Posts Tagged ‘Home Business’

December 5th, 2022

Marketing Trends and Strategies for 2023

by Rahimah Sultan





Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.


New approaches are necessary as the success of marketing strategies becomes more dependent on real-time data and evolving technology.

As third-party research and data are becoming less relevant, getting to know your audience doesn’t look the same as before. New analytics tools are providing up-to-the-second details on which campaigns work and which ones should be done away with.

To make an emotional connection, you need marketing strategies that integrate branding and storytelling, not just promos and PR. Brand stories and values inspire audiences and also give them reasons, besides a rock-bottom price, to make purchases.

Storytelling, using someone who is well-liked and trusted, humanizes a brand and builds customer relationships. Satisfied clients and influencers can be effective sources of content for videos, blog posts, and general campaigns.


What are some top marketing trends?

1. Video marketers will use short content.

Getting to the point with short-form videos can actually be very effective. They not only take less bandwidth but this type of format aligns well with the short attention span of online audiences in a variety of demographics.

2. Social media will become a customer service tool.

This is relativity new and it’s no coincidence that this trend is emerging when many social media platforms are expanding their e-commerce capabilities thus making providing customer service on these platforms even more crucial.

3. More businesses will leverage SEO

We marketers must make sure our websites and content are as discoverable as possible, especially on Google, which can provide both long-term and short-term traffic returns. While SEO is not new, its strategies are becoming more and more ingrained within today’s marketing strategies.

As interest and need for SEO strategies grow, so do search optimization opportunities. With the evolving of Google algorithms, SEO has become about more than churning out basic posts that answer simple search inquiries.

4. Mobile optimization will be even more important.

As people are spending more and more time on mobile devices, especially millennials and Gen Z who continue to grow buying power, mobile-optimized digital experiences will be even more crucial to consider as a business owner who markets to these fast-paced, highly connected generations.

Mobile experiences aren’t just important on brand websites, they’re also important in other key marketing strategies such as delivering mobile email experiences to subscribers.

5. Inbound marketing will remain a best practice.

As outbound marketing tactics have become less effective in reaching prospects and leads, inbound marketing has become a valuable asset to create brand awareness and build trust, digitally, through refocusing strategy to drive customers to seek out your content.

Inbound marketing requires you to produce good quality, valuable content tailored toward your target audience and buyer personas and their needs.

6. More brands will test out native ads.

Native ads work. When you pay to feature your content on a third-party website, you’re investing in native advertising which is designed to blend in and promote your brand to a new audience that, otherwise, might not learn about you.

Native ads don’t feel like traditional ads so consumers are more likely to view them, especially over banner ads.

You can find examples of native ads on social media, content recommendation platforms (those links to various other content you can click at the bottom of the page to read more on or related to the topic), through search engine results, or in campaigns.


What are some strategies?

1. Cohesive customer experiences.

Although customers don’t interact with brands through a single method or channel, they expect a personalized, tailored experience that speaks directly to their needs.

Marketers need to understand specific interactions in the customer’s entire journey and focus on a complete experience, not a point-in-time campaign.

To better understand your user experience, you can create a customer journey map (you can do a Google search for “customer journey map”) which is a visual representation of how a customer acts, thinks, and feels through the buying process. It can be a valuable tool for creating a cohesive experience.

2. Improved user experience across devices.

User experience or UX refers to how a person feels when interacting with a system. A good UX design will provide a positive experience that fulfills users’ needs and keeps them loyal to your product or brand.

Your website and/or app is probably your most valuable marketing asset, and a great UX can make all the difference when convincing consumers to become customers.

When you design your site, keep the layout simple and include easy-to-use navigation. Don’t overwhelm users with too much information on the main landing pages.

Also, optimize your website for mobile, especially since more than half of users worldwide use their phones to browse the web.

3. Voice search tactics for SEO.

Marketers are beginning to leverage voice search as a search engine optimization (SEO) tool. These digital assistants are designed to answer short, informational queries such as “Who painted the Sistine Chapel and “What’s the weather in San Francisco?” but they’ve also started to process more customized searches, like “What coffee shops are open near me?” and, “Do they serve lattes?”

Businesses’ responses are how they frame information. To answer readers’ questions based on intent, creators are opting for more conversational question-and-answer formats so that when consumers use voice search, they’ll get high-quality, accurate responses more quickly.

4. Conversational marketing.

Conversational marketing uses targeted messaging and AI automation to engage with people when they’re on your website instead of directing people to lead capture forms and waiting for a response.

This digital marketing trend employs intelligent chatbots with machine learning and natural language processing (NLP), which allows customers to have a two-way conversation with a brand. Shifting from an asynchronous way of marketing to real-time conversations presents a major learning curve as conversational marketing grows in 2023.

5. Interactive content.

If you’ve used the internet within the past decade, you’ve likely come across interactive content without even realizing it.

Today’s audiences want content that demands attention. Marketers are developing dynamic, two-way experiences that encourage active engagement from their target audiences with content such as:

Quizzes

Interactive infographics

Calculators

Games

Assessments

Contests

Interactive videos

Interactive maps


Interactive content is a great trend to try if your content marketing goals include:

Enhanced audience engagement

Improved customer learning

More leads and conversions

Increased brand loyalty

Streamlining the customer experience


By keeping up with current marketing trends and strategies and shifting to real-time marketing and campaigns, you can design strategies that create profitable relationships instead of short-term results.

Marketing strategies are road maps that include tactics for converting audience interest into sales. But, plans are only as good as the data that updates them. Shifting to real-time market and campaign insights leads to messages that persuade and connect with the people behind the numbers. Brands that don’t lose sight of why audiences convert, can design strategies that create profitable relationships instead of short-term results.

With these marketing trends and strategies for 2023 tips, you have an overview of what the future holds.


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November 20th, 2022

Avoid These Beginner Blogger Mistakes



by Rahimah Sultan







Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




People think it’s easy to blog for a living and that you sit at home all day writing on the internet. They think anyone can do it.

If you know the challenges that are coming, they’re pretty easy to avoid.

Here are some common mistakes, that most beginners make, and some tips for avoiding them.


Continue reading here.



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November 6th, 2022

Backlinks and How To Build Them

by Rahimah Sultan






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




Although you are probably familiar with SEO and marketing, you may be confused about some other features of online marketing. One of the aspects that can be confusing is backlinks.

In this article, I’ll provide information on backlinks and backlink building for your website.


What are backlinks?

The links from other domains to your domain or webpage are backlinks. They can improve the traffic that comes to your site and they help boost your website’s ranking in search engines like Google and Bing.

Backlinks, which are one of the most popular ways to increase your site’s search engine ranking, can be the deciding factor used to establish how popular your website is among readers.

When another site links to your website, some of its value is passed on to your website. If you have a lot of high-quality backlinks pointing to your site, yours will rank higher in the search engines.


Backlinks help with:

Ranking – Generally speaking, the more quality backlinks your web pages get, the better chance your web pages have of ranking for relevant search engine searches.

Referral Traffic – If a website has links from reputable websites, visitors who click on these links might be interested in your content as well.

Increased Visibility – Since search engines revisit popular pages more frequently than unpopular ones, backlinks from the popular pages may help them discover your site and material more quickly.



How important are backlinks in SEO?


There are so many different types of backlinks and ways to get them and not all of them are good for SEO. Some types of backlinks can actually hurt your rankings.

Backlinks let Google know that your website is worth ranking higher than others that don’t have any.

Google wants to show the best results first, the ones that are most relevant and useful to users, so it uses things like PageRank, keyword usage, and backlink data to establish which websites should be ranked higher than others.

You need high-quality backlinks pointing toward your site from trusted sources if you want your site to rank higher than others with fewer or less valuable backlinks.

Valuable backlinks:

Should come from a trusted and authoritative website
Should include keywords in the link’s anchor text
Should come from sites relevant to your niche
Should be do-follow links


To determine a domain’s trustworthiness, be sure:

It’s registered with a trusted domain registrar
It has a good number of backlinks from high-quality websites
It has been around for a long time and has a lot of content on it
It’s hosted on a reliable web host


What is the difference between a link and a backlink?



Internal links are links between web pages on the same domain to help users navigate the site while external links or outbound links go from one domain to a different domain that establishes a relationship between the two domains.

In other words, an internal link within the same site is considered the link while the links from the other webpage of a different domain may be called the backlink. Search engines understand the relevancy and reward the target URL by driving the traffic or pushing it in the SERPs for the keyword used in anchor text.

Backlinks pointing to your website indicate that your content is valuable. Backlinks are one of the most essential search engine ranking factors. They play a vital role in every website’s success (or failure).

Now, we’ve covered the basics of backlinks. Keyword research, on-page optimization, and backlink building are the three important elements of SEO. Obtaining backlinks is possibly the most important of these.

Links are beneficial in more ways than one, as they help build awareness and increase traffic. Link building should be a key component of everyone’s SEO plan. Now that we’ve covered the basics of backlinks and how to build them, you should be able to use this information for improving your site performance.


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October 23rd, 2022

Back to Basics in Marketing


by Rahimah Sultan






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.



In order to succeed, the market must know you. A strategic marketing effort is an indispensable part of your business. If people don’t know you exist, there will be no one to buy your product or services.


What is marketing?

Typically, marketing is the activity and practices carried out to publicize and deliver offerings of value to prospects and customers. It’s the effort to promote and sell products and services. Marketing has evolved over time from traditional methods to digital marketing.

It’s the effort to promote and sell products/services. Marketing has evolved through time, from the more traditional methods to the recent digital marketing industry.

Both traditional and digital marketing are similar in that they aim to develop a mutually beneficial relationship with prospects and customers. However, digital marketing methods have become more prevalent due to the shift in people’s purchasing behavior to online.

There is a set of proven marketing tactics that you can use in any combination that suits you while getting back to basics in marketing. They are:

Product
Price
Promotion
Place
Process
People
Physical evidence


What do I need to do to ensure marketing success?


1.  Define your marketing strategy

To be successful, you must have a well-defined marketing strategy. You need to:

Know your business and marketing goals
Know what you’re promoting and selling
Research and know your market
Profile your customer and competitors
List and develop strategies to supplement your goals



2.  Use SEO

To rank high in Google’s SERPS, you must have correctly done search engine optimization (SEO). If done right, various SEO strategies can help drive more traffic to your website by ranking you high.

Use relevant keywords and phrases in your content, but not so many as to be penalized by Google for “stuffing.”

There are many keyword tools you can use to help capitalize on preferred keywords and phrases.

Use quality link-building. Including hyperlinks from other websites is an effective SEO tactic.

Linking to authoritative websites can help boost your ranking, as these are link-worthy sites that increase your website’s authority level.

Only link to sites that are relevant to yours, so Google will not demote your ranking. You can check out the popular link-building tools that can help bring in quality link-building opportunities.



3.  Use a Trusted Web Host

Google likes fast websites. The web host and the hosting company you choose can greatly influence search ranking.



4.  Use Quality and Updated Content

Your content is the currency that forms the base of all your marketing strategies. Good quality and relevant content are what Google uses for ranking.

Your website must make sense and be beneficial so your audience will return for more.



5.  Use Video Marketing

Because people are visual, videos have become the driving force for most digital marketing ventures.

Video is a powerful storytelling medium that connects with your audience emotionally through sound, motion, and attractive visuals. It also offers a better online user experience to your audience.

Videos also break up chunks of text, improving readability. ‘How to’ and technical videos are more effective than technical manuals. Live videos promote more interaction with people allowing them to feel like being part of the conversation by commenting during live sessions.

Use unique crafting content for your videos to make you stand out. Video marketing can be a powerful and effective way to engage and entertain your audience while conveying your core message.



6.  Leverage Social Media

Social media is the preferred choice for most marketers. The number of social media users is daily increasing. Use your social media marketing effort on platforms such as Facebook, Pinterest, Twitter, Google+, Instagram, and others. Each channel has its own strengths. Use these strengths to increase your organic reach and increase awareness and get a higher conversion rate.

Be sure to incorporate social media plug-ins in your content so your audience won’t hesitate to share your content via social media. This will increase your outreach.



7.  Use Simple and Short Forms

Gaining access to relevant data is crucial for a successful marketing strategy, however, collecting data from your audience is a delicate matter, because the way you do so can either encourage the user to voluntarily opt in or leave.

Your audience’s privacy is of utmost importance. Your web forms should be simple and contain a minimal number of fields. Focus only on what you need.

Your forms need to be simple, direct, and easy to understand to help your audience to decide to opt in to share their information with you.



8.  Use Email Marketing

Email marketing is still one of the best ways to reach out and promote your business. However, you must have a list and use well-crafted emails that target your preferred audience.



9.  Use Automation

Embrace automation to help with everyday repetitive tasks. Identify these and get the tools you believe will free up your time for others things that require specific attention and detail. Your productivity will increase as you spend your time efficiently.



10. Use AIDA

To capture users’ attention, use AIDA which is short for Attention, Interest, Desire, and Action. This is an age-old formula proven to work on almost every marketing channel. The purpose is to capture the user’s attention (Attention), create a sense of need in the user (Interest), tug their heartstrings (Desire), and finally provide solutions that push the user to buy (Action). All your marketing strategies must revolve around this formula.



Although we’ve learned from the past that the basic and proven marketing tactics are here to stay, they aren’t etched in stone. You must always do the things that are necessary to tweak your strategy for maximum benefits. The above are some of the popularly used smart hacks that you can use to build your marketing foundation while focusing on your unique selling points to stand out among the many and get back to basics in marketing.


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September 26th, 2022

Digital Marketing is Changing

By Rahimah Sultan






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




There are many elements to digital marketing, and all of them move at a very fast pace which makes it difficult to know everything necessary to have a digital marketing career, even though you may have set up a social media campaign.


What is digital marketing?


Digital marketing covers all marketing activities that take place online, as more people use the internet to browse, connect, and make purchases. Also, the increase in mobile use continues to rise.


What are the digital marketing channels?

There is a variety of digital channels available to drive traffic including the following seven main digital marketing channels:

Search Engine Optimization (SEO)
Pay-Per-Click advertising (PPC)
Social Media Marketing
Content Marketing
Email Marketing
Mobile Marketing
Affiliate Marketing


As the digital landscape keeps evolving, there are more than those listed above.


What are the benefits of digital marketing?

Digital marketing allows you to engage with prospects and customers in a way that builds relationships, hopefully, long-lasting ones.

Reach new audiences

As you know already, there are billions of people you can engage with and influence online. When it comes to digital there are no boundaries. Since your social media posts or blog articles can be read by anyone anywhere at any time, the possibilities to engage are limitless. You can use automation for scheduling to reach people on the right days and at the correct times.

Also, you can create interesting content for new audiences by creating a targeted campaign to reach a particular group across relevant digital channels.

Segmentation

This means that you can target audiences based on their location, gender, age, job role, goals, desires, and interests, in your online marketing campaigns.

But, you need to know who you want to connect with before you target anyone. One of the best ways to do this is by creating a buyer persona. This is a profile representing your ideal customer. By using buyer personas, you can tailor your marketing content and reach out on the channels that are relevant to those personas, and connect with them to meet their needs and begin solving their problems. You can have a few personas to reflect your diverse audience.

To gauge who your customers are, what they want, and what they’re looking for you to solve, run surveys and polls on your social media channels, interview current customers on a one-to-one basis, and check out your competitors’ interaction with their customers online.

You can also do some market research using the following:

SurveyMonkey

Site analytics

Your site analytics show where your visitors came from, the keywords they used, and how long they stayed on your site, and the devices and platforms they used to get there.

Cost efficiency

Digital marketing campaigns are trackable and cost-efficient as opposed to magazine and newspaper ads.

Whether your campaigns are paid search, display advertising, or social media, you can cap your spending to keep track of costs. You can set a daily, weekly or even a monthly budget so you never overspend.

Measurable results

Digital marketing is measurable. You can track KPIs (Key Performance Indicators) across digital channels for metrics that matter, not likes or comments or social media channels. Track KPIs that show measurable results like conversion rates, sales, and revenue – things that matter.

Personalize campaigns

Of course, campaigns that are relevant and personalized perform great. Email marketers use this tactic to improve engagement. It’s the same across digital channels.

Easy adaptation

Digital is fast so you can adapt and change campaigns or content quickly. If you realize that one of your social media campaigns isn’t preforming, you can change the location or tweak the message to see if things change. Do A/B testing to avoid wasting time and money on a campaign that will never work.

Engage audiences at different stages


If you’ve read or studied marketing, you will have heard about sales funnels which have four stages through which a customer passes and needs nurturing. Your content must be geared to each of these stages before the purchase is made.

Levels the playing field

Global and small brands benefit from digital marketing. It levels the playing field for all. If you understand your personas, have identified the key digital channels to use, and found what content works, your small business is headed for success.


When setting your digital marketing strategy, you need to:

Set smart goals
Know your target audience
Conduct analysis
Choose your channels
Keep an eye on trends to gain a first-mover advantage
Determine your budget

As digital marketing is changing, you can be successful using this information.


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September 12th, 2022

Beware of the Pitfalls of Working from Home


by Rahimah Sultan






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.



There is an abundance of business advice to be had which includes delegating certain tasks so you can focus on your business. Although this is great advice, what if you’re a one-person business and you work from home?

Although you can run a small business on your own, it takes planning and a lot of patience.

Beware of the pitfalls of working from home so you can be successful. Here are four challenges that you need to avoid.



What are some pitfalls you need to avoid?



1. NOT STAYING FOCUSED

It’s difficult to stay focused with distractions from television, family members, and dirty dishes. And, if you’re new to working at home, it’s hard to feel like you’re working, because your home environment doesn’t feel like your work in an outside office.

Solution: If you’re not an expert multi-tasker like some people and you find your productivity is suffering, you should come up with a more formally structured day, as in a traditional office setting where you would not do home chores or run errands during work.

Create a dedicated area as your office, one with a door, if possible. At the very least, a corner just for work so that when you go there your brain signals it’s time to work. If you find yourself stuck from time to time, try a change of environment such as a cafe for an hour or take a walk outside.


2. LOSING BOUNDARIES

Although you should take advantage of the flexibility working from home provides, remember how easily time can be ripped away from your workday. After all, your work is just as real as any traditional office job.

Solution: At a traditional office job, everyone appears to understand your work schedule, and you’re not expected to get everything taken care of in one day. However, when you’re working from home, all those boundaries seem not to apply.

Although you should take advantage of the flexibility working from home provides, remember how easily time can be ripped away from your workday. After all, your work is just as real as any traditional office job.


3. WORKING TOO MUCH

The stereotypical working-from-home in pajamas and easy days is not the reality. When you work from home, you work longer days because there’s no separation between work and home. You don’t have a natural stopping point nor do you drive away from the office, and days get longer because it’s hard to put aside your work.

Solution: As with most jobs, there’s always going to be more to do. You need to regulate yourself and be disciplined and set a boundary between your work and personal life. Although this doesn’t have to be every night, if you’re serious about working from home for the long term, this lifestyle has to be sustainable. You’ll need time away from the computer and the stress of work.


4. FEELING ISOLATED

Not being in a traditional office setting with day-to-day social interaction can bring on feelings of isolation.

Solution: When you’re working from home, you’ll need to create social interactions. You can:

Schedule lunch or breakfast get-togethers

Use social networks such as Facebook or Twitter as your virtual “water cooler” during the day

Use real-time communications like skype, phone calls, or chat instead of email

Get involved with local meetups or networking groups

Spend some time working in shared office spaces



In summary, find a proper work-life balance. Schedule breaks on your calendar and don’t miss them. Note your in and off hours on the calendar and in your chat tools.

Outside of work take time to unwind and spend time with your family. Pursue your hobbies, make plans with friends, and occupy yourself with things that aren’t work-related.

So, beware of the pitfalls of working from home and use these four challenges as a starting point for overcoming pitfalls.



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July 18th, 2022

Get Started With Creative Writing

by Rahimah Sultan






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.



Creativity is using imagination or original ideas in producing artistic work. Creative writing is using words in an artistic way to express emotion.

There are different styles of creative writing including fiction, memoirs, poetry, movie and television scripts, plays, and songs. However, in digital marketing creative writing refers primarily to copywriting and storytelling in which you can use text-based and audio-visual formats for creative writing.


How Do You Write Creative Content?


You can use the following five tips to get started:


1. Define your brand or purpose

Give your brand or product purpose. Give it a human touch that is more than a name, logo, color, or tagline. What is the core philosophy, and what does the brand or product stand for? What kind of emotional response or reaction does it produce from your target audience?

Answering these questions will help you talk about what you’re offering effectively through creative writing, whether that’s a blog, impactful videos, or some other way.


2. Use storytelling to build an emotional connection

People love a good story.

They like hearing about interesting people who have overcome challenges that we can all relate to.

This technique can be used in an email series, on a landing page, or in a short video. Whatever the format, it should include three basic features:

Opening – Show how the character of the story had a normal life until something happened to change that.

Conflict – Show how his/her life was threatened if s/he didn’t respond to the problem. What did this journey look like as the challenge was undertaken?

Dialogue – Start a conversation about the journey.


3. Use interactive content

Don’t limit your creativity to blogs or articles. Now there is no shortage of interactive audio-visual options to use in your creative writing. This type of content is quick to scan and easily engages your target audience.

Some of the formats you can use are:

Images
Videos
Quizzes
Polls
Memes
Infographics
Calculators and tools
Webinars
Image sliders
Surveys


4. Use fewer words

Unlike a play, novel, or movie script, in digital marketing creative writing is usually short-form content because people generally have a short attention span. They want information immediately.


5. Read

If you’re not an avid reader, it’s a good idea to develop a reading habit because creative writing calls for inspiration from different sources.

Reading makes you empathetic as you can step into the characters’ shoes and understand their feelings. You can incorporate these feelings into your creative writing, and of course, reading also expands your knowledge and increases your vocabulary.

You can familiarize yourself with the creative writing of authors and experts by reading short stories, fiction, poetry, or anything that inspires you to think creatively.


What Else Can You Do To Get Started With Creative Writing?


1. Acquaint yourself with literary devices

Literary devices or literary techniques are specific structures that writers often use to add meaning or create more compelling stories for the reader. Some common examples are metaphor, alliteration, hyperbole, and imagery. These techniques can give the reader a greater understanding and meaning of the writer’s intent.

There’s no limit to creativity when using literary devices since they provide wide-ranging creative freedom which can generate impactful writing. Start practicing with metaphors, alliteration, and imagery and you’ll soon begin unleashing your creativity.


2. Use your own writing style

Analyze your writing to understand your strengths and weaknesses. When you write you want your target audience to recognize you. Is your style descriptive, persuasive, or maybe humorous while getting your point across? You should take the reader on a journey that includes a beginning, middle, and end as mentioned earlier – opening, conflict, and dialogue.

The goal of creative writing is to find new ways to tell stories that can surprise and delight audiences. 


3. Challenge yourself

Every element of your writing requires unique thought processes. You can research writing exercises online and use them to improve your writing skills. Your readers will appreciate content that flows smoothly and effortlessly. It takes practice, but you can use these tips to get started with creative writing.


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July 4th, 2022

Internet Marketing Tips for Home Business

by Rahimah Sultan





Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.



If you already have an online business that is making money, you know the basics of Internet marketing and growing your business. There are still many people who are unsure about launching a business on the internet and what to expect, and many have a website without any real online presence.


Why do you need an online presence?

There are many ways of making money online, but if you have your own product or service, you need to advertise so people know you exist.

In order to grow your business online, you need a steady flow of targeted customers and prospects visiting your website and sales pages just as you do with a brick-and-mortar business.

There are many sources for free and paid advertising that include:

Social media
Search engine and directory listings
Marketing offline
Content marketing
Blogging
Google My Business on Google
Google Adwords
Email marketing


Paid ads can become really costly very quickly so you have to watch them very closely, especially if you’re just starting out unless you have an unlimited budget.


What else is necessary to grow your business?

In order to grow your business you need:

1. Targeted traffic

Targeted traffic is a visitor that falls within the niche of your website. For example, if your website is about athletic wear and someone lands on one of your articles after doing a search for “best athletic wear for women”, that visitor is targeted. Targeted visitors are people who are genuinely interested in your products or services.

You can buy traffic, use free sources, or both. Paid traffic includes pay-per-click, solo ads, ezine advertising, and banner advertisements.

2. Product or service

Included in these internet marketing tips for home business, of course, is something to sell. This can be an actual physical product that is shipped to buyers or a digital product that can be instantly downloaded to their computers.

If you don’t have your own product, you can find good ones to sell as an affiliate marketer. Click bank, JV Zoo, and Deal Guardian are a few to check out. Just make sure they are good products that solve problems for people. This is especially important for your prospective buyers. You want them to trust you and your recommendations.

3. Marketing funnel (sales funnel)

A Sales Funnel for your Online Marketing

You must use effective advertising. This includes a lead capture page (LCP) with a lead magnet (a freebie or a discount you offer in exchange for names and email addresses) for visitors to fill in to get more information about your products/services. When they fill in the form they’ll be directed to a link to get what you’ve promised.

Now they’re on a list you’ve set up at your hosting company so you can follow up with them and establish a relationship in order for them to get to know, like, and trust you. This process of advertising, using an LCP, and a follow-up system is your sales funnel.

You need a follow-up strategy for people who do not buy from you the first time they visit your site. A marketing funnel serves that purpose by capturing visitors’ information and adding them to a list of prospects to be contacted at a later date. They may like what you’re offering but need more time to get to know and trust you before buying. Once you have a prospect’s information you can remind them of your products and services in a number of ways that include email marketing, online webinars, and social media.

So, using these internet marketing tips for home business to start or grow your business, you’ll be able to establish your online presence to let people know you exist, get targeted traffic to your website to grow your business, advertise your product/service, and follow up with your prospects.


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June 20th, 2022

Use A SEO Copywriting Strategy

by Rahimah Sultan





Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.


Copywriting involves the creation of textual content for the needs of your target market. It’s broad and includes written content for blogs, advertisements, product catalogs, emails, print media, and websites.

It requires communication with your clients to know what they want and the reason for the copy you’re writing. Understanding your target market or the audience for whom you’re writing is a must.


You need the following for copywriting:

1. A computer or a smartphone
2. Internet connectivity
3. A document app or writing tool like Google docs, Draftable.com, and access to a content management system
4. A tool for checking plagiarism, like CopyScape or another
5. Tools for checking grammar and sentence structure, e.g., Grammarly


What does a copywriter do?

Copywriters write for the internet, and their content is informative for businesses and is designed to guide readers in their own research.

A copywriter is a lot more than just a wordsmith.


As a copywriter you:

Obviously, write
Research
Interview
Edit
Proofread
Plan and implement marketing campaigns, and much more.


The kinds of things copywriters write include:


White papers. Non-government white papers are about 1,500-2,500 words and are informative, educational documents that explain the origins of a problem and how it might be solved. Often that solution will be linked to what the client sells, but the majority of the white paper will be objective and useful. These tend to be gated behind a form, and are used for lead capture.


Case studies. These are short articles explaining how you’ve helped your customers.


Blog posts. These are generally a bit more informal or opinionated, but this varies from client to client.


Emails. Email campaigns are for attracting interest, raising awareness, and prompting an action. They should be short, enticing, and informative to help turn leads into customers.


Social media posts. Social media also requires copywriting for those limited-character tweets and clever Facebook updates.


Website copy. Writing for the web requires a whole other skill set, although many copywriters have it.



Today, it’s essential to have a SEO copywriting strategy for your business. It may be even more important than your social media strategy.


SEO (search engine optimization) is the process of improving your website to get more organic traffic, free traffic from people performing internet searches.


You may have to change your website design, content, and other non-technical features to get better results. Your website should be designed to attract traffic, without you having to pay for it.


This is a way you can continually get traffic, and it pays off in the long run. SEO is used to get your website’s landing pages to rank on a search engine’s first page of results for a particular word or phrase.


SEO copywriting is writing copy with this in mind and maximizing your opportunity for getting free traffic to whatever website, landing page, or offer you have.


SEO is not something that you do once and expect it to keep working. It’s an ongoing process, and you should be ready to keep investing your time and effort in it.



What skills does a copywriter need?

There are certain skills a copywriter must have which include:


Attention to detail: You need to be able to evaluate your work or copy from an objective point of view. This is necessary to properly proofread and edit your work in order to improve or enhance its quality.


Writing: Everyone can write, but not all can do it well. You don’t have to be a top-notch writer before you can attempt copywriting, although improving and fine-tuning your writing skill goes a long way in helping you become a good or even great copywriter.


Creativity: Creativity involves being imaginative and able to view things from different perspectives. Clients rely on the creativity of copywriters to make a copy interesting or engaging to a target audience. When you are creative, the development of copy ideas is easier.

Listening: You must be a good listener to be a good copywriter. By understanding your client’s needs and requirements you can more clearly meet their needs. Being a good listener helps you to become an authority in copywriting.


Along with the proper tools and setup, you need to use a SEO copywriting strategy in your business.



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May 23rd, 2022

Work From Home With Affiliate Marketing

by Rahimah Sultan





Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

If you’re looking for an alternate stream of income, affiliate marketing may be your opportunity.


Affiliate marketing is a growing industry and is set to grow even more by 2024. More than 80% of advertisers use affiliate marketing.


The most popular niches are Fashion, Sports & Outdoors, Health/Wellness & Beauty, Travel, and Home & Garden, in that order. Due to covid, Travel may have dropped down the list a bit.


Amazon Associates is still the largest affiliate network.


In the past, affiliates were traditional bloggers or media publishers who had websites they could use to promote and review affiliate products. They tried to earn an income by promoting multiple brands from a range of popular affiliate programs, and even competing products.


Now, influencers are the stars of the internet. Data suggests consumers trust an influencer over an advertisement or traditional celebrity endorsement. Genuine influencers only promote products they like and trust.




What is affiliate marketing?

Affiliate marketing is an advertising model for publishers to earn a commission by promoting a product or service made by someone else.


You don’t have to worry about high startup costs, as affiliate programs are normally free to join.


In affiliate marketing, you refer a product or service by sharing it on a blog, social media platform, podcast, or on a website. You (the affiliate) then earn a commission every time someone purchases through the unique link given to you to use for advertising that product or service.


Commission rates vary according to the company and the offer. There are some programs that offer a flat rate per sale as opposed to a percentage.


There are several types of affiliate marketing in existence, and some are used strictly for generating income.


The best type of affiliate marketing is one that is honest and genuine and in which you become a trusted source on the topic.




If you’re thinking about working from home, here are some business ideas to consider.


What are the pros and cons of affiliate marketing?



Pros


Affiliate marketing is a no- to low-cost business venture you can profit from.


It’s easy to execute, as you have no developing, supporting, or fulfilling of offers to do.


It’s low risk since there are no costs to join programs and you can generate passive income.


With successful affiliate marketing, it’s easy to scale your earnings without hiring additional help, and you can introduce new products and services to your current audience and build campaigns for additional products while your existing work continues to generate revenue.


Know that great affiliate marketing is built on trust. It’s best to only highlight things that you personally use or would recommend. Becoming a great marketer for a certain product requires a lot of work, even when the product interests you or fits within an existing hobby.



Cons

Affiliate marketing requires time and patience. It’s not a get-rich-quick scheme. You’ll need to research the most relevant and credible products to promote. You have to spend time blogging, hosting virtual events, publishing free content on social media, and doing other lead-generating activities.


Since it’s commissioned-based, you have no boss.


Temporary browser cookies are used to track people’s actions from your content. You’re paid when the desired action is taken by someone.


Affiliates have no control over the program. You must obey the rules and guidelines set by the company as to how to present their product or service.



How do affiliates get paid?


There are five common ways affiliates get paid:


Pay per sale – earn a commission for each sale you make.


Pay per action – earn a commission for a specific action.


Pay per install – you’re paid for every installation you generate from your website traffic
promoting mobile apps and software so that people download or install them.


Pay per lead –
pays every time someone signs up for something. This method is common for beginners, as it’s easier to generate leads than to sell products to an audience.


Pay per click
– earn a commission on every click on your affiliate link. This method is used by big merchants desiring to build brand awareness. Customers don’t need to sign up for or buy anything, just to visit the merchant’s website.


What are the top affiliate networks?


The top affiliate networks are:


Affiliate Future
AvantLink
CJ Affiliate
ClickBank
FlexOffers
LinkConnector
ShareASale


To work from home with affiliate marketing starting today, decide on a niche, choose a platform, find relevant marketing programs, create valuable content, and follow FTC guidelines.



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