.



Keep the communication relevant to your niche. That is, what you are promoting and your website or blog content.



Stay on the right side of GDPR — data protection laws. This means that you must always have explicit consent before sending any autoresponders (emails), and make it easy for users to unsubscribe from your emails.



If you have a special announcement or promotion, general news updates or are marking a special occasion you can do this manually in an e-newsletter or by using the broadcast function in your email marketing system.

Saving time to work on other aspects of your business is the main reason why you should use autoresponders.




Get Your Complete System With Autoresponder Here