Posts Tagged ‘online marketing’
AI and Automation In Online Marketing
by Rahimah Sultan
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There are several trends and technologies that have emerged over the last several months that point to what the future likely holds. There is increasing use of chatbots, a focus on voice-driven search optimization, and the use of artificial intelligence. Added to these top three are podcasts and video.
Due to an increasingly cluttered communication environment, marketers are seeking ways to better engage with their target audiences. Personalization is a trend they believe holds promise.
“Technology is having a real impact for marketers, improving efficiencies and boosting customer satisfaction. Here, experts weigh in on what marketers can expect going forward.”
Please read this article for more information on these developments.
Use Blog Comments to Benefit Your Online Marketing and SEO
by Rahimah Sultan
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On the web most of the entries in an average comments section are spam. Akismet is a tool that filters out comment spam for you. Comment spam can have a negative impact on your site’s search engine optimization (SEO) efforts.
Do blog comments still matter or help in any way?
You might think that, with so many social media platforms available to discuss pieces of content, blog comments no longer matter. That depends on your goals.
Many businesses with a large following see no need for blog comments as social media allows them to interact with more people.
However, if you’re a small business just getting started online and only now taking steps to grow a social media following, having a comments section on your blog can prove to be beneficial to your business.
Top brands often benefit by commenting on blog topics. You may not realize this because you don’t see influencers’ names in the comment sections of popular industry blogs.
That’s because they outsource the task. They hire virtual assistants and other freelance writers to write useful comments on recent blog posts.
How do you write good comments that people will notice?
Blog comments are still powerful, if you write high-quality, genuinely-good comments worth noting. They can still get you noticed by popular bloggers and influencers.
Writing a good comment requires:
#1 Letting People See the real You
Don’t use an animal or a generic faceless silhouette. Show you and all your pearly whites with a smile.
If your message is flagged as spammy, a gravatar gives you an increased chance the blog owner will approve your new comment.
#2 Using Your Real Name
Don’t use a fake name or a nickname that your friends and family use or any other name. And don’t use a fake or inactive email address. That will break the communication avenue between the commenter and author.
#3 Not Embedding Links in Your Comments
WordPress, Disqus, and other commenting systems view these links as spam. They come across as sales pitches, a cheap attempt to sell something. The blogger will feel no inclination to view it.
#4 Reading the Post Before Commenting
Although it takes time, reading a post thoroughly before commenting is a must. You don’t want your response to be inappropriate or silly.
#5 Not Having a One-Sided Long Conversation
Long-winded blog comments are not better than short ones. They’re just boring.
#6 Not Being a Parrot
Do not repeat what you’ve just read. Your comments need to offer some insight.
More Pointers:
A) Include a friendly greeting using the author’s name, spelled correctly.
B) Offer a compliment about the post, something about why you chose to be on this blog. Be sincere.
C) Do something that makes you appear valuable to the blogger you’re aiming to entice— anything that establishes you as a person worth knowing and helps develop a personal relationship.
D) Let the blogger know you’re interested in a longer-term relationship. Make a promise at the end, like telling the author you’re going to share the post on your favorite social media platform.
Be sure to do what you promise. When you share the post on your favorite social media platform, be sure to tag the blogger — let them know you followed through.
Show some personality. You can craft your comments like you’re writing an email to a friend.
Good comments alone won’t launch you to world domination, although they’re effective and often overlooked, now that so many bloggers think they’re extinct.
Good comments can get influential bloggers’ attention.
So, you can still use blog comments to benefit your online marketing and SEO and get more traffic to your site when utilized properly. However, not every comment will drive traction and credibility for your site and brand.
You cannot use blog commenting to build backlinks.
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Effective Email Marketing
by Rahimah Sultan
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Email continues to be an essential part of daily business and consumer interaction.
Since an email account (i.e. email address) is required to sign up to any form of online activity, it is essential to the overall Internet experience including social networking or any presence on the Internet.
Over the years, email marketing strategies have changed, although effective email marketing is still key to any marketing strategy. The best online marketers use email.
Why do the Best Online Marketers Use an Email Marketing Strategy?
Because it produces results. Email marketing technology has advanced in that the software is becoming more powerful, and advanced features are now more accessible due to the growing number of affordable options on the market.
One email marketing trend that’s really taken off is the use of AI (Artificial Intelligence).
AI tools have come a long way recently. You can use them to help create subject lines, calls-to-action and content which can produce a substantial boost in campaign results.
With AI, after you’ve created your email marketing campaign, you can opt to have it sent at a specific time and on a certain day or you can use the “send at the best time” feature.
You do not have to send all your emails at the same time nor should you always be selling. Just send a few that offer tips or something that may be of interest, then send one offering one of your products or services for sale.
Another aspect of AI is personalization of emails.
Why Personalization?
Personalization can increase open rates. If people see their name in an email they’re more likely to open and read it, thus giving you an opportunity to follow up with them which can lead to more income.
When it comes to personalization you can complement your email with tools like live chat, SMS, push and more. You can do research and find the tools with the options that fit your needs.
While personalizing your emails, you may also want to use segmentation.
Segmentation
If you are expanding or want to grow your business you might consider using CRM (Customer Relations Management) software instead of spreadsheets. CRM works like a task manager. While using a spreadsheet you may track:
Name
Email Address
Phone Number
Type of customer
Date of purchase
With CRM you can start with an email address and add the things already mentioned plus whatever else you want such as:
Lead scoring (A feature that enables you to have a more complete view of how clients are interacting with you.)
Multiple contacts
Notes
Current sales stage of customers and prospects
and more
Make your emails engaging and offer good quality content and solutions to problems. Do not email just to introduce new products or services. No one will want to open them until they’re ready to know what you’re selling or they’re ready to make a purchase.
Make sure there’s a strong reason to open your emails, regardless of whether you’re selling something or not.
How?
Be sure your emails are valuable to your reader in and of themselves.
Include relevant educational content like tips and inspiration to maintain subscribers’ interest, while building trust in your product or service. When collecting signups set expectations from the beginning by pointing out the value you’ll offer. Then, stick to that promise and you’ll grow a list of engaged subscribers to convert when the time is right.
So, in order to have effective email marketing your strategy must be well planned and include the tools you need for efficiency and effectiveness. Be personable, informative and engaging in your emails. Set expectations from the start, keep your promise, and build trust.
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Effective Internet Marketing
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
Internet marketing is more effective than traditional advertising. Online marketing is an economical way to get the word out about your products, services and your company. You don’t have to spend a large amount of money so a small budget works just as well as a large one.
Brand awareness is easy when you use the power of the internet. If you setup your marketing properly you’ll have a better online presence, get more traffic and be better able to compete against those who have already built good, strong businesses using effective Internet marketing.
If you don’t market your business you won’t be able to generate leads or make your products and services known. The Internet connects more people than could ever be directly connected in person.
Why is Internet Marketing Cost Effective?
Although it takes money to run any size successful business, it’s natural to be hesitant when it comes to spending without guarantee of success. There are numerous cost-effective Internet marketing strategies available.
Whether you decide to use a website, social media or some other method, Internet marketing can increase visibility of your business and make it marketable and more profitable. You’ll need to think of your marketing strategy in terms of something other than just traffic numbers. You need targeted traffic — those who are looking for what you have to offer.
You can use social media as part of your marketing plan. It cost very little to set up a Facebook page and discuss your product or service with billions of people, some who will be in your local community. There is also Instagram and Twitter, among others.
What are Some Effective Internet Marketing Techniques?
Besides social media there is:
SEO (Search Engine Optimization)
Use SEO for your site in order to rank at the top of search engine results, thereby increasing the amount of traffic to your website or blog.
EMAIL MARKETING
Email marketing is relatively simple, inexpensive, and can generate profit. You want to build a list of clients, prospects, customers and subscribers who want to hear from you. Then you can regularly market to them via email to keep them abreast of your projects and remain a priority and generate more sales.
AI CHATBOT
You can integrate a chatbot into your marketing strategy to qualify leads, interact with site visitors, and personalize the customer experience. Chatbot marketing may seem new to you, but it has quickly gained lots of popularity.
VIDEO MARKETING
Videos are educational and informative. You can use them to demonstrate your products to help customers understand them. They help you stay competitive and boost conversion rates.
Keep things simple when you are just starting out, and use only a couple of these techniques. As you get results add more.
Be sure to have a written plan with your goals and budget and incorporate these effective Internet marketing strategies.
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Affiliate Marketing Partnership
by Rahimah Sultan
Affiliate marketing is a type of marketing partnership as are influencer and affinity marketing.
The world of commerce is competitive. As a business owner, you often find yourself competing against other business owners — for exposure, for customers, and for money.
While competition will always be a part of business, you can partner with others to promote your product or service. With partnerships you can grow your audience and boost sales.
In this article, Affiliate, Influencer, and Affinity Marketing: Your Full Guide to Partnership Types, you’ll find an in-depth discussion of partnerships.
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The Email Autoresponder
by Rahimah Sultan
The highest performing email strategy used by business is the autoresponder. Autoresponders provide the user with context while building trust, and they:
Allow you to continually show your best content.
Allow you to deliver the same high-value experience to every new subscriber.
Are great places to mention related offers without sounding dishonest.
Make sure your new subscribers do not forget you.
As a business owner, two of your biggest concerns are likely finding new customers and not having enough time in the day. So, email marketing is essential to growing your customer base.
The email autoresponder is a valuable email marketing tool that gives you the opportunity to share new content, build an email list or start promoting your latest product or service.
An autoresponder is a series of emails, generally focused on a particular topic, sent in a preset sequence at scheduled intervals. This process can begin when someone opts in to your general email list or you can create new lists for those who want the content.
Select a smart topic for your autoresponder in order for your autoresponder series to be a hit. To do this you can select some of your current customers and ask them via email, phone or survey what they would like to see from you.
Social media is a great research tool or you can check out some blogs in your niche and look at comments and what is being shared.
Check your own content for shares, comments, and analytics. If your site has a search tool, see what visitors have searched for. You can also use keyword research to check the popularity of various keyword searches in your niche.
Here are a few free tools you can use instead of paying for high level keyword suggestion tools.
1. Google Adwords: Keyword Planner
Google has been a favorite for many years
2. Adword & SEO Keyword Permutation Generator
It’ll point you toward some ideas that you may not have previously considered. The downside of this tool is that the list you get may not make sense, so you have to sort through it for the keywords that make sense for your site or content.
3. IMforSMB Bulk Keyword Generator
Although this tool is good for particular types of sites such as local service companies, you can still use it by replacing some of the keywords with your own, in the search results.
4. Keyword In
Use this for a simple way to combine your keywords and generate a list of potential keywords.
Although I’ve only listed four free keyword tools, you can “Google” keyword research tools for more. Now, let’s move on.
1. Decide what you want to accomplish with your autoresponder.
A. Send new subscribers a sequence of welcome emails
When a prospect or customer clicks on a link and makes a purchase or when anyone signs up for your newsletter or membership in your program, they should get an immediate response via your autoresponder, to show your appreciation for their time and effort. This email can contain a free thank you gift, a link to a how-to-set-up something or a series of educational emails.
B. Use it as a lead magnet to attract new subscribers to your list
This could be a free mini-course or a free challenge that promises to send a series of emails with lessons, over the course of a certain time frame of several days or weeks.
C. Create a sales funnel to make sales on autopilot
You can incorporate educational videos, sales videos, and follow ups to sell your products/services.
D. Promote up-sells and cross-sells
To get repeat customers, you can set up an autoresponder sequence for those who have purchased a digital camera, for example, and offer them accessories for it, or you can send a re-order reminder to customers who have bought skin-care products.
2. Segment your list
You can divide your list into smaller groups such as buyer persona, interests, stage in the sales cycle and more.
By doing this you can send specific and more relevant information to each segment for better results.
3. Choose the proper email software
Do your segmentation from the moment someone subscribes to your email list. That way you can present offers based on how they found your content, whether a visitor has already opted in to another offer, etc.
You’ll need email automation in order to schedule and send your email series.
4. Set up your entire email sequence
Decide on a schedule, how many emails to place in your autoresponder, and the delivery intervals.
You may want to send them on consecutive days or space them out over a week or longer, or only once a week. Test what works or emulate a series you’ve seen and like.
Decide how your emails should look. You can use plain text or HTML, sidebar or single column, many images or one or none. Whatever you decide, be sure they can be easily read. Use short paragraphs and leave plenty of white space.
Conclusion
The highest performing email strategy used by business is the autoresponder. Most businesses can use autoresponder email marketing as an effective automated tool to build and grow their business.
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Blog Article Marketing Problem
In recent years, there’s been a lot of talk about article marketing still having a place in entrepreneurs’ toolkit. Like most digital marketing techniques, article marketing has just changed. It provides valuable SEO and is still considered a worthwhile marketing method.
At one time, even poorly written articles and those that weren’t original or grammatically correct performed well in the SERPs. With the change in Google and other search engine algorithms, relevance and context began to be rewarded.
1. Original content makes better blogs
After Google rolled out these algorithmic changes it’s apparent that article marketing has changed. It is no longer about keyword packing or mass-producing low-quality content. Instead, today’s entrepreneurs need to produce original content. One way to do this effectively is to…
More…
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Internet Marketing Using Digital Channels And Social Media
by Rahimah Sultan
Internet marketing using digital channels and social media is a part of overall marketing.
There are many components to a digital marketing campaign.
Social media is only one of all the available channels for digital marketing.
Social media platforms bring many people together to exchange information.
Any form of marketing products or services using electronic devices is digital marketing.
This type of marketing has been around as long as electronic devices, beginning with the radio, and can be done online and offline.
Digital marketing is advertising delivered through digital channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel.
For a well-rounded marketing strategy, you need to use both online and offline marketing.
While millions of dollars can now be earned from home using laptops and cell phones and the like, there’s still a place for offline marketing.
There is enhanced offline marketing which includes restaurants using ipads for customers to create orders, as well as radio, television, and phone marketing.
Enhanced offline marketing also includes electronic billboards, and some are interactive.
Other forms of this type of marketing include local people in your community wanting to be rappers and rockers handing out mix tapes and CDs and now probably USB sticks to get you to listen to their music.
The podcast model is now used on internet radio; that is, advertising right before the show begins and just before the end of the show. You must be entertaining in order to do well on radio.
When it comes to online marketing, there are several large categories:
Search engine optimization (SEO) is the process of optimizing your online content to ensure your site ranks high in the search engines for relevant keywords and phrases.
Search engine marketing (SEM) or search marketing falls under SEO and is paid search or pay per click (PPC)
Content marketing which has been around longer than the internet, tells a story about your product or service to help improve conversions.
Content marketing allows you to connect with and educate your leads, customers and prospective purchasers with whom you work to build trust and relationships to encourage them to make an educated purchasing decision.
Social Media Marketing (SMM) is the practice of creating content that you have customized or tailored to work within the context of each individual social media platform so that you can drive user engagement and sharing.
Pay-per-click advertising (PPC) is an internet advertising model… Wikipedia
Affiliate marketing is the process of earning a commission by promoting a product you like to others and receiving some of the profit for each sale you make.
Read
Email marketing is the process of using email to promote your business. It’s used to foster relationships with potential customers, keep current customers informed and updated about your brand, offer coupons to encourage customer loyalty, and much more.
Read
Unbounce has a great graphic that sums up all kinds of online marketing in one neat chart.
Here’s a great place to get started with your online marketing.
For a well-rounded digital marketing strategy, both online and offline marketing are needed. The number of people spending more time on electronic devices is growing.
Traditional appliances and devices such as refrigerators, ovens, and billboards will all be modernized to leverage digital media. Whoever controls more eyeballs generates more revenue.
Internet marketing using digital channels and social media matters because it’s where the attention lies. That’s why Google and Facebook generate more revenue than any traditional media company, because they control the most eyeballs.
The channels that make up digital marketing are search engines, social media, blogs, affiliate marketing, emails, online ads, and mobile apps.
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Online Marketing: Get Your Business Online
by Rahimah Sultan
The obvious purpose of internet marketing is to sell goods, services or advertising over the internet, although that’s not the only purpose. A company may be marketing online to communicate a message about itself or to conduct research.
Basically, internet marketing refers to the strategies that are used to market a product or service online.
You need to be online in order to help potential customers and clients find your business.
The importance of online marketing is put forward in this article titled What Is Internet Marketing? by Susan Ward.
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The Changing Face of Content Marketing
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.
The content marketing environment continues to become more complex, focusing on customer experience and strategy.
To navigate this space, you must prioritize your content approach and optimization of your content methods.
Currently, the top 3 content marketing developments include a focus on being more human, targeting, and setting measuring goals that can be reviewed on a regular basis.
In order to achieve your goals, include strategy and planning in every decision in the content marketing process from beginning to promotion.
What do you need for content marketing success?
* Increased brand awareness
* Attraction of more traffic to your website
* Generation of leads
You can increase brand awareness through content marketing by:
1) Creating non-branded, searchable content to gain the attention of those who are not familiar with your brand and who are looking for more information on a relevant topic.
2) Publishing on other websites, with large readerships, that match your target audience.
3) Diversifying your content over blog posts, videos, podcasts, webinars, whitepapers, case studies, etc.
What are some of the best content marketing tools?
1. Marketing Hub
HubSpot’s Marketing Hub offers an array of tools and systems that grow along with your business, allowing you to scale seamlessly.
2. WordPress
WordPress is the most widely used CMS (content management system) in the world. It is best for blogging, creating portfolios, and publishing editorial content.
WordPress is an open-source CMS on which you can host and build websites. You can host your own site or use WordPress.com.
WordPress has plugin architecture and a template system you can use to customize any website to fit your business, blog, portfolio, or online store.
It’s a highly customizable platform that is widely used by bloggers.
3. Google Docs
Google Docs is a free, widely used and simple tool for editing and collaborating with content writers. If you can use word processor applications, Google Docs is for you.
4. Grammarly
Grammarly is used for editing and proofreading your content before publication. It works across multiple communication mediums, from email to documents to social media.
Their browser extension works with Chrome, Safari, and Firefox, and offers a free basic grammar and punctuation plan.
5. Yoast
This tool is one of the best SEO WordPress plugins, and it’s very easy to use.
6. Vidyard
Vidyard is a video marketing platform used to help you with hosting, sharing, and promoting video content on your website.
It’s best for creating B2B marketing videos, digital marketing, and content creation.
7. Loom
Loom is great for creating video presentations and tutorials. It’s versatile and user-friendly. You can use it to answer questions or explain complex topics that require a visual aid.
8. Google Analytics
This tool is for understanding your audience and tracking site metrics like how people found your site and observe visitor behavior.
This free tool is one of the most widely used platforms online, and the basic configuration is easy to use.
9. Google Optimize
This is best for A/B testing changes to your site’s pages.
10. TheStocks.IM
This is great for sourcing stock images and free photos. It aggregates multiple free photo sites into one place such as Unsplash and Pixabay.
Just type the topic or object you’re searching for into the search box, and it will pull up images across all the platforms it sources from.
11. Canva
You can design your own marketing materials using Canva. Its UI (user interface) is great for design beginners. You can pick a template to start or create your own design from scratch.
It’s great for all kinds of content marketing imagery, like blog cover photos, social media images, Twitter cover photos, and more.
12. Adobe Photoshop
Adobe Photoshop is the gold standard for editing photographs and images, and designing custom materials. Use it to edit photographs, create Facebook images, blog cover photos, and screenshot tutorials.
These are just a few of the content marketing tools out there. Although there are many more, this list is a beginning.
For content marketing success you need to increase brand awareness, attract more traffic to your website, and you need to generate leads.
Knowing how to do this and having the tools to do so is only part of the process. Due to the changing face of content marketing, you must have a well-planned strategy for success.
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