Posts Tagged ‘Rahimah Sultan’

September 20th, 2020

4 Main Types of Email Marketing

by Rahimah Sultan







What is email marketing?

It’s basically self-explanatory. The Wikipedia definition is:

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. Wikipedia


Email is one of the most trusted communication channels available to marketers. You have to have an email address to perform many things online that include online banking and opening a Facebook account, so just about everyone with internet access has a valid email address.


The most successful email marketing campaigns begin with a targeted email list of qualified leads who are interested in what you’re offering.


What are the types of email marketing?

There are many. In this article I shall discuss four main types of email marketing:

Welcome
Email Newsletters
Transactional Emails
Behavioral Emails


1. WELCOME EMAILS


Welcome emails are the first communication you’ll have with prospective customers. You need to nurture your contacts and give them a chance to get to know, like and trust you.


Welcome emails should offer a personal touch and introduce you without a sales pitch. You need to build a relationship, work on giving a good first impression. They should illustrate your knowledge and expertise and pave the way for future contact.


2. EMAIL NEWSLETTERS

An email newsletter works well for B2B (Business to Business) communication. You can use it as a method to educate customers and prospects about your products, as well as showcase employee profiles, company projects, and relevant graphics. Hubspot is a good marketing CRM (customer relations management) tool that’s free and you can upgrade  later to grow your business. (I get no fee for this. It’s just a suggestion.)


When creating an email newsletter You should consider a variety of factors including:

Content length
Type of information
Placement of images and text
Design
CTA (Call to Action)


As you work on your newsletter layout and content creation, remember your goal and be sure you’re working toward it by prioritizing the design and positioning of calls-to-action.


The advantages of email newsletters are:

Creating Brand Awareness: A newsletter, like a newspaper, creates a certain anticipation in readers. They get into the habit of receiving it, so make sure you’re sending it at regular intervals, be it daily or weekly, thus building a habit in your email subscribers which allows them to recognize your brand and associate it with a positive experience.


Repurposing Content: A newsletter usually contains already published information. You can do quick summaries of your most popular blog posts and link to the articles from your newsletter. This will bring your subscribers back to the company website and connect them with more company content.


Diversification of Content: You can use an email newsletter to include different kinds of content important to your business or organization. That can be popular blog posts, new offers, upcoming events, discounts, etc.


3.
TRANSACTIONAL EMAILS

Transactional emails are usually initiated by a prospect or customer interaction with a website or an app. For example, password resets delivery information and receipts, email receipts, invoices, billing statements, and order confirmations.


Transactional emails are used to enable a transaction already agreed upon by a customer and shouldn’t market or promote any product or service or generate additional revenue.


Usually, transactional emails don’t require permission, whereas you MUST get customer consent to send marketing emails. And, with marketing emails, there must always be an unsubscribe option for the customer.


Be sure you’re compliant with email sending laws in all the countries in which you do business.


4. BEHAVIORAL EMAILS

Behavioral emails are automated emails sent to people who have given their permission to have emails sent to them that may contain advertising materials, offers, company digests, invitations to events, video reviews, and other content.


These emails are sent after a user interacts with a business on social media, the company’s website, email, and other channels. They help increase customer engagement and sales. With behavioral email, site visitors receive different types of emails, depending on their specific actions.


Email marketing principles are the same for anyone, not just big businesses.

Almost everyone who has Internet access has at least one active email address.

Email marketing gives you the opportunity to build personal relationships with your audience.

Email makes it easy to combine all your marketing campaigns.


Email marketing is easy to manage, gives you full control, and allows you to establish a direct contact with your customers.


Although there are more, these four main types of email marketing will help you with your marketing strategy.


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September 7th, 2020

4 Steps to get Started in Affiliate Marketing







What is affiliate marketing?


Affiliate marketing is the process of promoting products or services of another person or company in exchange for a commission on the resulting sale. Affiliate marketers join the affiliate programs, find trustworthy affiliate products or services to promote, and share them with their audiences.


This is not a new concept. It’s essentially, getting a commission on a sale. Affiliate marketing is a quick way to offer products and services without having to create your own.


An affiliate, also known as the publisher, can be a single individual or a company.

So, what are the 4 Steps to get Started in Affiliate Marketing?


First, let’s cover a few of the technical aspects that run in the background with the merchant’s affiliate program software.


When an affiliate joins the merchant’s program, s/he is given a unique ID and a specific URL to use to promote the product. The affiliate then includes this link in blog posts or other marketing efforts and invites readers to click it for more information.


When someone clicks the link to visit the affiliate partner’s site, a cookie identifying the affiliate is placed on their computer. This cookie confirms the publisher is credited with the referral sale even if it happens days or weeks later.


Whenever a buyer completes the sale process, the merchant checks the sales record for a cookie identifying the source of the referral. If the merchant finds a cookie with an affiliate ID, the affiliate is credited with the sale.


The merchant makes reports available so that the affiliates can see their referrals (clicks) and sales. Then, at the end of each payment period the merchant pays the affiliate commission (i.e. revenue sharing).


This flow works the same for any kind of product you’re promoting and for any affiliate marketer.


Now, the 4 Steps to get Started in Affiliate Marketing.

The number one thing to remember is that you’re getting paid a commission in exchange for offering readers information on products / services they’re already thinking about buying.


By using your blog and the Internet in a systematic process, you are providing valuable advice to thousands of people to help them make a smarter decision.


Following are four steps to help you get started:


Step 1. Choose a Product to Promote as an Affiliate

As a principled blogger you will always face two constraints
when choosing products you want to promote:


a) You’re either limited to products you’ve used and like that have an affiliate program and are a good fit for your audience, or


b) You’re limited to products you can get access to for evaluation by buying them or getting a free sample or free trial.


Of these two options the first one is the most common way to get started with affiliate offers.


Option #1: Promote Products You already Use and Love


You become an affiliate for a product or service you’ve used and tested and feel good about recommending. It could be a course or an ebook or something else.


Make a list of courses, products, and services you have experience with and choose the one you would be excited to promote. Cross off any that are not a good fit.


Then, check to see if the merchant has an affiliate program. Some will not, although many do.


You can do an online search using a search engine such as Google for:


“affiliate program” + [product name], (i.e. “affiliate program” + Pinterest Marketing Course, or other product)


or email the merchant and ask.


Use a check list for your other products that includes the following:


>> You’ve previewed the product so you know its quality.
>> They have a solid refund policy that you trust they’ll honor.
>> They provide good customer support (and you’ve tested it).
>> You have a good story to share about your experience with the product.
>> The offer fits your audience’s needs and won’t abuse the trust you’ve built with them.


The affiliate products that meet all these requirements are your best income opportunities. You can add as many of these products as you like in the future.


Now, you’ve found your first product! Apply using the merchant’s process and start promoting.


This option may be enough to get you started if you’re new to affiliate marketing channels.


However, as a blogger you’ll also want to try option #2.


If you don’t already have a product that you love and is a good fit for your audience and that offers an affiliate program, you’ll have to explore this second option.


Option #2: Find Products through an Affiliate Network


This option requires investing time into research and money into buying products to try, even more than the first option. So, be very careful.


That’s because you have no prior knowledge so there’s less trust. Do your due diligence, to protect your reputation and the trust you’ve built with your readers.


When you work through a network, your business relationship is with that network, and you normally won’t know the merchant ahead of time and won’t build a relationship with them.


Popular and reliable networks include Clickbank, CJ Affiliate (formerly Commission Junction), the eBay Partner Network (EPN), ShareASale, and the
Amazon Associates program.


Some networks will assign you an affiliate manager to show you the ropes.


Many new marketers begin by becoming an Amazon affiliate and then scaling to other types of more profitable affiliate offers.


Step 2. Get Set Up as an Affiliate


Whether you work through a network or directly with a merchant you have to apply, be approved, and provide specific information in order to be paid.


At the very least, you’ll need to furnish your personal/business contact information for tax and reporting purposes as well as your bank account where commissions will be deposited.


The merchant will provide you with a trackable affiliate link that you’ll use whenever you post about the product. It will have a long tag at the end with your affiliate ID.


Here’s what some typical affiliate text links look like:


LINK THAT DIRECT’S TO THE MERCHANT’S HOME PAGE


https://merchantsite.com/dap/a/?a=1199



LINK TO ANOTHER PAGE ON THE MERCHANT’S SITE


https://merchantsite.com/dap/a/?a=1199&p=merchantsite.com/page.html


You’ll usually get some tips and useful marketing resources that could include:


a) An affiliate guide as well as instructions on how to use the platform and summary of policies such as payouts.

b) Online marketing tools like banners and sidebar graphics.

c) Sample email/webpage swipe copy.

d) Ongoing communications from the merchant about promotions, new products, etc.


You’ll get a link for each product you promote, if you use a network like Amazon.


Do check your specific network’s help and support pages for more information.


For your global audience you can check out geniuslink for tracking overseas sales through Amazon, iTunes, and Microsoft Store.


No matter which method you use, expect to invest money and time into researching the best products for your audience.


Step 3. Start Promoting Your Affiliate Offers


In the end, your hard work of finding and evaluating products only pays off when someone takes your advice and makes a purchase.


So, you need to place your recommendation in front of your audience in a trustworthy manner.


Don’t make the affiliate-marketer mistake of haphazardly slapping some banners on your blog that link to affiliate products and think that’s all you have to do.


Your recommendations should line up with your blog categories and topics, not some random products that are probably of no use to your readers.


Example:


If your blog’s focus is travel related, don’t use affiliate links advertising educational products or some other unrelated merchandise.


Here are a couple of options:


Option #1: Create a Resource Page on Your Blog


You can create your own resource page on which you can promote lots of different products, and they’ll all be organized in one place for easy reference for different readers according to their needs. It can also contain explanations regarding the usefulness of the products.


The page is not just a sales pitch but educational, with quality content. It should be well optimized for SEO so it will also rank well in Google search results and get organic traffic that also leads to good conversion rates.


Option #2: Create and Promote Custom Content


The following strategies are for those who are already sending traffic to your latest content by emailing your list regularly (at least two to four times per month) about what’s new.


A) Write Reviews


You can write in depth reviews of products, books, courses, or software products you promote as an affiliate.


Your reviews can focus on one product or comparisons between two products side by side.


Comparing two products in this way builds more trust, but is distracting due to multiple recommendations.


For multiple product reviews you can set up a “one-stop shop” for your niche by creating a site containing only reviews and affiliate offers.


B) Write Authoritative Content on a Related Topic


Write an authoritative comprehensive post that educates your audience and do a “soft sell” for your products.


For example, set up a guide for writing blog posts and include your affiliate links to your hosting providers.


Make sure your topic, whatever it is, is evergreen content – information that will be useful for years.


Create blog posts, infographics, videos, and more. Just do not create a sales page. You want to focus on building trust and authority.


Pay particular attention to SEO. Be sure to optimize for the right keywords and build links to your content to get a constant flow of traffic from Google.


C) Create Valuable Bonus Content


Check your affiliate agreement to see if you’re allowed to create bonus content. If so, create content, especially for your readers, to help them get even more value from the affiliate product.


People love bonuses! Creating them is fairly quick and easy, and they will help you stand out from other bloggers promoting the same product.


Some example bonuses are:


Step-by-step checklists.
Quick-start guides.
Video overviews or demos.
Complementary or discounted services (e.g., coaching calls).


Step 4. Follow Legal Requirements and Best Practice


In the U.S., the Federal Trade Commission (FTC) requires that you let people know you’ll earn a commission.


But even if it isn’t required by law where you’re located, it is recommended. It’s just good business.


People will appreciate your transparency and honesty and want to support you and help you for improving their lives.


So, wherever you share a link – in blog posts, on web pages or in emails – let readers know you may make a small commission if they make a purchase through you.


Also, create a disclaimer page on your website.


There, you have it, the bottom line on affiliate marketing.


Your dream of making passive income is a completely achievable reality, although it’s not as simple as pushing a magic button. With a little knowledge and persistence you can do it and eventually turn it into an online business.


Affiliate marketing is one of the best business models for making an income from home, once you’ve gained a respectable following.


It’s very easy to get started. Just follow the steps covered in this post.


Find the one big thing everyone in your audience needs to reach their goals and start there.


Choose a great product you believe in. Share your success with it.


Deliver plenty of valuable content to educate your audience, without being too salesy.


Nurture the trust your audience places in you.


Be upfront, honest, transparent, and most of all, patient.



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August 23rd, 2020

Writing Great Blog Posts (Part 3)

by Rahimah Sultan






In my last article I covered writing great blog post headlines. If you missed it Click here to read Part 2



You got your readers to click the headline, enticed them down the page with your introduction, and now it’s time to give them what you promised.



Now the rules for delivering valuable and easy-to-consume content.


CONTENT RULE #1. Add Stopping Points

Use subheadings as stopping points.

Readers are scanners, because there is so much content to be had.

Subheadings are a way to prove your content is valuable. To keep enticing them back into your post when they want to leave.



Four Tips for Writing Your Subheadings:


1. Add a Subheading Every few Paragraphs

Add a few subheadings throughout your post to lead readers down the path your post is heading, making their experience feel clear, easy and enjoyable.

Remember, your blog posts are all about the readers’ experience.

When readers are scanning and see too much text, they feel overwhelmed.

Example:

A short post with subheadings.


2. Avoid Subheading Mistakes That Make Readers Disappear

Subheadings serve the same purpose as headlines; to make readers curious so they keep reading.

Avoid the following mistakes:

The Plain Label Subheading
Again, don’t bore your readers. Treat your subheadings like mini-headlines and be sure they arouse curiosity.

The Spoiler Subheading
Hold back information in your subheading so readers feel compelled to continue reading.

The Cryptic Subheading
Readers don’t like to play guessing games, so don’t try to be witty. Adding curiosity shouldn’t come at the expense of clarity.

Example:

If you’re talking about the effects of diet for good health, your subheadings might be:

The Importance of a Good Diet
Eating the Right Food Will Improve Your Overall Health
Skip the Junk and Feel Better


The first subheading is rather generic, the second doesn’t encourage you to keep reading, and the third doesn’t say much of anything.

The following subheadings will do a better job of getting readers’ attention:

Diet is Important for Good Health
Eating Right for Your Overall Health
Foods to Avoid to Maintain Good Health


3. Compare Each Subheading to Your Main Headline

Each subheading must be related to the overall headline of your post.

Your subheadings must all lead to what you promised in your main headline.

If the subheadings get off track and don’t deliver on the overall headline, readers will feel lost and confused.

If that happens, you’ll have to change your subheadings or your main headline.

Example:

If you’re writing a post titled “Benefits of Meditation in Daily Life” and you include the following subheadings:

1. Using Meditation in Everyday Life
2. Reducing Stress and Anxiety with Meditation
3. Using Meditation to Maintain Focus in Spite of Distractions
4. How to Gain Mental Strength, Resilience and Emotional Intelligence Through Meditation

The fourth subheading is a little long and disrupts the flow. It’s also differently structured by beginning with “How.” The first three subheadings are fine and relatively short.

This inconsistency is distracting to readers.


4. Follow a Format

When you’re listing different “tips,” “steps,” “ways,” “methods,” “signs,” etc., to attain what the headline of the post promises, keep the format consistent.

Let’s say your post is “13 Ways to Invest in Yourself,” and you have a subheading for each of the ways.

If you take your subheadings from the post and list them, you can see if any stray from the pattern.

Example:

So, your first few subheadings are:

Try to Meditate
Make a Gratitude List
Eat a Well-Balanced Diet
Get Plenty Sleep

There is Nothing Like a Morning Walk to Clear Your Mind

Something in the last one seems a little off.

The first four are about the same in length and start with a verb.

The fifth subheading suddenly changes the format and interrupts the flow. It doesn’t start with a verb and it’s much longer than the others.

This may seem like a small detail, but it distracts readers.



CONTENT RULE #2. Add a Little Surprise

Your post needs to be unique, bold and eye-opening; not the same old boring advice.

You can list your main points and add a unique perspective or something unexpected to them.

Do you know something that most people don’t? Is there some system that you challenge? Do you use methods that others won’t know about?

Example:

Seth Godin puts a unique spin on serious topics.

Don’t overdo it just for the sake of shock value. Your information needs to be genuine and useful. You want to challenge yourself as a writer and educate your readers.



CONTENT RULE #3. Follow a Format

This post has a very consistent format.

Each section is quite similar in length. All the subheadings follow a pattern. Each section ends with an example.

Consistency in your posts makes for a better experience for readers.

So you write a list post about seven steps to accomplish something. If the first step is 300 words, the second and third steps are 500 words, the fourth step is 200 words, the fifth and sixth steps are 400 words, and the seventh step is 100 words, it doesn’t look very neat.

You want your readers to have a great experience. Be attentive to small details.

To look even more professional, you can look at the beginning, middle, and end of each section and create a guiding format. You can start each section with a story or a daring statement. Use the middle section for your advice. You might want to add a graphic. Then end each section with a call to action.

Adding formats to your posts makes for easier writing, and they look more polished.

Example:

Here’s a bare-bones example of a blog post format that can be used as a starting template.



CONTENT RULE #4. Be Outrageously Giving

Don’t worry about giving away too much in your posts. After all, your goal is to have people sign up for your paid products or services.

If you’re not giving with your readers in your posts, they’ll have a negative impression of your paid products.

Carefully go through the problem with your readers. Give them thorough solutions and compelling advice. Be outrageously giving and they will become loyal readers and customers.

Example:

This 3,000-word plus post by R. L. Adams is extremely generous. I’ve read longer ones, up to 10,000 words.

Never fear. You can wow your readers with your generosity and thoughtfulness, just the same, with a 1,000-word post.



CONTENT RULE #5. Begin and End Strong

Not only should your introduction and conclusion grab your readers, but you want the main body of your post to also begin and end strong.

Every section should have great content, but if you’re presenting seven ways to achieve something, save your very best tips for the first and seventh. The first will get your readers’ attention while the seventh will leave them totally pleased.

Example:

Nathan Thompson gives you 7 Proven Tips to Create Blog Posts That Convert Like Crazy.

Make an outline containing your main points before writing the main sections of your post.

Make it clear and simple so your post will have clarity and conviction.

Now, it’s conclusion time.


Rules for your inspiring conclusion:


CONCLUSION RULE #1. Motivate Your Readers

Give them a pep talk. Show them what they’re capable of, how far they’ve come, and how things will look once they’ve applied your instructions.

Motivate your readers by showing you expect more of them. Encourage them to immediately take action.

Make them see that no matter what they’ve struggled with in the past, they should believe in themselves. They can achieve the goal you promised in your headline.  They can do this.

Example:

Read the encouraging conclusion in this post.



CONCLUSION RULE #2. Include Nothing New

A common blogging mistake.

Don’t all of a sudden include new information or tips in your conclusions.

It really throws your readers off and leaves them befuddled as to why you didn’t just include it in the body of the post.

Example:

In this post Alex Nerney lists nine blog ideas and topics.

His conclusion begins with, “Okay, that’s it…”

It would be jarring if he added another idea or topic after that.

When writing the conclusion, imagine how your readers are feeling or what they are thinking. How will things change for them if they use your advice?

Put more thought into your closings.

Most readers just skim. Reward those who trust you enough to read to the end. Take the opportunity to tell them the next step to take.

Now that you’ve written your post, carefully edit it. One way to do this is to read it out loud to check the flow, unnecessary wording, and sentence structure.

There are so many things to learn. Blogging platforms. Social media. Content marketing techniques.

So, before you start down the blogging trail, you need to know how to write professional blog posts above all else. The rest doesn’t matter if you don’t.

Good news!

Writing good blog posts is a skill you can and must learn.

Inside you are compelling words and ideas waiting to be released. To transform readers’ lives.

When you’re ready, use this information as a guide.

Your audience is waiting.


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August 8th, 2020

Writing Great Blog Posts (Part 2)






In my last article I covered writing great blog post headlines. If you missed it Click here to read Part 1



Now that you’ve intrigued your readers and drawn them in with a great headline, you have to keep their attention. As a blogger and copywriter you have to write in a way that keeps readers from taking a quick glance and moving on.



Following are rules for creating an introduction that draws in your readers.



1. Don’t try to sound overly academic

Up to 90% of people that lose weight end up gaining most or all of it back within


Research is valuable, but not in this context unless you’re a healthcare professional. As a blogger you don’t want to bore your readers with statistics.


You want to put yourself in their shoes by showing empathy. Let them know you understand what they’re going through.


You’re sharing the tools you used to overcome a problem.



Example:

Do you hear that?

That little voice speaking to you?

That little voice whispering to you that there’s something else you really want to do. Telling you to go ahead and make the change.

But you’re afraid.

You’re afraid to quit your job and do what your heart is pulling you to do.

You’re afraid of not having what you need to survive; a place to live, food on the table, a car and on and on.

But, mostly you’re afraid of making a mistake. You doubt yourself. You’re afraid of being wrong.




You don’t need to start every post with the empathy aspect. You can choose something else, maybe a story.



2. Get Into the Role

Trigger your readers’ emotions. Think about the range of emotions you want them to feel then get into that role as you write. Is there fear, doubt, anger, sadness, happiness, love, hope, and so on.


As you feel the emotions yourself they will come through in your writing and will be authentic.


So, decide on the emotional journey you want your readers to experience and put that in your writing and your audience will feel that.


Although this rule applies throughout your post, it is of utmost importance for your introduction.
When we write our words reveal our feelings.



3. Entice Readers down the Page


A) Open with Question a Short Sentence

This is a proven technique to draw in your audience.

If you start your post with a long paragraph readers will feel overwhelmed just looking at it.


B) Use Fewer Words

Use as few words as possible.

Write efficiently to give your words power. Whatever the number of words you use in your first draft, cut that in half.

The more you apply this technique the more proficient your blog writing becomes.


C) Set the Tempo

All writing has a pace and rhythm.

The pace of your introduction should be a little fast. Later, you can slow things down by:

Using short sentences or even sentence fragments
Keeping paragraphs to a maximum of three sentences long
Using delayed transitions to weave sentences together
Making each sentence a paragraph that leads into the next one
Reading the post out loud to be sure it flows properly and is moving forward smoothly


You want your readers’ journey to be fast and slow. To ebb and flow. To keep their attention.


That gives your words pace and rhythm.


Example:

“You’re not stupid.

You know what writing is truly about.

It’s a never-ending battle for your readers’ attention.

Every sentence is a link in a taut chain that connects your headline to your conclusion.

And you are just one weak sentence away from losing your reader forever.” — Shane Arthur


He then slows things down in the section that follows with longer sentences.



4. Make Them Beg

Have readers begging for your solutions by adding some fear to your opening.

What are readers’ concerns? What will happen if they don’t solve the problem you’re addressing?

When you expose those fears readers feel your empathy and are more eager for your solution.

Let them know we all have fears and don’t need to hide them.


Example:

Maybe the skeptics are right. Maybe you’re foolish to think you could earn an income doing something you love, instead of tolerating what you’re doing. Who knows?


The fear of failure is painful. Giving a voice to that fear is validating and makes your audience excited for the solutions that will set that fear free.


The fear of failure is painful, yes. But giving voice to it is validating and makes readers eager for the solutions that will set that fear free.




5. Hint at the Solution to Come

As you wrap up your introduction, hint at the solution to come.

The promised purpose of your post. What readers will gain when they follow your methods.

Don’t give it all away. Just a hint to keep readers engaged, because they bore easily.

An introduction is for setting the stage for all the sincere advice your post will provide, not to give answers.



Example:

You’re thinking about setting up a blog to advertise your side gig. You know nothing about blogging. Where do you begin?

A post for beginning bloggers, 4 Blogging Tips



I didn’t know much about blogging, but started anyway.

I used it for an affiliate program I signed up for online.

The program owner offered




Of course you’ll keep reading.


When devising an introduction, try writing two entirely different versions approached from different angles and sparking different emotions. Doing so will highlight the techniques and emotions that work best for both your audience and the content of your post.


Your introduction must satisfy search intent or readers will click the “back” button and you lose them forever.


Search Intent is the reason for the Google search.


It is a large part of SEO (search engine optimization) which would be another article by itself.


If someone searches for “5 Tips for Business Success,” and the post begins with an anecdote people will click away without ever reading the rest of the wisdom-filled post.


Figuring out a keyword’s intent is one of the first things to do. It forms your headline, meta description, introduction, word count, and more.


Take time to analyze results in Google so you know why people enter the particular query your blog post will be targeting.


Figure out the intent, and then make sure your introduction matches it.



Part Three will be covered in my next article.



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April 16th, 2020

Article Marketing With New Strategies

by Rahimah Sultan






Google and other search engines changed their algorithms which affected how article marketing works. Algorithms have developed over time and are now rewarding relevance and context.  This forces article directory sites like EzineArticles.com to enforce stricter editorial guidelines.

Google wants quality and so do your readers. Your focus can’t be just SEO so you must start placing your content on targeted websites, ezines, blogs and forums that your audience is going to every day.

There was a time when poorly written articles could be published and perform well in the SERPs, if they were stuffed with keywords, even if they were grammatically incorrect. Now you have to perform article marketing with new strategies.


You need to:

Have original content

As article marketing has changed, you can no longer use keyword stuffing or mass produce low-quality content. Your content has to be original.


Write longer articles

In the past you could get away with a blog article of 350 to 500 words, but now longer articles seem to be the trend. Readers want more in-depth information to satisfy their interest. Search engines are designed to weed out short, promotional, and low-value content. So you need to write longer, well-researched informative articles. There is no real rule regarding article length so aim for between 300 to 1000 words of good quality content.


Have originality

Create original content intended for just one website. If you’re considering SEO strategy, article marketing is a valid digital advertising technique that has moved on from its earlier ranking roots. Google’s Keyword Planner is a free tool you can use whenever you need to do SEO research or revamp a site.


Use the power of guest posts

In addition to submitting to article directories, find bloggers who focus on similar subjects and work within similar industries and offer them high-quality articles as guest posts.


Be resourceful


Since article directories are no longer the hottest thing going, consider approaching ezine and newsletter owners with custom content. This won’t generate useful backlinks, but it will get your articles seen by potential customers or clients. Do incorporate links to reputable websites and provide valuable content to guests rather than trying to beat search engine algorithms.

If you want to succeed you can no longer submit an article to thousands of article directories and expect the traffic to come pouring in. You need to do article marketing with new strategies if you want to succeed.




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February 27th, 2020

The Email Autoresponder

by Rahimah Sultan







The highest performing email strategy used by business is the autoresponder. Autoresponders provide the user with context while building trust, and they:

Allow you to continually show your best content.
Allow you to deliver the same high-value experience to every new subscriber.
Are great places to mention related offers without sounding dishonest.
Make sure your new subscribers do not forget you.

As a business owner, two of your biggest concerns are likely finding new customers and not having enough time in the day. So, email marketing is essential to growing your customer base.

The email autoresponder is a valuable email marketing tool that gives you the opportunity to share new content, build an email list or start promoting your latest product or service.

An autoresponder is a series of emails, generally focused on a particular topic, sent in a preset sequence at scheduled intervals. This process can begin when someone opts in to your general email list or you can create new lists for those who want the content.

Select a smart topic for your autoresponder in order for your autoresponder series to be a hit. To do this you can select some of your current customers and ask them via email, phone or survey what they would like to see from you.

Social media is a great research tool or you can check out some blogs in your niche and look at comments and what is being shared.

Check your own content for shares, comments, and analytics. If your site has a search tool, see what visitors have searched for. You can also use keyword research to check the popularity of various keyword searches in your niche.

Here are a few free tools you can use instead of paying for high level keyword suggestion tools.

1. Google Adwords: Keyword Planner

Google has been a favorite for many years

2. Adword & SEO Keyword Permutation Generator

It’ll point you toward some ideas that you may not have previously considered. The downside of this tool is that the list you get may not make sense, so you have to sort through it for the keywords that make sense for your site or content.

3. IMforSMB Bulk Keyword Generator

Although this tool is good for particular types of sites such as local service companies, you can still use it by replacing some of the keywords with your own, in the search results.

4. Keyword In

Use this for a simple way to combine your keywords and generate a list of potential keywords.

Although I’ve only listed four free keyword tools, you can “Google” keyword research tools for more. Now, let’s move on.

1. Decide what you want to accomplish with your autoresponder.

A. Send new subscribers a sequence of welcome emails

When a prospect or customer clicks on a link and makes a purchase or when anyone signs up for your newsletter or membership in your program, they should get an immediate response via your autoresponder, to show your appreciation for their time and effort. This email can contain a free thank you gift, a link to a how-to-set-up something or a series of educational emails.

B. Use it as a lead magnet to attract new subscribers to your list

This could be a free mini-course or a free challenge that promises to send a series of emails with lessons, over the course of a certain time frame of several days or weeks.

C. Create a sales funnel to make sales on autopilot

You can incorporate educational videos, sales videos, and follow ups to sell your products/services.

D. Promote up-sells and cross-sells

To get repeat customers, you can set up an autoresponder sequence for those who have purchased a digital camera, for example, and offer them accessories for it, or you can send a re-order reminder to customers who have bought skin-care products.

2. Segment your list

You can divide your list into smaller groups such as buyer persona, interests, stage in the sales cycle and more.

By doing this you can send specific and more relevant information to each segment for better results.

3. Choose the proper email software

Do your segmentation from the moment someone subscribes to your email list. That way you can present offers based on how they found your content, whether a visitor has already opted in to another offer, etc.

You’ll need email automation in order to schedule and send your email series.

4. Set up your entire email sequence

Decide on a schedule, how many emails to place in your autoresponder, and the delivery intervals.

You may want to send them on consecutive days or space them out over a week or longer, or only once a week. Test what works or emulate a series you’ve seen and like.

Decide how your emails should look. You can use plain text or HTML, sidebar or single column, many images or one or none. Whatever you decide, be sure they can be easily read. Use short paragraphs and leave plenty of white space.

Conclusion

The highest performing email strategy used by business is the autoresponder. Most businesses can use autoresponder email marketing as an effective automated tool to build and grow their business.




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January 16th, 2019

Blog Article Marketing

by Rahimah Sultan



Quality article marketing is possibly the best way to promote your website or blog. Following are some online marketing tips to include in your blog article marketing strategy to help you achieve your goals.


Keep Articles Simple
You don’t want a reputation for burying useful information under a lot of technical terms or unintelligible information. So try to keep your article simple and straightforward. Include something of immediate value, in your article, such as a current deal or a problem-solving idea that consumers can use.


Be Consistent
Consistency is key to your success. If you’re just starting out, make a schedule for writing and posting. Maybe you can complete and post one article a week. Consider what you can realistically do and what schedule you can maintain. Do remember that you must put in the work to achieve success, and that it will take time and patience.


Check Your Content
When you’re planning out articles or blog posts for your website, be sure your writing is filled with good original content and that it has no errors or misspelled words.


Proofread your work at least three times before publishing it. Use a dependable spellchecker. You can use Grammarly.com to check your grammar.


When first considering your blog article marketing or posts, write a quick rough draft just as you would speak, and then go back and check it for errors. Read it aloud to a friend or family member to get advice on how the article flows. You may need to make some changes. Make your writing personable so that you do come across to readers as someone real. After all, you want your readers to have a connection with you.


Do not use article spinners. You should write the articles yourself. Article spinners can’t write like a person. Respect your readers and be professional. Give them interesting content that you’ve written yourself.


Although you need search engine optimization (SEO), consistently check your articles for good-quality content, and deal with search engine tactics later as you learn how to use them.


In summary, keep your articles simple and free of unintelligible information. Be consistent with your posting, and be persistent and patient. And above all, check, check and recheck your work.


Follow these tips for your blog article marketing and you’ll be able to produce quality articles and engaging posts for your readers.


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December 25th, 2018

Affiliate Marketing Tips and Strategies


by Rahimah Sultan


If you’re a marketer looking for opportunities in affiliate marketing (Read ) you need to continually improve your strategies if you want success and profits.

Learn how to outrank your competition, select a profitable affiliate program, use low-cost tools for your campaigns, and stay away from bad links among other things.

There is constant demand for consumers’ attention so it’s important that marketers remain creative in order to set yourselves above your competitors.

Read more here


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December 11th, 2018

Article Marketing As Part Of Your Overall Marketing Strategy

by Rahimah Sultan

photo from blog

 
 

Although the rise of video has dominated the content marketing industry for the last couple of years, it’s evident that many people still prefer to read.

 

While many prefer to watch a video than to read written text, we’re often not able to listen to video, and for many types of content, we still prefer to read. Using article marketing as a part of your overall marketing strategy is a benefit to you.

 

Here are four good reasons to use article marketing as part of your overall marketing strategy:

 
To expand your brand visibility on the web
To validate your authority and thought leadership
To enhance your SEO efforts
To create pathways for the people, who want what you’re offering, to find you

 

Expand your brand visibility on the web

Great content is a relatively inexpensive way to advertise your brand and get more visibility on the web. You must provide quality content in an easy-to-understand manner that addresses the needs or wants of the audience you wish to reach.

 

Validate your authority and thought leadership

 

Beneficial articles validate your authority and thought leadership by showing your ideas and expertise.

 

Marketing effort builds momentum through consistency. Set up a schedule that works for you and stay with it, say one article per week. Marketing with articles takes time and persistence. It’s not a quick fix for cash flow.

 

Enhance your SEO efforts

 

You can enhance your SEO efforts with article marketing by properly using your keywords. Use them in your title, a couple of times within the article, and as a hyperlink that contains your main keyword(s) in your summary, which links back to your product or service by way of a landing page.

 

Create pathways for the people who want what you’re offering to find you

 

Create a pathway for people to find what you’re offering by using a landing page, also called a lead capture page. This is a page that has a call to action (CTA) and is connected to a source that collects people’s name and email address so that you can follow up with them to offer more information about your product or service.

 

As you promote your articles, there is the opportunity for them to go viral.

 

To have a successful content marketing strategy you will need a variety of different content types, including written blog posts, videos, infographics and webinars.

 

Search engine bots cannot read videos so you even need text with videos to rank higher in the search engines. You Tube, which is owned by Google, allows a 200-word summary explaining what a video is about. The text needs to be clear, unique and well-written.

 

You can get information more quickly from a well-written article than a video, because you can skim the article and pick out what is relevant to you. If you’re viewing a video, it’s easy to miss something while scrolling back and forth on the time bar, and it takes up a lot of time.

 

Use article marketing as part of your overall marketing strategy so you can expand your brand visibility on the web, validate your authority and thought leadership, enhance your SEO efforts and create pathways for the people who want what you’re offering to find you.

 

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November 3rd, 2018

Online Marketing: Be On Top In A World That’s Constantly Changing

 by Rahimah Sultan

 

photo from blog

 
 
 

The world of online marketing is fast paced and therefore unpredictable. To have success, you must be willing to continually test and refine your campaigns.

 

Most traditional business experts talk about following the money and not your passion. If you’re too attached to a business, then you won’t be able to see clearly what to do when it’s not going well. You won’t be able to tell if you need to scrap it and start over.

 

You need to adapt and don’t be attached, and always test. Read The World Of Online Marketing Is Fast Paced, Which Makes it Unpredictable for the details.

 
 

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