by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

Monotonous marketing work can be made easier with software that automates monotonous marketing tasks. You can automate repetitive undertakings such as social media postings, email marketing, and ad campaigns, as well as for personalization which offers a better customer experience.


What is marketing automation?



Marketing automation is not about selling, but nurturing.  Automation software is designed to help you order and carry out your marketing tasks in a more efficient and streamlined manner.

For a marketer that means carrying out a marketing automation system will just make you more effective. Your job won’t become irrelevant as, with manufacturing processes. It will free up some of your time, will not compromise the authenticity of content you’re producing, and help you reach your goals faster.

The ultimate goal of your marketing is to generate more income. To do this, you need to drive traffic to your website, convert that traffic into leads, and turn those leads into customers.


How do you use marketing automation?


Today, thousands of marketers send blast emails, over and over, to their entire list of customers and prospects, hoping the message resonates with some of them at least and gets them to make a purchase. There’s no way to tell if this works.

The reality of the situation is this:

1. You’re wasting your time and money marketing to someone who may not be interested in what you have to offer.

2. You could be annoying your contacts and causing them to bow out leaving you with no way to market to them in the future.


That doesn’t seem to be an effective marketing program, to me. With marketing automation, you can nurture your leads through the entire buying process and deliver highly targeted, personalized messages that speak to their specific barriers to purchasing.


Here’s an example of what a basic automated email workflow could look like:

Step 1. Send an email invitation for a download of your latest ebook to a targeted list of contacts

Step 2. Send a thank you note to all the people who downloaded the offer

Step 3. A few days later, send a follow-up email to the list of people who downloaded your ebook and offer them a case study relating to that topic

Step 4. After someone downloads that case study, you or your sales team will get a notification so you can follow up with that person. This person is now much more qualified and is likely farther down the buying process.


Now, putting yourself in your prospect’s shoes, receiving information from a company about their products/services, wouldn’t you rather get emails like the ones above over blasts you can tell they’re sending to thousands of other people? This feels personalized and tailored to you and how you’re interacting with that person or company. You’d be more likely to trust them and ultimately, more likely to buy.

There you are! You’re driving revenue for your company with an automated system.


The foundation of marketing automation is to provide you, as a marketer, the ability to target your contacts and send them content that is based on their behavior. They’re getting the information they need when they want it and you’re making their buyer decision easier. As a result, your conversion rates (and revenue) will increase.

Now that you know what marketing automation is, don’t just automate your current process without revisiting your goals.

Don’t let marketing automation lead you to execute strategies that you know don’t make sense for your customers or prospects. Don’t stop listening to what your customers need or are asking us for.


Here are some do’s and don’ts


Now that you know what marketing automation is, here are a few tips as you think about implementing a new platform into your process.

DO integrate marketing automation with your inbound marketing strategy (inbound is about delivering valuable content that aligns with your customer’s needs and interests.) This shouldn’t change when you start using marketing automation. It should enhance communication, as you can provide the content they need at the exact time that they need it.

DON’T blast or broadcast general messages that will just be deleted or end up marked as spam because they’re irrelevant.

DO send highly-targeted and specific content to a narrower audience.


Provide content that people are looking for. If someone has downloaded a piece of content and really loved what they read, the next email should be related and delve deeper into that topic,  as opposed to something completely different.

DON’T forget about your customers

Don’t become so focused on generating income that you forget your current customers; the people who already have an affinity for what you are offering and most likely want to buy more.

DO set up customer engagement campaigns to please your current customers and keep them coming back for more.


Nurture your current relationships by sending segmented, customer-only content, that will educate and encourage them to continue to come back to you for thought leadership and expertise.

Now, let’s wrap it all up.

Marketing automation is all about nurturing not selling. Avoid the hard-sell approach in favor of content that is personalized, relevant, and that aligns with what our customers and prospects are looking for. The process is made easier by implementing marketing automation software. We can quickly map the entire process back to our marketing goals.

Marketing automation helps streamline your process and gives you greater insights into what your visitors and leads are doing. You can quickly find what content they’re downloading, how they are responding to your emails, and how they’re moving through the sales funnel. You can monitor each step of the way, monitor and measure how the marketing automation system you have in place is performing, and find where you might need to make tweaks to get better results.

So, explore your options and find a platform that gives you flexibility, and a proven track record to help you reach your marketing goals, and discover why you should use marketing automation for your business.


Get Your Business System With Autoresponder Here

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

The last post was a review of Beginner Blogger Mistakes (Part 1). This covers the remaining mistakes to avoid which include tying specific posts to the larger picture, writing style, relying on the conceptual, plagiarism, etc.



You can read it here:

Get Your Business System With Autoresponder Here

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

When people actually try to blog, they find out that it’s not so easy. There are those who think bloggers just sit at home all day on the internet writing.

There are some common mistakes most beginners make that can be avoided.


Read More Here



Get Your Business System With Autoresponder Here

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

This is a great time for you as an entrepreneur to consider starting your own home business.

Due to the rise of digital technology, there are many more opportunities than ever before to launch a successful business from your home. There are plenty of home businesses to choose from, whether you want to build a full-time career or are just looking for some extra income. Your choice ranges from online tutoring and freelance writing to selling products on Etsy and drop shipping. So, should you run a business from home? In this article, you’ll find answers to some questions you may have and information you need to get started.


CONSIDER THESE FACTORS BEFORE STARTING A HOME BUSINESS

1. Is there enough space?


Before launching your business, you have to know how much space you need to operate and flourish. You absolutely must maintain a separation between your business and your personal living space.

You can make your choice in one of two ways. First, check out your living space and see if there’s a place for boundaries to create a work area that is free of distractions.

Do you have a spare bedroom, study, or a quiet corner off your living room that you can use?

The second choice is to make a list of the materials and equipment you’ll need. If you can imagine putting new printers, monitors, cables, wires, mic stands, and boxes in this workspace, then go for it.

If not, you might want to consider renting a small workspace. That would be an added cost, however, a separation between business and personal living space is of utmost importance.

To avoid frustration, keep a buffer between your work area and where you rest. You don’t want your business activities to disrupt the flow of how you live and relax.


2. Is a special license required?

Before starting a home business, you should check with your attorney who can ask you important questions regarding how you’ll operate and the types of services or products you’ll offer.

If you need inventory or machinery, you might need special licenses or certificates.

Before you purchase any materials, inventory, or equipment, talk with your attorney and local government officials.

Although there will be a fee, it will be much less than the frustration and headaches of fixing mistakes after your business is moving along. It’s best to ask for advice first rather than start your business and have to shut it down later.


3. Is permission required?

You may need to get permission to operate your home business if you live in an apartment building or your home is part of a homeowner association. Read your lease or check with your landlord before altering your apartment to suit your business.

Check with your board president or the association’s attorney.

If you’ll have clients or customers visiting your business, there could be parking challenges, or if your business creates any excess noise or disturbance it will probably upset your neighbors.


4. Is there a need for special equipment?

If you start a home business in the pet care, catering, or retail area you may need special equipment.

You’ll need a laptop and a Wi-Fi connection. If you need machines, bulky items, or containers, be sure they’ll fit in your living space, your furniture is protected, and your family is safe.

Otherwise, consider renting an office or commercial space.


5. Do you have the right business strategy?

Create your business strategy before deciding to buy equipment, build a website, and market your brand.

Consider the following:

In which area will you participate?

What distinctive skills or abilities do you have to compete?

Which customers will need your solutions?

How will you set apart your business from your competition?


It’s vital you craft your strategy FIRST and your plan SECOND.

Your business strategy needs to find and fix 1 BIG problem.

Once you have your strategy, you can then develop a plan to carry it out.

You can begin to work on your website, marketing message, pricing strategy and the tech part.

Decide on your social media strategy and decide which platforms will work best for your ideal customer profile; TikTok, YouTube, LinkedIn, or Instagram.


What are the benefits of starting a home business?

Starting a home business can be a very rewarding experience. If you have the right planning and dedication, you can have a steady source of income and a lot of flexibility.


The following are some benefits of starting a home business:

1. Low Start-Up Costs

Compared to traditional businesses, the start-up costs are minimal. Therefore, as an entrepreneur, it’s easier to get your business off the ground without having to invest a lot of money upfront.

2. Flexibility

When you work from home, you can set your own hours and work when it’s convenient. This can be especially beneficial if you have family commitments or other responsibilities that make it difficult to commit to a regular 9-5 job.

3. Tax Benefits

Your home business is eligible for certain tax deductions which can help reduce your overall tax burden.

4. Increased Productivity

When you work from home, there are fewer distractions and interruptions which can increase productivity. You can focus on the tasks at hand and get more done in less time.

5. Personal Satisfaction

Starting a business from home can give you a sense of personal satisfaction, a sense of pride, and accomplishment as you’ve created something from nothing.


What are the pros and cons of starting a home business?


Pros:

1. Low Overhead Costs

It’s easier for entrepreneurs to get their businesses started, as most of the equipment and supplies needed can be purchased or rented at low cost which saves you from having to invest large sums of money.

2. Flexible Hours

Working from home allows you to set your own hours and work at your convenience. This is especially beneficial if you have a family or other commitments that prevent you from working a traditional 9-5 job.

3. Tax Benefits

Your home business is eligible for certain tax benefits that can reduce your overall taxes.



Cons:

1. Limited Resources

Unlike larger companies, home businesses often lack marketing budgets, experienced employees, and access to capital.

2. Isolation

In a traditional office setting, there is lots of interaction with colleagues. As an entrepreneur working from home, you may not have this level of interaction.

3. Distractions

There are often more distractions than in a traditional office setting. It can be difficult to focus on tasks and complete projects on time.



How to Balance Work and Family Life While Running a Home Business

1. Set Boundaries

Set clear boundaries between work life and family life. Set specific hours for work and family time. Also, designate certain areas of your home for each activity.

2. Prioritize

Be sure to prioritize your family over the business. You need to take time off to spend with your family and be sure you are present during important events.

3. Schedule Breaks

To be sure you’re not overworking, schedule regular breaks throughout the day. This ensures you stay focused and productive and will also allow you to spend quality time with your family.

4. Utilize Technology

To make your life easier, take advantage of technology. You can use tools like online calendars, video conferencing, and task management software to simplify your workflow and increase efficiency.

5. Outsource

To free up more time for you to focus on your family and other parts of your life, consider outsourcing non-essential business tasks.


So, should you run a business from home?

Running a business from your home can be a great way to become your own boss and attain financial freedom. Nevertheless, it’s most important to carefully weigh the pros and cons before making the decision to start a business from your home.

With the right strategy and a plan in place, you can successfully balance your work and family life and achieve success.


Get Your Business System With Autoresponder Here

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

You may have dreams of becoming an entrepreneur and owning your own business, which is great. Just remember that it takes time, patience, and persistence. The process may seem bewildering. The first thing you need to do is brainstorm some ideas.

Do some thorough market research in areas that interest you. Explore whether or not there’s a need for the product or service you choose. Will it solve a problem better than the current available options? Is there a potential to fill gaps in the marketplace? Once you’ve made your choice, write out a business plan.

You should start small and expand later. There will be some startup costs, so be sure you have income and or savings set aside to get you through to the-making-profits phase. Do this by overestimating needed startup capital, carefully watching your expenses, and considering your funding options.

If you’re not planning to run a one-person business, you’ll want a solid, top-notch principled team. Look for the best people for your team.

Once you’re all set up, you need to aggressively advertise your product/service. Get an attractive logo that helps people identify your label and place it on all platforms across the internet including social media. Interact with your potential customers through follow-ups with promotions and discounts or just with free quality information related to the goal or purpose of your website. These are some things to be concerned about when starting a home business.


What should you consider before starting a business?

You should focus on your business journey and not compare your success to anyone else. You need to get into the right mindset. It takes consistency, follow-up routines, and laying out steps to achieve your goals.

Consider the following:

Determining your business concept

Scaling your business

Financing

Where do you prefer to work; a workshop or an office

Time to devote to your business

Your passions and interests

Your expertise or skills

The kind of support needed to start a business

Partnering with someone

Whether a franchise model makes more sense to you

Selling information rather than a product



Once you’ve decided what your business will be, you’ll need to get it up and running. You can do this by setting up a blog as your place of operation online.

You’ll need to choose a domain name and a blogging platform for your blog as well as a hosting company.

Now you’re ready to go.

Here are some ideas for a start.



What are some pitfalls of working from home?

Here are some things to be concerned about when starting a home business:

Remaining Focused

Some people are expert multi-taskers. If you’re not one of them, you need to devise a more formally structured day like in a traditional office setting.

You should have a dedicated office area, if possible, one with a door or a corner just for work or use a café for an hour a day so that when you go there your brain signals it’s time to work.

Keeping Boundaries

Although working from home has its flexibility, remember how easily time can be snatched away from your workday. Remember your work is as real as any traditional office job. Set up a schedule for hours and breaks.

Working Too Much

With any job, there is always more to do. If you’re serious about working from home for the long term, you’ll need time away from the computer and the stress of work for this lifestyle to be sustainable.

Feeling Isolated

You’ll need to create social interactions. You can:

Schedule lunch or breakfast get-togethers.

Use online social networks such as Facebook or Twitter as your virtual “water cooler” during the day.

Use Skype, phone calls, or chat instead of email.

Get involved with networking groups or local meetups.

Spend some time working in shared office spaces.


In conclusion, launching a home business can be exciting, although the real challenge is to keep it going. Work with established brands, come up with ideas, experiment, don’t be afraid to fail, be open to feedback, and network with others. All of these are things to be concerned about when starting a home business.


Get Your Business System With Autoresponder Here

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

Although you may not know the term “affiliate marketing,” it’s probably something you’ve seen in your online browsing. It’s a method of marketing involving a website (or several sites) promoting products and services for other companies and earning a commission through a referral system.

In the digital world, affiliate marketing has gained significant attention as a profitable business model for both companies and individuals. You have the opportunity to earn passive income for every successful sale, in the form of commissions, by promoting products and services.

Check out this site for statistics for affiliate marketing in 2023 and beyond.

Affiliate marketing is one of the most powerful digital channels for those looking to reach their target audiences and drive growth. You need to stay ahead of the game and prepare for the future, as technology evolves.

As more businesses embrace it as an essential part of their digital strategies, affiliate marketing will dynamically shift over the next few years.

Expect to see consumer behavior rapidly change in the future, due to increasing demand for personalization which could have major implications for affiliate marketing strategies. Brands will have to design their campaigns and offers according to this new reality.

New technologies such as artificial intelligence (AI), machine learning (ML), and predictive analytics (PA) will play a more significant role in assisting businesses with the optimization of their affiliate campaigns for the greatest effectiveness.


Is affiliate marketing still profitable?

Affiliate marketing is very profitable. With the rise of e-commerce and online platforms, numerous opportunities have opened up for affiliates to make income by promoting products and receiving commissions.

If affiliates focus on effective marketing strategies, good quality content, and target relevant audiences, they can continue to produce sizeable profits with affiliate marketing.

Following are six factors that make affiliate marketing profitable:

1. Niche Selection

To be successful you must choose the right niche; one that has a high demand for products/services and a large target audience. You can do thorough market research to identify untapped niche potential using tools like Google Trends, Amazon Best Sellers, and niche-specific forums.

2. Building Trust

Your audience must know, like, and trust you and perceive you as an authority in your niche, and trust your recommendations. Create high-quality content, with value, that establishes your expertise. You can engage with your audience through social media, blog comments, and email newsletters. To build trust with your audience, be transparent and authentic.

3. Strategic Promotion

The key to maximizing your affiliate marketing profits is effective promotion. Tailor your promotional strategies to your audience’s preferences and behaviors. To reach your audience effectively, leverage diverse channels such as content marketing, SEO, social media, and email marketing. To optimize your efforts, test different promotional methods and track the results.

4. Diversifying Income Streams

Although affiliate programs can be a profitable source of income, diversification of income streams can improve your profitability. Think about other monetization methods such as display advertising, sponsored content, digital products, and creating products or services of your own. Diversification can help protect your income and lessen any possible risk.

5. Adapting to Market Trends

Your affiliate marketing strategies should evolve just as the digital landscape is constantly evolving. Stay up to date with industry developments, consumer preferences, and the latest market trends. You can position yourself for long-term profitability, in the affiliate marketing world, by adapting to change and staying ahead of the game.

6. Consistency and Persistence

Success with affiliate marketing doesn’t happen overnight. You must be persistent and put in effort. Keep focused on your goals at all times. Over time, your efforts will pay off if you keep learning, experimenting, and perfecting your strategies.



What are the potential earning opportunities in affiliate marketing?

If you’re committed and put in the effort, affiliate marketing offers an abundance of opportunities. If you want a side hustle to make money or build a full-time online business, then affiliate marketing can be a good career option.


Here are some potential earning opportunities.

Commission-Based Earnings

As an affiliate, you earn money (a commission) for each successful referral or sale you make through your unique affiliate link. Commission rates vary from a small percentage of the product’s price to a fixed amount per sale, depending on the affiliate program and the niche you’re in.

High-commission Products

Some niches offer high-commission products or services. These usually have a higher price tag which results in greater commission payouts. They can include high-end technology, luxury goods, or premium services and lead to higher earnings per sale. Recognizing these types of products in your niche can substantially impact your overall earnings.

Recurring Commissions

There are affiliate programs that offer recurring commissions and are known as passive income streams. They provide affiliates with commissions on the initial sale and on subsequent recurring payments made by the referred customer. These programs provide affiliates with a commission not just on the initial sale but also on subsequent recurring payments made by the referred customer. These include membership sites, software-as-a-service (SaaS) products, and subscription-based services, to name a few. These are big moneymakers. Developing a customer base that keeps up their subscriptions can result in a steady flow of recurring commissions.

Affiliate Networks and Aggregators

Affiliate networks and aggregators act as intermediaries between affiliates and advertisers. These platforms bring together a wide range of affiliate programs from different brands and companies. Joining such networks allows you to access multiple affiliate programs, expand your product offerings, and potentially increase your earnings. Popular affiliate networks include Amazon Associates, ShareASale

, and CJ Affiliate.

Multi-Tier Affiliate Programs

An additional earning opportunity is multi-tier affiliate programs. With these, you can earn commissions on your own sales and on the sales from others (sub-affiliates) that you refer to the program.

Sponsored Content Collaborations

As your business grows, you may be presented with the opportunity to collaborate with companies and brands on sponsored content. Sponsored content is about getting paid to display products or services through various channels like media posts, blog posts, social media, videos, and more.

Display Advertising

When you’ve gained significant traffic on your blog or website, you can use display advertising to monetize it. Google AdSense is a great platform for this. You can place their ads on your site, and earn money every time someone clicks on them. Although display advertising will not be your primary focus for your affiliate marketing business, it can complement your affiliate earnings and generate passive income.

Digital Products and Courses

When you become an authority in your niche, you can design your own digital products and sell them. These can include online courses, e-books, video tutorials, or other educational content. When you sell your own products, the full profit is yours without sharing commissions with affiliate programs, potentially increasing your income.

Influencer Marketing and Brand Partnerships

As your online presence grows, you could draw the attention of brands looking for influencers to promote their products and services. These partnerships can lead to product reviews, sponsored posts, or brand ambassadorship. Collaborating in this way can open up more earning prospects because you can negotiate compensation based on your influence and reach.

Scaling and Expansion

Scaling and expanding your business is one of the exciting phases of your affiliate marketing business.

While you’re gaining experience, optimize your strategies, and develop a loyal audience. Then you can duplicate your success in different niches or target different geographical markets.

Scaling your affiliate marketing business allows you to increase your earnings and reach a broader audience.

Affiliate marketing is very profitable and becoming more so all the time. I hope this article gives you a glimpse of what’s in the future for affiliate marketing.


Get Your Business System With Autoresponder Here

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

If you’re marketing online, you see daily advertising for MLMs. You may be thinking about signing up for one of the programs.

So, what are the recent shifts in MLM?

There are low-cost products, a simple recruiting system, and a high percentage of affiliate products.

Although pyramid schemes resemble MLMs, MLM is a legitimate money-making business model. So, what are the differences?


Pyramid Schemes vs. MLM

Both operate with the same structure, although it comes down to sales versus recruitment in the compensation plan.

The FTC (Federal Trade Commission) states that MLM will pay you based on your sales to retail customers, without having to recruit new distributors. A pyramid scheme relies on the continuous recruitment of dues-paying members to keep afloat, even if members are required to continue buying the products they may not be able to sell.

After doing your due diligence, you might want to consider other ways to bring in income instead.



What is MLM?


MLM (Multi-level marketing), also known as direct selling and network marketing, is a business model for selling products directly to purchasers using independent sales representatives.

Usually, MLMs have a detailed compensation plan that outlines exactly how these upline and downline relationships work and how distributors get compensated. These plans explain recruiting and sales commissions, and they define requirements members must meet to be eligible for compensation. These are usually expressed in minimum sales targets and numbers of new recruits.

There are hundreds of the old MLM companies still around and many people are still making money from them. That’s because they signed up when those were startups, within the first two or three years after they launched.


So, again, what are the recent shifts in MLM? Check out the current best MLMs.



What are the current best MLMs?


If you want to go ahead with MLM, the following are touted as the best five new companies for 2023-2024.


1. LIVEGOOD

LiveGood is one of the fastest growing. Their products include CBD supplements, dietary supplements, and beauty products.


2. APL GO

They carry lozenges and drops with propriety health benefits. It is a Acumullit SA technology that is revolutionizing the wellness industry.

For motivation, they have travels, promotions and motivating events, technology that is one of a kind and exclusive for their products, six options for starting your business, and 15 kinds of bonuses.

They also have 24/7 support and a step-by-step plan and a nice website, webinars, videos, etc.


3. PAWTREE

Although Paw Tree which has been around since 2018, got off to a slow start, it has been making up time.

They obviously offer pet supplies for cats and dogs. There’s a full line of supplies plus supplements.


4. IX GLOBAL

This is a learning-based MLM. They are leveraging today’s most addictive trends such as health, productivity, fitness, spirituality, etc.

You get training, from the top experts in the area that most interests you, from brilliant minds who know how to encourage and impact. You’ll see speakers from all different global stages.


5. IGENIUS

This MLM is about financial markets and investing practices. You’ll get an education and tools for cryptocurrency equity and forex markets. There’s live training and market research provided by experts and it’s easy to follow along.

You should just watch this one for two or three years before jumping into this network marketing business.



In summary, research indicates that older MLMs are not so profitable and not the way to go.

When considering an MLM company, remember the low-cost products, simple recruiting systems, and the high percentage of affiliate products in recent MLMs.

Most importantly, you should get in during the first 2-3 years.



Before getting into MLM, explore your own strengths and what needed service you can provide to others. There are inexpensive ways to start and you can create a very sustainable and ethical income avenue without the headache of a garage full of products you can’t get rid of.

Get Your Business System With Autoresponder Here

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

If you’re a serious marketer using email marketing, you know you need to use an autoresponder. But, if you’re just starting your business, you may not be familiar with certain email marketing tools and how to use them to effectively and efficiently email people. This article is intended to show you how to make your marketing easier with an autoresponder.



What is an autoresponder?


An autoresponder is an automated system that sends a reply to a customer using certain rules. It can contain one email or a series of emails that go to subscribers’ inboxes after a trigger event occurs, such as signing up for something of yours they’ve seen online. The goal of the email is to engage your audience, as soon as they take an action, through a series of follow-up messages.


They are the simplest form of email automation. They can include a welcome email, a thank-you email, or an abandoned cart reminder as well as more complex uses for lead-nurturing and other campaigns.


An autoresponder series of emails will:

1. Help you bond with your email list so they get to know, like, and trust you. Thus, boosting your traffic and sales

2. Lend a sense of continuity to your email marketing

3. Allow constant communication between you and your audience




What are some examples of when to use autoresponder emails?


1. Follow-ups

This email is used for visitors to your site who have just given you their email addresses. This is mainly those who’ve signed up for your newsletter or whatever you promised when they filled in the form on your site. It’s a one-time email that goes out immediately after they’ve entered their contact information.


This is usually a welcome email saying hello and thank you for your interest. Then you can set up a series of emails to go out at particular intervals to keep engaged with this list.



2. Sales leads

These emails are for people who have expressed an interest in your product or service. They may have watched a video, so this email encourages them to start a free trial of some sort.



3. Customer service

The goal of customer-service emails is to establish clear expectations for response time, specify self-service resources, and communicate known issues.



4. Onboarding

Onboarding is the process of introducing a new user to a product or service and guiding them through the early steps of using it. The reason for this is to help them understand the product or service’s value and encourage them to engage with it more deeply which leads to increased user retention, satisfaction, and user lifetime value (LTV).


You can use tutorials, welcome messages, guided tours, and other resources designed to make the user’s first experience with the product as smooth and intuitive as possible.



5. Upselling

This email is used after your customers have been using your product or service for a set amount of time. It offers your customer an upgrade to a long-term plan.



Autoresponder emails are an essential part of your email marketing strategy because they allow you to send your subscribers the right message at the best time. Whether you are a blogger or an eCommerce store owner, they can help you maintain a healthy email list (through double opt-in), welcome and onboard your subscribers, and save valuable time.


An autoresponder is a must-have tool if you have an online business and want to successfully and efficiently email people. It saves precious time.


Although you gain quick results with an autoresponder, remember the human element. Things change quickly these days, so “set it and forget it” no longer exists. You have to continue to test copy, see how your customers react to different types of autoresponders, and add new touch points.


Autoresponders will exponentially expand your reach without adding more time or effort to your workflow, once you figure out what works. So, make your marketing easier with an autoresponder.


Get Your Business System With Autoresponder Here

by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

If you publish a blog post or article and no one reads it, it’s still a post. Anyone can write one, although not everyone knows how to write great blog posts/articles people want to read.


Obviously, you first have to choose a topic.




How do you choose a topic?



If you’re familiar with a particular niche, you probably already have plenty of ideas you want to use. If not, then write about things people are searching for. If there are lots of searches, month after month on certain topics, that’s probably what people want to read about.



Here are some free tools for keyword research and SEO content optimization:

Moz.com

Google Keyword Planner

AHREFS

Semrush



Once you’ve chosen a topic, you need an angle or a viewpoint for your post or a direction. Choose an objective for your post/article.


That may be:

Sharing a solution to a tough problem

Refining an overwhelming topic into something understandable

Telling a suspenseful and emotional story that teaches a lesson

Identifying key trends on a topic, and using them to predict the future

Contributing original information about a field through your research and investigation



Now that you have a topic, select your format. Will it be a listicle or a how-to article?


1. A listicle format, also known as a list-post, are articles structured around lists. For example:

15 Blogging Tips For Beginners
10 Best Online Marketing Tools
10 Quick SEO Tips To Increase Organic Traffic
25 Tips For Content Marketing
50 Best Travel Tips: Advice From A Professional Traveler



2. A how-to article is self-explanatory, in that it shows how to perform a certain task. For example:

How To Start A Blog
How To Promote Your Business
How To Grow Your Business
How To Use Social Media To Grow Your Business
How To Write Great Blog Articles



Now that you have a topic and format, how do you write an article or a post that will rank on Google?



To write an article or a blog post that will rank on Google, you need to know about SEO (search engine optimization), the process of optimizing your site and content for search engines such as Google.


If your article or post is well optimized for a search engine, the higher you’ll rank on Google and it will have more visibility within the search results.


If SEO is well done, the ROI on your time and the money you’ve spent can be exceptionally high. When you’ve achieved a high rank for keywords that are directing traffic and sales to your site, you’re essentially getting “free” leads.


Of course, these organic leads are not totally free, since you’ve invested time and probably some money into your SEO efforts. But, unlike paid ads, organic traffic is a free source that keeps on giving.


Of the couple hundred plus Google ranking factors, there are three key areas you’ll need to familiarize yourself with:


On-page ranking factors—which relate to the content on your pages like keywords, title tags, and images that give Google a good understanding of your page.


Off-page ranking factors—that relate to indicators outside of your site like backlinks and social signals.


Technical ranking factors—which relate to your site’s performance such as accessibility, mobile compatibility, load speed, and more.




Now it’s time to write, but it’s really difficult to sit down and write from scratch – staring at a blank sheet of paper or a blank screen on your computer is daunting.


Since you’ve done research for keywords and decided on a topic, create an outline. With an outline, you just fill in the gaps. You don’t have to write an outline from scratch either. Use a template or make your own.


You’ll need to include:

1. The key takeaways for your readers
2. A smart headline
3. Arrange the major themes and section of the blog article outline
4. Insert relevant sources and any additional data and studies
5. Trim and clean up the outline
6. Write your article



Write a first draft using Google Docs or whatever program you prefer. Put down everything you think you’ll use pertaining to the article subject.


Now pick out a few key points as topics to discuss and use those for headings. Know that people like to skim before committing to reading an entire article. This gets you into formatting. Use each major key point as a heading for the different sections in the article. Be sure these headings are clear for easy skimming.


Break up the paragraphs into short paragraphs of no more than four sentences. You should vary the sentence length to make for easier reading.


Use bolding for emphasis, bullets, and numbered lists.


For complex points (or just for fun) you can add images, tables, charts, and infographics.


Be sure your article shows up well on mobile. Otherwise, your content – no matter how incredible – will not rank.



When you start writing you’ll need to come up with a great headline and introduction. So, state the problem you’ll write about, go into the details of solving it, then offer a solution.


Use the following points as a guideline.

1. Make your introduction catchy but authoritative.


2. The length of the article should be about 1,000 words minimum, depending on the subject matter. Content length varies by industry.


3. Sprinkle target keywords and similar ones throughout the article without going overboard and include important keywords early and frequently, of course, without overdoing them.


4. Use appropriate verbiage so as not to alienate your audience. Write in the first person and conversationally.




Links are very important because they keep viewers on your site and they build trust in Google’s eyes.


Some important ones are:

External links to amazing resources such as marketing tools

Internal links on your site – each blog article should include at least 2-3 links to other pages on your blog or main site




Make sure your anchor text actually links to something relevant. Don’t link the phrase “how to build a list” to an article about affiliate marketing.



In summary choosing your topic, angle, and format and putting effort into your content is a recipe for organic success.




Using this information on how to write great blog articles people want to read will enable you to get started writing great blog posts that people want to read.



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by Rahimah Sultan

Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website. There is no expense to you.

Affiliate marketing could be your opportunity to make money online. You don’t need any special skills and you can sign up for free. You can connect with brands and promote their products to earn commissions.

Over the past few years affiliate marketing has been steadily growing. With the rapid changes in digital marketing and e-commerce, there are certain trends that you should be aware of.

Affiliate marketing is a low-cost business growth plan strategy that is ideal for small businesses as it increases income with less expense and work.

Giant corporations and single-item shops have an affiliate program or are part of an affiliate network. The world of affiliate marketing can be fierce and it’s growing daily so, to be successful in it, you have to keep up with market trends.


What is affiliate marketing?

Affiliate marketing is a way of getting customers and an alternative to advertising. It allows you to work with partners known as affiliates or publishers to reach a wider audience and generate more profits. Affiliates are paid when they have accomplished what they set out to do which may be increasing leads, driving sales, or getting new clients. In affiliate marketing commissions are paid for actual results.

In affiliate marketing, there are networks that allow websites and bloggers to share links to a specific page or product for ad revenue. Affiliate marketing depends on a huge network where the marketing can take place. When visitors click on an ad or a link they will be taken directly to that site or e-commerce site.

If a customer purchases a product through that e-commerce link you must pay your partner the agreed-upon fee, typically 5% to 10% of the contract value. Through this system, you (as the retailer) and your affiliate (as your partner) gain from increased sales.

If you run a product-focused website or blog, you can do affiliate marketing. But do keep in mind that affiliate marketing is not ideal for direct sales.


What are the benefits of an affiliate marketing program?

If you’re in retail, an affiliate marketing program can be added to your overall marketing plan. Whether your product is already well-liked or you’re just starting to build your brand, the product can help you reach your goals.

An affiliate program for your business can provide you with the following benefits:

Wide-Reaching Impact

Your affiliate partners have websites, email lists, social media accounts, and a sizeable number of followers so, potentially, they can reach a larger audience than you can on your own. They can help you promote your product through one or all of their networks. Since there’s a reward coming, they’ll work hard to grow sales or drive traffic for your brand.

Result-Based Commission

Since you only pay for completed actions, setting up an affiliate program is a cost-effective marketing strategy. You can work with as many affiliates as you choose. Their commission will rise as your sales rise. This is advantageous for both parties.

Increased SERP Ranking

As the links from your affiliates are widely shared, the SERPs (search engine rank pages) rank of your website will substantially improve and you’ll get more organic traffic which will save money on marketing.

Unique Content

You may not need to run countless ads on Google or social media platforms, because your affiliate marketers can write articles about your brand, produce reviews for your product, and create video ads about your business. Each affiliate presents a unique perspective.


Marketers are feeling more and more confident about investing in social media so affiliate networking is becoming very competitive. Here are some trends you should be watching to help you see the direction the industry is taking. Understanding them can increase affiliate traffic for your brand.


1) Influencer marketing continues to grow.

2) More websites are embracing alternative ad technologies such as contextual targeting to reach a broader audience in more meaningful and relevant ways.

3) As more people are using their phones to shop online, cross-device tracking will be prioritized.

4) Consumers worldwide are increasing their usage of mobile applications so affiliate marketers will need to use In-App monitoring for improved consumer insights.

5) Voice search SEO will continue to rise. As voice search SEO isn’t standard SEO, affiliates will have to refine websites for voice requests.

6) Blog link building will be diversified, so blogging still works although there will be new challenges.


Keeping this information in mind will help you with your affiliate marketing moving forward.


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