Posts Tagged ‘Rahimah Sultan’

November 6th, 2022

Backlinks and How To Build Them

by Rahimah Sultan






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




Although you are probably familiar with SEO and marketing, you may be confused about some other features of online marketing. One of the aspects that can be confusing is backlinks.

In this article, I’ll provide information on backlinks and backlink building for your website.


What are backlinks?

The links from other domains to your domain or webpage are backlinks. They can improve the traffic that comes to your site and they help boost your website’s ranking in search engines like Google and Bing.

Backlinks, which are one of the most popular ways to increase your site’s search engine ranking, can be the deciding factor used to establish how popular your website is among readers.

When another site links to your website, some of its value is passed on to your website. If you have a lot of high-quality backlinks pointing to your site, yours will rank higher in the search engines.


Backlinks help with:

Ranking – Generally speaking, the more quality backlinks your web pages get, the better chance your web pages have of ranking for relevant search engine searches.

Referral Traffic – If a website has links from reputable websites, visitors who click on these links might be interested in your content as well.

Increased Visibility – Since search engines revisit popular pages more frequently than unpopular ones, backlinks from the popular pages may help them discover your site and material more quickly.



How important are backlinks in SEO?


There are so many different types of backlinks and ways to get them and not all of them are good for SEO. Some types of backlinks can actually hurt your rankings.

Backlinks let Google know that your website is worth ranking higher than others that don’t have any.

Google wants to show the best results first, the ones that are most relevant and useful to users, so it uses things like PageRank, keyword usage, and backlink data to establish which websites should be ranked higher than others.

You need high-quality backlinks pointing toward your site from trusted sources if you want your site to rank higher than others with fewer or less valuable backlinks.

Valuable backlinks:

Should come from a trusted and authoritative website
Should include keywords in the link’s anchor text
Should come from sites relevant to your niche
Should be do-follow links


To determine a domain’s trustworthiness, be sure:

It’s registered with a trusted domain registrar
It has a good number of backlinks from high-quality websites
It has been around for a long time and has a lot of content on it
It’s hosted on a reliable web host


What is the difference between a link and a backlink?



Internal links are links between web pages on the same domain to help users navigate the site while external links or outbound links go from one domain to a different domain that establishes a relationship between the two domains.

In other words, an internal link within the same site is considered the link while the links from the other webpage of a different domain may be called the backlink. Search engines understand the relevancy and reward the target URL by driving the traffic or pushing it in the SERPs for the keyword used in anchor text.

Backlinks pointing to your website indicate that your content is valuable. Backlinks are one of the most essential search engine ranking factors. They play a vital role in every website’s success (or failure).

Now, we’ve covered the basics of backlinks. Keyword research, on-page optimization, and backlink building are the three important elements of SEO. Obtaining backlinks is possibly the most important of these.

Links are beneficial in more ways than one, as they help build awareness and increase traffic. Link building should be a key component of everyone’s SEO plan. Now that we’ve covered the basics of backlinks and how to build them, you should be able to use this information for improving your site performance.


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October 23rd, 2022

Back to Basics in Marketing


by Rahimah Sultan






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.



In order to succeed, the market must know you. A strategic marketing effort is an indispensable part of your business. If people don’t know you exist, there will be no one to buy your product or services.


What is marketing?

Typically, marketing is the activity and practices carried out to publicize and deliver offerings of value to prospects and customers. It’s the effort to promote and sell products and services. Marketing has evolved over time from traditional methods to digital marketing.

It’s the effort to promote and sell products/services. Marketing has evolved through time, from the more traditional methods to the recent digital marketing industry.

Both traditional and digital marketing are similar in that they aim to develop a mutually beneficial relationship with prospects and customers. However, digital marketing methods have become more prevalent due to the shift in people’s purchasing behavior to online.

There is a set of proven marketing tactics that you can use in any combination that suits you while getting back to basics in marketing. They are:

Product
Price
Promotion
Place
Process
People
Physical evidence


What do I need to do to ensure marketing success?


1.  Define your marketing strategy

To be successful, you must have a well-defined marketing strategy. You need to:

Know your business and marketing goals
Know what you’re promoting and selling
Research and know your market
Profile your customer and competitors
List and develop strategies to supplement your goals



2.  Use SEO

To rank high in Google’s SERPS, you must have correctly done search engine optimization (SEO). If done right, various SEO strategies can help drive more traffic to your website by ranking you high.

Use relevant keywords and phrases in your content, but not so many as to be penalized by Google for “stuffing.”

There are many keyword tools you can use to help capitalize on preferred keywords and phrases.

Use quality link-building. Including hyperlinks from other websites is an effective SEO tactic.

Linking to authoritative websites can help boost your ranking, as these are link-worthy sites that increase your website’s authority level.

Only link to sites that are relevant to yours, so Google will not demote your ranking. You can check out the popular link-building tools that can help bring in quality link-building opportunities.



3.  Use a Trusted Web Host

Google likes fast websites. The web host and the hosting company you choose can greatly influence search ranking.



4.  Use Quality and Updated Content

Your content is the currency that forms the base of all your marketing strategies. Good quality and relevant content are what Google uses for ranking.

Your website must make sense and be beneficial so your audience will return for more.



5.  Use Video Marketing

Because people are visual, videos have become the driving force for most digital marketing ventures.

Video is a powerful storytelling medium that connects with your audience emotionally through sound, motion, and attractive visuals. It also offers a better online user experience to your audience.

Videos also break up chunks of text, improving readability. ‘How to’ and technical videos are more effective than technical manuals. Live videos promote more interaction with people allowing them to feel like being part of the conversation by commenting during live sessions.

Use unique crafting content for your videos to make you stand out. Video marketing can be a powerful and effective way to engage and entertain your audience while conveying your core message.



6.  Leverage Social Media

Social media is the preferred choice for most marketers. The number of social media users is daily increasing. Use your social media marketing effort on platforms such as Facebook, Pinterest, Twitter, Google+, Instagram, and others. Each channel has its own strengths. Use these strengths to increase your organic reach and increase awareness and get a higher conversion rate.

Be sure to incorporate social media plug-ins in your content so your audience won’t hesitate to share your content via social media. This will increase your outreach.



7.  Use Simple and Short Forms

Gaining access to relevant data is crucial for a successful marketing strategy, however, collecting data from your audience is a delicate matter, because the way you do so can either encourage the user to voluntarily opt in or leave.

Your audience’s privacy is of utmost importance. Your web forms should be simple and contain a minimal number of fields. Focus only on what you need.

Your forms need to be simple, direct, and easy to understand to help your audience to decide to opt in to share their information with you.



8.  Use Email Marketing

Email marketing is still one of the best ways to reach out and promote your business. However, you must have a list and use well-crafted emails that target your preferred audience.



9.  Use Automation

Embrace automation to help with everyday repetitive tasks. Identify these and get the tools you believe will free up your time for others things that require specific attention and detail. Your productivity will increase as you spend your time efficiently.



10. Use AIDA

To capture users’ attention, use AIDA which is short for Attention, Interest, Desire, and Action. This is an age-old formula proven to work on almost every marketing channel. The purpose is to capture the user’s attention (Attention), create a sense of need in the user (Interest), tug their heartstrings (Desire), and finally provide solutions that push the user to buy (Action). All your marketing strategies must revolve around this formula.



Although we’ve learned from the past that the basic and proven marketing tactics are here to stay, they aren’t etched in stone. You must always do the things that are necessary to tweak your strategy for maximum benefits. The above are some of the popularly used smart hacks that you can use to build your marketing foundation while focusing on your unique selling points to stand out among the many and get back to basics in marketing.


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October 9th, 2022

Successful Email Marketing: A Start for Beginners



by Rahimah Sultan






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




Our introduction to email, before the World Wide Web as we know it today, was AOL and its message – “You’ve got mail.”

Since then social media replaced it with tweets, likes, and status updates.

Here are some steps that need to be taken in order to be invited into people’s mailboxes.


You can read the article here



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September 12th, 2022

Beware of the Pitfalls of Working from Home


by Rahimah Sultan






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.



There is an abundance of business advice to be had which includes delegating certain tasks so you can focus on your business. Although this is great advice, what if you’re a one-person business and you work from home?

Although you can run a small business on your own, it takes planning and a lot of patience.

Beware of the pitfalls of working from home so you can be successful. Here are four challenges that you need to avoid.



What are some pitfalls you need to avoid?



1. NOT STAYING FOCUSED

It’s difficult to stay focused with distractions from television, family members, and dirty dishes. And, if you’re new to working at home, it’s hard to feel like you’re working, because your home environment doesn’t feel like your work in an outside office.

Solution: If you’re not an expert multi-tasker like some people and you find your productivity is suffering, you should come up with a more formally structured day, as in a traditional office setting where you would not do home chores or run errands during work.

Create a dedicated area as your office, one with a door, if possible. At the very least, a corner just for work so that when you go there your brain signals it’s time to work. If you find yourself stuck from time to time, try a change of environment such as a cafe for an hour or take a walk outside.


2. LOSING BOUNDARIES

Although you should take advantage of the flexibility working from home provides, remember how easily time can be ripped away from your workday. After all, your work is just as real as any traditional office job.

Solution: At a traditional office job, everyone appears to understand your work schedule, and you’re not expected to get everything taken care of in one day. However, when you’re working from home, all those boundaries seem not to apply.

Although you should take advantage of the flexibility working from home provides, remember how easily time can be ripped away from your workday. After all, your work is just as real as any traditional office job.


3. WORKING TOO MUCH

The stereotypical working-from-home in pajamas and easy days is not the reality. When you work from home, you work longer days because there’s no separation between work and home. You don’t have a natural stopping point nor do you drive away from the office, and days get longer because it’s hard to put aside your work.

Solution: As with most jobs, there’s always going to be more to do. You need to regulate yourself and be disciplined and set a boundary between your work and personal life. Although this doesn’t have to be every night, if you’re serious about working from home for the long term, this lifestyle has to be sustainable. You’ll need time away from the computer and the stress of work.


4. FEELING ISOLATED

Not being in a traditional office setting with day-to-day social interaction can bring on feelings of isolation.

Solution: When you’re working from home, you’ll need to create social interactions. You can:

Schedule lunch or breakfast get-togethers

Use social networks such as Facebook or Twitter as your virtual “water cooler” during the day

Use real-time communications like skype, phone calls, or chat instead of email

Get involved with local meetups or networking groups

Spend some time working in shared office spaces



In summary, find a proper work-life balance. Schedule breaks on your calendar and don’t miss them. Note your in and off hours on the calendar and in your chat tools.

Outside of work take time to unwind and spend time with your family. Pursue your hobbies, make plans with friends, and occupy yourself with things that aren’t work-related.

So, beware of the pitfalls of working from home and use these four challenges as a starting point for overcoming pitfalls.



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February 14th, 2022

7 Reasons for a Digital Marketing Strategy

by Rahimah Sultan





Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.


Your business needs a strategic marketing plan in order to remain ahead of your more digitally savvy competitors.

Take steps now to create, streamline, or optimize your marketing strategy and accelerate your results.

Digital and mobile channels are vital for acquiring and retaining customers.


What is digital marketing?


Digital marketing is the component of marketing that uses internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. — Wikipedia

Digital marketing is using digital technologies and media to achieve marketing objectives.


You can consider using the following examples of digital technologies and media options for your marketing campaigns:

Search engine marketing
Social media marketing
Pay-per-click (PPC)
Paid social
Online advertorial
Affiliate marketing
Organic search (SEO)
Organic social
Guest blogging
Co-branding
Backlinks
Sponsorship
Influencer outreach


You need a digital marketing strategy in order to avoid these common problems that arise when you don’t have one.


What are these problems?


1. Not having a clear goal of what you want to achieve online

You need a clear strategic goal for what you want to accomplish in terms of acquiring new customers and building better relationships with your current ones, and you need clear objectives in order to reach those goals.

2. Understanding your online marketplace

It’s important to research your online audience. The dynamics of using digital marketing will be different from long-established avenues which have different types of customer profile and behavior and marketing communications options.

3. Staying updated on the latest trends and innovations

In order to stay ahead of your competitors, you need to devote enough resources to digital to stay  up to date with the latest trends and advances in your sector.

4. No strong value proposition

A value proposition introduces your brand to consumers by showing what you stand for and why you deserve their business. It should be persuasive and help turn a prospect into a paying customer.

5. Not knowing your online customers well

Know the sentiment of visitors and what they think. Use other forms of website feedback tools to help create a more customer-centered website and brand rather than Google Analytics and such, which only show volumes of visits and not the sentiments of visitors or what they think.

6. You’re disintegrated

You need an integrated marketing strategy. Digital media work best when combined with traditional media channels.

7. Avoid duplication

If you have a larger company, don’t waste your money and time by way of duplication. Don’t misuse your funds by having different segments of the marketing organization buying different tools and using other agencies for completing similar online marketing assignments.

Invest in a marketing strategy, that works for everyone, to plan, manage and optimize your digital channels and platforms.

Internet marketing using a digital marketing strategy can accelerate your results and increase your ROI.

Although these 7 reasons for a digital marketing strategy are not the only problems that may be encountered, you should keep them in mind when setting up your marketing campaigns.


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January 30th, 2022

Blogging: Where Do I Start


by Rahimah Sultan







Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




If you’re just now thinking of doing business on the internet, the best thing you can do is consider what platform you’re going to use. You have to start somewhere.

Even if you’re doing affiliate marketing, which does not require a website, eventually you’ll probably want to step up your efforts to make money online and have your own “place” on the internet to which you can direct people to buy your products, services, and the products of companies you’re promoting.

Having your own website is ideal. It’s a place to which you can direct anyone and do business.


So, where do you start with blogging?


You should immediately start building your list of possible contacts and build relationships with them.

You can do this with a blog and email marketing.

There are a few things you should do before you start blogging.

Read more


Start Building Your List.






November 7th, 2021

Beginner Blogger Mistakes to Avoid (Part 1)

by Rahimah Sultan






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




When you tell people that you blog for a living, they think it’s easy, that you just sit at home all day on the internet writing. They say anyone can do that!

But, when they actually try it, they realize it’s much harder than they thought. At first, they make many mistakes like any beginner.

The challenges are pretty easy to avoid if you know they’re coming.

Below are some common mistakes most beginners make and some tips for avoiding them.


What is a blog?

A blog is short for weblog, a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page. — Wikipedia

Blogs can help you establish authority in your industry, drive traffic to your website, convert traffic into leads, and grow your business.


What are the most common blog post mistakes?

1. You think of ideas that only interest you.

No matter how great you think your post is, you’re writing for other people.


Solution: Blog posts should reflect your company’s or your site’s larger goals.

You’re blogging to offer solutions to your audience’s problems and to grow your business. All of your blog posts should be written with these goals in mind and have a natural tie-in to issues in your industry while addressing specific questions and concerns of your prospects.


2. You forget about your persona.

If you want your blog content to generate traffic, leads, and sales, it must resonate with your audience and make them take action. You have to have an idea of the person you’re trying to reach – age group, interests, male, female, income range, etc.


Solution: Understand your persona’s problems and frustrations and solve them.

You can bridge the gap with your content by defining your buyer persona and the things that are important to them.


3. Your writing is too rigid.


You should write like you talk, in a style that is effortless to read.


Solution: Write blogs that are personable.

So, relax your style of writing and be more conversational. Use contractions. Throw in a pun or two.


4. You think people care about you as a writer.

People care more about what you can teach them than they do about you and your experiences.


Solution: Show your personality without obscuring the subject.

You can introduce parts of your personality in your writing to make people feel at ease. Some people crack jokes, some reference pop culture, and others use vivid descriptions in their writing.

The choice is yours. Make your tone personal and engaging, as if you’re in a face-to-face conversation.


5. You digress

Although you’re encouraged to let your personality shine through when you’re writing, don’t abuse the privilege. Don’t bring up too many personal experiences that bury the point you’re trying to make.

Don’t digress into these personal anecdotes and analogies too much — your readers aren’t sitting in front of you, which means you can’t guarantee that you have their undivided attention. They may lose patience and bounce from your article.


Solution: Assert your argument repeatedly.

Restate your point in every section of the article, to prevent your writing from losing its audience. Commit to an overarching message and deliver it gradually, repeating it several times throughout the post.

State your main point upfront. Don’t spend several paragraphs telling a story of how you came to do a certain thing before getting to the main focus of your post.


6. Not narrowing your topic.

Don’t use topics like:

“Internet Marketing”

“How to do Social Media Marketing”

“Digital Marketing”

These topics are too broad. To get the most short-term and long-term benefits of your blogging, you need to be very specific.


Solution: Start with a clear, concise idea.

A working title isn’t final — it’s just a solid perspective to keep your writing on track. Once you get this stage right it’s much easier to write your posts.

This is a link to some sources to get ideas. (I get no commission)

https://coursemethod.com/blog-topic-generator-tool.html



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June 25th, 2021

What to Do Before You Start Blogging

by Rahimah Sultan







Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.



If you’re just now thinking about setting up a blog, the first thing you need do is start building your list, on the first day.



Why Build a List First?

You need to start building your list ASAP! It’s absolutely necessary if you want to run successful email marketing campaigns and reach people who are truly interested in your business.

Despite the popularity of social media channels, email marketing remains one of the most used digital marketing techniques.

If you want a successful business, you need people to market to.



What is Email Marketing?

Email marketing as defined in Wikipedia, is the act of sending a commercial message, typically to a group of people, using email… Email marketing strategies commonly seek to achieve one or more of three primary objectives, to build loyalty, trust, or brand awareness.

An email is often the first step in a customer’s journey with you, the initial communication.



What is the Connection Between an Email and Your Blog?

You can think of your blog as your main base of operation, the place where you send people for your products/services or any related information. It’s a marketing tool.

It is also the place you can acquire their information in order to begin a relationship with them so they can get acquainted with you, and begin to like and trust you.

These are the people who will receive your emails. This is a part of your list building. Once your blog is set up, you can strategically place opt-in forms on it asking visitors to fill in their information – full name and email address – so you can contact them. Stick to the basics, name and email. Nobody wants to fill out much more than that.



How Do You Get People to Give up Their information?

1. Pick an email marketing service. I use Host Then Profit (affiliate link).

If you’re just starting out and your budget is tight, you can use a free service. You’ll need to check around and compare the pros and cons so you can choose one that best suits your purpose.

2. Place opt-in forms on your blog.

3. Give visitors a reason to give you their email address. Offer them an ethical bribe (subscriber bribes, lead magnets, opt-in bribes, free offers, free gifts, and content upgrade).


Most people won’t give you their email address out of the goodness of their heart, even if they like you.


Freebies are proven lead magnets.


Give them a free worthwhile gift.


Your subscriber’s bribe should be simple.

Don’t fall into to the trap of trying to get too large and creative with your lead magnet, which could end up in you not creating one at all.

You can educate your visitors by giving away free downloads filled with actionable tips and helpful tools they can use.


Some things you can give away:

Free blog articles
Emails with coupons
Videos
Tutorials and courses
Templates
E-Books


You can start with a one-page simple short PDF checklist offering tips on a particular subject.



To build an email list from nothing you need:

 1. To understand your audience

Decide who will be your audience — name, job title, work, demographics like age, gender, education, etc. In other words, create a persona.

You can find out a lot about people through social media channels.

2. A website

Your blog will, eventually, become your website.


In the meantime, you can use a landing page, a single-page website that contains your email opt-in form.


You can use any of the services below to create an opt-in form.


Some of them have free trial periods.

Landerapp.com
iContact.com
Hubspot.com
Leadpages.net
Wix.com


Note: Some advertising channels require that you have a multi-page website that includes pages such as Contact, Terms of Service, and Privacy Policies.


3. An email marketing service. I use Host Then Profit (affiliate link).


4. A great offer, a free worthwhile gift.


Now that you have some pointers on what to do before you start blogging, start building that list.



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January 23rd, 2021

5 Tips for Starting a One-Person Business

by Rahimah Sultan







Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.




Included in the abundance of business advice is the fact that you should delegate certain tasks so you can focus on your business rather than work in your business. This is sound advice, unless you happen to be the only person in your business or you’re just starting a business.

Can you run a small business on your own?

You can run a small business on your own, although it requires planning and lots of patience.

Following are 5 Tips for starting a one-person business from some entrepreneurs who have successfully done so. You can use your own plan, although this framework tends to lead to success.

1) Start as a Side Business

It’s going to take time to build your one-person business, and quitting your job will create financial challenges if you don’t have quite a bit of money saved.

For financial security, starting your one-person business on the side is often the way to go. If you develop a client base while working a full-time job over a year or so, you’ll be bringing in money and be set  to grow an already established brand once you take your venture full time.

Starting your business on the side allows you the time and opportunity to see what challenges may occur or whether you should change course and choose another type business.

Starting your business from home on the side affords flexibility to make mistakes and fail without losing your only source of income.

2) Determine the Right Structure for Your Business

The type of clients or audience you want and your branding play a part in structuring your business.

The simplest forms of business available are sole proprietorships which offer a lot of flexibility. You can be an independent contractor, operate a small more traditional business or do freelance work.

Although this seems like a logical choice, you are solely responsible for everything including any potential lawsuits that may occur and any applicable employment taxes.

The usual advice is to form an LLC or incorporate the business. In doing so you, as the owner, are provided with liability protection.

If you’re a one-person business and operate as a sole proprietorship you can change the structure when you become a multi-person organization.

Click here for more information on choosing a business structure.

3) Prioritize Tasks

Since you’re the only one working in your business, it’s critical not to procrastinate or waste time.  You need to prioritize your tasks.

Schedule your day and your tasks. You’re going to be pulled in many directions with phone calls and messages and such. You have to decide what needs immediate attention and what can wait.

Organize tasks with both a short- and long-term view. Block out times of the day to work on different tasks and long-term goals and projects. If your working only a few hours a day on your side business, there’s not a lot of time for tedious tasks and checking emails.

Help prioritize your tasks by setting long-term goals.

When working alone it’s easy to get off track and make little progress. Take a long-term goal setting approach, and hold yourself accountable to those goals. You can set long-term goals to accomplish in three-month increments.

Let’s say you’re just organizing a plan of action because you’ve not actually started your side business. Consider how you’ll get the word out about your business. Consider whether you’ll use a blog, social media or both. Then set target dates for having these in place. Set dates for when you want to begin posting to your blog. Decide how often you want to post and when you’ll write your posts. Setting goals helps you stay on track.

Although sticking to the grindstone and getting work done is great, you’ll need some help from other sources. Surround yourself with great people. That can be other small businesses and independent contractors who can provide a variety of services such as website development, graphic design, and video production. Working together and exchanging ideas and being flexible benefits you and your clients.

4) Community Supporters

Running a one-person business can be mentally tiring, so connect with like-minded people and build a community of supporters. Find activities that are not work related to get involved in like joining clubs and joint fitness groups for human interaction to allow time away the day-to-day office drama.

Connect with business peers for advice and to reduce business loneliness. Reach out to local business owners and entrepreneurs. Talk with experienced business people in your area and share advice and viewpoints with them. This builds connections and gives you a group of people to turn to for advice. LinkedIn is an easy way to connect with business people in your area and quickly build a network.

Attend SBA (Small Business Administration) events in your area that interest you and meet others who are experiencing what you’re going through.

As counter-intuitive as it sounds, it’s not wise to run a one-person business alone.

5) Growth Limitations

Your growth limitations are determined by your definition of success. You can grow only so large without a team. If you find the limit that you can get to on your own and are able to maintain, you can certainly sustain that as long as you desire.

If you have no goals of building any level of empire, you might be completely content to stay on your own. But if your definition of success involves anything more than that, you’ll need to start considering having a team.

So, write your business plan, with these five tips for starting a one-person business in mind, meet with a business advisor to discuss activating your plans, and be patient.


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January 10th, 2021

Email Marketing is One of the Most Used Digital Marketing Techniques






Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.


Although email marketing is over 40 years old, it’s as strong as ever. It may be even stronger since brands have shifted to digital marketing channels due the ever-changing marketing landscape.


What is email marketing?

Email marketing is a method used to send emails to your customers and prospects to get more conversions. The aim is to convert one-time buyers into repeat customers and to get prospects to make their initial purchase.

An email is often the beginning of a customer’s journey with you.


Two reasons email marketing works:

You control who to focus on, and
You get more conversions


How do You Succeed With Email Marketing?

To succeed with email marketing you must first build your list.

Use your website or blog to get people to sign up for your emails. Place a form on your site with a CTA (call-to-action) asking for your visitors’ name and email address. Add a sign-up form on your “about us” page.

Another way to get signups is by using a lead magnet. This offers something free in exchange for their contact details. This can be a resource guide, an ebook or something else. It must be relevant to your target audience.

Make sure your sign-up forms are not too long or complicated. People might just skip over them and move on. Limit the requested information to one field, an email address, or two maximum that includes a name.


Designing and Sending Your Emails

Designing and sending emails to your subscribers is probably the most important part of the total email marketing process. You can create them yourself, which can be very time consuming and expensive or you can use templates from third-party websites.

A lot of sites provide free email templates that you can customize and use. As a business, there are different kinds of emails that you might want to send to your subscribers.

You’ll certainly want to send a transactional (confirmation) email that goes out immediately after someone takes action on your site. You can also use these to sell, upsell, and boost engagement.

Then there will be follow-up emails with relevant and timely information regarding what you’re offering.

Here are some things you’ll want to do:

— Use attention-grabbing catchy subject lines
— Use action words and verbs that encourage people to take action
— Add a stat or number to subject lines to add credibility and create curiosity
— Keep subject lines light and creative by adding an emoji
— If possible, personalize your email subject lines with their names to grab the target’s attention
— Remember your mobile readers and keep your email subject lines short and simple

One important thing you should NOT do is use words like “free” or “deal” that may trigger filters to send your email to spam folders.

Give your customers a good experience by putting them first throughout their journey with you. Email is often the beginning of their venture with you.

When you use a human-centered approach and put your customers and their needs first, you’ll be rewarded with their loyalty.

Email marketing continues to be a mainstay in the marketing world, and email marketing is the perfect marketing channel for relationship-building.

It’s a simple, direct and cost-effective way of connecting with your leads, and is still one of the most used digital marketing techniques.


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