Archive for the ‘Business Success’ Category
Marketing: 3 Tips for Success
by Rahimah Sultan
In today’s ever-changing marketplace, it is not enough to have a website. A successful home business requires online marketing strategies the same as an offline business. For your marketing success you must engage in effective marketing to get new customers. In order to achieve your business goals you must establish a budget and master online marketing skills. Here are…
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Aspects Of An Internet Sales Funnel
by Rahimah Sultan
A sales funnel refers to the buying process that customers are led through when purchasing products/services. It is divided into several steps, which differ depending on the particular sales model.
The traditional model used marketing to fill the top of the funnel and sales for nurturing leads through to conversion. This model is still used, although customer behavior has changed. This shift is a result of how much research prospective customers do before engaging with you. If you’re selling a product or service, there are different points of contact between you and the buyer. You combine sales with marketing to ensure that qualified leads get personalized attention when necessary.
At the top of your funnel are prospective customers who have decided to connect with you through your lead magnet or sign-up form. Once you have their information, which is usually name and email, you can follow up with them. This starts the process of them getting to know, like and trust you. Now you can begin to tell them about your product/service, because they have opted in to receive more information. As a marketer you have to think about the entire purchasing process from the buyer’s perspective.
An Internet Sales Funnel is really a marketing framework that represents the stages from your initial contacts to actual sales. It’s basically a way of funneling prospects into your business and building trust. A sales funnel gives you a single place to advertise. Keep in mind these Aspects of An Internet Sales Funnel when setting up your business.
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Internet Marketing: What’s It All About?
by Rahimah Sultan
What Is Internet Marketing?
Internet marketing is a number of marketing activities that can be done online which include affiliate marketing, email marketing, social media marketing, blogging, paid marketing, search engine optimization and more.
Before you do anything be sure to get all the information you can.
Understanding The Internet Marketing Field
There’s a lot to learn, however everyone has to start somewhere. There are a lot of terms that may or may not be confusing to you, depending on your knowledge of the field. There are four general phases to really understanding internet marketing and making money online.
1) What’s actually happening online and how is money made?
At the start you have to focus on value, not revenues. In the beginning you do the most amount of work for the least return.
If you’re short on cash and hoping to make some fast money online, you’ll be disappointed. There’s no such thing as getting rich quick. All these schemes are selling you short. You have to put in the time and do the work while adding enormous value.
There are things associated with internet marketing such as affiliate marketing, network marketing, multi-level marketing and more. Affiliate marketing is really tough unless you have an enormous following or you know how to build first-rate squeeze pages and great sales funnels. You need to know the virtual landscape before undertaking creating your own digital products and sales funnels.
2) What do you want to do?
Once you understand how things work you need to decide what you want to do. Do you want to be an affiliate marketer, a network marketer, a blogger?
Whatever you do you’ll need traffic. You need to drive traffic to your offers with squeeze pages or landing pages which have a call to action and a sign-up form. This is your first contact with customers or your follow up after you’ve made initial contact. Learn the right skills as you go so that you can become effective. It will take time. Just don’t give up.
3) Know how you will communicate.
You should actually decide this before you start online. Will you blog, build a list, use social media or do JVs? Whatever you do, be straight with people and learn to communicate effectively and understand every stage of the process.
4) What’s your passion?
Decide what you’re passionate about and pick a niche. Get a custom domain and set up a professional-looking site that will be your place of business to which everything will be linked. All of your advertising, SEO, social media, etc. will be directed here.
Create free enticing offers to capture names and email addresses with your squeeze pages to start building your funnels. This will all take time, and you will profit in the end. It may all seem confusing at first. Internet marketing is a constant complicated process. Beware of unscrupulous individuals bearing shiny trinkets. Follow and learn from reputable people online. Don’t fall for the hype.
So, view the big picture of what’s actually happening online and how money is made, decide what you want to do and how you wish to communicate, figure out your passion and pick a niche.
Home Business Success
by Rahimah Sultan
I’m sure you’re familiar with the saying, “Don’t put all your eggs in one basket.” That also applies to business. Don’t depend on one source for all of your income. You need several ways to make money:
Sell information products
Sell other people’s products
Create a membership site
Create an online freelance business
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5 Blogging Ideas
by Rahimah Sultan
Are you having a problem coming up with ideas for your blog posts?
It takes determination and persistence to write blog posts that make your blog interesting.
You can run contests, review products/books/films, help others with how-to information or courses, write inspirational quotes and motivational posts, make lists such as the top 10 ways to do something, and much more.
As you think of more things, keep a running list of your ideas and use them for future posts. You can use these 5 blogging ideas as a starting point.
#1 Help others with how-to information or courses
If you’re a professional in a particular field or know some topics very well, help the ones who have less skills and experience than you do, by making a comprehensive guide or tutorial.
Tutorials and guides provide a lot of value, which can help drive traffic and convert followers. For instance, if you are an experienced blogger you can teach others how to start and maintain a blog.
#2 Make lists such as the top 10…
People don’t want to waste time on searching and gathering information. That’s the reason lists are popular. Create a TOP10 or TOP30 list. You decide the number. Lists of movies, books, influential people, or any other topic can easily generate buzz.
#3 Create comprehensive guides/tutorials
You can publish online courses/e-books. If you’re an expert in your field, invest time in writing and publishing courses and e-books. Create quality content, and people will purchase it.
If making money is not your objective, publish the content for free. You can use it as a lead magnet for something else you’re promoting.
#4 Research and analyze a topic in your industry
Well-written and analyzed posts are great attention getters. Investing time in writing can pay off by increasing the number of your followers. Many professional bloggers invest a lot of time to produce perfect posts.
#5 Curate or summarize someone else’s work
Write short summaries to bring out the most important aspects or points in other published writings. Some readers are only looking for the most important information, and this helps to save a lot of time.
If you read some interesting articles this week, link to the best ones in your blog post as a resource for your readers.
Make your readers feel special and honored. Take a couple of minutes to respond to their comments and questions. By doing so, you can get new friends, co-authors or even business partners.
By using these 5 blogging ideas – helping others with how-to information, making lists, writing comprehensive guides and tutorials, researching and analyzing topics, and curating others’ works – you can be well on your way to writing many engaging blog posts.
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Four Reasons To Have Your Business Online
by Rahimah Sultan
You’ve got customers coming into your business every day and they are buying your products and services. Or you may be just starting a new venture. You might think the Internet is too complicated. You’re already too busy. So why do you need an online business? There are four reasons to have your business online that will probably make you reconsider.
Cost
With a traditional brick and mortar business, you have overhead costs for the space, stock, and staff. You can run an online business with just one person, a computer and Internet access. Setting up an online business requires a website. You’ll have to purchase a domain name and hosting which will cost a minimal amount – less than $50. You can do an online search for these and comparison shop.
Audience
You can potentially reach millions of people on the Internet, and target a specific audience to whom you can sell directly. These are prospects looking for your products and services.
Hours of Operation
With your online business you’re available 24 hours a day, seven days a week. Since you’re working from your computer you can be available when you choose, sell products and take customer inquiries at any time of day or night, because you’ll be using automated systems.
Products
You don’t have to have your own products to sell. In a brick and mortar operation, you would buy stock from a manufacturer or wholesaler and then sell it. With an online business you don’t have to buy product or worry about delivering the product or sorting out the payment systems.
The product owner takes care of all that. This business model is known as affiliate marketing. It’s a good place to start when you’re new to online business.
You need a good business plan that incorporates your final goal and the steps to reach it.
Online marketing is using the internet, to reach people, to spread the word about you and your company’s products or services. It’s doing anything you can do online to get more people seeing what you have to offer and to get them to eventually buy from you.
In summary, the four reasons to have your business online are no overhead for a brick and mortar space, it’s cost effective, you can reach millions of people, No set hours of operation, and you can sell other people’s products as an affiliate marketer.
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MLM Confusion
by Rahimah Sultan
Multi-level marketing companies basically promise a chance to leave your 9-5 job, be your own boss, make lots of money and to make new friends in the process. The ongoing debate is whether these companies and programs are legitimate business opportunities.
According to Wikipedia Multi-level marketing (MLM) is a marketing strategy in which the sales force is compensated not only for sales they generate, but also for the sales of the other salespeople that they recruit. This recruited sales force is referred to as the participant’s “downline”, and can provide multiple levels of compensation. Most commonly, the salespeople are expected to sell products directly to consumers by means of relationship referrals and word of mouth marketing. Some people use direct selling as a synonym for MLM, although MLM is only one type of direct selling.
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Marketing: Getting Your Business Noticed Online
by Rahimah Sultan
While sharing information about your brand, products or services, you have the opportunity to develop an honest bond with customers who are left feeling good about purchasing from you.
The smart online marketers build stronger business brands to stay high in the search rankings by building trust, sharing quality content, link building, using social media, and using SEO.
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3 Technical Aspects of Setting Up An Internet Sales Funnel
by Rahimah Sultan
Advertising Disclosure: Marketing Success Review may be compensated in exchange for featured placement of certain sponsored products and services, or your clicking on links posted on this website.
Although there are all kinds of variations, the bottom line is that a sales funnel gives you a single place to advertise. You only need a single list of prospects, a single blog, a single squeeze page, or LCP. You need one place to advertise.
If you have twenty-five different products, you don’t need to try advertising each one. You need a funnel with one defined entry point.
Once people sign up to your list, in time they will find out about everything you have to offer and find something they like and become a buyer/client. You may have two lists – one for those who have purchased and the other for those who have not. But, to start you only need one list.
Building a list is one of the most important things you need to do.
Owning a WordPress dot org blog is the way to get organic (free) traffic. You can place your lead capture form on it and all your products and/or your affiliate merchandise.
Here are three technical aspects of setting up an Internet sales funnel. You need a:
1) Lead Capture Page (LCP)
A lead capture page is a web page you send your traffic to; make your main purpose clear, which is to click on the button and enter their information. Don’t have distractions on the page that keep them from seeing the call to action. You can do an online search for LCP examples to get an idea of how they should look. Your LCP will direct prospects to your sales page.
2) Sales Page
Your sales page will provide a solution to prospects’ problems. You can use a video (bridge video) for an introduction where they can see you. Introduce yourself, relate to them, introduce them to the solution, and then send them to the sales page. Present a sense of urgency; limited time or limited space to bring them to the call to action. You can use the video before or after the capture page. It depends on what and how you’re promoting.
You might be promoting a webinar that shows the benefits of your product or service. In which case, you will have used an LCP to get signups, and then present an offer at the end of the webinar.
Make the bridge video short, concise, and to the point. It’s used to build a rapport with the audience. Then send them to a sales video which will be longer and presents the solutions and benefits to problems they may be experiencing.
The next step is sending them to the sales page, which offers more details of your offer or product. Show your prospects the advantages of having or using it. Discuss the main points in more detail. Don’t list every little detail or feature or button; just the main points that relate to your audience or prospects. If you’re selling for someone other than yourself, the sales pages are usually already done for you.
3) Follow Up
You need a way to contact prospects; an email service to send all the information you’re obtaining from the LCP. This is the backbone of your funnel. This is where you send all the information from the capture page. You can search the Internet for such services. You want to continue to build rapport with the list of people you now have. You want to continue to build on your interaction with them. Do this with an email service which provides an autoresponder. This is the backbone of your sales funnel.
With an autoresponder, you can set up follow-up emails for whatever you wish and for as long as you want. You can set these messages to go out at certain intervals and for whatever period of time you wish. If you have something special to offer at any point, you can send a broadcast just for that.
You’ll be well on your way to online business success using these 3 Technical Aspects of Setting Up An Internet Sales Funnel: A lead capture page, a sales page, and an autoresponder.
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Steps To Sure Fire Marketing Success
by Rahimah Sultan
“Every business is simply a set of systems and marketing just happens to be the most important of these systems.”
As marketing is a business system, treating it as such helps to take away the mystery of its function in your business which permits you to create consistent, predictable results from the operation of your marketing system.
For details read 7 Steps To Sure Fire Marketing Success.
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